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'''National Safety Associates (NSA)''' is a privately-owned marketing company based in ], best known for selling a line of ] and ]s, and then the nutritional supplement ], via ].


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==History==
The company was founded in 1970 by Jay Martin, a schoolteacher-turned-entrepreneur, who continues as CEO as of 2007.<ref name=history>{{cite web|url=http://www.nsavirtualfranchise.com/12about.shtml |title=Company history page|accessdate=2007-06-29|publisher=nsavirtualfranchise.com}}</ref> NSA initially sold home fire-protection equipment via door-to-door salespeople. In the late 1970s, they expanded into ] products. In 1986, they began using ], then expanding their product line to ] and educational games for pre-schoolers.

In 1993, they began selling the nutritional supplement ], which was manufactured by ] in ].

NSA had some legal troubles in 1993, as the ]'s office followed up on complaints that the company was deceptively requiring new distributors to make large upfront purchases of air and water filters. Each of the 32,000 distributors in Florida purchased an average of $7,000 worth of water filters, and many of these distributors were unable to sell all of them. The company's business in the U.S. decreased that year, requiring the layoff of dozens of employees.<ref>{{cite news|title=Corporate - NSA returns to marketing focus, trims Memphis staff|publisher='']''|date=August 31, 1993|author=Laurel Campbell}}</ref>

Former professional athlete ] signed a multi-year six-figure contract with NSA in January 1994 and became an official celebrity endorser of Juice Plus. Simpson, who was tried and later acquitted for the June 12, 1994 murder of his ex-wife ] and her friend, ], was videotaped in March 2004 telling 4,000 Juice Plus distributors at a sales meeting that the product had cured his arthritis, improved his golf game, and freed him from using anti-arthritic drugs.<ref name=RogerFriedman>{{cite news|publisher='']''|date=November 21, 2006|author=Friedman, Roger|title=If O.J. Simpson did it, this is how| url=http://www.foxnews.com/story/0,2933,231034,00.html| accessdate = 2007-09-15}}</ref><ref name=deutsch>{{cite news|publisher='']''|date=July 19, 1995|author=Deutsch, Linda|title=Simpson exercise video shown in murder trial. Defendant jokes about punching wives}}</ref><ref name=sjmn>{{cite news|publisher='']''|date=February 17, 1995|author=|title=Simpson said capsules killed his arthritis pain|accessdate = 2007-09-15|pages = 15A|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=SJ&s_site=mercurynews&p_multi=SJ&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB71E1D6BE78109&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM}}</ref><ref name=mlmw2/> However, during his ] in 1995 and ] in 1997 (and in his 2007 book '']'')<ref name=morrison>{{cite news|publisher='']''|date=September 14, 2007|author=Morrison, Patt|title=Book review: After 'yuck,' the farce of O.J. Simpson's book -- 'If I Did It' reads like a self-absorbed counseling session| url=http://www.calendarlive.com/books/cl-et-book14sep14,0,6714241.story?coll=cl-books-util| accessdate = 2007-09-15}}</ref> Simpson claimed that he was too incapacitated by arthritis to have committed the murders and that he had continued to take a variety of potent anti-inflammatory drugs, including ] and ].<ref name=shearer>{{cite news| publisher='']''| date=October 29, 1996| author=Shearer, Harry|title=O.J. by the sea| url=http://www.slate.com/id/3801/entry/24305| accessdate = 2007-09-15}}</ref><ref name=RogerFriedman2>{{cite news| publisher='']''| date=June 03, 2004| author=Friedman, Roger|title=O.J. defense doctor: 'some guilty people are set free'| url=http://www.foxnews.com/story/0,2933,121622,00.html| accessdate = 2007-09-15}}</ref><ref name=cnntranscript>{{cite news| publisher='']''| date=October 24, 1995| author=|title=Partial transcript of Simpson civil trial (Regina D. Chavez official reporter)| url=http://www.cnn.com/US/OJ/simpson.civil.trial/transcripts.october/10.24.transcript.html| accessdate = 2007-09-15}}</ref><ref name=cnntranscript2>{{cite news| publisher='']''| date=January 6, 1997| author=|title=Simpson civil trial transcript (Regina D. Chavez official reporter)| url=http://www.cnn.com/US/OJ/simpson.civil.trial/transcripts.january/01.06.transcript.html| accessdate = 2007-09-15}}</ref><ref name=mlmw2/> After controversy surrounding Simpson erupted, NSA cancelled his endorsement contract and stopped using the Simpson videotape to promote Juice Plus.<ref name=mscc/><ref name=ucbwl1/>

The company has expanded from the United States, and as of 2000 is selling products in 33 countries,<ref>{{cite news|publisher='']''|date=November 26, 2000|title=Business notes}}</ref>

As of December 2007, NSA is no longer producing water filters, choosing to concentrate on their Juice Plus brand. The company will continue to offer water filters until their current supplies are exhausted.>{{fact}}

==References==
{{reflist}}

==External links==
*
* , by Dr. ]
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