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] ]
'''IntelliTXT''', an "in-text" advertisement platform developed by ], is an example of ]. Website authors insert a ] into their pages which calls the IntelliTXT platform when a viewer views the page; this script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their ads associated with particular words. "Context" is considered in an attempt to make the ads relevant to the web page hosting IntelliTXT. '''IntelliTXT''' is a ] platform developed by Vibrant Media. Web page publishers insert a ] into their pages which calls the IntelliTXT platform when a viewer views the page. This script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their particular words associated to their advertisements.

The liability of this feature is that it makes pages more difficult to read; scrolling down the page may inadvertently cause delays while ads flash on and pause before disappearing.

Publishers choose to run IntelliTXT advertising campaigns on their websites to generate advertising revenue.


== Customers == == Customers ==
According to Vibrant Media, more than 4500 publishers use the IntelliTXT system. ], ] and ] are advertising on the platform, their ads reaching more than 100 million unique users in the US and 170 million internationally each month.<ref>{{citeweb|url=http://www.vibrantmedia.com/about_vibrant/pressReleases/Vibrant_Media_Named_One_of_the_Fastest-Growing_Companies_on_Inc_500_List.asp|title=Vibrant Media Named One of the Fastest-Growing Companies on Inc. 500 List}}</ref> According to Vibrant Media, more than 4500 publishers use the IntelliTXT system. ], ] and ] are advertising on the platform, their ads reaching more than 100 million unique users in the US and 170 million internationally each month.<ref>{{cite web|url=http://www.vibrantmedia.com/about_vibrant/pressReleases/Vibrant_Media_Named_One_of_the_Fastest-Growing_Companies_on_Inc_500_List.asp|title=Vibrant Media Named One of the Fastest-Growing Companies on Inc. 500 List|access-date=2009-10-08|archive-url=https://web.archive.org/web/20091024052858/http://www.vibrantmedia.com/about_vibrant/pressReleases/Vibrant_Media_Named_One_of_the_Fastest-Growing_Companies_on_Inc_500_List.asp|archive-date=2009-10-24|url-status=dead}}</ref>


== Competitors == == Competitors ==
* ] * ]
* ] (beta)


== References == == References ==
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* {{cite web * {{cite web
| last = Morrissey |last=Morrissey
| first = Brian |first=Brian
| title = Video Ads Spread to Links |title=Video Ads Spread to Links
| publisher = ] |publisher=]
| date = 2006-06-12 |date=2006-06-12
| url = http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002651638&imw=Y |url=http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002651638&imw=Y
|accessdate=2007-05-09
| accessdate = 2007-05-09 |archiveurl = http://web.archive.org/web/20070927212906/http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002651638&imw=Y <!-- Bot retrieved archive --> |archivedate = 2007-09-27}} |archiveurl=https://web.archive.org/web/20070927212906/http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002651638&imw=Y
|archivedate=2007-09-27
|url-status=dead
}}
{{refend}} {{refend}}


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] ]

Latest revision as of 02:03, 5 October 2020

Example of an intellitext ad
The IntelliTXT Logo.

IntelliTXT is a keyword advertising platform developed by Vibrant Media. Web page publishers insert a script into their pages which calls the IntelliTXT platform when a viewer views the page. This script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their particular words associated to their advertisements.

Customers

According to Vibrant Media, more than 4500 publishers use the IntelliTXT system. Nike, Sony and Microsoft are advertising on the platform, their ads reaching more than 100 million unique users in the US and 170 million internationally each month.

Competitors

References

  1. "Vibrant Media Named One of the Fastest-Growing Companies on Inc. 500 List". Archived from the original on 2009-10-24. Retrieved 2009-10-08.

External links

Category: