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| : ''For other companies with similar initials, see ]'' | |||
| '''National Safety Associates (NSA)''' is a privately owned marketing company based in ], best known for selling a line of ] and ]s, and then the nutritional supplement ], via ]. | |||
| ⚫ | ] | ||
| ==History== | |||
| The company was founded in 1970 by Jay Martin, a schoolteacher-turned-entrepreneur, who continues as CEO as of 2012.<ref></ref> NSA initially sold home fire-protection equipment via door-to-door salespeople. In the late 1970s, they expanded into ] products. In 1986, they began using ], then expanding their product line to ]s and educational games for pre-schoolers. In 1993, they began selling the nutritional supplement ], manufactured by ] in ]. | |||
| NSA had some legal troubles in 1993, as the ]'s office followed up on complaints that the company was deceptively requiring new distributors to make large upfront purchases of air and water filters. Each of the 32,000 distributors in Florida purchased an average of $7,000 worth of water filters, and many of these distributors were unable to sell all of them. The company's business in the United States decreased that year, requiring the layoff of dozens of employees.<ref>{{cite news |title= NSA returns to marketing focus, trims Memphis staff |work=] |location= Memphis |date=August 31, 1993 |author= Campbell, Laurel}}</ref> | |||
| Former professional athlete ] signed a multi-year six-figure contract with NSA in January 1994 and became an official celebrity endorser of Juice Plus. Simpson, who was tried and later acquitted for the June 12, 1994 murder of his ex-wife ] and her friend, ], was videotaped in March 1994 telling 8,000 Juice Plus distributors at a NSA convention in Dallas, Texas, that the product had cured his arthritis, improved his golf game, and freed him from using anti-arthritic drugs.<ref name=RogerFriedman>{{cite news |work=] |date=November 21, 2006|author=Friedman, Roger |title=If O.J. Simpson did it, this is how |url= http://www.foxnews.com/story/0,2933,231034,00.html| accessdate = 2007-09-15}}</ref><ref name=deutsch>{{cite news |work=] |date=July 19, 1995 |author=Deutsch, Linda |title=Simpson exercise video shown in murder trial. Defendant jokes about punching wives}}</ref><ref name=sjmn>{{cite news |work=] |date=February 17, 1995 |title=Simpson said capsules killed his arthritis pain |accessdate= 2007-09-15 |page= 15A|url= http://nl.newsbank.com/nl-search/we/Archives?p_product=SJ&s_site=mercurynews&p_multi=SJ&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB71E1D6BE78109&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM}}</ref><ref name=mlmw2>{{cite web | last = Barrett| first = Stephen | authorlink = Stephen Barrett| title = Juice Plus: A Critical Look |publisher = MLM Watch| date = | url = http://www.mlmwatch.org/04C/NSA/juiceplus.html | accessdate = 2006-10-15}}</ref> However, during his ] in 1995 and ] in 1997, and in his 2007 book '']'',<ref name=morrison>{{cite news |work=] |date=September 14, 2007 |author=Morrison, Patt |title=Book review: After 'yuck,' the farce of O.J. Simpson's book -- 'If I Did It' reads like a self-absorbed counseling session |url= http://www.calendarlive.com/books/cl-et-book14sep14,0,6714241.story?coll=cl-books-util |accessdate= 2007-09-15}} {{Dead link|date=September 2010|bot=H3llBot}}</ref> Simpson claimed that he was too incapacitated by arthritis to have committed the murders and that he had continued to take a variety of potent anti-inflammatory drugs, including ] and ].<ref name=mlmw2/><ref name=shearer>{{cite news |work=] |date=October 29, 1996 |author=Shearer, Harry |title=O.J. by the sea |url= http://www.slate.com/id/3801/entry/24305 |accessdate= 2007-09-15}}</ref><ref name=RogerFriedman2>{{cite news |work=] |date=June 3, 2004 |author=Friedman, Roger |title=O.J. defense doctor: 'some guilty people are set free' |url= http://www.foxnews.com/story/0,2933,121622,00.html |accessdate= 2007-09-15}}</ref><ref name=cnntranscript>{{cite news |work=] |date=October 24, 1995 |title= Partial transcript of Simpson civil trial (Regina D. Chavez official reporter) |url= http://www.cnn.com/US/OJ/simpson.civil.trial/transcripts.october/10.24.transcript.html |accessdate= 2007-09-15 |archiveurl= http://web.archive.org/web/20070208184410/http://www.cnn.com/US/OJ/simpson.civil.trial/transcripts.october/10.24.transcript.html |archivedate= 2007-02-08}}</ref><ref name=cnntranscript2>{{cite news| work=CNN |date=January 6, 1997 |title= Simpson civil trial transcript (Regina D. Chavez official reporter) |url= http://www.cnn.com/US/OJ/simpson.civil.trial/transcripts.january/01.06.transcript.html |accessdate= 2007-09-15 |archiveurl= http://web.archive.org/web/20070209051548/http://www.cnn.com/US/OJ/simpson.civil.trial/transcripts.january/01.06.transcript.html |archivedate= 2007-02-09}}</ref> After controversy surrounding Simpson erupted, NSA cancelled his endorsement contract and stopped using the Simpson videotape to promote Juice Plus.<ref name=mscc>{{cite web |title= Juice Plus |publisher= Memorial Sloan-Kettering Cancer Center |url= http://www.mskcc.org/mskcc/html/11571.cfm?RecordID=637&tab=HC |accessdate= 2006-10-15}}</ref><ref name=ucbwl1>{{cite web |title= Juice Plus—and minus |publisher= University of California Berkeley Wellness Letter |url= http://www.berkeleywellness.com/subCorner/pdf/2000/0011.pdf |accessdate= 2006-10-15}}</ref><ref name="ucbwl1"/> | |||
| The company has expanded its business outside the United States, and according to NSA, was selling products in 33 countries as of the year 2000.<ref>{{cite news|work= Jefferson City News-Tribune |date=November 26, 2000 |title=Business notes}}</ref> | |||
| NSA stopped manufacturing and marketing its water filter product line in 2007. | |||
| ==References== | |||
| {{reflist}} | |||
| ==External links== | |||
| * | |||
| * , a home carbonation system produced by NSA | |||
| ⚫ | ] | ||
| ] | ] | ||
| ] | ] | ||
| ] | ] | ||
| ] | |||
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