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{{Short description|American social news and discussion site}}
{{lowercase}}
{{Distinguish|Redditt}}
{{Infobox Website
{{Pp|small=yes}}
| name = reddit
{{Use mdy dates|date=December 2024}}
| logo = ]
{{Infobox website
| screenshot = ]
| name = Reddit
| caption = reddit front page on ], ]
| logo = Reddit logo 2023.svg
| url = http://www.reddit.com/
| commercial = yes | collapsible = yes
| collapsetext = Screenshot
| type = News aggregation site
| logo_caption = Logo used since November 2023
| registration = Free
| screenshot = Reddit screenshot.png
| owner = ]
| caption = Homepage ({{as of|December 2023|lc=y}})
| author = ] and ]
| company_type = ]
| launch date = 2005
| website_type = ]
| current status = active
| language = ]<ref group="notes">The site's display interface is available in several common languages, but most of its user-submitted content is written in English with no built-in translation feature. Individual subreddits may opt to cater to a specific language other than English, and only allowing posts and comments to be in that language.</ref><ref>{{Cite web|url=https://reddit.zendesk.com/hc/en-us/articles/204528049-What-languages-is-Reddit-available-in-|title=What languages is Reddit available in?|website=Reddit Help|access-date=May 30, 2022|archive-date=March 30, 2023|archive-url=https://web.archive.org/web/20230330165225/https://reddit.zendesk.com/hc/en-us/articles/204528049-What-languages-is-Reddit-available-in-|url-status=live}}</ref>
| revenue =
| owners = {{plainlist|
}}'''reddit''' is a ] website where users can post links to content on the web. Other users may then vote the posted links up or down, causing them to appear more or less prominently on the reddit home page.
* ] (30%)<ref name="Form S-1">{{Cite web |url=https://www.sec.gov/Archives/edgar/data/0001713445/000162828024006294/reddits-1q423.htm |title=Reddit Inc. Form S-1 |date=February 22, 2024 |publisher=U.S. Securities and Exchange Commission}}</ref>
* ] (11%)<ref name="Form S-1" />
* ] (9%)<ref name="Form S-1" />
}}
| traded_as = {{NYSE|RDDT}}
| foundation = {{Nowrap|{{Start date and age|2005|6|23}}<ref>{{cite web |date=December 5, 2006 |title=Reddit on June 23-05 |url=https://www.flickr.com/photos/33809408@N00/315068778/in/photostream/ |access-date=August 28, 2014 |archive-date=December 9, 2015 |archive-url=https://web.archive.org/web/20151209112428/https://www.flickr.com/photos/33809408@N00/315068778/in/photostream/ |url-status=live }}</ref>}}
| locations = 5
| area_served = Worldwide, except for Indonesia (without ]) and China
| founder = {{Plainlist|
* ]
* ]
* ]
}}
| headquarters = ], U.S.
| key_people = {{Plainlist|
* ] (])
* ] (])
* Drew Vollero (])
* ] (])
}}
| industry = {{Plain list|
* ]
}}
| num_employees = 2,013 (December 2023)<ref name="Form S-1" />
| revenue = {{Increase}} {{US$|804}}&nbsp;million (2023)<ref name="Form S-1" />
| operating_income = {{IncreaseNegative}} −{{US$|140}}&nbsp;million (2023)<ref name="Form S-1" />
| net_income = {{IncreaseNegative}} −{{US$|90.8}}&nbsp;million (2023)<ref name="Form S-1" />
| assets = {{Decrease}} {{US$|1.596}}&nbsp;billion (2023)<ref name="Form S-1" />
| equity = {{Decrease}} −{{US$|413}}&nbsp;million (2023)<ref name="Form S-1" />
| url = {{ubl|{{official URL}}|{{URL|redditinc.com}} (corporate)}}
| users = 73.1 million ] (Dec 2023)<ref name="Form S-1" />
| parent = Reddit Inc.
| advertising = ] and promoted links
| commercial = Yes
| registration = Optional<ref group="notes">Reddit can be viewed without an account but registration is required to submit, comment or vote. Registration is also occasionally required to view posts marked as ].</ref>
| current_status = Active
| programming_language = {{Plain list|
* ]<ref group="notes">Previously written in Lisp, then rewritten in Python in 2005.</ref>
* ]<ref>{{cite web |url=https://www.reddit.com/r/RedditEng/comments/10egj46/seeing_the_forest_in_the_trees_two_years_of/ |title=Seeing the forest in the trees: two years of technology changes in one post |access-date=July 1, 2023 |website=Reddit |date=January 17, 2023 |archive-date=July 2, 2023 |archive-url=https://web.archive.org/web/20230702011822/https://www.reddit.com/r/RedditEng/comments/10egj46/seeing_the_forest_in_the_trees_two_years_of/ |url-status=live }}</ref>
* ]
}}
}}
<!-- Please do not replace "Reddit" with "reddit", per MOS:TM -->


'''Reddit''' ({{IPAc-en|ˈ|r|ɛ|d|ᵻ|t|audio=LL-Q1860 (eng)-Flame, not lame-Reddit.wav}}) is an American ] ], ], and ] social network. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images, and videos, which are then voted up or down ("upvoted" or "downvoted") by other members. Posts are organized by subject into user-created boards called "subreddits". Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Reddit administrators moderate the communities. Moderation is also conducted by community-specific moderators, who are unpaid volunteers.<ref name=Ohlheiser/> It is operated by '''Reddit, Inc.''', based in ].<ref name="ranking">{{Cite web |date=August 2024 |title=reddit.com Traffic Analytics, Ranking & Audience |url= https://www.similarweb.com/website/reddit.com/#overview |access-date=September 29, 2024 |website=Similarweb}}</ref><ref>{{Cite web |title=Careers - Reddit |url= https://www.redditinc.com/careers |access-date=June 16, 2023 |website=Reddit |archive-date=October 12, 2023 |archive-url= https://web.archive.org/web/20231012160627/https://www.redditinc.com/careers |url-status=live }}</ref>
The site has discussion areas where users may discuss the posted links, and vote for or against others' comments. When there are enough votes against a given comment, it will not be displayed by default, although a reader can display it through a link or preference. Users who submit articles which other users like and subsequently "vote up" receive "karma" points as a reward for submitting interesting articles.


As of August 2024, Reddit is the ]. According to data provided by ], 51.75% of the website traffic comes from the United States, followed by the United Kingdom at 7.15% and Canada at 7.09%.<ref name=ranking/>
reddit also includes several topical sections called ''subreddits'', which focus on specific topics, including , , , and . There are currently nine subreddits.


Reddit was founded by ] roommates ] and ], as well as ], in 2005. ] acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, ].<ref name="nyt-ap">{{cite news |last=Carr |first=David |date=September 2, 2012 |title=Reddit Thrives Under Hands-Off Policy of Advance Publications |work=The New York Times |url= https://www.nytimes.com/2012/09/03/business/media/reddit-thrives-after-advance-publications-let-it-sink-or-swim.html |url-access=limited |access-date=March 22, 2019 |quote=And when it became clear that Reddit was hamstrung in competition for leadership and engineers as part of Condé Nast, the company was spun out as an operationally independent subsidiary in 2011. |archive-date=November 12, 2020 |archive-url= https://web.archive.org/web/20201112033522/https://www.nytimes.com/2012/09/03/business/media/reddit-thrives-after-advance-publications-let-it-sink-or-swim.html |url-status=live }}</ref> In October 2014, Reddit raised $50 million in a funding round led by ] and including investors ], ], ], ], and ].<ref>{{Cite news |last=Alden |first=William |date=October 1, 2014 |title=With Reddit Deal, Snoop Dogg Moonlights as a Tech Investor |work=The New York Times |url= https://dealbook.nytimes.com/2014/10/01/with-reddit-deal-snoop-dogg-moonlights-as-a-tech-investor/ |access-date=October 25, 2014 |archive-date=November 8, 2020 |archive-url= https://web.archive.org/web/20201108161043/https://dealbook.nytimes.com/2014/10/01/with-reddit-deal-snoop-dogg-moonlights-as-a-tech-investor/ |url-status=live }}</ref> Their investment valued the company at $500&nbsp;million at the time.<ref>{{cite web |last=Cheredar |first=Tom |date=September 8, 2014 |title=Reddit reportedly raising $50M at a $500M valuation |url= https://venturebeat.com/2014/09/08/reddit-reportedly-raising-50m-at-a-500m-valuation/ |access-date=May 15, 2015 |website=] |archive-date=November 12, 2020 |archive-url= https://web.archive.org/web/20201112015419/https://venturebeat.com/2014/09/08/reddit-reportedly-raising-50m-at-a-500m-valuation/ |url-status=live }}</ref><ref>{{cite web |last1=Kafka |first1=Peter |last2=Swisher |first2=Kara |date=September 7, 2014 |title=Reddit Raising a Big Round, and Some Y Combinator Players Are in the Mix |url= https://www.vox.com/2014/9/7/11630638/reddit-raising-a-big-round-and-some-y-combinator-players-are-in-the |access-date=May 15, 2015 |website=] |archive-date=March 24, 2023 |archive-url= https://web.archive.org/web/20230324211305/https://www.vox.com/2014/9/7/11630638/reddit-raising-a-big-round-and-some-y-combinator-players-are-in-the |url-status=live }}</ref> In July 2017, Reddit raised $200&nbsp;million for a $1.8&nbsp;billion valuation; Advance Publications remained the majority stakeholder.<ref name=":2">{{cite web |last=Wagner |first=Kurt |date=July 31, 2017 |title=Reddit raised $200 million in funding and is now valued at $1.8 billion |url= https://www.vox.com/2017/7/31/16037126/reddit-funding-200-million-valuation-steve-huffman-alexis-ohanian |access-date=August 5, 2017 |website=] |archive-date=November 12, 2020 |archive-url= https://web.archive.org/web/20201112035457/https://www.vox.com/2017/7/31/16037126/reddit-funding-200-million-valuation-steve-huffman-alexis-ohanian |url-status=live }}</ref> In February 2019, a $300&nbsp;million funding round led by ] brought the company's valuation to $3&nbsp;billion.<ref>{{cite news |last=Saxena |first=Aparajita |date=February 11, 2019 |title=Reddit valued at $3 billion after raising $300 million in latest funding round |url= https://www.reuters.com/article/us-reddit-funding/reddit-valued-at-3-billion-after-raising-300-million-in-latest-funding-round-idUSKCN1Q020W |access-date=May 7, 2019 |website=] |archive-date=June 7, 2023 |archive-url= https://web.archive.org/web/20230607104255/https://www.reuters.com/article/us-reddit-funding/reddit-valued-at-3-billion-after-raising-300-million-in-latest-funding-round-idUSKCN1Q020W |url-status=live }}</ref> In August 2021, a $700&nbsp;million funding round led by ] raised that valuation to over $10&nbsp;billion.<ref name="redditblog.com">{{cite web |title= Reddit Secures Funding to Continue Growth Plans |url= https://redditblog.com/2021/08/12/reddit-secures-funding-to-continue-growth-plans/ |website=Upvoted |date=August 12, 2021 |access-date=August 12, 2021 |archive-date=September 18, 2021 |archive-url= https://web.archive.org/web/20210918201207/https://redditblog.com/2021/08/12/reddit-secures-funding-to-continue-growth-plans/ |url-status=live}}</ref> The company then reportedly filed for an ] in December 2021 with a valuation of $15&nbsp;billion.<ref>{{cite news |date=January 8, 2022 |title=Reddit taps Morgan Stanley, Goldman Sachs for IPO |work=The Economic Times |url= https://economictimes.indiatimes.com/markets/ipos/fpos/reddit-taps-morgan-stanley-goldman-sachs-for-ipo/articleshow/88769648.cms |url-access=subscription |access-date=August 10, 2022 |archive-date=May 7, 2023 |archive-url= https://web.archive.org/web/20230507071650/https://economictimes.indiatimes.com/markets/ipos/fpos/reddit-taps-morgan-stanley-goldman-sachs-for-ipo/articleshow/88769648.cms |url-status=live }}</ref><ref>{{cite news |last1=Roof |first1=Katie |last2=Tse |first2=Crystal |date=January 7, 2022 |title=Reddit Taps Morgan Stanley and Goldman Sachs for IPO |work=Bloomberg |location=New York |url= https://www.bloomberg.com/news/articles/2022-01-07/reddit-is-said-to-tap-morgan-stanley-goldman-sachs-for-ipo |url-access=subscription |access-date=August 10, 2022 |archive-date=May 26, 2023 |archive-url= https://web.archive.org/web/20230526075602/https://www.bloomberg.com/news/articles/2022-01-07/reddit-is-said-to-tap-morgan-stanley-goldman-sachs-for-ipo |url-status=live }}</ref> Reddit debuted on the stock market on the morning of March 21, 2024, with the ticker symbol RDDT.<ref name=":3">{{Cite news |date=March 21, 2024 |title=Reddit goes public today. Users are wary of what comes next. |url= https://www.washingtonpost.com/technology/2024/03/21/reddit-ipo-explained-stock-users/ |access-date=March 21, 2024 |newspaper=The Washington Post}}</ref> The current—July 2024—market cap is $10 billion.<ref>{{cite web |title=Reddit, Inc. (RDDT) Stock Price |date=July 28, 2024 |work=Yahoo Finance |url= https://finance.yahoo.com/quote/RDDT/}}</ref> Reddit in modern times has been noted for its role in ], with notable ] and ] subcultures on the website.<ref>{{Cite web |last=Lopez |first=German |date=February 11, 2015 |title=Chapel Hill shooting forces uncomfortable conversations among Reddit's atheists |url=https://www.vox.com/2015/2/11/8019729/chapel-hill-shooting-atheism |access-date=December 9, 2024 |website=Vox |language=en-US}}</ref>
The reddit logo changes for various holidays and often for no reason at all, paying homage to ], classic video games, and geek culture in general. There is an archive of the logos at .


Reddit has received praise for many of its features, such as the ability to create several subreddits for niche communities<ref name="Madrigal14" /><ref name="Renfro16" /> and being a platform for raising publicity for numerous causes.<ref name="publicity"/> As a result, it has grown to be one of the most visited websites on the ].<ref name="traffic">{{cite web |title=Reddit Website Traffic, Ranking, Analytics |url=https://www.semrush.com/website/reddit.com/ |access-date=May 9, 2022 |website=Semrush |archive-date=January 17, 2022 |archive-url= https://web.archive.org/web/20220117033903/https://www.semrush.com/website/reddit.com/ |url-status=live }}</ref> It has also received criticism for the spread of ] and its voting system which can encourage online ].<ref name="senate"/> In its early years, Reddit also received controversy over hosting ], including the ] of ] and ].<ref>{{Cite web |last=Clark-Flory |first=Tracy |date=February 23, 2014 |title=Doxxing Internet babes: "She wanted it" |url=https://www.salon.com/2014/02/23/doxxing_internet_babes_she_wanted_it/ |access-date=December 9, 2024 |website=Salon |language=en}}</ref>
Although reddit isn't moderated by its owners, the reddit developers have built a system to aid with curtailing spam, which works based on the "reports" of users.


== History ==
In October 2007, a bug was found -- and quickly fixed -- that accidentally flagged non-spammers. Before it was caught, a blog entry about it surfaced on reddit's front page.<ref>http://reddit.com/info/2xemx/comments/</ref> An explanation was given by Steve Huffman himself.<ref>http://reddit.com/info/2xemx/comments/c2xhpx</ref> The mis-flagged users had their accounts repaired and apologies were made.
{{For timeline}}
] speaking in 2009]]
] neighborhood of San Francisco]]
The idea and initial development of Reddit originated with college roommates ] and ] in 2005, who attended a lecture by programmer-entrepreneur ] in ], during their spring break from ].<ref name="Hempel15">{{cite news |last=Hempel |first=Jessi |date=October 6, 2015 |title=Inside Reddit's plan to recover from its epic meltdown |magazine=] |url=https://www.wired.com/2015/10/reddit-survived-meltdown-can-fix/ |access-date=March 13, 2018 |archive-date=November 8, 2020 |archive-url=https://web.archive.org/web/20201108182858/https://www.wired.com/2015/10/reddit-survived-meltdown-can-fix/ |url-status=live }}</ref><ref name="Fink15">{{cite news |last=Fink |first=Steve |date=August 2015 |title=Mr. Meme |work=] |url=http://www.baltimoremagazine.com/2015/8/4/reddit-ceo-alexis-ohanian-reflects-on-10-years |access-date=March 13, 2018 |archive-date=October 1, 2018 |archive-url=https://web.archive.org/web/20181001070049/https://www.baltimoremagazine.com/2015/8/4/reddit-ceo-alexis-ohanian-reflects-on-10-years |url-status=live }}</ref><ref name="MassLive">{{cite web |last=Williams |first=Michelle |date=August 2015 |title='This internet thing is not a fad': Reddit co-founder Alexis Ohanian to discuss online entrepreneurship at UMass Amherst |url=http://www.masslive.com/business-news/index.ssf/2014/02/reddit_co-founder_alexis_ohanian_steve_k.html |access-date=March 27, 2018 |website=Mass Live |archive-date=October 1, 2018 |archive-url=https://web.archive.org/web/20181001070334/https://www.masslive.com/business-news/index.ssf/2014/02/reddit_co-founder_alexis_ohanian_steve_k.html |url-status=live }}</ref> After speaking with Huffman and Ohanian following the lecture, Graham invited the two to apply to his startup incubator ].<ref name="Hempel15" /> Their initial idea, My Mobile Menu, was unsuccessful,<ref name="NPR17">{{cite podcast |url=https://www.marketplace.org/2017/02/28/economy/make-me-smart-kai-and-molly/6-reddit-ceo-steve-huffman-not-horsin-around |title=Make Me Smart 6: Reddit CEO Steve Huffman is not horsing around |publisher=] |host=Guy Raz |date=August 31, 2017 |access-date=March 28, 2018 |archive-date=May 15, 2018 |archive-url=https://web.archive.org/web/20180515200257/https://www.marketplace.org/2017/02/28/economy/make-me-smart-kai-and-molly/6-reddit-ceo-steve-huffman-not-horsin-around |url-status=live }}</ref><ref name="NPR1">{{cite episode |title=Live Episode! Reddit: Alexis Ohanian & Steve Huffman |url=https://www.npr.org/templates/transcript/transcript.php?storyId=545635014 |series=How I Built This With Guy Raz |network=] |date=August 31, 2017 |access-date=January 18, 2019 |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403010129/https://www.npr.org/templates/transcript/transcript.php?storyId=545635014 |url-status=live }}</ref> and was intended to allow users to order food by ] ].<ref name="Hempel15" /><ref name="Fink15" /> During a brainstorming session to pitch another startup, the idea was created for what Graham called the "front page of the Internet".<ref name="NPR1" /> For this idea, Huffman and Ohanian were accepted in Y Combinator's first class.<ref name="Hempel15" /><ref name="Fink15" /> Supported by the funding from Y Combinator,<ref name="Carson17">{{Cite news |last=Wallace |first=Benjamin |date=October 6, 2015 |title=Reddit Redux |work=] |url=https://nymag.com/daily/intelligencer/2015/10/reddit-founder-steve-huffman.html |access-date=March 28, 2018 |archive-date=March 29, 2018 |archive-url=https://web.archive.org/web/20180329143418/http://nymag.com/daily/intelligencer/2015/10/reddit-founder-steve-huffman.html |url-status=live }}</ref> Huffman coded the site in ]<ref name="Lagorio-Chafkin2018">{{cite book |last=Christine Lagorio-Chafkin |url=https://books.google.com/books?id=WNpKDwAAQBAJ&pg=PT70 |title=We Are the Nerds: The Birth and Tumultuous Life of Reddit, the Internet's Culture Laboratory |publisher=Hachette Books |year=2018 |isbn=978-0316435369 |page=70 |access-date=April 19, 2019 |archive-date=June 27, 2024 |archive-url=https://web.archive.org/web/20240627043346/https://books.google.com/books?id=WNpKDwAAQBAJ&pg=PT70 |url-status=live }}</ref> and together with Ohanian launched Reddit in June 2005.<ref name="grad">{{cite web |last=Richards |first=Zak |title=Unleashing High-Profile, High-Profit Websites|url=http://www.seas.virginia.edu/pubs/uvaengineer/websites.php |archive-url=https://web.archive.org/web/20120916100000/http://www.seas.virginia.edu/pubs/uvaengineer/websites.php |archive-date=September 16, 2012 |access-date=January 18, 2019}}</ref><ref name="Macale">{{cite web |last=Macale |first=Sherilynn "Cheri" |date=October 13, 2011 |title=A rundown of Reddit's history and community |url=https://thenextweb.com/socialmedia/2011/10/14/a-rundown-of-reddits-history-and-community-infographic/ |access-date=November 12, 2011 |website=The Next Web Social Media |archive-date=November 8, 2020 |archive-url=https://web.archive.org/web/20201108132540/http://thenextweb.com/socialmedia/2011/10/14/a-rundown-of-reddits-history-and-community-infographic/ |url-status=live }}</ref> Embarrassed by an empty-looking site, the founders created hundreds of fake users for their posts to make it look more populated.<ref>{{cite news |url=https://arstechnica.com/information-technology/2012/06/reddit-founders-made-hundreds-of-fake-profiles-so-site-looked-popular/ |title=reddit founders made hundreds of fake profiles so site looked popular |date=June 21, 2012 |website=] |author=Casey Johnston |access-date=May 5, 2022 |archive-date=October 1, 2018 |archive-url=https://web.archive.org/web/20181001031014/https://arstechnica.com/information-technology/2012/06/reddit-founders-made-hundreds-of-fake-profiles-so-site-looked-popular/ |url-status=live }}</ref>


The team expanded to include ] in November 2005. Between November 2005 and January 2006, Reddit merged with ]'s company Infogami, and Swartz became an equal owner of the resulting parent company, Not A Bug.<ref>{{Cite news |last=Singel |first=Ryan |date=July 19, 2011 |title=Feds Charge Activist as Hacker for Downloading Millions of Academic Articles |work=] |url= https://www.wired.com/threatlevel/2011/07/swartz-arrest/ |access-date=January 12, 2013 |archive-date=January 15, 2013 |archive-url= https://web.archive.org/web/20130115040815/http://www.wired.com/threatlevel/2011/07/swartz-arrest/ |url-status=live }}</ref><ref>{{cite web |last=Swartz |first=Aaron |author-link=Aaron Swartz |date=February 27, 2006 |title=Introducing Infogami |url= http://www.infogami.com/blog/introduction |archive-url= https://web.archive.org/web/20081202043829/http://www.infogami.com/blog/introduction |archive-date=December 2, 2008 |access-date=January 6, 2007 |publisher=Infogami}} (archive.org link)</ref> Swartz went on to help rewrite the software running Reddit using web.py, a web framework he developed. The passage from Aaron Swartz's blog post "Rewriting Reddit"<ref name=":5" /> reveals that the switch from Lisp to Python, specifically using the web.py framework developed by Swartz, was driven by a desire for simplicity, maintainability, and performance. Despite facing skepticism and critique from the Lisp community, the change was justified by the efficiency and clarity Python provided for the project. This initiative not only influenced the technical evolution of Reddit but also contributed to the broader web development community by inspiring other frameworks and remaining a significant part of Reddit's history.<ref name=":5">{{Cite web |url= http://www.aaronsw.com/weblog/rewritingreddit |title=Rewriting Reddit (Aaron Swartz's Raw Thought) |access-date=February 28, 2024 |archive-date=February 28, 2024 |archive-url= https://web.archive.org/web/20240228074421/http://www.aaronsw.com/weblog/rewritingreddit |url-status=live }}</ref> (In 2020, Ohanian claimed that rather than Swartz being a co-founder, the correct description would be that Swartz's company was acquired by Reddit 6 months after he and Huffman had started.)<ref>{{Cite tweet |number=93374221685755904 |user=alexisohanian |title=Alexis Ohanian Sr. 🚀 on Twitter: "ATTN @nytimes Steve Huffman & I founded @reddit. We acquired Aaron Swartz's company infogami 6mos after we launched." / Twitter |date=July 19, 2011 |access-date=July 17, 2020}}</ref>
==History==
Reddit was founded by ] and ] in 2005, then 22-year-old graduates of the ].<ref>{{cite news
| last = Adams | first = Richard
| title = reddit.com | publisher = ] | date = ]
| url = http://technology.guardian.co.uk/innovations/story/0,,1660870,00.html | accessdate = 2006-12-23 }}</ref>
It received its initial funding from ]. The team expanded to include ] and ] in the fall of 2005. Aaron Swartz officially joined in late January 2006 as part of the company's merger with Swartz's Infogami.<ref>{{cite web
| url= http://infogami.com/blog/introduction|title= Introducing Infogami
|last=Swartz | first=Aaron | authorlink=Aaron Swartz
| publisher=Infogami | date=], ] | accessdate= 2007-01-06}}</ref> The combined company was known as "not a bug". ], owner of '']'', acquired not a bug on ], ].<ref>{{cite web | url = http://www.techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/ | title = Breaking news: Condé Nast/Wired Acquires reddit | publisher = ]|date=], ]|accessdate= 2007-01-06 | last=Arrington | first=Michael | authorlink=Michael Arrington}}</ref>


Huffman and Ohanian sold Reddit to ], owner of '']'', on October 31, 2006, for a reported $10 million to $20 million<ref name="Hempel15" /><ref name="wired" /> and the team moved to ].<ref name="wired">{{cite web |last=Arrington |first=Michael |author-link=Michael Arrington |date=October 31, 2006 |title=Breaking news: Condé Nast/Wired Acquires Reddit |url=https://techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/ |access-date=January 6, 2007 |work= ] |archive-date=February 15, 2018 |archive-url= https://web.archive.org/web/20180215091751/https://techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/ |url-status=live }}</ref> In November 2006, Swartz blogged complaining about the new corporate environment, criticizing its level of productivity.<ref>{{cite web |last=] |date=November 15, 2006 |title=Office Space |url= http://www.aaronsw.com/weblog/officespace |website=Aaron Swartz's Raw Thought |access-date=July 17, 2020 |archive-date=June 8, 2020 |archive-url= https://web.archive.org/web/20200608215757/http://www.aaronsw.com/weblog/officespace |url-status=live }}</ref> In January 2007, Swartz was fired for undisclosed reasons.<ref>{{cite web |date=May 7, 2007 |title=A Chat with Aaron Swartz |url= http://blogoscoped.com/archive/2007-05-07-n78.html |publisher=Blogoscoped.com |access-date=December 4, 2011 |archive-date=April 27, 2010 |archive-url=https://web.archive.org/web/20100427085047/http://blogoscoped.com/archive/2007-05-07-n78.html |url-status=live }}</ref>
After the acquisition, the more controversial section of the site, ] reddit, was closed; however, it was re-opened in mid-October 2007 after an upgrade of reddit.

Huffman and Ohanian left Reddit in 2009.<ref name="Peterson15">{{cite news |last=Peterson |first=Andrea |date=July 15, 2015 |title=The two co-founder quotes that explain Reddit's struggle to grow up |newspaper=The Washington Post |url= https://www.washingtonpost.com/news/the-switch/wp/2015/07/14/the-two-co-founder-quotes-that-explain-reddits-struggle-to-grow-up/ |access-date=May 16, 2018 |archive-date=November 12, 2020 |archive-url= https://web.archive.org/web/20201112012028/https://www.washingtonpost.com/gdpr-consent/?next_url=https://www.washingtonpost.com/news/the-switch/wp/2015/07/14/the-two-co-founder-quotes-that-explain-reddits-struggle-to-grow-up/ |url-status=live }}</ref> Huffman went on to co-found ] with ], and later recruited Ohanian<ref name="Lagorio-Chafkin11">{{cite news |last=Lagorio-Chafkin |first=Christine |date=June 27, 2011 |title=30 Under 30: Adam Goldstein and Steve Huffman, Founders of Hipmunk |work=] |url= https://www.inc.com/30under30/2011/profile-steve-huffman-adam-goldstein-founders-hipmunk.html |access-date=May 16, 2018 |archive-date=August 7, 2020 |archive-url= https://web.archive.org/web/20200807041441/https://www.inc.com/30under30/2011/profile-steve-huffman-adam-goldstein-founders-hipmunk.html |url-status=live }}</ref> and Slowe to the new company.<ref name="Kincaid10">{{cite web |last=Kincaid |first=Jason |date=November 1, 2010 |title=Reddit Chief Takes Flight To Hipmunk, Explains Why He's Leaving Now |url=https://techcrunch.com/2010/11/01/reddit-chief-takes-flight-to-hipmunk-explains-why-hes-leaving-now/ |access-date=December 4, 2011 |work=TechCrunch |archive-date=December 5, 2011 |archive-url= https://web.archive.org/web/20111205043531/http://techcrunch.com/2010/11/01/reddit-chief-takes-flight-to-hipmunk-explains-why-hes-leaving-now/ |url-status=live }}</ref> After Huffman and Ohanian left Reddit, Erik Martin, who joined the company as a community manager in 2008 and later became general manager in 2011, played a role in Reddit's growth.<ref name="Parks15">{{Cite news |last=Parks |first=Miles |date=January 1, 2015 |title=Erik Martin helped make Reddit huge, then he left. What's next for an Internet master? |newspaper=The Washington Post |url= https://www.washingtonpost.com/lifestyle/style/erik-martin-helped-make-reddit-huge-then-he-left-whats-next-for-an-internet-master/2015/01/01/46535968-7a6c-11e4-b821-503cc7efed9e_story.html |access-date=May 16, 2018 |archive-date=April 17, 2019 |archive-url=https://web.archive.org/web/20190417183839/https://www.washingtonpost.com/lifestyle/style/erik-martin-helped-make-reddit-huge-then-he-left-whats-next-for-an-internet-master/2015/01/01/46535968-7a6c-11e4-b821-503cc7efed9e_story.html |url-status=live }}</ref> '']'' noted that Martin was "responsible for keeping the site going" under Condé Nast's ownership.<ref name="Cheredar12">{{cite web |last=Cheredar |first=Tom |date=March 30, 2012 |title=Reddit General Manager Erik Martin leads Time's "100 Most Influential" poll |url=https://venturebeat.com/2012/03/30/reddit-time-100-most-influential/ |access-date=May 16, 2018 |website=] |archive-date=November 12, 2018 |archive-url=https://web.archive.org/web/20181112134729/https://venturebeat.com/2012/03/30/reddit-time-100-most-influential/ |url-status=live }}</ref> Martin facilitated the purchase of ] and led charity initiatives.<ref name="Cheredar12" />

Reddit launched two different ways of advertising on the site in 2009. The company launched sponsored content<ref name="Kafka09">{{cite news |last=Kafka |first=Peter |date=March 27, 2009 |title=Reddit's Ad Experiment Is Good News for Condé Nast. Maybe for Digg, Too |work=] |url=http://allthingsd.com/20090327/reddits-ad-experiment-is-good-news-for-conde-nast-maybe-for-digg-too/ |access-date=May 25, 2018 |archive-date=January 19, 2019 |archive-url=https://web.archive.org/web/20190119121004/http://allthingsd.com/20090327/reddits-ad-experiment-is-good-news-for-conde-nast-maybe-for-digg-too/ |url-status=live }}</ref> and a self-serve ads platform that year.<ref name="Loizos17">{{cite web |last=Loizos |first=Connie |date=July 31, 2017 |title=Reddit just raised a new round that values the company at $1.8 billion |url=https://techcrunch.com/2017/07/31/reddit-just-raised-a-new-round-that-values-the-company-at-1-8-billion/ |website=] |access-date=May 16, 2018 |archive-date=May 13, 2018 |archive-url=https://web.archive.org/web/20180513153434/https://techcrunch.com/2017/07/31/reddit-just-raised-a-new-round-that-values-the-company-at-1-8-billion/ |url-status=live }}</ref><ref name="Siegler09">{{cite news |last=Siegler |first=MG |date=November 12, 2009 |title=Reddit opens its homepage to anyone willing to pay (invites) |publisher=] |url=https://techcrunch.com/2009/11/12/reddit-advertising/ |access-date=May 25, 2018 |archive-date=December 19, 2018 |archive-url=https://web.archive.org/web/20181219233424/https://techcrunch.com/2009/11/12/reddit-advertising/ |url-status=live }}</ref> Reddit launched its Reddit Gold benefits program in July 2010, which offered new features to editors and created a new revenue stream for the business that did not rely on banner ads.<ref name="Shu13">{{cite news |last=Shu |first=Catherine |date=June 12, 2013 |title=Reddit Adds Benefits For Gold Members To Further Monetize The Site Without More Ads |work=] |url=https://techcrunch.com/2013/06/11/reddit-gold-benefits/ |access-date=May 16, 2018 |archive-date=January 19, 2019 |archive-url=https://web.archive.org/web/20190119121104/https://techcrunch.com/2013/06/11/reddit-gold-benefits/ |url-status=live }}</ref> On September 6, 2011, Reddit became operationally independent of Condé Nast, operating as a separate subsidiary of its parent company, Advance Publications.<ref>{{cite web |title=blog.reddit – what's new online: Independence |url=https://redditblog.com/2011/09/independence.html |access-date=September 6, 2011 |archive-date=July 22, 2016 |archive-url=https://web.archive.org/web/20160722135119/http://www.redditblog.com/2011/09/independence.html}}</ref> Reddit and other websites participated in a 12-hour sitewide blackout on January 18, 2012, in protest of the ].<ref name="gamepolitics.com">{{cite web |title=Reddit Plans SOPA 'Blackout' Protest Jan. 18 |url=http://gamepolitics.com/2012/01/11/reddit-plans-sopa-039blackout039-protest-jan-18 |archive-url=https://web.archive.org/web/20141010070720/http://gamepolitics.com/2012/01/11/reddit-plans-sopa-039blackout039-protest-jan-18 |archive-date=October 10, 2014 |access-date=October 7, 2014 |publisher=Entertainment Consumers Association}}</ref><ref>{{cite journal|last=Cartwright|first=Madison|date=July 4, 2018|title=Who cares about Reddit? Historical institutionalism and the fight against the Stop Online Piracy Act and the PROTECT Intellectual Property Act|url=https://www.tandfonline.com/doi/full/10.1080/01442872.2018.1472757|journal=Policy Studies|language=en|volume=39|issue=4|pages=383–401|doi=10.1080/01442872.2018.1472757|s2cid=158502071|issn=0144-2872|access-date=February 3, 2021|archive-date=June 27, 2024|archive-url=https://web.archive.org/web/20240627043347/https://www.tandfonline.com/doi/full/10.1080/01442872.2018.1472757|url-status=live}}</ref> In May 2012, Reddit joined the ], a group formed to organize future protests.<ref name="auto"/>

] joined Reddit as CEO in 2012.<ref name="Kerr12">{{Cite news |last=Kerr |first=Dara |date=March 8, 2012 |title=Reddit names new CEO, Yishan Wong |work=] |url=https://www.cnet.com/news/reddit-names-new-ceo-yishan-wong/ |access-date=May 16, 2018 |archive-date=January 19, 2019 |archive-url=https://web.archive.org/web/20190119121158/https://www.cnet.com/news/reddit-names-new-ceo-yishan-wong/ |url-status=live }}</ref> Wong resigned from Reddit in 2014, citing disagreements about his proposal to move the company's offices from San Francisco to nearby ], but also the "stressful and draining" nature of the position.<ref>{{cite web |date=November 14, 2014 |title=Reddit CEO Explains Why He and Company Battled Over Office Space |url=https://abcnews.go.com/Business/reddit-ceo-explains-company-battled-office-space/story?id=26910999 |access-date=March 17, 2019 |website=ABC News |language=en |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403010124/https://abcnews.go.com/Business/reddit-ceo-explains-company-battled-office-space/story?id=26910999 |url-status=live }}</ref><ref name="Rushe14">{{Cite news |last=Rushe |first=Dominic |date=November 13, 2014 |title=Reddit CEO Yishan Wong resigns after row about new office space |work=] |url=https://www.theguardian.com/technology/2014/nov/13/reddit-ceo-yishan-wong-resign-office-space |access-date=May 16, 2018 |archive-date=September 24, 2018 |archive-url=https://web.archive.org/web/20180924153053/https://www.theguardian.com/technology/2014/nov/13/reddit-ceo-yishan-wong-resign-office-space |url-status=live }}</ref> Ohanian credited Wong with the company's newfound success as its user base grew from 35 million to 174 million.<ref name="Rushe14" /> Wong oversaw the company as it raised $50 million in funding and spun off as an independent company.<ref name="Loizos17" /> Also during this time, Reddit began accepting the digital currency ] for its Reddit Gold subscription service through a partnership with bitcoin payment processor ] in February 2013.<ref name="RedditGold">{{cite web |last=Olanoff |first=Drew |title=Reddit Starts Accepting Bitcoin for Reddit Gold Purchases Thanks To Partnership With Coinbase |date=February 14, 2013 |url=https://techcrunch.com/2013/02/14/reddit-starts-accepting-bitcoin-for-reddit-gold-purchases-thanks-to-partnership-with-coinbase/ |access-date=February 14, 2013 |publisher=Techcrunch |archive-date=February 16, 2013 |archive-url=https://web.archive.org/web/20130216032518/http://techcrunch.com/2013/02/14/reddit-starts-accepting-bitcoin-for-reddit-gold-purchases-thanks-to-partnership-with-coinbase/ |url-status=live }}</ref> ] replaced Wong as interim CEO in 2014 and resigned in 2015 amid a user revolt over the firing of a popular Reddit employee.<ref name="Alba15">{{Cite news |last=Alba |first=Davey |author-link=Davey Alba |date=July 10, 2015 |title=Ellen Pao steps down as CEO after Reddit revolt |magazine=] |url=https://www.wired.com/2015/07/reddit-ceo-ellen-pao-steps-down-huffman-replacement/ |access-date=May 16, 2018 |archive-date=May 29, 2018 |archive-url=https://web.archive.org/web/20180529162505/https://www.wired.com/2015/07/reddit-ceo-ellen-pao-steps-down-huffman-replacement/ |url-status=live }}</ref> During her tenure, Reddit initiated an anti-harassment policy,<ref name="BBC15-Pao">{{Cite news |date=May 15, 2015 |title=Reddit, under Ellen Pao, launches harassment crackdown |work=] |url=https://www.bbc.com/news/technology-32749408 |access-date=May 16, 2018 |archive-date=September 24, 2018 |archive-url=https://web.archive.org/web/20180924142518/https://www.bbc.com/news/technology-32749408 |url-status=live }}</ref> banned involuntary sexualization, and banned several forums that focused on bigoted content or harassment of individuals.<ref name="Dewey15">{{Cite news |last=Dewey |first=Caitlin |date=June 10, 2015 |title=These are the 5 subreddits Reddit banned under its game-changing anti-harassment policy — and why it banned them |newspaper=] |url=https://www.washingtonpost.com/news/the-intersect/wp/2015/06/10/these-are-the-5-subreddits-reddit-banned-under-its-game-changing-anti-harassment-policy-and-why-it-banned-them/ |access-date=May 16, 2018 |archive-date=July 3, 2021 |archive-url=https://web.archive.org/web/20210703144121/https://www.washingtonpost.com/news/the-intersect/wp/2015/06/10/these-are-the-5-subreddits-reddit-banned-under-its-game-changing-anti-harassment-policy-and-why-it-banned-them/ |url-status=live }}</ref>

After five years away from the company, Ohanian and Huffman returned to leadership roles at Reddit: Ohanian became the full-time executive chairman in November 2014 following Wong's resignation, while Pao's departure on July 10, 2015, led to Huffman's return as the company's chief executive.<ref name=":0">{{cite web |last=Breit |first=Johannes |date=July 20, 2018 |title=We Banned Holocaust Deniers From Our History Subreddit. Here's Why Facebook Should Do the Same. |url=https://slate.com/technology/2018/07/the-askhistorians-subreddit-banned-holocaust-deniers-and-facebook-should-too.html |access-date=August 19, 2018 |publisher=Slate.com |archive-date=August 18, 2018 |archive-url=https://web.archive.org/web/20180818190346/https://slate.com/technology/2018/07/the-askhistorians-subreddit-banned-holocaust-deniers-and-facebook-should-too.html |url-status=live }}</ref><ref>{{Cite news |last=Issac |first=Mike |date=July 10, 2015 |title=Ellen Pao Is Stepping Down as Reddit's Chief |work=The New York Times |url= https://www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?smid=tw-nytimes&_r=0 |access-date=July 10, 2015 |archive-date=June 12, 2018 |archive-url=
https://web.archive.org/web/20180612222944/https://www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?smid=tw-nytimes&_r=0 |url-status=live }}</ref><!-- seems to be discontinued, but cannot find sources In October 2015, Reddit announced a news portal called Upvoted, designed to broaden the reach of Reddit as a standalone site featuring editorial content from Reddit users.<ref>{{Cite web |title=Introducing Upvoted: A Redditorial Publication |url=http://www.redditblog.com/2015/10/introducing-upvoted-redditorial.html |website=redditblog.com}}</ref> --> After Huffman rejoined Reddit as CEO, he launched Reddit's ] and ] apps, improved Reddit's mobile website, and created ] infrastructure.<ref name="Hempel15" /> The company launched a major redesign of its website in April 2018.<ref name="Pardes18">{{Cite news |last=Pardes |first=Arielle |date=April 2, 2018 |title=The inside story of Reddit's redesign |magazine=] |url= https://www.wired.com/story/reddit-redesign/ |access-date=May 16, 2018 |archive-date=April 3, 2019 |archive-url= https://web.archive.org/web/20190403010137/https://www.wired.com/story/reddit-redesign/ |url-status=live }}</ref> Huffman said new users were turned off from Reddit because it had looked like a "dystopian Craigslist".<ref name="Pardes18" /> Reddit also instituted several technological improvements,<ref name="Lagorio18">{{Cite news |last=Lagorio-Chafkin |first=Christine |date=March 9, 2018 |title=Steve Huffman Talks About Bringing Reddit Back From the Brink |work=] |url= https://www.inc.com/christine-lagorio/reddit-ceo-steve-huffman-speaks-at-sxsw.html |access-date=March 13, 2018 |archive-date=March 14, 2018 |archive-url= https://web.archive.org/web/20180314202831/https://www.inc.com/christine-lagorio/reddit-ceo-steve-huffman-speaks-at-sxsw.html |url-status=live }}</ref> such as a new tool that allows users to hide posts, comments, and private messages from selected redditors in an attempt to curb ],<ref>{{cite web |date=April 6, 2016 |title=Reddit Launches New Block Tools To Help Temper Harassment |url=http://www.hngn.com/articles/195447/20160406/reddit-launches-blocking-tool-fight-trolling-harassment.htm |access-date=April 8, 2016 |archive-date=April 6, 2016 |archive-url=https://web.archive.org/web/20160406222045/http://www.hngn.com/articles/195447/20160406/reddit-launches-blocking-tool-fight-trolling-harassment.htm |url-status=live }}</ref> and new content guidelines. These new content guidelines were aimed at banning content inciting violence and quarantining offensive material.<ref name="Hempel15" /><ref name="Lagorio18" /> Slowe, the company's first employee, rejoined Reddit in 2017 as chief technology officer.<ref name="Matney17">{{cite news |last=Matney |first=Lucas |date=August 27, 2017 |title=Reddit's new CTO was the company's first hire |url=https://techcrunch.com/2017/08/27/reddits-first-employee-is-the-companys-new-cto/ |access-date=May 17, 2018 |website=] |archive-date=February 20, 2018 |archive-url= https://web.archive.org/web/20180220070446/https://techcrunch.com/2017/08/27/reddits-first-employee-is-the-companys-new-cto/ |url-status=live }}</ref> Reddit's largest round of funding came in 2017 when the company raised $200 million and was valued at $1.8 billion.<ref name=":2" /> The funding supported Reddit's site redesign and video efforts.<ref name=":2" />

On June 5, 2020, Ohanian resigned as a member of the board in response to the ] and requested to be replaced "by a Black candidate".<ref name=":02">{{cite web |title=r/announcements – Upcoming changes to our content policy, our board, and where we're going from here |url= https://www.reddit.com/r/announcements/comments/gxas21/upcoming_changes_to_our_content_policy_our_board/ |access-date=June 5, 2020 |website=reddit |date=June 5, 2020 |archive-date=June 5, 2020 |archive-url= https://web.archive.org/web/20200605193056/https://www.reddit.com/r/announcements/comments/gxas21/upcoming_changes_to_our_content_policy_our_board/ |url-status=live }}</ref> ], then-CEO of Y Combinator, was subsequently named to the board.<ref>{{Cite news |last1=Yurieff |first1=Kaya |last2=Ashley O'Brien |first2=Sara |date=June 10, 2020 |title=Alexis Ohanian asked to be replaced by a black candidate on Reddit's board. Reddit listened |url= https://www.cnn.com/2020/06/10/tech/reddit-michael-seibel/index.html |access-date=June 13, 2023 |website=CNN |archive-date=June 10, 2020 |archive-url= https://web.archive.org/web/20200610150941/https://www.cnn.com/2020/06/10/tech/reddit-michael-seibel/index.html |url-status=live }}</ref>

On December 13, 2020, Reddit announced it had acquired short-form video social platform ], hiring its entire team, with the intention of integrating its video creation tools into Reddit.<ref>{{cite web |date=December 13, 2020 |title=Reddit Welcomes Video Platform Dubsmash to Team |url= https://redditblog.com/2020/12/13/reddit-welcomes-video-platform-dubsmash-to-team/ |access-date=December 13, 2020 |website=Upvoted |archive-date=December 14, 2020 |archive-url= https://web.archive.org/web/20201214023855/https://redditblog.com/2020/12/13/reddit-welcomes-video-platform-dubsmash-to-team/ |url-status=live }}</ref>

On March 5, 2021, Reddit announced that it had appointed Drew Vollero, who had worked at ]'s parent company ] (SNAP), as its first Chief Financial Officer weeks after the site was thrust into the spotlight due to its role in the GameStop trading frenzy. Vollero's appointment spurred speculation of an initial public offering, a move that senior leaders have considered publicly.<ref>{{cite news |last1=Duffy |first1=Clare |title=Reddit names its first-ever CFO as it mulls IPO |url= https://www.cnn.com/2021/03/05/tech/reddit-cfo-drew-vollero/index.html |work=CNN |access-date=March 8, 2021 |archive-date=March 8, 2021 |archive-url= https://web.archive.org/web/20210308035825/https://www.cnn.com/2021/03/05/tech/reddit-cfo-drew-vollero/index.html |url-status=live }}</ref>

In December 2021, Reddit revealed that it had confidentially filed for an ] with the ].<ref>{{cite news |last=Picchi |first=Aimee |url= https://www.cbsnews.com/news/reddit-ipo-filing-confidential-sec-wallstreetbets/ |title=Reddit says it has filed for an IPO |work=CBS News |date=December 16, 2021 |access-date=May 4, 2022 |archive-date=April 27, 2022 |archive-url= https://web.archive.org/web/20220427235036/https://www.cbsnews.com/news/reddit-ipo-filing-confidential-sec-wallstreetbets/ |url-status=live }}</ref><ref>{{cite news |url= https://www.nytimes.com/2021/12/15/business/reddit-ipo.html |title=Reddit I.P.O. Is a Step Closer After Confidential Filing to Go Public |work=The New York Times |date=December 15, 2021 |access-date=May 4, 2022 |archive-date=April 27, 2022 |archive-url= https://web.archive.org/web/20220427235428/https://www.nytimes.com/2021/12/15/business/reddit-ipo.html |url-status=live }}</ref><ref>Thomas, Owen (December 15, 2021). {{Webarchive|url=https://web.archive.org/web/20220706011649/https://www.protocol.com/bulletins/reddit-ipo |date=July 6, 2022 }} '']''. Retrieved May 18, 2022.</ref> In June 2022, Reddit acquired ], a natural language processing company.<ref>{{cite web |date=July 2022 |title=Reddit acquires natural language processing company MeaningCloud |url=https://techcrunch.com/2022/07/01/reddit-acquires-natural-language-processing-company-meaningcloud/ |access-date=July 18, 2022 |website=TechCrunch |language=en-US |archive-date=July 18, 2022 |archive-url=https://web.archive.org/web/20220718181106/https://techcrunch.com/2022/07/01/reddit-acquires-natural-language-processing-company-meaningcloud/ |url-status=live }}</ref><ref>{{Cite web |date=July 11, 2022 |title=Reddit Buys Natural Language Processing Startup MeaningCloud to Boost Product & Advertising |url=https://voicebot.ai/2022/07/11/reddit-buys-natural-language-processing-startup-meaningcloud-to-boost-product-advertising/ |website=Voicebot.ai |language=en-US |access-date=July 18, 2022 |archive-date=July 12, 2022 |archive-url=https://web.archive.org/web/20220712122631/https://voicebot.ai/2022/07/11/reddit-buys-natural-language-processing-startup-meaningcloud-to-boost-product-advertising/ |url-status=live }}</ref>

In September 2022, Reddit acquired Spiketrap for an undisclosed sum.<ref>{{cite web |date=September 2022 |title=Reddit acquires Spiketrap to boost its ads business |url=https://techcrunch.com/2022/09/01/reddit-acquires-contextualization-company-spiketrap-to-boost-its-ads-business/ |access-date=September 2, 2022 |website=TechCrunch |archive-date=September 1, 2022 |archive-url= https://web.archive.org/web/20220901225158/https://techcrunch.com/2022/09/01/reddit-acquires-contextualization-company-spiketrap-to-boost-its-ads-business/ |url-status=live }}</ref>

In April 2023, ], the lead investor in Reddit's funding round in 2021, devalued its investment in Reddit by 41% cumulatively. It was revealed in a monthly disclosure that Fidelity valued its stake at $16.6 million, down from its initial investment of $28.2 million which had valued the company at $10 billion.<ref>{{Cite web |last=Singh |first=Manish |date=June 1, 2023 |title=Fidelity has cut Reddit valuation by 41% since 2021 investment |url= https://techcrunch.com/2023/06/01/fidelity-reddit-valuation/ |access-date=June 13, 2023 |website=TechCrunch |archive-date=June 13, 2023 |archive-url= https://web.archive.org/web/20230613062354/https://techcrunch.com/2023/06/01/fidelity-reddit-valuation/ |url-status=live }}</ref> This was followed by an announcement in June 2023 of plans to layoff 5% of Reddit's workforce and to reduce the number of planned hires for the year.<ref>{{Cite news |last1=Satija |first1=Bhanvi |last2=Arunasalam |first2=Samrhitha |date=June 6, 2023 |title=Reddit to lay off about 5% of its workforce |work=Reuters |editor-last=Samuel |editor-first=Maju |url= https://www.reuters.com/technology/reddit-lay-off-about-5-workforce-wsj-2023-06-06/ |access-date=June 13, 2023 |archive-date=June 13, 2023 |archive-url= https://web.archive.org/web/20230613063228/https://www.reuters.com/technology/reddit-lay-off-about-5-workforce-wsj-2023-06-06/ |url-status=live }}</ref>

In June 2023, The ] claimed responsibility for a February 2023 breach of Reddit's systems. On its data leak site, it claimed that it stole 80 GB of compressed data and demanded a $4.5 million ransom from Reddit. This attack did not involve data encryption like typical ransomware campaigns.<ref>{{Cite web |title=The Week in Ransomware - June 23rd 2023 - The Reddit Files |url=https://www.bleepingcomputer.com/news/security/the-week-in-ransomware-june-23rd-2023-the-reddit-files/ |access-date=July 25, 2023 |website=BleepingComputer |language=en-us |archive-date=July 25, 2023 |archive-url=https://web.archive.org/web/20230725161534/https://www.bleepingcomputer.com/news/security/the-week-in-ransomware-june-23rd-2023-the-reddit-files/ |url-status=live }}</ref>

In February 2024, Reddit announced a partnership with ] in a deal worth about $60{{nbsp}}million per year, to license its real-time user content to train Google's AI model. The partnership also lets Reddit get access to Google's "Vertex AI" service which would help improve search results on Reddit.<ref>{{Cite web |last=Roth |first=Emma |date=February 22, 2024 |title=Google cut a deal with Reddit for AI training data |url=https://www.theverge.com/2024/2/22/24080165/google-reddit-ai-training-data |website=The Verge |access-date=February 23, 2024 |archive-date=February 23, 2024 |archive-url=https://web.archive.org/web/20240223071030/https://www.theverge.com/2024/2/22/24080165/google-reddit-ai-training-data |url-status=live }}</ref><ref>{{Cite news |last=Hamilton |first=David |date=February 22, 2024 |title=Reddit strikes $60M deal allowing Google to train AI models on its posts, unveils IPO plans |url= https://apnews.com/article/google-reddit-ai-partnership-a7f131c7cb4225307134ef21d3c6a708 |work=AP News |access-date=February 23, 2024 |archive-date=February 23, 2024 |archive-url= https://web.archive.org/web/20240223071030/https://apnews.com/article/google-reddit-ai-partnership-a7f131c7cb4225307134ef21d3c6a708 |url-status=live }}</ref>

In March 2024 it was announced that Reddit would target a valuation of up to $6.4 billion in its U.S. IPO. The platform intends to sell 22 million class A common shares at a price between $31 and $34 alongside some of its investors, looking to raise up to $748 million.<ref>{{Cite web |last=Clark |first=Adam |date=March 11, 2024 |title=Reddit Aims for Valuation of Up to $6.4 Billion. How It Compares With Pinterest, Snap. |url=https://www.barrons.com/articles/reddit-ipo-stock-price-pinterest-snap-43db26d4?mod=hp_LEAD_4 |access-date=March 11, 2024 |website=Barron's |archive-date=March 11, 2024 |archive-url=https://web.archive.org/web/20240311193218/https://www.barrons.com/articles/reddit-ipo-stock-price-pinterest-snap-43db26d4?mod=hp_LEAD_4 |url-status=live }}</ref>

Reddit's initial public offering opened on March 20, 2024, at $34 per share and a $6.4 billion valuation.<ref>{{Cite web |last=Isaac |first=Mike |date=March 20, 2024 |title=Reddit Prices I.P.O. at $34 a Share, in a Positive Sign for Tech |website=The New York Times |url= https://www.nytimes.com/2024/03/20/technology/reddit-ipo-stock-price.html |access-date=March 21, 2024 |archive-date=March 22, 2024 |archive-url= https://web.archive.org/web/20240322020813/https://www.nytimes.com/2024/03/20/technology/reddit-ipo-stock-price.html |url-status=live }}</ref> They went public the next day on the New York Stock Exchange at $47 per share and rose to $50.44 at market close on their first day of trading, reaching a market cap of $9.5 billion.<ref>{{Cite news |last=Isaac |first=Mike |date=March 21, 2024 |title=Reddit Rises 48% in First Day of Trading |website=The New York Times |url= https://www.nytimes.com/2024/03/21/technology/reddit-stock-ipo-market.html |access-date=March 21, 2024 |archive-date=March 21, 2024 |archive-url= https://web.archive.org/web/20240321235543/https://www.nytimes.com/2024/03/21/technology/reddit-stock-ipo-market.html |url-status=live }}</ref>

On May 16, 2024, it was announced that Reddit and OpenAI had reached a deal that will allow OpenAI access to the Reddit API to train its models, while Reddit will receive certain AI tools for moderators and users.<ref></ref>

Reddit's share price increased by 42% after reporting its third-quarter results in October 2024, where it recorded its first quarterly profit. The surge was also attributed in part to increases in revenue from AI content licensing and advertising, and reaching close to 100&nbsp;million active users.<ref>{{Cite news |url=https://www.cnbc.com/2024/10/30/reddit-shares-soar-35percent-on-profitability-rosy-guidance-.html |title=Reddit shares close up 42% on profitability, rosy guidance |date=October 30, 2024 |work=CNBC |last=Capoot |first=Ashley}}</ref><ref>{{Cite news |url= https://www.reuters.com/technology/reddit-forecasts-quarterly-revenue-above-estimates-2024-10-29/ |title=Reddit shares jump 22% as AI deals boost quarterly revenue forecast |date=October 29, 2024 |work=Reuters |last=Singh |first=Jaspreet}}</ref>

In December 2024, Reddit announced Reddit Answers, an AI search tool that summarizes conversations in response to a question from the user.<ref>{{Cite web |last=Haner |first=Joanne |date=2024-12-09 |title=Reddit rolls out AI search feature |url=https://thehill.com/policy/technology/5030136-reddit-rolls-out-ai-search-feature/ |access-date=2024-12-09 |website=The Hill |language=en-US}}</ref>

== Site overview ==
Reddit is a website comprising ]—including photos, videos, links, and text-based posts—and discussions of this content in what is essentially a ].<ref name="Nicol18">{{cite web |last=Will Nicol |date=July 19, 2018 |title=What is Reddit? A beginner's guide to the front page of the internet |url=https://www.digitaltrends.com/social-media/what-is-reddit/ |access-date=July 26, 2018 |publisher=] |archive-date=July 28, 2018 |archive-url=https://web.archive.org/web/20180728214840/https://www.digitaltrends.com/social-media/what-is-reddit/ |url-status=live }}</ref><ref name="Franco17">{{cite web |last=Michael Franco |date=September 5, 2018 |title=The Beginner's Guide to Reddit |url=https://lifehacker.com/a-beginners-guide-to-reddit-1798643829 |access-date=August 1, 2018 |publisher=] |archive-date=November 14, 2020 |archive-url=https://web.archive.org/web/20201114225547/https://lifehacker.com/a-beginners-guide-to-reddit-1798643829 |url-status=live }}</ref> The name "Reddit" is a ] with the phrase "read it", i.e., "I read it on Reddit."<ref name="Nudd14">{{cite news |last=Nudd |first=Tim |date=December 1, 2014 |title=The Meaning of 35 Brand Names, From Etsy to Reddit |work=] |location=New York City, New York, U.S. |url=https://www.adweek.com/creativity/meaning-35-brand-names-etsy-reddit-161694/ |access-date=August 1, 2018 |issn=0199-2864 |oclc=1001870403 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112043012/https://www.adweek.com/creativity/meaning-35-brand-names-etsy-reddit-161694/ |url-status=live }}</ref><ref>{{cite web |title=Reddit Frequently Asked Questions |url=https://www.reddit.com/faq |access-date=April 10, 2014 |website=Reddit |archive-date=November 27, 2020 |archive-url=https://web.archive.org/web/20201127015655/http://www.reddit.com/faq |url-status=live }}</ref> According to Reddit, in 2019, there were approximately 430 million monthly users,<ref>{{cite news |last1=Kastrenakes |first1=Jacob |title=Reddit reveals daily active user count for the first time: 52 million |url=https://www.theverge.com/2020/12/1/21754984/reddit-dau-daily-users-revealed |agency=] |date=December 1, 2020 |access-date=February 3, 2021 |archive-date=June 18, 2022 |archive-url=https://web.archive.org/web/20220618132049/https://www.theverge.com/2020/12/1/21754984/reddit-dau-daily-users-revealed |url-status=live }}</ref> who are known as "redditors".<ref name="Pardes18" /> The site's content is divided into categories or communities known on-site as "subreddits", of which there are more than 138,000 active communities.<ref name="Molina17">{{cite news |last=Molina |first=Brett |date=August 31, 2017 |title=Reddit is extremely popular. Here's how to watch what your kids are doing |work=USA Today |url=https://www.usatoday.com/story/tech/talkingtech/2017/08/31/reddit-extremely-popular-heres-how-watch-what-your-kids-doing/607996001/ |issn=0734-7456 |oclc=931943141 |access-date=July 26, 2018 |archive-date=August 13, 2020 |archive-url=https://web.archive.org/web/20200813093903/https://www.usatoday.com/story/tech/talkingtech/2017/08/31/reddit-extremely-popular-heres-how-watch-what-your-kids-doing/607996001/ |url-status=live }}</ref>

As a network of communities, Reddit's core content consists of posts from its users.<ref name="Nicol18" /><ref name="Franco17" /> Users can comment on others' posts to continue the conversation.<ref name="Nicol18" /> {{anchor|AnchorVote}}A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes respectively, for each post and comment on the site.<ref name="Nicol18" /> The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people.<ref name="Nicol18" /> Users can also earn "karma" for their posts and comments, a status that reflects their standing within the community and their contributions to Reddit.<ref name="Nicol18" /> Posts are sometimes automatically archived after six months, meaning they can no longer be commented or voted on.<ref>{{cite web|title=Reddit Lets Community Moderators Enable Comments, Votes on Older Posts|date=October 4, 2021|url=https://www.adweek.com/media/reddit-lets-community-moderators-enable-comments-votes-on-older-posts/|access-date=June 5, 2023|archive-date=June 5, 2023|archive-url=https://web.archive.org/web/20230605204814/https://www.adweek.com/media/reddit-lets-community-moderators-enable-comments-votes-on-older-posts/|url-status=live}}</ref>

The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account.<ref name="Molina17" /><ref name="McCormick17">{{cite web |last=Rich McCormick |date=February 15, 2017 |title=Reddit overhauls its front page for new users and lurkers |url=https://www.theverge.com/2017/2/15/14632390/reddit-front-page-popular-change-new-users |publisher=] |access-date=July 26, 2018 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112030905/http://www.theverge.com/2017/2/15/14632390/reddit-front-page-popular-change-new-users |url-status=live }}</ref> By default for those users, the front page will display the subreddit r/popular, featuring top-ranked posts across all of Reddit, excluding ] communities and others that are most commonly filtered out by users (even if they are safe for work).<ref name="auto1">{{cite web |last=Menegus |first=Bryan |date=June 2, 2017 |title=Reddit Is Finally Fixing its Trump Spam Problem |url=https://gizmodo.com/reddit-is-finally-fixing-its-trump-spam-problem-1792061056 |publisher=Gizmodo |access-date=February 2, 2018 |archive-date=November 14, 2020 |archive-url=https://web.archive.org/web/20201114235322/https://gizmodo.com/reddit-is-finally-fixing-its-trump-spam-problem-1792061056 |url-status=live }}</ref><ref name="Scarola17">{{cite web |last=Cory Scarola |date=February 16, 2017 |title=Reddit Gave Its Homepage a Makeover |url=https://www.inverse.com/article/27943-reddit-popular-subreddit-homepage |website=] |access-date=September 13, 2018 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112025501/https://www.inverse.com/article/27943-reddit-popular-subreddit-homepage |url-status=live }}</ref> The subreddit r/all originally did not filter topics,<ref name="Shah17">{{cite news |last=Shah |first=Saqib |date=February 15, 2017 |title=Reddit is eliminating explicit content from its public homepage |work=] |url=https://www.digitaltrends.com/social-media/reddit-popular-front-page-update/ |access-date=May 25, 2018 |archive-date=August 7, 2020 |archive-url=https://web.archive.org/web/20200807011434/https://www.digitaltrends.com/social-media/reddit-popular-front-page-update/ |url-status=live }}</ref> but as of 2021 it does not include not-safe-for-work content.<ref>{{cite web|last=KeyserSosa|date=February 11, 2021|title=Removing sexually explicit content from r/all|url=http://www.reddit.com/r/changelog/comments/lhnvok/removing_sexually_explicit_content_from_rall/|website=r/changelog|access-date=September 4, 2021|archive-date=September 5, 2021|archive-url=https://web.archive.org/web/20210905004852/https://www.reddit.com/r/changelog/comments/lhnvok/removing_sexually_explicit_content_from_rall/|url-status=live}}</ref> Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages.<ref name="Molina17" /><ref name="McCormick17" /> Additionally, some subreddits have a karma and account age requirement to discourage bots and spammers from posting.

Front-page rank—for both the general front page and for individual subreddits—is determined by a combination of factors, including the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio, and the total vote-count.<ref name="SEOmoz">{{cite web |title=Reddit algorithm |url=http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed |website=seomoz |date=July 2, 2008 |access-date=October 31, 2010 |archive-date=May 12, 2013 |archive-url=https://web.archive.org/web/20130512103530/http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed |url-status=live }}</ref>

=== Users and moderators ===
Registering an account with Reddit is free and requires an email address. In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing.<ref name="Couts12">{{cite web |last=Andrew Couts |date=November 8, 2012 |title=How to create your own Reddit community |url=https://www.digitaltrends.com/how-to/how-to-create-your-own-subreddit/ |archive-url=https://web.archive.org/web/20190403010136/https://www.digitaltrends.com/how-to/how-to-create-your-own-subreddit/ |archive-date=April 3, 2019 |publisher=] |access-date=August 1, 2018}}</ref> In Reddit style, usernames begin with "u/". Noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse,<ref name="Zublin16">{{cite web |last=Fiona Zublin |date=October 13, 2016 |title=The poet laureate of Reddit |url=https://www.ozy.com/good-sht/the-poet-laureate-of-reddit/71962 |publisher=] |access-date=August 1, 2018 |archive-date=December 3, 2018 |archive-url=https://web.archive.org/web/20181203103851/https://www.ozy.com/good-sht/the-poet-laureate-of-reddit/71962 |url-status=dead }}</ref> u/Shitty_Watercolour who posts paintings in response to posts,<ref name="Packham16">{{cite news |last=Packham |first=Alfie |date=July 31, 2016 |title=Meet Shitty: the internet's favourite self-deprecating watercolourist |work=The Guardian |location= London |url= https://www.theguardian.com/careers/2016/jul/31/meet-shitty-the-internets-favourite-self-deprecating-watercolourist |access-date=August 1, 2018 |archive-date=April 3, 2019 |archive-url= https://web.archive.org/web/20190403010135/https://www.theguardian.com/careers/2016/jul/31/meet-shitty-the-internets-favourite-self-deprecating-watercolourist |url-status=live }}</ref> and u/spez, the CEO of Reddit (]).

Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator.<ref name="Molina17" /> Reddit users may also request to moderate a sub that has no moderators or very inactive ones in r/redditrequest. These requests are reviewed by the Reddit admins. Moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and generally work to keep discussions in their subreddit on topic.<ref name="Molina17" /><ref name="Renfro16">{{cite news |first=Kim |last=Renfro |date=January 13, 2016 |title=From whom the troll trolls: A day in the life of a Reddit moderator |url= https://www.businessinsider.com/what-is-a-reddit-moderator-2016-1 |access-date=August 1, 2018 |work=] |archive-date=January 16, 2016 |archive-url= https://web.archive.org/web/20160116104754/https://www.businessinsider.com/what-is-a-reddit-moderator-2016-1 |url-status=live }}</ref><ref name="DailyDot-Morris-051012">{{cite news |last=Morris |first=Kevin |date=October 5, 2012 |title=Meet the mods—the true stars of Reddit |work=The Daily Dot |url= https://www.dailydot.com/news/reddit-moderators-interview-bep-raerth-syncretic/ |access-date=October 9, 2018 |archive-date=November 3, 2018 |archive-url= https://web.archive.org/web/20181103013356/https://www.dailydot.com/news/reddit-moderators-interview-bep-raerth-syncretic/ |url-status=live }}</ref> Admins, by contrast, are paid to work for Reddit.<ref name="Renfro16" />

Reddit also releases transparency reports annually which have information like how many posts have been taken down by moderators and for what reason. It also details information about requests law enforcement agencies have made for information about users or to take down content.<ref>{{cite web|title=Transparency|url=https://www.reddit.com/transparency|website=Reddit|access-date=February 17, 2021|archive-date=February 16, 2021|archive-url=https://web.archive.org/web/20210216214443/https://www.reddit.com/transparency|url-status=live}}</ref> In 2020, Reddit removed 6% of posts made on the platform (approx. 233 million). More than 99% of removals were marked as spam; the remainder made up of a mix of other offensive content. Around 131 million posts were removed by the automated moderator and the rest were taken down manually.<ref>{{cite web |title=Transparency Report 2020 |url= https://www.redditinc.com/policies/transparency-report-2020 |website=www.redditinc.com |access-date=February 17, 2021 |archive-date=February 16, 2021|archive-url= https://web.archive.org/web/20210216161613/https://www.redditinc.com/policies/transparency-report-2020 |url-status=live}}</ref><ref>{{cite news |date=February 17, 2021 |title=Reddit removed 6% of all posts made last year |work=BBC News |url= https://www.bbc.com/news/technology-56099232|access-date=February 17, 2021 |archive-date=February 17, 2021 |archive-url= https://web.archive.org/web/20210217140529/https://www.bbc.com/news/technology-56099232 |url-status=live}}</ref>

It is estimated that Reddit's moderators do a total of 466 hours of work every day, which totals up to $3.4 million in unpaid work each year.<ref name=":4" /> This roughly equates to 2.8% of the company's annual revenue.<ref name=":4">{{cite web |last=Stokel-Walker |first=Chris |title=Reddit moderators do $3.4 million worth of unpaid work each year |url=https://www.newscientist.com/article/2325828-reddit-moderators-do-3-4-million-worth-of-unpaid-work-each-year/ |website=New Scientist |language=en-US |access-date=June 24, 2022 |archive-date=June 24, 2022 |archive-url=https://web.archive.org/web/20220624090649/https://www.newscientist.com/article/2325828-reddit-moderators-do-3-4-million-worth-of-unpaid-work-each-year/ |url-status=live }}</ref>

=== Subreddits ===
{{Redirect|r/|the letter "R"|R|other uses|/r/ (disambiguation)}}<!--DO NOT ADD INFORMATION ON ANY SUBREDDITS TO THIS SECTION WITHOUT CITING A RELIABLE SECONDARY SOURCE THAT ESTABLISHES NOTABILITY OF THAT SUBREDDIT-->
] about the r/science community.]]

Subreddits (officially called communities) are user-created areas of interest where discussions on Reddit are organized. There are about 138,000 active subreddits (among a total of 1.2 million) {{As of|2018|July|lc=y}}.<ref name="Marotti18">{{cite news |last=Marotti |first=Ally |date=April 23, 2018 |title=Reddit to open Chicago office as part of advertising push |work=] |publisher=R. Bruce Dold |location=Chicago |url=http://www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html |issn=2165-171X |oclc=60639020 |access-date=June 25, 2018 |archive-date=June 14, 2018 |archive-url=https://web.archive.org/web/20180614135257/http://www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html |url-status=live }}</ref><ref name="RedditMetrics">{{cite web |title=New subreddits by date (How Reddit grew over time) |url=http://redditmetrics.com/history |publisher=Redditmetrics.com |access-date=August 1, 2018 |archive-date=August 9, 2020 |archive-url=https://web.archive.org/web/20200809123515/https://redditmetrics.com/history |url-status=dead }}</ref> Subreddit names begin with "r/"; for instance, "]" is a community devoted to discussing scientific publications, while "r/gaming" is a community devoted to discussing video games, and "r/worldnews" is for posting news articles from around the world.

In a 2014 interview with ], Erik Martin, then the ] of Reddit, remarked that their "approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want".<ref>{{Cite news |last=Atagana |first=Michelle |date=August 22, 2014 |title=Creating a more curious generation through memes: Q&A with Reddit GM |publisher=Memeburn.com |url=http://memeburn.com/2014/08/creating-a-curious-generation-through-memes-qa-with-reddit-gm/ |access-date=September 11, 2014 |archive-date=September 18, 2014 |archive-url=https://web.archive.org/web/20140918100306/http://memeburn.com/2014/08/creating-a-curious-generation-through-memes-qa-with-reddit-gm/ |url-status=live }}</ref> Subreddits often use themed variants of Reddit's alien mascot, '''Snoo''', in the visual styling of their communities.<ref name="Klara15">{{cite news |last=Klara |first=Robert |date=September 14, 2015 |title=How an Alien Doodle Became Reddit's Simple, Versatile Logo |work=Adweek |location=United States |url=https://www.adweek.com/brand-marketing/how-alien-doodle-became-reddits-simple-versatile-logo-166848/ |issn=0199-2864 |oclc=1001870403 |access-date=August 1, 2018 |archive-date=May 3, 2018 |archive-url=https://web.archive.org/web/20180503191425/http://www.adweek.com/brand-marketing/how-alien-doodle-became-reddits-simple-versatile-logo-166848 |url-status=live }}</ref>

=== Other features ===
{{anchor|Reddit gold}}Reddit Premium (formerly Reddit Gold) is a premium membership that allows users to view the site ad-free.<ref name="Trachtenberg18" /> Until 2023, subscribers could also use coins to award posts or comments they valued, generally due to humorous or high-quality content.<ref>{{cite web |date=December 5, 2023 |title=Reddit is getting rid of its Gold awards system |url=https://www.theverge.com/2023/7/13/23794403/reddit-gold-awards-coins-sunset |publisher=] |access-date=December 5, 2023 |archive-date=December 5, 2023 |archive-url=https://web.archive.org/web/20231205223056/https://www.theverge.com/2023/7/13/23794403/reddit-gold-awards-coins-sunset |url-status=live }}</ref> Reddit Premium unlocks several features not accessible to regular users, such as comment highlighting, exclusive subreddits such as r/lounge, a personalized Snoo (known as a "snoovatar"), and a Reddit premium trophy that can be displayed on the user's profile.<ref>{{cite web |date=July 24, 2017 |title=What is Reddit Gold—and why do people keep giving it away? |url=https://www.dailydot.com/debug/what-is-reddit-gold/ |website=The Daily Dot |access-date=September 15, 2017 |archive-date=November 11, 2020 |archive-url=https://web.archive.org/web/20201111213527/https://www.dailydot.com/debug/what-is-reddit-gold/ |url-status=live }}</ref><ref>{{cite web |date=January 7, 2015 |title=Create your own reddit alien avatar with reddit gold |url=https://redditblog.com/2015/01/07/create-your-own-reddit-alien-avatar-with-reddit-gold/ |website=redditblog.com |archive-date=November 8, 2020 |archive-url=https://web.archive.org/web/20201108103121/https://redditblog.com/2015/01/07/create-your-own-reddit-alien-avatar-with-reddit-gold/ |url-status=dead |access-date=November 4, 2017}}</ref> Reddit Gold was renamed to Reddit Premium in 2018. In addition to gold coins, users were able to gift silver and platinum coins to other users as rewards for quality content.<ref name="Asarch18">{{cite news |last=Asarch |first=Steven |date=October 16, 2018 |title=Reddit Gold Update: How To Give And Get New Silver and Platinum Icons |work=] |url=https://www.newsweek.com/reddit-gold-silver-platinum-premium-how-get-awards-1172321 |access-date=November 12, 2018 |archive-date=November 9, 2020 |archive-url=https://web.archive.org/web/20201109033754/https://www.newsweek.com/reddit-gold-silver-platinum-premium-how-get-awards-1172321 |url-status=live }}</ref>

On the site, redditors commemorate their "cake day" once a year, on the anniversary of the day their account was created.<ref name="Statt17">{{cite web |last=Mick Statt |date=December 18, 2017 |title=Reddit overhauls mobile app with chat function and new moderation tools |url=https://www.theverge.com/2017/12/18/16788908/reddit-mobile-app-update-chat-mod-tools |access-date=May 17, 2018 |publisher=] |archive-date=November 9, 2020 |archive-url=https://web.archive.org/web/20201109040445/https://www.theverge.com/2017/12/18/16788908/reddit-mobile-app-update-chat-mod-tools |url-status=live }}</ref> Cake day adds an icon of a small slice of cake next to the user's name for 24 hours.<ref>{{cite web |title=Enjoy your complimentary karma |url=https://www.reddit.com/r/cakeday |access-date=August 8, 2014 |website=Reddit |archive-date=August 13, 2014 |archive-url=https://web.archive.org/web/20140813124126/http://www.reddit.com/r/cakeday |url-status=live }}</ref>

In August 2021, the company introduced a ]-like short-form video feature for iOS that lets users rapidly swipe through a feed of short video content.<ref>{{cite web |last1=Roston |first1=Brittany |date=August 14, 2021 |title=Reddit is the latest social platform to launch a TikTok clone |url=https://www.slashgear.com/reddit-is-the-latest-social-platform-to-launch-a-tiktok-clone-14686702/ |access-date=August 27, 2021 |website=SlashGear |archive-date=August 27, 2021 |archive-url=https://web.archive.org/web/20210827205433/https://www.slashgear.com/reddit-is-the-latest-social-platform-to-launch-a-tiktok-clone-14686702/ |url-status=live }}</ref> In December 2021, the company introduced a ]-like feature called Reddit Recap that recaps various statistics from January 1 to November 30 about each individual user, such as how much time they spent on Reddit, which communities they joined, and the topics that they engaged with, and allows the user to view it.<ref>{{cite web |last=Malik |first=Aisha |date=December 8, 2021 |title=Reddit to roll out personalized end-of-year recaps with stats about users' habits |url=https://techcrunch.com/2021/12/08/reddit-rolls-out-personalized-end-of-year-recaps-with-stats-about-users-habits/ |access-date=October 16, 2022 |website=TechCrunch |language=en-US |archive-date=October 16, 2022 |archive-url=https://web.archive.org/web/20221016024846/https://techcrunch.com/2021/12/08/reddit-rolls-out-personalized-end-of-year-recaps-with-stats-about-users-habits/ |url-status=live }}</ref>

On July 7, 2022, Reddit announced ']-backed Collectible Avatars', customizable avatars which are available on the subreddit r/CollectibleAvatars for purchase separate from Reddit Premium. The avatars were created by independent artists who post work on other subreddits, and who receive a portion of the profits. They use Reddit's Polygon blockchain-powered digital wallet the Vault.<ref>{{cite web |last=Reddit staff |date=July 7, 2022 |title=Blockchain-Backed Collectible Avatars Coming to Reddit via New Storefront |url=https://www.redditinc.com/blog/blockchain-backed-collectible-avatars-coming-to-reddit-via-new-storefront |access-date=July 13, 2022 |website=redditinc.com |archive-date=July 9, 2022 |archive-url=https://web.archive.org/web/20220709203719/https://www.redditinc.com/blog/blockchain-backed-collectible-avatars-coming-to-reddit-via-new-storefront |url-status=live }}</ref> Richard Lawler of '']'' described them as "]s (NFTs) that are available for purchase in the Reddit Avatar Builder".<ref>{{Cite web |last=Richard |first=Lawler |date=July 7, 2022 |title=Reddit will sell 'Collectible Avatars,' and yes — they're NFTs |url=https://www.theverge.com/2022/7/7/23198071/reddit-nft-profile-picture-collectible-avatars |access-date=July 13, 2022 |website=] |archive-date=July 12, 2022 |archive-url=https://web.archive.org/web/20220712205059/https://www.theverge.com/2022/7/7/23198071/reddit-nft-profile-picture-collectible-avatars |url-status=live }}</ref>

==== Chat features ====
In 2017, Reddit developed its own real-time chat software for the site.<ref name="Pardes-July18-2018">{{Cite news |last=Pardes |first=Arielle |date=July 18, 2018 |title=Reddit reinvents the chat room with community chat |magazine=] |location=United States |url=https://www.wired.com/story/reddit-introduces-subreddit-chat/ |access-date=August 1, 2018 |issn=1059-1028 |oclc=24479723 |archive-date=November 9, 2020 |archive-url=https://web.archive.org/web/20201109034905/https://www.wired.com/story/reddit-introduces-subreddit-chat/ |url-status=live }}</ref> While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit.<ref name="Pardes-July18-2018" /> Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018.<ref name="Pardes-July18-2018" /><ref name="Keane18">{{cite web |last=Sean Keane |date=July 19, 2018 |title=Reddit's chat rooms are bringing back fast-paced conversation |url=https://www.cnet.com/news/reddits-subreddit-chat-rooms-bring-back-fast-paced-conversation/ |publisher=] |access-date=August 1, 2018 |archive-date=November 9, 2020 |archive-url=https://web.archive.org/web/20201109031619/https://www.cnet.com/news/reddits-subreddit-chat-rooms-bring-back-fast-paced-conversation/ |url-status=live }}</ref><ref name="Roettgers18">{{cite news |last=Roettgers |first=Janko |date=May 25, 2018 |title=Reddit Is Testing Community Chat Rooms to Take on Discord |work=] |location=United States |url=https://variety.com/2018/digital/news/reddit-community-chat-rooms-1202822388/ |issn=0042-2738 |oclc=810134503 |access-date=September 13, 2018 |archive-date=August 7, 2020 |archive-url=https://web.archive.org/web/20200807011336/https://variety.com/2018/digital/news/reddit-community-chat-rooms-1202822388/ |url-status=live }}</ref>

Reddit Talk was announced in April 2021 as a competitor to ]. Reddit Talk lets subreddit moderators start audio meeting rooms that mimic Clubhouse in design.<ref>{{cite web |last1=Perez |first1=Sarah |title=Reddit unveils its Clubhouse clone Reddit Talk |url=https://techcrunch.com/2021/04/19/reddit-unveils-its-clubhouse-clone-reddit-talk/ |website=TechCrunch |date=April 19, 2021 |publisher=Verizon Media |access-date=August 27, 2021 |archive-date=August 27, 2021 |archive-url=https://web.archive.org/web/20210827205432/https://techcrunch.com/2021/04/19/reddit-unveils-its-clubhouse-clone-reddit-talk/ |url-status=live }}</ref> In 2022, Reddit Talk was updated to support recording audio rooms and work on the web version of Reddit. A desktop app is reportedly slated for a late February release.<ref>{{cite web |last1=Roth |first1=Emma |title=Reddit's Clubhouse clone gets recordings and web support |url=https://www.theverge.com/2022/2/9/22925935/reddit-clubhouse-clone-recordings-web-features |website=The Verge |publisher=Vox Media |date=February 9, 2022 |access-date=February 10, 2022 |archive-date=February 10, 2022 |archive-url=https://web.archive.org/web/20220210000801/https://www.theverge.com/2022/2/9/22925935/reddit-clubhouse-clone-recordings-web-features |url-status=live }}</ref>

==== Discontinued features ====
'''Reddit Public Access Network''', commonly known as '''RPAN''', was a ] service run by Reddit.<ref name=rpan/> Viewers interacted with streams by upvoting or downvoting, chatting, and giving paid awards. During the off-air hours, 24/7 streaming was possible to the dedicated subreddits, but with limited slots and capabilities.<ref name=rpan>{{cite web|title=When is RPAN ON-AIR? r/pan|url=https://www.reddit.com/r/pan/index#wiki_when_is_rpan_on-air.3F|website=reddit|date=December 8, 2020|access-date=September 2, 2022|archive-date=September 2, 2022|archive-url=https://web.archive.org/web/20220902092618/https://www.reddit.com/r/pan/index#wiki_when_is_rpan_on-air.3F|url-status=live}}</ref> On August 19, 2019, Reddit announced RPAN. It was said to be in testing, but they were experimenting with making it a permanent program, as well as a way to increase revenue for the platform.<ref>{{cite magazine |title=Reddit Now Lets You Livestream. What Could Go Wrong? |language=en |magazine=Wired |url=https://www.wired.com/story/reddit-livestreaming-rpan/ |issn=1059-1028 |access-date=March 11, 2020 |archive-date=March 7, 2020 |archive-url=https://web.archive.org/web/20200307062026/https://www.wired.com/story/reddit-livestreaming-rpan/ |url-status=live }}</ref> Later, a five-day testing period began. During the testing period, streaming was for a select group of users, allowing 30 minutes of streaming per person and 100 slots.<ref>{{cite web |last=Hautala |first=Laura |title=Reddit tests out livestreaming feature called Public Access Network |url=https://www.cnet.com/news/reddit-offers-temporary-livestreaming-feature-with-public-access-network/ |website=CNET |language=en |access-date=March 11, 2020 |archive-date=April 26, 2020 |archive-url=https://web.archive.org/web/20200426195437/https://www.cnet.com/news/reddit-offers-temporary-livestreaming-feature-with-public-access-network/ |url-status=live }}</ref> On July 1, 2020, '''RPAN Studio''' was released, an application that allows users to broadcast live from ] computers. RPAN Studio has been built on top of ], an open-source streaming and recording program.<ref>{{cite web |title=r/RPANStudio – You want a desktop streaming solution, you got it. Introducing RPAN Studio. |url=https://www.reddit.com/r/RPANStudio/comments/hjimlq/you_want_a_desktop_streaming_solution_you_got_it/ |website=reddit |date=July 2020 |language=en-US |access-date=August 23, 2020 |archive-date=November 15, 2021 |archive-url=https://web.archive.org/web/20211115080111/https://www.reddit.com/r/RPANStudio/comments/hjimlq/you_want_a_desktop_streaming_solution_you_got_it/ |url-status=live }}</ref> On January 28, 2021, Reddit permanently increased streaming times to three hours.<ref>{{cite web |date=January 28, 2021 |title=Stream times are now 3 hours! |url=https://www.reddit.com/r/pan/comments/l6q4qm/stream_times_are_now_3_hours/ |access-date=March 3, 2021 |archive-date=January 28, 2021 |archive-url=https://web.archive.org/web/20210128064408/https://www.reddit.com/r/pan/comments/l6q4qm/stream_times_are_now_3_hours/ |url-status=live }}</ref> RPAN was officially discontinued on November 15, 2022.<ref>{{Cite web |title=Reddit |date=November 3, 2022 |url=https://www.reddit.com/r/pan/comments/yl5zzd/update_on_the_future_of_live_video_broadcasting/ |access-date=December 8, 2022 |archive-date=December 29, 2022 |archive-url=https://web.archive.org/web/20221229143820/https://www.reddit.com/r/pan/comments/yl5zzd/update_on_the_future_of_live_video_broadcasting/ |url-status=live }}</ref>

In 2019, Reddit tested a new feature that allowed users to tip others. It was only made available for a user named Chris who goes by the alias '''u/shittymorph''', who was known for posting well-written comments, only for them to end with the same ] referencing the 1998 ] match between wrestlers ] and ].<ref name=Undertaker>{{cite web |last=Kooser |first=Amanda |title=Hell in a Cell: The surprising story behind the Reddit meme |url=https://www.cnet.com/news/reddit-memes-hell-in-a-cell/ |website=CNET |language=en |access-date=June 12, 2020 |archive-date=June 14, 2020 |archive-url=https://web.archive.org/web/20200614110323/https://www.cnet.com/news/reddit-memes-hell-in-a-cell/ |url-status=live }}</ref><ref>{{cite web |last=Liao |first=Shannon |date=February 28, 2019 |title=Reddit is letting users tip real money — to one guy in one subreddit |url=https://www.theverge.com/2019/2/28/18244901/reddit-tipping-feature-test-user-shittymorph-money |website=The Verge |language=en |access-date=June 12, 2020 |archive-date=November 11, 2020 |archive-url=https://web.archive.org/web/20201111220940/https://www.theverge.com/2019/2/28/18244901/reddit-tipping-feature-test-user-shittymorph-money |url-status=live }}</ref>

=== Technology and design ===
==== Underlying code ====
Reddit was originally written in ] but was rewritten in ] in December 2005<ref name="reddit.org">{{cite web |last=steve |date=December 5, 2005 |title="On lisp" blog post by Reddit founder "spez", detailing the reasons for switching to python from lisp |url=https://redditblog.com/2005/12/on-lisp.html |access-date=December 4, 2011 |publisher=Blog.reddit.com |archive-date=August 3, 2016 |archive-url=https://web.archive.org/web/20160803061607/http://www.redditblog.com/2005/12/on-lisp.html }}</ref> for wider access to ] and greater development flexibility. The Python web framework that Swartz developed to run the site, ''web.py'', is available as an ] project.<ref>{{cite web |title=Official web.py site |url=http://webpy.org/ |access-date=December 4, 2011 |publisher=Webpy.org |archive-date=October 26, 2011 |archive-url=https://web.archive.org/web/20111026193319/http://webpy.org/ |url-status=live }}</ref> {{as of|2009|11|10|df=US}}, Reddit used ] as its web framework.<ref> {{webarchive|url=https://web.archive.org/web/20080913152149/http://wiki.pylonshq.com/display/pylonscommunity/Sites+Using+Pylons |date=September 13, 2008 }} – Pylons Community – PythonWeb</ref> Reddit was an open source project from June 18, 2008, until 2017.<ref>{{cite web |last=steve |date=June 17, 2008 |title=Reddit goes open source |url=https://redditblog.com/2008/06/reddit-goes-open-source.html |access-date=December 4, 2011 |publisher=Blog.reddit.com |archive-date=May 1, 2012 |archive-url=https://web.archive.org/web/20120501073813/http://blog.reddit.com/2008/06/reddit-goes-open-source.html }}</ref><ref name="changelog2017">{{cite web |date=September 1, 2017 |title=r/changelog – An update on the state of the reddit/reddit and reddit/reddit-mobile repositories |url=https://www.reddit.com/r/changelog/comments/6xfyfg/an_update_on_the_state_of_the_redditreddit_and/ |access-date=March 17, 2019 |website=reddit |language=en |archive-date=March 20, 2019 |archive-url=https://web.archive.org/web/20190320234133/https://www.reddit.com/r/changelog/comments/6xfyfg/an_update_on_the_state_of_the_redditreddit_and/ |url-status=live }}</ref> During that time, all of the code and libraries written for Reddit were freely available on ], with the exception of the anti-spam/cheating portions.<ref>{{cite web |title=Reddit GitHub |website=] |url=https://github.com/reddit/reddit/wiki |access-date=June 5, 2011 |archive-date=May 5, 2013 |archive-url=https://web.archive.org/web/20130505205631/https://github.com/reddit/reddit/wiki |url-status=live }}</ref> In a September 2017 announcement, the company stated that "we've been doing a bad job of keeping our open-source product repos up to date", partially because "open-source makes it hard for us to develop some features 'in the clear'... without leaking our plans too far in advance", prompting the decision to archive its public GitHub repos.<ref name="changelog2017" />

==== Hosting and servers ====
{{as of|2009|11|10|df=US}}, Reddit decommissioned its servers which it owned and migrated to ], using ] for application services and ] for storage.<ref>{{cite web |first=Jeremy |last=Edberg |date=November 10, 2009 |title=Moving to the cloud |url=https://redditblog.com/2009/11/moving-to-cloud.html |archive-url=https://web.archive.org/web/20160410193437/http://www.redditblog.com/2009/11/moving-to-cloud.html |archive-date=April 10, 2016 |access-date=December 4, 2011 |publisher=Blog.reddit.com}}</ref> Reddit uses ] as its primary datastore.<ref>{{cite web |date=May 19, 2020 |title=Which Major Companies Use PostgreSQL? What Do They Use It for? |url=https://learnsql.com/blog/companies-that-use-postgresql-in-business/ |access-date=August 25, 2022 |website=LearnSQL.com |language=en-us |archive-date=August 25, 2022 |archive-url=https://web.archive.org/web/20220825165043/https://learnsql.com/blog/companies-that-use-postgresql-in-business/ |url-status=live }}</ref> As part of an effort to be more data-driven, Reddit built a ] ] on top of ] and ] as its ]. It uses Amazon's Elastic MapReduce to run ] workloads across Hive and stores results in S3, eventually putting data in ] for visualization purposes. It also uses ] for load balancing and ] and ] in the data pipeline.<ref>{{Cite web |last=Doherty |first=Mike |date=February 28, 2018 |title=The Evolution of Data at Reddit - Upvoted |url=https://www.redditinc.com/blog/the-evolution-of-data-at-reddit |access-date=June 14, 2023 |website=www.redditinc.com |language=en-US |archive-date=June 21, 2023 |archive-url=https://web.archive.org/web/20230621065411/https://www.redditinc.com/blog/the-evolution-of-data-at-reddit |url-status=live }}</ref> Reddit uses ] and its implementation of ] to cache approximate page views with an underlying ] cluster for persistence.<ref>{{Cite web |last=Chandra |first=Krishnan |date=May 24, 2017 |title=View Counting at Reddit |url=https://www.redditinc.com/blog/view-counting-at-reddit/ |access-date=June 14, 2023 |website=www.redditinc.com |language=en-US |archive-date=June 12, 2023 |archive-url=https://web.archive.org/web/20230612024907/http://www.redditinc.com/blog/view-counting-at-reddit |url-status=live }}</ref> For general caching of queries and ], Reddit uses ] behind Facebook's memcached router, mcrouter. In 2017, it had almost 3.3 terabytes of memory on 54 EC2 instances dedicated to caching split across different pools.<ref>{{Cite web |last=Ellis |first=Daniel |date=January 17, 2017 |title=Caching at Reddit |url=https://redditblog.com/2017/1/17/caching-at-reddit/ |archive-url=https://web.archive.org/web/20170119041321/https://redditblog.com/2017/1/17/caching-at-reddit/ |archive-date=January 19, 2017 |access-date=June 15, 2023 |website=redditblog.com}}</ref> Services at Reddit are structured around a common foundation named Baseplate. It was originally implemented in Python, but since 2019, parts of it have been reimplemented in ] for better performance. Reddit also runs its services through ] and uses ] for ].<ref>{{Cite web |last1=Uversky |first1=Sergei |last2=Espinola |first2=Adam |date=January 13, 2021 |title=Improving Reddit Engineering through GAINS - Upvoted |url=https://www.redditinc.com/blog/improving-reddit-engineering-through-gains |access-date=June 15, 2023 |website=www.redditinc.com |language=en-US |archive-date=June 15, 2023 |archive-url=https://web.archive.org/web/20230615181322/https://www.redditinc.com/blog/improving-reddit-engineering-through-gains |url-status=live }}</ref>

In early 2009, Reddit started using ].<ref>{{cite web |last=Slowe |first=Chris |date=January 30, 2009 |title=What's new on Reddit: Reddit now powered by jQuery |url=https://redditblog.com/2009/01/reddit-now-powered-by-jquery.html |archive-url=https://web.archive.org/web/20140528135434/https://redditblog.com/2009/01/reddit-now-powered-by-jquery.html |archive-date=May 28, 2014 |website=blog.reddit}}</ref> In 2017, Reddit announced it adopted ] for its UI redesign.<ref>{{Cite web |last=Ramadas |first=Niranjan |date=June 30, 2017 |title=Why We Chose Typescript - Upvoted |url=https://www.redditinc.com/blog/why-we-chose-typescript |access-date=June 14, 2023 |website=www.redditinc.com |language=en-US |archive-date=June 21, 2023 |archive-url=https://web.archive.org/web/20230621065411/https://www.redditinc.com/blog/why-we-chose-typescript |url-status=live }}</ref>

Reddit's search function has had many iterations and currently uses ] to implementation.<ref>{{Cite web |last1=Slowe |first1=Chris |last2=Caldwell |first2=Nick |last3=Bitencourt-Emilio |first3=Luis |date=September 7, 2017 |title=The Search for Better Search at Reddit - Upvoted |url=https://www.redditinc.com/blog/the-search-for-better-search-at-reddit |access-date=June 14, 2023 |website=www.redditinc.com |language=en-US |archive-date=June 21, 2023 |archive-url=https://web.archive.org/web/20230621065410/https://www.redditinc.com/blog/the-search-for-better-search-at-reddit |url-status=live }}</ref><ref>{{Cite web |last=Miller |first=Ron |date=September 7, 2017 |title=Reddit teams with Lucidworks to build new search framework |url=https://techcrunch.com/2017/09/07/reddit-builds-brand-new-search-framework-with-lucidworks/ |access-date=June 15, 2023 |website=TechCrunch |language=en-US |archive-date=April 30, 2023 |archive-url=https://web.archive.org/web/20230430031944/https://techcrunch.com/2017/09/07/reddit-builds-brand-new-search-framework-with-lucidworks/ |url-status=live }}</ref>

==== Mobile apps ====
In 2010, Reddit released its first mobile web interface for easier reading and navigating the website on touch screen devices.<ref name="Siegler10">{{cite news |last=Siegler |first=MG |date=June 9, 2010 |title=Reddit Finally Becomes Usable On The Mobile Web — Cause They Hate The App Store |work=] |url=https://techcrunch.com/2010/06/09/reddit-mobile/ |access-date=May 25, 2018 |archive-date=January 19, 2019 |archive-url=https://web.archive.org/web/20190119121236/https://techcrunch.com/2010/06/09/reddit-mobile/ |url-status=live }}</ref> For several years, redditors relied on ] to access Reddit on mobile devices. In October 2014, Reddit acquired one of them, Alien Blue, which became the official iOS Reddit app.<ref>{{cite web |last=Kumparak |first=Greg |date=October 15, 2014 |title=Reddit Acquires Alien Blue, The Most Popular Unofficial Reddit App |url=https://techcrunch.com/2014/10/15/reddit-acquires-alien-blue-the-most-popular-unofficial-reddit-app/ |access-date=October 25, 2014 |website=TechCrunch |publisher=AOL |archive-date=October 24, 2014 |archive-url=https://web.archive.org/web/20141024200144/http://techcrunch.com/2014/10/15/reddit-acquires-alien-blue-the-most-popular-unofficial-reddit-app/ |url-status=live }}</ref> Reddit removed Alien Blue and released its official application, Reddit: The Official App, on ] and the iOS ] in April 2016.<ref> {{Webarchive|url=https://web.archive.org/web/20201108095756/http://venturebeat.com/2016/04/07/reddit-scraps-alien-blue-in-favor-of-in-house-built-ios-and-android-apps/ |date=November 8, 2020 }} April 2016</ref> The company released an app for Reddit's question-and-answer Ask Me Anything subreddit in 2014.<ref name="Spradlin14">{{cite web |last=Spradlin |first=Liam |date=September 3, 2014 |title=Reddit's Official Ask Me Anything App Hits The Play Store As Promised |url=https://www.androidpolice.com/2014/09/03/reddits-official-ask-me-anything-app-hits-the-play-store-as-promised/ |access-date=May 25, 2018 |website=Android Police |archive-date=December 9, 2017 |archive-url=https://web.archive.org/web/20171209130058/http://www.androidpolice.com/2014/09/03/reddits-official-ask-me-anything-app-hits-the-play-store-as-promised/ |url-status=live }}</ref> The app allowed users to see active Ask Me Anythings, receive notifications, ask questions and vote.<ref name="Spradlin14" />

==== Product and design changes ====
]
The site has undergone several products and design changes since it originally launched in 2005. When it initially launched, there were no comments or subreddits. Comments were added in 2005<ref name="Pardes18" /><ref name="comments">{{cite web |last=Steve Huffman |author-link=Steve Huffman |date=December 12, 2005 |title=blog.reddit – what's new on reddit: comments! |url=http://www.redditblog.com/2005/12/comments.html |access-date=May 24, 2015 |newspaper=Redditblog.com |archive-date=May 25, 2015 |archive-url=https://web.archive.org/web/20150525074636/http://www.redditblog.com/2005/12/comments.html |url-status=live }}</ref> and interest-based groups (called 'subreddits') were introduced in 2008.<ref name="Vanhemert14">{{Cite news |last=Vanhemert |first=Kyle |date=January 9, 2014 |title=Fascinating graphs show how Reddit got huge by going mainstream |magazine=] |url=https://www.wired.com/2014/01/the-gentrification-of-reddit-in-a-few-great-graphs/ |access-date=May 17, 2018 |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403010039/https://www.wired.com/2014/01/the-gentrification-of-reddit-in-a-few-great-graphs/ |url-status=live }}</ref> Allowing users to create subreddits has led to much of the activity that redditors would recognize that helped define Reddit. These include subreddits "WTF", "funny", and "AskReddit".<ref name="Vanhemert14" /> Reddit rolled out its multireddit feature, the site's biggest change to its front page in years, in 2013.<ref name="Cheredar13">{{cite web |last=Cheredar |first=Tom |date=July 23, 2013 |title=Reddit rolls out its front page-changing multireddit feature to the public |url=https://venturebeat.com/2013/07/23/reddit-multireddit-feature/ |access-date=May 25, 2018 |website=] |archive-date=May 18, 2018 |archive-url=https://web.archive.org/web/20180518101214/https://venturebeat.com/2013/07/23/reddit-multireddit-feature/ |url-status=live }}</ref> With the multireddits, users see top stories from a collection of subreddits.<ref name="Cheredar13" />

In 2015, Reddit enabled embedding and as a result users could share Reddit content on other sites.<ref name="Fingas15">{{Cite news |last=Fingas |first=Jon |date=March 24, 2015 |title=Reddit now lets you embed comments on other websites |work=] |url=https://www.engadget.com/2015/03/24/reddit-comment-embeds/ |access-date=May 17, 2018 |archive-date=January 19, 2019 |archive-url=https://web.archive.org/web/20190119174234/https://www.engadget.com/2015/03/24/reddit-comment-embeds/ |url-status=live }}</ref> In 2016, Reddit began hosting images using a new image uploading tool, a move that shifted away from the uploading service ] that had been the de facto service.<ref name="Toor16">{{Cite news |last=Toor |first=Amar |date=May 26, 2016 |title=Reddit moves away from Imgur with new photo-uploading tool |work=] |url=https://www.theverge.com/2016/5/26/11782608/reddit-imgur-image-upload-beta |access-date=May 17, 2018 |archive-date=October 16, 2017 |archive-url=https://web.archive.org/web/20171016104510/https://www.theverge.com/2016/5/26/11782608/reddit-imgur-image-upload-beta |url-status=live }}</ref> Users still can upload images to Reddit using Imgur.<ref name="Toor16" /> Reddit's in-house video uploading service for desktop and mobile launched in 2017.<ref name="Perez17">{{Cite news |last=Perez |first=Sarah |date=August 17, 2017 |title=Reddit rolls out its own video platform |work=] |url=https://techcrunch.com/2017/08/17/reddit-rolls-out-its-own-video-platform/ |access-date=May 17, 2018 |archive-date=July 25, 2018 |archive-url=https://web.archive.org/web/20180725040505/https://techcrunch.com/2017/08/17/reddit-rolls-out-its-own-video-platform/ |url-status=live }}</ref> Previously, users had to use third-party video uploading services, which Reddit acknowledged was time-consuming for users.<ref name="Perez17" />

Reddit released its "spoiler tags" feature in January 2017.<ref name="Mejia17">{{Cite news |last=Mejia |first=Zameena |date=March 28, 2017 |title=The hidden benefit of Twitter's hate-speech controls: avoiding TV spoilers |work=] |url=https://qz.com/943344/twitter-hate-speech-controls-can-help-you-avoid-tv-spoilers/ |access-date=May 25, 2018 |archive-date=November 14, 2017 |archive-url=https://web.archive.org/web/20171114000821/https://qz.com/943344/twitter-hate-speech-controls-can-help-you-avoid-tv-spoilers/ |url-status=live }}</ref> The feature warns users of potential spoilers in posts and pixelates preview images.<ref name="Mejia17" /> Reddit unveiled changes to its public front page, called r/popular, in 2017;<ref name="Shah17" /> the change creates a front page free of potentially adult-oriented content for unregistered users.<ref name="Shah17" />

In late 2017, Reddit declared it wanted to be a mobile-first site, launching several changes to its apps for iOS and Android.<ref name="Statt17" /> The new features included user-to-user chat, a theater mode for viewing visual content, and mobile tools for the site's moderators. "Mod mode" lets moderators manage content and their subreddits on mobile devices.<ref name="Statt17" />

Reddit launched its redesigned website in 2018, with its first major visual update in a decade.<ref name="Pardes18" /> Development for the new site took more than a year.<ref name="Pardes18" /> It was the result of an initiative by Huffman upon returning to Reddit, who said the site's outdated look deterred new users.<ref name="Pardes18" /> The new site features a ] to help users navigate the site, different views, and new fonts to better inform redditors if they are clicking on a Reddit post or an external link.<ref name="Pardes18" /> The nominal goal was not only for Reddit to improve its appearance, but also to make it easier to accommodate a new generation of Reddit users.<ref name="Pardes18" /> Additionally Reddit's growth had strained the site's back end;<ref name="Loten18">{{Cite news |last=Loten |first=Angus |date=April 10, 2018 |title=Reddit CEO revamped outdated website from the IT foundations |work=] |url=https://blogs.wsj.com/cio/2018/04/10/reddit-ceo-revamped-outdated-website-from-the-it-foundations/ |access-date=May 17, 2018 |archive-date=May 3, 2018 |archive-url=https://web.archive.org/web/20180503043307/https://blogs.wsj.com/cio/2018/04/10/reddit-ceo-revamped-outdated-website-from-the-it-foundations/ |url-status=live }}</ref> Huffman and Reddit Vice President of Engineering Nick Caldwell told '']''{{'}}s COI Journal that Reddit needed to leverage artificial intelligence and other modern digital tools.<ref name="Loten18" /> For years, registered users could opt-out of the redesign by using the old.reddit.com domain.<ref>{{cite web |title=The lifecycle of a redesign: Making Reddit more welcoming &#124; Inside Design Blog |url=https://www.invisionapp.com/inside-design/reddit-redesign/ |website=www.invisionapp.com |access-date=May 11, 2020 |archive-date=June 2, 2020 |archive-url=https://web.archive.org/web/20200602015017/https://www.invisionapp.com/inside-design/reddit-redesign/ |url-status=live }}</ref> On May 15, 2024, the dedicated login flow was removed from the old domain, although site admins said they had "no plans" to remove the old domain entirely.<ref name="RedditOldLoginFlow">{{cite web |title=Changes to old Reddit login flow |url=https://www.reddit.com/r/help/comments/1cssv6w/changes_to_old_reddit_login_flow/ |website=Reddit |access-date=August 19, 2024 |date=May 15, 2024}}</ref>
In November 2023, '']'' reported that Reddit began rolling out a comprehensive rebrand, including a new logo, typeface, brand colors, and an updated version of its mascot Snoo, as part of its preparation for a potential 2024 IPO and in response to its expanding user base and global reach.<ref>{{Cite web |last=Petit |first=Zachary |date=November 29, 2023 |title=Reddit just got a fancy, new rebrand from Pentagram. Will it get an upvote? (exclusive) |url=https://www.fastcompany.com/90989375/reddit-just-got-a-big-new-rebrand-from-pentagram-will-it-get-an-upvote-exclusive |website=] |access-date=December 4, 2023 |archive-date=December 4, 2023 |archive-url=https://web.archive.org/web/20231204164458/https://www.fastcompany.com/90989375/reddit-just-got-a-big-new-rebrand-from-pentagram-will-it-get-an-upvote-exclusive |url-status=live }}</ref>

==== Logo ====
]
]
Reddit's logo consists of a time-traveling alien named Snoo and the company name stylized as "reddit". The alien has an oval head, pom-pom ears, and an antenna.<ref name="Wired-Pardes-060718">{{Cite news |last=Pardes |first=Rielle |date=July 6, 2018 |title=The Transformative Power of Reddit's Alien Mascot |magazine=Wired |url=https://www.wired.com/story/the-transformative-power-of-reddits-alien-mascot/ |access-date=October 24, 2018 |archive-date=July 26, 2018 |archive-url=https://web.archive.org/web/20180726170202/https://www.wired.com/story/the-transformative-power-of-reddits-alien-mascot/ |url-status=live }}</ref> Its colors are black, white, and ].<ref name=Wired-Pardes-060718/> The mascot was created in 2005 while company co-founder Alexis Ohanian was an undergraduate at the ].<ref name=DailyDot-Morris-110811/> Ohanian drew a doodle of the creature while he was bored during a marketing class.<ref name="Klara15" /> Originally, Ohanian sought to name the mascot S'new, a play on "What's new?", to tie the mascot into Reddit's premise as the "front page of the Internet".<ref name=Wired-Pardes-060718/><ref name="Klara15" /> Eventually, the name Snoo was chosen.<ref name=Wired-Pardes-060718/> In 2011, Ohanian outlined the logo's evolution with a graphic that showcased several early versions, including various spellings of the website name, such as "Reditt".<ref name="DailyDot-Morris-110811">{{Cite news |last=Morris |first=Kevin |date=August 11, 2011 |title=How Reddit's alien landed |work=The Daily Dot |url=https://www.dailydot.com/news/reddits-logo-origin-revealed/ |access-date=October 24, 2018 |archive-date=February 2, 2019 |archive-url=https://web.archive.org/web/20190202153858/https://www.dailydot.com/news/reddits-logo-origin-revealed/ |url-status=live }}</ref>

Snoo is genderless, so the logo is moldable.<ref name=Wired-Pardes-060718/><ref name="DailyDot-Bond-210617">{{Cite news |last1=Bond |first1=John-Michael |last2=Powell |first2=Austin |date=January 27, 2021 |title=TIL 30 interesting facts about Reddit |work=The Daily Dot |url=https://www.dailydot.com/debug/reddit-history/ |access-date=February 2, 2019 |archive-date=February 2, 2019 |archive-url=https://web.archive.org/web/20190202213616/https://www.dailydot.com/debug/reddit-history/ |url-status=live }}</ref> Over the years, the Reddit logo has frequently changed for holidays and other special events.<ref name=DailyDot-Morris-110811/> Many subreddits have a customized Snoo logo to represent the subreddit.<ref name="Klara15" /> Redditors can also submit their own logos, which sometimes appear on the site's front page, or create their own customized versions of Snoo for their communities (or "subreddits").<ref name=DailyDot-Morris-110811/><ref name="Pardes18" /> When Reddit revamped its website in April 2018, the company imposed several restrictions on how Snoo can be designed: Snoo's head "should always appear blank or neutral", Snoo's eyes are orange-red, and Snoo cannot have fingers.<ref name=Wired-Pardes-060718/> Snoo's purpose is to discover and explore humanity.<ref name=Wired-Pardes-060718/>

== Corporate affairs ==
Reddit is a public company based in San Francisco.<ref name="Spector17">{{Cite news |last=Spector |first=Nicole |date=December 4, 2017 |title=Hipster internet favorite Reddit may have to lose its edge to go public |work=] |url=https://www.nbcnews.com/tech/tech-news/hipster-internet-favorite-reddit-may-have-lose-its-edge-go-n824866 |access-date=June 25, 2018 |archive-date=December 4, 2017 |archive-url=https://web.archive.org/web/20171204193305/https://www.nbcnews.com/tech/tech-news/hipster-internet-favorite-reddit-may-have-lose-its-edge-go-n824866 |url-status=live }}</ref><ref name="Marotti18" /> In 2023, it downsized from an office in the ] neighborhood<ref>{{Cite news |last=Li |first=Roland |date=October 2, 2019 |title=Reddit moving headquarters to SF's Mid-Market, joining Uber and Square |work=San Francisco Chronicle |url=https://www.sfchronicle.com/business/article/Reddit-leases-office-in-SF-s-Mid-Market-14487015.php |access-date=November 26, 2022 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125192642/https://www.sfchronicle.com/business/article/Reddit-leases-office-in-SF-s-Mid-Market-14487015.php |url-status=live }}</ref> to an office in the ] neighborhood.<ref>{{Cite web |last=Li |first=Roland |date=March 17, 2023 |title=Reddit is leaving San Francisco's Mid-Market neighborhood |url=https://www.sfchronicle.com/tech/article/reddit-leaving-s-f-s-mid-market-neighborhood-17845964.php}}</ref> Reddit doubled its headcount in 2017;<ref name="Hess18">{{Cite news |last=Hess |first=Abigail |date=January 29, 2018 |title=How to land a job at Reddit |work=] |url=https://www.cnbc.com/2018/01/29/how-to-land-a-job-at-reddit.html |access-date=June 25, 2018 |archive-date=November 9, 2020 |archive-url=https://web.archive.org/web/20201109023602/https://www.cnbc.com/2018/01/29/how-to-land-a-job-at-reddit.html |url-status=live }}</ref> {{as of|2018|lc=yes}}, it employed approximately 350 people.<ref name="Marotti18" /> In 2017, the company was valued at $1.8 billion during a $200 million round of new venture funding.<ref name=":2" /><ref name="Loizos17" /> The company was previously owned by ], but was spun off as an independent company.<ref name="Loizos17" /> {{As of|2018|4|df=US}}, ], Condé Nast's parent company, retained a majority stake in Reddit.<ref name="Marotti18" />

Reddit's key management personnel includes co-founder and CEO Steve Huffman,<ref name="Hempel15" /> Chief Technology Officer Chris Slowe, who was the company's original lead engineer,<ref name="Matney17" /> and Chief Operating Officer ], a former president of digital and chief operating officer at ]<ref name="Trachtenberg18">{{Cite news |last=Trachtenberg |first=Jeffrey |date=April 19, 2018 |title=Reddit taps Time Inc. veteran Jen Wong as its COO |work=] |url=https://www.wsj.com/articles/reddit-taps-time-inc-veteran-jen-wong-as-its-coo-1524153600 |access-date=June 25, 2018 |archive-date=August 15, 2020 |archive-url=https://web.archive.org/web/20200815110905/https://www.wsj.com/articles/reddit-taps-time-inc-veteran-jen-wong-as-its-coo-1524153600 |url-status=live }}</ref>

Reddit does not disclose its revenue figures.<ref name=":2" /><ref name="Trachtenberg18" /> The company generates revenue in part through advertising and premium memberships that remove ads from the site.<ref name="Trachtenberg18" />

As part of its company culture, Reddit operates on a no-negotiation policy for employee salaries.<ref name="Darmody17">{{cite web |url=https://www.siliconrepublic.com/people/katelin-holloway-reddit-pixar-hr |title=From Pixar to people: How katelin Holloway's career brought her to Reddit |author=Jenny Darmody |date=December 11, 2017 |publisher=Silicon Republic |access-date=June 25, 2018 |archive-date=August 6, 2020 |archive-url=https://web.archive.org/web/20200806175509/https://www.siliconrepublic.com/people/katelin-holloway-reddit-pixar-hr |url-status=live }}</ref> The company offers new mothers, fathers, and adoptive parents up to 16 weeks of parental leave.<ref name="Tsukayama17">{{cite news |title=Reddit co-founder is latest tech executive to take parental leave |last1=Tsukayama |first1=Hayley |url=https://www.washingtonpost.com/news/the-switch/wp/2017/09/05/reddit-co-founder-is-latest-tech-executive-to-make-a-public-stand-for-parental-leave/ |newspaper=] |date=September 5, 2017 |access-date=June 25, 2018 |archive-date=June 5, 2020 |archive-url=https://web.archive.org/web/20200605075936/https://www.washingtonpost.com/news/the-switch/wp/2017/09/05/reddit-co-founder-is-latest-tech-executive-to-make-a-public-stand-for-parental-leave/ |url-status=live }}</ref>

{{As of|2021|August|df=US}}, Reddit is valued at more than $10 billion following a $410 million funding round.<ref>{{cite news|url=https://www.nytimes.com/2021/08/12/technology/reddit-new-funding.html |archive-url=https://ghostarchive.org/archive/20211228/https://www.nytimes.com/2021/08/12/technology/reddit-new-funding.html |archive-date=December 28, 2021 |url-access=limited|title=Reddit is valued at more than $10 billion in latest funding round.|work=The New York Times|last=Isaac|first=Mike|date=August 12, 2021|access-date=September 3, 2021}}{{cbignore}}</ref> The company was looking to hire investment bankers and lawyers to assist in making an ]. However, CEO ] said the company has not decided on the timing for when to go public.<ref>{{cite news|url=https://www.reuters.com/article/reddit-ipo/exclusive-reddit-seeks-to-hire-advisers-for-u-s-ipo-sources-idUSL4N2Q434Y|title=EXCLUSIVE-Reddit seeks to hire advisers for U.S. IPO -sources|work=Reuters|last=Sen|first=Anirban|date=September 2, 2021|access-date=September 3, 2021|archive-date=September 3, 2021|archive-url=https://web.archive.org/web/20210903004332/https://www.reuters.com/article/reddit-ipo/exclusive-reddit-seeks-to-hire-advisers-for-u-s-ipo-sources-idUSL4N2Q434Y|url-status=live}}</ref> In December 2021, Reddit announced they had filed a draft registration statement with the ] regarding their prospective ].<ref>{{cite news|last=Rodriguez|first=Salvador|date=December 15, 2021|title=Reddit files to go public|work=CNBC|url=https://www.cnbc.com/2021/12/15/reddit-files-to-go-public-.html|access-date=December 15, 2021|archive-date=December 16, 2021|archive-url=https://web.archive.org/web/20211216024013/https://www.cnbc.com/2021/12/15/reddit-files-to-go-public-.html|url-status=live}}</ref><ref>{{cite news|last=Needleman|first=Sarah E.|date=December 16, 2021|title=Reddit Files Confidentially for IPO|work=The Wall Street Journal|url=https://www.wsj.com/articles/reddit-files-paperwork-for-initial-public-offering-11639625013|access-date=December 16, 2021|archive-date=December 16, 2021|archive-url=https://web.archive.org/web/20211216033826/https://www.wsj.com/articles/reddit-files-paperwork-for-initial-public-offering-11639625013|url-status=live}}</ref> Reddit finally made its debut on the stock market on March 21, 2024.<ref name=":3" />

==Advertising==

In February 2013, Betabeat published a post that recognized the influx of multinational corporations like ], ], ], and ] posting branded content on Reddit that was made to appear as if it was original content from legitimate Reddit users.<ref>{{cite web|url=http://betabeat.com/2013/02/hail-corporate-the-increasingly-insufferable-fakery-of-brands-on-reddit/ |archive-url=https://web.archive.org/web/20141230134914/http://betabeat.com/2013/02/hail-corporate-the-increasingly-insufferable-fakery-of-brands-on-reddit/|title=Hail Corporate: The Increasingly Insufferable Fakery of Brands on Reddit|last=Holiday|first=Ryan|author-link=Ryan Holiday|publisher=Betabeat|date=February 21, 2013|archive-date=December 30, 2014}}</ref> PAN Communications wrote that marketers want to "infiltrate the reddit community on behalf of their brand," but emphasized that "self-promotion is frowned upon" and Reddit's former director of communications noted that the site is "100 percent organic."<ref name=prspeak>{{cite web |url= http://blog.prspeak.com/blog/prspeak/2014/05/how-reddit-stays-genuine-and-what-that-means-for-marketers |title=Victoria Taylor Tells PAN how Reddit Stays Genuine and What That Means for Marketers |publisher=PAN communications |date=May 21, 2014 |archive-url=https://web.archive.org/web/20150703144215/http://blog.prspeak.com/blog/prspeak/2014/05/how-reddit-stays-genuine-and-what-that-means-for-marketers |archive-date=July 3, 2015}}</ref><ref>{{cite web |url=http://www.prnewsonline.com/topics/social-media/2013/10/28/on-reddit-unlike-other-social-sites-its-about-the-topic-not-the-brand/ |title=On Reddit, Unlike Other Social Sites, It's About the Topic, Not the Brand |website=PR News |date=October 28, 2013 |quote=Brands that are mentioned on the site are in a casual context, similar to being in a local bar or coffee shop, rather than a mall, which is much more of a commercial space |archive-url=https://web.archive.org/web/20150705072000/http://www.prnewsonline.com/topics/social-media/2013/10/28/on-reddit-unlike-other-social-sites-its-about-the-topic-not-the-brand/ |archive-date=July 5, 2015 }}</ref><ref>{{cite web |url=http://www.digitalgov.gov/2014/09/03/to-learn-about-reddit-listen-first/ |title=To Learn About reddit, Listen First |date=September 3, 2014 |quote=Victoria Taylor, director of communications at reddit, said the point of posting to reddit is not to have content go viral; it is to build credibility |access-date=July 6, 2015 |archive-date=June 18, 2016 |archive-url=https://web.archive.org/web/20160618125107/https://www.digitalgov.gov/2014/09/03/to-learn-about-reddit-listen-first/ |url-status=live }}</ref><ref>{{cite web |url=https://www.brandwatch.com/2014/05/social-media-journalism-intrinsically-linked-organism/ |website=Brandwatch |title=Social Media and Journalism: An Intrinsically Linked Organism |quote=The communities on Reddit don't want to feel used or exploited. That's where listening comes in. |date=May 20, 2014 |access-date=July 6, 2015 |archive-date=June 29, 2016 |archive-url=https://web.archive.org/web/20160629120418/https://www.brandwatch.com/2014/05/social-media-journalism-intrinsically-linked-organism/ |url-status=live }}</ref> She recommended that advertisers design promotions that "spark conversations and feedback."<ref>{{cite news |url=http://www.techaffect.com/2014/10/22/the-real-low-down-from-reddit/ |archive-url=https://archive.today/20160702111842/http://www.techaffect.com/2014/10/22/the-real-low-down-from-reddit/ |archive-date=July 2, 2016 |title=The Real Low-Down From Reddit |website=Tech Affect |date=October 22, 2014 }}</ref> She recommended that businesses use ] to get attention for public figures but cautioned "It is important to approach AMAs carefully and be aware that this may not be a fit for every project or client."<ref>{{cite web |url=http://engagepr.com/blog/when-the-narwhal-bacons-and-why-it-matters-to-pr-pros/ |title=When the Narwhal Bacons and Why it Matters to PR Pros |website=EngagePR blog |date=September 13, 2013 |author=Carrie Fung |archive-url=https://web.archive.org/web/20150705071124/http://engagepr.com/blog/when-the-narwhal-bacons-and-why-it-matters-to-pr-pros/ |archive-date=July 5, 2015 }}</ref> ] ran a successful ] promotion offering users free gifts to publicize a new car,<ref>{{cite news |quote=Victoria Taylor, reddit's director of communications, told '']'' that Nissan's reddit adventure was one of the best campaigns the site has seen in a long time. "The community really responded well to the two community managers" |url=http://digiday.com/brands/nissan-reddit/ |title=Nissan Buys Gifts for Redditors – and Some Love for Itself |website=Digday |date=November 21, 2013 |access-date=July 6, 2015 |archive-date=March 9, 2016 |archive-url=https://web.archive.org/web/20160309222813/http://digiday.com/brands/nissan-reddit/ |url-status=live }}</ref><ref>{{cite news |url=http://digiday.com/brands/brands-reddit/ |title=Cheatsheet: How brands can win reddit |website=Digday |date=February 3, 2014 |quote="Going into it, we are honest with advertisers that redditors are opinionated," said Victoria Taylor, reddit's director of communications. "Anywhere you have opinions, people are going to have a dialog and disagree." Advertisers have to be willing to engage honestly — and cleverly — with the reddit community to win their trust. |access-date=July 6, 2015 |archive-date=June 28, 2016 |archive-url=https://web.archive.org/web/20160628234035/http://digiday.com/brands/brands-reddit/ |url-status=live }}</ref> though the company was later ridiculed for suspected ] when the CEO only answered puff piece questions on the site.<ref>{{cite news |url=http://www.prweek.com/article/1329327/nissan-reddit-defend-authenticity-questions-ghosn-ama |title=Nissan, Reddit defend authenticity of questions in Ghosn AMA |date=January 14, 2015 |website=PR Week |quote=While Taylor said it's a positive that users demand authenticity, transparency, and accountability on Reddit, she noted that "it's unfortunate that people tend to try to look for negative examples." She admitted that the AMA with Nissan was not the most successful edition the platform has had... Reddit, she said, will always be "open and transparent if something doesn't seem genuine." |access-date=July 6, 2015 |archive-date=April 14, 2016 |archive-url=https://web.archive.org/web/20160414170825/http://www.prweek.com/article/1329327/nissan-reddit-defend-authenticity-questions-ghosn-ama |url-status=live }}</ref><ref>{{cite news |url=http://muckrack.com/daily/2015/03/03/walking-a-fine-line-as-a-communicator-on-reddit/ |title=Walking a fine line as a communicator on Reddit |website=Muck Rack |date=March 3, 2015 |access-date=July 6, 2015 |archive-date=July 6, 2015 |archive-url=https://web.archive.org/web/20150706174727/http://muckrack.com/daily/2015/03/03/walking-a-fine-line-as-a-communicator-on-reddit/ |url-status=dead }}</ref> Taylor described these situations as "high risk" noting: "We try hard to educate people that they have to treat questions that may seem irreverent or out of left field the same as they would questions about the specific project they are promoting."<ref>{{cite web |url=http://www.prweek.com/article/1289013/reddit-amas-minefield-worth-crossing |website=PR Week |date=April 4, 2014 |title=Reddit AMAs: A minefield worth crossing |access-date=July 6, 2015 |archive-date=April 14, 2016 |archive-url=https://web.archive.org/web/20160414230228/http://www.prweek.com/article/1289013/reddit-amas-minefield-worth-crossing |url-status=live }}</ref>

Reddit's users tend to be more ] than on other websites, often using tools like ] and ],<ref>{{cite web |url=http://www.geomarketing.com/reddits-safe-play-in-the-game-of-geo-targeting |title=Reddit's Safe Play in the Game of Geo-Targeting |author=Nicole Spector |date=June 18, 2014 |access-date=July 6, 2015 |archive-date=July 21, 2015 |archive-url=https://web.archive.org/web/20150721014114/http://www.geomarketing.com/reddits-safe-play-in-the-game-of-geo-targeting |url-status=dead }}</ref> and they dislike "feeling manipulated by brands" but respond well to "content that begs for intelligent viewers and participants."<ref>{{cite web |url=http://strategyonline.ca/2014/06/05/reddit-knows-new-study-reveals-what-canadians-want/ |title=Reddit knows: new study reveals what Canadians want |website=StrategyOnline.ca |date=June 5, 2014 |author=Megan Haynes |access-date=July 6, 2015 |archive-date=March 5, 2016 |archive-url=https://web.archive.org/web/20160305011803/http://strategyonline.ca/2014/06/05/reddit-knows-new-study-reveals-what-canadians-want/ |url-status=live }}</ref> Lauren Orsini writes in ] that "Reddit's huge community is the perfect hype machine for promoting a new movie, a product release, or a lagging political campaign" but there is a "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you."<ref>{{cite web |url=http://readwrite.com/2014/09/24/how-to-host-a-reddit-ama |title=Let your audience ask you anything |website=ReadWrite |date=September 24, 2014 |access-date=July 6, 2015 |archive-date=July 5, 2015 |archive-url=https://web.archive.org/web/20150705131755/http://readwrite.com/2014/09/24/how-to-host-a-reddit-ama |url-status=live }}</ref> Journalists have used the site as a basis for stories, though they are advised by the site's policies to respect that "reddit's communities belong to their members" and to seek proper attribution for people's contributions.<ref>{{cite web |url=https://www.youtube.com/watch?v=UWFkKHHdaAw |archive-url=https://web.archive.org/web/20131107113340/http://www.youtube.com/watch?v=UWFkKHHdaAw&gl=US&hl=en |archive-date=November 7, 2013 |title=Reddit – the front page of the internet: New user behaviour and social media trends |website=BBC Academy: Journalism |publisher=BBC via YouTube |date=November 7, 2013}}</ref>

Reddit announced that they would begin using ] to redirect affiliate links in June 2016.<ref>{{cite web|url=https://www.reddit.com/r/announcements/comments/4mv578/affiliate_links_on_reddit/|title=r/announcements – Affiliate links on Reddit|website=reddit|date=June 6, 2016|access-date=June 7, 2016|archive-date=June 7, 2016|archive-url=https://web.archive.org/web/20160607052528/https://www.reddit.com/r/announcements/comments/4mv578/affiliate_links_on_reddit/|url-status=live}}</ref><ref name="Wired-Woollaston-070616">{{cite news |title=Reddit begins trialling affiliate links across the site |last1=Woollaston |first1=Victoria |url=https://www.wired.co.uk/article/reddit-introduces-affiliate-links |magazine=] |date=June 7, 2016 |access-date=May 31, 2019 |archive-date=March 22, 2019 |archive-url=https://web.archive.org/web/20190322203230/https://www.wired.co.uk/article/reddit-introduces-affiliate-links |url-status=live }}</ref>

Since 2017, Reddit has partnered with companies to host sponsored AMAs and other interactive events,<ref name="Adage-Schultz-250917">{{cite news |title=Audi's Reddit 'Ask Me Anything' with Elizabeth Goes 130 MPH |last1=Schultz |first1=E.J. |url=https://adage.com/article/cmo-strategy/audi-s-elizabeth-banks-reddit-130-mph/310614/ |work=Ad Age |date=September 25, 2017 |access-date=October 9, 2018 |archive-date=June 30, 2018 |archive-url=https://web.archive.org/web/20180630155140/http://adage.com/article/cmo-strategy/audi-s-elizabeth-banks-reddit-130-mph/310614/ |url-status=live }}</ref><ref name="Polygon-Alexander-141117">{{cite news |title=Reddit holding its own 'Twitch Plays' game, featuring a tiny robot and several subreddits |last1=Alexander |first1=Julia |url=https://www.polygon.com/2017/11/14/16637688/reddit-cozmo-escape-room-twitch |work=Polygon |date=November 14, 2017 |access-date=October 9, 2018 |archive-date=May 14, 2019 |archive-url=https://web.archive.org/web/20190514165423/https://www.polygon.com/2017/11/14/16637688/reddit-cozmo-escape-room-twitch |url-status=live }}</ref> increased advertising offerings,<ref name="CNBC-Castillo-050618">{{cite news |title=Reddit — one of the world's most popular websites — is trying to cash in through advertising |last1=Castillo |first1=Michelle |url=https://www.cnbc.com/2018/06/29/how-reddit-plans-to-make-money-through-advertising.html |work=] |date=July 5, 2018 |access-date=June 4, 2019 |archive-date=June 28, 2019 |archive-url=https://web.archive.org/web/20190628004028/https://www.cnbc.com/2018/06/29/how-reddit-plans-to-make-money-through-advertising.html |url-status=live }}</ref> and introduced efforts to work with content publishers.<ref name="WP-Sloane-240517">{{cite news |title=The Washington Post Gets Its Own Reddit Page |last1=Sloane |first1=Garett |url=https://adage.com/article/digital/washington-post-publishers-a-reddit-page/309165 |newspaper=] |date=May 25, 2017 |access-date=June 4, 2019 |archive-date=December 11, 2019 |archive-url=https://web.archive.org/web/20191211083925/https://adage.com/article/digital/washington-post-publishers-a-reddit-page/309165 |url-status=live }}</ref>

In 2018, Reddit hired ] as COO, responsible for the company's business strategy and growth, and introduced native mobile ads.<ref name="Trachtenberg18" /> Reddit opened a Chicago office to be closer to major companies and advertising agencies located in and around Chicago.<ref name="Marotti18"/> In 2019, Reddit hired former Twitter ad director Shariq Rizvi as its vice president of ad products and engineering.<ref name="ML-Gesenhues-090119">{{cite news |title=Reddit hires former Twitter ad team director as VP of ad products, engineering |last1=Gesenhues |first1=Amy |url=https://marketingland.com/reddit-hires-former-twitter-ad-team-director-as-vp-of-ad-products-engineering-254966 |work=Marketing Land |date=January 9, 2019 |access-date=May 31, 2019 |archive-date=June 3, 2019 |archive-url=https://web.archive.org/web/20190603183559/https://marketingland.com/reddit-hires-former-twitter-ad-team-director-as-vp-of-ad-products-engineering-254966 |url-status=live }}</ref>

== Community and culture ==
The website is known for its open nature and diverse user community that generate its content.<ref name="Madrigal14" /> Its demographics allows for wide-ranging subject areas, as well as the ability for smaller subreddits to serve more niche purposes.<ref name="Renfro16" /> The possibilities that subreddits provide create new opportunities for raising attention and fostering discussion across various areas. In gaining popularity in terms of unique users per day, Reddit has been a platform to raise publicity for a number of causes.<ref name="publicity">{{cite web |last=Tynski |first=Chris |date=February 2, 2012 |title=Could Reddit Be the World's Most Influential Website? |url=http://www.blueglass.com/blog/could-reddit-be-the-worlds-most-influential-website/ |archive-url=https://web.archive.org/web/20120504154827/http://www.blueglass.com/blog/could-reddit-be-the-worlds-most-influential-website/ |archive-date=May 4, 2012 |access-date=April 26, 2012 |publisher=BlueGlass}}</ref> Additionally, the user base of Reddit has given birth to other websites, including ] community and ] ], which started in 2009 as a gift to Reddit's community.<ref>{{cite web|url=https://www.reddit.com/r/reddit.com/comments/7zlyd/my_gift_to_reddit_i_created_an_image_hosting/|title=My Gift to Reddit: I created an image hosting service that doesn't suck. What do you think?|first=Alan|last=Schaaf|website=Reddit|date=February 23, 2009|access-date=April 9, 2013|archive-date=November 25, 2019|archive-url=https://web.archive.org/web/20191125162300/https://www.reddit.com/r/reddit.com/comments/7zlyd/my_gift_to_reddit_i_created_an_image_hosting/|url-status=live}}</ref> In its first five months, it jumped from a thousand hits per day to a million total page views.<ref>{{cite web|url=http://allthingsd.com/20120515/interview-imgurs-path-to-1-billion-image-views-per-day/|title=Interview: Imgur's Path to a Billion Image Views Per Day – Liz Gannes – Social – AllThingsD|website=AllThingsD|access-date=December 3, 2016|archive-date=July 2, 2019|archive-url=https://web.archive.org/web/20190702182439/http://allthingsd.com/20120515/interview-imgurs-path-to-1-billion-image-views-per-day/|url-status=live}}</ref>

Data collected by ] in 2013 found that Reddit users were much more likely to be from ] communities than ] ones.<ref name="x841">{{cite web | last=Kamenetz | first=Anya | title=The Secrets of Reddit: Highlights From The Pew Report | website=Fast Company | date=July 3, 2013 | url=https://www.fastcompany.com/3013878/the-secrets-of-reddit-highlights-from-the-pew-report | access-date=June 3, 2024 | archive-date=June 27, 2024 | archive-url=https://web.archive.org/web/20240627043350/https://www.fastcompany.com/3013878/the-secrets-of-reddit-highlights-from-the-pew-report | url-status=live }}</ref> Women were greatly under-represented on the website.<ref name="x841" /> Reddit's userbase had a disproportionately high number of ] users.<ref name="x841" /> With regards to education, ] were over-represented among Reddit users.<ref name="x841" />

Reddit has been noted for its role in ], with notable ] and ] subcultures on the website.<ref>{{Cite web |last=Lopez |first=German |date=February 11, 2015 |title=Chapel Hill shooting forces uncomfortable conversations among Reddit's atheists |url=https://www.vox.com/2015/2/11/8019729/chapel-hill-shooting-atheism |access-date=December 9, 2024 |website=Vox |language=en-US}}</ref>nStatistics from Google Ad Planner suggest that 74% of Reddit users are male.<ref>{{cite web|url=https://huffingtonpost.com/2012/06/20/social-media-by-gender-women-pinterest-men-reddit-infographic_n_1613812.html|title=Social Media By Gender: Women Dominate Pinterest, Twitter, Men Dominate Reddit, YouTube (INFOGRAPHIC)|date=June 21, 2012|access-date=April 17, 2017|via=Huff Post|archive-date=August 30, 2018|archive-url=https://web.archive.org/web/20180830032744/https://huffingtonpost.com/2012/06/20/social-media-by-gender-women-pinterest-men-reddit-infographic_n_1613812.html|url-status=live}}</ref> In 2016, the Pew Research Center published research showing that 4% of U.S. adults use Reddit, of which 67% are men, while 78% of users get news from Reddit.<ref name=journalism>{{cite web |url=http://www.journalism.org/2016/02/25/reddit-news-users-more-likely-to-be-male-young-and-digital-in-their-news-preferences/ |title=Seven-in-Ten Reddit Users Get News on the Site |last1=Barthel |first1=Michael |last2=Stoking |first2=Galen |last3=Holcomb |first3=Jesse |last4=Mitchell |first4=Amy |quote=While just 4% of U.S. adults report using Reddit, about seven-in-ten of these users (78%) get news on the site. |date=February 25, 2016 |publisher=Pew Research Center |access-date=May 28, 2017 |archive-date=June 2, 2017 |archive-url=https://web.archive.org/web/20170602133711/http://www.journalism.org/2016/02/25/reddit-news-users-more-likely-to-be-male-young-and-digital-in-their-news-preferences/ |url-status=live }}</ref> Users tend to be significantly younger than average with less than 1% of users being 65 or over.<ref name=journalism/> Politically, 43% of Reddit users surveyed by Pew Research Center in 2016 identified as ], with 38% identifying as moderate and 19% as ].<ref>{{cite web |last1=Barthel |first1=Michael |last2=Stocking |first2=Galen |last3=Holcomb |first3=Jesse |last4=Mitchell |first4=Amy |title=1. Reddit news users more likely to be male, young and digital in their news preferences |url=https://www.pewresearch.org/journalism/2016/02/25/reddit-news-users-more-likely-to-be-male-young-and-digital-in-their-news-preferences/ |publisher=Pew Research Center |access-date=August 19, 2024 |date=February 25, 2016}}</ref>

Reddit is known in part for its passionate user base,<ref name="Marotti18" /> which has been described as "offbeat, quirky, and anti-establishment".<ref name="Spector17" /> Similar to the "]", the Reddit effect occurs when a smaller website crashes due to a high influx of traffic after being linked to on Reddit; this is also called the Reddit "hug of death".<ref>{{cite web|url=http://blogs.abc.net.au/newseditors/2012/08/the-reddit-effect.html |archive-url=https://web.archive.org/web/20141101224936/http://blogs.abc.net.au/newseditors/2012/08/the-reddit-effect.html|title=The Reddit effect |author=abc blog |publisher=ABC News (Australian Broadcasting Corporation) |date=August 31, 2012 |access-date=October 1, 2013|archive-date=November 1, 2014}}</ref><ref name="Lee18">{{cite news |title=Reddit holds the secret to fixing Facebook |last1=Lee |first1=Dave |url=https://www.bbc.co.uk/news/technology-43383766 |work=] |date=March 14, 2018 |access-date=September 11, 2018 |archive-date=September 8, 2018 |archive-url=https://web.archive.org/web/20180908002821/https://www.bbc.co.uk/news/technology-43383766 |url-status=live }}</ref>

=== Philanthropy ===
Users have used Reddit as a platform for their charitable and philanthropic efforts.<ref name="Morris15">{{cite web |url=https://www.dailydot.com/society/reddit-charity-alexis-ohanian-list/ |title=How Reddit saved the world |author=Kevin Morris |date=December 11, 2015 |work=] |access-date=September 12, 2018 |archive-date=October 19, 2018 |archive-url=https://web.archive.org/web/20181019205445/https://www.dailydot.com/society/reddit-charity-alexis-ohanian-list/ |url-status=live }}</ref> Redditors raised more than $100,000 for charity in support of comedians ]'s and ]'s ]; more than $180,000 for Haiti earthquake relief efforts; and delivered food pantries' Amazon wish lists.<ref name="meganfriedman">{{cite news|last=meganfriedman|date=September 14, 2010|title=Reddit Campaign for Colbert Rally Breaks Donation Record|language=en-US|magazine=Time|url=https://newsfeed.time.com/2010/09/14/reddit-campaign-for-colbert-rally-breaks-charity-records/|issn=0040-781X|access-date=April 18, 2021|archive-date=May 7, 2023|archive-url=https://web.archive.org/web/20230507232323/https://newsfeed.time.com/2010/09/14/reddit-campaign-for-colbert-rally-breaks-charity-records/|url-status=live}}</ref><ref name="Morris15"/><ref name="Sullivan18">{{cite web |url=https://www.bigissue.com/latest/food/reddits-global-foodbank-is-delivering-amazon-wish-lists-to-the-hungry/ |title=Reddit's global food bank is delivering Amazon wish lists to the hungry |author=Ben Sullivan |date=May 8, 2018 |work=The Big Issue |access-date=September 12, 2018 |archive-date=May 8, 2018 |archive-url=https://web.archive.org/web/20180508183731/https://www.bigissue.com/latest/food/reddits-global-foodbank-is-delivering-amazon-wish-lists-to-the-hungry/ |url-status=live }}</ref> In 2010, ], ], and ] held a friendly fundraising competition, where the groups raised more than $50,000.<ref name="2011 Charity Drive (With recap of 2010 drive)">{{cite news|last=Miles|first=Tom|title=Irreverent atheists crowdsource charitable giving|url=https://www.reuters.com/article/us-atheists-donations-idUSTRE7B81SU20111212|access-date=June 18, 2013|newspaper=Reuters|date=December 12, 2011|archive-date=May 8, 2023|archive-url=https://web.archive.org/web/20230508135552/https://www.reuters.com/article/us-atheists-donations-idUSTRE7B81SU20111212|url-status=live}}</ref> A similar donation drive in 2011 saw the atheism subreddit raise over $200,000 for charity.<ref name="USA Today">{{cite news|last=Winston|first=Kimberly|title=Atheists aim to change image of penny-pinching Scrooges|url=http://usatoday30.usatoday.com/news/religion/story/2011-12-21/atheists-charity-donations/52146680/1|access-date=June 18, 2013|newspaper=USA Today|date=December 21, 2011|archive-date=October 5, 2013|archive-url=https://web.archive.org/web/20131005044226/http://usatoday30.usatoday.com/news/religion/story/2011-12-21/atheists-charity-donations/52146680/1|url-status=live}}</ref> In February 2014, Reddit announced it would donate 10% of its annual ad revenue to non-profits voted upon by its users.<ref name="Lowensohn14">{{cite web |url=https://www.theverge.com/2014/2/28/5458390/reddits-giving-away-10-percent-of-money-made-off-its-ads-to-charity |title=Reddit's giving away 10 percent of money made off its ads to charity this year |author=Josh Lowensohn |date=February 28, 2014 |work=] |access-date=September 12, 2018 |archive-date=March 1, 2014 |archive-url=https://web.archive.org/web/20140301110717/https://www.theverge.com/2014/2/28/5458390/reddits-giving-away-10-percent-of-money-made-off-its-ads-to-charity |url-status=live }}</ref> As a result of the campaign, Reddit donated $82,765 each to ], ], ], ], ], ], ], ], ], and ].<ref name="Weber15">{{cite web |url=https://venturebeat.com/2015/02/26/these-10-charities-will-get-10-of-reddits-2014-ad-revenue/ |title=These 10 charities will get 10% of Reddit's 2014 ad revenue |author=Harrison Weber |date=February 26, 2015 |work=] |access-date=September 12, 2018 |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403010028/https://venturebeat.com/2015/02/26/these-10-charities-will-get-10-of-reddits-2014-ad-revenue/ |url-status=live }}</ref>

=== Activism ===
{{See also|Digital citizen|Netizen|Online social movement}}

Reddit has been used for a wide variety of political engagement including the presidential campaigns of ],<ref>{{cite web|last1=Kanalley|first1=Craig|title=Barack Obama Reddit AMA: President Participates In 'Ask Me Anything' Thread|url=https://huffingtonpost.com/2012/08/29/barack-obama-reddit-ama_n_1840908.html|publisher=Huffington Post|access-date=April 23, 2017|date=August 29, 2012|archive-date=July 1, 2017|archive-url=https://web.archive.org/web/20170701140200/https://huffingtonpost.com/2012/08/29/barack-obama-reddit-ama_n_1840908.html|url-status=live}}</ref><ref>{{cite web|title=How Obama Won The Internet|date=January 9, 2013|url=https://www.buzzfeed.com/mhastings/how-obama-won-the-internet|publisher=BuzzFeed|access-date=April 23, 2017|language=en|archive-date=April 24, 2017|archive-url=https://web.archive.org/web/20170424003558/https://www.buzzfeed.com/mhastings/how-obama-won-the-internet|url-status=live}}</ref> ],<ref>{{cite news|last1=Lagorio-chafkin|first1=Christine|title=Reddit and the God Emperor of the Internet|url=https://www.nytimes.com/2016/11/20/opinion/sunday/reddit-and-the-god-emperor-of-the-internet.html|work=The New York Times|access-date=April 23, 2017|date=November 19, 2016|archive-date=November 24, 2016|archive-url=https://web.archive.org/web/20161124074424/http://www.nytimes.com/2016/11/20/opinion/sunday/reddit-and-the-god-emperor-of-the-internet.html|url-status=live}}</ref> ],<ref name="Recode-Kulwin-060316">{{cite news |title=Hillary Clinton Drops In on Reddit's r/HillaryClinton: 'Senpai Notices Us!' |last1=Kulwin |first1=Noah |url=https://www.recode.net/2016/3/6/11586732/hillary-clinton-drops-in-on-reddits-rhillaryclinton-senpai-notices-us |work=Recode |date=March 6, 2016 |access-date=October 9, 2018 |archive-date=May 10, 2016 |archive-url=https://web.archive.org/web/20160510072812/https://www.recode.net/2016/3/6/11586732/hillary-clinton-drops-in-on-reddits-rhillaryclinton-senpai-notices-us |url-status=live }}</ref> and ].<ref name="Mic-Krieg-020915">{{cite news |title=How Bernie Sanders' Online Army Is Using Reddit to Fuel His 2016 Campaign Surge |last1=Krieg |first1=Gregory |url=https://mic.com/articles/124761/how-bernie-sanders-online-army-is-using-reddit-to-fuel-his-2016-campaign-surge#.5IKn7BSHp |work=Mic |date=September 2, 2015 |access-date=October 9, 2018 |archive-date=September 20, 2018 |archive-url=https://web.archive.org/web/20180920215956/https://mic.com/articles/124761/how-bernie-sanders-online-army-is-using-reddit-to-fuel-his-2016-campaign-surge#.5IKn7BSHp |url-status=live }}</ref> It has also been used for self-organizing sociopolitical activism such as protests, communication with politicians and active communities. Reddit has become a popular place for worldwide political discussions.<ref>{{cite web|title=The Surprising Ways You Ruined Your Interview Before You Even Opened Your Mouth|url=https://www.fastcompany.com/40410078/the-surprising-ways-you-ruined-your-interview-before-you-even-opened-your-mouth|publisher=Fast Company|access-date=April 23, 2017|date=April 21, 2017|archive-date=April 21, 2017|archive-url=https://web.archive.org/web/20170421212019/https://www.fastcompany.com/40410078/the-surprising-ways-you-ruined-your-interview-before-you-even-opened-your-mouth|url-status=live}}</ref>

==== March for Science ====
{{Main|March for Science}}

The March for Science originated from a discussion on Reddit over the deletion of all references to ] from the ] website, about which a user commented that "There needs to be a Scientists' March on Washington".<ref>{{cite news|title=The March for Science began with this person's 'throwaway line' on Reddit|url=https://www.washingtonpost.com/news/speaking-of-science/wp/2017/04/21/the-march-for-science-began-with-this-persons-throwaway-line-on-reddit/|newspaper=]|access-date=April 23, 2017|archive-date=April 23, 2017|archive-url=https://web.archive.org/web/20170423081417/https://www.washingtonpost.com/news/speaking-of-science/wp/2017/04/21/the-march-for-science-began-with-this-persons-throwaway-line-on-reddit/|url-status=live}}</ref><ref name=":1">{{cite news|url=https://www.washingtonpost.com/news/speaking-of-science/wp/2017/01/24/are-scientists-going-to-march-on-washington/|title=Are scientists going to march on Washington?|newspaper=The Washington Post|access-date=January 31, 2017|archive-date=January 31, 2017|archive-url=https://web.archive.org/web/20170131152535/https://www.washingtonpost.com/news/speaking-of-science/wp/2017/01/24/are-scientists-going-to-march-on-washington/|url-status=live}}</ref><ref>{{cite web|last1=Foley|first1=Katherine Ellen|title=The global March for Science started with a single Reddit thread|date=April 22, 2017|url=https://qz.com/965485/the-global-march-for-science-started-with-a-single-reddit-thread/|publisher=Quartz|access-date=April 23, 2017|archive-date=April 24, 2017|archive-url=https://web.archive.org/web/20170424004314/https://qz.com/965485/the-global-march-for-science-started-with-a-single-reddit-thread/|url-status=live}}</ref> On April 22, 2017, more than 1 million scientists and supporters participated in more than 600 events in 66 countries across the globe.<ref name="LAT-Feinblatt-050418">{{cite news |title=March for Science rally April 14 will call for evidence-based policy |last1=Feinblatt |first1=Scott |url=https://latimes.com/socal/daily-pilot/news/tn-wknd-et-rally-for-science-20180405-story.html |newspaper=Los Angeles Times |date=April 5, 2018 |access-date=October 9, 2018 |archive-date=November 18, 2018 |archive-url=https://web.archive.org/web/20181118182129/http://www.latimes.com/socal/daily-pilot/news/tn-wknd-et-rally-for-science-20180405-story.html |url-status=live }}</ref>

==== Internet privacy, neutrality and anonymity ====
Reddit users have been engaged in the defense of ], ] and ].

Reddit created an Internet blackout day and was joined by Misplaced Pages and other sites in 2012 in protest of the ] and ] acts.<ref name="Ngak12">{{cite news |title=Misplaced Pages, MoveOn, Reddit, Mozilla shuts down to protest SOPA/PIPA, how to prepare |last1=Ngak |first1=Chenda |url=https://www.cbsnews.com/news/wikipedia-moveon-reddit-mozilla-shuts-down-to-protest-sopa-pipa-how-to-prepare/ |work=] |date=January 17, 2012 |access-date=September 13, 2018 |archive-date=December 25, 2013 |archive-url=https://web.archive.org/web/20131225103530/https://www.cbsnews.com/news/wikipedia-moveon-reddit-mozilla-shuts-down-to-protest-sopa-pipa-how-to-prepare/ |url-status=live }}</ref><ref name="Savov12">{{cite web |url=https://www.theverge.com/2012/1/18/2715300/sopa-blackout-wikipedia-reddit-mozilla-google-protest |title=The SOPA blackout: Misplaced Pages, Reddit, Mozilla, Google, and many others protest proposed law |author=Vlad Savov |date=January 18, 2012 |work=] |access-date=September 13, 2018 |archive-date=January 18, 2012 |archive-url=https://web.archive.org/web/20120118092149/https://www.theverge.com/2012/1/18/2715300/sopa-blackout-wikipedia-reddit-mozilla-google-protest |url-status=live }}</ref> On January 18, Reddit participated in a 12-hour sitewide blackout to coincide with a congressional committee hearing on the measures.<ref name="Savov12"/><ref name="Cheredar011012">{{cite web |url=https://venturebeat.com/2012/01/10/reddit-blackout-sopa-pipa/ |title=Reddit goes black Jan. 18 to protest SOPA & PIPA — Who else will join? |author=Tom Cheredar |date=January 10, 2012 |work=] |access-date=September 13, 2018 |archive-date=November 5, 2017 |archive-url=https://web.archive.org/web/20171105015113/https://venturebeat.com/2012/01/10/reddit-blackout-sopa-pipa/ |url-status=live }}</ref> During that time, Reddit displayed a message on the legislation's effects on Reddit, in addition to resources on the proposed laws.<ref name="Cheredar011012"/> In May 2012, Reddit joined the ], a group formed to organize future protests.<ref name="auto">{{cite web|url=http://www.internetdefenseleague.org/members|title=The Internet Defense League – Protecting the Free Internet since 2012|website=Internet Defense League|year=2012|access-date=August 1, 2012|archive-date=June 19, 2015|archive-url=https://web.archive.org/web/20150619023748/https://www.internetdefenseleague.org/members/|url-status=dead}}</ref>

The site and its users protested the ] as it prepared to scrap net neutrality rules.<ref name="Rogers17">{{cite web |url=https://motherboard.vice.com/en_us/article/a3j3x5/net-neutrality-reddit-protestors-took-over-front-page |title=How Net Neutrality Protesters Took Over Reddit |author=Kaleigh Rogers |date=December 12, 2017 |work=] |access-date=September 13, 2018 |archive-date=September 10, 2018 |archive-url=https://web.archive.org/web/20180910090757/https://motherboard.vice.com/en_us/article/a3j3x5/net-neutrality-reddit-protestors-took-over-front-page |url-status=live }}</ref> In 2017, users upvoted "Battle for the Net" posts enough times that they filled up the entire front page.<ref name="Rogers17"/> On another day, the front page was overtaken by posts showcasing campaign donations received by members of Congress from the telecommunications industry.<ref name="Rogers17"/> Reddit CEO Steve Huffman has also advocated for net neutrality rules.<ref name="Kang17">{{cite news |title=F.C.C. repeals net neutrality rules |last1=Kang |first1=Cecilia |url=https://www.nytimes.com/2017/12/14/technology/net-neutrality-repeal-vote.html |newspaper=] |date=December 14, 2017 |access-date=March 13, 2018 |archive-date=December 14, 2017 |archive-url=https://web.archive.org/web/20171214181729/https://www.nytimes.com/2017/12/14/technology/net-neutrality-repeal-vote.html |url-status=live }}</ref><ref name="Ingram17">{{cite news |title=Reddit flexes its muscle over net neutrality |last1=Ingram |first1=Mathew |url=https://www.cjr.org/analysis/reddit-net-neutrality-fcc.php |newspaper=] |date=December 6, 2017 |access-date=March 13, 2018 |archive-date=December 6, 2017 |archive-url=https://web.archive.org/web/20171206132310/https://www.cjr.org/analysis/reddit-net-neutrality-fcc.php |url-status=live }}</ref> In 2017, Huffman told ''The New York Times'' that without net neutrality protections, "you give internet service providers the ability to choose winners and losers".<ref name="Kang17"/> On Reddit, Huffman urged redditors to express support for net neutrality and contact their elected representatives in ]<ref name="Ingram17"/> Huffman said that the repeal of net neutrality rules stifles competition. He said he and Reddit would continue to advocate for net neutrality.<ref name="BloombergTech17">{{cite web|url=https://www.bloomberg.com/news/videos/2017-12-14/reddit-ceo-net-neutrality-vote-stifles-competition-video|title=Reddit CEO says net neutrality vote stifles competition|date=December 14, 2017|last1=Huffman|first1=Steve|last2=Chang|first2=Emily|publisher=]|access-date=April 30, 2018|archive-date=December 15, 2017|archive-url=https://web.archive.org/web/20171215065716/https://www.bloomberg.com/news/videos/2017-12-14/reddit-ceo-net-neutrality-vote-stifles-competition-video|url-status=live}}</ref>

==== "Restoring Truthiness" campaign ====
As a response to ]'s August 28, 2010, ], in September 2010 Reddit users started a movement to persuade satirist ] to have a counter-rally in Washington, D.C.<ref name="Colbert Rally">{{cite news |last=Friedman |first=Megan |url=https://newsfeed.time.com/2010/09/14/reddit-campaign-for-colbert-rally-breaks-charity-records/ |title=Reddit Campaign for Colbert Rally Breaks Donation Record |publisher=Time NewsFeed |date=September 14, 2010 |access-date=December 4, 2011 |archive-date=January 10, 2012 |archive-url=https://web.archive.org/web/20120110004421/http://newsfeed.time.com/2010/09/14/reddit-campaign-for-colbert-rally-breaks-charity-records/ |url-status=live }}</ref> The movement, which came to be called "Restoring Truthiness", was started by user mrsammercer, in a post where he described waking up from a dream in which Stephen Colbert was holding a satirical rally in D.C.<ref>{{cite web |author=mrsammercer |url=https://www.reddit.com/r/politics/comments/d7ntl/ive_had_a_vision_and_i_cant_shake_it_colbert/ |title=I've had a vision and I can't shake it: Colbert needs to hold a satirical rally in DC |website=Reddit |date=August 31, 2010 |access-date=December 4, 2011 |archive-date=September 28, 2011 |archive-url=https://web.archive.org/web/20110928073932/http://www.reddit.com/r/politics/comments/d7ntl/ive_had_a_vision_and_i_cant_shake_it_colbert |url-status=live }}</ref> Over $100,000 was raised for charity to gain the attention of Colbert.<ref name="meganfriedman"/> The campaign was mentioned on-air several times, and when the ] was held in Washington, D.C., on October 30, 2010, thousands of redditors made the journey.<ref>{{cite web |last=Schiraldi |first=Mike |url=https://redditblog.com/2010/11/buy-shirts-remember-rally-question.html |title=Buy Shirts, Remember the Rally, Question Colbert, and Smile |publisher=blog.reddit |date=November 12, 2010 |access-date=December 4, 2011 |archive-date=July 14, 2014 |archive-url=https://web.archive.org/web/20140714205854/http://www.redditblog.com/2010/11/buy-shirts-remember-rally-question.html |url-status=live }}</ref>

During a post-rally press conference, Reddit co-founder Ohanian asked, "What role did the Internet campaign play in convincing you to hold this rally?" ] responded by saying that, though it was a very nice gesture, he and Colbert had already thought of the idea and the deposit for using the ] was already paid during the summer, so it acted mostly as a "validation of what we were thinking about attempting".<ref> {{Webarchive|url=https://web.archive.org/web/20101101204131/http://www.mediaite.com/tv/jon-stewart-and-stephen-colbert-hold-post-rally-to-restore-sanity-press-conference/ |date=November 1, 2010 }} ]. October 30, 2010.</ref> In a message to the Reddit community, Colbert later added, "I have no doubt that your efforts to organize and the joy you clearly brought to your part of the story contributed greatly to the turnout and success."<ref>{{cite web |url=https://www.reddit.com/r/IAmA/comments/ee20j/stephen_colbert_has_answered_your_questions/ |title=Stephen Colbert has answered your questions: IAmA |website=Reddit |date=November 30, 2010 |access-date=December 4, 2011 |archive-date=November 9, 2011 |archive-url=https://web.archive.org/web/20111109132329/http://www.reddit.com/r/IAmA/comments/ee20j/stephen_colbert_has_answered_your_questions/ |url-status=live }}</ref>

=== Censorship of Reddit ===
Reddit has been blocked in multiple countries due to ] performed by the governments of some countries. As of October 2023, Reddit is blocked in Indonesia, China, North Korea, Turkey, and partially blocked in Bangladesh. Reddit was blocked in Russia in 2015 and later unblocked.

==== China ====
{{see also|Internet censorship in China}}
In June 2015, Reddit was blocked in China for a few weeks.<ref>{{cite web|url=https://thenextweb.com/insider/2015/06/26/reddit-now-blocked-in-china-joining-google-facebook-and-others/|title=Reddit has been caught in China's Great Firewall|first=Owen|last=Williams|date=June 26, 2015|website=The Next Web|access-date=August 1, 2018|archive-date=August 1, 2018|archive-url=https://web.archive.org/web/20180801155226/https://thenextweb.com/insider/2015/06/26/reddit-now-blocked-in-china-joining-google-facebook-and-others/|url-status=live}}</ref>

==== India ====
ISPs in ] were found to be blocking traffic over Reddit for intermittent periods in some regions in 2019.<ref>{{cite web|title=Reddit, Telegram among websites blocked in India: internet groups|url=https://in.reuters.com/article/us-india-internet/reddit-telegram-among-websites-blocked-in-india-internet-groups-idINKCN1RF14D|website=Reuters India|last1=Ravikumar|first1=Sau Sachin|date=April 3, 2019|access-date=April 2, 2020|archive-date=October 20, 2020|archive-url=https://web.archive.org/web/20201020134609/https://in.reuters.com/article/us-india-internet/reddit-telegram-among-websites-blocked-in-india-internet-groups-idINKCN1RF14D|url-status=dead}}</ref>

==== Indonesia ====
Since May 2014, Reddit has been blocked in Indonesia by the ] for hosting content containing nudity.<ref>{{cite web|url=http://www.rappler.com/world/regions/asia-pacific/indonesia/bahasa/englishedition/120513-netflix-censorship|title=Netflix is latest victim: 5 things censored in Indonesia|first=Max|last=Stainkamph|date=January 27, 2020|website=Rappler|access-date=April 21, 2020|archive-date=June 20, 2020|archive-url=https://web.archive.org/web/20200620152106/https://www.rappler.com/world/regions/asia-pacific/indonesia/bahasa/englishedition/120513-netflix-censorship|url-status=live}}</ref><ref>{{cite web|url=https://www.lowyinstitute.org/the-interpreter/indonesia-bans-vimeo|title=Indonesia bans Vimeo|website=Lowy Institute|last1=Croft-Cutsworth|first1=Catriona|date=May 16, 2014|access-date=August 1, 2018|archive-date=May 18, 2018|archive-url=https://web.archive.org/web/20180518054824/https://www.lowyinstitute.org/the-interpreter/indonesia-bans-vimeo|url-status=live}}</ref>

==== Russia ====
In August 2015, the ] determined that Reddit was promoting conversations about psychedelic drugs. The ] banned the website, citing advice on how to grow ] as the reason. The Russian government had asked Reddit before to remove drug-related posts to no response. The site was later unblocked.<ref>{{cite web|title=Russia bans Reddit|url=https://www.businessinsider.in/tech/russia-bans-reddit/articleshow/48459735.cms|website=Business Insider|last1=Chong|first1=Celena|date=August 13, 2015|access-date=April 2, 2020|archive-date=June 2, 2020|archive-url=https://web.archive.org/web/20200602205753/https://www.businessinsider.in/tech/russia-bans-reddit/articleshow/48459735.cms|url-status=live}}</ref><ref>{{Cite web |last=Chong |first=Celena |title=Russia bans Reddit over shrooms |url=https://www.businessinsider.com/russia-bans-reddit-2015-8 |access-date=June 14, 2023 |website=Business Insider |language=en-US |archive-date=August 15, 2015 |archive-url=https://web.archive.org/web/20150815004852/https://www.businessinsider.com/russia-bans-reddit-2015-8 |url-status=live }}</ref>

=== Community traditions ===
==== April Fools' Day ====
{{Main|List of Reddit April Fools' Day events}}

Over the years, Reddit has done multiple pranks and events for ]. Since 2013, they have often taken the form of massive social experiments. Noteworthy events include ] in 2015, which included a global "button" that could only be clicked once per user. It attracted more than a million clicks.<ref>{{cite web |url=https://www.vox.com/2015/4/10/8383165/reddit-button-explained |title=The button: the fascinating social experiment driving Reddit crazy |first1=Timothy |last1=Lee |date=April 14, 2015 |website=Vox |publisher=] |access-date=April 24, 2015 |archive-date=March 11, 2021 |archive-url=https://web.archive.org/web/20210311200604/https://www.vox.com/2015/4/10/8383165/reddit-button-explained |url-status=live }}</ref>

2017's experiment ] involved making a collaborative pixel art. Millions of users worked together in communities to place pixels one at a time to create a larger canvas. This experiment was very successful and repeated in 2022's April Fools experiment and in 2023.<ref>{{cite news|title=Reddit's new 'Place' is forcing millions of users to work together to make something great|url=https://www.businessinsider.com/reddit-place-april-fools-experiment-canvas-2017-3?r=US&IR=T|access-date=April 1, 2017|website=Business Insider|language=en|archive-date=April 2, 2017|archive-url=https://web.archive.org/web/20170402081422/http://uk.businessinsider.com/reddit-place-april-fools-experiment-canvas-2017-3?r=US&IR=T|url-status=live}}</ref><ref>{{cite web |last=Adorno |first=José |date=March 28, 2022 |title=Reddit is bringing back r/Place for April Fools' Day – here's how to participate |url=https://9to5mac.com/2022/03/28/reddit-is-bringing-back-r-place-for-april-fools-day-heres-how-to-participate/ |website=9to5Mac |language=en-US |access-date=April 3, 2022 |archive-date=April 4, 2023 |archive-url=https://web.archive.org/web/20230404203227/https://9to5mac.com/2022/03/28/reddit-is-bringing-back-r-place-for-april-fools-day-heres-how-to-participate/ |url-status=live }}</ref>

==== AMAs ("Ask Me Anything") ====
AMAs, or "Ask Me Anything" interviews, are among Reddit's most popular features. {{As of|2018|08|01|df=US}}, ], which is the most popular community for AMAs, was the eighth most popular subreddit on the site with 17.7 million subscribers.<ref name="TopSubreddits">{{cite web |url=http://redditmetrics.com/top |title=Top Subreddits |publisher=Redditmetrics.com |access-date=August 1, 2018 |archive-date=July 31, 2018 |archive-url=https://web.archive.org/web/20180731032252/http://redditmetrics.com/top }}</ref> During an AMA on r/IAmA and other subreddits, users can ask questions to interviewees. Notable participants include former-United States President ] (while campaigning for the ]),<ref name="potus-telegraph">{{cite news | title=President Obama makes online appearance on Reddit |url=https://www.telegraph.co.uk/news/worldnews/us-election/9507620/President-Obama-makes-online-appearance-on-Reddit.html |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/news/worldnews/us-election/9507620/President-Obama-makes-online-appearance-on-Reddit.html |archive-date=January 10, 2022 |url-access=subscription |url-status=live |access-date=August 30, 2012 |date=August 29, 2012 |newspaper=The Telegraph |location=London}}{{cbignore}}</ref> ] (multiple times),<ref name="gatesAMA">{{cite web|url=https://www.cnbc.com/2017/02/27/bill-gates-reddit-ama-trump-reaction.html|title=Bill Gates is 'concerned' about U.S. influence overseas and political divide online|publisher=CNBC|author=Michelle Castillo|date=February 27, 2017|quote=Gates participated in an "ask me anything" feature on Reddit that allows notable people to answer questions from users. This is the fifth time Gates has participated.|access-date=March 22, 2019|archive-date=April 3, 2019|archive-url=https://web.archive.org/web/20190403010112/https://www.cnbc.com/2017/02/27/bill-gates-reddit-ama-trump-reaction.html|url-status=live}}</ref> and ] (also while campaigning).<ref name="trumpAMA">{{cite web|url=https://www.theguardian.com/us-news/2016/jul/27/donald-trump-reddit-ama|title=From the media to moon landings: Trump takes questions in Reddit AMA|work=The Guardian|date=July 28, 2016|author=Scott Bixby|access-date=March 22, 2019|archive-date=May 11, 2017|archive-url=https://web.archive.org/web/20170511123305/https://www.theguardian.com/us-news/2016/jul/27/donald-trump-reddit-ama|url-status=live}}</ref> AMAs have featured CEO Steve Huffman,<ref name="Inc-Lagorio-Chafkin-041018">{{cite news |title=Reddit Confirms New Russian Meddling Efforts |last1=Lagorio-Chafkin |first1=Christine |url=https://www.inc.com/christine-lagorio/reddit-finds-new-russian-interference-campaign.html |work=Inc. |date=October 4, 2018 |access-date=October 10, 2018 |archive-date=October 7, 2018 |archive-url=https://web.archive.org/web/20181007201924/https://www.inc.com/christine-lagorio/reddit-finds-new-russian-interference-campaign.html |url-status=live }}</ref> as well as figures from entertainment industries around the world (including ] and ]),<ref name="Firstpost-Priyanka-04072014">{{cite news |author=FP Staff |title=Priyanka Chopra's Reddit encounter: Did AMA make her run away? |url=http://www.firstpost.com/entertainment/priyanka-chopras-reddit-encounter-did-ama-make-her-run-away-1601489.html |publisher=Firstpost |date=July 4, 2014 |access-date=April 4, 2021 |archive-date=August 19, 2021 |archive-url=https://web.archive.org/web/20210819095716/https://www.firstpost.com/entertainment/priyanka-chopras-reddit-encounter-did-ama-make-her-run-away-1601489.html |url-status=live }}</ref><ref name="Variety-Bacardi-28-01-14">{{cite news |title=George Clooney Talks 'Monuments Men,' Playing Batman in Reddit AMA |last1=Bacardi |first1=Francesca |url=https://variety.com/2014/film/news/george-clooney-talks-monuments-men-playing-batman-in-reddit-ama-1201075072/ |work=Variety |date=January 28, 2014 |access-date=October 9, 2018 |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403010015/https://variety.com/2014/film/news/george-clooney-talks-monuments-men-playing-batman-in-reddit-ama-1201075072/ |url-status=live }}</ref> literature (]),<ref name="LAT-Schaub-311214">{{cite news |title=Margaret Atwood's charming Reddit AMA |last1=Schaub |first1=Michael |url=https://latimes.com/books/jacketcopy/la-et-jc-margaret-atwood-charming-reddit-ama-20141231-story.html |newspaper=Los Angeles Times |date=December 31, 2014 |access-date=October 9, 2018 |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403010231/https://www.latimes.com/books/jacketcopy/la-et-jc-margaret-atwood-charming-reddit-ama-20141231-story.html |url-status=live }}</ref> space (]),<ref name="Guardian-080714">{{cite news |title=Buzz Aldrin's AMA: colonising Mars and the moon's 'magnificent desolation' |url=https://www.theguardian.com/science/2014/jul/08/buzz-aldrin-ama-mars-colony-moon-landing |newspaper=The Guardian |date=July 8, 2014 |access-date=October 9, 2018 |archive-date=October 8, 2018 |archive-url=https://web.archive.org/web/20181008090456/https://www.theguardian.com/science/2014/jul/08/buzz-aldrin-ama-mars-colony-moon-landing |url-status=live }}</ref> privacy (]),<ref name="ZDNet-Whittaker-230215">{{cite news |title=Any regrets, Edward Snowden? "I'd have come forward sooner" |last1=Whittaker |first1=Zack |url=https://www.zdnet.com/article/edward-snowden-reddit-ama/ |work=ZDNet |date=February 23, 2015 |access-date=October 9, 2018 |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403010014/https://www.zdnet.com/article/edward-snowden-reddit-ama/ |url-status=live }}</ref> fictional characters (including ] and ]) and others, such as experts who answered questions about the transgender community.<ref name="TeenVogue-McNamara-280717">{{cite news |title=Experts Answer Reddit Questions About Transgender People |last1=McNamara |first1=Brittney |url=https://www.teenvogue.com/story/reddit-transgender-ama-busts-myths |work=Teen Vogue |date=July 28, 2017 |access-date=October 9, 2018 |archive-date=January 25, 2019 |archive-url=https://web.archive.org/web/20190125124000/https://www.teenvogue.com/story/reddit-transgender-ama-busts-myths |url-status=live }}</ref> ''The Atlantic'' wrote that an AMA "imports the aspirational norms of honesty and authenticity from pseudonymous Internet forums into a public venue".<ref name="Madrigal14">{{cite news |last1=Madrigal |first1=Alexis C. |date=January 7, 2014 |title=AMA: How a Weird Internet Thing Became a Mainstream Delight |newspaper=] |url=https://www.theatlantic.com/technology/archive/2014/01/ama-how-a-weird-internet-thing-became-a-mainstream-delight/282860/ |url-access=subscription |access-date=September 12, 2018 |archive-date=January 8, 2014 |archive-url=https://web.archive.org/web/20140108002222/https://www.theatlantic.com/technology/archive/2014/01/ama-how-a-weird-internet-thing-became-a-mainstream-delight/282860/ |url-status=live }}</ref> On May 24, 2024, Reddit introduced dedicated platform features for hosting AMAs, allowing hosts to schedule and promote them, and participants to RSVP to them.<ref>{{Cite web |date=May 14, 2024 |title=New Ways To AMA - Upvoted |url=https://www.redditinc.com/blog/new-ways-to-ama |access-date=June 22, 2024 |website=www.redditinc.com |language=en-US |archive-date=June 22, 2024 |archive-url=https://web.archive.org/web/20240622160157/https://www.redditinc.com/blog/new-ways-to-ama |url-status=live }}</ref>

==== RedditGifts ====
{{Main|RedditGifts}}
RedditGifts was a program that offers gift exchanges throughout the year.<ref name="Boran16">{{cite news |title=Give and receive gifts online with Redditgifts |last1=Boran |first1=Marie |url=https://www.irishtimes.com/business/technology/give-and-receive-gifts-online-with-redditgifts-1.2789833 |newspaper=] |date=September 15, 2016 |access-date=September 12, 2018 |archive-date=April 9, 2018 |archive-url=https://web.archive.org/web/20180409235121/https://www.irishtimes.com/business/technology/give-and-receive-gifts-online-with-redditgifts-1.2789833 |url-status=live }}</ref> The fan-made RedditGifts site was created in 2009 for a ] exchange among Reddit users, which has since become the world's largest<ref name="Kumparak11">{{cite web |url=https://techcrunch.com/2011/08/23/reddit-acquires-redditgifts/ |title=Reddit Acquires Fan-Made Secret Santa Site, RedditGifts |author=Greg Kumparak |date=August 23, 2011 |work=] |access-date=September 12, 2018 |archive-date=January 2, 2019 |archive-url=https://web.archive.org/web/20190102111211/https://techcrunch.com/2011/08/23/reddit-acquires-redditgifts/ |url-status=live }}</ref> and set a ].<ref name="DailyDot-Bond-210617"/> In 2009, 4,500 redditors participated.<ref name="Kumparak11"/> For the 2010 holiday season, 92 countries were involved in the secret Santa program. There were 17,543 participants, and $662,907.60 was collectively spent on gift purchases and shipping costs.<ref>{{cite web |url=https://venturebeat.com/2010/12/23/secret-santa-success-caps-banner-year-for-reddit/ |title=Secret Santa success caps banner year for Reddit |last1=Boitnott |first1=John |date=December 23, 2010 |website=VentureBeat Interpreting Innovation |publisher=VentureBeat |access-date=January 3, 2011 |archive-date=December 28, 2010 |archive-url=https://web.archive.org/web/20101228054514/http://venturebeat.com/2010/12/23/secret-santa-success-caps-banner-year-for-reddit/ |url-status=live }}</ref><ref>{{cite web |url=http://www.thedailybeast.com/blogs-and-stories/2010-12-20/secret-santa-the-creator-of-reddits-gift-exchange-the-worlds-biggest/ |title=The Biggest Secret Santa Gift Exchange in the World |website=] |archive-url=https://web.archive.org/web/20101223044608/http://www.thedailybeast.com/blogs-and-stories/2010-12-20/secret-santa-the-creator-of-reddits-gift-exchange-the-worlds-biggest |archive-date=December 23, 2010 |access-date=February 12, 2011}}</ref><ref>{{cite web |url=http://redditgifts.com/statistics/ |title=Statistics for Secret Santa 2010 |access-date=February 12, 2011 |archive-date=January 20, 2011 |archive-url=https://web.archive.org/web/20110120115600/http://redditgifts.com/statistics/ |url-status=live }}</ref> In 2014, about 200,000 users from 188 countries participated.<ref>{{cite news|url=http://www.cbc.ca/news/canada/ottawa/nearly-1-000-reddit-ottawa-users-signed-up-for-gift-exchange-1.2880013|title=Nearly 1,000 Reddit Ottawa users signed up for gift exchange|publisher=]|date=December 19, 2014|access-date=December 20, 2014|archive-date=December 20, 2014|archive-url=https://web.archive.org/web/20141220211232/http://www.cbc.ca/news/canada/ottawa/nearly-1-000-reddit-ottawa-users-signed-up-for-gift-exchange-1.2880013|url-status=live}}</ref> Several celebrities have participated in the program, including ],<ref>{{cite news|last1=McCluskey|first1=Megan|title=Bill Gates Gave One Reddit User an Amazingly Thoughtful Secret Santa Gift|url=https://time.com/4153766/bill-gates-reddit-secret-santa/|date=December 17, 2015|access-date=April 27, 2016|archive-date=February 29, 2016|archive-url=https://web.archive.org/web/20160229200054/http://time.com/4153766/bill-gates-reddit-secret-santa/|url-status=live}}</ref> ],<ref name="CNN-Criss-210917">{{cite news |title=Bill Gates was her secret Santa, and it was as awesome as you'd think |last1=Criss |first1=Doug |url=http://www.cnn.com/2016/12/20/health/bill-gates-secret-santa-trnd/index.html |work=CNN |date=September 21, 2017 |access-date=October 9, 2018 |archive-date=February 27, 2019 |archive-url=https://web.archive.org/web/20190227172853/https://www.cnn.com/2016/12/20/health/bill-gates-secret-santa-trnd/index.html |url-status=live }}</ref> and ].<ref>{{cite news|last1=Ballingall|first1=Alex|title=Web community's holiday gift exchange has more than 212,000 participants this year, including celebrities and people from 188 countries|url=https://www.thestar.com/news/gta/2014/12/22/reddit_secret_santa_could_pair_you_with_snoop_dogg.html|date=December 22, 2014|access-date=April 27, 2016|archive-date=June 10, 2016|archive-url=https://web.archive.org/web/20160610062510/https://www.thestar.com/news/gta/2014/12/22/reddit_secret_santa_could_pair_you_with_snoop_dogg.html|url-status=live}}</ref> Eventually, the secret Santa program expanded to various other occasions through ], which Reddit acquired in 2011.<ref name="Kumparak11"/>

On June 9, 2021, Reddit announced the shutdown of Reddit Gifts, effective at the conclusion of the 2021 Secret Santa exchange; new account registration was disabled when the announcement was issued.<ref>{{cite web|url=https://www.reddit.com/r/announcements/comments/nw2hs6/sunsetting_secret_santa_and_reddit_gifts/|title=Sunsetting Secret Santa and Reddit Gifts|date=June 9, 2021|access-date=January 11, 2022|archive-date=January 12, 2022|archive-url=https://web.archive.org/web/20220112064413/https://www.reddit.com/r/announcements/comments/nw2hs6/sunsetting_secret_santa_and_reddit_gifts/|url-status=live}}</ref>

==== Global Reddit Meetup Day ====
The online Reddit community conducts real-world meetups across the globe each summer.<ref name="Shaer12">{{cite news |title=Reddit in the Flesh |last1=Shaer |first1=Matthew |url=https://nymag.com/news/features/reddit-2012-7/ |newspaper=] |date=July 8, 2012 |access-date=September 12, 2018 |archive-date=November 19, 2018 |archive-url=https://web.archive.org/web/20181119035906/http://nymag.com/news/features/reddit-2012-7/ |url-status=live }}</ref> These in-person meetups are called Global Reddit Meetup Day.<ref name="Shaer12"/><ref name="Leasca13">{{cite news |title=Reddit Meetup: Can users turn online connections into real ones? |last1=Leasca |first1=Stacey |url=https://latimes.com/business/technology/la-fi-tn-global-reddit-meetup-day-20130614-story.html |newspaper=] |date=June 15, 2013 |access-date=September 12, 2018 |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403010229/https://www.latimes.com/business/technology/la-fi-tn-global-reddit-meetup-day-20130614-story.html |url-status=live }}</ref>

===Brigading===

As with most public online forums, Reddit is vulnerable to the use of disruptive or manipulative practices by its members, from sources such as ]s, ]s and ].

Another example is ], notable in the case of Reddit as it is often cited as the origin of the practice and use of the word in this context.<ref>{{cite web |url=https://www.merriam-webster.com/words-at-play/brigading-online-poll-meaning |title=New Use of 'Brigade' |publisher=Merriam-Webster |access-date=May 28, 2023 |archive-date=May 28, 2023 |archive-url=https://web.archive.org/web/20230528120853/https://www.merriam-webster.com/words-at-play/brigading-online-poll-meaning |url-status=live }}</ref><ref>{{cite web |url=https://www.institute.global/insights/tech-and-digitalisation/social-media-futures-what-brigading#introduction |title=Social Media Futures: What Is Brigading? |first=Tony |last=Blair |website=www.institute.global |date=March 10, 2021 |access-date=May 28, 2023 |archive-date=May 28, 2023 |archive-url=https://web.archive.org/web/20230528121556/https://www.institute.global/insights/tech-and-digitalisation/social-media-futures-what-brigading#introduction |url-status=live }}</ref> Though all of these examples are in some form, against the rules of Reddit's content policy,<ref>{{cite web |url=https://www.redditinc.com/policies/content-policy |title=Reddit Content Policy |website=www.redditinc.com |access-date=May 28, 2023 |archive-date=October 4, 2023 |archive-url=https://web.archive.org/web/20231004142220/https://www.redditinc.com/policies/content-policy |url-status=live }}</ref> at least in the case of brigading, they are not always malicious in intent. A notable example is the case of "Mr. Splashy Pants", when organized brigading of another website, by redditors, appears to have been tacitly encouraged by the Reddit administration. In the aftermath, the target of this vote brigading appeared to take it in good humor.<ref>Greenpeace.org: {{webarchive |url=https://web.archive.org/web/20100212102211/http://www.greenpeace.org/international/news/humpbacks-to-be-spared-the-har |date=February 12, 2010 |access-date=May 28, 2023}}</ref>

====Mister Splashy Pants====
{{main|Mister Splashy Pants}}

] Reddit communities occasionally coordinate Reddit-external projects such as skewing polls on other websites, like the 2007 incident when ] allowed web users to decide the name of a humpback whale it was tracking. Reddit users voted en masse to name the whale "Mister Splashy Pants", and Reddit administrators encouraged the prank by changing the site logo to a whale during the voting. In December of that year, ] was announced as the winner of the competition.<ref>{{cite web |author=Feature story |url=http://www.greenpeace.org/international/en/news/features/splashy-101207/ |title=Mister Splashy Pants the whale – you named him, now save him |publisher=Greenpeace.org |date=December 10, 2007 |access-date=August 8, 2014 |archive-date=June 20, 2014 |archive-url=https://web.archive.org/web/20140620004321/http://www.greenpeace.org/international/en/news/features/splashy-101207/ |url-status=live }}</ref><ref name="Nicks13">{{cite news |title=The Six Most Important Moments in Reddit History |last1=Nicks |first1=Denver |url=https://techland.time.com/2013/10/01/the-six-most-important-moments-in-reddit-history/ |newspaper=] |date=October 1, 2013 |access-date=April 25, 2019 |archive-date=April 27, 2019 |archive-url=https://web.archive.org/web/20190427163202/http://techland.time.com/2013/10/01/the-six-most-important-moments-in-reddit-history/ |url-status=live }}</ref>

== Controversies ==
{{See also|Controversial Reddit communities}}
In general, the website grants subreddit moderators discretion in deciding what content is and is not allowed on their subreddits, so long as site-wide rules are not being violated. This relative freedom has allowed for a wide diversity of subreddits to exist, and ].<ref name="reddit-rules">{{cite web|url=https://www.reddit.com/rules|title=Rules of Reddit|access-date=October 14, 2012|archive-url=https://web.archive.org/web/20121013181545/http://www.reddit.com/rules/|archive-date=October 13, 2012|url-status=live}}</ref>

]
Many of the default subreddits are highly moderated, with the "science" subreddit banning ]ism,<ref>{{cite news |url=https://www.foxnews.com/science/critics-blast-reddit-over-climate-change-skeptic-ban/ |title=Critics blast Reddit over climate-change skeptic ban |date=December 19, 2013 |website=Fox News |quote=Reddit's director of communications told FoxNews.com that while it was Allen's prerogative to ban climate-change skeptics from "/r/science", his statements "do not reflect the views of Reddit as a whole, or other science or climate-oriented subreddits. Each subreddit community is entitled to its own views, and anyone who wants to start their own subreddit is welcome to do so devoted to their views, opinions or interests" |access-date=February 18, 2019 |archive-url=https://web.archive.org/web/20150924150955/http://www.foxnews.com/science/2013/12/19/critics-blast-reddit-over-climate-change-skeptic-ban/ |archive-date=September 24, 2015 |url-status=live }}</ref> and the "news" subreddit banning opinion pieces and columns.<ref>{{cite web|url=http://www.poynter.org/news/media-innovation/249341/how-to-get-your-news-site-banned-from-reddit/|title=How to get your news site banned from Reddit|website=]|quote=If you don't like how a moderator is managing a subreddit, the best solution is to start your own subreddit and moderate it with different rules, said Victoria Taylor, director of communications for Reddit.|date=November 25, 2014|author=Sam Kirkland|archive-url=https://web.archive.org/web/20150705045145/http://www.poynter.org/news/media-innovation/249341/how-to-get-your-news-site-banned-from-reddit/|archive-date=July 5, 2015}}</ref> Reddit has changed its site-wide editorial policies several times, sometimes in reaction to controversies.<ref>{{cite web|url=http://www.redditblog.com/2011/05/reddit-we-need-to-talk.html|title=blog.reddit – what's new on reddit: reddit, we need to talk...|website=redditblog.com|access-date=February 18, 2019|archive-url=https://web.archive.org/web/20160713095950/http://www.redditblog.com/2011/05/reddit-we-need-to-talk.html|archive-date=July 13, 2016|url-status=live}}</ref><ref>{{cite web|url=https://www.reddit.com/r/blog/comments/pmj7f/a_necessary_change_in_policy/|title=A necessary change in policy: blog|website=reddit|date=February 12, 2012 |access-date=February 18, 2019|archive-url=https://web.archive.org/web/20190212220141/https://www.reddit.com/r/blog/comments/pmj7f/a_necessary_change_in_policy/|archive-date=February 12, 2019|url-status=live}}</ref><ref>{{cite web|url=http://i.imgur.com/7oWt3.jpg|title=Image from Yishan Wong|website=imgur.com|access-date=April 17, 2017|archive-url=https://web.archive.org/web/20171018155133/http://i.imgur.com/7oWt3.jpg|archive-date=October 18, 2017|url-status=live}}</ref><ref>{{cite web|url=https://www.businessinsider.com/former-reddit-ceo-yishan-wong-on-ellen-pao-censorship-free-speech-purge-2015-7|title=Reddit's old CEO rewrites the history of Reddit and says 'the purge' of users will begin|author=Rob Price|website=Business Insider Australia|access-date=February 18, 2019|archive-url=https://web.archive.org/web/20181216210816/https://www.businessinsider.com.au/former-reddit-ceo-yishan-wong-on-ellen-pao-censorship-free-speech-purge-2015-7|archive-date=December 16, 2018|url-status=live|date=July 15, 2015}}</ref> Reddit has historically been a platform for objectionable but legal content, and in 2011, news media covered the way that ] was being shared on the site before the site changed their policies to explicitly ban "suggestive or sexual content featuring minors".<ref>{{cite web |url=http://www.dailydot.com/news/reddit-bans-suggestive-sexual-content-minors/ |title=Reddit bans "suggestive or sexual content" of minors |last1=Morris |first1=Kevin |date=February 12, 2012 |newspaper=The Daily Dot |access-date=June 12, 2014 |archive-url=https://web.archive.org/web/20140714190038/http://www.dailydot.com/news/reddit-bans-suggestive-sexual-content-minors/ |archive-date=July 14, 2014 |url-status=live }}</ref> Following some controversial incidents of ], Reddit introduced a strict rule against the online publication of non-public ] (a common internet harassment tool colloquially known as ]) via the site. Those who break the rule are subject to a site-wide ban, which can result in the deletion of their user-generated content.

Due to Reddit's decentralized moderation, user anonymity, and lack of ] systems, the platform is highly prone to spreading ] and ].<ref>{{cite web |url=https://www.newamerica.org/oti/reports/how-internet-platforms-are-combating-disinformation-and-misinformation-age-covid-19/reddit/ |title=How Internet Platforms Are Combating Disinformation and Misinformation in the Age of COVID-19 |website=New America |access-date=March 18, 2023 |archive-date=March 18, 2023 |archive-url=https://web.archive.org/web/20230318165657/https://www.newamerica.org/oti/reports/how-internet-platforms-are-combating-disinformation-and-misinformation-age-covid-19/reddit/ |url-status=live }}</ref> It has been suggested that those who use Reddit should exercise caution in taking user-created unsourced content as fact.<ref>{{cite web |url=https://www.npr.org/2019/12/08/786039738/managing-misinformation-on-reddit |title=Managing Misinformation On Reddit |last=Garcia-Navarro |first=Lulu |date=December 8, 2019 |website=NPR |access-date=March 18, 2023 |archive-date=March 21, 2023 |archive-url=https://web.archive.org/web/20230321115549/http://www.npr.org/2019/12/08/786039738/managing-misinformation-on-reddit/ |url-status=live }}</ref> Concerns have been raised in particular about dangerous medical misinformation on the platform.<ref name="senate"/><ref name="UTIs"/> A 2022 study of 300 comments and posts discussing ]s found that fewer than 1% cited a source for their content, and several contained harmful medical misinformation that may dissuade readers from seeking medical care or lead to dangerous ], such as proposing ] as a cure for UTIs.<ref name="UTIs">{{cite web |url=https://www.urologytimes.com/view/reddit-study-shows-abundance-of-misinformation-on-recurrent-utis |title=Reddit study shows abundance of misinformation on recurrent UTIs |website=Urology Times |last1=Hart |first1=Janelle |date=February 8, 2022 |access-date=March 18, 2023}}</ref>

Reddit communities exhibit the ], in which repeated unsourced statements come to be accepted among the community as fact, leading to distorted ]s among users.<ref>{{cite journal |last1=Cinnelli |first1=Matteo |last2=De Francisci Morales |first2=Gianmarco |last3=Galeazzi |first3=Alessandro |last4=Starnini |first4=Michele |date=February 23, 2021 |title=The echo chamber effect on social media |journal=] |volume=118 |issue=9 |pages=e2023301118 |doi=10.1073/pnas.2023301118 |pmid=33622786 |pmc=7936330 |bibcode=2021PNAS..11823301C |doi-access=free }}</ref> It has been suggested that since 2019, Russian state-sponsored troll accounts and bots have engaged in a broad campaign to take over subreddits, such as r/antiwar.<ref>{{cite web | last=Naylor | first=Aliide | title=Pro-Putin Disinformation Warriors Take War of Aggression to Reddit | website=CEPA | date=December 12, 2023 | url=https://cepa.org/article/pro-putin-disinformation-warriors-take-war-of-aggression-to-reddit/ | access-date=December 30, 2023 | archive-date=December 30, 2023 | archive-url=https://web.archive.org/web/20231230142425/https://cepa.org/article/pro-putin-disinformation-warriors-take-war-of-aggression-to-reddit/ | url-status=live }}</ref>

=== 2013 Boston bombing suspect misidentifications ===
Following the ] in April 2013, Reddit faced criticism after users wrongly identified a number of people as suspects in the Subreddit r/FindBostonBombers.<ref>{{cite news|url=http://www.3news.co.nz/Innocents-accused-in-online-manhunt/tabid/412/articleID/295143/Default.aspx |website=3 News NZ |title=Innocents accused in online manhunt |date=April 22, 2013 |access-date=June 4, 2013 |archive-url=https://web.archive.org/web/20131215111626/http://www.3news.co.nz/Innocents-accused-in-online-manhunt/tabid/412/articleID/295143/Default.aspx |archive-date=December 15, 2013}}</ref> Notable among misidentified bombing suspects was ], a student reported missing before the bombings took place. A body reported to be Sunil's was found in ] in ] on April 25, according to Rhode Island Health Department. The cause of death was not immediately known, but authorities said they did not suspect foul play.<ref>{{cite news|last1=Buncombe |first1=Andrew |title=Family of Sunil Tripathi – missing student wrongly linked to Boston marathon bombing – thank well-wishers for messages of support|url=https://www.independent.co.uk/news/world/americas/family-of-sunil-tripathi--missing-student-wrongly-linked-to-boston-marathon-bombing--thank-wellwishers-for-messages-of-support-8586850.html |access-date=January 17, 2015 |website=The Independent |archive-url=https://web.archive.org/web/20150403112655/http://www.independent.co.uk/news/world/americas/family-of-sunil-tripathi--missing-student-wrongly-linked-to-boston-marathon-bombing--thank-wellwishers-for-messages-of-support-8586850.html |archive-date=April 3, 2015 |quote=The cause of the student's death has still be determined but the medical examiner said no foul play was suspected. |location=London |date=April 26, 2013 }}</ref> The family later confirmed Tripathi's death was a result of ].<ref>{{cite news|last1=Nark |first1=Jason |title=The Boston bombing's forgotten victim|url=http://articles.philly.com/2014-04-30/news/49497042_1_sunil-tripathi-providence-river-sunny |access-date=October 31, 2014 |website=Philadelphia Daily News|archive-url=https://web.archive.org/web/20141115054203/http://articles.philly.com/2014-04-30/news/49497042_1_sunil-tripathi-providence-river-sunny |archive-date=November 15, 2014 |quote=Akhil spent the most time with Sunny before his suicide, weekends at Brown where he tried to help his youngest child foresee a future. }}</ref> Reddit general manager Erik Martin later issued an apology for this behavior, criticizing the "online witch hunts and dangerous speculation" that took place on the website.<ref name="Martin apology">{{cite web|last=Martin|first=Erik|title=Reflections on the Recent Boston Crisis|url=https://redditblog.com/2013/04/reflections-on-recent-boston-crisis.html|website=Reddit|access-date=May 3, 2013|archive-url=https://web.archive.org/web/20140310105548/http://www.redditblog.com/2013/04/reflections-on-recent-boston-crisis.html|archive-date=March 10, 2014|url-status=live}}</ref> The incident was later referenced in the season 5 episode of the CBS TV series '']'' titled "Whack-a-Mole",<ref>{{cite news|last=Harnick|first=Chris|title='The Good Wife' Recap: Alicia Takes on Anonymous Posters in 'Whack-A-Mole'|url=https://huffingtonpost.com/chris-harnick/the-good-wife-recap-whack-a-mole_b_4334401.html|website=The Huffington Post|access-date=November 25, 2013|date=November 24, 2013|archive-url=https://web.archive.org/web/20131126192904/http://www.huffingtonpost.com/chris-harnick/the-good-wife-recap-whack-a-mole_b_4334401.html|archive-date=November 26, 2013|url-status=live}}</ref> as well as '']''.<ref>{{cite news|last1=Hathaway |first1=Jay |title=Here's How The Newsroom Covered Reddit's Failed Boston Bombing Manhunt |url=http://gawker.com/heres-how-the-newsroom-covered-reddits-failed-boston-bo-1657483136 |access-date=June 27, 2015 |date=November 11, 2014 |archive-url=https://web.archive.org/web/20150630092603/http://gawker.com/heres-how-the-newsroom-covered-reddits-failed-boston-bo-1657483136 |archive-date=June 30, 2015 }}</ref><ref>{{cite news|last1=Fallon|first1=Kevin|title='Newsroom' Premiere: Aaron Sorkin Puts CNN on Blast Over the Boston Bombing|url=http://www.thedailybeast.com/articles/2014/11/10/newsroom-premiere-aaron-sorkin-puts-cnn-on-blast-over-the-boston-bombing.html|access-date=June 27, 2015|archive-url=https://web.archive.org/web/20150629232025/http://www.thedailybeast.com/articles/2014/11/10/newsroom-premiere-aaron-sorkin-puts-cnn-on-blast-over-the-boston-bombing.html|archive-date=June 29, 2015|url-status=live}}</ref>

=== 2014 celebrity photo hacks ===
In August, private sexual photos from the ] were widely disseminated across the site.<ref>{{cite web|url=https://www.theverge.com/2014/9/1/6092769/creeps|title=Say hello to men who hate NSA spying but blame women for being spied on|date=September 1, 2014|website=The Verge|access-date=October 7, 2014|archive-url=https://web.archive.org/web/20141006081104/http://www.theverge.com/2014/9/1/6092769/creeps|archive-date=October 6, 2014|url-status=live}}</ref><ref>{{cite news|url=https://www.independent.co.uk/life-style/gadgets-and-tech/is-apples-icloud-safe-after-leak-of-jennifer-lawrence-and-other-celebrities-nude-photos-9703142.html|title=Is Apple's iCloud safe after leak of Jennifer Lawrence and other celebrities' nude photos?|website=The Independent|access-date=October 7, 2014|location=London|first=James|last=Vincent|date=September 1, 2014|archive-url=https://web.archive.org/web/20141006125523/http://www.independent.co.uk/life-style/gadgets-and-tech/is-apples-icloud-safe-after-leak-of-jennifer-lawrence-and-other-celebrities-nude-photos-9703142.html|archive-date=October 6, 2014|url-status=live}}</ref> A dedicated subreddit, "TheFappening", was created for this purpose,<ref>{{cite web|url=http://www.chicagonow.com/so-you-have-a-girlfriend/2014/08/celebrity-naked-photos-leaked-thefappening/|title=Celebrity Naked Photos Leaked&nbsp;– #theFappening&nbsp;– So You Have A Girlfriend|website=Chicago Tribune|access-date=October 7, 2014|archive-url=https://web.archive.org/web/20141006172652/http://www.chicagonow.com/so-you-have-a-girlfriend/2014/08/celebrity-naked-photos-leaked-thefappening/|archive-date=October 6, 2014|url-status=dead}}</ref> and contained links to most if not all of the criminally obtained explicit images.<ref>{{cite news|url=http://www.business2community.com/social-buzz/fappening-broadcast-live-reddit-100000-viewers-0995207#!bOcMup|title=The Fappening Is Being Broadcast Live On Reddit With 100,000+ Viewers|website=Business 2 Community|access-date=October 7, 2014|archive-url=https://web.archive.org/web/20141006210054/http://www.business2community.com/social-buzz/fappening-broadcast-live-reddit-100000-viewers-0995207#!bOcMup|archive-date=October 6, 2014|url-status=live}}</ref><ref>{{cite web|url=http://www.metro.us/newyork/entertainment/gossip/2014/09/01/fappening-creepy-hackers-release-creepy-celebrity-nudes-creeps/|title=Security expert weighs in on 'The Fappening' and the iCloud|author=Anthony Johnston, Metro World News|date=October 10, 2014|website=Metro|access-date=December 26, 2014|archive-url=https://web.archive.org/web/20141006123154/http://www.metro.us/newyork/entertainment/gossip/2014/09/01/fappening-creepy-hackers-release-creepy-celebrity-nudes-creeps/|archive-date=October 6, 2014}}</ref><ref>{{cite news|url=https://www.smh.com.au/lifestyle/celebrity/hunt-begins-for-hacker-behind-jennifer-lawrence-nude-photo-theft-20140902-10b7vc.html|title=Hunt begins for hacker behind Jennifer Lawrence nude photo theft|website=The Sydney Morning Herald|access-date=October 7, 2014|archive-url=https://web.archive.org/web/20140930220806/http://www.smh.com.au/lifestyle/celebrity/hunt-begins-for-hacker-behind-jennifer-lawrence-nude-photo-theft-20140902-10b7vc.html|archive-date=September 30, 2014|url-status=live}}</ref><ref>{{cite news|url=http://www.news.com.au/entertainment/celebrity-life/jennifer-lawrence-nude-photos-leaked-hacker-posts-explicit-pics/story-fn907478-1227043406704?sv=306536ca258a2e18616921c12eb4e2eb|title=Jennifer Lawrence nude photos leaked: Hacker posts explicit pics|website=NewsComAu|access-date=October 7, 2014|date=September 3, 2014|archive-url=https://web.archive.org/web/20141006131634/http://www.news.com.au/entertainment/celebrity-life/jennifer-lawrence-nude-photos-leaked-hacker-posts-explicit-pics/story-fn907478-1227043406704?sv=306536ca258a2e18616921c12eb4e2eb|archive-date=October 6, 2014|url-status=live}}</ref> Some images of ] and ] were identified by redditors and outside commentators as child pornography because the photos were taken when the women were underage.<ref>{{cite web|last1=Price|first1=Rob|title=There's child porn in the massive celebrity nudes hack|url=http://www.dailydot.com/news/reddit-fappening-celebgate-mckayla-liz-lee-child-porn/?fbdd|website=The Daily Dot|access-date=September 2, 2014|archive-url=https://web.archive.org/web/20140904153059/http://www.dailydot.com/news/reddit-fappening-celebgate-mckayla-liz-lee-child-porn/?fbdd|archive-date=September 4, 2014|url-status=live|date=September 2, 2014}}</ref> The subreddit was banned on September 6.<ref>{{cite web|last1=Geller|first1=Eric|title=Reddit just banned the subreddit at the center of Celebgate|url=http://www.dailydot.com/news/reddit-bans-the-fappening/|website=The Daily Dot|access-date=September 8, 2014|archive-url=https://web.archive.org/web/20140908003341/http://www.dailydot.com/news/reddit-bans-the-fappening/|archive-date=September 8, 2014|url-status=live|date=September 7, 2014}}</ref> The scandal led to wider criticisms concerning the website's administration from '']'' and '']''.<ref>{{cite web |url=https://www.theverge.com/2014/9/8/6121363/reddit-is-a-failed-state |title=Reddit is a failed state |first1=T.C. |last1=Sottek |date=September 8, 2014 |website=The Verge |publisher=Vox Media |access-date=November 2, 2014 |archive-url=https://web.archive.org/web/20141104224406/http://www.theverge.com/2014/9/8/6121363/reddit-is-a-failed-state |archive-date=November 4, 2014 |url-status=live}}</ref><ref>{{cite web|last1=Sankin|first1=Aaron|title=Is Reddit broken beyond repair?|url=http://kernelmag.dailydot.com/issue-sections/staff-editorials/10749/reddit-broken-beyond-repair/|website=The Daily Dot|access-date=November 2, 2014|archive-url=https://web.archive.org/web/20141103024118/http://kernelmag.dailydot.com/issue-sections/staff-editorials/10749/reddit-broken-beyond-repair/|archive-date=November 3, 2014|url-status=live|date=November 2, 2014}}</ref>

=== 2015 CEO change and subreddit bannings ===
After ] became CEO in 2014, she was initially a target of criticism by users who objected to the deletion of content critical of herself and her husband.<ref>{{cite news|last=Staff writers|url=https://www.news.com.au/finance/work/leaders/why-does-the-internet-hate-ellen-pao/news-story/fdc517381811d2302d9b42e69820c507|title=Why does the internet hate Ellen Pao?|website=News.com.au|date=July 15, 2015|access-date=May 1, 2021|archive-date=May 1, 2021|archive-url=https://web.archive.org/web/20210501222922/https://www.news.com.au/finance/work/leaders/why-does-the-internet-hate-ellen-pao/news-story/fdc517381811d2302d9b42e69820c507|url-status=live}}</ref> Later on June 10, 2015, Reddit shut down the 150,000-subscriber "fatpeoplehate" subreddit and four others citing issues related to harassment.<ref>{{Cite news|last=Griffin|first=Andrew|url=https://www.independent.co.uk/life-style/gadgets-and-tech/news/reddit-bans-communities-including-fat-people-hate-as-users-say-anti-harassment-policies-could-be-10312251.html|title=Reddit bans communities including 'Fat People Hate' as users say anti-harassment policies could be 'beginning of the end'|date=June 11, 2015|newspaper=The Independent|access-date=February 8, 2017|language=en-GB|archive-url=https://web.archive.org/web/20170211083327/http://www.independent.co.uk/life-style/gadgets-and-tech/news/reddit-bans-communities-including-fat-people-hate-as-users-say-anti-harassment-policies-could-be-10312251.html|archive-date=February 11, 2017|url-status=live}}</ref> This move was seen as very controversial; some commenters said that the bans went too far, while others said that the bans did not go far enough.<ref>{{cite news|last1=Woollacott|first1=Emma|title=Users Flock To Voat As Reddit Shuts Harassing Groups|url=https://www.forbes.com/sites/emmawoollacott/2015/06/11/users-flock-to-voat-as-reddit-shuts-harassing-groups/2/|website=Forbes|access-date=June 11, 2015|archive-url=https://web.archive.org/web/20150613032954/http://www.forbes.com/sites/emmawoollacott/2015/06/11/users-flock-to-voat-as-reddit-shuts-harassing-groups/2/|archive-date=June 13, 2015|url-status=live}}</ref> One of the latter complaints concerned a subreddit that was "expressing support" for the perpetrator of the ].<ref>{{cite news|last=Wendling|first=Mike|url=https://www.bbc.com/news/blogs-trending-33288367|title=What should social networks do about hate speech?|access-date=July 2, 2015|archive-url=https://web.archive.org/web/20150701024736/http://www.bbc.com/news/blogs-trending-33288367|archive-date=July 1, 2015|url-status=live|date=June 29, 2015}}</ref> Responding to the accusations of "skewed enforcement", Reddit reaffirmed their commitment to free expression and stated, "There are some subreddits with very little viewership that get highlighted repeatedly for their content, but those are a tiny fraction of the content on the site."

On July 2, Reddit began experiencing a series of blackouts as ] set popular subreddit communities to private, in an event dubbed "AMAgeddon", a ] of AMA ("ask me anything") and ]. This was done in protest of the recent firing of Victoria Taylor, an administrator who helped organize citizen-led interviews with famous people on the popular AMA subreddit. Organizers of the blackout also expressed resentment about the recent severance of the communication between Reddit and the moderators of subreddits.<ref>{{cite web |url=https://www.bbc.com/news/technology-33379571 |title=Reddit in uproar after staff sacking |date=July 3, 2015 |website=BBC News |publisher=BBC |access-date=July 3, 2015 |quote="About 100 chat sections, or sub-reddits, that together have millions of readers are believed to have been shut. Reddit's only comment about the issue has been to say that it did not talk about 'individual employee matters'. The protests were led by the volunteer moderators of the AMA section, which said in an explanatory posting that they needed Ms Taylor to keep the sub-reddit functioning. Ms Taylor helped organise guests for AMAs and worked to verify that people due to answer questions were who they said they were. There had been no explanation of why she was suddenly sacked, said the administrators." |archive-url=https://web.archive.org/web/20150703113331/http://www.bbc.com/news/technology-33379571 |archive-date=July 3, 2015 |url-status=live }}</ref> The blackout intensified on July 3 when former ] David Croach gave an AMA about being fired. Before deleting his posts, he stated that Ellen Pao dismissed him with one year of health coverage when he had cancer and did not recover quickly enough.<ref>{{cite web|title=Reddit: Laute Rufe nach Absetzung von CEO Ellen Pao|website=Der Standard|url=http://derstandard.at/2000018574154/Reddit-Laute-Rufe-nach-Absetzung-von-CEO-Ellen-Pao|access-date=July 5, 2015|date=July 4, 2015|quote=Zwar sind einige Foren wieder entsperrt, trotzdem ist Pao weiterhin Ziel vielerlei Angriffe. Zusätzliches Öl ins Feuer goss ein ehemaliger Community Manager der Online-Community, der angab von der Reddit-Chefin aufgrund seiner Krebserkrankung gefeuert worden zu sein. Zuvor wurde dem an Leukämie erkrankten Mitarbeiter eingeräumt, beim Unternehmen zu verbleiben&nbsp;– allerdings meldete sich Pao nur wenig später und gab ihm zu wissen, dass er aufgrund seiner Erkrankung nicht mehr bei Reddit verbleiben könnte. So zumindest die Behauptung, die wenig später offline ging.|archive-url=https://web.archive.org/web/20150706204942/http://derstandard.at/2000018574154/Reddit-Laute-Rufe-nach-Absetzung-von-CEO-Ellen-Pao|archive-date=July 6, 2015|url-status=live}}</ref><ref>{{cite web|title=Reddit's CEO Allegedly Fired an Employee For Having Cancer and Not Recovering Fast Enough|url=http://nextshark.com/ellen-pao-reddit-dacvak-ama/|website=Next Shark|access-date=July 5, 2015|date=July 3, 2015}}</ref> Following this, a ] ] to remove Pao as CEO of Reddit Inc. reached over 200,000 signatures.<ref>{{cite news|url=https://www.washingtonpost.com/blogs/on-leadership/wp/2015/07/06/nearly-200k-people-have-signed-a-petition-calling-for-reddits-ellen-pao-to-step-down/|title=More than 200k people have signed a petition calling for Reddit's Ellen Pao to step down|date=July 6, 2015|access-date=July 7, 2015|newspaper=The Washington Post|first=Jena|last=McGregor|archive-url=https://web.archive.org/web/20150707234726/http://www.washingtonpost.com/blogs/on-leadership/wp/2015/07/06/nearly-200k-people-have-signed-a-petition-calling-for-reddits-ellen-pao-to-step-down/|archive-date=July 7, 2015|url-status=live}}</ref><ref>{{cite web|last1=Musil|first1=Steven|title=Petition for Pao resignation from Reddit grows to 130K|url=https://cnet.com/news/petition-for-pao-resignation-from-reddit-grows-to-130k/|publisher=Cnet|access-date=July 5, 2015|date=July 5, 2015|archive-url=https://web.archive.org/web/20150705211231/http://www.cnet.com/news/petition-for-pao-resignation-from-reddit-grows-to-130k/|archive-date=July 5, 2015|url-status=live}}</ref><ref>{{cite news|last1=Malik|first1=Naureen|last2=Jones|first2=Tim|title=Reddit CEO Pao Under Fire as Users Protest Removal of Executive|url=https://www.bloomberg.com/news/articles/2015-07-04/reddit-restores-most-of-site-after-moderator-led-blackouts|publisher=Bloomberg|access-date=July 5, 2015|date=July 5, 2015|archive-url=https://web.archive.org/web/20150705195539/http://www.bloomberg.com/news/articles/2015-07-04/reddit-restores-most-of-site-after-moderator-led-blackouts|archive-date=July 5, 2015|url-status=live}}</ref> Pao posted a response on July 3 as well as an extended version of it on July 6 in which she apologized for bad communication and not delivering on promises. She also apologized on behalf of the other administrators and noted that problems already existed over the past several years.<ref> {{Webarchive|url=https://web.archive.org/web/20181212013340/https://money.cnn.com/2015/07/06/technology/reddit-back-online-ellen-pao/index.html |date=December 12, 2018 }} By ] and Chris Isidore ''CNN'' July 6, 2015</ref><ref> by Laura Entis ''FoxNews.com'' July 6, 2015</ref><ref>{{cite news|url=https://time.com/3946934/reddit-ellen-pao-apology-petition/|title=Ellen Pao: Reddit CEO Apologizes After Petition for Her to Resign|author=Jack Linshi|website=]|date=July 6, 2015|access-date=February 18, 2019|archive-url=https://web.archive.org/web/20180626205551/http://time.com/3946934/reddit-ellen-pao-apology-petition/|archive-date=June 26, 2018|url-status=live}}</ref><ref>{{cite news|last1=Titcomb|first1=James|title=Petition calling for Reddit boss Ellen Pao to resign hits 200,000 as she admits 'we screwed up'|url=https://www.telegraph.co.uk/technology/social-media/11722560/Petition-calling-for-Reddit-boss-Ellen-Pao-to-resign-hits-200000-target-as-she-admits-we-screwed-up.html|publisher=The Telegraph|access-date=July 7, 2015|date=July 7, 2015|location=London|archive-url=https://web.archive.org/web/20150707234726/http://www.telegraph.co.uk/technology/social-media/11722560/Petition-calling-for-Reddit-boss-Ellen-Pao-to-resign-hits-200000-target-as-she-admits-we-screwed-up.html|archive-date=July 7, 2015|url-status=live}}</ref> On July 10, Pao resigned as CEO and was replaced by former CEO and co-founder ].<ref>{{cite news|last1=Mike|first1=Isaac|title=Ellen Pao Is Stepping Down as Reddit's Chief|url=https://www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?_r=0|access-date=July 10, 2015|website=The New York Times|date=July 10, 2015|archive-url=https://web.archive.org/web/20150713011235/http://www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?_r=0|archive-date=July 13, 2015|url-status=live}}</ref>

In August, Steve Huffman introduced a policy which led to the banning of several offensive and sexual communities. Included in the ban was ], to which Huffman referred as "animated CP ".<ref>{{cite web|url=http://www.businessinsider.com/reddit-bans-coontown-2015-8|title=Reddit finally bans its most infamous racist communities because they 'made recruiting here more difficult'|first=Matt|last=Weinberger|publisher=Business Insider|date=August 5, 2015|access-date=August 9, 2016|archive-url=https://web.archive.org/web/20160820015825/http://www.businessinsider.com/reddit-bans-coontown-2015-8|archive-date=August 20, 2016|url-status=live}}</ref> Some subreddits had also been "quarantined" due to having "highly-offensive or upsetting content" such as r/European, r/swedenyes, r/drawpeople, r/kiketown, r/blackfathers, r/greatapes, and r/whitesarecriminals.<ref>{{cite web|url=https://reddit.zendesk.com/hc/en-us/articles/205701245-Quarantined-Subreddits|title=Quarantined Subreddits|website=Reddit Help|access-date=June 21, 2016|archive-url=https://web.archive.org/web/20160625220726/https://reddit.zendesk.com/hc/en-us/articles/205701245-Quarantined-Subreddits|archive-date=June 25, 2016|url-status=live}}</ref>

=== 2023 API changes ===
{{Main|2023 Reddit API controversy}}

In April 2023, Reddit announced its intentions to charge large fees for its application programming interface (API), a feature of the site that has existed for free since 2008,<ref>{{Cite web |last=Shakir |first=Umar |date=April 18, 2023 |title=Reddit's upcoming API changes will make AI companies pony up |url=https://www.theverge.com/2023/4/18/23688463/reddit-developer-api-terms-change-monetization-ai |access-date=July 16, 2023 |website=The Verge |language=en-US}}</ref> causing an ongoing dispute. The move forced multiple third-party applications to shut down and threatened accessibility applications and moderation tools.<ref>{{Cite web |last=Peters |first=Jay |date=June 8, 2023 |title=It's not just Apollo: other Reddit apps are shutting down, too |url=https://www.theverge.com/2023/6/8/23754616/reddit-third-party-apps-api-shutdown-rif-reddplanet-sync |access-date=July 16, 2023 |website=The Verge |language=en-US}}</ref>
On May 31, ] developer Christian Selig stated that Reddit's pricing would force him to cease development on the app. The resulting outcry from the Reddit community ultimately led to a planned protest from June 12 to 14 in which moderators for the site would make their communities private or restricted posting.<ref>{{Cite web |last=Porter |first=Jon |date=June 5, 2023 |title=Major Reddit communities will go dark to protest threat to third-party apps |url=https://www.theverge.com/2023/6/5/23749188/reddit-subreddit-private-protest-api-changes-apollo-charges |access-date=July 16, 2023 |website=The Verge |language=en-US}}</ref> Following the release of an internal memo from Reddit CEO Steve Huffman and defiance from Reddit, some moderators have continued their protest.<ref>{{Cite web |last=IV |first=Antonio Pequeño |title=Reddit Blackout Rolls On For More Than 5,000 Subreddits Past Planned End Date—Some Of Which Plan To Stay Dark Indefinitely |url=https://www.forbes.com/sites/antoniopequenoiv/2023/06/15/reddit-blackout-rolls-on-for-more-than-5000-subreddits-past-planned-end-date-some-of-which-plan-to-stay-dark-indefinitely/ |access-date=July 16, 2023 |website=Forbes |language=en}}</ref>
Alternate forms of protest have emerged in the days following the initial blackout. Upon reopening, users of r/pics, r/gifs, and r/aww voted to exclusively post about comedian John Oliver.<ref>{{Cite web |last=Peters |first=Jay |date=June 17, 2023 |title=Three of the biggest Reddit communities reopened in the funniest way possible |url=https://www.theverge.com/2023/6/17/23764729/reddit-users-pics-gifs-subreddits-john-oliver |access-date=July 16, 2023 |website=The Verge |language=en-US}}</ref> Multiple subreddits labeled themselves as not safe for work (NSFW), affecting advertisements and resulting in administrators removing the entire moderation team of some subreddits.<ref>{{Cite web |last=Peters |first=Jay |date=June 21, 2023 |title=Reddit removed moderators behind the latest protests before restoring a few of them |url=https://www.theverge.com/2023/6/20/23767848/reddit-blackout-api-protest-moderators-suspended-nsfw |access-date=July 16, 2023 |website=The Verge |language=en-US}}</ref> The protest has been compared to a strike.<ref>{{Cite news |url=https://www.washingtonpost.com/opinions/2023/06/15/reddit-profits-goodwill-strike/ |title=Reddit followed Goodwill's playbook. Now Redditors are on strike. |date=June 15, 2023 |last=McArdle |first=Megan |author-link=Megan McArdle |newspaper=] |access-date=June 17, 2023}}</ref>

] had its third launch on July 20, 2023; however, the launch was heavily protested by users and developers due to the event following the ]; Reddit CEO ]'s decision to make it prohibitively expensive for third-party app developers drew widespread condemnation.<ref>{{Cite web |last=Peters |first=Jay |date=July 27, 2023 |title=Here's how to watch the evolution of Reddit's r/Place canvas — including its protest art |url=https://www.theverge.com/2023/7/26/23809338/reddit-r-place-canvas-timelapse-protest |access-date=October 18, 2023 |website=The Verge |language=en}}</ref><ref>{{Cite web |last=Binder |first=Matt |date=July 20, 2023 |title=Reddit relaunched r/Place public art canvas. Redditors immediately protest on it. |url=https://mashable.com/article/reddit-r-place-api-protests |access-date=October 18, 2023 |website=Mashable |language=en}}</ref>

=== Other controversies ===
==== 2014 ====

On December 18, Reddit took a criticized action of banning a subreddit, "SonyGOP", that was being used to distribute ].<ref>{{cite news|last1=Goldman|first1=David|title=Reddit takes down Sony hack forum|url=https://money.cnn.com/2014/12/17/technology/security/reddit-sony-hack-forum-ban/|access-date=January 4, 2015|date=December 29, 2014|website=CNN|archive-url=https://web.archive.org/web/20150104205335/http://money.cnn.com/2014/12/17/technology/security/reddit-sony-hack-forum-ban/|archive-date=January 4, 2015|url-status=live}}</ref>

==== 2016 ====
In May, Steve Huffman said in an interview at the TNW Conference that, unlike Facebook, which "only knows what willing to declare publicly", Reddit knows its users' "dark secrets"<ref>{{cite web|url=https://thenextweb.com/socialmedia/2016/05/30/reddit-knows-your-dark-secrets/|publisher=The Next Web (TNW)|date=May 30, 2016|title=Reddit CEO Steve Huffman: 'We know your dark secrets. We know everything.'|author=Boris van Zanten|access-date=February 18, 2019|archive-url=https://web.archive.org/web/20190201161936/https://thenextweb.com/socialmedia/2016/05/30/reddit-knows-your-dark-secrets/|archive-date=February 1, 2019|url-status=live}}</ref><ref>{{cite news|url=https://www.mirror.co.uk/news/world-news/reddit-ceo-tells-users-we-8082550|title=Reddit CEO tells users 'we know your dark secrets' as he strikes fear into web surfers|work=Mirror|oclc=223228477|date=May 30, 2016|first=Jessica|last=Haworth|access-date=February 18, 2019|archive-url=https://web.archive.org/web/20181211145626/https://www.mirror.co.uk/news/world-news/reddit-ceo-tells-users-we-8082550|archive-date=December 11, 2018|url-status=live}}</ref><ref name="dna">{{cite web|url=http://www.dnaindia.com/scitech/report-reddit-ceo-steve-huffman-says-we-know-your-dark-secrets-2218420|work=Daily News and Analysis|date=May 31, 2016|title=Reddit CEO Steve Huffman says, "We know your dark secrets"|access-date=February 18, 2019|archive-url=https://web.archive.org/web/20171018155043/http://www.dnaindia.com/scitech/report-reddit-ceo-steve-huffman-says-we-know-your-dark-secrets-2218420|archive-date=October 18, 2017|url-status=live}}</ref> at the same time that the website's "values" page was updated regarding its "privacy" section. The video reached the top of the website's main feed.<ref name="dna"/><ref>{{cite web|url=https://www.reddit.com/r/videos/comments/4lmfmj/ceo_of_reddit_steve_huffman_about_advertising_on/|title=CEO of Reddit, Steve Huffman, about advertising on Reddit: "We know all of your interests. Not only just your interests you are willing to declare publicly on Facebook – we know your dark secrets, we know everything" (TNW Conference, 26 May) (27,500 votes)|date=May 29, 2016|publisher=Reddit|access-date=February 18, 2019|archive-url=https://web.archive.org/web/20181003214650/https://www.reddit.com/r/videos/comments/4lmfmj/ceo_of_reddit_steve_huffman_about_advertising_on/|archive-date=October 3, 2018|url-status=live}}</ref> Shortly thereafter, announcements concerning new advertisement content drew criticism on the website.<ref>{{cite web|url=https://www.reddit.com/r/announcements/comments/4upf11/new_ad_type_promoted_user_posts/|title=New Ad Type: Promoted User Posts|publisher=Reddit (official announcement)|date=July 26, 2016|access-date=February 18, 2019|archive-url=https://web.archive.org/web/20180222214323/https://www.reddit.com/r/announcements/comments/4upf11/new_ad_type_promoted_user_posts/|archive-date=February 22, 2018|url-status=live}}</ref><ref>{{cite web|url=https://www.reddit.com/r/announcements/comments/4phzsi/sponsored_headline_tests_placement_and_design/|title=Sponsored headline tests: placement and design|date=June 23, 2016 |publisher=Reddit (official announcement)|access-date=February 18, 2019|archive-url=https://web.archive.org/web/20180201192957/https://www.reddit.com/r/announcements/comments/4phzsi/sponsored_headline_tests_placement_and_design/|archive-date=February 1, 2018|url-status=live}}</ref>

In September, a user named "mormondocuments" released thousands of administrative documents belonging to ], an action driven by the ] and ] communities on Reddit. Previously, on April 22, the same user had announced his plans to do so. Church officials commented that the documents did not contain anything confidential.<ref>{{cite web|url=http://fox13now.com/2016/09/22/allegedly-secret-lds-church-documents-leaked/|title=Allegedly secret LDS Church documents leaked|last=Roth|first=Max|date=September 22, 2016|website=Fox 13 Now|publisher=Fox 13 Salt Lake|access-date=September 30, 2016|archive-url=https://web.archive.org/web/20160928052655/http://fox13now.com/2016/09/22/allegedly-secret-lds-church-documents-leaked/|archive-date=September 28, 2016|url-status=live}}</ref><ref>{{cite web|url=http://mashable.com/2016/09/26/former-mormons-reddit/|title=Inside the online world of ex-Mormons|last=Wenzke|first=Marissa|date=September 26, 2016|website=Mashable|access-date=September 30, 2016|archive-url=https://web.archive.org/web/20160930051802/http://mashable.com/2016/09/26/former-mormons-reddit/|archive-date=September 30, 2016|url-status=live}}</ref>

On November 23, Huffman admitted to having replaced his username with the names of ] moderators in many insulting comments.<ref>{{cite news|last1=Yeung|first1=Ken|url=https://venturebeat.com/2016/11/23/reddit-ceo-apologizes-for-editing-comments-critical-of-him-following-pizzagate-ban/|title=Reddit CEO apologizes for editing comments critical of him following Pizzagate ban|publisher=VentureBeat|access-date=November 24, 2016|archive-url=https://web.archive.org/web/20161124161742/http://venturebeat.com/2016/11/23/reddit-ceo-apologizes-for-editing-comments-critical-of-him-following-pizzagate-ban/|archive-date=November 24, 2016|url-status=live}}</ref><ref>{{cite news|last1=Russell|first1=Jon|title=Reddit CEO admits he secretly edited comments from Donald Trump supporters|url=https://techcrunch.com/2016/11/23/reddit-huffman-trump/|publisher=Techcrunch|access-date=November 24, 2016|archive-url=https://web.archive.org/web/20161124070150/https://techcrunch.com/2016/11/23/reddit-huffman-trump/|archive-date=November 24, 2016|url-status=live}}</ref> He did so by changing insulting comments made towards him and made it appear as if the insult were directed at the moderators of r/The_Donald.<ref>{{cite news|last1=Weingerger|first1=Matt|url=http://www.businessinsider.com/reddit-ceo-steve-huffman-modifies-donald-trump-the-donald-2016-11|access-date=November 24, 2016|publisher=Business Insider|title=The CEO of Reddit confessed to modifying posts from Trump supporters after they wouldn't stop sending him expletives|archive-url=https://web.archive.org/web/20161124053421/http://www.businessinsider.com/reddit-ceo-steve-huffman-modifies-donald-trump-the-donald-2016-11|archive-date=November 24, 2016|url-status=live}}</ref>

On November 24, '']'' reported Reddit had banned the "]" conspiracy board from their site, stating it violated their policy of posting personal information of others, triggering a wave of criticism from users on r/The_Donald, who felt the ban amounted to censorship.<ref>{{Cite news|url=https://www.washingtonpost.com/news/the-intersect/wp/2016/11/23/fearing-yet-another-witch-hunt-reddit-bans-pizzagate/|title=Fearing yet another witch hunt, Reddit bans 'Pizzagate'|last=Ohlheiser|first=Abby|date=November 24, 2016|newspaper=]|issn=0190-8286|oclc=2269358|access-date=November 24, 2016|archive-url=https://web.archive.org/web/20161230234312/https://www.washingtonpost.com/news/the-intersect/wp/2016/11/23/fearing-yet-another-witch-hunt-reddit-bans-pizzagate/|archive-date=December 30, 2016|url-status=live}}</ref> After the forum was banned from Reddit, the words "we don't want witchhunts on our site" now appears on the former page of the Pizzagate subreddit.<ref name="Blake">{{Cite news |last=Blake |first=Andrew |date=November 25, 2016 |title=Reddit CEO admits editing posts, directing obscene comments to pro-Trump administrators |work=Washington Times |url=http://www.washingtontimes.com/news/2016/nov/25/reddit-ceo-admits-editing-posts-directing-obscene-/ |url-status=live |access-date=November 25, 2016|archive-url=https://web.archive.org/web/20161126053153/http://www.washingtontimes.com/news/2016/nov/25/reddit-ceo-admits-editing-posts-directing-obscene-/ |archive-date=November 26, 2016 |issn=0732-8494 |oclc=8472624}}</ref><ref>{{cite web|url=https://www.reddit.com/r/pizzagate|title=Pizzagate subreddit webpage|date=November 23, 2016|website=Reddit|access-date=November 25, 2016|archive-url=https://web.archive.org/web/20161122234401/https://www.reddit.com/r/pizzagate/|archive-date=November 22, 2016}}</ref>

On November 30, Huffman announced changes to the algorithm of Reddit's r/all page to block "stickied" posts from a number of subreddits, such as r/The_Donald. In the announcement, he also apologized for personally editing posts by users from r/The_Donald, and declared intentions to take actions against "hundreds of the most toxic users" of Reddit and "communities whose users continually cross the line".<ref name="Ohlheiser">{{cite news |last1=Ohlheiser |first1=Abby |date=November 30, 2016 |title=Reddit will limit the reach of a pro-Trump board and crack down on its 'most toxic users' |newspaper=] |url=https://www.washingtonpost.com/news/the-intersect/wp/2016/11/30/reddit-will-limit-the-reach-of-a-pro-trump-board-and-crack-down-on-its-most-toxic-users/ |url-status=live |url-access=subscription |access-date=December 1, 2016 |archive-url=https://web.archive.org/web/20170114114339/https://www.washingtonpost.com/news/the-intersect/wp/2016/11/30/reddit-will-limit-the-reach-of-a-pro-trump-board-and-crack-down-on-its-most-toxic-users/ |archive-date=January 14, 2017 |issn=0190-8286 |oclc=2269358}}</ref><ref>{{cite web|url=https://www.reddit.com/r/announcements/comments/5frg1n/tifu_by_editing_some_comments_and_creating_an/|title=TIFU by editing some comments and creating an unnecessary controversy.|last=Huffman|first=Steve|date=November 30, 2016|website=Reddit|access-date=November 30, 2016|archive-url=https://web.archive.org/web/20161130192054/https://www.reddit.com/r/announcements/comments/5frg1n/tifu_by_editing_some_comments_and_creating_an/|archive-date=November 30, 2016|url-status=live}}</ref><ref>{{cite news|title=Reddit moves against 'toxic' Trump fans|url=https://www.bbc.com/news/technology-38165435|work=]|access-date=December 1, 2016|archive-url=https://web.archive.org/web/20161201001207/http://www.bbc.com/news/technology-38165435|archive-date=December 1, 2016|url-status=live|date=November 30, 2016|last1=Lee|first1=Dave}}</ref>

==== 2017 ====
In February, Reddit banned the ] subreddit r/altright for violating its terms of service, more specifically for attempting to ] about the man who attacked alt-right figure ].<ref>{{cite news|url=https://www.cnet.com/news/reddit-bans-alt-right-subreddit/|title=Reddit shuts down 'alt-right' subreddit|newspaper=CNET|language=en|archive-url=https://web.archive.org/web/20170215114339/https://www.cnet.com/news/reddit-bans-alt-right-subreddit/|archive-date=February 15, 2017|url-status=live|access-date=February 15, 2017}}</ref><ref>{{cite news|url=http://www.thedailybeast.com/articles/2017/02/01/reddit-bans-alt-right-group.html|title=Reddit Bans Alt-Right Group|last=Resnick|first=Gideon|date=February 2, 2017|newspaper=The Daily Beast|archive-url=https://web.archive.org/web/20170216044417/http://www.thedailybeast.com/articles/2017/02/01/reddit-bans-alt-right-group.html|archive-date=February 16, 2017|url-status=live|access-date=February 15, 2017}}</ref> The forum's users and moderators accused Reddit administrators of having political motivations for the ban.<ref>{{cite news|last=Weinberger|first=Matt|date=February 2, 2017|title=Reddit bans a major alt-right community — and there may be a very good reason|url=http://www.businessinsider.com/why-reddit-banned-alt-right-2017-2|newspaper=Business Insider|archive-url=https://web.archive.org/web/20171130090857/http://www.businessinsider.com/why-reddit-banned-alt-right-2017-2|archive-date=November 30, 2017|url-status=live|access-date=February 18, 2019}}</ref><ref>{{cite news|url=https://www.theguardian.com/technology/2017/feb/02/reddit-bans-far-right-groups-altright-alternativeright|title=Reddit bans far-right groups altright and alternativeright|last=Hern|first=Alex|date=February 2, 2017|newspaper=The Guardian|language=en-GB|issn=0261-3077|archive-url=https://web.archive.org/web/20170215115951/https://www.theguardian.com/technology/2017/feb/02/reddit-bans-far-right-groups-altright-alternativeright|archive-date=February 15, 2017|url-status=live|access-date=February 15, 2017}}</ref>

==== 2018 ====
In March, it was revealed that Huffman had hidden Russian troll activity from users.<ref>{{cite news|url=https://www.thedailybeast.com/reddit-rises-up-against-ceo-for-hiding-russian-trolls|title=Reddit Rises Up Against CEO for Hiding Russian Trolls|archive-url=https://web.archive.org/web/20180306010429/https://www.thedailybeast.com/reddit-rises-up-against-ceo-for-hiding-russian-trolls|archive-date=March 6, 2018|url-status=live|newspaper=The Daily Beast|date=March 6, 2018|last1=Collins|first1=Ben|access-date=March 6, 2018}}</ref>

On July 12, the creator and head moderator of the ] subreddit, r/], removed all of the moderators and set the forum to private, alleging it to have become "infested with racism and sexism". A Reddit employee restored the forum and its moderators an hour later.<ref>{{cite news|url=https://www.inquisitr.com/opinion/4985599/opinions-are-split-on-the-attempt-to-shut-down-popular-subreddit-r-kotakuinaction/|title=Opinions Are Split On The Attempt To Shut Down Popular Subreddit r/KotakuInAction |date=July 14, 2018|work=The Inquisitr|language=en-US|archive-url=https://web.archive.org/web/20180717125028/https://www.inquisitr.com/opinion/4985599/opinions-are-split-on-the-attempt-to-shut-down-popular-subreddit-r-kotakuinaction/|archive-date=July 17, 2018|url-status=live|access-date=July 17, 2018}}</ref><ref>{{cite news|url=https://www.polygon.com/2018/7/13/17568556/kotakuinaction-reddit-mod-shut-down-administrator|title=Reddit employee saves GamerGate subreddit, KotakuInAction, after founder closes it|work=Polygon|archive-url=https://web.archive.org/web/20180716170635/https://www.polygon.com/2018/7/13/17568556/kotakuinaction-reddit-mod-shut-down-administrator|archive-date=July 16, 2018|url-status=live|access-date=July 17, 2018}}</ref>

==== 2019 ====
In February, Chinese company ] invested $150 million into Reddit.<ref>{{cite web|url=https://techcrunch.com/2019/02/11/reddit-300-million/ |title=Reddit confirms $300M Series D led by China's Tencent at $3B value |website=TechCrunch |last=Constine |first=Josh |date=February 11, 2019 |access-date=September 30, 2019}}</ref><ref name="ZDNet Tencent">{{cite web|url=https://www.zdnet.com/article/reddit-explodes-over-potential-tencent-investment-censorship-concerns/ |title=Winnie The Pooh takes over Reddit due to Chinese investment, censorship fears |website=ZDNet |last=Osborne |first=Charlie |date=February 11, 2019 |access-date=September 30, 2019}}</ref> This resulted in a large backlash from Reddit users, who were worried about potential censorship.<ref>{{cite web|url=https://www.bbc.com/news/business-47194096 |title=Reddit: Censorship fears spark criticism of Tencent funding reports |website=BBC News |date=February 11, 2019 |access-date=September 30, 2019}}</ref><ref>{{cite magazine|url=https://time.com/5526128/china-reddit-tencent-censorship/ |title=Chinese Company's Reddit Investment Angers Users Who Fear Censorship |magazine=Time |last=Law |first=Tara |date=February 11, 2019 |access-date=September 30, 2019}}</ref><ref name="Bloomberg Tencent">{{cite web|url=https://www.bloomberg.com/news/articles/2019-02-11/china-s-tencent-invests-in-reddit-sparking-free-speech-protests |title=China's Tencent Invests in Reddit, Sparking Free Speech Protests |website=Bloomberg |last=Verhage |first=Julie |date=February 11, 2019 |access-date=September 30, 2019}}</ref> Many posts featuring subjects censored in China, such as ], ], and ], received popularity on Reddit.<ref name="ZDNet Tencent" /><ref name="Bloomberg Tencent" /><ref>{{cite web|url=https://www.theverge.com/2019/2/11/18216134/reddit-tencent-investment-deal-memes-amount-winnie-the-pooh-tank-man-china |title=Reddit gets a $150 million investment from Tencent and users are posting memes to mock the deal |website=The Verge |last=Liao |first=Shannon |date=February 11, 2019 |access-date=September 30, 2019}}</ref>

==== 2020 ====
During the ] in early June, over 800 moderators signed an open letter demanding a policy banning hate speech, a shutdown of racist and sexist subreddits, and more employee support for moderation. ] pointed out the company's slow reaction to r/watchpeopledie, a subreddit dedicated to videos of people dying in accidents and other situations, and the harassment that accompanied new unmoderated features like icons for purchase and public chats.<ref>{{cite web|url=https://www.sfgate.com/news/article/Racism-is-rampant-on-Reddit-and-its-editors-are-15348902.php|title=Racism is rampant on Reddit, and its editors are in open revolt|date=June 18, 2020|website=SFGate}}</ref>

On June 29, Reddit updated its content policy and introduced rules aimed at curbing the presence of communities they believed to be "promoting hate",<ref>{{cite web|url=http://reddit.zendesk.com/hc/en-us/articles/360045715951|title=Promoting Hate Based on Identity or Vulnerability|website=Reddit Help|date=July 13, 2020 }}</ref> and banned approximately 2,000 subreddits that were found to be in violation of the new guidelines on the same day.<ref>{{cite web|url=https://www.reddit.com/r/announcements/comments/hi3oht/update_to_our_content_policy/|title=Update to Our Content Policy|website=reddit|date=June 29, 2020 }}</ref> Larger subreddits affected by the bans included r/The_Donald,<ref>{{cite news|last=Lima|first=Cristiano|url=https://www.politico.com/news/2020/06/29/reddit-bans-pro-trump-forum-in-crackdown-on-hate-speech-344698|title=Reddit bans pro-Trump forum in crackdown on hate speech|work=Politico|date=June 29, 2020|access-date=June 29, 2020}}</ref> ]<ref name="theverge.com">{{cite web |title=Reddit bans r/The_Donald and r/ChapoTrapHouse as part of a major expansion of its rules |url=https://www.theverge.com/2020/6/29/21304947/reddit-ban-subreddits-the-donald-chapo-trap-house-new-content-policy-rules |website=The Verge|date=June 29, 2020 }}</ref> (the platform's largest and most active ] subreddit),<ref>{{cite web|url=https://4w.pub/reddit-bans-feminist-sub-r-gendercritical/|title=Reddit Bans Feminist Sub r/GenderCritical|date=June 29, 2020|website=4W – A Feminist Publication}}</ref> and r/ChapoTrapHouse (a ] subreddit originally created by fans of the podcast '']'').<ref name="theverge.com"/> Some media outlets and political commentators also condemned the banning of the r/The_Donald and r/ChapoTrapHouse subreddits as a violation of the right to free political expression.<ref>{{cite web |url=https://www.youtube.com/watch?v=bv9Yr4_TJgk |archive-url=https://ghostarchive.org/varchive/youtube/20211219/bv9Yr4_TJgk |archive-date=December 19, 2021 |url-status=live|title=Saagar and Ryan Grim: Reddit's OUTRAGEOUS BAN of pro-Trump, Chapo trap house subreddits|date=June 30, 2020|work=]|via=]|access-date=October 15, 2020}}{{cbignore}}</ref>

==== 2021 ====
After the ], Reddit banned the subreddit r/DonaldTrump in response to repeated policy violations and alluding to the potential influence the community had on those who participated in or supported the storming.<ref>{{cite news|last1=Isaac|first1=Mike|last2=Conger|first2=Kate|date=January 8, 2021 |title=Reddit bans forum dedicated to supporting Trump, and Twitter permanently suspends his allies who spread conspiracy theories.|language=en-US|work=The New York Times|url=https://www.nytimes.com/2021/01/08/us/politics/reddit-bans-forum-dedicated-to-supporting-trump-and-twitter-permanently-suspends-his-allies-who-spread-conspiracy-theories.html |archive-url=https://ghostarchive.org/archive/20211228/https://www.nytimes.com/2021/01/08/us/politics/reddit-bans-forum-dedicated-to-supporting-trump-and-twitter-permanently-suspends-his-allies-who-spread-conspiracy-theories.html |archive-date=December 28, 2021 |url-access=limited|access-date=January 23, 2021 |issn=0362-4331}}{{cbignore}}</ref> The move followed similar actions from social media platforms, ], ], ] and more.<ref>{{cite web|last=Fischer|first=Sara|title=Reddit bans subreddit group "r/DonaldTrump"|url=https://www.axios.com/reddit-bans-rdonaldtrump-subreddit-ff1da2de-37ab-49cf-afbd-2012f806959e.html |website=Axios |date=January 8, 2021 |language=en |access-date=January 23, 2021}}</ref> The ban was criticized by those who believed it furthered an agenda and ] of ] ideologies.<ref>{{cite web|last=Guynn|first=Jessica|title='They want to take your speech away,' censorship cry unites Trump supporters and extremists after Capitol attack|url=https://www.usatoday.com/story/tech/2021/01/15/censorship-trump-extremists-facebook-twitter-social-media-capitol-riot/4178737001/|access-date=January 23, 2021|website=USA TODAY|language=en-US}}</ref> The subreddit had over 52,000 members just before it was banned.<ref>{{cite web|last=Reimann|first=Nicholas|title=Reddit Bans 'r/donaldtrump' Subreddit|url=https://www.forbes.com/sites/nicholasreimann/2021/01/08/reddit-bans-rdonaldtrump-subreddit/|website=Forbes|language=en|access-date=January 23, 2021}}</ref>

The ] was primarily organized on the subreddit ] in January.<ref>{{cite news|last1=Phillips|first1=Matt|last2=Lorenz|first2=Taylor|date=January 27, 2021 |title='Dumb Money' Is on GameStop, and It's Beating Wall Street at Its Own Game|language=en-US|work=The New York Times|url=https://www.nytimes.com/2021/01/27/business/gamestop-wall-street-bets.html |archive-url=https://ghostarchive.org/archive/20211228/https://www.nytimes.com/2021/01/27/business/gamestop-wall-street-bets.html |archive-date=December 28, 2021 |url-access=limited|issn=0362-4331|access-date=January 29, 2021}}{{cbignore}}</ref>

In March, Reddit users discovered that ], an English politician who had been suspended from two UK political parties, was hired as an administrator for the site. Her first suspension from the ] came for retaining her father as her campaign manager after his arrest on child ] charges. She was later suspended from the ] after tweets describing ] fantasies were discovered on her partner's Twitter account. Reddit banned a moderator for posting a news article which mentioned Challenor, and some Reddit users alleged that Reddit were removing all mention of Challenor. Many subreddits, including r/Music, which had 27{{nbsp}}million subscribers, and 46 other subreddits with over 1{{nbsp}}million subscribers, went private in protest.<ref>{{cite web|url=https://www.dailydot.com/debug/reddit-subs-private-admin-suspending-mentions/|last=Goforth|first=Claire|date=March 24, 2021|work=]|title=Massive subs all go private to protest Reddit's hiring of a pedophile 'enabler'|archive-url=https://web.archive.org/web/20210324170201/https://www.dailydot.com/debug/reddit-subs-private-admin-suspending-mentions/|archive-date=March 24, 2021|url-status=live}}</ref><ref>{{cite web|last=Tamburro|first=Paul|date=March 24, 2021|title=Reddit's most popular subreddits go private in protest against 'censorship'|url=https://www.gamerevolution.com/news/677190-reddit-private-community-aimee-challenor-censorship|url-status=live|archive-url=https://web.archive.org/web/20210324142939/https://www.gamerevolution.com/news/677190-reddit-private-community-aimee-challenor-censorship|archive-date=March 24, 2021|website=]|access-date=March 24, 2021}}</ref><ref name="Verge Challenor">{{cite web|last=Robertson|first=Adi|date=March 24, 2021|title=Major subreddits are going dark to protest Reddit allegedly hiring a controversial UK politician|url=https://www.theverge.com/2021/3/24/22348255/reddit-moderator-blackout-protest-aimee-knight-uk-green-party|access-date=March 24, 2021|website=The Verge|language=en}}</ref><ref>{{cite web|url=https://www.thetimes.co.uk/article/social-platform-in-reddit-censorship-row-over-spectator-article-g82fxjhcm|title=Social platform in Reddit censorship row over Spectator article|work=]|last=Knowles|first=Tom|date=March 25, 2021|access-date=March 25, 2021}}</ref> On March 24, Reddit's ] ] said that Challenor had been inadequately vetted before being hired and that Reddit would review its relevant internal processes. Huffman attributed user suspensions to over-indexing on anti-harassment measures.<ref name="Verge Challenor"/> Challenor was also removed from her role as a Reddit admin.<ref>{{cite web|last=Eccleston|first=Ben|date=March 25, 2021 |title=Coventry activist Aimee Challenor removed from Reddit role following backlash|url=https://www.coventrytelegraph.net/news/coventry-news/coventry-activist-aimee-challenor-removed-20255359 |website=CoventryLive|language=en |access-date=April 29, 2021}}</ref>

In late August, more than 70 subreddits went private to protest against ] on Reddit, as well as Reddit's refusal to delete subreddits undermining the severity of the pandemic.<ref>{{cite web|last=Porterfield|first=Carlie|title=Dozens Of Subreddits Go Private To Protest Reddit's Covid Disinformation Policy|url=https://www.forbes.com/sites/carlieporterfield/2021/08/30/dozens-of-subreddits-go-private-to-protest-reddits-covid-disinformation-policy/ |website=Forbes|language=en |access-date=August 31, 2021}}</ref><ref>{{cite web|date=September 1, 2021 |title=Reddit communities 'go dark' in protest over Covid misinformation|url=http://www.theguardian.com/technology/2021/sep/01/reddit-communities-go-dark-in-protest-over-covid-misinformation|website=The Guardian|language=en|access-date=September 1, 2021}}</ref> A 2021 letter from the ] to Reddit CEO ] expressed concern about the spread of COVID-19 misinformation on the platform.<ref name="senate">{{cite web |date=October 6, 2021 |title=Luján, Klobuchar, Heinrich Urge Reddit to Combat Health Misinformation |url=https://www.lujan.senate.gov/newsroom/press-releases/lujan-klobuchar-heinrich-urge-reddit-to-combat-health-misinformation/ |archive-url=https://web.archive.org/web/20230912073630/https://www.lujan.senate.gov/newsroom/press-releases/lujan-klobuchar-heinrich-urge-reddit-to-combat-health-misinformation/ |archive-date=September 12, 2023 |website=Senator Ben Ray Luján |publisher=]}}</ref>

==== 2023 ====
In October, Reddit Moons (a site-specific ] launched in May 2020) had seen a surge of value in 2023, at one point in mid-2023 rising past 50 cents per moon, but it crashed by more than 90% after it was announced on October 17 that the token would be "wound down" on November 8, allegedly due to scaling and regulatory issues; Reddit-centric coins DONUT and BRICK also crashed upon the news.<ref>{{Cite news |date=October 18, 2023 |title=Reddit ends its blockchain Community program, leads to MOON, BRICK & DONUT crashing |url= https://www.fxstreet.com/cryptocurrencies/news/reddit-ends-its-blockchain-community-program-leads-to-moon-brick-donut-crashing-202310180034 |access-date=October 18, 2023 |website=FXStreet }}</ref>

==== 2024 ====
In September, the ] released a report summarizing 9 company responses (including from Reddit) to orders made by the agency pursuant to Section 6(b) of the ] to provide information about user and non-user data collection (including of children and teenagers) and data use by the companies that found that the companies' user and non-user data practices put individuals vulnerable to ], ], unlawful discrimination, emotional distress and ], social stigma, and reputational harm.<ref>{{cite news|last=Tolentino|first=Daysia|date=September 19, 2024|title=Social media companies engaged in 'vast surveillance,' FTC finds, calling status quo 'unacceptable'|publisher=NBC News|url=https://www.nbcnews.com/tech/security/social-media-companies-engaged-vast-surveillance-ftc-finds-calling-sta-rcna171814|access-date=September 21, 2024}}</ref><ref>{{cite news|last=Del Valle|first=Gaby|date=September 19, 2024|title=The FTC says social media companies can't be trusted to regulate themselves|website=The Verge|publisher=Vox Media|url=https://www.theverge.com/2024/9/19/24249073/ftc-data-retention-privacy-report-facebook-meta-youtube-reddit|access-date=September 21, 2024}}</ref><ref>{{cite report|title=A Look Behind the Screens: Examining the Data Practices of Social Media and Video Streaming Services|year=2024|publisher=Federal Trade Commission|url=https://www.ftc.gov/system/files/ftc_gov/pdf/Social-Media-6b-Report-9-11-2024.pdf|access-date=September 21, 2024}}</ref>

== Science ==
A 2014 study showed how subreddits can support role-based group recommendations or provide evaluation towards group stability and growth.<ref>Buntain, C., & Golbeck, J. (2014). {{Webarchive|url=https://web.archive.org/web/20190411204109/http://wwwconference.org/proceedings/www2014/companion/p615.pdf |date=April 11, 2019 }}. In Proceedings of the 23rd International Conference on World Wide Web (pp. 615–620). ACM.</ref> Another study evoked a connection between cognitive and attention dynamics and the usage of online social peer production platforms, including the effects of deterioration of user performance.<ref>Singer, P., Ferrara, E., Kooti, F., Strohmaier, M., & ] (2016). </ref> There is also work that has studied the influence of Reddit posts on the popularity of ] content.<ref>Moyer, D., Carson, S. L., Dye, T. K., Carson, R. T., & Goldbaum, D. (2015). . In Proceedings of the Ninth International AAAI Conference on Web and Social Media.</ref> A participant-observation study of April Fools' Day 2017 social experiment on ] identified top-down and bottom-up coordination mechanisms, rules and emergence, and analyzed their relative impact on the collaboratively created artwork, revealing cooperation and conflict, using qualitative and quantitative methods.<ref>{{cite journal |title=Instruction vs. emergence on r/place: Understanding the growth and control of evolving artifacts in mass collaboration |last=Litherland |first=Kristina T. |date=March 30, 2022 |journal=Computers in Human Behavior |volume=122 |page=106845 |doi=10.1016/j.chb.2021.106845 |language=en-US|doi-access=free |hdl=10852/86918 |hdl-access=free }}</ref>

Data from Reddit can also be used to assess ].<ref>{{cite journal |doi=10.1007/s11192-016-1910-9 |title=Grand challenges in altmetrics: Heterogeneity, data quality and dependencies |journal=Scientometrics |volume=108 |pages=413–423 |year=2016 |last1=Haustein |first1=Stefanie |arxiv=1603.04939 |bibcode=2016arXiv160304939H |s2cid=2169363}}</ref>

== See also ==
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== Notes ==
{{Reflist|group=notes}}


== References == == References ==
{{reflist}} {{Reflist|30em}}


== Further reading ==
==External links==
* {{Cite journal |last=Forestal |first=Jennifer |date=January 2021 |orig-date=December 3, 2020 (published online) |title=Beyond Gatekeeping: Propaganda, Democracy, and the Organization of Digital Publics |url=https://www.journals.uchicago.edu/doi/10.1086/709300 |url-access=subscription |journal=] |volume=83 |issue=1 |pages=306–320 |doi=10.1086/709300|s2cid=216325883 }}
*
** - the archive of reddit logo doodles
* - Alexis's ] (the logo artist).
* - 3rd party subreddit for just pictures and videos.
* - Interview with Steve Huffman, co-founder of reddit.
* - Interview with Alexis Ohanian, co-founder of reddit.
* - Interview with Alexis Ohanian, co-founder of reddit.


==External links==
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* {{Official website}}
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{{Finance links
| name = Reddit, Inc.
| symbol = RDDT
| reuters = RDDT.N
| bloomberg = RDDT:US
| sec_cik = 1713445
| yahoo = RDDT
| google = RDDT:NYSE
}}
* {{Onion URL|reddittorjg6rue252oqsxryoxengawnmo46qy4kyii5wtqnwfj4ooad}}
* —'']'' (audio interview with founders)


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Latest revision as of 08:04, 23 December 2024

American social news and discussion site Not to be confused with Redditt.

Reddit
Logo used since November 2023
Screenshot Homepage (as of December 2023)
Type of businessPublic
Type of siteSocial news
Available inMultilingual
Traded asNYSERDDT
FoundedJune 23, 2005; 19 years ago (2005-06-23)
HeadquartersSan Francisco, California, U.S.
No. of locations5
Area servedWorldwide, except for Indonesia (without DNS) and China
Owners
Founder(s)
Key people
Industry
RevenueIncrease US$804 million (2023)
Operating incomeNegative increase −US$140 million (2023)
Net incomeNegative increase −US$90.8 million (2023)
Total assetsDecrease US$1.596 billion (2023)
Total equityDecrease −US$413 million (2023)
Employees2,013 (December 2023)
ParentReddit Inc.
URL
AdvertisingBanner ads and promoted links
CommercialYes
RegistrationOptional
Users73.1 million DAU (Dec 2023)
Current statusActive
Written in

Reddit (/ˈrɛdɪt/ ) is an American social news aggregation, content rating, and forum social network. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images, and videos, which are then voted up or down ("upvoted" or "downvoted") by other members. Posts are organized by subject into user-created boards called "subreddits". Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Reddit administrators moderate the communities. Moderation is also conducted by community-specific moderators, who are unpaid volunteers. It is operated by Reddit, Inc., based in San Francisco.

As of August 2024, Reddit is the 9th most-visited website in the world. According to data provided by Similarweb, 51.75% of the website traffic comes from the United States, followed by the United Kingdom at 7.15% and Canada at 7.09%.

Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, as well as Aaron Swartz, in 2005. Condé Nast Publications acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto. Their investment valued the company at $500 million at the time. In July 2017, Reddit raised $200 million for a $1.8 billion valuation; Advance Publications remained the majority stakeholder. In February 2019, a $300 million funding round led by Tencent brought the company's valuation to $3 billion. In August 2021, a $700 million funding round led by Fidelity Investments raised that valuation to over $10 billion. The company then reportedly filed for an IPO in December 2021 with a valuation of $15 billion. Reddit debuted on the stock market on the morning of March 21, 2024, with the ticker symbol RDDT. The current—July 2024—market cap is $10 billion. Reddit in modern times has been noted for its role in political activism, with notable left-wing and anti-theist subcultures on the website.

Reddit has received praise for many of its features, such as the ability to create several subreddits for niche communities and being a platform for raising publicity for numerous causes. As a result, it has grown to be one of the most visited websites on the Internet. It has also received criticism for the spread of misinformation and its voting system which can encourage online echo chambers. In its early years, Reddit also received controversy over hosting misogynic content, including the doxxing of erotic models and revenge porn.

History

For a chronological guide, see Timeline of Reddit.
Co-founder Alexis Ohanian speaking in 2009
Reddit's headquarters in the Mid-Market neighborhood of San Francisco

The idea and initial development of Reddit originated with college roommates Steve Huffman and Alexis Ohanian in 2005, who attended a lecture by programmer-entrepreneur Paul Graham in Boston, Massachusetts, during their spring break from University of Virginia. After speaking with Huffman and Ohanian following the lecture, Graham invited the two to apply to his startup incubator Y Combinator. Their initial idea, My Mobile Menu, was unsuccessful, and was intended to allow users to order food by SMS text messaging. During a brainstorming session to pitch another startup, the idea was created for what Graham called the "front page of the Internet". For this idea, Huffman and Ohanian were accepted in Y Combinator's first class. Supported by the funding from Y Combinator, Huffman coded the site in Common Lisp and together with Ohanian launched Reddit in June 2005. Embarrassed by an empty-looking site, the founders created hundreds of fake users for their posts to make it look more populated.

The team expanded to include Christopher Slowe in November 2005. Between November 2005 and January 2006, Reddit merged with Aaron Swartz's company Infogami, and Swartz became an equal owner of the resulting parent company, Not A Bug. Swartz went on to help rewrite the software running Reddit using web.py, a web framework he developed. The passage from Aaron Swartz's blog post "Rewriting Reddit" reveals that the switch from Lisp to Python, specifically using the web.py framework developed by Swartz, was driven by a desire for simplicity, maintainability, and performance. Despite facing skepticism and critique from the Lisp community, the change was justified by the efficiency and clarity Python provided for the project. This initiative not only influenced the technical evolution of Reddit but also contributed to the broader web development community by inspiring other frameworks and remaining a significant part of Reddit's history. (In 2020, Ohanian claimed that rather than Swartz being a co-founder, the correct description would be that Swartz's company was acquired by Reddit 6 months after he and Huffman had started.)

Huffman and Ohanian sold Reddit to Condé Nast Publications, owner of Wired, on October 31, 2006, for a reported $10 million to $20 million and the team moved to San Francisco. In November 2006, Swartz blogged complaining about the new corporate environment, criticizing its level of productivity. In January 2007, Swartz was fired for undisclosed reasons.

Huffman and Ohanian left Reddit in 2009. Huffman went on to co-found Hipmunk with Adam Goldstein, and later recruited Ohanian and Slowe to the new company. After Huffman and Ohanian left Reddit, Erik Martin, who joined the company as a community manager in 2008 and later became general manager in 2011, played a role in Reddit's growth. VentureBeat noted that Martin was "responsible for keeping the site going" under Condé Nast's ownership. Martin facilitated the purchase of RedditGifts and led charity initiatives.

Reddit launched two different ways of advertising on the site in 2009. The company launched sponsored content and a self-serve ads platform that year. Reddit launched its Reddit Gold benefits program in July 2010, which offered new features to editors and created a new revenue stream for the business that did not rely on banner ads. On September 6, 2011, Reddit became operationally independent of Condé Nast, operating as a separate subsidiary of its parent company, Advance Publications. Reddit and other websites participated in a 12-hour sitewide blackout on January 18, 2012, in protest of the Stop Online Piracy Act. In May 2012, Reddit joined the Internet Defense League, a group formed to organize future protests.

Yishan Wong joined Reddit as CEO in 2012. Wong resigned from Reddit in 2014, citing disagreements about his proposal to move the company's offices from San Francisco to nearby Daly City, but also the "stressful and draining" nature of the position. Ohanian credited Wong with the company's newfound success as its user base grew from 35 million to 174 million. Wong oversaw the company as it raised $50 million in funding and spun off as an independent company. Also during this time, Reddit began accepting the digital currency Bitcoin for its Reddit Gold subscription service through a partnership with bitcoin payment processor Coinbase in February 2013. Ellen Pao replaced Wong as interim CEO in 2014 and resigned in 2015 amid a user revolt over the firing of a popular Reddit employee. During her tenure, Reddit initiated an anti-harassment policy, banned involuntary sexualization, and banned several forums that focused on bigoted content or harassment of individuals.

After five years away from the company, Ohanian and Huffman returned to leadership roles at Reddit: Ohanian became the full-time executive chairman in November 2014 following Wong's resignation, while Pao's departure on July 10, 2015, led to Huffman's return as the company's chief executive. After Huffman rejoined Reddit as CEO, he launched Reddit's iOS and Android apps, improved Reddit's mobile website, and created A/B testing infrastructure. The company launched a major redesign of its website in April 2018. Huffman said new users were turned off from Reddit because it had looked like a "dystopian Craigslist". Reddit also instituted several technological improvements, such as a new tool that allows users to hide posts, comments, and private messages from selected redditors in an attempt to curb online harassment, and new content guidelines. These new content guidelines were aimed at banning content inciting violence and quarantining offensive material. Slowe, the company's first employee, rejoined Reddit in 2017 as chief technology officer. Reddit's largest round of funding came in 2017 when the company raised $200 million and was valued at $1.8 billion. The funding supported Reddit's site redesign and video efforts.

On June 5, 2020, Ohanian resigned as a member of the board in response to the George Floyd protests and requested to be replaced "by a Black candidate". Michael Seibel, then-CEO of Y Combinator, was subsequently named to the board.

On December 13, 2020, Reddit announced it had acquired short-form video social platform Dubsmash, hiring its entire team, with the intention of integrating its video creation tools into Reddit.

On March 5, 2021, Reddit announced that it had appointed Drew Vollero, who had worked at Snapchat's parent company Snap (SNAP), as its first Chief Financial Officer weeks after the site was thrust into the spotlight due to its role in the GameStop trading frenzy. Vollero's appointment spurred speculation of an initial public offering, a move that senior leaders have considered publicly.

In December 2021, Reddit revealed that it had confidentially filed for an initial public offering with the U.S. Securities and Exchange Commission. In June 2022, Reddit acquired MeaningCloud, a natural language processing company.

In September 2022, Reddit acquired Spiketrap for an undisclosed sum.

In April 2023, Fidelity, the lead investor in Reddit's funding round in 2021, devalued its investment in Reddit by 41% cumulatively. It was revealed in a monthly disclosure that Fidelity valued its stake at $16.6 million, down from its initial investment of $28.2 million which had valued the company at $10 billion. This was followed by an announcement in June 2023 of plans to layoff 5% of Reddit's workforce and to reduce the number of planned hires for the year.

In June 2023, The BlackCat hacker gang claimed responsibility for a February 2023 breach of Reddit's systems. On its data leak site, it claimed that it stole 80 GB of compressed data and demanded a $4.5 million ransom from Reddit. This attack did not involve data encryption like typical ransomware campaigns.

In February 2024, Reddit announced a partnership with Google in a deal worth about $60 million per year, to license its real-time user content to train Google's AI model. The partnership also lets Reddit get access to Google's "Vertex AI" service which would help improve search results on Reddit.

In March 2024 it was announced that Reddit would target a valuation of up to $6.4 billion in its U.S. IPO. The platform intends to sell 22 million class A common shares at a price between $31 and $34 alongside some of its investors, looking to raise up to $748 million.

Reddit's initial public offering opened on March 20, 2024, at $34 per share and a $6.4 billion valuation. They went public the next day on the New York Stock Exchange at $47 per share and rose to $50.44 at market close on their first day of trading, reaching a market cap of $9.5 billion.

On May 16, 2024, it was announced that Reddit and OpenAI had reached a deal that will allow OpenAI access to the Reddit API to train its models, while Reddit will receive certain AI tools for moderators and users.

Reddit's share price increased by 42% after reporting its third-quarter results in October 2024, where it recorded its first quarterly profit. The surge was also attributed in part to increases in revenue from AI content licensing and advertising, and reaching close to 100 million active users.

In December 2024, Reddit announced Reddit Answers, an AI search tool that summarizes conversations in response to a question from the user.

Site overview

Reddit is a website comprising user-generated content—including photos, videos, links, and text-based posts—and discussions of this content in what is essentially a bulletin board system. The name "Reddit" is a play-on-words with the phrase "read it", i.e., "I read it on Reddit." According to Reddit, in 2019, there were approximately 430 million monthly users, who are known as "redditors". The site's content is divided into categories or communities known on-site as "subreddits", of which there are more than 138,000 active communities.

As a network of communities, Reddit's core content consists of posts from its users. Users can comment on others' posts to continue the conversation. A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes respectively, for each post and comment on the site. The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people. Users can also earn "karma" for their posts and comments, a status that reflects their standing within the community and their contributions to Reddit. Posts are sometimes automatically archived after six months, meaning they can no longer be commented or voted on.

The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account. By default for those users, the front page will display the subreddit r/popular, featuring top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work). The subreddit r/all originally did not filter topics, but as of 2021 it does not include not-safe-for-work content. Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages. Additionally, some subreddits have a karma and account age requirement to discourage bots and spammers from posting.

Front-page rank—for both the general front page and for individual subreddits—is determined by a combination of factors, including the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio, and the total vote-count.

Users and moderators

Registering an account with Reddit is free and requires an email address. In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing. In Reddit style, usernames begin with "u/". Noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse, u/Shitty_Watercolour who posts paintings in response to posts, and u/spez, the CEO of Reddit (Steve Huffman).

Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator. Reddit users may also request to moderate a sub that has no moderators or very inactive ones in r/redditrequest. These requests are reviewed by the Reddit admins. Moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and generally work to keep discussions in their subreddit on topic. Admins, by contrast, are paid to work for Reddit.

Reddit also releases transparency reports annually which have information like how many posts have been taken down by moderators and for what reason. It also details information about requests law enforcement agencies have made for information about users or to take down content. In 2020, Reddit removed 6% of posts made on the platform (approx. 233 million). More than 99% of removals were marked as spam; the remainder made up of a mix of other offensive content. Around 131 million posts were removed by the automated moderator and the rest were taken down manually.

It is estimated that Reddit's moderators do a total of 466 hours of work every day, which totals up to $3.4 million in unpaid work each year. This roughly equates to 2.8% of the company's annual revenue.

Subreddits

"r/" redirects here. For the letter "R", see R. For other uses, see /r/ (disambiguation).
Nathan Allen speaks to the American Chemical Society about the r/science community.

Subreddits (officially called communities) are user-created areas of interest where discussions on Reddit are organized. There are about 138,000 active subreddits (among a total of 1.2 million) as of July 2018. Subreddit names begin with "r/"; for instance, "r/science" is a community devoted to discussing scientific publications, while "r/gaming" is a community devoted to discussing video games, and "r/worldnews" is for posting news articles from around the world.

In a 2014 interview with Memeburn, Erik Martin, then the general manager of Reddit, remarked that their "approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want". Subreddits often use themed variants of Reddit's alien mascot, Snoo, in the visual styling of their communities.

Other features

Reddit Premium (formerly Reddit Gold) is a premium membership that allows users to view the site ad-free. Until 2023, subscribers could also use coins to award posts or comments they valued, generally due to humorous or high-quality content. Reddit Premium unlocks several features not accessible to regular users, such as comment highlighting, exclusive subreddits such as r/lounge, a personalized Snoo (known as a "snoovatar"), and a Reddit premium trophy that can be displayed on the user's profile. Reddit Gold was renamed to Reddit Premium in 2018. In addition to gold coins, users were able to gift silver and platinum coins to other users as rewards for quality content.

On the site, redditors commemorate their "cake day" once a year, on the anniversary of the day their account was created. Cake day adds an icon of a small slice of cake next to the user's name for 24 hours.

In August 2021, the company introduced a TikTok-like short-form video feature for iOS that lets users rapidly swipe through a feed of short video content. In December 2021, the company introduced a Spotify Wrapped-like feature called Reddit Recap that recaps various statistics from January 1 to November 30 about each individual user, such as how much time they spent on Reddit, which communities they joined, and the topics that they engaged with, and allows the user to view it.

On July 7, 2022, Reddit announced 'blockchain-backed Collectible Avatars', customizable avatars which are available on the subreddit r/CollectibleAvatars for purchase separate from Reddit Premium. The avatars were created by independent artists who post work on other subreddits, and who receive a portion of the profits. They use Reddit's Polygon blockchain-powered digital wallet the Vault. Richard Lawler of The Verge described them as "non-fungible tokens (NFTs) that are available for purchase in the Reddit Avatar Builder".

Chat features

In 2017, Reddit developed its own real-time chat software for the site. While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit. Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018.

Reddit Talk was announced in April 2021 as a competitor to Clubhouse. Reddit Talk lets subreddit moderators start audio meeting rooms that mimic Clubhouse in design. In 2022, Reddit Talk was updated to support recording audio rooms and work on the web version of Reddit. A desktop app is reportedly slated for a late February release.

Discontinued features

Reddit Public Access Network, commonly known as RPAN, was a live streaming service run by Reddit. Viewers interacted with streams by upvoting or downvoting, chatting, and giving paid awards. During the off-air hours, 24/7 streaming was possible to the dedicated subreddits, but with limited slots and capabilities. On August 19, 2019, Reddit announced RPAN. It was said to be in testing, but they were experimenting with making it a permanent program, as well as a way to increase revenue for the platform. Later, a five-day testing period began. During the testing period, streaming was for a select group of users, allowing 30 minutes of streaming per person and 100 slots. On July 1, 2020, RPAN Studio was released, an application that allows users to broadcast live from desktop computers. RPAN Studio has been built on top of OBS, an open-source streaming and recording program. On January 28, 2021, Reddit permanently increased streaming times to three hours. RPAN was officially discontinued on November 15, 2022.

In 2019, Reddit tested a new feature that allowed users to tip others. It was only made available for a user named Chris who goes by the alias u/shittymorph, who was known for posting well-written comments, only for them to end with the same copypasta referencing the 1998 Hell in a Cell match between wrestlers The Undertaker and Mankind.

Technology and design

Underlying code

Reddit was originally written in Common Lisp but was rewritten in Python in December 2005 for wider access to code libraries and greater development flexibility. The Python web framework that Swartz developed to run the site, web.py, is available as an open source project. As of November 10, 2009, Reddit used Pylons as its web framework. Reddit was an open source project from June 18, 2008, until 2017. During that time, all of the code and libraries written for Reddit were freely available on GitHub, with the exception of the anti-spam/cheating portions. In a September 2017 announcement, the company stated that "we've been doing a bad job of keeping our open-source product repos up to date", partially because "open-source makes it hard for us to develop some features 'in the clear'... without leaking our plans too far in advance", prompting the decision to archive its public GitHub repos.

Hosting and servers

As of November 10, 2009, Reddit decommissioned its servers which it owned and migrated to Amazon Web Services, using EC2 for application services and S3 for storage. Reddit uses PostgreSQL as its primary datastore. As part of an effort to be more data-driven, Reddit built a data analytics pipeline on top of Apache Kafka and Hive as its data warehouse. It uses Amazon's Elastic MapReduce to run Hadoop workloads across Hive and stores results in S3, eventually putting data in Amazon RDS for visualization purposes. It also uses HAProxy for load balancing and Jenkins and Apache Pig in the data pipeline. Reddit uses Redis and its implementation of HyperLogLog to cache approximate page views with an underlying Apache Cassandra cluster for persistence. For general caching of queries and memoization, Reddit uses memcached behind Facebook's memcached router, mcrouter. In 2017, it had almost 3.3 terabytes of memory on 54 EC2 instances dedicated to caching split across different pools. Services at Reddit are structured around a common foundation named Baseplate. It was originally implemented in Python, but since 2019, parts of it have been reimplemented in Go for better performance. Reddit also runs its services through Kubernetes and uses Spinnaker for continuous delivery.

In early 2009, Reddit started using jQuery. In 2017, Reddit announced it adopted TypeScript for its UI redesign.

Reddit's search function has had many iterations and currently uses Lucidworks Fusion to implementation.

Mobile apps

In 2010, Reddit released its first mobile web interface for easier reading and navigating the website on touch screen devices. For several years, redditors relied on third-party apps to access Reddit on mobile devices. In October 2014, Reddit acquired one of them, Alien Blue, which became the official iOS Reddit app. Reddit removed Alien Blue and released its official application, Reddit: The Official App, on Google Play and the iOS App Store in April 2016. The company released an app for Reddit's question-and-answer Ask Me Anything subreddit in 2014. The app allowed users to see active Ask Me Anythings, receive notifications, ask questions and vote.

Product and design changes

Reddit homepage in 2005–the site's design was based on this until the 2018 redesign, but the classic layout is still available on old.reddit.com

The site has undergone several products and design changes since it originally launched in 2005. When it initially launched, there were no comments or subreddits. Comments were added in 2005 and interest-based groups (called 'subreddits') were introduced in 2008. Allowing users to create subreddits has led to much of the activity that redditors would recognize that helped define Reddit. These include subreddits "WTF", "funny", and "AskReddit". Reddit rolled out its multireddit feature, the site's biggest change to its front page in years, in 2013. With the multireddits, users see top stories from a collection of subreddits.

In 2015, Reddit enabled embedding and as a result users could share Reddit content on other sites. In 2016, Reddit began hosting images using a new image uploading tool, a move that shifted away from the uploading service Imgur that had been the de facto service. Users still can upload images to Reddit using Imgur. Reddit's in-house video uploading service for desktop and mobile launched in 2017. Previously, users had to use third-party video uploading services, which Reddit acknowledged was time-consuming for users.

Reddit released its "spoiler tags" feature in January 2017. The feature warns users of potential spoilers in posts and pixelates preview images. Reddit unveiled changes to its public front page, called r/popular, in 2017; the change creates a front page free of potentially adult-oriented content for unregistered users.

In late 2017, Reddit declared it wanted to be a mobile-first site, launching several changes to its apps for iOS and Android. The new features included user-to-user chat, a theater mode for viewing visual content, and mobile tools for the site's moderators. "Mod mode" lets moderators manage content and their subreddits on mobile devices.

Reddit launched its redesigned website in 2018, with its first major visual update in a decade. Development for the new site took more than a year. It was the result of an initiative by Huffman upon returning to Reddit, who said the site's outdated look deterred new users. The new site features a hamburger menu to help users navigate the site, different views, and new fonts to better inform redditors if they are clicking on a Reddit post or an external link. The nominal goal was not only for Reddit to improve its appearance, but also to make it easier to accommodate a new generation of Reddit users. Additionally Reddit's growth had strained the site's back end; Huffman and Reddit Vice President of Engineering Nick Caldwell told The Wall Street Journal's COI Journal that Reddit needed to leverage artificial intelligence and other modern digital tools. For years, registered users could opt-out of the redesign by using the old.reddit.com domain. On May 15, 2024, the dedicated login flow was removed from the old domain, although site admins said they had "no plans" to remove the old domain entirely. In November 2023, Fast Company reported that Reddit began rolling out a comprehensive rebrand, including a new logo, typeface, brand colors, and an updated version of its mascot Snoo, as part of its preparation for a potential 2024 IPO and in response to its expanding user base and global reach.

Logo

Original Reddit wordmark (2005–2018), still seen on the "classic" Reddit interface
Reddit logo used from 2017 to 2023

Reddit's logo consists of a time-traveling alien named Snoo and the company name stylized as "reddit". The alien has an oval head, pom-pom ears, and an antenna. Its colors are black, white, and orange-red. The mascot was created in 2005 while company co-founder Alexis Ohanian was an undergraduate at the University of Virginia. Ohanian drew a doodle of the creature while he was bored during a marketing class. Originally, Ohanian sought to name the mascot S'new, a play on "What's new?", to tie the mascot into Reddit's premise as the "front page of the Internet". Eventually, the name Snoo was chosen. In 2011, Ohanian outlined the logo's evolution with a graphic that showcased several early versions, including various spellings of the website name, such as "Reditt".

Snoo is genderless, so the logo is moldable. Over the years, the Reddit logo has frequently changed for holidays and other special events. Many subreddits have a customized Snoo logo to represent the subreddit. Redditors can also submit their own logos, which sometimes appear on the site's front page, or create their own customized versions of Snoo for their communities (or "subreddits"). When Reddit revamped its website in April 2018, the company imposed several restrictions on how Snoo can be designed: Snoo's head "should always appear blank or neutral", Snoo's eyes are orange-red, and Snoo cannot have fingers. Snoo's purpose is to discover and explore humanity.

Corporate affairs

Reddit is a public company based in San Francisco. In 2023, it downsized from an office in the Mid-Market neighborhood to an office in the South of Market neighborhood. Reddit doubled its headcount in 2017; as of 2018, it employed approximately 350 people. In 2017, the company was valued at $1.8 billion during a $200 million round of new venture funding. The company was previously owned by Condé Nast, but was spun off as an independent company. As of April 2018, Advance Publications, Condé Nast's parent company, retained a majority stake in Reddit.

Reddit's key management personnel includes co-founder and CEO Steve Huffman, Chief Technology Officer Chris Slowe, who was the company's original lead engineer, and Chief Operating Officer Jen Wong, a former president of digital and chief operating officer at Time Inc.

Reddit does not disclose its revenue figures. The company generates revenue in part through advertising and premium memberships that remove ads from the site.

As part of its company culture, Reddit operates on a no-negotiation policy for employee salaries. The company offers new mothers, fathers, and adoptive parents up to 16 weeks of parental leave.

As of August 2021, Reddit is valued at more than $10 billion following a $410 million funding round. The company was looking to hire investment bankers and lawyers to assist in making an initial public offering. However, CEO Steve Huffman said the company has not decided on the timing for when to go public. In December 2021, Reddit announced they had filed a draft registration statement with the SEC regarding their prospective IPO. Reddit finally made its debut on the stock market on March 21, 2024.

Advertising

In February 2013, Betabeat published a post that recognized the influx of multinational corporations like Costco, Taco Bell, Subaru, and McDonald's posting branded content on Reddit that was made to appear as if it was original content from legitimate Reddit users. PAN Communications wrote that marketers want to "infiltrate the reddit community on behalf of their brand," but emphasized that "self-promotion is frowned upon" and Reddit's former director of communications noted that the site is "100 percent organic." She recommended that advertisers design promotions that "spark conversations and feedback." She recommended that businesses use AMAs to get attention for public figures but cautioned "It is important to approach AMAs carefully and be aware that this may not be a fit for every project or client." Nissan ran a successful branded content promotion offering users free gifts to publicize a new car, though the company was later ridiculed for suspected astroturfing when the CEO only answered puff piece questions on the site. Taylor described these situations as "high risk" noting: "We try hard to educate people that they have to treat questions that may seem irreverent or out of left field the same as they would questions about the specific project they are promoting."

Reddit's users tend to be more privacy-conscious than on other websites, often using tools like ad-blocking software and proxies, and they dislike "feeling manipulated by brands" but respond well to "content that begs for intelligent viewers and participants." Lauren Orsini writes in ReadWrite that "Reddit's huge community is the perfect hype machine for promoting a new movie, a product release, or a lagging political campaign" but there is a "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you." Journalists have used the site as a basis for stories, though they are advised by the site's policies to respect that "reddit's communities belong to their members" and to seek proper attribution for people's contributions.

Reddit announced that they would begin using VigLink to redirect affiliate links in June 2016.

Since 2017, Reddit has partnered with companies to host sponsored AMAs and other interactive events, increased advertising offerings, and introduced efforts to work with content publishers.

In 2018, Reddit hired Jen Wong as COO, responsible for the company's business strategy and growth, and introduced native mobile ads. Reddit opened a Chicago office to be closer to major companies and advertising agencies located in and around Chicago. In 2019, Reddit hired former Twitter ad director Shariq Rizvi as its vice president of ad products and engineering.

Community and culture

The website is known for its open nature and diverse user community that generate its content. Its demographics allows for wide-ranging subject areas, as well as the ability for smaller subreddits to serve more niche purposes. The possibilities that subreddits provide create new opportunities for raising attention and fostering discussion across various areas. In gaining popularity in terms of unique users per day, Reddit has been a platform to raise publicity for a number of causes. Additionally, the user base of Reddit has given birth to other websites, including image sharing community and image host Imgur, which started in 2009 as a gift to Reddit's community. In its first five months, it jumped from a thousand hits per day to a million total page views.

Data collected by Pew Research Center in 2013 found that Reddit users were much more likely to be from urban communities than rural ones. Women were greatly under-represented on the website. Reddit's userbase had a disproportionately high number of Hispanic users. With regards to education, high school dropouts were over-represented among Reddit users.

Reddit has been noted for its role in political activism, with notable left-wing and anti-theist subcultures on the website.nStatistics from Google Ad Planner suggest that 74% of Reddit users are male. In 2016, the Pew Research Center published research showing that 4% of U.S. adults use Reddit, of which 67% are men, while 78% of users get news from Reddit. Users tend to be significantly younger than average with less than 1% of users being 65 or over. Politically, 43% of Reddit users surveyed by Pew Research Center in 2016 identified as liberal, with 38% identifying as moderate and 19% as conservative.

Reddit is known in part for its passionate user base, which has been described as "offbeat, quirky, and anti-establishment". Similar to the "Slashdot effect", the Reddit effect occurs when a smaller website crashes due to a high influx of traffic after being linked to on Reddit; this is also called the Reddit "hug of death".

Philanthropy

Users have used Reddit as a platform for their charitable and philanthropic efforts. Redditors raised more than $100,000 for charity in support of comedians Jon Stewart's and Stephen Colbert's Rally to Restore Sanity and/or Fear; more than $180,000 for Haiti earthquake relief efforts; and delivered food pantries' Amazon wish lists. In 2010, Christians, Muslims, and atheists held a friendly fundraising competition, where the groups raised more than $50,000. A similar donation drive in 2011 saw the atheism subreddit raise over $200,000 for charity. In February 2014, Reddit announced it would donate 10% of its annual ad revenue to non-profits voted upon by its users. As a result of the campaign, Reddit donated $82,765 each to Electronic Frontier Foundation, Planned Parenthood Federation of America, Doctors Without Borders, Erowid Center, Wikimedia Foundation, Multidisciplinary Association for Psychedelic Studies, NPR, Free Software Foundation, Freedom From Religion Foundation, and Tor Project.

Activism

See also: Digital citizen, Netizen, and Online social movement

Reddit has been used for a wide variety of political engagement including the presidential campaigns of Barack Obama, Donald Trump, Hillary Clinton, and Bernie Sanders. It has also been used for self-organizing sociopolitical activism such as protests, communication with politicians and active communities. Reddit has become a popular place for worldwide political discussions.

March for Science

Main article: March for Science

The March for Science originated from a discussion on Reddit over the deletion of all references to climate change from the White House website, about which a user commented that "There needs to be a Scientists' March on Washington". On April 22, 2017, more than 1 million scientists and supporters participated in more than 600 events in 66 countries across the globe.

Internet privacy, neutrality and anonymity

Reddit users have been engaged in the defense of Internet privacy, net neutrality and Internet anonymity.

Reddit created an Internet blackout day and was joined by Misplaced Pages and other sites in 2012 in protest of the Stop Online Piracy and Protect IP acts. On January 18, Reddit participated in a 12-hour sitewide blackout to coincide with a congressional committee hearing on the measures. During that time, Reddit displayed a message on the legislation's effects on Reddit, in addition to resources on the proposed laws. In May 2012, Reddit joined the Internet Defense League, a group formed to organize future protests.

The site and its users protested the Federal Communications Commission as it prepared to scrap net neutrality rules. In 2017, users upvoted "Battle for the Net" posts enough times that they filled up the entire front page. On another day, the front page was overtaken by posts showcasing campaign donations received by members of Congress from the telecommunications industry. Reddit CEO Steve Huffman has also advocated for net neutrality rules. In 2017, Huffman told The New York Times that without net neutrality protections, "you give internet service providers the ability to choose winners and losers". On Reddit, Huffman urged redditors to express support for net neutrality and contact their elected representatives in Washington, D.C. Huffman said that the repeal of net neutrality rules stifles competition. He said he and Reddit would continue to advocate for net neutrality.

"Restoring Truthiness" campaign

As a response to Glenn Beck's August 28, 2010, Restoring Honor rally, in September 2010 Reddit users started a movement to persuade satirist Stephen Colbert to have a counter-rally in Washington, D.C. The movement, which came to be called "Restoring Truthiness", was started by user mrsammercer, in a post where he described waking up from a dream in which Stephen Colbert was holding a satirical rally in D.C. Over $100,000 was raised for charity to gain the attention of Colbert. The campaign was mentioned on-air several times, and when the Rally to Restore Sanity and/or Fear was held in Washington, D.C., on October 30, 2010, thousands of redditors made the journey.

During a post-rally press conference, Reddit co-founder Ohanian asked, "What role did the Internet campaign play in convincing you to hold this rally?" Jon Stewart responded by saying that, though it was a very nice gesture, he and Colbert had already thought of the idea and the deposit for using the National Mall was already paid during the summer, so it acted mostly as a "validation of what we were thinking about attempting". In a message to the Reddit community, Colbert later added, "I have no doubt that your efforts to organize and the joy you clearly brought to your part of the story contributed greatly to the turnout and success."

Censorship of Reddit

Reddit has been blocked in multiple countries due to Internet censorship performed by the governments of some countries. As of October 2023, Reddit is blocked in Indonesia, China, North Korea, Turkey, and partially blocked in Bangladesh. Reddit was blocked in Russia in 2015 and later unblocked.

China

See also: Internet censorship in China

In June 2015, Reddit was blocked in China for a few weeks.

India

ISPs in India were found to be blocking traffic over Reddit for intermittent periods in some regions in 2019.

Indonesia

Since May 2014, Reddit has been blocked in Indonesia by the Ministry of Communication and Information Technology for hosting content containing nudity.

Russia

In August 2015, the Federal Drug Control Service of Russia determined that Reddit was promoting conversations about psychedelic drugs. The Roskomnadzor banned the website, citing advice on how to grow magic mushrooms as the reason. The Russian government had asked Reddit before to remove drug-related posts to no response. The site was later unblocked.

Community traditions

April Fools' Day

Main article: List of Reddit April Fools' Day events

Over the years, Reddit has done multiple pranks and events for April Fools' Day. Since 2013, they have often taken the form of massive social experiments. Noteworthy events include The Button in 2015, which included a global "button" that could only be clicked once per user. It attracted more than a million clicks.

2017's experiment r/place involved making a collaborative pixel art. Millions of users worked together in communities to place pixels one at a time to create a larger canvas. This experiment was very successful and repeated in 2022's April Fools experiment and in 2023.

AMAs ("Ask Me Anything")

AMAs, or "Ask Me Anything" interviews, are among Reddit's most popular features. As of August 1, 2018, r/IAmA, which is the most popular community for AMAs, was the eighth most popular subreddit on the site with 17.7 million subscribers. During an AMA on r/IAmA and other subreddits, users can ask questions to interviewees. Notable participants include former-United States President Barack Obama (while campaigning for the 2012 election), Bill Gates (multiple times), and Donald Trump (also while campaigning). AMAs have featured CEO Steve Huffman, as well as figures from entertainment industries around the world (including Priyanka Chopra and George Clooney), literature (Margaret Atwood), space (Buzz Aldrin), privacy (Edward Snowden), fictional characters (including Borat and Cookie Monster) and others, such as experts who answered questions about the transgender community. The Atlantic wrote that an AMA "imports the aspirational norms of honesty and authenticity from pseudonymous Internet forums into a public venue". On May 24, 2024, Reddit introduced dedicated platform features for hosting AMAs, allowing hosts to schedule and promote them, and participants to RSVP to them.

RedditGifts

Main article: RedditGifts

RedditGifts was a program that offers gift exchanges throughout the year. The fan-made RedditGifts site was created in 2009 for a Secret Santa exchange among Reddit users, which has since become the world's largest and set a Guinness World record. In 2009, 4,500 redditors participated. For the 2010 holiday season, 92 countries were involved in the secret Santa program. There were 17,543 participants, and $662,907.60 was collectively spent on gift purchases and shipping costs. In 2014, about 200,000 users from 188 countries participated. Several celebrities have participated in the program, including Bill Gates, Alyssa Milano, and Snoop Dogg. Eventually, the secret Santa program expanded to various other occasions through RedditGifts, which Reddit acquired in 2011.

On June 9, 2021, Reddit announced the shutdown of Reddit Gifts, effective at the conclusion of the 2021 Secret Santa exchange; new account registration was disabled when the announcement was issued.

Global Reddit Meetup Day

The online Reddit community conducts real-world meetups across the globe each summer. These in-person meetups are called Global Reddit Meetup Day.

Brigading

As with most public online forums, Reddit is vulnerable to the use of disruptive or manipulative practices by its members, from sources such as troll farms, click farms and astroturfing.

Another example is brigading, notable in the case of Reddit as it is often cited as the origin of the practice and use of the word in this context. Though all of these examples are in some form, against the rules of Reddit's content policy, at least in the case of brigading, they are not always malicious in intent. A notable example is the case of "Mr. Splashy Pants", when organized brigading of another website, by redditors, appears to have been tacitly encouraged by the Reddit administration. In the aftermath, the target of this vote brigading appeared to take it in good humor.

Mister Splashy Pants

Main article: Mister Splashy Pants
Mister Splashy Pants logo, used on November 27, 2007

Reddit communities occasionally coordinate Reddit-external projects such as skewing polls on other websites, like the 2007 incident when Greenpeace allowed web users to decide the name of a humpback whale it was tracking. Reddit users voted en masse to name the whale "Mister Splashy Pants", and Reddit administrators encouraged the prank by changing the site logo to a whale during the voting. In December of that year, Mister Splashy Pants was announced as the winner of the competition.

Controversies

See also: Controversial Reddit communities

In general, the website grants subreddit moderators discretion in deciding what content is and is not allowed on their subreddits, so long as site-wide rules are not being violated. This relative freedom has allowed for a wide diversity of subreddits to exist, and some of them have attracted controversy.

Message that reddit users receive when getting banned from a subreddit

Many of the default subreddits are highly moderated, with the "science" subreddit banning climate change denialism, and the "news" subreddit banning opinion pieces and columns. Reddit has changed its site-wide editorial policies several times, sometimes in reaction to controversies. Reddit has historically been a platform for objectionable but legal content, and in 2011, news media covered the way that jailbait was being shared on the site before the site changed their policies to explicitly ban "suggestive or sexual content featuring minors". Following some controversial incidents of Internet vigilantism, Reddit introduced a strict rule against the online publication of non-public personally-identifying information (a common internet harassment tool colloquially known as doxxing) via the site. Those who break the rule are subject to a site-wide ban, which can result in the deletion of their user-generated content.

Due to Reddit's decentralized moderation, user anonymity, and lack of fact-checking systems, the platform is highly prone to spreading misinformation and disinformation. It has been suggested that those who use Reddit should exercise caution in taking user-created unsourced content as fact. Concerns have been raised in particular about dangerous medical misinformation on the platform. A 2022 study of 300 comments and posts discussing urinary tract infections found that fewer than 1% cited a source for their content, and several contained harmful medical misinformation that may dissuade readers from seeking medical care or lead to dangerous self-medication, such as proposing fasting as a cure for UTIs.

Reddit communities exhibit the echo chamber effect, in which repeated unsourced statements come to be accepted among the community as fact, leading to distorted worldviews among users. It has been suggested that since 2019, Russian state-sponsored troll accounts and bots have engaged in a broad campaign to take over subreddits, such as r/antiwar.

2013 Boston bombing suspect misidentifications

Following the Boston Marathon bombing in April 2013, Reddit faced criticism after users wrongly identified a number of people as suspects in the Subreddit r/FindBostonBombers. Notable among misidentified bombing suspects was Sunil Tripathi, a student reported missing before the bombings took place. A body reported to be Sunil's was found in Providence River in Rhode Island on April 25, according to Rhode Island Health Department. The cause of death was not immediately known, but authorities said they did not suspect foul play. The family later confirmed Tripathi's death was a result of suicide. Reddit general manager Erik Martin later issued an apology for this behavior, criticizing the "online witch hunts and dangerous speculation" that took place on the website. The incident was later referenced in the season 5 episode of the CBS TV series The Good Wife titled "Whack-a-Mole", as well as The Newsroom.

2014 celebrity photo hacks

In August, private sexual photos from the celebrity photo hack were widely disseminated across the site. A dedicated subreddit, "TheFappening", was created for this purpose, and contained links to most if not all of the criminally obtained explicit images. Some images of McKayla Maroney and Liz Lee were identified by redditors and outside commentators as child pornography because the photos were taken when the women were underage. The subreddit was banned on September 6. The scandal led to wider criticisms concerning the website's administration from The Verge and The Daily Dot.

2015 CEO change and subreddit bannings

After Ellen Pao became CEO in 2014, she was initially a target of criticism by users who objected to the deletion of content critical of herself and her husband. Later on June 10, 2015, Reddit shut down the 150,000-subscriber "fatpeoplehate" subreddit and four others citing issues related to harassment. This move was seen as very controversial; some commenters said that the bans went too far, while others said that the bans did not go far enough. One of the latter complaints concerned a subreddit that was "expressing support" for the perpetrator of the Charleston church shooting. Responding to the accusations of "skewed enforcement", Reddit reaffirmed their commitment to free expression and stated, "There are some subreddits with very little viewership that get highlighted repeatedly for their content, but those are a tiny fraction of the content on the site."

On July 2, Reddit began experiencing a series of blackouts as moderators set popular subreddit communities to private, in an event dubbed "AMAgeddon", a portmanteau of AMA ("ask me anything") and Armageddon. This was done in protest of the recent firing of Victoria Taylor, an administrator who helped organize citizen-led interviews with famous people on the popular AMA subreddit. Organizers of the blackout also expressed resentment about the recent severance of the communication between Reddit and the moderators of subreddits. The blackout intensified on July 3 when former community manager David Croach gave an AMA about being fired. Before deleting his posts, he stated that Ellen Pao dismissed him with one year of health coverage when he had cancer and did not recover quickly enough. Following this, a Change.org petition to remove Pao as CEO of Reddit Inc. reached over 200,000 signatures. Pao posted a response on July 3 as well as an extended version of it on July 6 in which she apologized for bad communication and not delivering on promises. She also apologized on behalf of the other administrators and noted that problems already existed over the past several years. On July 10, Pao resigned as CEO and was replaced by former CEO and co-founder Steve Huffman.

In August, Steve Huffman introduced a policy which led to the banning of several offensive and sexual communities. Included in the ban was lolicon, to which Huffman referred as "animated CP ". Some subreddits had also been "quarantined" due to having "highly-offensive or upsetting content" such as r/European, r/swedenyes, r/drawpeople, r/kiketown, r/blackfathers, r/greatapes, and r/whitesarecriminals.

2023 API changes

Main article: 2023 Reddit API controversy

In April 2023, Reddit announced its intentions to charge large fees for its application programming interface (API), a feature of the site that has existed for free since 2008, causing an ongoing dispute. The move forced multiple third-party applications to shut down and threatened accessibility applications and moderation tools. On May 31, Apollo developer Christian Selig stated that Reddit's pricing would force him to cease development on the app. The resulting outcry from the Reddit community ultimately led to a planned protest from June 12 to 14 in which moderators for the site would make their communities private or restricted posting. Following the release of an internal memo from Reddit CEO Steve Huffman and defiance from Reddit, some moderators have continued their protest. Alternate forms of protest have emerged in the days following the initial blackout. Upon reopening, users of r/pics, r/gifs, and r/aww voted to exclusively post about comedian John Oliver. Multiple subreddits labeled themselves as not safe for work (NSFW), affecting advertisements and resulting in administrators removing the entire moderation team of some subreddits. The protest has been compared to a strike.

/r/place had its third launch on July 20, 2023; however, the launch was heavily protested by users and developers due to the event following the 2023 Reddit API controversy; Reddit CEO Steve Huffman's decision to make it prohibitively expensive for third-party app developers drew widespread condemnation.

Other controversies

2014

On December 18, Reddit took a criticized action of banning a subreddit, "SonyGOP", that was being used to distribute hacked Sony files.

2016

In May, Steve Huffman said in an interview at the TNW Conference that, unlike Facebook, which "only knows what willing to declare publicly", Reddit knows its users' "dark secrets" at the same time that the website's "values" page was updated regarding its "privacy" section. The video reached the top of the website's main feed. Shortly thereafter, announcements concerning new advertisement content drew criticism on the website.

In September, a user named "mormondocuments" released thousands of administrative documents belonging to the Church of Jesus Christ of Latter-day Saints, an action driven by the ex-Mormon and atheist communities on Reddit. Previously, on April 22, the same user had announced his plans to do so. Church officials commented that the documents did not contain anything confidential.

On November 23, Huffman admitted to having replaced his username with the names of r/The_Donald moderators in many insulting comments. He did so by changing insulting comments made towards him and made it appear as if the insult were directed at the moderators of r/The_Donald.

On November 24, The Washington Post reported Reddit had banned the "Pizzagate" conspiracy board from their site, stating it violated their policy of posting personal information of others, triggering a wave of criticism from users on r/The_Donald, who felt the ban amounted to censorship. After the forum was banned from Reddit, the words "we don't want witchhunts on our site" now appears on the former page of the Pizzagate subreddit.

On November 30, Huffman announced changes to the algorithm of Reddit's r/all page to block "stickied" posts from a number of subreddits, such as r/The_Donald. In the announcement, he also apologized for personally editing posts by users from r/The_Donald, and declared intentions to take actions against "hundreds of the most toxic users" of Reddit and "communities whose users continually cross the line".

2017

In February, Reddit banned the alt-right subreddit r/altright for violating its terms of service, more specifically for attempting to share private information about the man who attacked alt-right figure Richard B. Spencer. The forum's users and moderators accused Reddit administrators of having political motivations for the ban.

2018

In March, it was revealed that Huffman had hidden Russian troll activity from users.

On July 12, the creator and head moderator of the GamerGate subreddit, r/KotakuInAction, removed all of the moderators and set the forum to private, alleging it to have become "infested with racism and sexism". A Reddit employee restored the forum and its moderators an hour later.

2019

In February, Chinese company Tencent invested $150 million into Reddit. This resulted in a large backlash from Reddit users, who were worried about potential censorship. Many posts featuring subjects censored in China, such as Tiananmen Square, Tank Man, and Winnie the Pooh, received popularity on Reddit.

2020

During the George Floyd protests in early June, over 800 moderators signed an open letter demanding a policy banning hate speech, a shutdown of racist and sexist subreddits, and more employee support for moderation. Bloomberg News pointed out the company's slow reaction to r/watchpeopledie, a subreddit dedicated to videos of people dying in accidents and other situations, and the harassment that accompanied new unmoderated features like icons for purchase and public chats.

On June 29, Reddit updated its content policy and introduced rules aimed at curbing the presence of communities they believed to be "promoting hate", and banned approximately 2,000 subreddits that were found to be in violation of the new guidelines on the same day. Larger subreddits affected by the bans included r/The_Donald, r/GenderCritical (the platform's largest and most active anti-transgender radical feminist subreddit), and r/ChapoTrapHouse (a far-left subreddit originally created by fans of the podcast Chapo Trap House). Some media outlets and political commentators also condemned the banning of the r/The_Donald and r/ChapoTrapHouse subreddits as a violation of the right to free political expression.

2021

After the 2021 storming of the United States Capitol, Reddit banned the subreddit r/DonaldTrump in response to repeated policy violations and alluding to the potential influence the community had on those who participated in or supported the storming. The move followed similar actions from social media platforms, Twitter, YouTube, TikTok and more. The ban was criticized by those who believed it furthered an agenda and censorship of conservative ideologies. The subreddit had over 52,000 members just before it was banned.

The GameStop short squeeze was primarily organized on the subreddit r/wallstreetbets in January.

In March, Reddit users discovered that Aimee Challenor, an English politician who had been suspended from two UK political parties, was hired as an administrator for the site. Her first suspension from the Green Party came for retaining her father as her campaign manager after his arrest on child sexual abuse charges. She was later suspended from the Liberal Democrats after tweets describing pedophilic fantasies were discovered on her partner's Twitter account. Reddit banned a moderator for posting a news article which mentioned Challenor, and some Reddit users alleged that Reddit were removing all mention of Challenor. Many subreddits, including r/Music, which had 27 million subscribers, and 46 other subreddits with over 1 million subscribers, went private in protest. On March 24, Reddit's CEO Steve Huffman said that Challenor had been inadequately vetted before being hired and that Reddit would review its relevant internal processes. Huffman attributed user suspensions to over-indexing on anti-harassment measures. Challenor was also removed from her role as a Reddit admin.

In late August, more than 70 subreddits went private to protest against COVID-19 misinformation on Reddit, as well as Reddit's refusal to delete subreddits undermining the severity of the pandemic. A 2021 letter from the United States Senate to Reddit CEO Steve Huffman expressed concern about the spread of COVID-19 misinformation on the platform.

2023

In October, Reddit Moons (a site-specific cryptocurrency launched in May 2020) had seen a surge of value in 2023, at one point in mid-2023 rising past 50 cents per moon, but it crashed by more than 90% after it was announced on October 17 that the token would be "wound down" on November 8, allegedly due to scaling and regulatory issues; Reddit-centric coins DONUT and BRICK also crashed upon the news.

2024

In September, the Federal Trade Commission released a report summarizing 9 company responses (including from Reddit) to orders made by the agency pursuant to Section 6(b) of the Federal Trade Commission Act of 1914 to provide information about user and non-user data collection (including of children and teenagers) and data use by the companies that found that the companies' user and non-user data practices put individuals vulnerable to identity theft, stalking, unlawful discrimination, emotional distress and mental health issues, social stigma, and reputational harm.

Science

A 2014 study showed how subreddits can support role-based group recommendations or provide evaluation towards group stability and growth. Another study evoked a connection between cognitive and attention dynamics and the usage of online social peer production platforms, including the effects of deterioration of user performance. There is also work that has studied the influence of Reddit posts on the popularity of Misplaced Pages content. A participant-observation study of April Fools' Day 2017 social experiment on r/place identified top-down and bottom-up coordination mechanisms, rules and emergence, and analyzed their relative impact on the collaboratively created artwork, revealing cooperation and conflict, using qualitative and quantitative methods.

Data from Reddit can also be used to assess academic publications.

See also

Similar websites

Notes

  1. The site's display interface is available in several common languages, but most of its user-submitted content is written in English with no built-in translation feature. Individual subreddits may opt to cater to a specific language other than English, and only allowing posts and comments to be in that language.
  2. Reddit can be viewed without an account but registration is required to submit, comment or vote. Registration is also occasionally required to view posts marked as not safe for work.
  3. Previously written in Lisp, then rewritten in Python in 2005.

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