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| {{Cleanup bare URLs|date=August 2022}} | |||
| {{Advert|date=May 2020}} | {{Advert|date=May 2020}} | ||
| {{Infobox company | {{Infobox company | ||
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| | key_people = ], Founder and CEO | | key_people = ], Founder and CEO | ||
| Marcus Hoggarth, President and CCO | Marcus Hoggarth, President and CCO | ||
| | services = ]<br />]<br />Digital and Physical Product design<br />]<br />]<br />]<br/>]<br />Technology services<br />Business Transformation and Consulting<br />] | | services = ]<br />]<br />Digital and Physical Product design<br />]<br />]<br />]<br />]<br />Technology services<br />Business Transformation and Consulting<br />] | ||
| | num_employees = 200 | | num_employees = 200 | ||
| | foundation = {{start date|1997|09}} in ] | | foundation = {{start date|1997|09}} in ] | ||
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| }} | }} | ||
| '''Native Design''' is a ] design and innovation company, based in ] and ].<ref>{{cite web|last1=Dowdy|first1=Clare|title=Brand Britain|url=https://monocle.com/magazine/issues/49/brand-britain/|website=Monocle|access-date=20 June 2017}} {{subscription required}}</ref> | |||
| '''Native Design''' is a British design and innovation company <ref>{{cite web|last1=Dowdy|first1=Clare|title=Brand Britain|url=https://monocle.com/magazine/issues/49/brand-britain/|website=Monocle|access-date=20 June 2017}} {{subscription required}}</ref> whose work has been used by companies and institutions such as ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], Santander, and ].<ref>{{cite web|last1=Baker|first1=Hannah|title=Native Design's Morten Warren|url=http://www.director.co.uk/morten-warren-native-design-headspace-21-april-2015/|website=Director|access-date=25 July 2017}}</ref><ref>{{cite web|last1=Oakes|first1=Omar|title=AKQA co-founder James Hilton resurfaces at design studio Native|url=http://www.campaignlive.co.uk/article/akqa-co-founder-james-hilton-resurfaces-design-studio-native/1418172|website=Campaign|access-date=25 July 2017}}</ref><ref>{{cite web|last1=Oster|first1=Erik|title=AKQA Co-Founder James Hilton Joins Design Studio Native as Co-CCO|url=http://www.adweek.com/agencyspy/akqa-co-founder-james-hilton-joins-design-studio-native-as-co-cco/122159|website=Adweek|access-date=25 July 2017}}</ref><ref>{{cite web|last1=Dawood|first1=Sarah|title=AKQA co-founder James Hilton moves to Native|url=https://www.designweek.co.uk/issues/5-11-december-2016/akqa-co-founder-james-hilton-moves-native/|website=Design Week|access-date=25 July 2017}}</ref> | |||
| The company works in the areas of automotive,consumer electronics, telecommunications and healthcare. The company is based in London and San Francisco and consists of more than 200 employees. | |||
| == History and work == | == History and work == | ||
| Native Design was founded in 1997 by former Manager of Design at ], ]. Morten designed the "Emphasis Speakers" on the cover of Art of Noise's |
Native Design was founded in 1997 by former Manager of Design at ], ]. Morten designed the "Emphasis Speakers" on the cover of Art of Noise's '']'' album. | ||
| After the success of their early work, the company developed a long-standing relationship |
After the success of their early work, the company developed a long-standing relationship<ref>{{cite book|last1=Nobuyuki|first1=Fu|title=Speaker Book 2017|date=2017|publisher=ONGAKU SHUPPAN-SHA|pages=14}}</ref> and collaboration with Bowers & Wilkins, designing earphones<ref>{{cite news|last1=Dowdy|first1=Clare|title=Design space: A more ergonomic earphone|url=https://www.ft.com/content/41f2efc6-c8fb-11e0-aed8-00144feabdc0|website=Financial Times|date=17 August 2011|access-date=20 June 2017}}{{subscription required}}</ref> the Zeppelin iPod dock and loudspeaker<ref>{{cite web|last1=Ozler|first1=Levent|title=A Zeppelin in the Livingroom|url=https://www.dexigner.com/news/15623|website=Dexigner|access-date=20 June 2017}}</ref> and the PM1 loudspeaker.<ref>{{cite web|title=Bowers & Wilkins PM1 - exclusive interview with designer Morten Warren|url=http://blog.bowers-wilkins.com/news/new-products/bowers-wilkins-pm1-exclusive-interview-with-designer-morten-warren/|website=Bowers & Wilkins Blog|access-date=20 June 2017}}</ref> | ||
| ⚫ | Working with the HP Design Team in 2014, Native created the ], a touch screen computer with both vertical and horizontal screens.<ref>{{cite web|last1=Dawood|first1=Sarah|title=Hewlett Packard to launch dual-screen desktop computer|url=https://www.designweek.co.uk/hewlett-packard-to-launch-dual-screen-desktop-computer/|website=Design Week|date=10 February 2015|access-date=20 June 2017}}</ref> | ||
| ⚫ | Working with the HP Design Team in 2014, Native created the ], a touch screen computer with both vertical and horizontal screens |
||
| In 2015, HP's CEO ] called for a unification across HP's GBUs and thus kick-started concept visioning with Native.<ref>http://www.danielhuang.com/Laserjet-Refresh</ref> | In 2015, HP's CEO ] called for a unification across HP's GBUs and thus kick-started concept visioning with Native.<ref>http://www.danielhuang.com/Laserjet-Refresh</ref> | ||
| Native was commissioned to create the new user experience and homepage for the BBC |
In 2015, Native was commissioned to create the new user experience (UX) and homepage for the BBC.<ref>{{cite web|last1=Baker|first1=Hannah|title=Morten Warren, Native Design|url=http://www.director.co.uk/morten-warren-native-design-headspace-21-april-2015/|website=Director|access-date=20 June 2017|archive-date=11 July 2017|archive-url=https://web.archive.org/web/20170711160907/http://www.director.co.uk/morten-warren-native-design-headspace-21-april-2015/|url-status=dead}}</ref> | ||
| Coloplast employed Native to create the "Design DNA" in 2016, which won a Gold Lion at the Cannes Lions Festival of Creativity.<ref>{{cite web|last1=Oakes|first1=Omar|title=Google's wearable clothes idea wins Cannes Grand Prix for Product Design|url=http://www.campaignlive.com/article/googles-wearable-clothes-idea-wins-cannes-grand-prix-product-design/1399817|website=Campaign|access-date=20 June 2017}}</ref><ref>{{cite web|title=Cannes Lions 2016 - Product Design Gold Lion for COLOPLAST DESIGN DNA|url=https://www.youtube.com/watch?v=MFjItWPmSaY|website=Youtube|access-date=20 June 2017}}</ref><ref>{{cite web|last1=Gwynn|first1=Simon|title=UK companies lead nominations in Product Design Lions|url=http://www.campaignlive.co.uk/article/uk-companies-lead-nominations-product-design-lions/1399262|website=Campaign|access-date=20 June 2017}} {{subscription required}}</ref> Subsequently, Forbes named the company as one of the "Top 25 Most Innovative Companies of 2016".<ref>{{cite web|title=Top 25 Most Innovative Companies 2016|url=https://www.forbes.com/pictures/elem45igi/no-22-coloplast/#49bc59326dbe|website=Forbes|access-date=20 June 2017}}</ref> | Coloplast employed Native to create the "Design DNA" in 2016, which won a Gold Lion at the Cannes Lions Festival of Creativity.<ref>{{cite web|last1=Oakes|first1=Omar|title=Google's wearable clothes idea wins Cannes Grand Prix for Product Design|url=http://www.campaignlive.com/article/googles-wearable-clothes-idea-wins-cannes-grand-prix-product-design/1399817|website=Campaign|access-date=20 June 2017}}</ref><ref>{{cite web|title=Cannes Lions 2016 - Product Design Gold Lion for COLOPLAST DESIGN DNA|url=https://www.youtube.com/watch?v=MFjItWPmSaY|website=Youtube|access-date=20 June 2017}}</ref><ref>{{cite web|last1=Gwynn|first1=Simon|title=UK companies lead nominations in Product Design Lions|url=http://www.campaignlive.co.uk/article/uk-companies-lead-nominations-product-design-lions/1399262|website=Campaign|access-date=20 June 2017}} {{subscription required}}</ref> Subsequently, Forbes named the company as one of the "Top 25 Most Innovative Companies of 2016".<ref>{{cite web|title=Top 25 Most Innovative Companies 2016|url=https://www.forbes.com/pictures/elem45igi/no-22-coloplast/#49bc59326dbe|website=Forbes|access-date=20 June 2017}}</ref> | ||
| Native was |
In 2018, Native was honored with the International Design Excellence Gold Award<ref name=":0">{{Cite web|url=http://www.idsa.org/awards/idea/digital-interaction/definitive-autonomous-car-experience|title=The Definitive Autonomous Car Experience|last=IDSA|date=24 September 2018}}</ref> for its work with the ] on the creation of their future car experience known as the ] Simulator (AVS). AVS is a demonstration platform.<ref>{{Cite news|url=http://www.nbc-2.com/story/39159419/native-design-honored-with-international-design-excellence-gold-award|title=Native Design Honored With International Design Excellence Gold Award|date=24 September 2018|work=NBC 2}}</ref> | ||
| == Awards and recognition == | == Awards and recognition == | ||
| The company was the first British design company to win both Gold and Best in Show at the IDSA International Design Excellence Awards (IDEA).<ref>{{cite web|title=Morten Warren, I/IDSA|url=http://www.idsa.org/members/morten-warren|website=IDSA|access-date=28 June 2017}}</ref> | The company was the first British design company to win both Gold and Best in Show at the IDSA International Design Excellence Awards (IDEA).<ref>{{cite web|title=Morten Warren, I/IDSA|url=http://www.idsa.org/members/morten-warren|website=IDSA|date=14 January 2011|access-date=28 June 2017}}</ref> | ||
| * Gold at the ] ] for the Definitive Autonomous Car Experience for ]<ref name=":0" /> | * Gold at the ] ] for the Definitive Autonomous Car Experience for ]<ref name=":0" /> | ||
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| Company type | Independent |
|---|---|
| Founded | September 1997 (1997-09) in London, England |
| Headquarters | London and San Francisco |
| Area served | Worldwide |
| Key people | Morten Villiers Warren, Founder and CEO Marcus Hoggarth, President and CCO |
| Services | Strategy User experience Digital and Physical Product design Interaction design Service design Industrial design Engineering Technology services Business Transformation and Consulting Product development |
| Number of employees | 200 |
Native Design is a British design and innovation company, based in London and San Francisco.
The company works in the areas of automotive,consumer electronics, telecommunications and healthcare. The company is based in London and San Francisco and consists of more than 200 employees.
History and work
Native Design was founded in 1997 by former Manager of Design at Bowers & Wilkins, Morten Villiers Warren. Morten designed the "Emphasis Speakers" on the cover of Art of Noise's Below the Waste album.
After the success of their early work, the company developed a long-standing relationship and collaboration with Bowers & Wilkins, designing earphones the Zeppelin iPod dock and loudspeaker and the PM1 loudspeaker.
Working with the HP Design Team in 2014, Native created the Sprout, a touch screen computer with both vertical and horizontal screens.
In 2015, HP's CEO Meg Whitman called for a unification across HP's GBUs and thus kick-started concept visioning with Native.
In 2015, Native was commissioned to create the new user experience (UX) and homepage for the BBC.
Coloplast employed Native to create the "Design DNA" in 2016, which won a Gold Lion at the Cannes Lions Festival of Creativity. Subsequently, Forbes named the company as one of the "Top 25 Most Innovative Companies of 2016".
In 2018, Native was honored with the International Design Excellence Gold Award for its work with the Ford Motor Company on the creation of their future car experience known as the Autonomous Vehicle Simulator (AVS). AVS is a demonstration platform.
Awards and recognition
The company was the first British design company to win both Gold and Best in Show at the IDSA International Design Excellence Awards (IDEA).
- Gold at the IDSA International Design Excellence Awards for the Definitive Autonomous Car Experience for Ford Motor Company
- Gold at the IDSA International Design Excellence Awards for the Zeppelin iPod dock and loudspeaker for Bowers & Wilkins.
- Gold and Best in Show at the IDSA International Design Excellence Awards for the Design DNA for healthcare company Coloplast.
- Gold at the Cannes Festival of Creativity for the Design DNA for Coloplast.
- 5 Red Dot Awards for the HP PHI Design Language Strategy.
References
- Dowdy, Clare. "Brand Britain". Monocle. Retrieved 20 June 2017. (subscription required)
- Nobuyuki, Fu (2017). Speaker Book 2017. ONGAKU SHUPPAN-SHA. p. 14.
- Dowdy, Clare (17 August 2011). "Design space: A more ergonomic earphone". Financial Times. Retrieved 20 June 2017.(subscription required)
- Ozler, Levent. "A Zeppelin in the Livingroom". Dexigner. Retrieved 20 June 2017.
- "Bowers & Wilkins PM1 - exclusive interview with designer Morten Warren". Bowers & Wilkins Blog. Retrieved 20 June 2017.
- Dawood, Sarah (10 February 2015). "Hewlett Packard to launch dual-screen desktop computer". Design Week. Retrieved 20 June 2017.
- http://www.danielhuang.com/Laserjet-Refresh
- Baker, Hannah. "Morten Warren, Native Design". Director. Archived from the original on 11 July 2017. Retrieved 20 June 2017.
- Oakes, Omar. "Google's wearable clothes idea wins Cannes Grand Prix for Product Design". Campaign. Retrieved 20 June 2017.
- "Cannes Lions 2016 - Product Design Gold Lion for COLOPLAST DESIGN DNA". Youtube. Retrieved 20 June 2017.
- Gwynn, Simon. "UK companies lead nominations in Product Design Lions". Campaign. Retrieved 20 June 2017. (subscription required)
- "Top 25 Most Innovative Companies 2016". Forbes. Retrieved 20 June 2017.
- ^ IDSA (24 September 2018). "The Definitive Autonomous Car Experience".
- "Native Design Honored With International Design Excellence Gold Award". NBC 2. 24 September 2018.
- "Morten Warren, I/IDSA". IDSA. 14 January 2011. Retrieved 28 June 2017.
- "Zeppelin iPod Speaker Dock". Industrial Designers Society of America - IDSA. 2010-05-23. Retrieved 2017-03-14.
- "BEST IN SHOW - Coloplast Design DNA". Industrial Designers Society of America - IDSA. 2015-07-06. Retrieved 2017-04-03.
- "Cannes Lions Winners :: Cannes Lions Archive". www.canneslionsarchive.com. Retrieved 2017-03-14.
- "online-exhibition | Red Dot Award: Product Design". red-dot.de. Retrieved 2017-03-31.