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| {{Short description|Independent Policy Advisor, Author}} | |||
| '''Simon Anholt''' is usually given as the inventor or populariser of the concept of "]". (This is open to question as history tells us that nations have long understood the power of branding themselves, using symbols and icons to identify their presence and building a clear set of values that were pursued. So, for example, neolithic chalk hill symbols in the UK are thought to be markers of a tribes territory and were used to identify their presence. The Roman Empire was undoubtedly a brand - ad infinutum. Perhaps the inventor of Nation Branding in its modern form would be Singapore's Lee Kuan Yew. Not only did he define what Singapore was and agressively promoted it worldwide but he introduced a set of values and behaviours for Singapore's citizens and ensured they were adhered to - using advertising to help educate the population.) | |||
| {{BLP sources|date=March 2022}} | |||
| {{Infobox person | |||
| | name = Simon Anholt | |||
| | image = Simon Anholt.JPG | |||
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| | website = | |||
| | nationality = ] | |||
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| | occupation = Founder Good Country; the Global Vote; Independent Policy Advisor to Heads of State and CEOs; Speaker; Author & Researcher; Hon. Professor UEA. | |||
| }} | |||
| '''Simon Anholt''' is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries. | |||
| Anholt used the phrase in an article in the ''Journal of Brand Management'' entitled "Nation Brands of the 21st Century" (], Vol 5 No 6, July ]) which is considered the first on this topic. He then guest-edited a Special Issue on Nation Branding in the same journal (Vol 9 Nos 4-5, April ]), and launched a new quarterly journal, "Place Branding" in ], which he currently edits (originally published by Henry Stewart and now by Palgrave Macmillan). | |||
| He is the founder of the ]. | |||
| Anholt launched and currently edits the "Anholt Nation Brands Index," "Anholt State Brands Index" and "Anholt City Brands Index", three ] based on data provided by ], of ], which provide a ranking by brand value of a number of cities and countries, based on his Nation Branding Hexagon, a theoretical model which explains how places are branded and their brands managed. He is the ]'s advisor on Public ] and advises a number of other governments on their branding strategies, several of them ] in collaboration with the ]. | |||
| Anholt has been called the "founder",<ref>{{cite book|last=Dinnie|first=K|chapter=Japan’s Nation Branding:Recent Evolution and Potential Future Paths|title= Japan Aktuell Journal of Current Japanese Affairs|page=(3)pp.43}}</ref> "champion"<ref>{{cite book|last=Fullerton|first=J.A. (2011)|chapter=Australia tourism advertising: A test of the bleed-over effect among US travelers|title= Place Branding and Public Diplomacy|page=7(4)pp.245}}</ref> and "instigator"<ref>{{cite book|last=Boisen, M.|first=Van Gorp, B. (2011)|chapter=The selective nature of place branding and the layering of spatial identities|title= Journal of Place Management and Development|page=4(2)pp.140}}</ref> of the Nation Brands and Place Brands terms and field of study and practice. | |||
| Anholt has also served on the ] think-tank (2002–6). | |||
| He is the founder and publisher of the global annual research studies: Anholt-Ipsos ] and Anholt-Ipsos Roper City Brands Index, two major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries and 50 cities. | |||
| ⚫ | ==References== | ||
| ⚫ | Anholt |
||
| He is the author of the book ''Another One Bites The Grass'', and of ''Brand New Justice'' covering the role of companies in economic development, first published in 2003. His more recent books include the best seller ''Brand America'', (Cyan Books 2004 and 2009); ''Competitive Identity'' (Palgrave Macmillan 2007); ''Places'' (Palgrave Macmillan 2010); and ''The Good Country Equation'' (Berrett-Koehler 2020). | |||
| Anholt, Simon. ''Brand New Justice: the upside of global branding''. Butterworth Heinemann, Oxford, 2003. | |||
| ==Background== | |||
| Anholt, Simon. (Guest editor) of Special Issue on Nation Branding in ''Journal of Brand Management'', 9(4-5). | |||
| Anholt was born to British parents. The family was based in the Netherlands until Anholt was five, when they moved to Surrey in south-east England. He attended a boarding school and went on to study ] at Oxford University. | |||
| Anholt, Simon with Jeremy Hildreth, ''Brand America: The Mother of All Brands''. London: Cyan Books, 2004. | |||
| After graduation, Anholt worked for advertisers ] on international cultural issues, then launched a firm, World Writers, which offered to advertisers first-language cultural adaptation rather than simply translation.<ref>{{cite news| last = Adams| first = Tim| date = 30 Nov 2014| title = The Observer| url = https://www.theguardian.com/politics/2014/nov/30/simon-anholt-good-country-party-global-superpower-public-opinion| access-date = 14 Oct 2020}}</ref> | |||
| Gumbel, Peter: "Branding Nations", ''Time'', May 29 2005 mentioning Anholt's activity in developing countries | |||
| == Bibliography == | |||
| Rendon, Jim: "When Nations Need a Little Marketing." ''New York Times''. November 23, 2003. | |||
| * Anholt, Simon (2020-08-11). ''The Good Country Equation: How We Can Repair the World in One Generation.'' Berrett-Koehler. {{ISBN|978-1523089611}}. | |||
| * {{cite book| last =Anholt| first =Simon| title =Places: Identity, Image and Reputation| publisher =]| date =2010-01-23| isbn =978-0-230-23977-7}} | |||
| ⚫ | * {{cite book| last =Anholt| first =Simon| title =Competitive Identity: the new brand management for nations, cities and regions| publisher =]| date =2007-01-23| isbn =978-0-230-50028-0}} | ||
| * {{cite book| last =Anholt| first =Simon| title =Brand New Justice: the upside of global branding| url =https://archive.org/details/brandnewjusticeu0000anho| url-access =registration| publisher =]| year =2003| location =Oxford| edition =paperback| isbn =0-7506-5699-9}} | |||
| * {{cite book| last =Anholt| first =Simon| author2 = Hildreth, Jeremy| title =Brand America: The Mother of All Brands| publisher =Cyan Communications| date =2005-04-01| isbn =1-904879-02-0}} | |||
| * {{cite book| last =Anholt| first =Simon| title =Another One Bites the Grass: Making Sense of International Advertising| publisher =]|date=January 2000| location =]| isbn =0-471-35488-0}} | |||
| == See also == | |||
| Risen, Clay: ''Boston Globe'' article March 13, 2005 | |||
| * ] | |||
| Risen, Clay: "Branding Nations", ''New York Times'', Dec 11 2005. | |||
| ⚫ | == References == | ||
| Weiner, Eric: Feature and interview with Anholt on National Public Radio's "Day to Day", January 11, 2006 | |||
| {{reflist}} | |||
| ==External |
== External links == | ||
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| * {{TED speaker}} | |||
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| {{DEFAULTSORT:Anholt, Simon}} | |||
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Latest revision as of 12:43, 8 February 2024
Independent Policy Advisor, Author | This biography of a living person needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately from the article and its talk page, especially if potentially libelous. Find sources: "Simon Anholt" – news · newspapers · books · scholar · JSTOR (March 2022) (Learn how and when to remove this message) |
| Simon Anholt | |
|---|---|
 | |
| Nationality | British |
| Occupation(s) | Founder Good Country; the Global Vote; Independent Policy Advisor to Heads of State and CEOs; Speaker; Author & Researcher; Hon. Professor UEA. |
| Website | goodcountry.org www.globalvote.org www.simonanholt.com |
Simon Anholt is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries.
He is the founder of the Good Country Index.
Anholt has been called the "founder", "champion" and "instigator" of the Nation Brands and Place Brands terms and field of study and practice.
He is the founder and publisher of the global annual research studies: Anholt-Ipsos Nation Brands Index and Anholt-Ipsos Roper City Brands Index, two major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries and 50 cities.
He is the author of the book Another One Bites The Grass, and of Brand New Justice covering the role of companies in economic development, first published in 2003. His more recent books include the best seller Brand America, (Cyan Books 2004 and 2009); Competitive Identity (Palgrave Macmillan 2007); Places (Palgrave Macmillan 2010); and The Good Country Equation (Berrett-Koehler 2020).
Background
Anholt was born to British parents. The family was based in the Netherlands until Anholt was five, when they moved to Surrey in south-east England. He attended a boarding school and went on to study social anthropology at Oxford University.
After graduation, Anholt worked for advertisers McCann Erickson on international cultural issues, then launched a firm, World Writers, which offered to advertisers first-language cultural adaptation rather than simply translation.
Bibliography
- Anholt, Simon (2020-08-11). The Good Country Equation: How We Can Repair the World in One Generation. Berrett-Koehler. ISBN 978-1523089611.
- Anholt, Simon (2010-01-23). Places: Identity, Image and Reputation. Palgrave Macmillan. ISBN 978-0-230-23977-7.
- Anholt, Simon (2007-01-23). Competitive Identity: the new brand management for nations, cities and regions. Palgrave Macmillan. ISBN 978-0-230-50028-0.
- Anholt, Simon (2003). Brand New Justice: the upside of global branding (paperback ed.). Oxford: Butterworth-Heinemann. ISBN 0-7506-5699-9.
- Anholt, Simon; Hildreth, Jeremy (2005-04-01). Brand America: The Mother of All Brands. Cyan Communications. ISBN 1-904879-02-0.
- Anholt, Simon (January 2000). Another One Bites the Grass: Making Sense of International Advertising. New York: John Wiley & Sons. ISBN 0-471-35488-0.
See also
References
- Dinnie, K. "Japan's Nation Branding:Recent Evolution and Potential Future Paths". Japan Aktuell Journal of Current Japanese Affairs. p. (3)pp.43.
- Fullerton, J.A. (2011). "Australia tourism advertising: A test of the bleed-over effect among US travelers". Place Branding and Public Diplomacy. p. 7(4)pp.245.
{{cite book}}: CS1 maint: numeric names: authors list (link) - Boisen, M., Van Gorp, B. (2011). "The selective nature of place branding and the layering of spatial identities". Journal of Place Management and Development. p. 4(2)pp.140.
{{cite book}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link) - Adams, Tim (30 Nov 2014). "The Observer". Retrieved 14 Oct 2020.
External links
- Simon Anholt's views on Brazil's distinctive image and gentle caution to its role as the 2016 Summer Olympics host - Brazil TV interview
- "International public opinion: the sole remaining superpower". Launch of Anholt's Climate Change Communication Forum at COP16, Mexico
- Interview with Simon Anholt on Malaysian radio
- www.simonanholt.com
- Simon Anholt at TED
