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| {{short description|Fashion brand for women}} | |||
| '''Apple Bottoms''' is a ] for women designed by rapper/artist ]. | |||
| {{Use mdy dates|date=June 2018}} | |||
| {{Redirect|Apple Bottom Jeans|the song covers with this title|Low (Flo Rida song)}} | |||
| ] | |||
| '''AppleBottoms''' is a fashion brand for women launched in 2003 by rap artist ], Yomi Martin, Nick Loftis, and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.<ref name="Coyle 2016">{{cite web | last=Coyle | first=Anthony | title=What Happened to Nelly - News & Updates | website=The Gazette Review | date=October 1, 2016 | url=http://gazettereview.com/2016/11/happened-nelly-news-updates/ | access-date=January 3, 2018}}</ref> | |||
| The brand was launched with a model search televised on ].<ref name="Daniels 2008 p. 26">{{cite book | last=Daniels | first=C. | title=Ghetto Nation: Dispatches from America's Culture War | publisher=Broadway Books | year=2008 | isbn=978-0-7679-2240-1 | url=https://books.google.com/books?id=bR9OE-80RbsC&pg=PA26 | access-date=January 3, 2018 | page=26}}</ref> It quickly became popular in the hip hop community, and is referenced in various rap songs, including ]'s "]", ]'s "36-24-36", DaCav5's "Tetris", ]'s "]", and ]'s "]". In 2006, it was the sixth most searched for denim brand on Google.<ref>{{Cite news|url=http://stylophane.com/wwdmay06zoom.html |title=Denim's biggest hits |last=Hall |first=Cecily |date=May 25, 2006 |work=Women's Wear Daily |access-date=January 24, 2015 |url-status=dead |archiveurl=https://web.archive.org/web/20140717041256/http://stylophane.com/wwdmay06zoom.html |archivedate=July 17, 2014 }}</ref> | |||
| The name of the line is derived from a term for a woman with a large, rounded ]. | |||
| The brand's last ad campaign was in 2010, and featured Nelly.<ref>{{Cite news|url = http://racked.com/archives/2012/03/19/where-have-all-the-bedazzled-designer-jeans-gone.php|title = So, What Are 2006's Most Googled Denim Brands Up To Now?|last = Yanetta|first = Tiffany|date = March 19, 2012|work = Racked|access-date = January 24, 2015}}</ref> On March 7, 2020, Nelly hinted at a comeback by the brand via ].<ref>{{cite web|url=https://www.essence.com/fashion/nelly-hints-at-apple-bottom-return/|title=What The Apple Bottoms Reemergence Means For Black Women|accessdate=June 29, 2020|date=April 2, 2020|work=]|author=Vaughn, Mikeisha}}</ref> | |||
| Apple Bottoms Jeans | |||
| ==References== | |||
| In 2000, when Universal Records released Nelly's platinum debut album, Country Grammar, his clothing line for men, Vokal, had already been in production for two years. In 2002 Cornelius "Nelly" Haynes Jr., by then a successful rapper and diversified entrepreneur, founded Apple Bottoms Jeans. A sister company to Vokal, Apple Bottoms bases its designs off of Nelly's idea that the clothes should fit a woman, not the woman fit the clothes. Jeans in the Apple Bottoms collection are notorious for accentuating the female feature they're named after, the derriere, and signature details like apple-shaped back pockets. | |||
| {{Reflist}} | |||
| "Among his many entrepreneurial endeavors (Nelly co-owns the Charlotte Bobcats and his own entertainment and recording label Derrty Entertainment), Apple Bottoms has helped proliferate Nelly's hip hop empire. He uses his success as a business man to fund a non-profit organization called 4Sho4Kids and the Jes Us 4 Jackie Campaign, established to help his little sister's fight against lukemia and increase membership to the Bone Marrow Donor Registry. | |||
| The Apple Bottoms brand name, synonymous to the voluptuous behinds of target consumers, is meant to draw attention to the fact that not every woman has a supermodel figure. The jeans are flattering to women with curvy figures and not so curvy figures, the jeans are made for all shapes and sizes. The website has a wide variety of clothes, not just denim. | |||
| ==External links== | ==External links== | ||
| * |
* {{Official website|http://www.drjays.com/content/brand/apple-bottoms.html}} | ||
| ] | |||
| {{clothing-stub}} | |||
| ] | |||
| ] | |||
Latest revision as of 16:56, 13 December 2024
Fashion brand for women"Apple Bottom Jeans" redirects here. For the song covers with this title, see Low (Flo Rida song).
AppleBottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin, Nick Loftis, and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.
The brand was launched with a model search televised on VH1. It quickly became popular in the hip hop community, and is referenced in various rap songs, including Twista's "Overnight Celebrity", MC Jin's "36-24-36", DaCav5's "Tetris", Flo Rida's "Low", and Eminem's "Shake That". In 2006, it was the sixth most searched for denim brand on Google.
The brand's last ad campaign was in 2010, and featured Nelly. On March 7, 2020, Nelly hinted at a comeback by the brand via Instagram.
References
- Coyle, Anthony (October 1, 2016). "What Happened to Nelly - News & Updates". The Gazette Review. Retrieved January 3, 2018.
- Daniels, C. (2008). Ghetto Nation: Dispatches from America's Culture War. Broadway Books. p. 26. ISBN 978-0-7679-2240-1. Retrieved January 3, 2018.
- Hall, Cecily (May 25, 2006). "Denim's biggest hits". Women's Wear Daily. Archived from the original on July 17, 2014. Retrieved January 24, 2015.
- Yanetta, Tiffany (March 19, 2012). "So, What Are 2006's Most Googled Denim Brands Up To Now?". Racked. Retrieved January 24, 2015.
- Vaughn, Mikeisha (April 2, 2020). "What The Apple Bottoms Reemergence Means For Black Women". Essence. Retrieved June 29, 2020.