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| {{Weasel|date=March 2011}} | {{Weasel|date=March 2011}} | ||
| {{Orphan|date=December 2010}} | |||
| {{Infobox company | {{Infobox company | ||
| | |
| name = Celine Engelstad | ||
| | |
| type = AS | ||
| | num_employees = 4 | | num_employees = 4 | ||
| | logo |
| logo = Celine Engelstad logo.png | ||
| | founded |
| founded = 2007 | ||
| | founder |
| founder = Celine Engelstad, Gunnvor Vik | ||
| | |
| location = Professor Dahls gate 21, 0353 Oslo, Norway | ||
| ⚫ | | industry = Jewelry | ||
| | location = Professor Dahls gate 21, 0353 Oslo, Norway | |||
| ⚫ | | products = Jewels | ||
| ⚫ | | industry |
||
| ⚫ | | revenue = NOK 6.6 million (2009) - AS + DA <ref>{{Cite web|title=www.bedriftsdatabasen.no/firmainfo.aspx?id=1383368&coid=3954849}}</ref> | ||
| ⚫ | | products |
||
| ⚫ | | homepage = http://www.celineengelstad.no/ | ||
| ⚫ | | revenue |
||
| | dealers = Mestergull, Thune | |||
| ⚫ | | homepage |
||
| }} | }} | ||
| Celine Engelstad AS is a ] jewelry company headquartered in ], ]. The company was founded |
'''Celine Engelstad''' AS is a ] jewelry company headquartered in ], ]. The company was founded in 2007 by Celine Engelstad and Gunnvor Vik. The company produces handmade unique jewelry. They launched their first jewelry collection in October 2008.<ref>{{Cite web|title=www.inmagasinet.no/ny-norsk-smykkekolleksjon.4512879-87160.html|url=http://www.inmagasinet.no/ny-norsk-smykkekolleksjon.4512879-87160.html}}</ref> | ||
| ⚫ | By today several well-known persons are fond of being associated with the brand Celine Engelstad. Among others, to be mentioned are ]<ref>{{Cite web|title= |
||
| == The Company == | |||
| ] | |||
| === The Entrepreneurs === | |||
| Celine Engelstad is educated within graphical design at ] in ], and she has for several years explored and exploited use of different materials with respect to jewelries. Gunnvor Vik has a degree within marketing, communication and PR from ] in ], graduation 2004, and has former PR-experience working for the ] clothing brand, ]. In March 2009 they hired '''Sandra Drgala''', primarily to be in charge of the company strategy. Sandra is originally from ], and graduated in 1997 with a degree in hotel management from ], Germany. She has many years of experience within sales project management from ], where she worked with international events, primarily directed at the automotive-industry. In August 2010 they hired '''Anette Blaasvar''', after being employed on a fifty percent basis while she finished her studies in retail management at the ]. | |||
| === Strategy === | |||
| Since their market entry in 2008 the company has been growing at amazingly 40 percent (2009–2010), highlighted by the recent establishment of an AS in 2010. This points to the fact that the girls are serious about their business. The girls have been clever at structuring their company preparing it to grow aiming at increased profit; by hiring more employees and carefully define their roles in accordance to each individuals core competences; improve logistics with respect to their closely related suppliers, located outside ] in ], regarding product development and quality assurance; and finally, working closely with their present sales channels, being in total 60 stores in the whole of ] <ref>{{cite web|title=http://www.celineengelstad.no/forhandlere|url=http://www.celineengelstad.no/forhandlere}}</ref>. The company's two main dealers are ] and ]. The next step is to expand to markets abroad, where ] and ] are going to be their first targets. | |||
| ==== Challenges ==== | |||
| The greatest challenge has been to find appropriate suppliers, considered to be strong business partners. Further, they are dependent on the price of silver as well as international valuta, influencing their business. | |||
| ⚫ | By today several well-known persons are fond of being associated with the brand Celine Engelstad. Among others, to be mentioned are ],<ref>{{Cite web|title=www.massiv.no/artikler/24/lady-gaga-digger-fam-irvoll-og-celine-engelstad}}</ref> ], ], ], Princess ] and ]. | ||
| ==== Inspiration and Innovation ==== | |||
| The girls naturally aim to create jewelries that the market want. This is not always an easy task. They need to look for trends, flows and changes in the market. The designer, Celine, often travels abroad to observe the market, she finds inspiration in architecture and international fashion magazines, and she looks at ongoing colours. The clue lies in figuring out and develop what is going to be the next hit. Innovation is crucial. | |||
| == Description == | |||
| Since their market entry in 2008 the company has been growing at 40 percent (2009–2010), highlighted by the recent establishment of an AS in 2010. Suppliers are located outside ], and the chain has a total of 60 stores in Norway.<ref>{{cite web|title=www.celineengelstad.no/forhandlere|url=http://www.celineengelstad.no/forhandlere|url-status=dead|archiveurl=https://web.archive.org/web/20110724175221/http://www.celineengelstad.no/forhandlere|archivedate=2011-07-24}}</ref> The company's two main dealers are ] and ]. | |||
| The girls found a niche in the market. The kind of jewelries they make has not been present in the market earlier; exclusive, handmade and partly machine-made, unique jewelries at a reasonable price, focusing on details, hand-crafting and unique combinations of materials. Silver and gold are used as basic materials, solely, with 14 carat gold-coating. Additional materials compromise ] crystals, freshwater pearls, leather, glass and other stones of exclusive choice. Some products are more traditionally designed, others are astounding, but they all fall in under their four adjectives expressing their jewelries; ''feminine'', ''pure'', ''sexy'', and ''surprising''. | |||
| The firm offers handmade and partly machine-made unique jewelry, focusing on details, hand-crafting and unique combinations of materials. Silver and 14 carat gold are used as basic materials, decorated with ] crystals, freshwater pearls, leather, glass and other stones. | |||
| The jewelry collection is designed and created with love regarding each piece of handmade work, aiming to inspire customers. Celine express that her vision is to make jewelry that is always prior to trends. The brands style is based on the philosophy that jewelries are not solely "accessories", but actually the most important human mode of expression. The girls vision high goals, where they aim to compete on the same level as e.g. the german jewelry brand, Thomas Sabo, both back home in Norway and internationally. | |||
| == References == | == References == | ||
| Line 52: | Line 31: | ||
| * - Official Homepage for Celine Engelstad | * - Official Homepage for Celine Engelstad | ||
| * - Press release 2008 | * - Press release 2008 | ||
| * - Dealers in Norway | * - Dealers in Norway | ||
| * - Mestergull | * - Mestergull | ||
| * - Thune | |||
| * - Thune | |||
| ] | ] | ||
| ] | ] | ||
| ] | ] | ||
| ] | |||
Latest revision as of 04:33, 19 November 2024
 | This article contains weasel words: vague phrasing that often accompanies biased or unverifiable information. Such statements should be clarified or removed. (March 2011) |
 | |
| Company type | AS |
|---|---|
| Industry | Jewelry |
| Founded | 2007 |
| Founder | Celine Engelstad, Gunnvor Vik |
| Headquarters | Professor Dahls gate 21, 0353 Oslo, Norway |
| Products | Jewels |
| Revenue | NOK 6.6 million (2009) - AS + DA |
| Number of employees | 4 |
| Website | http://www.celineengelstad.no/ |
Celine Engelstad AS is a Norwegian jewelry company headquartered in Oslo, Norway. The company was founded in 2007 by Celine Engelstad and Gunnvor Vik. The company produces handmade unique jewelry. They launched their first jewelry collection in October 2008.
By today several well-known persons are fond of being associated with the brand Celine Engelstad. Among others, to be mentioned are Lady Gaga, Rihanna, Paris Hilton, Tone Damli Aaberge, Princess Märtha Louise and Daniel Franck.
Description
Since their market entry in 2008 the company has been growing at 40 percent (2009–2010), highlighted by the recent establishment of an AS in 2010. Suppliers are located outside Hong Kong, and the chain has a total of 60 stores in Norway. The company's two main dealers are Mestergull and Thune.
The firm offers handmade and partly machine-made unique jewelry, focusing on details, hand-crafting and unique combinations of materials. Silver and 14 carat gold are used as basic materials, decorated with Swarovski crystals, freshwater pearls, leather, glass and other stones.
References
- "www.bedriftsdatabasen.no/firmainfo.aspx?id=1383368&coid=3954849".
{{cite web}}: Missing or empty|url=(help) - "www.inmagasinet.no/ny-norsk-smykkekolleksjon.4512879-87160.html".
- "www.massiv.no/artikler/24/lady-gaga-digger-fam-irvoll-og-celine-engelstad".
{{cite web}}: Missing or empty|url=(help) - "www.celineengelstad.no/forhandlere". Archived from the original on 2011-07-24.
- Interview with: Sandra Drgala, employee at Celine Engelstad AS
External links
- - Official Homepage for Celine Engelstad
- - Press release 2008
- - Dealers in Norway
- - Mestergull
- - Thune