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{{Short description|American toy brand}} | ||
⚫ | {{Update|date=April 2021}} | ||
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{{Other uses}} | {{Other uses}} | ||
{{Redirect|Tech Target|technology media company|TechTarget}} | {{Redirect|Tech Target|technology media company|TechTarget}} | ||
{{pp-pc1}} | {{pp-pc1}} | ||
⚫ | {{Update|date=April 2021}} | ||
⚫ | {{Use mdy dates |date=July 2020}} | ||
{{Infobox brand | {{Infobox brand | ||
⚫ | | logo = |
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| name = NERF | | name = NERF | ||
⚫ | | logo = Nerf orange logo.png | ||
| logo_size = 200 | |||
| type = ] | | type = ] | ||
| currentowner = ] | | currentowner = ] | ||
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| previousowners = {{unbulleted list|]|]|]}} | | previousowners = {{unbulleted list|]|]|]}} | ||
| tagline = {{unbulleted list|"It's Nerf or Nothin'!" <small>''(current)''</small>|"Accept No Substitutes" <small>''(current 2)''</small>|"This Is How We Play" <small>''(current 3)''</small>|"Enlist, Engage, Enforce" <small>''(N-Strike)''</small>|"The Wetter the Better" <small>''(Super Soaker)''</small>}} | | tagline = {{unbulleted list|"It's Nerf or Nothin'!" <small>''(current)''</small>|"Accept No Substitutes" <small>''(current 2)''</small>|"This Is How We Play" <small>''(current 3)''</small>|"Enlist, Engage, Enforce" <small>''(N-Strike)''</small>|"The Wetter the Better" <small>''(Super Soaker)''</small>}} | ||
| website = |
| website = {{url|https://shop.hasbro.com/en-us/nerf}} | ||
}} | }} | ||
'''Nerf''' is a toy brand formed by Parker Brothers and currently owned by ]. Most of the toys are a variety of foam-based weaponry, with other Nerf products including balls for sports such as ], basketball, and baseball. |
'''Nerf''' is a ] brand formed by ] and currently owned by ]. Most of the toys are a variety of ], with other Nerf products including balls for sports such as ], basketball, and baseball. Their best known toys are their dart guns (referred to by Hasbro as "blasters") that shoot ammunition made from "Nerf foam" (partially ] polyether type ]).<ref>{{cite book |last=Meltzer |first=Yale L. |title=Foamed Plastics: Recent Developments |date=1976 |page=182 |publisher=Noyes Data Corporation |isbn=9780815506423 |url=https://books.google.com/books?id=wgxHAAAAYAAJ&q=Nerf+foam+polyurethane}}</ref> Their primary slogan, introduced in the 1990s, is ''"It's Nerf or Nothin'!"''. Annual revenues under the Nerf brand are approximately {{US$|400{{nbsp}}million|link=yes}}.<ref>{{cite news|last1=Rodriguez|first1=Ashley|title=All of the reasons Nerf is back on top this holiday season|url=http://qz.com/565931/all-of-the-reasons-nerf-is-back-on-top-this-holiday-season/|access-date=5 December 2015|issue=]|date=5 December 2015|archive-url=https://web.archive.org/web/20151208020034/http://qz.com/565931/all-of-the-reasons-nerf-is-back-on-top-this-holiday-season/|archive-date=8 December 2015|url-status=live}}</ref> | ||
==History== | ==History== | ||
] | ] | ||
] originally developed Nerf, beginning with a {{convert|4|inch|mm|adj=on}} polyurethane foam ball. In 1969, ], a Minnesota-based games inventor, and ] kicker ] came to the company with a football game that was safe for indoor play, and after studying it carefully, Parker Brothers decided to eliminate everything but the foam ball.<ref name=Guyter2016>{{cite web|url= https://www.reynguyer.com/nerf.html |title=Nerf Story |publisher=Reyn Guyer |date=2016-01-03 |access-date=2024-10-05}}</ref> The inventors' in-house name for the ball was the "]-ball," referencing the sculpted ] for ]s used to create the appearance of larger ]s.<ref name=Guyter2016/> Parker Brothers instead chose the name "Nerf," taken from ]s, the protective tubing used to avoid minor collisions during ].<ref name=Guyter2016/> | |||
] originally developed Nerf, beginning with a {{convert|4|inch|mm|adj=on}} polyurethane foam ball. In 1969, ], a Minnesota-based games inventor, came to the company with a football game that was safe for indoor play, and after studying it carefully, Parker Brothers decided to eliminate everything but the foam ball. In 1970, the Nerf ball was introduced as the "world's first official indoor ball", the name "Nerf" being a slang term for the foam padding used in ].<ref>{{cite web|url= http://www.reynguyer.com/nerf.htm |title=Nerf Story |publisher=Reyn Guyer |date=2016-01-03 |accessdate=2021-02-16}}</ref> Marketing slogans promised that one can "Throw it indoors; you can't damage lamps or break windows. You can't hurt babies or old people."<ref>{{cite web|url=http://nerfz.com|title=Nerf Gun Reviews|work=Nerfz|access-date=2015-10-26|archive-url=https://web.archive.org/web/20151028235423/http://nerfz.com/|archive-date=2015-10-28|url-status=live}}</ref> Some of the first TV commercials for the balls were joint promotions with ]' ] drink mix, with ], ] and ] of the ] playing with the balls on a living room soundstage (Kool-Aid sponsored the 1969-70 Saturday morning reruns of the ]). The ball filled a strong consumer need and by the year's end, more than four million Nerf balls had been sold.<ref>{{cite web|url=http://www.history.com/exhibits/toys/gijoe.html |title=The History of Toys |publisher=History.com |date=2008-01-04 |access-date=2009-11-07 |url-status=dead |archive-url=https://web.archive.org/web/20071028075851/http://www.history.com/exhibits/toys/gijoe.html |archive-date=October 28, 2007 }}</ref> The {{convert|4|in|adj=on}} ball was followed by a large version called the "Super Nerf Ball". Shortly after, in 1972, a basketball game called "Nerfoop" and the Nerf football (developed by longtime NFL kicker ]<ref>{{cite news |title=Ex-Vikings kicker Fred Cox, inventor of Nerf football, dies at 80 |url=https://www.espn.com/nfl/story/_/id/28132640/ex-vikings-kicker-fred-cox-inventor-nerf-football-dies-80 |website=ESPN.com |date=November 21, 2019 |access-date=November 22, 2019 |archive-url=https://web.archive.org/web/20191122165657/https://www.espn.com/nfl/story/_/id/28132640/ex-vikings-kicker-fred-cox-inventor-nerf-football-dies-80 |archive-date=November 22, 2019 |url-status=live }}</ref><ref>{{cite news |author=Smyde, Joe |title=Fred Cox not kicking; Nerf football sales keeping him for life |url=https://www.newspapers.com/clip/39425583/the_pittsburgh_press/ |newspaper=] |date=October 4, 1989 |access-date=November 22, 2019}}</ref>) joined the family, with the latter quickly becoming Nerf's most popular ball.<ref>{{cite web|url=https://gizmodo.com/5621784/nerfs-eureka-moment|title=Who Needs an Indoor Ball? YOU Do, Apparently|work=GIZMODO|access-date=2010-09-01|archive-url=https://web.archive.org/web/20100827183431/http://gizmodo.com/5621784/nerfs-eureka-moment|archive-date=2010-08-27|url-status=live}}</ref> | |||
In 1970, the Nerf ball was introduced as the "world's first official indoor ball." Marketing slogans promised that one can "Throw it indoors; you can't damage lamps or break windows. You can't hurt babies or old people."<ref>{{cite web|url=http://nerfz.com|title=Best Nerf Gun Reviews for 2018|work=Nerfz|access-date=2015-10-26|archive-url=https://web.archive.org/web/20151028235423/http://nerfz.com/|archive-date=2015-10-28|url-status=live}}</ref> Some of the first TV commercials for the balls were joint promotions with ]' ] drink mix, with ], ] and ] of the ] playing with the balls on a living room soundstage (Kool-Aid sponsored the 1969–70 Saturday morning reruns of the ]). The ball filled a strong consumer need and by the year's end, more than four million Nerf balls had been sold.<ref>{{cite web|url=http://www.history.com/exhibits/toys/gijoe.html |title=The History of Toys |publisher=History.com |date=2008-01-04 |access-date=2009-11-07 |url-status=dead |archive-url=https://web.archive.org/web/20071028075851/http://www.history.com/exhibits/toys/gijoe.html |archive-date=October 28, 2007 }}</ref> The {{convert|4|in|adj=on}} ball was followed by a large version called the "Super Nerf Ball". Shortly after, in 1972, a basketball game called "Nerfoop" and the Nerf football (developed by longtime NFL kicker ]<ref>{{cite news |title=Ex-Vikings kicker Fred Cox, inventor of Nerf football, dies at 80 |url=https://www.espn.com/nfl/story/_/id/28132640/ex-vikings-kicker-fred-cox-inventor-nerf-football-dies-80 |work=ESPN.com |date=November 21, 2019 |access-date=November 22, 2019 |archive-url=https://web.archive.org/web/20191122165657/https://www.espn.com/nfl/story/_/id/28132640/ex-vikings-kicker-fred-cox-inventor-nerf-football-dies-80 |archive-date=November 22, 2019 |url-status=live }}</ref><ref>{{cite news |author=Smyde, Joe |title=Fred Cox not kicking; Nerf football sales keeping him for life |url=https://www.newspapers.com/clip/39425583/the_pittsburgh_press/ |newspaper=] |date=October 4, 1989 |access-date=November 22, 2019}}</ref>) joined the family, with the latter quickly becoming Nerf's most popular ball.<ref>{{cite web|url=https://gizmodo.com/5621784/nerfs-eureka-moment|title=Who Needs an Indoor Ball? YOU Do, Apparently|work=GIZMODO|date=August 25, 2010 |access-date=2010-09-01|archive-url=https://web.archive.org/web/20100827183431/http://gizmodo.com/5621784/nerfs-eureka-moment|archive-date=2010-08-27|url-status=live}}</ref> | |||
The company continued to add to the Nerf line until they handed control to ], a sister company. In 1987, Kenner was bought by the ] Corporation, which itself was purchased by ] in 1991,<ref name=hasbrohist>{{cite web|url=http://www.hasbro.com/default.cfm?page=ci_history_pb |title=The story of Parker Brothers |publisher=Hasbro.com |access-date=2009-11-07 |url-status=dead |archive-url=https://web.archive.org/web/20081030030956/http://www.hasbro.com/default.cfm?page=ci_history_pb |archive-date=October 30, 2008 }}</ref> which then became the owner of Nerf.<ref>{{cite web|url = http://www.hasbro.com/corporate-2/images/2013_HasbroHistory.pdf|title = The history of Hasbro, Inc|publisher = Hasbro.com|access-date = 2009-11-07|archive-url = https://web.archive.org/web/20131215002710/http://www.hasbro.com/corporate-2/images/2013_HasbroHistory.pdf|archive-date = 2013-12-15|url-status = live}}</ref> Throughout the 1990s and early 2000s, the Nerf brand served under the subsidiaries OddzOn and ] before Hasbro took full control of the brand.<ref>{{cite web|url=http://nerfcenter.com/news/01-19-2001a.htm|title=NC News - Larami Takes the Helm|publisher=Nerfcenter.com|access-date=2011-09-22|archive-url=https://web.archive.org/web/20120402214128/http://nerfcenter.com/news/01-19-2001a.htm|archive-date=2012-04-02|url-status=live}}</ref> | |||
Over the years, Nerf has continued to expand the line, adding new looks to existing products, with later lines of Nerf products ranging from sport balls and foam dart blasters to video games and accessories.<ref>{{cite web|url=http://www.hasbro.com/nerf|title=NERF - Welcome to Hasbro's Official NERF site|publisher=]|date=2008-07-15|access-date=2009-11-07|url-status=bot: unknown|archive-url=https://web.archive.org/web/20081113123305/http://www.hasbro.com/nerf/|archive-date=2008-11-13}}</ref> | |||
Nerf released the first ] in 1992. Over the years, Nerf has continued to expand the line, adding new looks to existing products, with later lines of Nerf products ranging from sport balls and foam dart blasters to video games and accessories.<ref>{{cite web|url=http://www.hasbro.com/nerf|title=NERF - Welcome to Hasbro's Official NERF site|publisher=]|date=2008-07-15|access-date=2009-11-07|url-status=bot: unknown|archive-url=https://web.archive.org/web/20081113123305/http://www.hasbro.com/nerf/|archive-date=2008-11-13}}</ref> | |||
In February 2013, Hasbro announced the release of its "Rebelle" line, a sub-line aimed at girls, with its first products released in fall of 2013.<ref name="EW">{{cite magazine |url=http://family-room.ew.com/2013/02/08/hasbro-introduces-nerf-rebelle-line-for-girls-starting-with-the-heartbreaker-bow-exclusive/ |title=Hasbro introduces Nerf Rebelle line for girls, starting with the Heartbreaker bow -- EXCLUSIVE |author=Busis, Hillary |magazine=] |date=2013-02-08 |access-date=2013-02-10 |archive-url=https://web.archive.org/web/20130211043218/http://family-room.ew.com/2013/02/08/hasbro-introduces-nerf-rebelle-line-for-girls-starting-with-the-heartbreaker-bow-exclusive/ |archive-date=2013-02-11 |url-status=live }}</ref> | |||
In November 2013, ] published ''The Ultimate Nerf Blaster Book''. Written by Nathaniel Marunas, the book highlights the history of Nerf and provides details on every N-Strike, Dart Tag, and Vortex blaster produced at the time of the book's release.<ref>{{cite web |url=http://www.powerhousebooks.com/?p=16477 |title=''NERF: The Ultimate Blaster Book'' |publisher=] |access-date=2014-01-03 |archive-url=https://web.archive.org/web/20140103181351/http://www.powerhousebooks.com/?p=16477 |archive-date=2014-01-03 |url-status=dead }}</ref><ref>{{cite news |url=http://www.brooklynpaper.com/stories/36/49/24-nerf-blaster-expert-2013-11-29-bk_36_49.html |title=Master blaster: Prospect Heights dad wrote the book on Nerf |author=Mixson, Colin |newspaper=The Brooklyn Paper |date=2013-12-02 |access-date=2014-01-03 |archive-url=https://web.archive.org/web/20140103132752/http://www.brooklynpaper.com/stories/36/49/24-nerf-blaster-expert-2013-11-29-bk_36_49.html |archive-date=2014-01-03 |url-status=live }}</ref> | In November 2013, ] published ''The Ultimate Nerf Blaster Book''. Written by Nathaniel Marunas, the book highlights the history of Nerf and provides details on every N-Strike, Dart Tag, and Vortex blaster produced at the time of the book's release.<ref>{{cite web |url=http://www.powerhousebooks.com/?p=16477 |title=''NERF: The Ultimate Blaster Book'' |publisher=] |access-date=2014-01-03 |archive-url=https://web.archive.org/web/20140103181351/http://www.powerhousebooks.com/?p=16477 |archive-date=2014-01-03 |url-status=dead }}</ref><ref>{{cite news |url=http://www.brooklynpaper.com/stories/36/49/24-nerf-blaster-expert-2013-11-29-bk_36_49.html |title=Master blaster: Prospect Heights dad wrote the book on Nerf |author=Mixson, Colin |newspaper=The Brooklyn Paper |date=2013-12-02 |access-date=2014-01-03 |archive-url=https://web.archive.org/web/20140103132752/http://www.brooklynpaper.com/stories/36/49/24-nerf-blaster-expert-2013-11-29-bk_36_49.html |archive-date=2014-01-03 |url-status=live }}</ref> | ||
In 2015, the Rival line of blasters was first released. The first products released were the Rival Apollo XV-700 and the Rival Zeus MXV-1200. These blasters fire a new type of ammunition, known as "High Impact Rounds", which are small foam balls that can reach a higher velocity than foam darts. The Rival line is targeted towards an older audience, with each product listing the age of 14+ on the box. |
In 2015, the Rival line of blasters was first released. The first products released were the Rival Apollo XV-700 and the Rival Zeus MXV-1200. These blasters fire a new type of ammunition, known as "High Impact Rounds", which are small foam balls that can reach a higher velocity than foam darts. The Rival line is targeted towards an older audience, with each product listing the age of 14+ on the box. | ||
In 2021, the Hyper line of blasters was announced.<ref name="Hasbro 2021-02-25">{{cite press release |url=https://corporate.hasbro.com/en-us/articles/iconic_nerf_brand_unveils_a_revolutionary_new_performance_segment |title=Iconic NERF brand Unveils a Revolutionary New Performance Segment |date=2021-02-25 |url-status=live |archive-url=https://web.archive.org/web/20210703064700/https://corporate.hasbro.com/en-us/articles/iconic_nerf_brand_unveils_a_revolutionary_new_performance_segment |archivedate=2021-07-03 |accessdate=2021-09-09 }}</ref> Initial products included the Hyper Rush-40, Hyper Siege-50, and Hyper Mach-100. Hyper rounds are similar in design to Rival rounds, but are smaller and made of a thermoplastic elastomer material that is more rubber-like than the foam used in Rival rounds.<ref name="The Verge 2021-09-08">{{cite news |last=Hollister |first=Sean |url=https://www.theverge.com/2021/9/8/22663549/nerf-hyper-rush-40-siege-50-mach-100-review |title=Nerf Hyper Review: Where The Rubber Meets The Foam |work=] |location=New York |publisher=] |date=2021-09-08 |access-date=2021-09-09 }}</ref> | |||
⚫ | ==Products== | ||
===Nerf Sports=== | |||
The Nerf Sports (or N-Sports) line is a wide range of foam balls that resemble real sports balls. They are designed with different color schemes and features, with some of their footballs featuring color schemes and logos of the ]. In addition, the tail-fins characteristic of Nerf Sports' Vortex sub-line (not to be confused with the blaster sub-line of the same name) cause the foam footballs of which it is comprised to resemble ]es and the ] allowing it to fly greater distances.<ref>{{cite web|url=http://www.hasbro.com/nerf-2/en_US/sports.cfm|title=Nerf Sports|publisher=]|access-date=2013-01-24|archive-date=December 26, 2015|archive-url=https://web.archive.org/web/20151226132933/http://www.hasbro.com/nerfhttps://web.archive.org/web/20151208201507/http://www.hasbro.com/nerf-2/en_US/sports.cfm|url-status=bot: unknown}}</ref> | |||
⚫ | ==Products== | ||
===Nerf Blasters=== | ===Nerf Blasters=== | ||
{{Main|Nerf Blaster}} | {{Main|Nerf Blaster}} | ||
Nerf's most popular product type are Nerf blasters,<ref name="popMech">{{cite magazine |url=http://www.popularmechanics.com/technology/gadgets/toys/4311795 |title=The Top 10 Nerf Guns of All Time |author=Pinkerton, Lindsey |magazine=] |date=2009-04-03 |access-date=2013-06-16 |archive-url=https://web.archive.org/web/20130606072333/http://www.popularmechanics.com/technology/gadgets/toys/4311795 |archive-date=2013-06-06 |url-status=live }}</ref> which are toy plastic guns that shoot foam darts. These darts have different-style tips, including ]-tipped in order to stick to Nerf vests (typically shipped with Dart Tag blasters), ] darts designed to stick to smooth surfaces, streamlined darts to fit into magazines (referred to as clips by Nerf), |
Nerf's most popular product type are Nerf blasters,<ref name="popMech">{{cite magazine |url=http://www.popularmechanics.com/technology/gadgets/toys/4311795 |title=The Top 10 Nerf Guns of All Time |author=Pinkerton, Lindsey |magazine=] |date=2009-04-03 |access-date=2013-06-16 |archive-url=https://web.archive.org/web/20130606072333/http://www.popularmechanics.com/technology/gadgets/toys/4311795 |archive-date=2013-06-06 |url-status=live }}</ref> which are ]. These darts have different-style tips, including ]-tipped in order to stick to Nerf vests (typically shipped with Dart Tag blasters), ] darts designed to stick to smooth surfaces, streamlined darts to fit into magazines (referred to as clips by Nerf), and darts able to whistle in flight. Darts may also have different colors, such as colors that reflect certain sub-lines, camouflage, and glow in the dark. Most Nerf blasters also have rails, known as tactical rails, which can accommodate different attachments, as well as special adapters such as barrel and stock adapters. The "N-strike" sub-line was launched in 2004, and is styled more like a real weapon than previous Nerf products.<ref name="popMech" /> It was updated in 2012 as N-Strike Elite.<ref>{{cite magazine |last1=Fagone |first1=Jason |title=How Nerf Became the World's Best Purveyor of Big Guns for Kids |url=https://www.wired.com/2012/09/how-nerf-became-worlds-best-purveyor-of-big-guns-for-kids/ |magazine=Wired |access-date=20 December 2019 |date=8 September 2012 |archive-url=https://web.archive.org/web/20170502153249/https://www.wired.com/2012/09/how-nerf-became-worlds-best-purveyor-of-big-guns-for-kids/ |archive-date=2 May 2017 |url-status=live }}</ref> | ||
] | ] | ||
==== |
====Rebelle==== | ||
⚫ | Released in 2013, the Rebelle line was a series of blasters predominantly aimed at the female ], with similar internal mechanics to the Nerf N-Strike elite line, sporting pink, purple and teal colors.<ref>{{cite magazine|author=Greenwald, Will|date=2013-06-28|title=Nerf Tips iPhone Scope, Rebelle Line For Girls, Lots More Guns Mainly bows and used for sending messages.|url=https://www.pcmag.com/article2/0,2817,2421144,00.asp|magazine=]|archive-url=https://web.archive.org/web/20130809060447/http://www.pcmag.com/article2/0,2817,2421144,00.asp|archive-date=2013-08-09|access-date=2013-08-03|url-status=live}}</ref> | ||
The N-Strike line was launched in 2003. Most blasters of the N-Strike line feature a yellow and black color scheme, although some blasters feature a red and gray or an all-over blue color scheme. The series was succeeded in 2012 by the N-Strike Elite line, featuring upgraded internal mechanisms for better performance, updated darts known as Elite darts, and a new blue, orange and white color scheme.{{Cn|date=March 2021}} | |||
====Dart Tag==== | |||
The Dart Tag line was launched in 2004 marketed as a competitive game-style line. Many of these Dart Tag blasters were included with eye protection, targets, and vests in order for the included velcro-tipped darts to stick to them. The series was discontinued in 2013.{{Cn|date=March 2021}} | |||
⚫ | === |
||
In September 2011, Hasbro launched the Vortex series, featuring blasters that fire small foam discs made of soft plastic covered in foam. In May 2018, Nerf re-released the series as Vortex VTX, featuring the same projectiles but in green and blue to match the new color schemes of its updated blasters. The Vortex blasters have a firing range of up to 60 feet.<ref>{{cite web |url=http://www.hasbro.com/nerf/en_US/shop/details.cfm?R=AEFD9D78-5056-900B-106C-21625CE3F144:en_US |title=Nerf Vortex Lumitron Blaster |publisher=] |archive-url=https://web.archive.org/web/20120405163035/http://www.hasbro.com/nerf/en_US/shop/details.cfm?R=AEFD9D78-5056-900B-106C-21625CE3F144:en_US |archive-date=2012-04-05 |url-status=dead |access-date=2015-10-12}}https://web.archive.org/web/20151226132933/http://www.hasbro.com/nerf</ref> | |||
====Rebelle==== | |||
⚫ | Rebelle was predominantly aimed at the female demographic, sporting pink, purple and teal colors.<ref>{{cite magazine|author=Greenwald, Will|date=2013-06-28|title=Nerf Tips iPhone Scope, Rebelle Line For Girls, Lots More Guns Mainly bows and used for sending messages.|url=https://www.pcmag.com/article2/0,2817,2421144,00.asp|magazine=]|archive-url=https://web.archive.org/web/20130809060447/http://www.pcmag.com/article2/0,2817,2421144,00.asp|archive-date=2013-08-09|access-date=2013-08-03|url-status=live}}</ref> | ||
====Zombie Strike==== | ====Zombie Strike==== | ||
The Zombie Strike line was launched in 2013, and is geared for fans of ] games.<ref>{{cite web |url=http://io9.com/prepare-for-a-nerf-apocalypse-with-the-new-zombie-strik-743035852 |title=Prepare for a Nerf apocalypse with the new Zombie Strike line! |author=Bricken, Rob |publisher=] |date=2013-07-11 |access-date=2013-08-03 |archive-url=https://web.archive.org/web/20130714110202/http://io9.com/prepare-for-a-nerf-apocalypse-with-the-new-zombie-strik-743035852 |archive-date=2013-07-14 |url-status=live }}</ref> All blasters have a distinct zombie apocalypse theme, with newer blasters featuring a ] aesthetic.{{ |
The Zombie Strike line was launched in 2013, and is geared for fans of ] games.<ref>{{cite web |url=http://io9.com/prepare-for-a-nerf-apocalypse-with-the-new-zombie-strik-743035852 |title=Prepare for a Nerf apocalypse with the new Zombie Strike line! |author=Bricken, Rob |publisher=] |date=2013-07-11 |access-date=2013-08-03 |archive-url=https://web.archive.org/web/20130714110202/http://io9.com/prepare-for-a-nerf-apocalypse-with-the-new-zombie-strik-743035852 |archive-date=2013-07-14 |url-status=live }}</ref> All blasters have a distinct zombie apocalypse theme, with newer blasters featuring a ] aesthetic.{{Citation needed|date=March 2021}} | ||
====Doomlands 2169==== | |||
Doomlands 2169, commonly shortened to Doomlands, is a series of Nerf blasters that was released on August 1, 2015. | |||
The Doomlands 2169 series is themed after a post-apocalyptic future set in the year 2169, hence the name. The official plot explains that, after Earth was hit by a deadly asteroid, life and civilization begins anew, and survivors must fend off raiders and new monstrous creatures. Its blasters feature a more modern and futuristic design, with clear parts (similar to the Clear Series) that show the firing mechanisms of the blasters. | |||
The series also has a YouTube mini-series that follows the story the products represent, revolving around the main protagonist named "the Doomlander". | |||
It currently has 11 blasters. | |||
====Modulus==== | |||
The Nerf Modulus series is a sub-line of the N-Strike Elite series, featuring heavily customizable blasters and a number of accessories. These blasters are typically white, gray, and green. | |||
====Rival==== | ====Rival==== | ||
Nerf Rival blasters (branded as RIVAL) fire small foam balls referred to by Nerf as "High Impact Rounds", but usually referred to as “Rival Balls” by the |
Nerf Rival blasters (branded as RIVAL) fire small foam balls referred to by Nerf as "High Impact Rounds", but usually referred to as “Rival Balls” or "Rival Rounds" by the Nerf community.{{Citation needed|date=March 2021}} Nerf Rival blasters are targeted towards an older target market than Nerf's better-known dart blasters.<ref name="The Verge 2021" >{{cite web |last1=Hollister |first1=Sean |title=THE ENGINEERS BUILDING RIDICULOUS DART BLASTERS THAT NERF WON'T TOUCH |url=https://www.theverge.com/22324389/nerf-gun-diy-homemade-blaster-out-of-darts-jupiter-caliburn-captain-slug-hasbro |website=www.theverge.com |date=March 12, 2021 |publisher=The Verge |access-date=12 March 2021}}</ref> | ||
====Nitro==== | ====Nitro==== | ||
In 2017, Hasbro released the Nerf Nitro line, which consists of blasters that fire foam cars into obstacles and stunt ramps.<ref>{{cite magazine |url=https://www.forbes.com/sites/andyrobertson/2017/01/27/nerf-nitro-shoots-cars-not-darts/#4a3b98897f88 |title='Nerf Nitro' Shoots Cars Not Darts |author=Robertson, Andy |magazine=] |date=2017-01-27 |access-date=2017-08-10 |archive-url=https://web.archive.org/web/20170810212855/https://www.forbes.com/sites/andyrobertson/2017/01/27/nerf-nitro-shoots-cars-not-darts/#4a3b98897f88 |archive-date=2017-08-10 |url-status=live }}</ref> | In 2017, Hasbro released the Nerf Nitro line, which consists of blasters that fire foam cars into obstacles and stunt ramps.<ref>{{cite magazine |url=https://www.forbes.com/sites/andyrobertson/2017/01/27/nerf-nitro-shoots-cars-not-darts/#4a3b98897f88 |title='Nerf Nitro' Shoots Cars Not Darts |author=Robertson, Andy |magazine=] |date=2017-01-27 |access-date=2017-08-10 |archive-url=https://web.archive.org/web/20170810212855/https://www.forbes.com/sites/andyrobertson/2017/01/27/nerf-nitro-shoots-cars-not-darts/#4a3b98897f88 |archive-date=2017-08-10 |url-status=live }}</ref> | ||
====Alpha Strike==== | |||
Introduced in August 2019, Nerf Alpha Strike is a blaster line priced lower than the standard N-Strike Elite line.<ref>{{cite web |url=https://www.youtube.com/watch?v=kHC5OSpfNlw |title=Global Reveal - Nerf Alphastrike 2019 - All Blasters tested & variations shown! |first=Jared |last=Guynes |publisher=] |date=July 2, 2019 |access-date=August 8, 2019}}</ref> | |||
====Ultra==== | ====Ultra==== | ||
Released in September 2019, Nerf Ultra (branded as ULTRA) blasters fire a new, |
Released in September 2019, Nerf Ultra (branded as ULTRA) blasters fire a new, proprietary dart design that is marketed as "THE FARTHEST FLYING DART EVER. Darts can travel up to 120 feet."<ref>{{cite web |url=https://nerf.hasbro.com/en-us/ultra |title=Nerf Ultra One Blaster |publisher=] |access-date=2019-10-03 |archive-url=https://web.archive.org/web/20191003131216/https://nerf.hasbro.com/en-us/ultra |archive-date=2019-10-03 |url-status=live }}https://nerf.hasbro.com/en-us/ultra</ref> The new Ultra darts are constructed from a lightweight foam that is notably different from traditional darts in that they are made with closed-cell, rather than open-cell foam. This construction allows for fins to be molded into the rear of the darts. Size-wise, Ultra darts are between N-Strike Elite darts and Mega darts in diameter, but shorter than both in length. They cannot be fired from any previous Nerf line or off-brand compatible blasters, nor can any other lines' darts be fired from Ultra blasters. This design was created in response to the growing number of third-party darts, including exact knockoffs from China, available for N-Strike Elite blasters at a much lower cost than Nerf-brand darts.<ref>{{cite news |url=https://www.wsj.com/articles/parents-beware-nerfs-newest-blasters-wont-fire-knockoff-darts-11569240001 |title=Parents, Beware: Nerf's Newest Blasters Won't Fire Knockoff Darts |newspaper=] |url-access=subscription |access-date=2019-10-03 |archive-url=https://web.archive.org/web/20191003131215/https://www.wsj.com/articles/parents-beware-nerfs-newest-blasters-wont-fire-knockoff-darts-11569240001 |archive-date=2019-10-03 |url-status=live }}https://www.wsj.com/articles/parents-beware-nerfs-newest-blasters-wont-fire-knockoff-darts-11569240001</ref> | ||
⚫ | ===N-Series=== | ||
The first blaster in the Ultra line was the Nerf Ultra ''One'', a drum-fed (25-dart capacity), flywheel design with integral (non-detachable) stock and fixed barrel with no N-Strike barrel attachments. It is compatible with rail-mounted Nerf attachments via two tactical rails on top. The blaster is painted in a white, black, and orange color scheme with a distinctive raised gold "ULTRA" label on the right side (the raised logo is repeated on the left side, but in white, rather than gold). The second blaster was the Ultra ''Two'', which is a 6-round capacity flywheel system revolver, which loads from the back of the blaster, as there is no open place in front. Like the One, the Two comes in the same white, black, and orange color scheme, and the "ULTRA'" label on the side. It is also the first electronic revolver-style blaster since the 2012 N-Strike Elite Stockade. | |||
In 2024, Nerf Released the Nerf N-Series, which featured a new N-1 dart, similar to the Nerf Ultra darts. These new blasters were only compatible to said dart.<ref>{{Cite web |url=https://shop.hasbro.com/en-us/product/nerf-n-series-infinite-blaster-80-nerf-n-1-darts-compatible-only-with-nerf-n-series-blasters-ages-8-plus/2FAE840A-C6B4-4AEC-9831-97071596F8A3 |access-date=2024-08-22 |website=shop.hasbro.com}}</ref> Hasbro plans to phase out the Elite dart with the N-1.<ref>{{Cite web |last=Hollister |first=Sean |date=2024-06-06 |title=It's Nerf darts or nothing for these slick new blasters |url=https://www.theverge.com/2024/6/6/24172656/nerf-n-series-blasters-darts-price-release-date |access-date=2024-08-22 |website=The Verge |language=en}}</ref> | |||
===Nerf N-Force=== | |||
The N-Force line consisted of foam swords and melee weapons. The swords can fit into the back sheath of the Nerf N-Strike tactical vest and the Nerf N-Strike bandolier kit.<ref>{{cite web|url=http://www.hasbro.com/nerf/en_US/n-force/ |title=Nerf N-Force |publisher=] |access-date=2011-01-06 |url-status=dead |archive-url=https://web.archive.org/web/20110205124742/http://www.hasbro.com/nerf/en_US/n-force/ |archive-date=February 5, 2011 }}</ref> | |||
In 2011, Hasbro released special edition N-Force weapons to promote the ]/] film '']''. This line consists of ],<ref>{{cite web |url=http://marvel.com/images/gallery/gallery/117/hasbros_thor_toys_action_figures_and_more/image/862626 |title=Armor of Asgard Thor Hammer by Hasbro |publisher=] |access-date=2013-01-24 |archive-url=https://web.archive.org/web/20120320035612/http://marvel.com/images/gallery/gallery/117/hasbros_thor_toys_action_figures_and_more/image/862626 |archive-date=2012-03-20 |url-status=live }}</ref> Thor's Sword and ]'s Sword. The Armor of Asgard Thor Battle Hammer was re-released alongside a new, electronic version called Thor Thunder Clash Hammer for '']'' film in 2012. | |||
In 2013, Hasbro released the ] Blade of Justice for the film '']''.<ref>{{cite web |url=http://www.timetoplaymag.com/toys/4173/hasbro/gi-joe-retaliation-nerf-snake-eyes-blade-of-justice/ |title=''G.I. Joe: Retaliation'' Nerf Snake Eyes Blade of Justice |publisher=Time to Play |access-date=2013-03-05 |archive-url=https://web.archive.org/web/20130602222027/http://www.timetoplaymag.com/toys/4173/hasbro/gi-joe-retaliation-nerf-snake-eyes-blade-of-justice/ |archive-date=2013-06-02 |url-status=live }}</ref> | |||
===Super Soaker=== | ===Super Soaker=== | ||
{{Main|Super Soaker}} | {{Main|Super Soaker}} | ||
Originally owned and marketed by Larami, Super Soaker is a popular line of ]s. Recently, Hasbro has released a line of Nerf-branded Super Soaker blasters.<ref>{{cite web|url=http://www.hasbro.com/nerf-2/en_US/supersoaker.cfm|title= |
Originally owned and marketed by Larami, Super Soaker is a popular line of ]s. Recently, Hasbro has released a line of Nerf-branded Super Soaker blasters.<ref>{{cite web|url=http://www.hasbro.com/nerf-2/en_US/supersoaker.cfm|title=Super Soaker|publisher=]|access-date=2013-01-24|archive-date=October 17, 2014|archive-url=https://web.archive.org/web/20141017162443/http://www.hasbro.com/nerf-2/en_US/supersoaker.cfm|url-status=dead}}</ref> | ||
===Lazer Tag=== | ===Lazer Tag=== | ||
{{Main|Lazer Tag}} | {{Main|Lazer Tag}} | ||
Lazer Tag, a popular ] toy line from the mid-1980s, is also currently part of the Nerf banner. |
Lazer Tag, a popular ] toy line from the mid-1980s, is also currently part of the Nerf banner. The current generation of Lazer Tag blasters attach to ]s or ] units for enhanced playability.<ref>{{cite web|url=https://www.engadget.com/2012/02/07/hasbro-reinvents-lazer-tag-for-the-smartphone-generation/|title=Hasbro reinvents Lazer Tag for the smartphone generation, lets you live out your Doom-fueled fantasies|author=Terrence O'Brien|publisher=AOL|work=Engadget|date=February 7, 2012 |access-date=2017-09-06|archive-url=https://web.archive.org/web/20180120124138/https://www.engadget.com/2012/02/07/hasbro-reinvents-lazer-tag-for-the-smartphone-generation/|archive-date=2018-01-20|url-status=live}}</ref> | ||
===Nerf Dog=== | ===Nerf Dog=== | ||
In June 2013, Hasbro and Grammercy Products unveiled Nerf Dog, a line of Nerf-inspired canine retrieving toys made of rubber, nylon and plastic. Nerf Dog was launched at ] stores, and debuted at pet specialty stores in Fall 2013.<ref>{{cite web |url=http://www.licensingexpo.com/license-global/nerf-dog-debuts |title=Nerf Dog Debuts |publisher=Global License! |date=2013-06-18 |access-date=2013-08-06 |archive-url=https://web.archive.org/web/20130817081820/http://www.licensingexpo.com/license-global/nerf-dog-debuts |archive-date=2013-08-17 |url-status=dead }}</ref><ref>{{cite web |url=http://www.mediapost.com/publications/article/202793/hasbro-launches-nerf-dog.html |title=Hasbro Launches Nerf Dog |author=Irwin, Tanya |publisher=MediaPost |date=2013-06-20 |access-date=2013-08-06 |archive-url=https://web.archive.org/web/20130726164544/http://www.mediapost.com/publications/article/202793/hasbro-launches-nerf-dog.html |archive-date=2013-07-26 |url-status=live }}</ref> | In June 2013, Hasbro and Grammercy Products unveiled Nerf Dog, a line of Nerf-inspired canine retrieving toys made of rubber, nylon, and plastic. Nerf Dog was launched at ] stores, and debuted at pet specialty stores in Fall 2013.<ref>{{cite web |url=http://www.licensingexpo.com/license-global/nerf-dog-debuts |title=Nerf Dog Debuts |publisher=Global License! |date=2013-06-18 |access-date=2013-08-06 |archive-url=https://web.archive.org/web/20130817081820/http://www.licensingexpo.com/license-global/nerf-dog-debuts |archive-date=2013-08-17 |url-status=dead }}</ref><ref>{{cite web |url=http://www.mediapost.com/publications/article/202793/hasbro-launches-nerf-dog.html |title=Hasbro Launches Nerf Dog |author=Irwin, Tanya |publisher=MediaPost |date=2013-06-20 |access-date=2013-08-06 |archive-url=https://web.archive.org/web/20130726164544/http://www.mediapost.com/publications/article/202793/hasbro-launches-nerf-dog.html |archive-date=2013-07-26 |url-status=live }}</ref> | ||
Based in Secaucus, N.J., Gramercy Products, Inc. is the manufacturer of Nerf Dog products.<ref>{{cite web|last1=Gazdik|first1=Tanya|title=Hasbro Launches Nerf Dog|url=https://www.mediapost.com/publications/article/202793/hasbro-launches-nerf-dog.html|website=Marketing Daily|access-date=25 April 2018|archive-url=https://web.archive.org/web/20180405024640/https://www.mediapost.com/publications/article/202793/hasbro-launches-nerf-dog.html|archive-date=5 April 2018|url-status=live}}</ref> | Based in Secaucus, N.J., Gramercy Products, Inc. is the manufacturer of Nerf Dog products.<ref>{{cite web|last1=Gazdik|first1=Tanya|title=Hasbro Launches Nerf Dog|url=https://www.mediapost.com/publications/article/202793/hasbro-launches-nerf-dog.html|website=Marketing Daily|access-date=25 April 2018|archive-url=https://web.archive.org/web/20180405024640/https://www.mediapost.com/publications/article/202793/hasbro-launches-nerf-dog.html|archive-date=5 April 2018|url-status=live}}</ref> | ||
⚫ | The Nerf Dog Tennis Ball Blaster mimics traditional Nerf blaster designs and shoots a ball up to 50 feet in the air. The toy uses special softer balls to reduce the risk of injury.<ref>{{cite web|title=10 must-have gifts for your pets this holiday season|url=https://sports.yahoo.com/news/10-must-gifts-pets-holiday-155220558.html|website=Yahoo News|date=December 15, 2016 |access-date=2018-04-26|archive-url=https://web.archive.org/web/20180426213450/https://sports.yahoo.com/news/10-must-gifts-pets-holiday-155220558.html|archive-date=2018-04-26|url-status=live}}</ref> | ||
The Nerf Dog toy line launch included a long-distance ball thrower that can propel a toy up to 250 feet and will feature extra-tough Nylon construction and stitching that is three times as strong as traditional dog toys. The entire range will include toys made of rubber, nylon and Thermo Plastic Rubber (TPR) ranging from $5 to $15.<ref>{{cite web|title=Hasbro to Launch Nerf Dog Toys|url=http://www.giftsanddec.com/article/362814-hasbro-to-launch-nerf-dog-toys/|website=Gifts and Dec|access-date=25 April 2018}}</ref> | |||
⚫ | The Nerf Dog Tennis Ball Blaster mimics traditional Nerf blaster designs and shoots a ball up to 50 feet in the air. The toy uses special softer balls to reduce the risk of injury.<ref>{{cite web|title=10 must-have gifts for your pets this holiday season|url=https://sports.yahoo.com/news/10-must-gifts-pets-holiday-155220558.html|website=Yahoo News|access-date=2018-04-26|archive-url=https://web.archive.org/web/20180426213450/https://sports.yahoo.com/news/10-must-gifts-pets-holiday-155220558.html|archive-date=2018-04-26|url-status=live}}</ref> | ||
===Video games=== | ===Video games=== | ||
Nerf has also produced ] accessories for the ], ], ], ] and the ].<ref>{{cite web|url=http://gear.ign.com/articles/738/738970p1.html|title=Pelican NERF PS2 Controller|website=IGN|access-date=2011-01-23|archive-url=https://web.archive.org/web/20110713004814/http://gear.ign.com/articles/738/738970p1.html|archive-date=2011-07-13|url-status=live}}</ref> Visionary Media, Inc. released the first-person shooter '']'' (or ''NAB'', sometimes ''Arena Blast'') in 1999. ], in association with Hasbro, released the 2008 video game '']''<ref>{{cite web|url=http://gear.ign.com/articles/825/825043p1.html|title=IGN: Pelican Wiimote NERF Sleeve Exclusive Review|website=IGN|access-date=2009-11-07|archive-url=https://web.archive.org/web/20090704084032/http://gear.ign.com/articles/825/825043p1.html|archive-date=2009-07-04|url-status=live}}</ref> and its 2009 sequel '']''. Both games feature the ], which doubles as a functional dart blaster and a ] accessory.<ref>{{cite web|url=http://wii.ign.com/articles/104/1041646p1.html|title=Nerf N-Strike Elite Review|website=IGN|date=2009-11-03|access-date=2011-01-06|archive-url=https://web.archive.org/web/20120111072424/http://wii.ign.com/articles/104/1041646p1.html|archive-date=2012-01-11|url-status=dead}}</ref> In June 2019, ] released the Nerf Arcade game.<ref>{{Cite web|url=http://www.inparkmagazine.com/raw-thrills-hasbro-nerf-arcade/|title=Hasbro and Raw Thrills collaborate on NERF ARCADE|last=Kleiman|first=Joe|website=InPark Magazine|language=en-US|access-date=2019-10-20|archive-url=https://web.archive.org/web/20190516081207/http://www.inparkmagazine.com/raw-thrills-hasbro-nerf-arcade/|archive-date=2019-05-16|url-status=live}}</ref> | Nerf has also produced ] accessories for the ], ], ], ] and the ].<ref>{{cite web|url=http://gear.ign.com/articles/738/738970p1.html|title=Pelican NERF PS2 Controller|website=IGN| date=October 13, 2006 |access-date=2011-01-23|archive-url=https://web.archive.org/web/20110713004814/http://gear.ign.com/articles/738/738970p1.html|archive-date=2011-07-13|url-status=live}}</ref> Visionary Media, Inc. released the first-person shooter '']'' (or ''NAB'', sometimes ''Arena Blast'') in 1999. ], in association with Hasbro, released the 2008 video game '']''<ref>{{cite web|url=http://gear.ign.com/articles/825/825043p1.html|title=IGN: Pelican Wiimote NERF Sleeve Exclusive Review|website=IGN| date=October 4, 2007 |access-date=2009-11-07|archive-url=https://web.archive.org/web/20090704084032/http://gear.ign.com/articles/825/825043p1.html|archive-date=2009-07-04|url-status=live}}</ref> and its 2009 sequel '']''. Both games feature the ], which doubles as a functional dart blaster and a ] accessory.<ref>{{cite web|url=http://wii.ign.com/articles/104/1041646p1.html|title=Nerf N-Strike Elite Review|website=IGN|date=2009-11-03|access-date=2011-01-06|archive-url=https://web.archive.org/web/20120111072424/http://wii.ign.com/articles/104/1041646p1.html|archive-date=2012-01-11|url-status=dead}}</ref> In June 2019, ] released the Nerf Arcade game.<ref>{{Cite web|url=http://www.inparkmagazine.com/raw-thrills-hasbro-nerf-arcade/|title=Hasbro and Raw Thrills collaborate on NERF ARCADE|last=Kleiman|first=Joe|website=InPark Magazine|date=March 11, 2019 |language=en-US|access-date=2019-10-20|archive-url=https://web.archive.org/web/20190516081207/http://www.inparkmagazine.com/raw-thrills-hasbro-nerf-arcade/|archive-date=2019-05-16|url-status=live}}</ref> GameMill Entertainment published '']'', a first-person shooter game released on 19 November 2021 for ], ], ], ], ] and ].<ref>{{cite web |title= NERF Legends announced for PS5, Xbox Series, PS4, Xbox One, Switch, and PC |url=https://www.gematsu.com/2021/08/nerf-legends-announced-for-ps5-xbox-series-ps4-xbox-one-switch-and-pc|website=Gematsu |date=August 11, 2021}}</ref> In 2021, an online ] first-person shooter titled ''Nerf Strike'' was developed by The Gang Stockholm and released by Metaverse Team under license from Hasbro on the online platform '']''.<ref>{{cite web|last=Takahashi|first=Dean|title=Metaverse Team launches Nerf Strike FPS game for Roblox|url=https://venturebeat.com/2021/05/26/metaverse-team-launches-nerf-strike-fps-game-for-roblox/|publisher=]|date=May 26, 2021}}</ref> In August 2022, developers ] under licence from ]<ref>{{Cite web |title=Nerf Ultimate Championship |url=https://www.nerfvr.com/ |access-date=2022-12-02 |website=Nerf Ultimate Championship |language=en |archive-date=February 13, 2023 |archive-url=https://web.archive.org/web/20230213200825/https://www.nerfvr.com/ |url-status=dead }}</ref> released the ] multiplayer shooter titled ''NERF Ultimate Championships'' for the ] platform.<ref>{{Cite web |title=NERF Ultimate Championship on Oculus Quest |url=https://www.oculus.com/experiences/quest/6380416095333333/ |access-date=2022-12-02 |website=Oculus |language=en}}</ref>In February 2023 ] announced on a now deleted developer update on the ] listing that the studio was shutting down, meaning that support for ''NERF Ultimate Championships'' will soon end it will be delisted off the ].The game was shut down and subsequently delisted on August 31st 2023.<ref>{{Cite web |date=2023-02-17 |title=Nerf Ultimate Championship To Be De-Listed Next Month, Shutting Down In August |url=https://www.uploadvr.com/nerf-ultimate-championship-end-of-life/ |access-date=2024-05-29 |website=UploadVR |language=en}}</ref> April 2023, they collaborated with the game '']'' to add a Nerf-themed mini game to their game.<ref>{{cite Instagram|user=StumbleGuys|postid=Crd54nLL_48|title=Grab your blaster! 🔫 @nerf is officially here!!! 🔥 Check out our newest trailer and play our new Blaster Base level in the Nerf Arena NOW! 😎🎉 #StumbleGuys|date=April 26, 2023}}</ref> | ||
==Awards== | ==Awards== | ||
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==See also== | ==See also== | ||
* ] | * ], an activity for competing with Nerf brand toys | ||
* ], term referencing the Nerf brand of toys | * ], term referencing the Nerf brand of toys | ||
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==External links== | ==External links== | ||
{{commons cat}} | |||
* {{Official website}} | * {{Official website}} | ||
* {{YouTube|u=nerf|{{PAGENAMEBASE}}}} | * {{YouTube|u=nerf|{{PAGENAMEBASE}}}} | ||
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] | ] | ||
] | ] | ||
] |
Latest revision as of 23:57, 13 November 2024
American toy brand For other uses, see Nerf (disambiguation). "Tech Target" redirects here. For technology media company, see TechTarget.
This article needs to be updated. Please help update this article to reflect recent events or newly available information. (April 2021) |
Product type | Toy weapons |
---|---|
Owner | Hasbro |
Country | United States |
Introduced | 1969; 55 years ago (1969) |
Markets | Worldwide |
Previous owners | |
Tagline |
|
Website | shop |
Nerf is a toy brand formed by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, with other Nerf products including balls for sports such as American football, basketball, and baseball. Their best known toys are their dart guns (referred to by Hasbro as "blasters") that shoot ammunition made from "Nerf foam" (partially reticulated polyether type polyurethane foam). Their primary slogan, introduced in the 1990s, is "It's Nerf or Nothin'!". Annual revenues under the Nerf brand are approximately US$400 million.
History
Parker Brothers originally developed Nerf, beginning with a 4-inch (100 mm) polyurethane foam ball. In 1969, Reyn Guyer, a Minnesota-based games inventor, and Minnesota Vikings kicker Fred Cox came to the company with a football game that was safe for indoor play, and after studying it carefully, Parker Brothers decided to eliminate everything but the foam ball. The inventors' in-house name for the ball was the "falsie-ball," referencing the sculpted padding for bras used to create the appearance of larger breasts. Parker Brothers instead chose the name "Nerf," taken from Nerf bars, the protective tubing used to avoid minor collisions during off-roading.
In 1970, the Nerf ball was introduced as the "world's first official indoor ball." Marketing slogans promised that one can "Throw it indoors; you can't damage lamps or break windows. You can't hurt babies or old people." Some of the first TV commercials for the balls were joint promotions with General Foods' Kool-Aid drink mix, with Micky Dolenz, Davy Jones and Michael Nesmith of the Monkees playing with the balls on a living room soundstage (Kool-Aid sponsored the 1969–70 Saturday morning reruns of the Monkees' 1966–67 TV series). The ball filled a strong consumer need and by the year's end, more than four million Nerf balls had been sold. The 4-inch (100 mm) ball was followed by a large version called the "Super Nerf Ball". Shortly after, in 1972, a basketball game called "Nerfoop" and the Nerf football (developed by longtime NFL kicker Fred Cox) joined the family, with the latter quickly becoming Nerf's most popular ball.
The company continued to add to the Nerf line until they handed control to Kenner Products, a sister company. In 1987, Kenner was bought by the Tonka Corporation, which itself was purchased by Hasbro in 1991, which then became the owner of Nerf. Throughout the 1990s and early 2000s, the Nerf brand served under the subsidiaries OddzOn and Larami before Hasbro took full control of the brand.
Nerf released the first foam dart blaster in 1992. Over the years, Nerf has continued to expand the line, adding new looks to existing products, with later lines of Nerf products ranging from sport balls and foam dart blasters to video games and accessories.
In February 2013, Hasbro announced the release of its "Rebelle" line, a sub-line aimed at girls, with its first products released in fall of 2013.
In November 2013, POW! Books published The Ultimate Nerf Blaster Book. Written by Nathaniel Marunas, the book highlights the history of Nerf and provides details on every N-Strike, Dart Tag, and Vortex blaster produced at the time of the book's release.
In 2015, the Rival line of blasters was first released. The first products released were the Rival Apollo XV-700 and the Rival Zeus MXV-1200. These blasters fire a new type of ammunition, known as "High Impact Rounds", which are small foam balls that can reach a higher velocity than foam darts. The Rival line is targeted towards an older audience, with each product listing the age of 14+ on the box.
In 2021, the Hyper line of blasters was announced. Initial products included the Hyper Rush-40, Hyper Siege-50, and Hyper Mach-100. Hyper rounds are similar in design to Rival rounds, but are smaller and made of a thermoplastic elastomer material that is more rubber-like than the foam used in Rival rounds.
Products
Nerf Blasters
Main article: Nerf BlasterNerf's most popular product type are Nerf blasters, which are toy plastic guns that shoot foam darts. These darts have different-style tips, including Velcro-tipped in order to stick to Nerf vests (typically shipped with Dart Tag blasters), suction cup darts designed to stick to smooth surfaces, streamlined darts to fit into magazines (referred to as clips by Nerf), and darts able to whistle in flight. Darts may also have different colors, such as colors that reflect certain sub-lines, camouflage, and glow in the dark. Most Nerf blasters also have rails, known as tactical rails, which can accommodate different attachments, as well as special adapters such as barrel and stock adapters. The "N-strike" sub-line was launched in 2004, and is styled more like a real weapon than previous Nerf products. It was updated in 2012 as N-Strike Elite.
Rebelle
Released in 2013, the Rebelle line was a series of blasters predominantly aimed at the female demographic, with similar internal mechanics to the Nerf N-Strike elite line, sporting pink, purple and teal colors.
Zombie Strike
The Zombie Strike line was launched in 2013, and is geared for fans of Humans vs. Zombies games. All blasters have a distinct zombie apocalypse theme, with newer blasters featuring a DIY aesthetic.
Rival
Nerf Rival blasters (branded as RIVAL) fire small foam balls referred to by Nerf as "High Impact Rounds", but usually referred to as “Rival Balls” or "Rival Rounds" by the Nerf community. Nerf Rival blasters are targeted towards an older target market than Nerf's better-known dart blasters.
Nitro
In 2017, Hasbro released the Nerf Nitro line, which consists of blasters that fire foam cars into obstacles and stunt ramps.
Ultra
Released in September 2019, Nerf Ultra (branded as ULTRA) blasters fire a new, proprietary dart design that is marketed as "THE FARTHEST FLYING DART EVER. Darts can travel up to 120 feet." The new Ultra darts are constructed from a lightweight foam that is notably different from traditional darts in that they are made with closed-cell, rather than open-cell foam. This construction allows for fins to be molded into the rear of the darts. Size-wise, Ultra darts are between N-Strike Elite darts and Mega darts in diameter, but shorter than both in length. They cannot be fired from any previous Nerf line or off-brand compatible blasters, nor can any other lines' darts be fired from Ultra blasters. This design was created in response to the growing number of third-party darts, including exact knockoffs from China, available for N-Strike Elite blasters at a much lower cost than Nerf-brand darts.
N-Series
In 2024, Nerf Released the Nerf N-Series, which featured a new N-1 dart, similar to the Nerf Ultra darts. These new blasters were only compatible to said dart. Hasbro plans to phase out the Elite dart with the N-1.
Super Soaker
Main article: Super SoakerOriginally owned and marketed by Larami, Super Soaker is a popular line of water guns. Recently, Hasbro has released a line of Nerf-branded Super Soaker blasters.
Lazer Tag
Main article: Lazer TagLazer Tag, a popular laser tag toy line from the mid-1980s, is also currently part of the Nerf banner. The current generation of Lazer Tag blasters attach to iPhones or iPod Touch units for enhanced playability.
Nerf Dog
In June 2013, Hasbro and Grammercy Products unveiled Nerf Dog, a line of Nerf-inspired canine retrieving toys made of rubber, nylon, and plastic. Nerf Dog was launched at Walmart stores, and debuted at pet specialty stores in Fall 2013.
Based in Secaucus, N.J., Gramercy Products, Inc. is the manufacturer of Nerf Dog products.
The Nerf Dog Tennis Ball Blaster mimics traditional Nerf blaster designs and shoots a ball up to 50 feet in the air. The toy uses special softer balls to reduce the risk of injury.
Video games
Nerf has also produced video game accessories for the PlayStation 2, Nintendo DSi, DS Lite, 3DS and the Wii. Visionary Media, Inc. released the first-person shooter Nerf Arena Blast (or NAB, sometimes Arena Blast) in 1999. EA Games, in association with Hasbro, released the 2008 video game Nerf N-Strike and its 2009 sequel Nerf N-Strike Elite. Both games feature the Switch Shot EX-3, which doubles as a functional dart blaster and a Wii Remote accessory. In June 2019, Raw Thrills released the Nerf Arcade game. GameMill Entertainment published Nerf Legends, a first-person shooter game released on 19 November 2021 for Microsoft Windows, Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One and Xbox Series X/S. In 2021, an online multiplayer first-person shooter titled Nerf Strike was developed by The Gang Stockholm and released by Metaverse Team under license from Hasbro on the online platform Roblox. In August 2022, developers Secret Location under licence from Hasbro released the Virtual reality game multiplayer shooter titled NERF Ultimate Championships for the Meta Quest 2 platform.In February 2023 Secret Location announced on a now deleted developer update on the Meta Horizon Store listing that the studio was shutting down, meaning that support for NERF Ultimate Championships will soon end it will be delisted off the Meta Horizon Store.The game was shut down and subsequently delisted on August 31st 2023. April 2023, they collaborated with the game Stumble Guys to add a Nerf-themed mini game to their game.
Awards
In 2011, the Nerf N-Strike Stampede ECS was awarded "Boy Toy of the Year" and the Nerf Super Soaker Shot Blast won "Outdoor Toy of the Year" at the 11th Annual Toy of the Year Awards, which is held at the American International Toy Fair in New York City.
In 2014, the Nerf Zombie Strike Crossfire Bow won the award for "Best Action Toy" at the 2014 U.K. Toy Fair.
Legal issues
In June 2010, Hasbro sued Buzz Bee Toys and Lanard Toys for patent violation of its Nerf and Super Soaker brands. The lawsuit stated that Buzz Bee and Lanard infringed two U.S. patents for the Nerf N-Strike Disc Shot blaster, while Buzz Bee infringed on a Super Soaker patent. In November of that year, Hasbro won its patent case against Buzz Bee with the latter banned from producing certain water guns.
In April 2012, Hasbro contacted the Australia-based fan blog "Urban Taggers" for leaking information on unreleased Nerf products found on the Chinese marketplace website Taobao. Hasbro allegedly tricked one of the bloggers into disclosing his home address for their lawyers to mail him a cease and desist letter. The incident resulted in fans setting up a campaign on Facebook boycotting Hasbro.
See also
- Nerf war, an activity for competing with Nerf brand toys
- Nerf (video gaming), term referencing the Nerf brand of toys
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