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''Dan Smith Will Teach You Guitar'' is an ad campaign run in New York City that has resulted in a significant amount of coverage and satire.
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'''''Dan Smith Will Teach You Guitar''''' is an ad campaign run in ] that has resulted in a significant amount of coverage and ].
Dan Smith (b Newton Mass)<ref>http://www.nytimes.com/2005/04/17/nyregion/thecity/17guit.html?pagewanted=print&position=</ref> posted up ads in the New York City area, consisting of a photo of him posing with his guitar, and the caption "Dan Smith Will Teach You Guitar".<ref>http://www.bridgeandtunnelclub.com/music/boutique/hudsonst-christopherstnw.jpg</ref> The advertisements also had tear-off attachments containing his contact information at the bottom. These advertisements have been sprinkled around the city for many years. In 2010, AOL's small business news section covered Smith's surprising success at building up a brand around his name and identity.<ref>http://smallbusiness.aol.com/2010/09/13/dan-smith-will-teach-you-guitar-and-how-to-build-a-brand/</ref> He was also covered in the New York Times in 2005; the article commended his marketing skills but questioned his guitar teaching skills.

Dan Smith, a native of ],<ref name=Longhine>Longhine, Laura. '']''; April 17, 2005</ref> posted ads in the New York City area, consisting of a photo of him with his guitar, the headline "Dan Smith Will Teach You Guitar", and a brief description of the experience he offers.<ref>{{cite news |last1=Meyerson |first1=Collier |title=Dan Smith Might Teach You Guitar |url=https://www.nytimes.com/2022/08/01/style/dan-smith-guitar.html |work=The New York Times |date=1 August 2022}}</ref> Unlike traditional advertisements for guitar lessons, Smith has never included little tear-off attachments containing his contact information at the bottom on any of his advertisements. In 2010, AOL's small business news section covered Smith's success at building up a brand based on his simple, unmistakable message.<ref>Sauer, Patrick. ]. September 13, 2010</ref> He was also covered in a 2005 article in '']'' by Laura Longhine, in which Longhine commended Smith's marketing skills and called him "an excellent teacher", but also mentioned that he refused to have discussions with her over the phone or give an interview after her first lesson.<ref name=Longhine/>


==Parody== ==Parody==
* ] has recorded a song as an homage to Smith called "Dan Smith Will Teach Me Guitar".<ref> at ]; Accessed September 29, 2010</ref><ref>{{Dead link|date=July 2019 |bot=InternetArchiveBot |fix-attempted=yes }} at Menage a Twang's official site</ref>
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] has recorded a satire song called 'Dan Smith Will Teach Me Guitar'.<ref>http://www.amazon.com/Dan-Smith-Will-Teach-Guitar/dp/B001QSKLJK</ref> On the September 20, 2010 episode of ], ] showed the audience a bulletin board featuring many of his ads - one of these was a satire that showed a picture of Stewart, posed like Smith, that said 'Jon Stewart Will Teach You Guitar'. The ] movie ] featured a similar ad campaign in the New York area, featuring Myers posed as Smith.<ref>http:/nymag.com/daily/entertainment/2008/05/guerrilla_marketing_the_only_f.html</ref> * On the September 20, 2010 episode of '']'', ] showed the audience a bulletin board featuring many of his ads - one of these was a satire that showed a picture of Stewart's head superimposed on Smith's body, that said 'Jon Stewart Will Teach You Guitar'.<ref></ref>
* The season three premiere of '']'' featured a "Clam Smith Will Teach You Guitar" poster in the background of a New York City diner.
* The ] movie '']'' featured a similar ad campaign in the New York area, featuring Myers' character, Guru Pitka, posed as Smith.
* Season 3 Episode 4 of the ] animated series '']'' included a reference to the campaign in the first segment of the episode, "Super Gay Eduardo".
* Parody posters were posted in New York City to promote the release of ] album '']''.<ref>{{Cite web |last=Rosenblum |first=Emma |date=September 15, 2006 |title=John Mayer Will Not Teach You Guitar |url=https://nymag.com/news/intelligencer/21352/ |access-date=2023-05-02 |website=] |language=}}</ref><ref> '']'' magazine</ref>
* No. 7 Sub Shop in New York City sells a sandwich, "Dan Smith Will Teach You Guitar." It includes turkey, avocado and black bean hummus.<ref>{{Cite web|url=http://no7sub.com/acehotel-1/|title=ACE HOTEL|website=NO. 7 SUB|language=en-US|access-date=January 5, 2018}}</ref>
* ] made a parody poster with a bitter and angry Smith giving up guitar teaching.<ref> at '']''</ref>
* The ] made a parody movie trailer in the vein of a horror movie which can be viewed on YouTube<ref>{{Cite AV media |url=https://youtube.com/watch?v=0UFbbINxTvs |title=Dan Smith Will Teach You Guitar |date=July 24, 2012 |last=Deasy |first=Nannette |type=Trailer |publisher=] |access-date=May 2, 2023 |via=YouTube}}</ref>


==References== ==References==
{{reflist}}
<references/>

==External links==
*{{official website|https://dansmithguitar.com/}}

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Latest revision as of 16:41, 6 November 2024

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Dan Smith flyer in a Chelsea deli
Jon Stewart Will Teach You Guitar
Guru Pitka Will Teach You Sitar

Dan Smith Will Teach You Guitar is an ad campaign run in New York City that has resulted in a significant amount of coverage and satire.

Dan Smith, a native of Newton, Massachusetts, posted ads in the New York City area, consisting of a photo of him with his guitar, the headline "Dan Smith Will Teach You Guitar", and a brief description of the experience he offers. Unlike traditional advertisements for guitar lessons, Smith has never included little tear-off attachments containing his contact information at the bottom on any of his advertisements. In 2010, AOL's small business news section covered Smith's success at building up a brand based on his simple, unmistakable message. He was also covered in a 2005 article in The New York Times by Laura Longhine, in which Longhine commended Smith's marketing skills and called him "an excellent teacher", but also mentioned that he refused to have discussions with her over the phone or give an interview after her first lesson.

Parody

  • Ménage à Twang has recorded a song as an homage to Smith called "Dan Smith Will Teach Me Guitar".
  • On the September 20, 2010 episode of The Daily Show, Jon Stewart showed the audience a bulletin board featuring many of his ads - one of these was a satire that showed a picture of Stewart's head superimposed on Smith's body, that said 'Jon Stewart Will Teach You Guitar'.
  • The season three premiere of Bojack Horseman featured a "Clam Smith Will Teach You Guitar" poster in the background of a New York City diner.
  • The Mike Myers movie The Love Guru featured a similar ad campaign in the New York area, featuring Myers' character, Guru Pitka, posed as Smith.
  • Season 3 Episode 4 of the HBO animated series The Life & Times of Tim included a reference to the campaign in the first segment of the episode, "Super Gay Eduardo".
  • Parody posters were posted in New York City to promote the release of John Mayer album Continuum.
  • No. 7 Sub Shop in New York City sells a sandwich, "Dan Smith Will Teach You Guitar." It includes turkey, avocado and black bean hummus.
  • CollegeHumor made a parody poster with a bitter and angry Smith giving up guitar teaching.
  • The Peoples Improv Theater made a parody movie trailer in the vein of a horror movie which can be viewed on YouTube

References

  1. ^ Longhine, Laura. "Strumming Toward Self-Awareness" The New York Times; April 17, 2005
  2. Meyerson, Collier (August 1, 2022). "Dan Smith Might Teach You Guitar". The New York Times.
  3. Sauer, Patrick. "Dan Smith Will Teach You Guitar... and How to Build a Brand" AOL Small Business. September 13, 2010
  4. Dan Smith Will Teach Me Guitar at Amazon.com; Accessed September 29, 2010
  5. Album information at Menage a Twang's official site
  6. The Daily Show with Jon Stewart, September 20, 2010 episode, appx: 2:38
  7. Rosenblum, Emma (September 15, 2006). "John Mayer Will Not Teach You Guitar". New York Magazine. Retrieved May 2, 2023.
  8. New York Volume 39 New York magazine
  9. "ACE HOTEL". NO. 7 SUB. Retrieved January 5, 2018.
  10. So, None of You Want Dan Smith to Teach You Guitar? at CollegeHumor
  11. Deasy, Nannette (July 24, 2012). Dan Smith Will Teach You Guitar (Trailer). Peoples Improv Theater. Retrieved May 2, 2023 – via YouTube.

External links

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