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	{{Infobox record label		{{Infobox record label <!-- See Misplaced Pages:WikiProject_Music -->
	\| name = RCRD LBL		\| name = RCRD LBL
	\| image = ]		\| image =RCRD LBL Logo.jpg
	\| ~~image_bg~~ =		\| parent = ]
	\| ~~parent~~ = ]		\| founded = {{start date\|2007}}
			\| founder = {{hlist\|]\|]\|Elliot Aronow}}
	\| founded = 2007
	\| ~~founder~~ = ~~Josh~~ ~~Deutsch<br>]~~		\| defunct = {{end date\|2013}}
	\| ~~defunct~~ =		\| status = Defunct
	\| ~~distributor~~ =		\| genre = Various
	\| ~~genre~~ = ~~Various genres~~		\| country = U.S.
			\| location = <!-- headquarters city and state -->
	\| country = ]
		⚫	\| website = {{URL\|www.rcrdlbl.com}}
	\| location = Exclusively online
⚫	\| ~~url~~ =
	}}		}}
	'''RCRD LBL''' is an exclusively-online ] that offers all of its music for free via ] downloads, while generating 100% of its ] through advertising and sponsorship.<ref>Peter Lauria, , ''The New York Post'', June 11, 2007.</ref> Developed and run by ] CEO Josh Deutsch and ] founder Peter Rojas, RCRD LBL offers music from emerging and established artists, as well as reviews, interviews, and multimedia content.<ref>Coofler: Music and the Industry, , coofler.com, November 15, 2007.</ref> Launched in November 2007 with ], airline ], and ] among the major brands that signed on as inaugural sponsors, the label began with songs by over 275 artists from 15 independent labels including the parent label, Downtown, as well as ] and Turntable Lab.<ref name=CNN>Devin Leonard, , CNN Money, February 28, 2008.</ref> Since its founding, RCRD LBL has lured larger acts to its label; notably, ] released a free "mega mix" from '']'' through RCRD LBL.<ref name=CNN/>

			'''RCRD LBL''' was a website for free,<ref>{{cite news\|last=Lauria \|first=Peter \|url=http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm \|title=On The Download \|publisher=NYPOST.com \|date=2007-06-11 \|accessdate=2012-02-04}}</ref> curated, and legal MP3<ref>{{cite news\|last=Smith \|first=Ethan \|url=https://www.wsj.com/articles/SB119508767828793513 \|title=Music Test: Can a Firm Profit From Free Tunes? - WSJ.com \|publisher=Online.wsj.com \|date=2007-11-15 \|accessdate=2012-02-04}}</ref> downloads from emergent artists.
	==Partner labels==

			RCRD LBL was launched in 2007 by ], ]<ref>{{cite web\|url=http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php \|title=RCRD LBL Launches \|publisher=Coolfer.com \|date=2007-11-15 \|accessdate=2012-02-04}}</ref> and creative director Elliot Aronow,<ref>{{cite news\|last1=Dionne\|first1=Zach\|title=Curator Elliot Aronow's Simple Rules For Success In Branding--And Life\|url=http://www.fastcocreate.com/1679363/curator-elliot-aronows-simple-rules-for-success-in-branding-and-life\|accessdate=25 September 2014\|work=Fast Company - Create\|publisher=Fast Company\|date=10 January 2012}}</ref> and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.<ref>{{Cite web\|url=http://solutionsfordreamers.com/articles/2010/07\|title=RCRD LBL: Giving the Artist & Fan What They Want - Solutions for Dreamers}}</ref>

			As of November 2013, the site has been taken down and there have been no new posts on the site's Facebook or Twitter feeds since May 2013.

			==Management==
	{\|		{\|
	\|-		\|-
	\|valign=top\|		\|valign=top\|
			*Chairman – ]
	*]
			*General manager – Terence Lam
	*Dirtybird Records
			*Chief marketing officer – Doug Smiley
	*]
			*Creative director – Elliot Aronow<ref>{{cite web\|url=http://www.selectism.com/news/2011/03/29/selectism-profile-elliot-aronow-of-rcrd-lbl/ \|title=Selectism Profile \| Elliot Aronow of RCRD LBL \|publisher=Selectism.com \|date=2011-03-29 \|accessdate=2012-02-04}}</ref>
	*]
	*Fools Gold Records
	*]
	*Institubes
	*]
	\|valign=top\|
	*]
	*]
	*Seen Records
	*Spaceland Recordings
	*Turbo Recordings
	*Turntable Lab Records
	*]
	\|}		\|}

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	{{reflist}}		{{reflist}}


	==External links==
			{{Authority control}}
	*
	*

	]		]
	]		]
	]		]
	]		]

Latest revision as of 01:36, 4 September 2021

Record label

RCRD LBL

Parent company	Downtown Records
Founded	2007 (2007)
Founder	Josh Deutsch Peter Rojas Elliot Aronow
Defunct	2013 (2013)
Status	Defunct
Genre	Various
Country of origin	U.S.
Official website	www.rcrdlbl.com

RCRD LBL was a website for free, curated, and legal MP3 downloads from emergent artists.

RCRD LBL was launched in 2007 by Josh Deutsch, Peter Rojas and creative director Elliot Aronow, and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.

As of November 2013, the site has been taken down and there have been no new posts on the site's Facebook or Twitter feeds since May 2013.

Management

Chairman – Josh Deutsch
General manager – Terence Lam
Chief marketing officer – Doug Smiley
Creative director – Elliot Aronow

References

Lauria, Peter (2007-06-11). "On The Download". NYPOST.com. Retrieved 2012-02-04.
Smith, Ethan (2007-11-15). "Music Test: Can a Firm Profit From Free Tunes? - WSJ.com". Online.wsj.com. Retrieved 2012-02-04.
"RCRD LBL Launches". Coolfer.com. 2007-11-15. Retrieved 2012-02-04.
Dionne, Zach (10 January 2012). "Curator Elliot Aronow's Simple Rules For Success In Branding--And Life". Fast Company - Create. Fast Company. Retrieved 25 September 2014.
"RCRD LBL: Giving the Artist & Fan What They Want - Solutions for Dreamers".
"Selectism Profile | Elliot Aronow of RCRD LBL". Selectism.com. 2011-03-29. Retrieved 2012-02-04.

This article about a United States independent record label is a stub. You can help Misplaced Pages by expanding it.

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