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'''National Safety Associates (NSA)''' is a privately-owned marketing company based in ], best known for selling a line of ] and ]s, and then the nutritional supplement ], via ].


⚫ ]
==History==
The company was founded in 1970 by Jay Martin, a schoolteacher-turned-entrepreneur, who continues as CEO as of 2007.<ref name=history>{{cite web|url=http://www.nsavirtualfranchise.com/12about.shtml |title=Company history page|accessdate=2007-06-29|publisher=nsavirtualfranchise.com}}</ref> NSA initially sold home fire-protection equipment via door-to-door salespeople. In the late 1970s, they expanded into ] products. In 1986, they began using ], then expanding their product line to ] and educational games for pre-schoolers.

In 1993, they began selling the nutritional supplement ], which was manufactured by ] in ]. NAI has manufactured supplements for various clients, including the ], ], ], ], ] International, and Dr. Reginald Cherry.

NSA had some legal troubles in 1993, as the ]'s office followed up on complaints that the company was deceptively requiring new distributors to make large upfront purchases of air and water filters. Each of the 32,000 distributors in Florida purchased an average of $7,000 worth of water filters, and many of these distributors were unable to sell all of them. The company's business in the U.S. decreased that year, requiring the layoff of dozens of employees.<ref>{{cite news|title=Corporate - NSA returns to marketing focus, trims Memphis staff|publisher='']''|date=August 31, 1993|author=Laurel Campbell}}</ref>

In January 1994, NSA signed athlete ] as the company's official celebrity endorser of Juice Plus, on a multi-year six-figure contract. For the year of 1994, NAI reported sales of $34 million and net income of $1.9 million, with a total of 250 distributors.<ref name=union-1995>{{cite news|publisher='']''|date=February 22, 1995|author=Frank Green|title=O.J. plug is a plus. The prosecution mentions Juice Plus, and sales are up.}}</ref> However, after Simpson's arrest for the murder of his wife in mid-1994, NSA suspended Simpson's contract. The Juice Plus product was brought up during his ], and a video was displayed of Simpson at a Juice Plus sales rally in Dallas a few months before his arrest. The product was actually the subject of some of the trial discussions. The defense had claimed that Simpson could not have performed the murder because of an ] condition. However, jurors were shown a videotape of Simpson giving a motivational speech in March 1994, three months before the murders, saying that Juice Plus had cured his arthritis pain and improved his ] game.<ref>{{cite news|publisher='']''|date=July 19, 1995|author=Linda Deutsch|title=Simpson exercise video shown in murder trial. Defendant jokes about punching wives.}}</ref> The resulting publicity further increased sales.<ref name=union-1995/>

The company has expanded from the United States, and as of 2000 is selling products in 33 countries,<ref>{{cite news|publisher='']''|date=November 26, 2000|title=Business notes}}</ref>

As of December 2007, NSA is no longer producing water filters, choosing to concentrate on their Juice Plus brand. The company will continue to offer water filters until their current supplies are exhausted.>{{fact}}

==References==
{{reflist}}

==External links==
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* , by Dr. ]
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