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'''Lomography''' is the commercial ] of Lomographische AG, ] for products and services related to ]. The name is inspired by the former state-run optics manufacturer ] PLC of ], ]. LOMO PLC created and produced the ] ] Compact Automat ] — which became the centerpiece of Lomography's marketing and sales activities. This camera was loosely based upon the ] CX-1 and introduced in the early 1980s.

In 1991, the Austrian founders of Lomography discovered the Lomo LC-A.<ref></ref> As the company states, they were "charmed by the unique, colorful, and sometimes blurry" images that the camera produced. After a series of international art exhibitions and aggressive marketing work, Lomography signed an exclusive distribution agreement with LOMO PLC — thereby becoming the sole distributor of all Lomo LC-A cameras outside of the Soviet Union.{{Citation needed|date=November 2007}}

Lomography emphasizes casual, ] photography. Characteristics such as over-saturated colors, off-kilter exposure, blurring, "happy accidents," and alternative film processing are often considered part of the "Lomographic Technique."{{Citation needed|date=November 2007}} Users are encouraged to take a lighthearted approach to their photography, and use these techniques to document everyday life, as the Lomo LC-A's small size, simple controls, and ability to shoot in low light encourages ], photo ], and photo vérité through the much-touted "10 Golden Rules."<ref></ref>

Since the introduction of the original Lomo LC-A, Lomography has produced and marketed an entire line of their own branded analog cameras. Most Lomographic cameras are designed to produce a single photographic effect. For example, the Lomography ] camera features a built-in wideangle lens, and shoots fisheye-distorted photos. In 2005, production of the original Lomo LC-A was discontinued. Its replacement, the LC-A+, was introduced in Fall 2006. The new camera, made in China rather than Russia, featured the original Russian lens manufactured by LOMO PLC. This changed as of mid-2007 with the lens now made in China as well.<ref></ref>

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Similar to ]'s concept of the "Kodak moment," the Lomography motto of "don't think, just shoot" presumes spontaneity, close-ups, and ubiquity, while deemphasizing formal technique. Typical lomography cameras are deliberately low-fidelity and inexpensively constructed. Some cameras make use of multiple lenses and rainbow-colored flashes, or exhibit extreme optical distortions and even light leaks.{{Citation needed|date=November 2007}}

Current models marketed by Lomographische AG include ], ], ], Holga 35mm, Actionsampler, Frogeye, Pop-9, Oktomat, Fisheye, Fisheye2, Colorsplash, Colorsplash Flash, F-stop Bang, SuperSampler, ], ] ], and ]. The company also resells ] ]s and Russian dead stock - the sort normally acquired at "quirky, old-school camera shops," as the company's web site puts it.

The Lomo LC-A lens effect can be digitally emulated with photo-editing software such as ] or ].<ref></ref> In addition, the company's promotional web site for Lomography showcases many high-contrast photographs - with unusual saturation and color - that were created using the technique called ] in which film intended for developing in slide chemistry (]) is processed in photographic negative chemistry (]), and vice versa. This technique can be employed with any film camera and can be somewhat mimicked with digital software as well.<ref></ref>

==References==
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==External links==
{{Commons category|Lomography}}
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Latest revision as of 14:22, 27 April 2022

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