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{{Infobox_Company |
{{More citations needed|date=December 2015|Marketing
company_name = Hitwise Pty. Ltd. |
|talk = }}
company_type = Private |
{{Infobox company
|
| name = Hitwise
company_slogan = "Real-time competitive intelligence"|
| logo = Logo hitwise large.png
foundation = ] 1997|
| type =
location = {{flagicon|AUS}} ], ]|
| genre =
key_people = ], Chief Executive |
| foundation = 1997
num_employees = 210 (2006)|
| founder =
industry = ] |
| location_city =
homepage = |
| location_country =
| location = ]
| key_people =
| area_served =
| industry = ], ]
| products = AudienceView
| services =
| revenue =
| operating_income =
| net_income =
| num_employees = 250
| parent =
| divisions =
| subsid =
| owner = Connexity
| homepage = http://www.hitwise.com
| dissolved =
| footnotes =
}} }}
'''Hitwise''' is a division of ], that measures behavior across desktop, tablet and smartphone devices.


The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website ].
'''Hitwise''' is an internet monitor which collects data directly from ISP networks. Hitwise bands the aggregate usage information into commercial verticals (travel, finance, retail, etc). The Hitwise product is a commercial platform whereby customers pay Hitwise a premium to access data reports for their vertical. A common use of Hitwise is to measure ] on the internet.


In 2006 Hitwise was valued at £180m. <ref>{{cite web | title = Hitwise eyes up £180m sale | work = Hitwise value In 2006 Hitwise was valued at £180m<ref>{{cite news | title = Hitwise eyes up £180m sale | work = Hitwise value
| publisher = Telegraph| date = 2006 | url = http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/12/01/cnhit01.xml | accessdate =2006-12-11}}</ref> | publisher = Telegraph| year = 2006 | url = https://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/12/01/cnhit01.xml | archive-url = https://web.archive.org/web/20061214190309/http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/12/01/cnhit01.xml | url-status = dead | archive-date = 2006-12-14 | access-date =2006-12-11 | location=London | first=Ben | last=Harrington}}</ref> and was subsequently acquired by ] for $240m on 19 April 2007.<ref>{{cite web
|title=Experian Acquires Hitwise
|work=Hitwise Acquisition
|publisher=Hitwise
|year=2007
|url=http://www.hitwise.com/press-center/hitwiseHS2004/hitwise-acquisition.php
|access-date=2007-05-15
|archive-url=https://web.archive.org/web/20070422054841/http://www.hitwise.com/press-center/hitwiseHS2004/hitwise-acquisition.php
|archive-date=2007-04-22
|url-status=dead
}}</ref>


In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined deal worth $47 Million on 14 December 2015.
==History==
* 1997 – Hitwise was founded in Melbourne by Adrian Giles and Andrew Barlow. <ref>{{cite web | title = Company History | work = Hitwise History
| publisher = Hitwise| date = 2006 | url = http://www.hitwise.com/who-we-are/company-history.php | accessdate =2006-12-11}}</ref> Adrian Giles acted as Managing Director from 1997 to 2000. Adrian Giles is now Executive Director. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000. Andrew Barlow is currently a large shareholder.
* 2000 – The "competitive intelligence" service launches. This service allows subscription access to Hitwise’s reports.
* 2001 – Hitwise launches in New Zealand, Hong Kong, United Kingdom and Singapore.
* 2002 – Hitwise is ranked 5th in the ] in Australia
* 2003 – Hitwise launches in the United States
* 2004 – Hitwise is ranked 6th fasted in the ]
* 2006 – Hitwise purchases HitDynamics a bid management and web analytics platform.


==Products== == History ==
{{More citations needed section|date=September 2022}}
* Hitwise Rankings - Marketshare comparison in 160 niche categories.
* Hitwise Search Intelligence - Which keywords users are typing into search engines to find websites.
* Hitwise Clickstream - How web traffic flows around the internet
* Hitwise Lifestyle - The best performinig sites judged by traffic and demographic information
* Hitwise Conversions - How customers interact on key locations within a website
* Hitwise Demographics - A report on websites' key demographic information; age, gender, location, etc.


Hitwise was founded in 1997 in Melbourne by Adrian Giles and Andrew Barlow.<ref>{{cite web | title = Company History | work = Hitwise History
==Competitors==
| publisher = Hitwise| year = 2006 | url = http://www.hitwise.com/us/about-us | access-date =2009-10-27}}</ref> Adrian Giles acted as Managing Director from 1997 to 2000. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000.
* ]
It launched the "competitive intelligence" service in 2000; a service that allows subscription access to Hitwise's reports.
* ]
* ]


In 2001 Hitwise launched in New Zealand, Hong Kong, United Kingdom and Singapore.
==Awards==
In 2003 Hitwise launched in the United States.
* ] Australian Entrepreneur of the Year Awards Finalist - Adrian Giles (founder) <ref>{{cite web | title = Hitwise Factsheet | work = About Hitwise - Factsheet
In 2006 Hitwise purchased ], a ] and ] platform.
| publisher = Hitwise| date = 2006 | url = http://www.hitwise.com/who-we-are/corporate-fact-sheet.php | accessdate =2006-12-11}}</ref>
In 2009 Hitwise launched in Canada and Brazil.
* ] UK Revolution Awards - Winner Most Innovative UK Digital Business
In 2010 Hitwise launched in France and India.
* ] - ] - ]


==References== ===Acquisitions===
*Hitwise was acquired by ] in 2007.
<div class="references-small">
*Hitwise was acquired by Connexity in 2015.
<references />
*Hitwise closed in 2020.
</div>


==External links== == See also ==
Competitors in the internet market research space include ], ], ], ], ], and ].
*


== References ==
]
{{reflist|2}}

]
]
]
]

Latest revision as of 18:36, 1 September 2024

This Marketing needs additional citations for verification. Please help improve this article by adding citations to reliable sources in this Marketing. Unsourced material may be challenged and removed.
Find sources: "Hitwise" – news · newspapers · books · scholar · JSTOR (December 2015) (Learn how and when to remove this message)
Hitwise
IndustryMarketing, Digital Media
Founded1997
HeadquartersLos Angeles, California
ProductsAudienceView
OwnerConnexity
Number of employees250
Websitehttp://www.hitwise.com

Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices.

The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website market share.

In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19 April 2007.

In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined deal worth $47 Million on 14 December 2015.

History

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources in this section. Unsourced material may be challenged and removed. (September 2022) (Learn how and when to remove this message)

Hitwise was founded in 1997 in Melbourne by Adrian Giles and Andrew Barlow. Adrian Giles acted as Managing Director from 1997 to 2000. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000. It launched the "competitive intelligence" service in 2000; a service that allows subscription access to Hitwise's reports.

In 2001 Hitwise launched in New Zealand, Hong Kong, United Kingdom and Singapore. In 2003 Hitwise launched in the United States. In 2006 Hitwise purchased HitDynamics, a bid management and web analytics platform. In 2009 Hitwise launched in Canada and Brazil. In 2010 Hitwise launched in France and India.

Acquisitions

  • Hitwise was acquired by Experian in 2007.
  • Hitwise was acquired by Connexity in 2015.
  • Hitwise closed in 2020.

See also

Competitors in the internet market research space include Nielsen, Alexa, comScore, Netcraft, Quantcast, and SimilarWeb.

References

  1. Harrington, Ben (2006). "Hitwise eyes up £180m sale". Hitwise value. London: Telegraph. Archived from the original on 14 December 2006. Retrieved 11 December 2006.
  2. "Experian Acquires Hitwise". Hitwise Acquisition. Hitwise. 2007. Archived from the original on 22 April 2007. Retrieved 15 May 2007.
  3. "Company History". Hitwise History. Hitwise. 2006. Retrieved 27 October 2009.
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