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{{Primary sources|date=September 2007}} {{Use mdy dates|date=March 2023}}
{{Short description|American ice cream brand}}
{{Infobox company {{Infobox company
| name = Häagen-Dazs | name = Häagen-Dazs
| logo = ] | logo = Häagen-Dazs Logo.svg
| image = IFC Haagen Dazs.JPG
| type = ]
| image_caption = Häagen-Dazs ] in ]
| genre =
| type = ]
| foundation =], ] (1961)
| founder = ] | founder = ]
| area_served = Worldwide
| location_city =
| key_people =
| location_country =
| industry = ]
| location = ], ], ]
| products = ]
| locations =
| services =
| area_served =
| key_people = | revenue =
| operating_income =
| industry = ]
| net_income =
| products = ]
| services = | assets =
| revenue = | equity =
| num_employees =
| operating_income =
| owners = {{plainlist|
| net_income =
* ] {{small|(United States)}}
| assets =
* ] {{small|(International)}}
| equity =
}}
| owner =
| num_employees = | divisions =
| subsid =
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| footnotes =
| divisions =
| foundation = {{start date and age|1960}} in ], ], U.S.
| subsid =
| location_city =
| slogan =
| location_country =
| homepage =
| location = ], U.S.
| footnotes =
| locations = 900+
| intl =
| homepage = {{url|https://www.icecream.com/us/en/brands/haagen-dazs}}
}} }}
] on the ] in ], ]]]
], ], ]]]
'''Häagen-Dazs''' ({{pron-en|ˈhɑːɡəndɑːs}}) is a brand of ], established by ] ] in ], ], in 1961. Starting with only three flavors: ], ] and ], the company opened its first retail store in Brooklyn, NY in 1976 and then offered franchises throughout the United States and 54 other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, ] and ].{{Citation needed|date=February 2010}} The company has its headquarters in ].<ref>"." Häagen-Dazs. Retrieved on February 26, 2010.</ref>


'''Häagen-Dazs''' ({{IPAc-en|US|ˈ|h|ɑː|ɡ|ə|n|d|æ|s}} {{respell|HAH|gən|dass}}, {{IPAc-en|UK|ˌ|h|ɑː|ɡ|ə|n|ˈ|d|ɑː|z}} {{respell|HAH|gən|DAHZ}})<ref>{{Cite EPD|18}}</ref> is an American ] brand, established by ] in ], New York, in 1960. Starting with only three flavors: ], ], and ], the company opened its first ] in ], on November 15, 1976.<ref>See sign outside that first store, shown at ].</ref> The Pillsbury food conglomerate bought Häagen-Dazs in 1983, and now the brand is sold worldwide. Their product offerings include ice cream cartons, ice cream bars, ice cream cakes, ], ], and ].<ref>{{cite web|url=http://www.haagendazs.com/Products/ |title=Products |publisher=Häagen-Dazs |access-date=June 10, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100604011251/http://www.haagendazs.com/products/ |archive-date=June 4, 2010 }}</ref>
==Overview==
{{Unreferenced section|date=February 2010}}
The ice cream comes in many different flavors and is a "super-premium" brand, meaning it is quite dense (very little air is mixed in during manufacture), uses no emulsifiers or stabilizers other than egg yolks, and has a high ] content.{{Citation needed|date=February 2010}} Häagen-Dazs is also meant to be kept at a temperature that is substantially lower than most ice creams in order to keep its intended firmness.{{Citation needed|date=December 2009}} It is sold both in ]s and in dedicated retail outlets serving ]s, ]s, and so on.{{Citation needed|date=February 2010}}


==History==
A majority of the permanent flavors offered by the company include chocolate in one form or another, though there are vanilla-based blends as well.{{Citation needed|date=February 2010}}
]
Häagen-Dazs's founder ] was born in ] in 1912 to ]ish parents. His father died during ], and his widowed mother migrated to ] with her two children in 1921.<ref>{{cite web| url=http://www.people.com/people/archive/article/0,,20080001,00.html| date=August 17, 1981| title=Reuben Mattus Scooped the Competition with His Pricey and Nonsense-Named Haagen-Dazs| author=Bobbie Stein| work=]| access-date=August 7, 2012}}</ref> They joined an uncle who was in the ] business in ]. By the late 1920s, the family began making ice pops, and by 1929, chocolate-covered ice cream bars and sandwiches under the name Senator Frozen Products on ] in the ], delivering them with a horse-drawn wagon to neighborhood stores in ].<ref name=Tablet>{{cite web| url= http://www.tabletmag.com/jewish-life-and-religion/108106/ice-creams-jewish-innovators| title= Ice Cream's Jewish Innovators| author=Joan Nathan| date= August 2, 2012| work=]| access-date=August 7, 2012}}</ref><ref name="obit">{{cite web|title=Rose Mattus, 90, Co-Creator of Häagen-Dazs Ice Cream, Dies| work=]| author= Dennis Hevesi| date= December 1, 2006| url=https://www.nytimes.com/2006/12/01/obituaries/01mattus.html?ex=1322629200&en=8412b912549fbbc3&ei=5090&partner=rssuserland&emc=rss| access-date=August 7, 2012}}</ref>


The Senator Frozen Products company was profitable, but by the 1950s the large mass-producers of ice cream started a ],<ref name=":0">{{Cite web|url=https://www.huffpost.com/entry/haagen-dazs-comes-from_n_7266208|title=Häagen-Dazs Comes From Where?!|date=May 13, 2015|website=HuffPost|language=en|access-date=March 26, 2020}}</ref> leading to his decision to make a heavy kind of high-end ice cream. In 1959, he decided to form a new ice cream company with what he thought to be a ]-sounding name, Häagen-Dazs, as a tribute to Denmark's alleged exemplary treatment of ] during World War II,<ref name=Tablet/> a move known in the marketing industry as ]. ] would dress up in fancy clothing to distribute free samples, giving the ice cream an air of sophistication and class.<ref name=":0" />
==Name==
]
The name does not derive from any of the ]; it is simply two made-up words meant to look Scandinavian to ] eyes (the ]s "äa" and "zs" are not a part of any native words in any of the ]). This is known in the marketing industry as ]. Mattus included an outline map of ] on early labels, as well as the names of ], ] and ], to reinforce the ]n theme. However, to Scandinavians the name doesn't look particularly Scandinavian, and is often presumed to be a German brand. {{Citation needed|date=January 2010}}


The ] bought Häagen-Dazs in 1983. In 1999, Pillsbury and ] merged their U.S. and Canadian ice cream operations into a joint venture called Ice Cream Partners. ], in turn, bought Pillsbury in 2001 and succeeded to its interest in the ].<ref>{{cite news |url=https://www.nytimes.com/2000/07/18/business/general-mills-pillsbury-deal-includes-culture-and-history.html |title=General Mills-Pillsbury Deal Includes Culture and History |last=Barboza |first=David |date=July 18, 2000 |work=] |page=C.2 |agency=] |access-date=June 10, 2010}}</ref><ref>{{cite news |url=https://www.nytimes.com/2001/10/24/nyregion/news-summary-830348.html |title=News Summary |date=October 24, 2001 |work=] |page=C.1 |access-date=June 10, 2010}}</ref> That same year, Nestlé exercised its contractual right to buy out General Mills' interest in Ice Cream Partners, which included the right to a 99-year license for the Häagen-Dazs brand, until 2110.<ref name="Nestle-Dreyers-takeover">{{cite news |url=http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2003/06/23/daily32.html |title=Nestlé takes over Dreyer's |date=June 25, 2003 |work=] |access-date=June 10, 2010}}</ref><ref name="Nestle-Häagen-Dazs-US">{{cite news |url=https://money.cnn.com/2001/12/26/deals/icecream/ |title=Haagen-Dazs scooped up |date=December 26, 2001 |publisher=] |access-date=June 10, 2010}}</ref> Since then, pursuant to that license, the ] subsidiary of Nestlé has produced and marketed Häagen-Dazs products in the United States and Canada. In December 2019, Nestlé sold Dreyer's along with its rights in the Häagen-Dazs brand to ], a joint venture set up by Nestlé and ] in 2016.
], ]]]Daughter Doris Hurley told ] documentary ] (1999) that her father Reuben Mattus sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method, was so that the name would be completely unique and original.<ref>http://movies.nytimes.com/movie/224755/An-Ice-Cream-Show/overview</ref>


==Origin of brand name==
The playful spelling devices in the name evoke the spelling systems used in several European countries. Another example of this branding is the renaming of the ] in ], ], to ''Teätro Häagen-Dazs Calderón''.<ref name="Teätro">. Retrieved on 13 February 2007.</ref>
"Häagen-Dazs" is an invented pseudo-Scandinavian phrase coined by the American Reuben Mattus, in a quest for a brand name that he claimed was ]-sounding. However, the company's pronunciation of the name ignores the letters "ä" and "s", and letters like "ä" or digraphs like "zs" do not exist in Danish.<ref name=":0"/>{{notetag|The term does not exist in the Danish or any other known language; and Danish has neither an ] ] (the ] ] is the corresponding counterpart) nor the ''zs'' ] (the digraph ''zs'' exists only in ], and represents the ] {{IPA|ʒ}}, a sound which does not exist natively in Scandinavian languages, and would be represented only in loanwords and according to the source language's orthography, such as the English ''zh'' or the French ''j''); the umlaut is typical of ] while the digraph is typical of ].<ref name="obit" /> Applying the rules of German and Hungarian orthography would result in the pronunciations {{IPA|de|ˈhɛːaɡn̩|}} and {{IPA-hu|ˈdɒʒ|}}. In Norwegian "hagen" (cognate with Danish "haven") means "the garden"<ref>{{cite web |url=https://www.naob.no/ordbok/hage_1 |title=hage(n) |website=]}}</ref> while "das" or "dass" (zs would be pronounced identically to s under the orthographic rules of the Nordic languages) is a coarse slang term for an ] or in modern usage sometimes also a modern ] in all the Scandinavian languages, a ] derived from the German definite article ''das'', originally from the German expression ''das Häuschen'' (the small house, i.e. the ]), by euphemistic omission of the main word; thus, in the Scandinavian languages Häagen-Dazs would be most reminiscent of a grammatically incorrect way of saying "the garden outhouse" with Hungarian- and German-looking extra letters and digraphs.<ref>{{cite web |url=https://www.naob.no/ordbok/dass |title=dass|website=]}}</ref><ref>{{cite web |url=https://sproget.dk/lookup?SearchableText=das |title=das|website=Sproget.dk|publisher=Dansk Sprognævn }}</ref>}} According to Mattus, it was a tribute to ]'s exemplary ] during the ],<ref name=Tablet /> and included an outline map of Denmark on early labels. Mattus felt that Denmark was also known for its dairy products and had a positive image in the United States.<ref>{{cite news|title=Haagen-Dazs whips up Japan gains with tailor-blended ice cream|work=] |location=Tokyo|date=August 16, 2004|page=1}}</ref> His daughter Doris Hurley reported in the 1996 ] documentary ''An Ice Cream Show'' that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method was so that the name would be unique and original.<ref>{{cite web |url=https://movies.nytimes.com/movie/224755/An-Ice-Cream-Show/overview |archive-url=https://web.archive.org/web/20080712030021/http://movies.nytimes.com/movie/224755/An-Ice-Cream-Show/overview |url-status=dead |archive-date=July 12, 2008 |department=Movies & TV Dept. |work=] |author=Beth Deki |date=2008 |title=An Ice Cream Show (1999) |access-date=June 10, 2010}}</ref>


===Conflict with Frusen Glädjé===
== Business history ==
In 1980, Häagen-Dazs unsuccessfully sued ], an American ice cream maker founded that year, for using foreign branding strategies. The phrase {{Lang|sv|frusen glädje}}&mdash;without the ]&mdash;is ] for "frozen joy".<ref>{{cite web|url=http://ccat.sas.upenn.edu/~haroldfs/popcult/handouts/adverts/ipr_11_95.html |title=Trade Dress Protection for Advertising Campaigns |publisher=Hall Dickler Kent Goldstein & Wood, LLP |access-date=April 6, 2011}}</ref> In 1985, Frusen Glädjé was sold to ]. A Kraft spokeswoman stated that Kraft sold its Frusen Glädjé license to the ] corporation in 1993, but a spokesman for Unilever said that Frusen Glädjé was not part of the deal.<ref> ] September 28, 2000</ref> The brand has since been discontinued.


==Products==
In 1980, Häagen-Dazs unsuccessfully sued ], an ice cream maker whose name, in Swedish, means "frozen delight." <ref></ref>
]
]
Häagen-Dazs ice cream comes in several traditional flavors as well as several esoteric flavors that are specific to the brand, such as Vanilla Swiss Almond and ]. It is marketed as a "super-premium" brand: it is quite dense (very little air is mixed in during manufacturing), uses no emulsifiers or stabilizers other than egg yolks, and has a high ] content. It is sold both in ]s and in dedicated retail outlets serving ]s, ]s, and so on.


Since 1992, most of the world's Häagen-Dazs products have been manufactured at a plant in ], France that is now controlled by General Mills.<ref>{{Cite web|url=https://www.lavoixdunord.fr/archive/recup/region/vingt-ans-pour-l-usine-haeagen-dazs-arras-c-est-le-bel-jna29b0n865260|title=Vingt ans pour l'usine Häagen Dazs Arras, c'est le bel âge… de glace |website=www.lavoixdunord.fr|date=July 31, 2023 }}</ref> In the ] and ], Häagen-Dazs is licensed to and produced by ]. Häagen-Dazs entered the Japanese market in 1984 by forming a joint venture with ] and Takanashi Milk, which has produced their products there ever since. The factory is located in ], ], Japan.<ref name="japan-factory">{{cite news|url= https://www.suntory.com/csr/group/haagendazs/|title=Suntory|access-date=August 16, 2024}}</ref>
Häagen-Dazs was bought by ] in 1983. ] bought Pillsbury in 2001.<ref name="General-Mills">. Retrieved on 8 October 2008.</ref> However, in the United States and Canada, Häagen-Dazs products are produced by ] subsidiary ], which acquired the rights as part of the General Mills-Pillsbury deal.<ref name="Nestle-Dreyers-takeover">. Retrieved on 25 June 2003.</ref><ref name="Nestle-Häagen-Dazs-US">. Retrieved on 26 December 2001.</ref>


To offset increasing costs of their ingredients and the delivery of the product, Häagen Dazs announced that in January 2009 it would be reducing the size of their ice cream cartons in the US from {{convert|16|USoz|abbr=on}} to {{convert|14|USoz|abbr=on}}. Additionally they announced that in March 2009 they would be shrinking the {{convert|32|USoz|abbr=on}} container to {{convert|28|USoz|abbr=on}}.<ref>http://www.haagen-dazs.com/company/cartons.aspx/</ref> In response, ] said that they would not be changing the sizes of their cartons.<ref>http://www.benjerry.com/features/pint-is-a-pint/</ref> To offset increasing ingredient and delivery costs, Häagen-Dazs ] their pint ice cream cartons ({{convert|1|USpt|USoz ml|abbr=on|disp=out}}) in the US to {{convert|14|USoz|abbr=on}} in January 2009.<ref name="ad-age">{{cite news|url=http://adage.com/article?article_id=135126|title=Ben and Jerry's Calls Out Haagen-Dazs on Shrinkage|last=York|first=Emily Bryson|date=March 9, 2009|work=]|access-date=June 10, 2010}}</ref> In March 2009, they announced that they would be downsizing their quart cartons ({{convert|1|USqt|USoz ml|abbr=on|disp=out}}) to {{convert|28|USoz|abbr=on}}.<ref>{{cite web|url=http://www.haagen-dazs.com/company/cartons.aspx/ |title=Our new Häagen-Dazs cartons |publisher=Häagen-Dazs |access-date=June 10, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100225042730/http://www.haagen-dazs.com/company/cartons.aspx |archive-date=February 25, 2010 }}</ref>


==Notes==
=== Public relations ===
{{Reflist|group=note}}


== See also ==
In the late 1980's their Elberta peach flavor was eliminated, despite widespread protests. In 2009, an ad campaign that appeared to invite only foreigners and not allow Indians to come to a newly opened Häagen-Dazs in New Delhi led to complaints before it was taken down. The company later issued an apology for the campaign.<ref></ref><ref></ref>
* ]

* ]
==List of flavors==
* ]
{{Unreferenced section|date=December 2009}}
===Permanent===
{{multicol-start}}
*Almond Hazelnut Swirl
*] (Japan only)
*] ]
*Banoffee
*]
*Belgian Chocolate
*Bitter Caramel (Japan only)
*Black ] Chip
*]
*Butter ]
*] Cone
*] ]
*]
*] ] ]
*Chocolate Chip
*]
*Chocolate ]
*Chocolate Raspberry
*] ]
*] ]
*]
*]
*]
*]
*] (Japan, China, South Korea, USA, Hong Kong, Taiwan, Malaysia, Thailand and Singapore only)
*Honey Vanilla
*]
*] ]
*]
*] Nut Brittle
*]
{{multicol-break}}
*] ]
*Mayan Chocolate (discontinued 2009???)
*] Chip
*] ] ]
*Mocha Chip
*]es and ]
*]
*] ]
*]
*]s and Cream
*] ]
*] and ]
*]
*Rockmelon
*Rich Milk (Japan)
*] ]
*] (Previously ] limited-edition flavor)
*]
*]
*Summer Berries and Cream
*Triple Chocolate
*] ] (] only?)
*]
*]
*Vanilla Chocolate Chip
*Vanilla Fudge Brownie (also known as Vanilla Caramel Brownie)
*Vanilla Swiss Almond
*Vanilla Honey Bee
*]
*White Chocolate Raspberry Truffle
{{multicol-end}}

===Five ingredients===
{{multicol-start}}
*Brown Sugar
*Coffee
*Ginger
*Lemon
{{multicol-break}}
*Milk Chocolate
*Mint
*Passion Fruit
*Vanilla Bean
{{multicol-end}}

===Limited edition===
{{multicol-start}}
*Bailey's Irish Cream
*Banana Chocolate Cookie (2009- , available in Hong Kong)
*Cappuccino Commotion
*Cappuccino Caramel Truffe (2008— )
*Caramel Apple Crumble
*Caramel Biscuit and Cream - ] (2008)
*Caramelized Pear and Toasted Pecan (2007— )
*Carrot Cake Passion
*Chestnut (Japan only)
*Dark Chocolate (2009)
*Dark Chocolate Orange (2009- , available in Hong Kong)
*Eggnog
{{multicol-break}}
*German Chocolate Cake (2006 and 2007)
*Green Tea (US, China and Japan) (2008)
*Mango & Passionfruit
*Marsala Fig (2006 and 2007)
*Raspberry & Merengue (2008— , available in Brazil)
*Sticky Toffee Pudding (2007— )
*Strawberry Shortcake (2007)
*Sweet Potato (Japan only)
*Tres Leches (2004)
*Vanilla Honey Bee (Spring 2008)
{{multicol-end}}

===Retired===
{{multicol-start}}
*Boysenberry (c. 1969)
*Carob (c. 1983)
*Chocolate chocolate mint
*Coffee Toffee
{{multicol-break}}
*Margarita
*Peanut Butter Vanilla (c. 1989)
*Vanilla Fudge
{{multicol-end}}

===Reserve===
{{multicol-start}}
*Amazon Valley Chocolate
*Brazilian ] Berry Sorbet
*Caramelized Hazelnut ]
*] Caramel
{{multicol-break}}
*Hawaiian ] honey and sweet cream
*Pomegranate and Dark Chocolate Bar
*] Chip
*Toasted Coconut Sesame Brittle
{{multicol-end}}

==Ice cream bars==
{{Unreferenced section|date=February 2010}}
{{multicol-start}}
*Chocolate & Dark Chocolate
*Coffee & Almond Crunch
{{multicol-break}}
*Vanilla & Almonds
*Vanilla & Dark Chocolate
*Vanilla & Milk Chocolate
{{multicol-end}}


==References== ==References==
{{Reflist|2}} {{Reflist|30em}}


==External links== ==External links==
{{Commons category|Häagen-Dazs}}
{{portalbox
*
| name1 = San Francisco Bay Area
| image1 = SF From Marin Highlands3.jpg
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| name3 = Companies
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| name4 = Food
| image4 = Foods.jpg}}
*
*
*
*
* from ]


{{General Mills}} {{General Mills}}
{{Nestlé}} {{Nestlé}}
{{Fast-food chains of the United States}}
{{Portal bar|New York City|Companies|Food}}
{{Authority control}}


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Latest revision as of 16:45, 22 November 2024

American ice cream brand
Häagen-Dazs
Häagen-Dazs cafe in Hong Kong
Company typeSubsidiary
IndustryRetail
Founded1960; 65 years ago (1960) in Bronx, New York, U.S.
FounderReuben and Rose Mattus
HeadquartersMinneapolis, Minnesota, U.S.
Number of locations900+
Area servedWorldwide
ProductsIce cream
Owners
Websitewww.icecream.com/us/en/brands/haagen-dazs

Häagen-Dazs (US: /ˈhɑːɡəndæs/ HAH-gən-dass, UK: /ˌhɑːɡənˈdɑːz/ HAH-gən-DAHZ) is an American ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The Pillsbury food conglomerate bought Häagen-Dazs in 1983, and now the brand is sold worldwide. Their product offerings include ice cream cartons, ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato.

History

Häagen-Dazs' first store at 120 Montague Street, Brooklyn, New York

Häagen-Dazs's founder Reuben Mattus was born in Poland in 1912 to Jewish parents. His father died during World War I, and his widowed mother migrated to New York City with her two children in 1921. They joined an uncle who was in the Italian lemon-ice business in Brooklyn. By the late 1920s, the family began making ice pops, and by 1929, chocolate-covered ice cream bars and sandwiches under the name Senator Frozen Products on Southern Boulevard in the South Bronx, delivering them with a horse-drawn wagon to neighborhood stores in the Bronx.

The Senator Frozen Products company was profitable, but by the 1950s the large mass-producers of ice cream started a price war, leading to his decision to make a heavy kind of high-end ice cream. In 1959, he decided to form a new ice cream company with what he thought to be a Danish-sounding name, Häagen-Dazs, as a tribute to Denmark's alleged exemplary treatment of Jews during World War II, a move known in the marketing industry as foreign branding. Rose Mattus would dress up in fancy clothing to distribute free samples, giving the ice cream an air of sophistication and class.

The Pillsbury Company bought Häagen-Dazs in 1983. In 1999, Pillsbury and Nestlé merged their U.S. and Canadian ice cream operations into a joint venture called Ice Cream Partners. General Mills, in turn, bought Pillsbury in 2001 and succeeded to its interest in the joint venture. That same year, Nestlé exercised its contractual right to buy out General Mills' interest in Ice Cream Partners, which included the right to a 99-year license for the Häagen-Dazs brand, until 2110. Since then, pursuant to that license, the Dreyer's subsidiary of Nestlé has produced and marketed Häagen-Dazs products in the United States and Canada. In December 2019, Nestlé sold Dreyer's along with its rights in the Häagen-Dazs brand to Froneri, a joint venture set up by Nestlé and PAI Partners in 2016.

Origin of brand name

"Häagen-Dazs" is an invented pseudo-Scandinavian phrase coined by the American Reuben Mattus, in a quest for a brand name that he claimed was Danish-sounding. However, the company's pronunciation of the name ignores the letters "ä" and "s", and letters like "ä" or digraphs like "zs" do not exist in Danish. According to Mattus, it was a tribute to Denmark's exemplary treatment of its Jews during the Second World War, and included an outline map of Denmark on early labels. Mattus felt that Denmark was also known for its dairy products and had a positive image in the United States. His daughter Doris Hurley reported in the 1996 PBS documentary An Ice Cream Show that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method was so that the name would be unique and original.

Conflict with Frusen Glädjé

In 1980, Häagen-Dazs unsuccessfully sued Frusen Glädjé, an American ice cream maker founded that year, for using foreign branding strategies. The phrase frusen glädje—without the acute accent—is Swedish for "frozen joy". In 1985, Frusen Glädjé was sold to Kraft General Foods. A Kraft spokeswoman stated that Kraft sold its Frusen Glädjé license to the Unilever corporation in 1993, but a spokesman for Unilever said that Frusen Glädjé was not part of the deal. The brand has since been discontinued.

Products

Pralines & Cream Häagen-Dazs
Häagen-Dazs products in a Hong Kong shopping mall

Häagen-Dazs ice cream comes in several traditional flavors as well as several esoteric flavors that are specific to the brand, such as Vanilla Swiss Almond and Bananas Foster. It is marketed as a "super-premium" brand: it is quite dense (very little air is mixed in during manufacturing), uses no emulsifiers or stabilizers other than egg yolks, and has a high butterfat content. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on.

Since 1992, most of the world's Häagen-Dazs products have been manufactured at a plant in Tilloy-lès-Mofflaines, France that is now controlled by General Mills. In the United States and Canada, Häagen-Dazs is licensed to and produced by Froneri. Häagen-Dazs entered the Japanese market in 1984 by forming a joint venture with Suntory and Takanashi Milk, which has produced their products there ever since. The factory is located in Takasaki, Gunma Prefecture, Japan.

To offset increasing ingredient and delivery costs, Häagen-Dazs downsized their pint ice cream cartons (16 US fl oz; 470 ml) in the US to 14 US fl oz (410 ml) in January 2009. In March 2009, they announced that they would be downsizing their quart cartons (32 US fl oz; 950 ml) to 28 US fl oz (830 ml).

Notes

  1. The term does not exist in the Danish or any other known language; and Danish has neither an umlaut ä (the ligature æ is the corresponding counterpart) nor the zs digraph (the digraph zs exists only in Hungarian, and represents the voiced postalveolar fricative ʒ, a sound which does not exist natively in Scandinavian languages, and would be represented only in loanwords and according to the source language's orthography, such as the English zh or the French j); the umlaut is typical of German while the digraph is typical of Hungarian. Applying the rules of German and Hungarian orthography would result in the pronunciations [ˈhɛːaɡn̩] and [ˈdɒʒ]. In Norwegian "hagen" (cognate with Danish "haven") means "the garden" while "das" or "dass" (zs would be pronounced identically to s under the orthographic rules of the Nordic languages) is a coarse slang term for an outhouse or in modern usage sometimes also a modern toilet in all the Scandinavian languages, a loan word derived from the German definite article das, originally from the German expression das Häuschen (the small house, i.e. the outhouse), by euphemistic omission of the main word; thus, in the Scandinavian languages Häagen-Dazs would be most reminiscent of a grammatically incorrect way of saying "the garden outhouse" with Hungarian- and German-looking extra letters and digraphs.

See also

References

  1. Jones, Daniel (2011). Roach, Peter; Setter, Jane; Esling, John (eds.). Cambridge English Pronouncing Dictionary (18th ed.). Cambridge University Press. ISBN 978-0-521-15255-6.
  2. See sign outside that first store, shown at File:Häagen-Dazs' first shop.jpg.
  3. "Products". Häagen-Dazs. Archived from the original on June 4, 2010. Retrieved June 10, 2010.
  4. Bobbie Stein (August 17, 1981). "Reuben Mattus Scooped the Competition with His Pricey and Nonsense-Named Haagen-Dazs". People Magazine. Retrieved August 7, 2012.
  5. ^ Joan Nathan (August 2, 2012). "Ice Cream's Jewish Innovators". Tablet Magazine. Retrieved August 7, 2012.
  6. ^ Dennis Hevesi (December 1, 2006). "Rose Mattus, 90, Co-Creator of Häagen-Dazs Ice Cream, Dies". The New York Times. Retrieved August 7, 2012.
  7. ^ "Häagen-Dazs Comes From Where?!". HuffPost. May 13, 2015. Retrieved March 26, 2020.
  8. Barboza, David (July 18, 2000). "General Mills-Pillsbury Deal Includes Culture and History". The New York Times. Reuters. p. C.2. Retrieved June 10, 2010.
  9. "News Summary". The New York Times. October 24, 2001. p. C.1. Retrieved June 10, 2010.
  10. "Nestlé takes over Dreyer's". San Francisco Business Times. June 25, 2003. Retrieved June 10, 2010.
  11. "Haagen-Dazs scooped up". CNNMoney.com. December 26, 2001. Retrieved June 10, 2010.
  12. "hage(n)". Det Norske Akademis ordbok.
  13. "dass". Det Norske Akademis ordbok.
  14. "das". Sproget.dk. Dansk Sprognævn.
  15. "Haagen-Dazs whips up Japan gains with tailor-blended ice cream". The Daily Yomiuri. Tokyo. August 16, 2004. p. 1.
  16. Beth Deki (2008). "An Ice Cream Show (1999)". Movies & TV Dept. The New York Times. Archived from the original on July 12, 2008. Retrieved June 10, 2010.
  17. "Trade Dress Protection for Advertising Campaigns". Hall Dickler Kent Goldstein & Wood, LLP. Retrieved April 6, 2011.
  18. 'Whatever Happened To...Frusen Gladje? The Christian Science Monitor September 28, 2000
  19. "Vingt ans pour l'usine Häagen Dazs Arras, c'est le bel âge… de glace". www.lavoixdunord.fr. July 31, 2023.
  20. "Suntory". Retrieved August 16, 2024.
  21. York, Emily Bryson (March 9, 2009). "Ben and Jerry's Calls Out Haagen-Dazs on Shrinkage". Advertising Age. Retrieved June 10, 2010.
  22. "Our new Häagen-Dazs cartons". Häagen-Dazs. Archived from the original on February 25, 2010. Retrieved June 10, 2010.

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