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'''Low latency''' allows human-unnoticeable ] between an ] being processed and the corresponding ] providing real time characteristics. This can be especially important for internet connections utilizing services such as ] and ]; VOIP is not as important as a minor delay between input from each side of the conversation is generally blamed on non-technical issues.


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However, online gaming demands low latency so as not to disadvantage players with higher latencies due to highly varied ping times among fellow players - for this reason, game server applications generally favor players with lower latencies by determining the data relating to a player as known to the server, and allowing players to act on that, not the data as known by the fellow player's client.
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Low latency is currently a hot topic in the ], <ref>{{cite book|last=TABB|title=High Frequency Trading Technology: a TABB Anthology|year=2009|url=http://www.tabbgroup.com/PublicationDetail.aspx?PublicationID=498}}</ref> particularly where trading based on algorithms (]) is used to process market updates and turn around orders within milliseconds. Low latency trading refers to the network connections used by financial institutions to connect to stock exchanges and Electronic communication networks (ECNs) to execute financial transactions <ref>{{cite news|last=Mackenzie|first=Michael|title=The dash to flash|url=http://www.themistrading.com/article_files/0000/0493/8-6-09Financial_Times.pdf|accessdate=18 July 2011|newspaper=Financial Times|date=2009|author2=Grant, Jeremy|quote=extracting tiny slices of profit from trading small numbers of shares in companies, often between different trading platforms, with success relying on minimal variations in speed - or "latency", in the trading vernacular.}}</ref> . Joel Hasbrouck and Gideon Saar (2011) define latency as the sum of three components: the time it takes for information to reach the trader, the time it takes for the trader’s algorithms to analyze the information, and the time it takes for the generated action to reach the exchange and get implemented. The latencies claimed by many trading
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venues, however, are usually defined much more narrowly, typically as the processing delay measured from the entry of the order (at the vendor’s computer) to the transmission of an acknowledgement (from the vendor’s computer)<ref>{{cite web|last=Hasbrouck|first=Joel|title=Low-Latency Trading|url=http://www2.binghamton.edu/som/files/GideonSaar.pdf|accessdate=18 July 2011|page=1}}</ref> .With the spread of computerized trading, electronic trading now makes up 60% to 70% of the daily volume on the ] and algorithmic trading close to 35%. <ref>{{cite journal|last=Heires|first=Katherine|title=Code Green: Goldman Sachs & UBS Cases Heighten Need to Keep Valuable Digital Assets From Walking Out The Door. Millions in Trading Profits May Depend On It|journal=Securities Industry News|date=2009|year=2009|month=07|url=http://www.conatum.com/presscites/gogreen.pdf|accessdate=18 July 2011}}</ref> Trading using computers has developed to the point where millisecond improvements in network speeds offer a competitive advantage for financial institutions.

Low latency is also being discussed in the advertising community, as a form of advertising that responds rapidly to consumer inputs, often from tweets.


==References==
{{Reflist}}
*{{cite journal|last=Heires|first=Katherine|title=Code Green: Goldman Sachs & UBS Cases Heighten Need to Keep Valuable Digital Assets From Walking Out The Door. Millions in Trading Profits May Depend On It|journal=Securities Industry News|date=2009|year=2009|month=07|url=http://www.conatum.com/presscites/gogreen.pdf|accessdate=18 July 2011}}
==See also==
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