Vio (drink): Difference between revisions

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		⚫	{{Infobox beverage
	{{orphan\|date=October 2009}}

⚫	{{ ~~infobox~~ beverage
	\| name = Vio		\| name = Vio
	\| type = ]		\| type = ]
			\| image = ]
	\| abv =		\| abv =
	\| proof =		\| proof =
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	}}		}}

			'''Vio''' is a beverage produced by ] consisting of milk with flavored carbonated water. The flavors are Citrus Burst, Peach Mango, Very Berry, and Tropical Colada.<ref>{{cite news\|last1=Meikle\|first1=James\|title=Coca-Cola trials sweet, fizzy, milky 'vibrancy' drink in three US cities\|url=https://www.theguardian.com/business/2009/jul/27/coca-cola-carbonated-milk-drink\|access-date=2017-09-11\|work=]\|date=2009-07-27}}</ref>
	'''Vio''' is a beverage by ]. It is milk with carbonated water.
	Citrus Burst, Peach Mango, Very Berry and Tropical Colada are its flavors.

			The drink was tested on the ] market in 2009 but failed to find broad appeal although as of 2010 it was still produced in limited quantities.<ref name="Time50">{{cite news\|last1=Fletcher\|first1=Dan\|title=Vio - The 50 Worst Inventions\|url=https://content.time.com/time/specials/packages/article/0,28804,1991915_1991909_1991913,00.html\|access-date=2017-09-11\|work=]\|date=2010-05-27}}</ref> In 2016, Coca-Cola India launched a non-carbonated flavored milk product also named ].<ref>{{cite web \|url=https://www.coca-colaindia.com/newsroom/coca-cola-india-launches-ready-drink-flavoured-milk-offering-vio-bangalore# \|title=Coca-Cola India launches Ready-To-Drink flavoured milk offering-VIO \|author=<!--Not stated--> \|date=2016-02-04 \|website=coca-colaindia.com \|access-date=2018-09-16 }}</ref> The Coca-Cola Company sells a similar product in ] called ].<ref>{{cite news\|last1=Bonisteel\|first1=Sara\|title=Vio -- A New Fizzy Milk Drink from Coca-Cola\|url=http://www.slashfood.com/2009/07/28/vio-a-new-fizzy-milk-drink-from-coca-cola\|access-date=2017-09-11\|work=Slashfood\|publisher=]\|date=2009-07-28\|archive-url=https://web.archive.org/web/20090801085503/http://www.slashfood.com/2009/07/28/vio-a-new-fizzy-milk-drink-from-coca-cola\|url-status=dead\|archive-date=2009-08-01}}</ref>
	The drink is new in American market, but The Coca-Cola Company had a similar product, sold exclusively in Japan in early 1990. :)

			'']'' magazine included Vio in its 50 Worst Inventions list published in 2010 and in its Top 10 Bad Beverage Ideas list.<ref name="Time50" /><ref>{{cite news\|title=Vio - Top 10 Bad Beverage Ideas\|url=https://content.time.com/time/specials/packages/article/0,28804,1913612_1913610_1913552,00.html\|access-date=2017-09-11\|work=]}}</ref>

			== Relaunch ==
			In 2020, ] has launched regional beverage Spiced Buttermilk under its VIO brand in India.<ref>{{Cite web\|title=Milk it! Coca Cola plans to re-enter dairy business with Vio brand\|url=https://www.moneycontrol.com/news/business/milk-it-coca-cola-plans-to-re-enter-dairy-business-with-vio-brand-2795521.html\|access-date=2020-06-17\|website=Moneycontrol}}</ref><ref>{{Cite web\|date=2020-06-16\|title=Coca-Cola's spiced buttermilk to take on Amul, Mother Dairy, as Coke maker pushes Indian beverages\|url=https://www.financialexpress.com/industry/coca-colas-spiced-buttermilk-to-take-on-amul-mother-dairy-as-coke-maker-pushes-indian-beverages/1993076/\|access-date=2020-06-17\|website=The Financial Express\|language=en-US}}</ref><ref>{{Cite web\|title=Beat the Heat This Summer With VIO Spiced Buttermilk a Refreshing New Product From Coca-Cola India\|url=https://www.theweek.in/wire-updates/business/2020/06/16/pwr3-coca-cola-india.html\|access-date=2020-06-17\|website=The Week\|language=en}}</ref>


	<ref>http://www.slashfood.com/2009/07/28/vio-a-new-fizzy-milk-drink-from-coca-cola</ref>
	==References==		==References==
	{{~~reflist~~}}		{{Reflist}}

			==External links==
			*{{Commonscatinline\|Vio (drink)}}

			{{Coca-Cola brands}}

	]		]
	]		]

⚫	{{nonalcoholic-drink-stub}}

		⚫	{{nonalcoholic-drink-stub}}
	]

Latest revision as of 12:05, 17 November 2024

Vio

Type	Milk
Manufacturer	The Coca-Cola Company
Country of origin	United States
Introduced	2009
Colour	White

Vio is a beverage produced by The Coca-Cola Company consisting of milk with flavored carbonated water. The flavors are Citrus Burst, Peach Mango, Very Berry, and Tropical Colada.

The drink was tested on the American market in 2009 but failed to find broad appeal although as of 2010 it was still produced in limited quantities. In 2016, Coca-Cola India launched a non-carbonated flavored milk product also named Vio. The Coca-Cola Company sells a similar product in Japan called Qoo.

Time magazine included Vio in its 50 Worst Inventions list published in 2010 and in its Top 10 Bad Beverage Ideas list.

Relaunch

In 2020, The Coca-Cola Company has launched regional beverage Spiced Buttermilk under its VIO brand in India.

References

Meikle, James (2009-07-27). "Coca-Cola trials sweet, fizzy, milky 'vibrancy' drink in three US cities". The Guardian. Retrieved 2017-09-11.
^ Fletcher, Dan (2010-05-27). "Vio - The 50 Worst Inventions". Time. Retrieved 2017-09-11.
"Coca-Cola India launches Ready-To-Drink flavoured milk offering-VIO". coca-colaindia.com. 2016-02-04. Retrieved 2018-09-16.
Bonisteel, Sara (2009-07-28). "Vio -- A New Fizzy Milk Drink from Coca-Cola". Slashfood. AOL. Archived from the original on 2009-08-01. Retrieved 2017-09-11.
"Vio - Top 10 Bad Beverage Ideas". Time. Retrieved 2017-09-11.
"Milk it! Coca Cola plans to re-enter dairy business with Vio brand". Moneycontrol. Retrieved 2020-06-17.
"Coca-Cola's spiced buttermilk to take on Amul, Mother Dairy, as Coke maker pushes Indian beverages". The Financial Express. 2020-06-16. Retrieved 2020-06-17.
"Beat the Heat This Summer With VIO Spiced Buttermilk a Refreshing New Product From Coca-Cola India". The Week. Retrieved 2020-06-17.

External links

Media related to Vio (drink) at Wikimedia Commons

The Coca-Cola Company

Brands

Soft drinks	A&W Root Beer (Canada only) Ambasa Ameyal Barq's Beat Beverly Bjäre Julmust Blue Sky Cannings Coca-Cola Fanta Frutee Hit Icy Kist Royal Tropical Fioravanti Fresca Fruktime Frutonic Guaraná Jesus Inca Kola Iron Brew Joya Kia-Ora Kinley Kola Inglesa Krest Kuat Lemon & Paeroa Lift Mare Rosso Mello Yello Mezzo Mix Moxie Nordic Mist Northern Neck Ginger Ale OK Soda Pibb Xtra Portello Quatro Quwat Jabal Ramblin' Root Beer RimZim Red Flash Santiba Sarsi Seagram's Senzao Smart Sparkle Sparletta Sprite Chinotto Stoney Surge Urge Tab Tanora Tiky Vault VegitaBeta Victoria Yoli
Juices and teas	Ayataka Capri-Sun Delaware Punch Enviga Far Coast Five Alive Fruitopia Frutonic Fuze Glaceau Gold Peak Hi-C Honest Tea Innocent Matte Leão Minute Maid Cappy Nestea Oasis Odwalla Qoo Peace Iced Tea Simply Beverages Sokenbicha Sparkle Tum-E Yummies VitaminWater Zico
Sports drinks	Aquarius Bodyarmor SuperDrink Powerade
Monster Beverage (17.9% stake)	BPM Energy Burn Formula 50 Full Throttle Live+ Monster Mother NOS RAC 124 Relentless Tab Energy Von Dutch
Bottled water	Abbey Well AdeS Arwa Aquarius Ciel Dasani Deep River Rock Malvern Water Smartwater Topo Chico Valpre
Coffee-based	Caribou Coffee Costa Coffee Dunkin' Donuts Georgia illy
Dairy-based	Fairlife Swerve Vio
Purchased from Bisleri	Citra Gold Spot Limca Thums Up Maaza

Joint ventures

Former holdings

Legal

United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916)
Escola v. Coca-Cola Bottling Co. (1944)
Sinaltrainal v. Coca-Cola (2001)
POM Wonderful v. Coca-Cola (2014)

Campaigns
and slogans

Other

Coca-Cola buildings and structures
Criticism of Coca-Cola
- Cocacolonization
Coca-Cola Freestyle
Cola wars
Limca Book of Records
One, Two, Three (1961 film)

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