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| {{Unreferenced|date=September 2007}} | |||
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| '''IntelliTXT''' is |
'''IntelliTXT''' is a ] platform developed by Vibrant Media. Web page publishers insert a ] into their pages which calls the IntelliTXT platform when a viewer views the page. This script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their particular words associated to their advertisements. | ||
| ⚫ | == Customers == | ||
| The liability of this feature is that it makes pages more difficult to read; scrolling down the page may inadvertently cause delays while random ads flash on and pause before disappearing.{{Fact|date=September 2007}} | |||
| ⚫ | According to Vibrant Media, more than 4500 publishers use the IntelliTXT system. ], ] and ] are advertising on the platform, their ads reaching more than 100 million unique users in the US and 170 million internationally each month.<ref>{{cite web|url=http://www.vibrantmedia.com/about_vibrant/pressReleases/Vibrant_Media_Named_One_of_the_Fastest-Growing_Companies_on_Inc_500_List.asp|title=Vibrant Media Named One of the Fastest-Growing Companies on Inc. 500 List|access-date=2009-10-08|archive-url=https://web.archive.org/web/20091024052858/http://www.vibrantmedia.com/about_vibrant/pressReleases/Vibrant_Media_Named_One_of_the_Fastest-Growing_Companies_on_Inc_500_List.asp|archive-date=2009-10-24|url-status=dead}}</ref> | ||
| == Competitors == | |||
| Publishers choose to run IntelliTXT advertising campaigns on their websites to generate advertising revenue. Some publishers choose to offer a help link inside the IntelliTXT ad box that leads to a page that offers to let you turn off IntelliTXT. Note that deactivation requires the use of ] technology. If a user deletes or refreshes their cookies the service will be re-activated automatically and ads will continue to appear on the page. Also, many publishers have a short expiration date on the cookies, so they keep coming back after a couple of weeks or less.{{Fact|date=September 2007}} Also, since the cookie is stored by publisher, it also means that turning off the feature for one publisher has no effect on the other publishers that use these popups. | |||
| * ] | |||
| ⚫ | ==Customers== | ||
| ⚫ | According to Vibrant Media, more than |
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| ⚫ | ==References== | ||
| <references /> | |||
| ⚫ | == References == | ||
| {{reflist}} | |||
| {{refbegin}} | |||
| * {{cite news | * {{cite news | ||
| | last = Einstein | | last = Einstein | ||
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| | title = Computing Q&A: Satellite radio choices are pretty equal | | title = Computing Q&A: Satellite radio choices are pretty equal | ||
| | publisher = ] | | publisher = ] | ||
| | date = |
| date = 2006-06-12 | ||
| | url = http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/06/12/BUGMKJBDB21.DTL | | url = http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/06/12/BUGMKJBDB21.DTL | ||
| | accessdate = 2007-05-09}} | | accessdate = 2007-05-09}} | ||
| * {{cite web | * {{cite web | ||
| |last=Morrissey | |||
| |first=Brian | |||
| |title=Video Ads Spread to Links | |||
| |publisher=] | |||
| |date=2006-06-12 | |||
| |url=http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002651638&imw=Y | |||
| |accessdate=2007-05-09 | |||
| |archiveurl=https://web.archive.org/web/20070927212906/http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002651638&imw=Y | |||
| |archivedate=2007-09-27 | |||
| |url-status=dead | |||
| }} | |||
| {{refend}} | |||
| ⚫ | == External links == | ||
| ⚫ | ==External links== | ||
| <!-- Please add information on how to block the ads in the form of links here, not as instructions in the article text --> | <!-- Please add information on how to block the ads in the form of links here, not as instructions in the article text --> | ||
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Latest revision as of 02:03, 5 October 2020
IntelliTXT is a keyword advertising platform developed by Vibrant Media. Web page publishers insert a script into their pages which calls the IntelliTXT platform when a viewer views the page. This script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their particular words associated to their advertisements.
Customers
According to Vibrant Media, more than 4500 publishers use the IntelliTXT system. Nike, Sony and Microsoft are advertising on the platform, their ads reaching more than 100 million unique users in the US and 170 million internationally each month.
Competitors
References
- "Vibrant Media Named One of the Fastest-Growing Companies on Inc. 500 List". Archived from the original on 2009-10-24. Retrieved 2009-10-08.
- Einstein, David (2006-06-12). "Computing Q&A: Satellite radio choices are pretty equal". San Francisco Chronicle. Retrieved 2007-05-09.
- Morrissey, Brian (2006-06-12). "Video Ads Spread to Links". Adweek.com. Archived from the original on 2007-09-27. Retrieved 2007-05-09.
External links
- The IntelliTXT website
- Vibrant media privacy statement
- Disable text ads user script for Greasemonkey and Opera's UserJS