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{{short description|Ice cream brand}} {{short description|Ice cream brand}}
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{{about|the ice cream brand|the brand of model horses|Breyer Animal Creations|the singular for the plural|Breyer (disambiguation)}} {{about|the ice cream brand|the brand of model horses|Breyer Animal Creations|the singular for the plural|Breyer (disambiguation)}}
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'''Breyers''' is an ] and frozen dessert brand with headquarters in ].<ref name="unilever">{{cite web |title=Breyers |url=https://www.unileverusa.com/brands/ice-cream/breyers/ |publisher=Unilever |access-date=19 November 2024 |date=2024}}</ref> Since 1993, Breyers has been owned and managed by the British ], ].<ref name=unilever/><ref name="breyers-about">{{cite web|title=About Breyers History|url=https://www.breyers.com/us/en/about.html|publisher=Breyers|date=2024|access-date=19 November 2024}}</ref> Founded in 1866, Breyers is the oldest manufacturer of ice cream in the United States.<ref name="History">{{cite web|url=http://www.fundinguniverse.com/company-histories/Good-HumorBreyers-Ice-Cream-Company-Company-History.html |title=History of Good Humor-Breyers Ice Cream Company|website=Fundinguniverse.com|publisher=Unilever|date=1996 |access-date=September 10, 2018}}</ref>
Breyers is an American ] brand created in 1866 by William Breyer in ], ]. By the 1920s, the brand was producing more than one million gallons annually. It was sold to the ] in 1926 and again in 1993 to ], which merged it with ] to form the ] division.

Breyers makes products described as ice cream or as ''frozen dairy desserts''.<ref name="riddle">{{Cite web |last=Riddle |first=Holly |date=2 February 2023 |title=The Untold Truth Of Breyers |url=https://www.mashed.com/339136/the-untold-truth-of-breyers/ |access-date=2024-11-13 |publisher=Mashed |language=en-US}}</ref> Its products range from traditional dairy desserts to those for specialty diet concerns, such as sugar-free, ], ], and ].<ref name=riddle/>

Breyers is one of the ten best-selling ice cream brands globally,<ref name="ziady1">{{cite news |last=Ziady |first=Hanna|title= Ben & Jerry's and Magnum will form the core of an $8 billion ice cream company|url=https://www.cnn.com/2024/03/19/food/unilever-ice-cream-spinoff-ben-jerrys/index.html |access-date=18 November 2024 |work=CNN |date=19 March 2024}}</ref> and was fourth among American brands with sales of $498 million in 2022.<ref name="berk">{{cite web |last=Berk |first=Brian |title=2022 State of the Industry: Ice cream category sees bright future ahead |url=https://www.dairyfoods.com/articles/95998-2022-state-of-the-industry-ice-cream-category-sees-bright-future-ahead |publisher=Dairy Foods |access-date=19 November 2024 |date=22 November 2022}}</ref>


==History== ==History==
] ]
The Breyers brand was created in 1866 by William Breyer, who made ice cream in his kitchen and sold it from a horse-drawn wagon in Philadelphia.<ref name="Ettinger">{{cite book |last1=Ettinger |first1=Amy |title=Sweet spot: An ice cream binge across America |date=2017 |publisher=Dutton |location=New York, New York |url=https://books.google.com/books?id=jBBGDQAAQBAJ&pg=PA15 |access-date=August 22, 2024 |isbn=9781101984192 |page=15}}</ref> By the time of his death in 1882, he had opened six shops in Philadelphia while still manufacturing the ice cream in his home.<ref name="Funderburg">{{cite book |last1=Funderburg |first1=Anne Cooper |title=Chocolate, strawberry, and vanilla: A history of American ice cream |date=1995 |publisher=Bowling Green State University Popular Press |location=Bowling Green, OH |isbn=0879726911 |page=56 |url=https://books.google.com/books?id=rLVa2zMvCiUC&q=Breyers |access-date=July 25, 2024}}</ref> In 1866, William A. Breyer began to produce and sell ice cream in ], ].<ref name=History/><ref name="Ettinger2017">{{cite book|author=Amy Ettinger|title=Sweet Spot: An Ice Cream Binge Across America|url=https://books.google.com/books?id=jBBGDQAAQBAJ&pg=PA15|date=27 June 2017|publisher=Penguin Publishing Group|isbn=978-1-101-98420-8|page=15}}</ref> The ice cream was hand-cranked and made from cream, sugar, fruit, and nuts.<ref name=History/><ref name="riddle"/> He first sold it to his neighbors from his home, and later via horse and wagon on the streets of Philadelphia as demand for the product grew.<ref name="riddle"/> By 1882, Breyer had five ice cream shops and a delivery service for the product.<ref name=riddle/> He opened a wholesale manufacturing plant in 1896.<ref name="riddle"/> Breyer's Ice Cream Company was incorporated in 1908.<ref name=History/><ref>{{cite news |title=Breyers Ice Cream sign salesman's catalog, 1948 |url=https://archives.lib.duke.edu/catalog/breyerscatalog |access-date=26 November 2024 |publisher=Duke University Library}}</ref> By 1918, Breyers produced one million ]s of ice cream annually.<ref name=breyers-about/>


Breyers Ice Cream Company was sold to the ]/] in 1926.<ref name="ivey">{{Cite news|url=https://apnews.com/91f158124296f2a3cbc1a5b80e61e49b|title=Ice Cream Factory Closing After 128 Years; 240 Jobs Melting Away|last=Ivey|first=Dave|work=The Associated Press|access-date=2019-08-08}}</ref> In 1930, National Dairy purchased the company that later become known as ] by 1975.<ref name=History/><ref name="riddle">{{Cite web |last=Riddle |first=Holly |date=2 February 2023 |title=The Untold Truth Of Breyers |url=https://www.mashed.com/339136/the-untold-truth-of-breyers/ |access-date=2024-11-13 |publisher=Mashed |language=en-US}}</ref>
In 1896, Breyer's sons Fred and Henry opened the first manufacturing facility for Breyers ice cream, ] the company, and began using the briar leaf in the company logo.<ref name="Goff">{{cite book |last1=Goff |first1=H. Douglas |last2=Hartel |first2=Richard W. |title=Ice Cream |date=2013 |publisher=Springer Science & Business Media |isbn=978-1-4614-6096-1 |page=12 |url=https://books.google.com/books?id=AWJDAAAAQBAJ&q=breyers |access-date=July 25, 2024 |language=en}}</ref><ref name="Mashed3">{{cite news |title=The Untold Truth Of Breyers |last1=Riddle |first1=Holly |url=https://www.mashed.com/339136/the-untold-truth-of-breyers/ |work=Mashed |date=February 2, 2023 |accessdate=July 24, 2024}}</ref> The company opened its second facility in 1904 and became the first to use ]-cooled freezers the following year. By 1914, Breyers Ice Cream Company was selling one million gallons of ice cream annually. The company opened additional plants in ], New York, and ] in the 1920s, and became a subsidiary of the ] (NDPC) in 1926.<ref name="AP1">{{cite news |title=Ice cream factory closing after 128 years; 240 jobs melting away |last1=Ivey |first1=Dave |url=https://apnews.com/article/91f158124296f2a3cbc1a5b80e61e49b |work=Associated Press |date=September 5, 1995 |accessdate=July 15, 2024}}</ref> NDPC sold the brand to Kraft in 1952.<ref name="AP1"/> In 1969, Breyers became part of Kraftco {{ndash}} the precursor company to ] {{ndash}} with sales first in the southeastern United States, later extending west of the ] in 1984.<ref name="Goff"/>


Kraft sold its ice cream brands to Unilever in 1993, while retaining the rights to the name for yogurt products.<ref name="History"/><ref name="Goff">{{cite book |last1=Goff |first1=H. Douglas |last2=Hartel |first2=Richard W. |title=Ice Cream |date=2013 |publisher=Springer Science & Business Media |isbn=978-1-4614-6096-1 |page=12 |url=https://books.google.com/books?id=AWJDAAAAQBAJ&q=breyers |access-date=July 25, 2024 |language=en}}</ref><ref name="NYT3">{{cite news |title=Unilever to Gain Breyers In Kraft Ice Cream Deal |last=Janofsky |first=Michael |url=https://www.nytimes.com/1993/09/09/business/company-news-unilever-to-gain-breyers-in-kraft-ice-cream-deal.html |work=The New York Times |date=September 9, 1993 |accessdate=July 12, 2024}}</ref>
By 1986, Breyers was the best-selling ice cream brand in the United States. Its expansion into California was met with consumer confusion due to the similarity in name with ], the most popular ice cream brand on the ]; Breyers' advertisements stressed that its name started with the letter "B" and noted differences in ingredients between the two products, including that Dreyer's used ] and ]s while Breyers did not.<ref name="LAT1">{{cite news |title=East vs. West in Ice Cream Fight: Breyers' Attempt to Scoop Dreyer's Breeds Confusion |last1=Gellene |first1=Denise |url=https://www.latimes.com/archives/la-xpm-1986-06-19-fi-11910-story.html |work=Los Angeles Times |date=June 19, 1986 |accessdate=July 15, 2024}}</ref> Breyers' carton branding had drawn many imitators, leading to a redesign in the 1980s to make its cartons black with images of the product.<ref name="GM1">{{cite news |title=Firms put priority on packaging as product competition heats up |last1= |first1= |url=https://link.gale.com/apps/doc/A165283864/ITOF?u=wikipedia&sid=bookmark-ITOF&xid=406b3647 |work=The Globe and Mail |agency=Associated Press |date=January 16, 1987 |accessdate=July 24, 2022}}</ref>


] purchased Breyers ice cream in 1993 and merged it with Gold Bond and ] ice cream to create the ] division. Kraft retained the rights to produce Breyers-branded yogurt.<ref name="Goff"/><ref name="NYT3">{{cite news |title=Unilever to Gain Breyers In Kraft Ice Cream Deal |last1=Janofsky |first1=Michael |url=https://www.nytimes.com/1993/09/09/business/company-news-unilever-to-gain-breyers-in-kraft-ice-cream-deal.html |work=The New York Times |date=September 9, 1993 |accessdate=July 12, 2024}}</ref> Unilever closed its last Breyers plant in Philadelphia in 1995.<ref name="AP1"/> Good Humor-Breyers moved its headquarters from ], to ] and ], in 2007.<ref name="MBJ1">{{cite news |title=Unilever to close Green Bay office |last1= |first1= |url=https://www.bizjournals.com/milwaukee/stories/2007/10/08/daily32.html |work=Milwaukee Business Journal |date=October 11, 2007 |accessdate=July 15, 2024}}</ref> In 1993, Unilever merged Breyers ice cream with Gold Bond and ] ice cream to create the ] division.<ref name=History/><ref name=breyers-about/> Unilever closed its last Breyers plant in Philadelphia in 1995.<ref name=ivey/> The Good Humor-Breyers headquarters were moved from ] and ] to ] and ] in 2007.<ref name="csp">{{cite news |title=One Unilever|url=https://www.cspdailynews.com/snacks-candy/one-unilever |work=CSP Daily News |date=16 October 2007 |accessdate=2 December 2024}}</ref>


Part of the Unilever ice cream group,<ref name="unilever-group">{{cite web |title=Our Compass Organisation: introducing Unilever's five new Business Groups |url=https://www.unilever.com/news/news-search/2022/our-compass-organisation-introducing-unilevers-five-new-business-groups/ |publisher=Unilever |access-date=2 December 2024 |date=7 October 2022}}</ref> Breyers is among the world's top-10 most valued ice cream brands.<ref name=ziady1/><ref name="ziady2">{{cite news |last=Ziady |first=Hanna |title=This company conquered the ice cream market. Home delivery is the final frontier |url=https://edition.cnn.com/2020/11/14/business/unilever-ice-cream/index.html |access-date=2 December 2024 |work=CNN |date=10 November 2020}}</ref> With $498 million in 2022 sales, Breyers was fourth among American brands.<ref name=berk/>
''Breyers Yogurt'' was manufactured under license from Unilever at an upstate New York facility until the licensing agreement was terminated and the Breyers Yogurt line was discontinued in April 2011.<ref name="North Lawrence" /> Catterton continued to produce ] yogurt but without the Breyers co-branding until it sold the company in August 2013 to ].<ref>{{cite news|url=http://finance.danone.com/phoenix.zhtml?c=95168&p=irol-newsArticle&ID=1846408|title=Danone acquires YoCrunch, a mix-in toppings specialist, to support continued yogurt growth in the USA|website=Finance.danone.com|date=August 2013|access-date=2015-03-24|archive-url=https://archive.today/20150412015246/http://finance.danone.com/phoenix.zhtml?c=95168&p=irol-newsArticle&ID=1846408|archive-date=2015-04-12|url-status=dead}}</ref><ref>{{cite news|url=https://www.bloomberg.com/news/articles/2013-08-09/danone-buys-yocrunch-yogurt-topping-maker-to-grow-in-u-s-|title=Danone Buys YoCrunch Yogurt-Topping Maker to Grow in U.S.|website=Bloomberg.com|date=August 2013}}</ref>

==Products==
Breyers manufactures its frozen desserts to be either "original ice cream" or "frozen dairy dessert".<ref name=riddle/><ref name="products">{{cite web |date=2024 |title=Breyers - All Flavors |url=https://www.breyers.com/us/en/products.html |access-date=19 November 2024 |publisher=Breyers}}</ref><ref name="demas">{{Cite web |last=Demas |first=Alex |date=21 May 2024 |title=Claims That Breyers Doesn't Sell 'Real' Ice Cream Are False |url=https://thedispatch.com/article/claims-that-breyers-doesnt-sell-real-ice-cream-are-false/ |access-date=2024-11-10 |publisher=The Dispatch |language=en-US}}</ref> Some 60% of Breyers products are ice cream and 40% are frozen dairy desserts.<ref name="riddle" />

Breyers also manufactures products for consumers with specialty diets, such as sugar-free, gluten-free, dairy-free, vegan, ], ], and "CarbSmart" for people preferring low-] desserts.<ref name=riddle/>

Breyers groups its products in three flavor categories that include ''Classics'' (made with milk and cream with natural colors and flavors), ''Better For You'' desserts (manufactured to be low in calories with lower carbohydrate content and no sugar added for flavor), and ''Cookies & Candies'' (which contain pieces of cookies or branded candies).<ref name="products"/>

===Ice cream===
Founded in 1866, Breyers is the oldest manufacturer of ice cream in the United States.<ref name=History/><ref name="delish">{{cite web |last=Braun Davison|first=Candace |title=11 Things You Should Know Before Buying Breyers Ice Cream |url=https://www.delish.com/food-news/g3540/things-you-should-know-before-buying-breyers-ice-cream/ |publisher=Delish |access-date=13 November 2024 |date=9 August 2016}}</ref>

Breyers ice cream products are made from milk, cream, sugar, ], and flavors derived from natural sources, such as ].<ref name=riddle/><ref name=products/><ref name=demas/>

===Frozen dairy dessert===
Unilever claims that Breyers ''frozen dairy dessert'' products are made to be different from standard ice cream, stating they have smoother texture, less fat, and lower calories.<ref name=riddle/><ref name=demas/>

Breyers ''frozen dairy desserts'' are manufactured with ], ] (or ] syrup), sugar or a ], ], ], and various other ingredients that may include ], ], ], ], and ] ]s.<ref name=riddle/><ref name="fdc-bb">{{cite web |title=Birthday Blast, Breyers Frozen Dairy Dessert per 100 g|url=https://fdc.nal.usda.gov/food-details/2030771/nutrients |publisher=FoodData Central, US Department of Agriculture |access-date=13 November 2024 |date=28 October 2021}}</ref>

===Consumer concerns and feedback===
In 2013, Breyers introduced frozen desserts made with ]s (section above) that were intended to create smooth, low-calorie products.<ref name=riddle/><ref name=demas/> However, the new desserts evoked complaints by some consumers who were accustomed to the traditional "all-natural" Breyers ice cream.<ref name=riddle/><ref name=demas/><ref name="barry">{{cite news |last=Barry |first=Dan |title=Ice Cream's Identity Crisis |url=https://www.nytimes.com/2013/04/17/dining/remembering-when-breyers-ice-cream-was-you-know-ice-cream.html |access-date=18 November 2024 |work=The New York Times |date=15 April 2013}}</ref> A 2013 book indicated that some flavors of Breyer's ice cream contained ] as an additive to make ice cream easier to scoop.<ref>{{Cite book |last=Zinczenko |first=David |url=https://books.google.com/books?id=2aWaAAAAQBAJ&pg=PA175 |title=Eat It to Beat It!: Banish Belly Fat-and Take Back Your Health-While Eating the Brand-Name Foods You Love! |date=2013-12-31 |publisher=Random House Publishing Group |isbn=978-0-345-54794-1 |page=175 |language=en}}</ref>{{better source|date=December 2024}} As of 2024, the ingredients list of individual Breyers products indicates that propylene glycol is no longer used as an additive.<ref name=products/>

===Discontinued yogurt===
The yogurt was manufactured under license from Unilever at an upstate New York facility until the licensing agreement was terminated and the Breyers Yogurt line was discontinued in April 2011.<ref name="North Lawrence"> {{Webarchive|url=https://web.archive.org/web/20110127102328/http://www.watertowndailytimes.com/article/20110118/NEWS05/301189949 |date=2011-01-27 }}, ''Watertown Daily Times'', January 18, 2011</ref> Catterton continued to produce ] yogurt but without the Breyers co-branding until it sold the company in August 2013 to ].<ref>{{cite news|url=http://finance.danone.com/phoenix.zhtml?c=95168&p=irol-newsArticle&ID=1846408|title=Danone acquires YoCrunch, a mix-in toppings specialist, to support continued yogurt growth in the USA|website=Finance.danone.com|date=August 2013|access-date=2015-03-24|archive-url=https://archive.today/20150412015246/http://finance.danone.com/phoenix.zhtml?c=95168&p=irol-newsArticle&ID=1846408|archive-date=2015-04-12|url-status=dead}}</ref><ref>{{cite news|url=https://www.bloomberg.com/news/articles/2013-08-09/danone-buys-yocrunch-yogurt-topping-maker-to-grow-in-u-s-|title=Danone Buys YoCrunch Yogurt-Topping Maker to Grow in U.S.|website=Bloomberg.com|date=August 2013}}</ref>

==Confusion with Dreyer's==
In the ] and ], Breyers ice cream is sometimes confused with ] ice cream.<ref name=History/><ref name="lat">{{cite news |last=Gellene |first=Denise |title=East vs. West in Ice Cream Fight: Breyers' Attempt to Scoop Dreyer's Breeds Confusion |url=https://www.latimes.com/archives/la-xpm-1986-06-19-fi-11910-story.html |access-date=25 June 2021 |work=Los Angeles Times |date=June 19, 1986}}</ref> Henry Breyer founded ''Breyers'' in 1908, while William Dreyer and Joseph Edy co-founded Edy's Grand Ice Cream in 1928 in ].<ref name=breyers-about/><ref name=History/>

The root of the confusion dates to 1953 when "Edy's Grand Ice Cream" was changed to "] Grand Ice Cream".<ref name=History/> Seeking to eliminate the confusion this created, Dreyer's changed its brand name in the home market of Breyers from "Dreyer's Grand" back to "Edy's Grand" in 1981.<ref name=IceCream/> Around that same time, Breyers had begun an expansion toward the West Coast — the home market of Dreyer's — and by the mid-1980s, was distributing ice cream throughout the western United States and Texas.<ref name="IceCream"/> Unlike Dreyer's, Breyers kept its brand name nationally, and as a result, both Breyers and Dreyer's can be found on store shelves in the western United States and Texas.<ref name=IceCream>{{cite web|url=https://www.icecream.com/us/en/brands/dreyers/our-story |title=Dreyer's: Our Story |website=IceCream.com|date=2023 |access-date=September 10, 2018}}</ref>


==See also== ==See also==
Line 36: Line 71:


==References== ==References==
{{Reflist| {{Reflist}}
refs=
<!-- <ref name="Green Bay">{{cite web|url=http://www.bizjournals.com/milwaukee/stories/2007/10/08/daily32.html|title=Unilever to close Green Bay office|website=Bizjournals.com\accessdate=22 October 2018}}</ref> -->
<ref name="North Lawrence"> {{Webarchive|url=https://web.archive.org/web/20110127102328/http://www.watertowndailytimes.com/article/20110118/NEWS05/301189949 |date=2011-01-27 }}, ''Watertown Daily Times'', January 18, 2011</ref>
}}


==External links== ==External links==

Latest revision as of 06:05, 12 December 2024

Ice cream brand
The neutrality of this article is disputed. Relevant discussion may be found on the talk page. Please do not remove this message until conditions to do so are met. (November 2024) (Learn how and when to remove this message)

Not to be confused with Bryers or Dreyer's. This article is about the ice cream brand. For the brand of model horses, see Breyer Animal Creations. For the singular for the plural, see Breyer (disambiguation).
Brand logo
Product typeFrozen dessert
OwnerUnilever
CountryUnited States
Introduced1866; 158 years ago (1866)
Previous ownersKraft Foods Inc.
Websitebreyers.com

Breyers is an ice cream and frozen dessert brand with headquarters in Englewood Cliffs, New Jersey. Since 1993, Breyers has been owned and managed by the British conglomerate, Unilever. Founded in 1866, Breyers is the oldest manufacturer of ice cream in the United States.

Breyers makes products described as ice cream or as frozen dairy desserts. Its products range from traditional dairy desserts to those for specialty diet concerns, such as sugar-free, gluten-free, dairy-free, and vegan.

Breyers is one of the ten best-selling ice cream brands globally, and was fourth among American brands with sales of $498 million in 2022.

History

Breyer ice cream truck, c. 1915

In 1866, William A. Breyer began to produce and sell ice cream in Philadelphia, Pennsylvania. The ice cream was hand-cranked and made from cream, sugar, fruit, and nuts. He first sold it to his neighbors from his home, and later via horse and wagon on the streets of Philadelphia as demand for the product grew. By 1882, Breyer had five ice cream shops and a delivery service for the product. He opened a wholesale manufacturing plant in 1896. Breyer's Ice Cream Company was incorporated in 1908. By 1918, Breyers produced one million gallons of ice cream annually.

Breyers Ice Cream Company was sold to the National Dairy Products Corporation/Sealtest in 1926. In 1930, National Dairy purchased the company that later become known as Kraft by 1975.

Kraft sold its ice cream brands to Unilever in 1993, while retaining the rights to the name for yogurt products.

In 1993, Unilever merged Breyers ice cream with Gold Bond and Good Humor ice cream to create the Good Humor-Breyers division. Unilever closed its last Breyers plant in Philadelphia in 1995. The Good Humor-Breyers headquarters were moved from Green Bay, Wisconsin and Oakville, Ontario to Englewood Cliffs, New Jersey and Toronto in 2007.

Part of the Unilever ice cream group, Breyers is among the world's top-10 most valued ice cream brands. With $498 million in 2022 sales, Breyers was fourth among American brands.

Products

Breyers manufactures its frozen desserts to be either "original ice cream" or "frozen dairy dessert". Some 60% of Breyers products are ice cream and 40% are frozen dairy desserts.

Breyers also manufactures products for consumers with specialty diets, such as sugar-free, gluten-free, dairy-free, vegan, non-GMO, lactose-free, and "CarbSmart" for people preferring low-carbohydrate desserts.

Breyers groups its products in three flavor categories that include Classics (made with milk and cream with natural colors and flavors), Better For You desserts (manufactured to be low in calories with lower carbohydrate content and no sugar added for flavor), and Cookies & Candies (which contain pieces of cookies or branded candies).

Ice cream

Founded in 1866, Breyers is the oldest manufacturer of ice cream in the United States.

Breyers ice cream products are made from milk, cream, sugar, tara gum, and flavors derived from natural sources, such as vanilla.

Frozen dairy dessert

Unilever claims that Breyers frozen dairy dessert products are made to be different from standard ice cream, stating they have smoother texture, less fat, and lower calories.

Breyers frozen dairy desserts are manufactured with skim milk, corn syrup (or maltitol syrup), sugar or a sugar substitute, polydextrose, glycerin, and various other ingredients that may include whey, carob bean gum, guar gum, carrageenan, and added micronutrients.

Consumer concerns and feedback

In 2013, Breyers introduced frozen desserts made with food additives (section above) that were intended to create smooth, low-calorie products. However, the new desserts evoked complaints by some consumers who were accustomed to the traditional "all-natural" Breyers ice cream. A 2013 book indicated that some flavors of Breyer's ice cream contained propylene glycol as an additive to make ice cream easier to scoop. As of 2024, the ingredients list of individual Breyers products indicates that propylene glycol is no longer used as an additive.

Discontinued yogurt

The yogurt was manufactured under license from Unilever at an upstate New York facility until the licensing agreement was terminated and the Breyers Yogurt line was discontinued in April 2011. Catterton continued to produce YoCrunch yogurt but without the Breyers co-branding until it sold the company in August 2013 to Group Danone.

Confusion with Dreyer's

In the Western United States and Texas, Breyers ice cream is sometimes confused with Dreyer's ice cream. Henry Breyer founded Breyers in 1908, while William Dreyer and Joseph Edy co-founded Edy's Grand Ice Cream in 1928 in Oakland, California.

The root of the confusion dates to 1953 when "Edy's Grand Ice Cream" was changed to "Dreyer's Grand Ice Cream". Seeking to eliminate the confusion this created, Dreyer's changed its brand name in the home market of Breyers from "Dreyer's Grand" back to "Edy's Grand" in 1981. Around that same time, Breyers had begun an expansion toward the West Coast — the home market of Dreyer's — and by the mid-1980s, was distributing ice cream throughout the western United States and Texas. Unlike Dreyer's, Breyers kept its brand name nationally, and as a result, both Breyers and Dreyer's can be found on store shelves in the western United States and Texas.

See also

References

  1. ^ "Breyers". Unilever. 2024. Retrieved 19 November 2024.
  2. ^ "About Breyers History". Breyers. 2024. Retrieved 19 November 2024.
  3. ^ "History of Good Humor-Breyers Ice Cream Company". Fundinguniverse.com. Unilever. 1996. Retrieved 10 September 2018.
  4. ^ Riddle, Holly (2 February 2023). "The Untold Truth Of Breyers". Mashed. Retrieved 13 November 2024.
  5. ^ Ziady, Hanna (19 March 2024). "Ben & Jerry's and Magnum will form the core of an $8 billion ice cream company". CNN. Retrieved 18 November 2024.
  6. ^ Berk, Brian (22 November 2022). "2022 State of the Industry: Ice cream category sees bright future ahead". Dairy Foods. Retrieved 19 November 2024.
  7. Amy Ettinger (27 June 2017). Sweet Spot: An Ice Cream Binge Across America. Penguin Publishing Group. p. 15. ISBN 978-1-101-98420-8.
  8. "Breyers Ice Cream sign salesman's catalog, 1948". Duke University Library. Retrieved 26 November 2024.
  9. ^ Ivey, Dave. "Ice Cream Factory Closing After 128 Years; 240 Jobs Melting Away". The Associated Press. Retrieved 8 August 2019.
  10. Goff, H. Douglas; Hartel, Richard W. (2013). Ice Cream. Springer Science & Business Media. p. 12. ISBN 978-1-4614-6096-1. Retrieved 25 July 2024.
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