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{{Short description|American YouTuber (born 1984)}}
{{Infobox Internet celebrity
{{pp-move}}
| name = Justine Ezarik
{{lowercase title}}
| image = Justine Ezarik.jpg
{{Use mdy dates|date=July 2024}}
| imagesize =
{{Infobox person
| caption = Ezarik with lifecasting equipment
| birthdate = {{birth date and age|1984|3|20}} | name = iJustine
| image = iJustine 2015.jpg
| location = ], ]
| caption = iJustine in June 2015
| host service = ]
| genre = ] | birth_name = Justine Ezarik
| birth_date = {{Birth date and age|1984|03|20}}
| subjects =
| birth_place = ], ], U.S.
| influences =
| education = ]
| influenced =
| meme = ] | occupation = YouTuber
| meme date = August 2007 | years_active = 2006–present
| known_for = ]
| homepage = http://www.justineezarik.com/
| website = {{URL|ijustine.com}}
| module = {{Infobox YouTube personality|embed=yes
| channel_name = iJustine
| genre = {{Flatlist|
* ]ging
* ]
* ]
* ]
}}
| subscribers = 7.1 million
| views = 1.46 billion
| silver_button = yes
| gold_button = yes
| diamond_button = no
| stats_update = October 20, 2024
}}
| module2 = {{Infobox TikTok personality
| subbox = yes
| embed=yes
| page = iJustine
| followers = 1.6 million
| likes =
| stats_update = December 5, 2024
}}
| module3 = {{Infobox Instagram personality
| subbox = yes
| embed=yes
| followers = 1.6 million
| page = iJustine
}}
}} }}
'''Justine Ezarik''' ({{pronounced|dʒʌsˈtin iˈzeɪ.ɹɪk}}, born ], ]), is a freelance graphic/web designer and video editor based in ]. She is best known as '''iJustine''', a ] who communicates directly with her hundreds of viewers on her ] channel, ijustine.tv.<ref>Ezarik, Justine; </ref> In addition to her position as an occasional panel member on ] and MacBreak Weekly with ], she has made more than 200 videos, including satires on such subjects as '']'' and ], with a span from 2000 views to almost 500,000 views, depending on the content. She is sometimes described as a "lifecasting star"<ref></ref> or "new media star."<ref></ref>


'''Justine Ezarik''' ({{IPAc-en|iː|ˈ|z|ɛər|.|ɪ|k}} {{respell|ee|ZAIR|ik}}; born March 20, 1984) is an American ].<ref>{{Cite web |title=VIDEO: iJustine Talks Her Dream YouTube Collab at StreamCon – 'I Don't Know How It Hasn't Happened Yet' |url=http://www.people.com/article/streamcon-ijustine-interview |url-status=dead |archive-url=https://web.archive.org/web/20151208203422/http://www.people.com/article/streamcon-ijustine-interview |archive-date=December 8, 2015 |access-date=November 29, 2015 |website=People}}</ref> She is best known as '''iJustine''', with over one billion views on her YouTube channel.<ref>{{Cite web|title = iJustine|url = https://www.youtube.com/iJustine|via = YouTube|access-date = November 29, 2015|archive-date = November 24, 2015|archive-url = https://web.archive.org/web/20151124114824/https://www.youtube.com/ijustine|url-status = live}}</ref> She gained attention as a ] who communicated directly with her millions of viewers on her ] channel, ijustine.tv.<ref>{{Cite web|title = Justin.tv Launches Lifecasting Network With iJustine|url = http://laughingsquid.com/justintv-launches-lifecasting-network-with-ijustine/|website = Laughing Squid|date = May 29, 2007|access-date = November 29, 2015|archive-date = November 20, 2015|archive-url = https://web.archive.org/web/20151120060717/http://laughingsquid.com/justintv-launches-lifecasting-network-with-ijustine/|url-status = live}}</ref> She acquired notability in roles variously described as a "lifecasting star",<ref>{{Cite web|url=https://www.cnet.com/news/welcome-to-the-naked-generation/|title=Welcome to the Naked Generation|last=McCarthy|first=Caroline|website=CNET|language=en|access-date=January 6, 2019|archive-date=January 6, 2019|archive-url=https://web.archive.org/web/20190106105909/https://www.cnet.com/news/welcome-to-the-naked-generation/|url-status=live}}</ref> a "] star",<ref>{{cite web|url=http://www.biztechtalk.com/2007/08/dangers-of-pape.html|title=Dangers of Paper in an iPhone world|last=Keldsen|first=Dan|date=August 15, 2007|website=BizTechTalk|access-date=January 10, 2009|archive-date=February 14, 2009|archive-url=https://web.archive.org/web/20090214112541/http://www.biztechtalk.com/2007/08/dangers-of-pape.html|url-status=live}}</ref> or one of the ]'s most popular lifecasters.<ref name="Lcaoss" /> She posts videos on her main channel iJustine.<ref>{{Cite web|title = iJustine|url = https://www.youtube.com/channel/UCey_c7U86mJGz1VJWH5CYPA|via = YouTube|access-date = November 29, 2015|archive-date = December 2, 2015|archive-url = https://web.archive.org/web/20151202123142/https://www.youtube.com/channel/UCey_c7U86mJGz1VJWH5CYPA|url-status = live}}</ref>
==Background==


Ezarik was known for her "]" which followed the first month of service after the introduction of the first ] in 2007. The ] of her review earned her international attention.<ref name="SHnptcihw">{{cite news|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:WORB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=11BDE58098505998&svc_dat=InfoWeb:aggregated5&req_dat=0D0CB579A3BDA420|title=Scenery Hill native pulls the curious into her 'Web'|last=Beveridge|first=Scott|date=September 24, 2007|work=]|access-date=December 7, 2008|url-access=registration|archive-date=April 18, 2021|archive-url=https://web.archive.org/web/20210418232732/https://infoweb.newsbank.com/apps/news/user/login?destination=document-view%3Fp%3DAWNB%26docref%3Dnews%2F11BDE58098505998%26f%3Dbasic|url-status=live}}</ref> Ezarik was ranked among the top 1000 ] users in the world with over 1.8 million followers.<ref>{{cite web|url=https://twitter.com/ijustine|title=iJustine|access-date=June 10, 2012|publisher=]|archive-date=June 17, 2012|archive-url=https://web.archive.org/web/20120617175024/http://twitter.com/ijustine|url-status=live}}</ref>{{Primary source inline|date=June 2018}}<ref>{{cite web|url=http://twittercounter.com/compare/iJustine/week/followers|title=iJustine twitter stats|access-date=June 10, 2012|publisher=Twitter Counter|archive-date=April 11, 2013|archive-url=https://web.archive.org/web/20130411204113/http://twittercounter.com/compare/ijustine/week/followers|url-status=live}}</ref><ref>{{cite web|url=http://twitaholic.com/iJustine/|title=Stats & Rankings for iJustine|access-date=June 10, 2012|publisher=Twitaholic|archive-url=https://web.archive.org/web/20120618161447/http://twitaholic.com/ijustine|archive-date=June 18, 2012|url-status=dead}}</ref> Ezarik had starred on the YouTube comedy series '']'', as Orange's love interest Passion Fruit.<ref name="sun042013">{{cite web|url=https://www.hollywoodreporter.com/news/youtube-star-ijustine-signs-uta-440418|title=YouTube Star iJustine Signs With UTA (Exclusive)|last=Sun|first=Rebecca|website=The Hollywood Reporter|date=April 16, 2013|access-date=April 17, 2013|archive-date=April 18, 2013|archive-url=https://web.archive.org/web/20130418083236/http://www.hollywoodreporter.com/news/youtube-star-ijustine-signs-uta-440418|url-status=live}}</ref> In 2016, she was an advisor to ] on the reality competition series '']''. Her television acting credits include guest appearances on '']'', '']'', '']'', and '']''. Ezarik also appeared as a main character on the first and fourth seasons of the ] murder-mystery reality series '']''.
The daughter of a coal miner and gym teacher, Ezarik grew up in ].<ref name="getenough">{{cite web | url = http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/05/29/BUGUEQ1V8B1.DTL&hw=ezarik&sn=001&sc=1000 | last = Guynn | first = Jessica | title = Can't get enough Justin? You can watch Justine: 'Natural star' ready to take on leading role in the latest around-the-clock Web show | publisher = ''San Francisco Chronicle'' | date = ] | accessdate = 2007-08-24}}</ref>
After graduating from the ] in 2004, she landed several jobs in graphic design and video editing before starting her own business. She appears live on the Internet through the use of a wireless webcam and microphone on her own '''iJustine''' <ref></ref> ] channel on ], where she began transmitting her life via the Internet on ], ].<ref name="Laughing Squid">{{cite web | url= http://laughingsquid.com/justintv-launches-lifecasting-network-with-ijustine/ | last = Beale | first = Scott | title = Justin.tv Launches Lifecasting Network With iJustine | publisher = Laughing Squid | date = ] | accessdate = 2007-08-24}}</ref>


Justine reviewed a variety of tech devices, but particularly preferred reviewing ] products such as ]s, ]s, and ]s. She has been a winner of a ] and 2 ].
For Asher Moses of '']'' (May 31, 2007) she explained how her initial contact with Justin Kan and his team led to her lifecasting channel:
{{quote|Justine, a 23-year-old freelance graphic and web designer from Pittsburgh, said the camera-equipped baseball cap - and the legions of fans watching online - would follow her almost everywhere, except on visits to the bathroom. "I'll basically have the camera on 24/7 but if there is something I can't do with it on, i'll just leave it at home or let someone borrow it," she told smh.com.au. Justine is certainly no stranger to web video, having posted a plethora of short clips on video sharing sites ] and Jumpcut... Justine said she first met her male counterpart at the San Francisco ] conference in January, and in April wore his camera for a day as a favor. "We briefly talked about me having a camera then and pretty much started finalizing things in the past week or so. I had the equipment on Thursday, and we tested it out Sunday-Monday and went live this Tuesday!" <ref name="Morning Herald"> {{cite web | url= http://www.smh.com.au/news/web/justines-crazy-web-adventures/2007/06/01/1180205492657.html | last = Moses | first = Asher | title = Justine's crazy web adventures | publisher = ''Sydney Morning Herald'' | date = ] | accessdate = 2007-08-24}} </ref>}} She stated that she did not intend to broadcast what she considers private moments, noting "That shouldn't be a problem. I am going to try as much as I can to do 24/7."<ref name="getenough"/> Ezarik has been cited as being among the website's most popular lifecasters in October 2007 issues of both the '']'' and '']''.<ref name="warholNYTimes">{{cite web|url=http://www.nytimes.com/2007/10/14/technology/14digi.html |title=A Site Warhol Would Relish|publisher=New York Times|author=Stross, Randall|accessdate=2007-10-18|date=2007-10-14}}</ref><ref>{{cite web|url=http://online.wsj.com/public/article/SB119222337985757660.html?mod=djm_HAWSJSB_Welcome|title=Online: Live|publisher=Dow Jones & Company, Inc.|work=Wall Street Journal|author=Little, Lyneka|accessdate=2007-10-16|date=2007-10-13}}</ref>


==Early life==
In December 2006, she was named one of five finalists in the "Yahoo! Talent Show", a ] sponsored competition for best ]s,<ref>{{cite web |url=http://www.post-gazette.com/pg/06343/745300-370.stm |title=Cybertainment: Local woman makes finals in online video contest |accessdate=2007-09-04 |author= McCoy, Adrian |date= 2006-12-09 |work= Pittsburgh Post-Gazette|publisher= PG Publishing Co. |quote=Justine Ezarik, 22, of Carnegie, is among five national finalists in the Yahoo! Talent Show. Yahoo's competition for best online videos is aimed at the ever-growing user-generated video community.}}</ref>
Justine Ezarik was born in ], Pennsylvania,<ref name=CgeJYcwJ/> the oldest daughter of the late Michelle Ezarik, a physical education teacher, and Steve Ezarik, a coal miner of ] descent.<ref name=CgeJYcwJ/><ref name=BcsfT>{{cite news|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:WORB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=10A612D08B34E5E0&svc_dat=InfoWeb:aggregated5&req_dat=0D0CB579A3BDA420|title=Bentworth commencement set for Tuesday|access-date=December 7, 2008|date=May 28, 2005|work=]|archive-date=April 18, 2021|archive-url=https://web.archive.org/web/20210418232732/https://infoweb.newsbank.com/apps/news/user/login?destination=document-view%3Fp%3DAWNB%26docref%3Dnews%2F10A612D08B34E5E0%26f%3Dbasic|url-status=live}}</ref> She attended ], in ], graduating in 2002.<ref name="Io&a">{{cite news|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:WORB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=105616AB73D9A494&svc_dat=InfoWeb:aggregated5&req_dat=0D0CB579A3BDA420|title=IAAP officers & awards|date=July 9, 2002|work=]|access-date=December 7, 2008|url-access=registration|archive-date=November 10, 2013|archive-url=https://web.archive.org/web/20131110080330/http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004|url-status=live}}</ref> Ezarik has two younger sisters, Breanne and Jenna.
finishing second to Rex Hermogino, who won the ]50,000 prize.<ref>{{cite web |url=http://manilamaildc.net/article1493.html |title=Filam wins top Yahoo talent show - U.S. News |accessdate=2007-09-04 |author= |date= 2007-01-14 |format= |work= Manila Mail, Phillipines|publisher=Maya Media, Inc. |pages= |language= |archiveurl= |archivedate= |quote=Hermogino, a 31-year-old singer and songwriter ... edged out Justine Ezarik, a filmmaker from Pennsylvania, to earn $50,000. }}</ref>
She played a photojournalist covering a bank robbery in downtown Pittsburgh on the ] "]" from ] filmed in May 2007,<ref>{{cite web | url = http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/05/29/BUGUEQ1V8B1.DTL | title = Can't get enough Justin? You can watch Justine / 'Natural star' ready to take on leading role in the latest around-the-clock Web show | accessdate = 2007-09-14 | date = 2007-05-29 |author= Guynn, Jessica | work = ] | quote = On Friday she finished up a two-week shoot on the Pittsburgh set of "The Kill Point," a television series scheduled to premiere in July on Spike TV...}}</ref> and covered the ], ] series premiere party live on her lifecast video stream.<ref>{{cite web | url = http://www.pittsburghlive.com/x/pittsburghtrib/news/cityregion/s_518584.html | title = Hundreds pack Altar Bar for 'Kill Point' premiere | accessdate = 2007-09-14 | author = Hentges, Rochelle | date = 2007-07-23| work = Pittsburgh Tribune-Review | quote = Ezarik held her digital camera over her head, taking pictures of her mirror image on screen, as she played a photojournalist reporting on the bank heist.}}</ref>


==In the media== ==Career==
] reporter Andy Gastmeyer pointing to the webcam while discussing the live webcast of his interview with Ezarik on ], ].]]
In August 2007, she created "]", a ] which quickly became an ]. Stories of unexpected billing issues began to circulate in blogs and the technical press after the Apple ]'s heavily advertised and anticipated release, but this video clip brought the voluminous bills to the attention of the mass media. Ten days later, after the video had been viewed more than 3 million times on the Internet, and had received international news coverage.<ref name="Tribune-Review">{{cite web
|url=http://www.pittsburghlive.com/x/pittsburghtrib/news/tribpm/s_522522.html
|title=The blog is on - Pittsburgh Tribune-Review
|accessdate=2007-08-19
|last=Lyons
|first=Kim
|date=]
|work=Pittsburgh Tribune Review
|publisher=Tribune-Review Publishing Co.
|quote=Ezarik, 23, of Carnegie, made national news yesterday with a video of her flipping through her 300-page bill from AT&T -- mailed in a box -- for her new iPhone.
}}</ref><ref name="Keizer">{{cite web
|url=http://www.pcworld.com/article/id,136068/article.html
|title= A 300-page iPhone Bill? : iPhone owners rail at AT&T for paper waste with overly detailed bills.
|accessdate=2007-08-19
|last=Keizer
|first=Gregg
|date=2007-08-16
|work=]
|publisher= PC World Communications
|quote=One blogger, in fact, is in the middle of her 15 minutes of fame after posting a video that shows her unwrapping a 300-page AT&T bill.
}}</ref>
The video earned Ezarik a $5000 payout from the ] ].<ref>{{cite web | url = http://www.usatoday.com/tech/webguide/internetlife/2007-09-13-revver_N.htm | title = Posters reap cash rewards at video-sharing site Revver | accessdate = 2007-09-13 | date = 2007-09-12 | author = Graham, Jefferson | work =USA Today | quote = Blogger Justine Ezarik, who made a splash a few weeks ago with her tale of a 300-page iPhone bill, will see $5,000 from Revver for posting the clip.}}</ref>
She was interviewed by several media outlets in connection with her iPhone bill video, including '']'',<ref name=Graham>{{cite web
|url=http://www.usatoday.com/tech/wireless/phones/2007-08-14-iphone-bill_N.htm?imw=Y
|title=How many trees did your iPhone bill kill?
|accessdate=2007-08-19
|author=Graham, Jefferson
|date=2007-08-15
|work=]
|publisher=]
|quote=Justine Ezarik, a Pittsburgh graphic designer and active Internet blogger, got her first bill on Saturday. She says it was so huge—300 pages — it was delivered in a box.
}}</ref>
],<ref name=Phillips>{{cite web
|url=http://abcnews.go.com/Technology/story?id=3478095&page=1
|title=Bulky iPhone Bills Can Top 300 Pages
|accessdate=2007-08-19
|author=Phillips, Ashley
|date=2007-08-14
|work=
|publisher=]
|quote=For a heavy user like Ezarik -- she typically sends 30,000 text messages a month -- an itemized bill was incredibly long and heavy. The postage on her bill was $7.
}}</ref>
],<ref>{{cite web | url = http://transcripts.cnn.com/TRANSCRIPTS/0708/16/gb.01.html | title = CNN.com - Transcripts | accessdate = 2007-09-18 |date=2007-08-16| author = Glenn Beck| work = ]}}</ref>
],<ref>{{cite web | url = http://www.foxnews.com/video2/launchPage.html?081707/081707_studiob_iphone&iSurprise&Studio_B&Blogger%20shocked%20after%20receiving%20300-page%20iPhone%20bill&Technology&-1&iSurprise&Video%20Launch%20Page&News | title = Video: iSurprise | accessdate = 2007-09-13 | date = 2007-08-17 | work =] }}</ref>
],<ref>{{cite web |url=http://www.thepittsburghchannel.com/video/13902229/index.html |title=Pittsburgh Blogger's 300-Page iPhone Bill Mailed In Box |accessdate=2007-09-04 |author= |authorlink= |coauthors= |date=2007-08-15 |format= |work= ] Pittsburgh|quote=}}</ref>
and ]. In the WPXI interview, the interviewer was surprised to learn that his interview was being shown live on the iJustine webcast.<ref>{{cite web |url=http://www.wpxi.com/news/13899466/detail.html |title=Local iPhone Customer Gets 300-Page Phone Bill |accessdate=2007-09-04 |author= |date=2007-08-15 |format= |work=WPXI Pittsburgh |quote=Channel 11’s Andy Gastmeyer met with Ezarik, who has a Web page with a live camera, to discuss the bill. Gastmeyer was surprised to learn his interview was being shown live online.}}</ref>
In a live telephone interview on ]'s "]" program, the interviewer discussed being able to see Ms. Ezarik's lifecast video stream of the interview on his computer while he was interviewing her.<ref>{{cite web | url = http://www.npr.org/templates/story/story.php?storyId=12847181 | title = A Compact Device with a Very Bulky Bill | accessdate = 2007-09-11 | date=2007-08-16 |format = audio (RM, WM) | work = ] | publisher=]|quote=As we are talking, I am looking at a computer, and I see you in your car...}}</ref>


=== Early career ===
Ezarik was also featured in the ], ] weekly installment of ]' ] series on ] along with ], the creator of Justin.TV. Sites called her "the star of this network so far," and said "she has model good looks and easy cyber savvyness that attracts both technophiles and casual users alike." The final cut of the interview video included footage from the live web cast of the interview that showed Ezarik's webcam viewpoint. When Sites asked her to turn off her lifecasting equipment later in the interview, he noted that "at once the conversation seemed more relaxed and natural," and she discussed the difficulty of having people watching and publicly judging her all day.<ref>{{cite web | url = http://potw.news.yahoo.com/s/potw/40075/the-real-reality-tv | title = The Real Reality TV : Meet Justine Ezarik and Justin Kan. These "lifecasters" live their lives in front of mobile webcams, for anyone to see.| date = 2007-08-28 | accessdate = 2007-09-16 | format = | work = ] | publisher = ] | quote=The site also has a burgeoning star, Justine Ezarik, a 23-year-old graphic designer from Pittsburgh area. }}</ref>
After graduating from the ] in 2004, Ezarik landed several jobs in graphic design and video editing before starting her own business.<ref name=CgeJYcwJ/> In December 2006, she was named one of five finalists in the "Yahoo! Talent Show", a ]-sponsored competition for best ]s.<ref>{{cite news|url=http://www.post-gazette.com/pg/06343/745300-370.stm|title=Cybertainment: Local woman makes finals in online video contest|last=McCoy|first=Adrian|date=December 9, 2006|work=Pittsburgh Post-Gazette|access-date=September 4, 2007|archive-date=September 29, 2007|archive-url=https://web.archive.org/web/20070929135607/http://www.post-gazette.com/pg/06343/745300-370.stm|url-status=live}}</ref><ref>{{cite web |url=http://manilamaildc.net/article1493.html |archive-url=https://web.archive.org/web/20070928115628/http://manilamaildc.net/article1493.html |url-status=dead |archive-date=September 28, 2007 |title=Filam wins top Yahoo talent show - U.S. News |access-date=September 4, 2007 |date= January 14, 2007 |work= Manila Mail |location=Philippines}}</ref>


She played a photojournalist covering a bank robbery in downtown Pittsburgh on the ] '']'' from ], which starred ] and ]; it was filmed in May 2007.<ref name=CgeJYcwJ/> In 2007, she was an occasional co-host and panel member on ] and MacBreak Weekly with ].<ref>{{cite AV media|title=MacBreak Weekly 42: Justine Not Justin .mp3|date=May 2007|last=Laporte|first=Leo|others=Co-hosted by Merlin Mann, Scott Bourne, and Justine Ezarik}}</ref><ref>{{cite web|url=http://www.last.fm/music/Hosts:+Leo+Laporte,+Andy+Ihnatko,+Justine+Ezarik,+Alex+Lindsay,+and+Merlin+Mann/_/MacBreak+Weekly+89:+Shrimp+Torrents|title=MacBreak Weekly 89: Shrimp Torrents (106:08)|access-date=December 7, 2008|publisher=Last.fm Ltd.|archive-date=December 22, 2015|archive-url=https://web.archive.org/web/20151222220013/http://www.last.fm/music/Hosts:+Leo+Laporte,+Andy+Ihnatko,+Justine+Ezarik,+Alex+Lindsay,+and+Merlin+Mann/_/MacBreak+Weekly+89:+Shrimp+Torrents|url-status=live}}</ref>
In an interview published ] she discussed her lifecasting activities with a reporter for ''TG Daily'', telling him that she has tried not to change her personal routine, except that she now vocalizes her thoughts by talking to herself for the benefit of the audience. She also now concerns herself with what the people around her are saying, especially if they try to share private information like phone numbers. In discussing her personal safety concerns, she said, “I've had a lot of people show up places that I am, call hotels and restaurants that I'm at. Everything has to be taken into consideration. I'm also very lucky that nothing bad has happened so far. Makes me think I should quit before it does!”<ref>{{cite web | url = http://www.tgdaily.com/content/view/34003/113/ | title = Personal safety a problem in 'lifecasting' - iJustine interview | accessdate = 2007-09-22 | date = 2007-09-21 | author = Cheung, Humphrey| work = TG Daily| quote=At first glance, Pittsburgh resident Justine Ezarik looks like she’s talking to herself as she eats lunch, drinks coffee and drives her car, but she’s isn’t insane, she’s part of a new legion of ‘lifecasters’.}}</ref>


] equipment]]
==References==

{{reflist|2}}
Ezarik appeared live on the Internet through the use of a wireless webcam and microphone on her own '''iJustine'''<ref name="jtv">{{Cite web |last=Ezarik |first=Justine |url=http://www.justin.tv/ijustine |website=] |title=iJustine on Justin.tv |archive-url=https://wayback.archive-it.org/all/20130309072818/http://www.justin.tv/ijustine |archive-date=March 9, 2013 |url-status=dead |access-date=May 31, 2007 }}</ref> ] channel on Justin Kan's ], where she began transmitting her life via the Internet on May 29, 2007.<ref name="CgeJYcwJ">{{cite news|url=http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/05/29/BUGUEQ1V8B1.DTL|title=Can't get enough Justin? You can watch Justine / 'Natural star' ready to take on leading role in the latest around-the-clock Web show|last=Guynn|first=Jessica|date=May 29, 2007|work=]|access-date=September 14, 2007|archive-date=August 5, 2011|archive-url=https://web.archive.org/web/20110805025656/http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fc%2Fa%2F2007%2F05%2F29%2FBUGUEQ1V8B1.DTL|url-status=live}}</ref><ref name="Laughing Squid">{{cite web|url=http://laughingsquid.com/justintv-launches-lifecasting-network-with-ijustine/|title=Justin.tv Launches Lifecasting Network With iJustine|last=Beale|first=Scott|date=May 29, 2007|website=Laughing Squid|access-date=August 24, 2007|archive-date=August 29, 2007|archive-url=https://web.archive.org/web/20070829023058/http://laughingsquid.com/justintv-launches-lifecasting-network-with-ijustine/|url-status=live}}</ref> She was never paid for any of this volunteer work on Kan's channel as a beta-tester.<ref name=W2pctJEjaac/>

Her reality-video blog (vlog) was the first one launched on Justin.tv.<ref>{{cite web|url=http://www.businessweek.com/technology/content/may2007/tc20070524_388749.htm|title=Justin.tv's New Reality: Web star Justin Kan plans to launch new real-life video blogs on the site. The first: "iJustine"|last=Holahan|first=Catherine|date=May 24, 2007|website=]|access-date=December 7, 2008|archive-date=April 24, 2012|archive-url=https://web.archive.org/web/20120424053023/http://www.businessweek.com/technology/content/may2007/tc20070524_388749.htm|url-status=dead}}</ref> Kan had been encouraged by fans and followers to allow someone else to make a guest appearance on his lifecasting channel.<ref>{{cite news|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:SFCB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=1188228A6D9F3300&svc_dat=InfoWeb:aggregated5&req_dat=0D0CB579A3BDA420|title=TECH CHRONICLES - A daily dose of postings from The Chronicle's technology blog (sfgate.com/blogs/tech)|last=Guynn|first=Jessica|date=April 14, 2007|work=]|access-date=December 7, 2008|archive-date=November 10, 2013|archive-url=https://web.archive.org/web/20131110080330/http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004|url-status=live}}</ref><ref name="Morning Herald">{{cite news | url = https://www.smh.com.au/news/web/justines-crazy-web-adventures/2007/06/01/1180205492657.html | last = Moses | first = Asher | title = Justine's crazy web adventures | newspaper = ] | date = May 31, 2007 | access-date = August 24, 2007 | archive-date = July 4, 2007 | archive-url = https://web.archive.org/web/20070704231453/http://www.smh.com.au/news/web/justines-crazy-web-adventures/2007/06/01/1180205492657.html | url-status = live }}</ref>

At first Ezarik was considering producing a video series for the technology audience because they had been the most captive audience for online video series.<ref>{{cite news|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:SJMB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=11970099A586D790&svc_dat=InfoWeb:aggregated5&req_dat=0D0CB579A3BDA420|title=On the Web, audience size matters – in the Web 2.0 era, almost everyone's got a Myspace page, a Blog or a Podcast – and with that comes an obsession: How many am I reaching?|last=Kirsner|first=Scott|date=May 27, 2007|work=]|access-date=December 7, 2008|archive-date=November 10, 2013|archive-url=https://web.archive.org/web/20131110080330/http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004|url-status=live}}</ref> She stated that she did not intend to broadcast what she considers private moments, noting "That shouldn't be a problem. I am going to try as much as I can to do 24/7."<ref name=CgeJYcwJ/>

When the iPhone debuted in June 2007, Ezarik covered the device's debut at the ] in ], ] a suburb south of ]. She had been invited by a ] to film her Internet TV show at the mall instead of covering its debut at the ] Apple store as she had originally planned.<ref>{{cite news|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:PPGB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=11A18E2C2C21A350&svc_dat=InfoWeb:aggregated5&req_dat=0D0CB579A3BDA420|title=Investor with local ties still eying right 'recipe'|last=Shropshire|first=Corilyn|date=June 30, 2007|work=]|access-date=December 7, 2008|archive-date=November 10, 2013|archive-url=https://web.archive.org/web/20131110080330/http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004|url-status=live}}</ref>

She covered the July 22, 2007, "The Kill Point" series premiere party live on her lifecast video stream.<ref>{{cite web|url=http://www.pittsburghlive.com/x/pittsburghtrib/news/cityregion/s_518584.html|title=Hundreds pack Altar Bar for 'Kill Point' premiere|last=Hentges|first=Rochelle|date=July 23, 2007|website=Pittsburgh Tribune-Review|archive-url=https://web.archive.org/web/20071013185342/http://pittsburghlive.com/x/pittsburghtrib/news/cityregion/s_518584.html|archive-date=October 13, 2007|url-status=dead|access-date=September 14, 2007|quote=Ezarik held her digital camera over her head, taking pictures of her mirror image on screen, as she played a photojournalist reporting on the bank heist.}}</ref> Ezarik was cited as being one of the website's most popular lifecasters in the October 2007 issues of both '']'' and '']''.<ref>{{Cite news|url=https://www.nytimes.com/2007/10/14/technology/14digi.html|title=A Site Warhol Would Relish|last=Stross|first=Randall|date=October 14, 2007|work=The New York Times|access-date=January 18, 2019|language=en-US|issn=0362-4331|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229210617/https://www.nytimes.com/2007/10/14/technology/14digi.html|url-status=live}}</ref><ref>{{Cite news|url=https://www.wsj.com/articles/SB119222337985757660|title=Online: Live|last=Little|first=Lyneka|date=October 13, 2007|work=Wall Street Journal|access-date=January 18, 2019|language=en-US|issn=0099-9660|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229210617/https://www.wsj.com/articles/SB119222337985757660|url-status=live}}</ref>

==== 300-page iPhone bill ====
{{Main|300-page iPhone bill}}
] in 2008|234x234px]]
In August 2007, she created the "]" video and uploaded it to the video sharing site ], where the video quickly became an ]. She also uploaded it to some other video sharing sites. Stories of unexpected billing issues began to circulate in blogs and the technical press after the Apple ]'s heavily advertised and anticipated release, but this video clip brought the voluminous bills to the attention of the mass media.

Ten days after its initial posting, the video had been viewed more than 2 million times on the Internet, and received international news coverage.<ref name="Tribune-Review">{{cite web|url=http://www.pittsburghlive.com/x/pittsburghtrib/news/tribpm/s_522522.html|title=The blog is on - Pittsburgh Tribune-Review|access-date=August 19, 2007|last=Lyons|first=Kim|date=August 16, 2007|work=Pittsburgh Tribune-Review|quote=Ezarik, 23, of Carnegie, made national news yesterday with a video of her flipping through her 300-page bill from AT&T – mailed in a box – for her new iPhone.|url-status=dead|archive-url=https://web.archive.org/web/20071012173553/http://pittsburghlive.com/x/pittsburghtrib/news/tribpm/s_522522.html|archive-date=October 12, 2007}}</ref><ref name="Keizer">{{cite web|url=http://www.pcworld.com/article/id,136068/article.html|title=A 300-page iPhone Bill? : iPhone owners rail at AT&T for paper waste with overly detailed bills|access-date=August 19, 2007|last=Keizer|first=Gregg|date=August 16, 2007|work=]|quote=One blogger, in fact, is in the middle of her 15 minutes of fame after posting a video that shows her unwrapping a 300-page AT&T bill.|archive-date=September 30, 2007|archive-url=https://web.archive.org/web/20070930180832/http://www.pcworld.com/article/id%2C136068/article.html|url-status=live}}</ref> The video was later reported to have reached over 8 million total views as of December 2007.<ref name="TVWeek_120807">{{cite web|url=http://www.tvweek.com/news/2007/12/online_fame_easy_ads_harder_to.php|title=Online Fame Easy; Ads Harder to Get|last=Whitney|first=Daisey|date=December 8, 2007|website=]|access-date=December 15, 2007|quote=...a video about her 300-page iPhone bill rocketed to 8 million views across YouTube, MySpace, Yahoo and Revver.|archive-date=January 22, 2008|archive-url=https://web.archive.org/web/20080122075729/https://www.tvweek.com/news/2007/12/online_fame_easy_ads_harder_to.php|url-status=live}}</ref>

The video earned Ezarik a $5,000 payout from the ] ].<ref>{{cite news|url=https://www.usatoday.com/tech/webguide/internetlife/2007-09-13-revver_N.htm|title=Posters reap cash rewards at video-sharing site Revver|last=Graham|first=Jefferson|date=September 12, 2007|work=USA Today|access-date=September 13, 2007|archive-date=October 13, 2007|archive-url=https://web.archive.org/web/20071013034730/http://www.usatoday.com/tech/webguide/internetlife/2007-09-13-revver_N.htm|url-status=live}}</ref>

=== Viral video career and Internet celebrity status ===
Ezarik was also featured in the August 28, 2007 weekly installment of ]' ] series on ] along with ], the creator of Justin.TV. Sites said she was "the star of this network so far," and said "she has model good looks and easy cyber savvyness that attracts both technophiles and casual users alike." The final cut of the interview video included footage from the live web cast of the interview showing Ezarik's webcam viewpoint. When Sites asked her to turn off her lifecasting equipment later in the interview, he noted that "at once the conversation seemed more relaxed and natural," and she discussed the difficulty of having people watching and publicly judging her all day.<ref>{{cite web|url=http://potw.news.yahoo.com/s/potw/40075/the-real-reality-tv|title=The Real Reality TV : Meet Justine Ezarik and Justin Kan. These "lifecasters" live their lives in front of mobile webcams, for anyone to see.|last=Sites|first=Kevin|author-link=Kevin Sites|date=August 28, 2007|website=]|publisher=]|archive-url=https://web.archive.org/web/20070903210729/http://potw.news.yahoo.com/s/potw/40075/the-real-reality-tv|archive-date=September 3, 2007|url-status=dead|access-date=September 16, 2007}}</ref>

In early September 2007, she was featured as the lead story on the ] homepage which boosted her ratings to as many as 4,000 viewers at any given moment.<ref name=SHnptcihw/> As of late September 2007, she was living in Pittsburgh and held a position as spokesperson for Pittsburgh ] ]. She also landed a job with Xtrain which was a firm that specialized in ] expert training. Although her father remained supportive, her friends were beginning to tire of the intrusive nature of her activities by the end of 2007.<ref name=SHnptcihw/> In October 2007, she was described as one of the web's most popular lifecasters in ] affiliates such as the '']''.<ref name="Lcaoss">{{cite news|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:CTRB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=11C4D08D89A25AB8&svc_dat=InfoWeb:aggregated5&req_dat=0D0CB579A3BDA420|title=Lifecasting creating age of self-made stars – People turn cameras on themselves and on their worlds|last=Guynn|first=Jessica|date=October 15, 2007|work=Chicago Tribune|access-date=December 7, 2008|archive-date=April 18, 2021|archive-url=https://web.archive.org/web/20210418232735/https://infoweb.newsbank.com/apps/news/user/login?destination=document-view%3Fp%3DAWNB%26docref%3Dnews%2F11C4D08D89A25AB8%26f%3Dbasic|url-status=live}}</ref> That fall, she was a featured participant in the first annual BlogWorld & New Media Expo<ref>{{cite web|url=http://www.crunchnotes.com/2007/11/09/blogworld/|title=Blogworld|last=Arrington|first=Michael|date=November 7, 2007|website=CrunchNotes|archive-url=https://web.archive.org/web/20101031092656/http://www.crunchnotes.com/2007/11/09/blogworld/|archive-date=October 31, 2010|url-status=dead|access-date=November 11, 2010}}</ref> which bills itself as the "World's Largest Social Media Conference".<ref>{{cite web|url=http://www.blogworldexpo.com/|title=World's Largest Social Media Conference|website=Blogworldexpo.com|access-date=November 11, 2010|archive-date=November 12, 2010|archive-url=https://web.archive.org/web/20101112015347/http://www.blogworldexpo.com/|url-status=live}}</ref>

By April 2008, Ezarik had largely reduced her lifecasting productions to a less frequent basis. She had resumed pursuit of her web designer and video editor career and was living in ]. Her new equipment by ] enabled her to lifecast and produce ] live without a computer connection. She continued to make weekly appearances on her own iJustine website at www.ijustine.tv.<ref>{{cite news|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:PPGB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=12007AD81D448DC0&svc_dat=InfoWeb:aggregated5&req_dat=0D0CB579A3BDA420|title=The Whole World Is Watching – OK, Maybe Not. But Ubiquitous Webcams Make It Possible|last=McCoy|first=Adrian|date=April 13, 2008|work=]|access-date=December 7, 2008|archive-date=April 18, 2021|archive-url=https://web.archive.org/web/20210418232735/https://infoweb.newsbank.com/apps/news/user/login?destination=document-view%3Fp%3DAWNB%26docref%3Dnews%2F12007AD81D448DC0%26f%3Dbasic|url-status=live}}</ref> Still a Carnegie resident at the time, Ezarik planned to be vacationing in ] when the ] was released in July 2008 and hoped to find an AT&T wireless store to upgrade her phone while on vacation.<ref>{{cite news|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:PTRB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=121E5FF34D0CD200&svc_dat=InfoWeb:aggregated5&req_dat=0D0CB579A3BDA420|title=Despite glitch, iPhone fans fawn|last=Stouffer|first=Rick|date=July 12, 2008|work=]|access-date=December 7, 2008|archive-date=April 18, 2021|archive-url=https://web.archive.org/web/20210418232737/https://infoweb.newsbank.com/apps/news/user/login?destination=document-view%3Fp%3DAWNB%26docref%3Dnews%2F121E5FF34D0CD200%26f%3Dbasic|url-status=live}}</ref> That June Ezarik was named by ] and its PR firm ] to a 10-member social media strategy advisory board.<ref>{{cite web|url=http://www.prweekus.com/pages/login.aspx?returl=/intel-gets-social-media-advice-from-bloggers/article/111848/&pagetypeid=28&articleid=111848&accesslevel=2&expireddays=0&accessAndPrice=0|title=Intel gets social media advice from bloggers|access-date=November 17, 2010|date=June 27, 2008|work=]|author=Shah, Aarti|archive-date=March 14, 2012|archive-url=https://web.archive.org/web/20120314072022/http://www.prweekus.com/pages/login.aspx?returl=%2Fintel-gets-social-media-advice-from-bloggers%2Farticle%2F111848%2F&pagetypeid=28&articleid=111848&accesslevel=2&expireddays=0&accessAndPrice=0|url-status=live}}</ref> In late 2008, she relocated her base of operation from Pittsburgh to ].<ref name=W2pctJEjaac/>

]'s social media strategy advisory board in May 2008]]
Ezarik posted a video about wanting to order a ] on YouTube. It got 600,000 views in its first week.<ref name=W2pctJEjaac/> Ezarik has come to view iJustine as a character. As a result, she does not curse or drink alcohol on any videos she releases.<ref name=W2pctJEjaac/> By January 2009 she had reduced her lifecasting by a few hours a week, and by April 2009 her lifecast channel fell silent.<ref name=ioT>{{cite web|url=http://www.justin.tv/ijustine/all|title=iJustine's Videos|access-date=March 19, 2009|publisher=Twitter|url-status=dead|archive-url=https://archive.today/20130418182034/http://www.justin.tv/ijustine/all|archive-date=April 18, 2013}}</ref> When Ezarik first moved to Los Angeles, she was managed by Richard Frias who also manages YouTube celebrities ] and ],<ref name=W2pctJEjaac/> but according to a post on Ezarik's alternate Twitter account she was unmanaged and earned money by appearing at conferences and in online promotional spots.<ref>{{cite web|url=https://twitter.com/otherijustine/status/1344292115|access-date=March 19, 2009|date=March 17, 2009|publisher=Twitter|author=otherijustine|title=I do not currently have a manager|archive-date=April 15, 2009|archive-url=https://web.archive.org/web/20090415200147/http://twitter.com/otherijustine/status/1344292115|url-status=live}}</ref>{{Primary source inline|date=June 2018}} At the time, she believed that her fanbase was predominantly between the ages of 11 and 18.<ref name=W2pctJEjaac/>

In October 2008, she became the host of an online, twice weekly music and lifestyle program produced by PluggedIn.com called The PluggedIn 5.<ref>{{cite web | url = https://www.youtube.com/watch?v=TghNXlzpCXk | title = The PluggedIn 5 Sizzle Reel with iJustine | access-date = October 23, 2008 | author = PluggedIn.com | website = ] | date = October 20, 2008 | archive-date = January 20, 2016 | archive-url = https://web.archive.org/web/20160120191812/https://www.youtube.com/watch?v=TghNXlzpCXk | url-status = live }}</ref>

In 2008, she lived in an apartment in Los Angeles.<ref name="W2pctJEjaac">{{cite web|url=http://www.technologyreview.com/web/21557/?a=f|title=Why 23,201 people care that Justine Ezarik just ate a cookie|last=Gould|first=Emily|date=October 20, 2008|website=]|publisher=]|access-date=December 7, 2008|archive-date=October 27, 2008|archive-url=https://web.archive.org/web/20081027083623/http://www.technologyreview.com/web/21557/?a=f|url-status=live}}</ref> She has a series of advertisements by the name of "Lost in America" appearing on AT&T's website.<ref name="W2pctJEjaac" /> The series of ads, which features herself and Karen Nguyen who is a well-known blogger, has not been viewed as successful in the advertising industry. The series has Ezarik and Nguyen getting lost in various locales and solving their problems using AT&T equipment. After the first eleven episodes over the course of two weeks in November 2008, the series only registered a total of 31,000 views according to Tubemogul.<ref name="AiWSDEGV">{{cite web|url=http://adage.com/digitalnext/article?article_id=132817|title=AT&T's iJustine Web Series Doesn't Exactly Go Viral: YouTube Stars as Spokesmodels May not Be Such a Great Idea After All|access-date=December 8, 2008|date=November 24, 2008|work=]|author=Learmonth, Michael|archive-date=April 26, 2009|archive-url=https://web.archive.org/web/20090426074841/http://adage.com/digitalnext/article?article_id=132817|url-status=live}}</ref>

]
Ezarik was also hired to appear in three commercials for a national TV ad campaign for ], an award-winning online backup and recovery system.<ref>{{cite news|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:WORB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=12694BF5E4069860&svc_dat=InfoWeb:aggregated5&req_dat=0D0CB579A3BDA420|title=Woman trades on Web fame for TV ad work|access-date=July 12, 2009|date=February 25, 2009|work=USA Today|author=Puente, Maria|archive-date=April 18, 2021|archive-url=https://web.archive.org/web/20210418232736/https://infoweb.newsbank.com/apps/news/user/login?destination=document-view%3Fp%3DAWNB%26docref%3Dnews%2F12694BF5E4069860%26f%3Dbasic|url-status=live}}</ref> She was also hired by ] and ] to host online preshows for awards broadcasts.<ref name=Ykvmrid/> In April 2009, she had approximately 50,000 MySpace friends and the system limit of 5,000 ] friends.<ref name=ioT/> An April 2009, '']'' article credited her as having 386,000 Twitter followers.<ref name="RiatoT">{{cite news|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:USTB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=127991F92C56A5A0&svc_dat=InfoWeb:aggregated5&req_dat=0D0CB579A3BDA420|title=Relationships in a twist over Twitter – Glued to your gadget? You may be losing human link|last=Puente|first=Maria|date=April 15, 2009|work=USA Today|access-date=July 12, 2009|archive-date=April 18, 2021|archive-url=https://web.archive.org/web/20210418232736/https://infoweb.newsbank.com/apps/news/user/login?destination=document-view%3Fp%3DAWNB%26docref%3Dnews%2F127991F92C56A5A0%26f%3Dbasic|url-status=live}}</ref> By June 2009, she had 590,000 ] followers, 94,000 subscribers to the iJustine ] channel, and 25,000 ] fans.<ref name="YStECJB">{{cite news|url=http://docs.newsbank.com/openurl?ctx_ver=z39.88-2004&rft_id=info:sid/iw.newsbank.com:NewsBank:NTXB&rft_val_format=info:ofi/fmt:kev:mtx:ctx&rft_dat=12891B5F0038EE38&svc_dat=InfoWeb:aggregated5&req_dat=0D0CB579A3BDA420|title=YouTube Stars to Endorse Carl's Jr. Burgers|last=Van Grove|first=Jennifer|date=June 1, 2009|work=Newstex Blogs|access-date=July 12, 2009}}</ref> The ''USA Today'' story described how she has scaled down her lifecasting because of its deleterious impact on her life.<ref name=RiatoT/>

] has hired a team of YouTube stars, including Ezarik to produce made-for-web ads for their new Portobello Mushroom Six-Dollar Burger on the Carl's Jr. YouTube channel, each endorser's YouTube page, and other ]-related media outlets.<ref name="YStECJB" /> Following the August 6, 2009, Twitter ] Ezarik was featured in ''The Wall Street Journal'' describing her coping mechanisms, such as repeatedly tapping the F5 ] (the refresh button), for Twitter outages.<ref>{{cite news|url=https://www.wsj.com/articles/SB124960455068513013|title=Twitter, a Service of Few Words And Many Followers, Goes Silent: With Twitter Down for Two Hours, People Couldn't Follow MC Hammer's Every Thought|last1=Vascellaro|first1=Jessica E.|date=August 7, 2009|work=The Wall Street Journal|access-date=August 8, 2009|last2=Steel|first2=Emily|pages=A1–A2|archive-date=September 21, 2015|archive-url=https://web.archive.org/web/20150921001242/https://www.wsj.com/articles/SB124960455068513013|url-status=live}}</ref> In December 2009, ''USA Today'' reported that Ezarik earns about $75,000 annually from YouTube, and claims she has nearly a million followers on Twitter and 300,000 YouTube subscribers. The same article estimated that she has been viewed on YouTube a total of 64 million times and that her spoof on ]' "]" drew 4.8 million viewers.<ref name="Ykvmrid">{{cite news|title=YouTube keeps video makers rolling in dough|work=USA Today|access-date=August 19, 2010|date=December 15, 2009|url=https://www.usatoday.com/tech/news/2009-12-16-youtube16_CV_N.htm|first=Jefferson|last=Graham|archive-date=August 9, 2011|archive-url=https://web.archive.org/web/20110809083416/http://www.usatoday.com/tech/news/2009-12-16-youtube16_CV_N.htm|url-status=live}}</ref> The article notes that Ezarik does her work with a $400 ] ] and a $12 green rug from ] to create her ].<ref name="Ykvmrid" />

On March 1, 2010, the ] nominations included her in the Best Vlogger category.<ref>{{cite web|url=http://www.streamys.org/winners/2010-nominees/|title=2010 Streamy Award Official Nominees|access-date=October 16, 2010|date=March 1, 2010|publisher=Streamys|archive-date=October 10, 2010|archive-url=https://web.archive.org/web/20101010103435/http://www.streamys.org/winners/2010-nominees/|url-status=live}}</ref> Ezarik was listed as 97th in ]'s "Hot 100" list for the year 2010.<ref>{{cite web|url=http://www.maxim.com/girls/articles/90539/2010-hot-100.html |title=2010 Hot 100 |access-date=June 1, 2010 |work=] |url-status=dead |archive-url=https://web.archive.org/web/20100813180816/http://www.maxim.com/girls/articles/90539/2010-hot-100.html |archive-date=August 13, 2010 }}</ref> In 2010, ] hired her to create five videos as part of their Healthymagination campaign. The videos received over 2 million views. She also did some work for ] and ].<ref>{{cite web|url=http://www.fastcompany.com/magazine/150/the-new-influentials.html?partner=homepage_newsletter|title=The New Faces of Social Media|last=Borden|first=Mark|date=October 25, 2010|website=]|access-date=November 11, 2010|archive-date=November 6, 2010|archive-url=https://web.archive.org/web/20101106172055/http://www.fastcompany.com/magazine/150/the-new-influentials.html?partner=homepage_newsletter|url-status=live}}</ref> In April 2011, she was nominated for the ] for Best Web Personality/Host.<ref>{{cite web|url=http://www.webbyawards.com/webbys/current.php?media_id=97&season=15|archive-url=https://web.archive.org/web/20110415053345/http://www.webbyawards.com/webbys/current.php?media_id=97&season=15|access-date=April 14, 2011|archive-date=April 15, 2011|publisher=Webby Awards|title=The Webby Awards|url-status=dead}}</ref> The Webby Awards recognizes two classifications of winners each category – The Webby Award, chosen by The ], and The People's Voice Award which is voted on by the public. Ezarik won the People's Voice Award in the category.<ref>{{cite web|url=http://www.sltrib.com/sltrib/blogsburger/51742801-53/award-webby-voice-com.html.csp|title=Justin Bieber takes home his first Webby Award|access-date=May 5, 2011|date=May 3, 2011|work=]|author=Burger, David|archive-date=October 10, 2012|archive-url=https://web.archive.org/web/20121010102743/http://www.sltrib.com/sltrib/blogsburger/51742801-53/award-webby-voice-com.html.csp|url-status=live}}</ref><ref>{{cite news|url=http://www.hollywood.com/news/Justin_Bieber_Zach_Galifianakis_Are_15th_Annual_Webby_Award_Winners/7789748|title=The Webby Award|access-date=May 5, 2011|date=May 3, 2011|work=]|author=Sundermann, Eric|archive-date=September 5, 2012|archive-url=https://archive.today/20120905131108/http://www.hollywood.com/news/Justin_Bieber_Zach_Galifianakis_Are_15th_Annual_Webby_Award_Winners/7789748|url-status=live}}</ref>

In November 2013, Ezarik hosted a social media lounge for the ].<ref>{{cite web|url=https://www.hollywoodreporter.com/news/teennick-halo-awards-kevin-jonas-655213|title=TeenNick HALO Awards: Kevin Jonas to Co-Host, Enrique Iglesias to Perform (Exclusive)|access-date=November 18, 2013|date=November 12, 2013|author=Ng, Philiana|work=]|archive-date=November 16, 2013|archive-url=https://web.archive.org/web/20131116044048/http://www.hollywoodreporter.com/news/teennick-halo-awards-kevin-jonas-655213|url-status=live}}</ref> She was nominated at the ] in 2014 for Best Collaboration with ], ], Greg Miller, and ].<ref>{{cite web|url=https://www.streamys.org/2014/08/4th-annual-streamy-award-nominees/|title=And The 4th Annual Streamy Award Nominees Are…|access-date=September 19, 2017|date=August 18, 2014|website=Streamys.org|archive-date=June 20, 2018|archive-url=https://web.archive.org/web/20180620231913/https://www.streamys.org/2014/08/4th-annual-streamy-award-nominees/|url-status=dead}}</ref> At the ], Ezarik won in the Lifestyle category.<ref>{{cite web|url=http://www.streamys.org/nominees-winners/5th-annual-nominees-winners/|title=5th Annual Winners & Nominees|access-date=September 18, 2015|date=September 17, 2015|publisher=Streamys.org|archive-date=August 16, 2015|archive-url=https://web.archive.org/web/20150816150658/http://www.streamys.org/nominees-winners/5th-annual-nominees-winners/|url-status=live}}</ref>

Ezarik signed with the ] in July 2017,<ref>{{cite web|url=https://www.hollywoodreporter.com/news/social-media-star-ijustine-exits-uta-wme-1022870|title=Social Media Star iJustine Signs With WME (Exclusive)|access-date=January 2, 2018|date=July 20, 2017|work=]|author=Jarvey, Natalie|archive-date=January 3, 2018|archive-url=https://web.archive.org/web/20180103013254/https://www.hollywoodreporter.com/news/social-media-star-ijustine-exits-uta-wme-1022870|url-status=live}}</ref> and she was named one of the top 10 Top Tech/Business Influencers by '']'' for 2017.<ref>{{cite web|url=https://www.forbes.com/sites/clareoconnor/2017/12/20/forbes-top-influencers-these-10-tech-and-business-experts-rule-social-media/|title=Forbes Top Influencers: These 10 Tech And Business Experts Rule Social Media|access-date=January 2, 2018|date=December 20, 2017|work=]|author=O'Connor, Clare|archive-date=January 3, 2018|archive-url=https://web.archive.org/web/20180103072526/https://www.forbes.com/sites/clareoconnor/2017/12/20/forbes-top-influencers-these-10-tech-and-business-experts-rule-social-media/|url-status=live}}</ref>

On March 10, 2019, Ezarik surpassed 1,000,000,000 views on her iJustine YouTube channel.<ref>{{Cite web|url=https://www.youtube.com/channel/UCey_c7U86mJGz1VJWH5CYPA|title=iJustine|website=YouTube|language=en|access-date=March 11, 2019|archive-date=March 11, 2019|archive-url=https://web.archive.org/web/20190311002913/https://www.youtube.com/channel/UCey_c7U86mJGz1VJWH5CYPA|url-status=live}}</ref><ref>{{Cite web|url=https://socialblade.com/youtube/user/ijustine|title=ijustine YouTube Stats, Channel Statistics - Socialblade.com|website=socialblade.com|access-date=March 11, 2019|archive-date=May 24, 2019|archive-url=https://web.archive.org/web/20190524204437/https://socialblade.com/youtube/user/ijustine|url-status=live}}</ref>

On June 13, 2020, along with her sister Jenna, she hosted Same Brain, a podcast centering on ], ], and ]s.<ref>{{Cite web |last=Key |first=Kim |date=2022-02-23 |title=The Best Podcasts for 2022 |url=https://www.pcmag.com/news/the-best-podcasts |access-date=2022-09-18 |website=PCMAG |language=en |archive-date=September 20, 2022 |archive-url=https://web.archive.org/web/20220920171207/https://www.pcmag.com/news/the-best-podcasts |url-status=live }}</ref>

== Other ventures ==

=== Acting career ===
On November 4, 2009, she appeared as AJ, a 16-year-old crime victim, in a ] of ''] '' titled "Users".<ref name="JEcTdotC">{{cite web|url = http://www.tv.com/justine-ezarik/person/665488/appearances.html?tag=page_nav;subtabs;appearances|archive-url = https://archive.today/20130204210652/http://www.tv.com/justine-ezarik/person/665488/appearances.html?tag=page_nav;subtabs;appearances|url-status = dead|archive-date = February 4, 2013|title = Justine Ezarik Credits|access-date = November 2, 2010|publisher = ]}}</ref><ref>{{cite web|url=http://www.nbc.com/Law_and_Order_Special_Victims_Unit/about/recaps.shtml#cat=11&mea=11007&ima=73260|title=Episode 11007 – Season 11 – 11/04/2009|access-date=November 9, 2009|date=November 4, 2009|publisher=]|url-status=dead|archive-url=https://web.archive.org/web/20100208230300/http://www.nbc.com/Law_and_Order_Special_Victims_Unit/about/recaps.shtml#cat=11&mea=11007&ima=73260|archive-date=February 8, 2010}}</ref> She was also a contestant on the 7,000th episode of '']'' on November 5, 2009, airing just one day after her appearance on ''Law & Order: Special Victims Unit.'' She won prizes including a first-class trip to ], ], an ] ] computer, a ] watch, ] cooking appliances, and a ] recording keyboard.<ref>. Retrieved November 7, 2009. {{webarchive |url=https://web.archive.org/web/20091110114639/http://www.cbs.com/daytime/the_price_is_right/video/?pid=fewAu0lmfc_k0EeApI5bukg1mmhAbGZ_ |date=November 10, 2009 }}</ref> According to her ] page, in 2009 and 2010 she earned ] guest appearance credits for '']'',<ref>{{Cite news|url=https://gigaom.com/2010/08/17/sxephil-ijustine-and-shane-dawson-spill-secret-fears-for-black-box-tv/|title=Sxephil, iJustine and Shane Dawson Spill Secret Fears for Black Box TV|last=Miller|first=Liz Shannon|date=August 17, 2010|work=GigaOm|access-date=June 18, 2018|via=Knowingly, Inc.|archive-date=June 20, 2018|archive-url=https://web.archive.org/web/20180620101234/https://gigaom.com/2010/08/17/sxephil-ijustine-and-shane-dawson-spill-secret-fears-for-black-box-tv/|url-status=live}}</ref> '']'', and ''Totally Sketch''.<ref name=":0">{{cite web|url=https://www.imdb.com/name/nm3891360/|title=Justine Ezarik|website=]|access-date=November 12, 2010|ref=imdb|archive-date=September 4, 2010|archive-url=https://web.archive.org/web/20100904061956/http://www.imdb.com/name/nm3891360/|url-status=live}}</ref>

She also has a credit for the ] of '']'' titled "Middle Men".<ref name="JEcTdotC" /> Ezarik had a major recurring role as Orange's love interest, Passion Fruit on the popular YouTube comedy series '']''.<ref>{{Cite news|url=https://www.wsj.com/articles/SB10001424052748703404004575198410669579950|title=Now Playing on a Computer Near You: A Fruit With an Obnoxious Streak|last=Fowler|first=Geoffrey A.|date=April 26, 2010|work=Wall Street Journal|access-date=January 18, 2019|language=en-US|issn=0099-9660|archive-date=December 17, 2014|archive-url=https://web.archive.org/web/20141217061341/http://www.wsj.com/articles/SB10001424052748703404004575198410669579950|url-status=live}}</ref> She appeared in the ] of '']'' titled "The New Deal".<ref>{{cite web|url=http://www.cwtv.com/shows/the-vampire-diaries/episodenvmiwgocinhs/310|title=The Vampire Diaries - Episode 3.10 – The New Deal|publisher=]|access-date=December 29, 2011|url-status=dead|archive-url=https://web.archive.org/web/20150402114153/http://www.cwtv.com/shows/the-vampire-diaries/episodenvmiwgocinhs/310|archive-date=April 2, 2015}}</ref> From March 31 to May 5, 2012, she served as a host on the reality TV series '']''.<ref>{{cite web|url=https://www.forbes.com/sites/dalebuss/2012/04/02/escape-routes-reality-tv-opens-strong-as-ford-sees-it/|title='Escape Routes' Reality TV Show Opens Strong, as Ford Sees It|last=Buss|first=Dale|date=April 2, 2012|website=]|archive-url=https://web.archive.org/web/20120404232204/http://www.forbes.com/sites/dalebuss/2012/04/02/escape-routes-reality-tv-opens-strong-as-ford-sees-it/|archive-date=April 4, 2012|url-status=dead|access-date=April 11, 2012}}</ref><ref name="FERoNBSTtBE">{{cite web|url=http://www.brandchannel.com/home/post/2012/04/04/Ford-Escape-Routes-NBC-040412.aspx|title=Ford's "Escape Routes" on NBC Brings Social TV to Branded Entertainment|last=Buss|first=Dale|date=April 4, 2012|website=brandchannel|archive-url=https://web.archive.org/web/20120410100428/http://www.brandchannel.com/home/post/2012/04/04/Ford-Escape-Routes-NBC-040412.aspx|archive-date=April 10, 2012|url-status=dead|access-date=April 11, 2012}}</ref> At the time, she had 1.4 million Twitter followers.<ref name="FERoNBSTtBE" /> Ezarik appeared in season 6 of '']''.<ref>{{cite web|url=http://www.watchtheguild.com/the-guild-s6-ep-6-into-the-breach/|title=The Guild – S6 Ep 6: Into the Breach|access-date=December 1, 2012|publisher=WatchTheGuild.com|url-status=dead|archive-url=https://web.archive.org/web/20121201010835/http://www.watchtheguild.com/the-guild-s6-ep-6-into-the-breach/|archive-date=December 1, 2012}}</ref>

After having been named "the most influential person online" in an article in ''Fast Company'' and achieving a number 6 ranking in '']''{{'s}} Digital Power Index in 2012, Ezarik signed with ] in 2013.<ref>{{cite web|url=https://www.hollywoodreporter.com/news/youtube-star-ijustine-signs-uta-440418|title=YouTube Star iJustine Signs With UTA (Exclusive)|last=Sun|first=Rebecca|date=April 16, 2013|website=]|access-date=October 27, 2016|archive-date=February 1, 2017|archive-url=https://web.archive.org/web/20170201130058/http://www.hollywoodreporter.com/news/youtube-star-ijustine-signs-uta-440418|url-status=live}}</ref> In 2014, she was ranked among the 100 most influential people toward 18–34 year olds by ] of '']''.<ref>{{cite magazine|url=https://time.com/75390/time-most-100/|title=Forget the TIME 100, Meet the Most 100|last=Stein|first=Joel|date=April 24, 2014|magazine=]|access-date=October 27, 2016|archive-date=October 28, 2016|archive-url=https://web.archive.org/web/20161028022259/http://time.com/75390/time-most-100/|url-status=live}}</ref> '']'' named her as one of its 2015 Social Media Stars.<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/pop-shop/6722993/billboard-social-media-stars-info|title=Getting to Know the Billboard 2015 Social Media Stars|access-date=October 27, 2016|date=October 12, 2015|magazine=]|archive-date=September 29, 2016|archive-url=https://web.archive.org/web/20160929204203/http://www.billboard.com/articles/columns/pop-shop/6722993/billboard-social-media-stars-info|url-status=live}}</ref> She has hosted '']'' and for ].<ref name=sun042013/> She had a special cameo appearance as Pam in the 2015 comedy film '']''.<ref name=":0" /> She appeared in the 2016 ] film '']'' as well as the ] webseries '']''.<ref>{{cite web|url=https://deadline.com/2016/06/sharknado-the-4th-awakens-adds-cameos-reveals-socials-verdict-on-tara-reid-1201777394/|title='Sharknado: The 4th Awakens' Adds Cameos, Reveals Social's Verdict On Tara Reid|access-date=October 26, 2016|date=June 22, 2016|website=]|author=de Moraes, Lisa|archive-date=October 28, 2016|archive-url=https://web.archive.org/web/20161028020946/http://deadline.com/2016/06/sharknado-the-4th-awakens-adds-cameos-reveals-socials-verdict-on-tara-reid-1201777394/|url-status=live}}</ref><ref>{{cite web|url=http://people.com/celebrity/escape-the-night-youtube-red-trailer/|title=A Cast to Die For! Watch the Trailer for YouTube Red's Murder-Mystery Series, Escape the Night, Starring Joey Graceffa, iJustine & More|last=Gavilanes|first=Grace|date=June 15, 2016|work=]|access-date=October 26, 2016|archive-date=October 28, 2016|archive-url=https://web.archive.org/web/20161028021423/http://people.com/celebrity/escape-the-night-youtube-red-trailer/|url-status=live}}</ref>

On December 1, 2016, Ezarik was announced as a boardroom advisor to ] on the only season of '']''.<ref>{{cite web|url=https://variety.com/2016/tv/news/new-celebrity-apprentice-rocco-dispirito-ijustine-1201931319/|title='The New Celebrity Apprentice' Adds Rocco DiSpirito, Leeza Gibbons, iJustine as Boardroom Advisors|last=Schwindt|first=Oriana|date=December 1, 2016|website=]|access-date=December 6, 2016|archive-date=December 5, 2016|archive-url=https://web.archive.org/web/20161205144512/http://variety.com/2016/tv/news/new-celebrity-apprentice-rocco-dispirito-ijustine-1201931319/|url-status=live}}</ref> Ezarik appears as a main character on the YouTube Red murder-mystery series '']'' as the Gambler. In episode 3, titled "Buried Alive" she is killed by being buried alive. She also participated in the fourth season of the series, titled ''Escape the Night: All-Stars'', as the Adventurer. She died in the second episode of the season by being choked to death.

=== Published works ===
In May 2014, ] announced that its Atria Publishing Group division had partnered with United Talent Agency and would publish books by a group of social media stars including iJustine.<ref>{{Cite news|url=https://www.nytimes.com/2014/05/22/business/media/media-companies-join-to-extend-the-brands-of-youtube-stars.html|title=Media Companies Join to Extend the Brands of YouTube Stars|last=Barnes|first=Brooks|date=May 21, 2014|work=The New York Times|access-date=January 18, 2019|language=en-US|issn=0362-4331|archive-date=March 2, 2015|archive-url=https://web.archive.org/web/20150302051148/http://www.nytimes.com/2014/05/22/business/media/media-companies-join-to-extend-the-brands-of-youtube-stars.html|url-status=live}}</ref> Her book–titled ''I, Justine'' ({{ISBN|1476791511}})–was released on June 2, 2015. '']'' writer David Zax described the book saying, "Ezarik wound up writing a sort of work of investigative journalism about herself by digging into a morass of tweets, photos, and videos to help remind herself who she is."<ref>{{cite web|url=https://www.fastcompany.com/3047041/my-creative-life/analog-confessions-of-youtube-star-ijustine|title=Analog Confessions Of YouTube Star iJustine: When you overshare for a living, what's left for your memoir? The truth, says Justine "iJustine" Ezarik, who just published hers.|last=Zax|first=David|date=June 5, 2015|work=]|access-date=October 27, 2016|archive-date=October 28, 2016|archive-url=https://web.archive.org/web/20161028021934/https://www.fastcompany.com/3047041/my-creative-life/analog-confessions-of-youtube-star-ijustine|url-status=live}}</ref>

=== Podcast ===
{{Infobox podcast
| italic_title = no
| title = Same Brain
| host = {{ubl|Justine Ezarik|Jenna Ezarik}}
| genre = {{ubl|]|]|]}}
| language = English
| length = 25-60 Min
| country = ]
| camera = Tyler Davis Carey
| production = {{ubl|Justine Ezarik|Jenna Ezarik}}
| picture_format = ]
| video format = ]
| audio format = ]
| num_seasons = 2
| num_episodes = 78
| first_aired = {{Start date|2020|06|13}}
| ended = Present
| ratings = 4.9/5
| provider = ]
| license = © iJustine and Jenna
| website = {{URL|https://anchor.fm/samebrain}}
}}

'''Same Brain''' is a weekly ] that is distributed by Anchor Podcasts and is syndicated to ], ], ], and other listening platforms. Hosted by ]s Justine Ezarik and her sister, Jenna, this podcast centers on ], ], and ]s.

The pilot episode was recorded in the making of Justine's review of the ] for the ] ] on April 20 during ]'s ] due to the ]<ref name="iJMagicKeyboard">{{YouTube|id=MdnO7Tl390c|title=2020 iPad Pro Magic Keyboard Review {{!}} A Month with iPad Pro}}</ref><ref name="SameBrain1080">{{Cite web |last=Fitzgerald |first=Clare |date=2020-06-14 |title=iJustine Launches Podcast |url=https://teneightymagazine.com/2020/06/14/ijustine-launches-podcast/ |access-date=2020-10-06 |website=TenEighty |language=en-GB |archive-date=May 13, 2023 |archive-url=https://web.archive.org/web/20230513142136/https://teneightymagazine.com/2020/06/14/ijustine-launches-podcast/ |url-status=live }}</ref> and was later posted as a test on June 13.<ref>{{YouTube|id=mIOr6DO2Das|title=WE MADE A PODCAST!! 🧠 Same Brain 🧠}}</ref> The episode garnered positive reaction from fans<ref name="SameBrain1080" /> and production of the podcast came to fruition a week later.{{Citation needed|date=February 2022}}

==== Background and development ====
Prior to the development, Justine hosted ] from 2007 to 2011.

When Justine watched the promos for the ] ] showing all the things that could be done on an iPad, she wondered if she could do a podcast.{{Citation needed|date=February 2022}} On March 24, four days after her birthday, Justine recorded a mock podcast under the name "iQuaranJustine" during the recording of the 2020 iPad Pro review.<ref>{{YouTube|id=gn6zRTF0i7Q|title=iPad Pro Unboxing and Review}}</ref> On April 20, while covering the pass-through charging part in her 2020 iPad Pro Magic Keyboard Review, she recorded the pilot episode under the name "Same Brain" with her sister, Jenna.<ref name="iJMagicKeyboard" />

==== Release ====
The podcast released new episodes on a weekly basis on a Saturday.{{Citation needed|date=February 2022}} The first non-special episode was released on January 21, 2021, instead of a typical Saturday.{{Citation needed|date=February 2022}}

The first season lasted 52 episodes and concluded on December 29, 2021. The second season premiered on January 29, 2022.

On September 16, 2022, a new episode was released after a 5-month hiatus.

==== Seasons ====
{| class="wikitable"
! rowspan="2" |Season
! rowspan="2" |Episodes
! colspan="2" |Originally aired
|-
!First aired
!Last aired
|-
|1
|52
|June 13, 2020
|December 29, 2021
|-
|2
|26
|January 29, 2022
|Present
|}

==== Guests ====
]

* ] - Head executive of ]'s ] division. First guest on the show. Appeared on episodes 8, 43, and 59.<ref name=":5" /><ref name=":6" /><ref>{{Cite web |last=Grixti |first=Shannon |date=2020-09-11 |title=Xbox Revealed The Xbox Series S In July And Nobody Even Noticed |url=http://press-start.com.au/news/xbox/2020/09/12/xbox-revealed-the-xbox-series-s-in-july-and-nobody-even-noticed/ |access-date=2020-10-09 |website=Press Start |language=en-US}}</ref><ref>{{Cite web |last=Skrebels |first=Joe |date=2020-07-29 |title=Xbox Series X: Phil Spencer Sparks Speculation About August Event |url=https://www.ign.com/articles/xbox-series-x-phil-spencer-sparks-speculation-about-august-event |access-date=2020-10-29 |website=] |archive-date=July 20, 2023 |archive-url=https://web.archive.org/web/20230720213702/https://www.ign.com/articles/xbox-series-x-phil-spencer-sparks-speculation-about-august-event |url-status=live }}</ref>
* Bob Borchers - ] of product marketing at ]. Appeared on episode 16.<ref name=":02">{{Cite web |last=Miller |first=Chance |date=2020-10-04 |title=Apple executives talk new iPad lineup, Touch ID, and more in interview on 'Same Brain' podcast |url=https://9to5mac.com/2020/10/04/apple-executives-talk-new-ipad-lineup-touch-id-and-more-in-interview-on-same-brain-podcast/ |access-date=2020-10-05 |website=9to5Mac |language=en-US |archive-date=December 5, 2022 |archive-url=https://web.archive.org/web/20221205200309/https://9to5mac.com/2020/10/04/apple-executives-talk-new-ipad-lineup-touch-id-and-more-in-interview-on-same-brain-podcast/ |url-status=live }}</ref><ref name=":1">{{Cite web |last=Wituschek |first=Joe |date=2020-10-04 |title=Apple VPs join Same Brain podcast to talk iPad Air, Touch ID, and more |url=https://www.imore.com/apples-vp-hardware-engineering-talks-ipad-new-interview |access-date=2020-10-05 |website=iMore |archive-date=July 20, 2023 |archive-url=https://web.archive.org/web/20230720213703/https://www.imore.com/apples-vp-hardware-engineering-talks-ipad-new-interview |url-status=live }}</ref><ref name=":2">{{Cite web |last=Vegvari |first=Steve |date=2020-10-05 |title=Apple VPs Discuss iPad Air's Touch ID and iPad Lineup on Same Brain Podcast |url=https://www.iphoneincanada.ca/apple/apple-vps-discuss-ipad-airs-touch-id-and-ipad-lineup-on-same-brain-podcast/ |archive-url=https://web.archive.org/web/20221204091009/https://www.iphoneincanada.ca/apple/apple-vps-discuss-ipad-airs-touch-id-and-ipad-lineup-on-same-brain-podcast/ |archive-date=December 4, 2022 |access-date=2020-10-05 |website=iPhone in Canada Blog |language=en-US |url-status=live }}</ref><ref name=":4">{{Cite web |last=Purcher |first=Jack |date=2020-10-05 |title=Apple VP's for Hardware and Product Marketing talk up a storm about the new iPads on a Video Podcast over the weekend |url=https://www.patentlyapple.com/patently-apple/2020/10/apple-vps-for-hardware-and-product-marketing-talk-up-a-storm-about-the-new-ipads-on-a-video-podcast-over-the-weekend.html |access-date=2020-10-05 |website=Patently Apple |archive-date=July 20, 2023 |archive-url=https://web.archive.org/web/20230720213704/https://www.patentlyapple.com/patently-apple/2020/10/apple-vps-for-hardware-and-product-marketing-talk-up-a-storm-about-the-new-ipads-on-a-video-podcast-over-the-weekend.html |url-status=live }}</ref><ref name=":7">{{Cite web |last=McShan |first=Frank |date=2020-10-04 |title=New iPad Air's Touch ID Power Button an 'Incredible Feat of Engineering' According to Apple VP |url=https://www.macrumors.com/2020/10/04/ipad-air-touch-id-podcast/ |access-date=2020-10-06 |website=MacRumors |language=en |archive-date=July 20, 2023 |archive-url=https://web.archive.org/web/20230720213703/https://www.macrumors.com/2020/10/04/ipad-air-touch-id-podcast/ |url-status=live }}</ref><ref name=":8">{{Cite web |last=Owen |first=Malcolm |date=2020-10-04 |title=Power button Touch ID on the iPad Air 4 was an 'incredible feat' |url=https://appleinsider.com/articles/20/10/04/power-button-touch-id-on-the-ipad-air-4-was-an-incredible-feat |access-date=2020-10-09 |website=AppleInsider |language=en |archive-date=July 20, 2023 |archive-url=https://web.archive.org/web/20230720213704/https://appleinsider.com/articles/20/10/04/power-button-touch-id-on-the-ipad-air-4-was-an-incredible-feat |url-status=live }}</ref>
* John Ternus - Vice president of hardware engineering at Apple. Appeared on episodes 16 and 74.<ref name=":02" /><ref name=":1" /><ref name=":2" /><ref name=":4" /><ref name=":7" /><ref name=":8" />
* ] - Actor, comedian, filmmaker, rapper, talk show host, and podcaster. Appeared on episode 19.
* ] - Director of Programming for ]. Appeared on episode 21.
* Shruti Haldea - Pro Mac product line manager at Apple. Appeared on episode 22.
* Alex Yu - Mac product manager at Apple. Appeared on episode 22.
* ] - Professional ]. Appeared on episode 27.
* ] - Retired ]. Previously worked with Justine. Appeared on episode 31.
* Nicki Sun - Host & Filmmaker. Appeared on episode 32.
* James Rath - Legally blind filmmaker, accessibility activist and speaker. Appeared on episode 39.
* Panos Panay - Windows Chief Product Officer. Appeared on episodes 44 and 48.
* Breanne Ezarik - Sister of Justine and Jenna. Appeared on episode 46.
* ] - CEO of Apple. Appeared on episode 47.
* Harpreet Singh Rai - CEO of ]. Appeared on episode 51.
* Ben Moon - Filmmaker, author and photographer. Appeared on episode 65.
* ] - CEO of ]. Appeared on episode 66.
* Sara Dietschy - YouTuber and Content Creator. Appeared on episode 69
* Becki and Chris - Filmmakers. Appeared on episode 70.
* Jacques Slade - Rapper and actor. Appeared on episode 71.
* Lisa Jackson - Vice president of Apple's environment policy social initiative. Appeared on episode 74.
* RJ Scaringe - CEO of ]. Appeared on episode 75.

==== Reception ====
Same Brain has a rating of 4.9/5 on Apple Podcasts with over 1.5K ratings.{{Citation needed|date=February 2022}}

==Filmography==
===Film===
{| class="wikitable"
|-
! Year
! Title
! Role
! Notes
|-
| 2010
| '']''
| Melissa
| Short film
|-
| rowspan="3" | 2015
| '']''
| Stuart's wife Pam
|
|-
| ''Absolute Peril''
| Jane
|
|-
| '']''
| Vlogger
| Cameo
|-
| 2016
| '']''
| Assistant
| Cameo
|-
| 2017
| ''A Stork's Journey''
|Social Media Pigeons
|
|-
|}

===Television===
{| class="wikitable"
|-
! Year
! Title
! Role
! Notes
|-
| rowspan="2" | 2009
| '']''
| A.J. Dunne
| Episode: "Users"
|-
|'']''
|Contestant
|Winner of the 7000th show
|-
| rowspan="3" | 2010
|'']''
| Kate Hale
| Television short
|-
| '']''
| Meredith Joy
| Episode: "Middle Man"
|-
| '']''
| Reporter No. 3
| Episode: "1.5947"
|-
| 2011
|'']''
| Herself
| Guest host; 2 episodes
|-
| rowspan="2" | 2012
|'']''
| Bartender
| Episode: "The New Deal"
|-
|'']''
| Herself
| Co-host; 6 episodes
|-
| 2012–2014
|'']''
| Passion Fruit
| Main role; 56 episodes
|-
| 2017
|'']''
| Herself
| Episode: "Star Power: Web Stars!"
|-
| 2018
|'']''
| Herself
| Guest commentator
|}

===Web===
{| class="wikitable"
|-
! Year
! Title
! Role
! Notes
|-
| 2009–present
| '']''
| Passion Fruit / Mandy
| Main cast; 16 episodes
|-
| rowspan="2" | 2009
| ''Totally Sketch''
| rowspan="3" | Herself
| Episode: "Behind the Spoof"
|-
| '']''
| Episode: "Zombies Take Over"
|-
| 2010
| ''The YouTube Assassin''
| Episode: "3"
|-
| 2011
| ''The Last Moments of a Relationship''
| Girlfriend
| Episode: "Blessed Girlfriend"
|-
| rowspan="3" | 2012
| ''The Tommy Wi-Show''
| Herself
| Episode: "Fight Night Champion"
|-
| '']''
| Bella
| Episode: "Shot Heard Round the World"
|-
| '']''
| Sabina
| Episodes: "Into the Breach", "Occupy HQ"
|-
| 2012–present
| ''YouTubers React''
| rowspan="2" | Herself
|
|-
| 2012–2017
| '']''
| 6 episodes
|-
| 2012–2013
| '']''
| Hipster Idol
| Recurring role; 3 episodes
|-
| rowspan="2" | 2013
| ''Pancake Manor''
| Herself
|
|-
| ''Lauren''
| Annie
| Recurring role; 2 episodes
|-
| 2013–present
| ''The Gauntlet''
| rowspan="2" | Herself
| Recurring role; 6 episodes
|-
| 2014
| ''District Voices''
|
|-
| 2015
| ''Fight of the Living Dead''
| Contestant
|
|-
| 2016, 2019
| '']''
| The Gambler / The Adventurer
| Main role; YouTube Red series: 3 episodes (Season One), 2 episodes (Season Four)
|-
| 2016
| '']''
| LizzieBeth
| Episode: "YouTube Death Battle Showdown"
|-
| 2017
| '']''
| rowspan="4" | Herself
| Episode: "Strange Lollipop Taste Test ft. Rosanna Pansino & iJustine"
|-
| 2017–2018
| '']''
| 2 episodes
|-
| rowspan="2" | 2018
|'']''
| Episode: "Naming the new iPhone X? Ask MKBHD V30!"
|-
| '']''
| Episode: "Reviewing Potentially TERRIBLE Kitchen Gadgets Ft. iJustine"
|}

==Awards and nominations==
{| class="wikitable"
|-
! Year
! Category
! Award
! Result
! {{Refh}}
|-
| ]
| Best Vlogger
| ]
| {{nom}}
|<ref>{{Cite web|title=2nd Annual Winners & Nominees|url=https://www.streamys.org/nominees-winners/2010-nominees/|access-date=2021-07-13|website=The Streamy Awards|language=en|archive-date=July 17, 2020|archive-url=https://web.archive.org/web/20200717052455/https://www.streamys.org/nominees-winners/2010-nominees/|url-status=live}}</ref>
|-
| ]
| Choice Web Star
| ]
| {{nom}}
|<ref>{{Cite web|title=Teen Choice Awards 2010: Winners and Nominees|url=https://www.mcall.com/entertainment/zap-teen-choice-2010-nominees-winners-link-photogallery.html|access-date=2021-07-13|website=mcall.com|archive-date=July 13, 2021|archive-url=https://web.archive.org/web/20210713184511/https://www.mcall.com/entertainment/zap-teen-choice-2010-nominees-winners-link-photogallery.html|url-status=dead}}</ref>
|-
| ]
| Web Personality/Host
| ]s<br/>(People's Voice Award)
| {{won}}
|<ref>{{Cite web|last=savage|first=sophia|date=2011-05-03|title=2011 Webby Award Winners: Arcade Fire, Twitter, Bieber, Funny Or Die, Jim Carrey and More|url=https://www.indiewire.com/2011/05/2011-webby-award-winners-arcade-fire-twitter-bieber-funny-or-die-jim-carrey-and-more-185499/|access-date=2021-07-13|website=IndieWire|language=en|archive-date=September 20, 2021|archive-url=https://web.archive.org/web/20210920222311/https://www.indiewire.com/2011/05/2011-webby-award-winners-arcade-fire-twitter-bieber-funny-or-die-jim-carrey-and-more-185499/|url-status=live}}</ref>
|-
| ]
| Best First-Person Series
| ]
| {{nom}}
|<ref>{{Cite web|title=5th Annual Winners & Nominees|url=https://www.streamys.org/nominees-winners/5th-annual-nominees-winners/|access-date=2021-07-13|website=The Streamy Awards|language=en|archive-date=August 15, 2015|archive-url=https://web.archive.org/web/20150815082340/http://www.streamys.org/nominees-winners/5th-annual-nominees-winners/|url-status=live}}</ref>
|-
| ]
| Choice Web Star
| ]
| {{nom}}
|<ref>{{Cite web|last=HitFix|date=2014-08-10|title=2014 Teen Choice Awards Winners and Nominees – complete list|url=https://uproxx.com/hitfix/2014-teen-choice-awards-winners-and-nominees-complete-list/|access-date=2021-07-13|website=UPROXX|language=en-US|archive-date=March 24, 2019|archive-url=https://web.archive.org/web/20190324194643/https://uproxx.com/hitfix/2014-teen-choice-awards-winners-and-nominees-complete-list/|url-status=live}}</ref>
|-
| ]
| Choice Web Star: Gaming
| ]
| {{nom}}
|<ref>{{Cite web|last=HitFix|date=2014-08-10|title=2014 Teen Choice Awards Winners and Nominees – complete list|url=https://uproxx.com/hitfix/2014-teen-choice-awards-winners-and-nominees-complete-list/|access-date=2021-07-13|website=UPROXX|language=en-US|archive-date=March 24, 2019|archive-url=https://web.archive.org/web/20190324194643/https://uproxx.com/hitfix/2014-teen-choice-awards-winners-and-nominees-complete-list/|url-status=live}}</ref>
|-
| ]
| Best Collaboration for ''The Gauntlet'': Season 2 <br/><small>(with ], ], Greg Miller, and ])</small>
| ]
| {{nom}}
|<ref>{{Cite web|title=6th Annual Nominees|url=https://www.streamys.org/nominees-winners/6th-annual-nominees/|access-date=2021-07-13|website=The Streamy Awards|language=en|archive-date=August 27, 2016|archive-url=https://web.archive.org/web/20160827120646/http://www.streamys.org/nominees-winners/6th-annual-nominees|url-status=live}}</ref>
|-
| ]
| Best Lifestyle Series
| ]
| {{won}}
|<ref>{{Cite web|title=7th Annual Nominees|url=https://www.streamys.org/nominees-winners/7th-annual-nominees/|access-date=2021-07-13|website=The Streamy Awards|language=en|archive-date=June 29, 2023|archive-url=https://web.archive.org/web/20230629030431/https://www.streamys.org/nominees-winners/7th-annual-nominees/|url-status=live}}</ref>
|-
| ]
| Best Ensemble Cast for '']'' <br/><small>(with ], ], Sierra Furtado, ], ], ], Oli White, Andrea Brooks, ] and ])</small>
| ]
| {{won}}
|<ref>{{Cite web|title=8th Annual Nominees|url=https://www.streamys.org/nominees-winners/8th-annual-nominees/|access-date=2021-07-13|website=The Streamy Awards|language=en|archive-date=August 28, 2023|archive-url=https://web.archive.org/web/20230828024309/https://www.streamys.org/nominees-winners/8th-annual-nominees/|url-status=live}}</ref>
|-
| ]
| Vlogger of the Year
| ]
| {{nom}}
| <ref>{{cite web |title=iJustine - The Shorty Awards |url=https://shortyawards.com/10th/ijustine |website=shortyawards.com |access-date=November 28, 2020 |archive-date=October 13, 2020 |archive-url=https://web.archive.org/web/20201013152357/https://shortyawards.com/10th/ijustine |url-status=live }}</ref>
|-
| ]
| Technology
| ]
| {{nom}}
| <ref>{{cite web |title=Winners Announced for the 9th Annual Streamy Awards |url=https://www.streamys.org/2019/12/winners-announced-for-the-9th-annual-streamy-awards/ |website=Streamys.org |access-date=November 28, 2020 |language=en |date=December 13, 2019 |archive-date=January 16, 2021 |archive-url=https://web.archive.org/web/20210116045332/https://www.streamys.org/2019/12/winners-announced-for-the-9th-annual-streamy-awards/ |url-status=live }}</ref>
|}


==See also== ==See also==
*] * ]
*] * ]
*] * ]
*] * ]

==Bibliography==
* {{Cite book|title=I, Justine: An Analog Memoir|last1=Ezarik|first1=Justine|last2=Hargrave|first2=C. L.|publisher=Keywords Press|year=2015|isbn=9781476791517|location=New York|oclc=887849720}}

==References==
{{Reflist}}


==External links== ==External links==
{{Commons category}}
{{wikiquote}}{{commonscat|Justine Ezarik}}
* * {{YouTube|u=ijustine|Justine Ezarik}}
* {{IMDb name|3891360|Justine Ezarik}}
*
* {{Discogs artist|Justine Ezarik|Justine Ezarik}}
*

* from ] News, ]
{{Good article}}
{{Streamy Awards Winners CSS}}
{{Authority control}}


{{DEFAULTSORT:Ezarik, Justine}}
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Latest revision as of 01:15, 25 December 2024

American YouTuber (born 1984)

iJustine
iJustine in June 2015
BornJustine Ezarik
(1984-03-20) March 20, 1984 (age 40)
Pittsburgh, Pennsylvania, U.S.
EducationPittsburgh Technical Institute
OccupationYouTuber
Years active2006–present
Known for300-page iPhone bill
YouTube information
Channel
Genres
Subscribers7.1 million
Total views1.46 billion
Creator Awards
100,000 subscribers
1,000,000 subscribers
Last updated: October 20, 2024
TikTok information
Page
Followers1.6 million
Last updated: December 5, 2024
Instagram information
Page
Followers1.6 million
Websiteijustine.com

Justine Ezarik (/iːˈzɛər.ɪk/ ee-ZAIR-ik; born March 20, 1984) is an American YouTuber. She is best known as iJustine, with over one billion views on her YouTube channel. She gained attention as a lifecaster who communicated directly with her millions of viewers on her Justin.tv channel, ijustine.tv. She acquired notability in roles variously described as a "lifecasting star", a "new media star", or one of the Internet's most popular lifecasters. She posts videos on her main channel iJustine.

Ezarik was known for her "300-page iPhone bill" which followed the first month of service after the introduction of the first iPhone in 2007. The viral video of her review earned her international attention. Ezarik was ranked among the top 1000 Twitter users in the world with over 1.8 million followers. Ezarik had starred on the YouTube comedy series Annoying Orange, as Orange's love interest Passion Fruit. In 2016, she was an advisor to Arnold Schwarzenegger on the reality competition series The New Celebrity Apprentice. Her television acting credits include guest appearances on Law & Order: Special Victims Unit, Criminal Minds, The Bold and the Beautiful, and The Vampire Diaries. Ezarik also appeared as a main character on the first and fourth seasons of the YouTube Premium murder-mystery reality series Escape the Night.

Justine reviewed a variety of tech devices, but particularly preferred reviewing Apple products such as iPhones, iPads, and MacBooks. She has been a winner of a Webby Award and 2 Streamy Awards.

Early life

Justine Ezarik was born in Pittsburgh, Pennsylvania, the oldest daughter of the late Michelle Ezarik, a physical education teacher, and Steve Ezarik, a coal miner of Slovak descent. She attended Bentworth High School, in Washington County, Pennsylvania, graduating in 2002. Ezarik has two younger sisters, Breanne and Jenna.

Career

Early career

After graduating from the Pittsburgh Technical Institute in 2004, Ezarik landed several jobs in graphic design and video editing before starting her own business. In December 2006, she was named one of five finalists in the "Yahoo! Talent Show", a Yahoo!-sponsored competition for best online videos.

She played a photojournalist covering a bank robbery in downtown Pittsburgh on the television series The Kill Point from Spike TV, which starred John Leguizamo and Donnie Wahlberg; it was filmed in May 2007. In 2007, she was an occasional co-host and panel member on MacBreak and MacBreak Weekly with Leo Laporte.

iJustine in a car with lifecasting equipment

Ezarik appeared live on the Internet through the use of a wireless webcam and microphone on her own iJustine lifecasting channel on Justin Kan's Justin.tv, where she began transmitting her life via the Internet on May 29, 2007. She was never paid for any of this volunteer work on Kan's channel as a beta-tester.

Her reality-video blog (vlog) was the first one launched on Justin.tv. Kan had been encouraged by fans and followers to allow someone else to make a guest appearance on his lifecasting channel.

At first Ezarik was considering producing a video series for the technology audience because they had been the most captive audience for online video series. She stated that she did not intend to broadcast what she considers private moments, noting "That shouldn't be a problem. I am going to try as much as I can to do 24/7."

When the iPhone debuted in June 2007, Ezarik covered the device's debut at the Mall of America in Bloomington, Minnesota a suburb south of Minneapolis. She had been invited by a technology evangelist to film her Internet TV show at the mall instead of covering its debut at the Shadyside Apple store as she had originally planned.

She covered the July 22, 2007, "The Kill Point" series premiere party live on her lifecast video stream. Ezarik was cited as being one of the website's most popular lifecasters in the October 2007 issues of both The New York Times and The Wall Street Journal.

300-page iPhone bill

Main article: 300-page iPhone bill
iJustine and an iPhone in 2008

In August 2007, she created the "300-page iPhone bill" video and uploaded it to the video sharing site YouTube, where the video quickly became an Internet meme. She also uploaded it to some other video sharing sites. Stories of unexpected billing issues began to circulate in blogs and the technical press after the Apple iPhone's heavily advertised and anticipated release, but this video clip brought the voluminous bills to the attention of the mass media.

Ten days after its initial posting, the video had been viewed more than 2 million times on the Internet, and received international news coverage. The video was later reported to have reached over 8 million total views as of December 2007.

The video earned Ezarik a $5,000 payout from the video hosting service Revver.

Viral video career and Internet celebrity status

Ezarik was also featured in the August 28, 2007 weekly installment of Kevin Sites' People of the Web series on Yahoo! News along with Justin Kan, the creator of Justin.TV. Sites said she was "the star of this network so far," and said "she has model good looks and easy cyber savvyness that attracts both technophiles and casual users alike." The final cut of the interview video included footage from the live web cast of the interview showing Ezarik's webcam viewpoint. When Sites asked her to turn off her lifecasting equipment later in the interview, he noted that "at once the conversation seemed more relaxed and natural," and she discussed the difficulty of having people watching and publicly judging her all day.

In early September 2007, she was featured as the lead story on the Yahoo! homepage which boosted her ratings to as many as 4,000 viewers at any given moment. As of late September 2007, she was living in Pittsburgh and held a position as spokesperson for Pittsburgh Councilman Bill Peduto. She also landed a job with Xtrain which was a firm that specialized in new media expert training. Although her father remained supportive, her friends were beginning to tire of the intrusive nature of her activities by the end of 2007. In October 2007, she was described as one of the web's most popular lifecasters in Tribune Company affiliates such as the Chicago Tribune. That fall, she was a featured participant in the first annual BlogWorld & New Media Expo which bills itself as the "World's Largest Social Media Conference".

By April 2008, Ezarik had largely reduced her lifecasting productions to a less frequent basis. She had resumed pursuit of her web designer and video editor career and was living in Carnegie. Her new equipment by Nokia enabled her to lifecast and produce streaming video live without a computer connection. She continued to make weekly appearances on her own iJustine website at www.ijustine.tv. Still a Carnegie resident at the time, Ezarik planned to be vacationing in North Carolina when the iPhone 3G was released in July 2008 and hoped to find an AT&T wireless store to upgrade her phone while on vacation. That June Ezarik was named by Intel and its PR firm Ogilvy & Mather to a 10-member social media strategy advisory board. In late 2008, she relocated her base of operation from Pittsburgh to Los Angeles.

iJustine involved in discussions at the Intel insider event where she served on Intel's social media strategy advisory board in May 2008

Ezarik posted a video about wanting to order a cheeseburger on YouTube. It got 600,000 views in its first week. Ezarik has come to view iJustine as a character. As a result, she does not curse or drink alcohol on any videos she releases. By January 2009 she had reduced her lifecasting by a few hours a week, and by April 2009 her lifecast channel fell silent. When Ezarik first moved to Los Angeles, she was managed by Richard Frias who also manages YouTube celebrities HappySlip and KevJumba, but according to a post on Ezarik's alternate Twitter account she was unmanaged and earned money by appearing at conferences and in online promotional spots. At the time, she believed that her fanbase was predominantly between the ages of 11 and 18.

In October 2008, she became the host of an online, twice weekly music and lifestyle program produced by PluggedIn.com called The PluggedIn 5.

In 2008, she lived in an apartment in Los Angeles. She has a series of advertisements by the name of "Lost in America" appearing on AT&T's website. The series of ads, which features herself and Karen Nguyen who is a well-known blogger, has not been viewed as successful in the advertising industry. The series has Ezarik and Nguyen getting lost in various locales and solving their problems using AT&T equipment. After the first eleven episodes over the course of two weeks in November 2008, the series only registered a total of 31,000 views according to Tubemogul.

iJustine in 2010

Ezarik was also hired to appear in three commercials for a national TV ad campaign for Mozy, an award-winning online backup and recovery system. She was also hired by MTV and Dick Clark Productions to host online preshows for awards broadcasts. In April 2009, she had approximately 50,000 MySpace friends and the system limit of 5,000 Facebook friends. An April 2009, USA Today article credited her as having 386,000 Twitter followers. By June 2009, she had 590,000 Twitter followers, 94,000 subscribers to the iJustine YouTube channel, and 25,000 Facebook fans. The USA Today story described how she has scaled down her lifecasting because of its deleterious impact on her life.

Carl's Jr. has hired a team of YouTube stars, including Ezarik to produce made-for-web ads for their new Portobello Mushroom Six-Dollar Burger on the Carl's Jr. YouTube channel, each endorser's YouTube page, and other Google-related media outlets. Following the August 6, 2009, Twitter Denial-of-service attack Ezarik was featured in The Wall Street Journal describing her coping mechanisms, such as repeatedly tapping the F5 function key (the refresh button), for Twitter outages. In December 2009, USA Today reported that Ezarik earns about $75,000 annually from YouTube, and claims she has nearly a million followers on Twitter and 300,000 YouTube subscribers. The same article estimated that she has been viewed on YouTube a total of 64 million times and that her spoof on The Black Eyed Peas' "I Gotta Feeling" drew 4.8 million viewers. The article notes that Ezarik does her work with a $400 Canon Powershot digital camera and a $12 green rug from IKEA to create her green screen.

On March 1, 2010, the 2010 Streamy Awards nominations included her in the Best Vlogger category. Ezarik was listed as 97th in Maxim's "Hot 100" list for the year 2010. In 2010, General Electric hired her to create five videos as part of their Healthymagination campaign. The videos received over 2 million views. She also did some work for Mattel and Intel. In April 2011, she was nominated for the Webby Award for Best Web Personality/Host. The Webby Awards recognizes two classifications of winners each category – The Webby Award, chosen by The International Academy of Digital Arts and Sciences, and The People's Voice Award which is voted on by the public. Ezarik won the People's Voice Award in the category.

In November 2013, Ezarik hosted a social media lounge for the Nickelodeon HALO Awards. She was nominated at the 4th Streamy Awards in 2014 for Best Collaboration with Rooster Teeth, Freddie Wong, Greg Miller, and Adam Kovic. At the 2015 Streamy Awards, Ezarik won in the Lifestyle category.

Ezarik signed with the William Morris Endeavor in July 2017, and she was named one of the top 10 Top Tech/Business Influencers by Forbes for 2017.

On March 10, 2019, Ezarik surpassed 1,000,000,000 views on her iJustine YouTube channel.

On June 13, 2020, along with her sister Jenna, she hosted Same Brain, a podcast centering on technology, world news, and video games.

Other ventures

Acting career

On November 4, 2009, she appeared as AJ, a 16-year-old crime victim, in a Season 11 episode of Law & Order: Special Victims Unit titled "Users". She was also a contestant on the 7,000th episode of The Price Is Right on November 5, 2009, airing just one day after her appearance on Law & Order: Special Victims Unit. She won prizes including a first-class trip to Acapulco, Mexico, an Apple Mac Pro computer, a Rolex watch, Viking cooking appliances, and a MIDI recording keyboard. According to her IMDb.com page, in 2009 and 2010 she earned web series guest appearance credits for BlackBoxTV Presents, The Station, and Totally Sketch.

She also has a credit for the November 3, 2010, season 6 episode of Criminal Minds titled "Middle Men". Ezarik had a major recurring role as Orange's love interest, Passion Fruit on the popular YouTube comedy series Annoying Orange. She appeared in the January 5, 2012, season 3 episode of The Vampire Diaries titled "The New Deal". From March 31 to May 5, 2012, she served as a host on the reality TV series Escape Routes. At the time, she had 1.4 million Twitter followers. Ezarik appeared in season 6 of The Guild.

After having been named "the most influential person online" in an article in Fast Company and achieving a number 6 ranking in The Daily Beast's Digital Power Index in 2012, Ezarik signed with United Talent Agency in 2013. In 2014, she was ranked among the 100 most influential people toward 18–34 year olds by Joel Stein of Time. Billboard named her as one of its 2015 Social Media Stars. She has hosted E! News and for NBC. She had a special cameo appearance as Pam in the 2015 comedy film The Wedding Ringer. She appeared in the 2016 Syfy film Sharknado: The 4th Awakens as well as the YouTube Red webseries Escape the Night.

On December 1, 2016, Ezarik was announced as a boardroom advisor to Arnold Schwarzenegger on the only season of The New Celebrity Apprentice. Ezarik appears as a main character on the YouTube Red murder-mystery series Escape the Night as the Gambler. In episode 3, titled "Buried Alive" she is killed by being buried alive. She also participated in the fourth season of the series, titled Escape the Night: All-Stars, as the Adventurer. She died in the second episode of the season by being choked to death.

Published works

In May 2014, Simon & Schuster announced that its Atria Publishing Group division had partnered with United Talent Agency and would publish books by a group of social media stars including iJustine. Her book–titled I, Justine (ISBN 1476791511)–was released on June 2, 2015. Fast Company writer David Zax described the book saying, "Ezarik wound up writing a sort of work of investigative journalism about herself by digging into a morass of tweets, photos, and videos to help remind herself who she is."

Podcast

Podcast
Same Brain
Presentation
Hosted by
  • Justine Ezarik
  • Jenna Ezarik
Genre
LanguageEnglish
Length25-60 Min
Country of originUnited States
Production
CameraTyler Davis Carey
Production
  • Justine Ezarik
  • Jenna Ezarik
Picture format4K UHD
Video formatYouTube
Audio formatMP3
No. of seasons2
No. of episodes78
Publication
Original releaseJune 13, 2020 (2020-06-13) –
Present
Ratings4.9/5
ProviderAnchor Podcasts
License© iJustine and Jenna
Related
Websiteanchor.fm/samebrain

Same Brain is a weekly podcast that is distributed by Anchor Podcasts and is syndicated to Apple Podcasts, Google Podcasts, Spotify, and other listening platforms. Hosted by YouTubers Justine Ezarik and her sister, Jenna, this podcast centers on technology, world news, and video games.

The pilot episode was recorded in the making of Justine's review of the Magic Keyboard for the 4th generation iPad Pro on April 20 during California's stay-at-home order due to the COVID-19 pandemic and was later posted as a test on June 13. The episode garnered positive reaction from fans and production of the podcast came to fruition a week later.

Background and development

Prior to the development, Justine hosted MacBreak from 2007 to 2011.

When Justine watched the promos for the 4th generation iPad Pro showing all the things that could be done on an iPad, she wondered if she could do a podcast. On March 24, four days after her birthday, Justine recorded a mock podcast under the name "iQuaranJustine" during the recording of the 2020 iPad Pro review. On April 20, while covering the pass-through charging part in her 2020 iPad Pro Magic Keyboard Review, she recorded the pilot episode under the name "Same Brain" with her sister, Jenna.

Release

The podcast released new episodes on a weekly basis on a Saturday. The first non-special episode was released on January 21, 2021, instead of a typical Saturday.

The first season lasted 52 episodes and concluded on December 29, 2021. The second season premiered on January 29, 2022.

On September 16, 2022, a new episode was released after a 5-month hiatus.

Seasons

Season Episodes Originally aired
First aired Last aired
1 52 June 13, 2020 December 29, 2021
2 26 January 29, 2022 Present

Guests

Phil Spencer was the first guest to appear on the Same Brain podcast.
  • Phil Spencer - Head executive of Microsoft's Xbox division. First guest on the show. Appeared on episodes 8, 43, and 59.
  • Bob Borchers - Vice president of product marketing at Apple. Appeared on episode 16.
  • John Ternus - Vice president of hardware engineering at Apple. Appeared on episodes 16 and 74.
  • Tom Green - Actor, comedian, filmmaker, rapper, talk show host, and podcaster. Appeared on episode 19.
  • Larry Hryb - Director of Programming for Xbox Live. Appeared on episode 21.
  • Shruti Haldea - Pro Mac product line manager at Apple. Appeared on episode 22.
  • Alex Yu - Mac product manager at Apple. Appeared on episode 22.
  • Justin Roberts - Professional ring announcer. Appeared on episode 27.
  • Kenny Florian - Retired mixed martial artist. Previously worked with Justine. Appeared on episode 31.
  • Nicki Sun - Host & Filmmaker. Appeared on episode 32.
  • James Rath - Legally blind filmmaker, accessibility activist and speaker. Appeared on episode 39.
  • Panos Panay - Windows Chief Product Officer. Appeared on episodes 44 and 48.
  • Breanne Ezarik - Sister of Justine and Jenna. Appeared on episode 46.
  • Tim Cook - CEO of Apple. Appeared on episode 47.
  • Harpreet Singh Rai - CEO of Oura Ring. Appeared on episode 51.
  • Ben Moon - Filmmaker, author and photographer. Appeared on episode 65.
  • Daniel Ek - CEO of Spotify. Appeared on episode 66.
  • Sara Dietschy - YouTuber and Content Creator. Appeared on episode 69
  • Becki and Chris - Filmmakers. Appeared on episode 70.
  • Jacques Slade - Rapper and actor. Appeared on episode 71.
  • Lisa Jackson - Vice president of Apple's environment policy social initiative. Appeared on episode 74.
  • RJ Scaringe - CEO of Rivian. Appeared on episode 75.

Reception

Same Brain has a rating of 4.9/5 on Apple Podcasts with over 1.5K ratings.

Filmography

Film

Year Title Role Notes
2010 The House That Drips Blood on Alex Melissa Short film
2015 The Wedding Ringer Stuart's wife Pam
Absolute Peril Jane
Lazer Team Vlogger Cameo
2016 Sharknado: The 4th Awakens Assistant Cameo
2017 A Stork's Journey Social Media Pigeons

Television

Year Title Role Notes
2009 Law & Order: Special Victims Unit A.J. Dunne Episode: "Users"
The Price is Right Contestant Winner of the 7000th show
2010 Level 26: Dark Prophecy Kate Hale Television short
Criminal Minds Meredith Joy Episode: "Middle Man"
The Bold and the Beautiful Reporter No. 3 Episode: "1.5947"
2011 E! News Herself Guest host; 2 episodes
2012 The Vampire Diaries Bartender Episode: "The New Deal"
Escape Routes Herself Co-host; 6 episodes
2012–2014 The High Fructose Adventures of Annoying Orange Passion Fruit Main role; 56 episodes
2017 Chopped Herself Episode: "Star Power: Web Stars!"
2018 Drone Racing League Herself Guest commentator

Web

Year Title Role Notes
2009–present Annoying Orange Passion Fruit / Mandy Main cast; 16 episodes
2009 Totally Sketch Herself Episode: "Behind the Spoof"
The Station Episode: "Zombies Take Over"
2010 The YouTube Assassin Episode: "3"
2011 The Last Moments of a Relationship Girlfriend Episode: "Blessed Girlfriend"
2012 The Tommy Wi-Show Herself Episode: "Fight Night Champion"
Video Game High School Bella Episode: "Shot Heard Round the World"
The Guild Sabina Episodes: "Into the Breach", "Occupy HQ"
2012–present YouTubers React Herself
2012–2017 YouTube Rewind 6 episodes
2012–2013 MyMusic Hipster Idol Recurring role; 3 episodes
2013 Pancake Manor Herself
Lauren Annie Recurring role; 2 episodes
2013–present The Gauntlet Herself Recurring role; 6 episodes
2014 District Voices
2015 Fight of the Living Dead Contestant
2016, 2019 Escape the Night The Gambler / The Adventurer Main role; YouTube Red series: 3 episodes (Season One), 2 episodes (Season Four)
2016 Bad Internet LizzieBeth Episode: "YouTube Death Battle Showdown"
2017 Good Mythical Morning Herself Episode: "Strange Lollipop Taste Test ft. Rosanna Pansino & iJustine"
2017–2018 Linus Tech Tips 2 episodes
2018 MKBHD Episode: "Naming the new iPhone X? Ask MKBHD V30!"
Sorted Food Episode: "Reviewing Potentially TERRIBLE Kitchen Gadgets Ft. iJustine"

Awards and nominations

Year Category Award Result Ref.
2010 Best Vlogger Streamy Awards Nominated
2010 Choice Web Star Teen Choice Awards Nominated
2011 Web Personality/Host Webby Awards
(People's Voice Award) 		Won
2013 Best First-Person Series Streamy Awards Nominated
2014 Choice Web Star Teen Choice Awards Nominated
2014 Choice Web Star: Gaming Teen Choice Awards Nominated
2014 Best Collaboration for The Gauntlet: Season 2
(with Rooster Teeth, Freddie Wong, Greg Miller, and Adam Kovic) 		Streamy Awards Nominated
2015 Best Lifestyle Series Streamy Awards Won
2016 Best Ensemble Cast for Escape the Night
(with Joey Graceffa, Shane Dawson, Sierra Furtado, Lele Pons, GloZell Green, Matt Haag, Oli White, Andrea Brooks, Timothy DeLaGhetto and Eva Gutowski) 		Streamy Awards Won
2018 Vlogger of the Year Shorty Awards Nominated
2019 Technology Streamy Awards Nominated

See also

Bibliography

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