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{{Short description|Thai public organization}}
⚫ The '''Thailand Convention and Exhibition Bureau''' (also known under the acronym '''TCEB''') is a public organization established by a ] that was published in the ] on September 18, 2002.<ref>{{cite book|last=Rogers|first=Tony|title=Conferences and Conventions (1st edition)|year=2003|publisher=Butterworth-Heinemann|isbn=0750657472|page=278|url=http://books.google.com/books?id=sDD8XGOWoJMC&pg=PA278&dq=%22Thailand+Convention+and+Exhibition+Bureau%22&hl=en&sa=X&ei=1HtCUuarG5Hj4AOB9oGYCg&ved=0CE8Q6AEwBg#v=onepage&q=%22Thailand%20Convention%20and%20Exhibition%20Bureau%22&f=false}}</ref> TCEB became operational in 2004 and has been in operation since that point in time.<ref>{{cite web|title=TCEB launches 'Asean We Stand' project|url=http://www.nationmultimedia.com/business/TCEB-launches-Asean-We-Stand-project-30215292.html|publisher=The Nation (Thailand)|accessdate=25 September 2013}}</ref>
{{Infobox government agency
| name = Thailand Convention and Exhibition Bureau
| native_name_a = สำนักงานส่งเสริมการจัดการประชุมและนิทรรศการ
| image = Chiruit Isarangkun Na Ayuthaya (2023).jpg
| image_caption = Chiruit Isarangkun Na Ayuthaya at IMEX 2023
| formed = {{Start date and age|2002|09|27|df=y}}
| preceding2 = <!-- up to |preceding6= -->
| superseding2 = <!-- up to |superseding6= -->
| headquarters = Bangkok
| employees = 143
| budget = 895 million baht (FY2019)
| chief1_name = Chiruit Isarangkun Na Ayuthaya
| chief1_position = President
| parent_department = ]
| website = {{Official website|businesseventsthailand.com}}
}}


The organization's main objective is to promote travel to ] by way of showcasing it as a destination for events such as meetings, incentive travel, conventions, and exhibitions. The TCEB refers to this objective as "MICE".<ref>{{cite news|last=Ballard|first=Sam|title=Thailand aims for Chinese MICE business|url=http://www.traveldailymedia.com/197143/thailand-aims-for-chinese-mice-business/|accessdate=25 September 2013|newspaper=Travel Daily Media|date=09 SEP 2013}}</ref> The '''Thailand Convention and Exhibition Bureau''' ('''TCEB''') ({{langx|th|สำนักงานส่งเสริมการจัดการประชุมและนิทรรศการ}}) is a public organization established by ] in 2002<ref>{{cite web |title=Introduction & Background |url=https://www.businesseventsthailand.com/article/introduction-background |website=TCEB |accessdate=15 September 2018}}</ref> to promote ] as a destination for ] (MICE).<ref>{{cite news|last=Ballard|first=Sam|title=Thailand aims for Chinese MICE business|url=http://www.traveldailymedia.com/197143/thailand-aims-for-chinese-mice-business/|accessdate=25 September 2013|newspaper=Travel Daily Media|date=9 Sep 2013}}</ref>


==History==
TCEB acts as a promotion centre, orchestrating efforts being undertaken by Thai government and local public sector parties, and is a source for counseling services. All of this is provided with the objective of promoting business events in Thailand.
⚫ The establishment of the organization was announced on 27 September 2002.<ref>{{cite book|last=Rogers|first=Tony|title=Conferences and Conventions|edition=1st|year=2003|publisher=Butterworth-Heinemann|isbn=0750657472|page=278|url=https://books.google.com/books?id=sDD8XGOWoJMC&dq=%22Thailand+Convention+and+Exhibition+Bureau%22&pg=PA278}}</ref> It became operational in 2004.<ref>{{cite web|title=TCEB launches 'Asean We Stand' project|url=http://www.nationmultimedia.com/business/TCEB-launches-Asean-We-Stand-project-30215292.html|work=The Nation|accessdate=25 September 2013}}</ref> Thailand's MICE revenues in 2004 amounted to 31.7 million ].<ref name="BP-20180915">{{cite news |last1=Sritama |first1=Suchat |title=Of Mice and music: TCEB's change agent |url=https://www.bangkokpost.com/business/news/1540438/of-mice-and-music-tcebs-change-agent |accessdate=15 September 2018 |work=Bangkok Post}}</ref>
The ] established TCEB under the ] to be the organization responsible for stimulating ]. One of the bureau's roles is to encourage the inclusion of Thai arts and culture in these events in order to promote the national heritage.<ref>{{cite web|url=https://www.businesseventsthailand.com/article/vision-statement|title=Vision & Statement|website=TCEB|accessdate=2018-09-15}}</ref>


Chiruit Isarangkun Na Ayuthaya began a four-year term as president of TCEB on 15 May 2017. He is keen on spreading MICE business to areas beyond Bangkok, especially four target cities: ], ], ], and ].<ref name="BP-20180915" />
TCEB Major Partners and industry members
Major Partners
* The Tourism Authority of Thailand (TAT)
* Bulleted list item
* Thai Airways International (TG)
* Tourism Council of Thailand (TCT
* Trade Exhibition Association (Thai) (TEA)
* Thailand Incentive & Convention Association (TICA)
* Thai Hotels Association (THA)
* Star Alliance


==Services and campaigns==
Industry Members
The organization acts as a promoter and a source of advisory services.<ref>{{cite web |title=Support & Solutions |url=https://www.businesseventsthailand.com/article/support-solutions |website=TCEB |accessdate=2018-09-15}}</ref> It is involved in:
* The Asian Association of Convention and Visitor Bureaus
* Meetings and incentives services: The Meetings and Incentives Department serves as a one-stop source of information, advice, and recommendations on the promotion of international corporate meetings and incentive travel in Thailand.
* Bulleted list item
* Convention services: Assists international associations organize conventions in Thailand.
* International Association of Exhibitions and Events
* Exhibition services: Help in establishing exhibitions
* International Congress & Convention Association
* The Global Association of the Exhibition Industry
* Union of International Associations


⚫ In 2011, TCEB launched a campaign entitled "The Next Best Shows". The campaign sought to raise the number of visitors and revenue before it was scheduled end in 2014.<ref>{{cite book|last=Rogers|first=Tony|title=Conferences and Conventions|edition=3rd|year=2013|publisher=Routledge|isbn=978-0415526685|page=126|url=https://books.google.com/books?id=rycsBL3PfRgC&dq=%22Thailand+Convention+and+Exhibition+Bureau%22&pg=PA126}}</ref>


In 2013, TCEB launched the "Thailand CONNECT"<ref>{{cite news|title=TCEB launches 'Thailand CONNECT' campaign to boost MICE tourism|url=http://www.travelbizmonitor.com/tceb-launches-thailand-connect-campaign-to-boost-mice-tourism-21998|newspaper=Travel Monitor Biz}}</ref> campaign. The campaign will enhance the global visibility of the Thailand brand as part of the five-year master plan (2012-2016) and its three key strategies: win, promote, and develop.
⚫ In 2011 TCEB launched a campaign entitled ''The Next Best Shows''. The campaign would span an estimated five year time period and seeks to raise the amount of visitors and revenue before the campaign's scheduled end in 2014.<ref>{{cite book|last=Rogers|first=Tony|title=Conferences and Conventions (3rd Edition)|year=2013|publisher=Routledge|isbn=041552668X|page=126|url=http://books.google.com/books?id=rycsBL3PfRgC&pg=PA126&dq=%22Thailand+Convention+and+Exhibition+Bureau%22&hl=en&sa=X&ei=1HtCUuarG5Hj4AOB9oGYCg&ved=0CEoQ6AEwBQ#v=onepage&q=%22Thailand%20Convention%20and%20Exhibition%20Bureau%22&f=false}}</ref>


In 2014, TCEB adopted social media campaigns.<ref>{{cite news|title=TCEB Adopts social media campaign|url=http://www.ttrweekly.com/site/2014/03/tceb-adopts-social-media-campaign|newspaper=TTR Weekly|access-date=2014-06-30|archive-url=https://web.archive.org/web/20140715104717/http://www.ttrweekly.com/site/2014/03/tceb-adopts-social-media-campaign/|archive-date=2014-07-15|url-status=dead}}</ref>
In 2013 TCEB launched THAILAND CONNECT campaign. The campaign will help enhance the global visibility of the Thailand brand as part of the Five-Year Master Plan (2012-2016) and its three key strategies - WIN, PROMOTE and DEVELOP


==Performance and budget==
TCEB claims that in 2018 almost 200,000 visitors met with 35,000 exhibitors on a combined show floor of more than 640,000 m<sup>2</sup> (net space sold), generating revenue of 10 billion baht (US$602 million). In the first quarter of 2019, exhibition visitors to Thailand grew by 61 percent, from 21,845 to 43,100, while revenues climbed 45 percent year-over-year, from 2,223 to 3,214 million baht.<ref>{{cite news |title=The growth and rise of Thailand's exhibition industry|url=https://www.bangkokpost.com/business/news/1669716/the-growth-and-rise-of-thailands-exhibition-industry |accessdate=2019-05-01 |work=Bangkok Post |date=2018-12-28 |type=Press release}}</ref>

TCEB's budget for ] 2019 (FY2019) is 895 million ], down from 958.5 million in FY2018 and 992.3 million baht in FY2017.<ref>{{cite book |title=Thailand's Budget in Brief Fiscal Year 2019 |date=September 2018 |publisher=Bureau of the Budget|location=Bangkok |page=84 |url=http://www.bb.go.th/en/topic-detail.php?id=8322&mid=456&catID=0 |accessdate=2018-11-02}}</ref><ref>{{cite book |title=Thailand's Budget in Brief Fiscal Year 2018|date=2017 |publisher=Bureau of the Budget (Thailand) |location=Bangkok |page=84 |edition=Revised |url=http://www.bb.go.th/en/topic-detail.php?id=7262&mid=456&catID=0 |accessdate=2018-09-15}}</ref> MICE revenues in 2017 were 104 billion baht. The 2018 target is 124 billion baht.<ref name="BP-20180915" />


==References== ==References==
{{reflist}} {{reflist}}

==External links==
* {{official|http://www.tceb.or.th/home/}}


] ]
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Latest revision as of 11:22, 30 November 2024

Thai public organization
Thailand Convention and Exhibition Bureau
สำนักงานส่งเสริมการจัดการประชุมและนิทรรศการ

Chiruit Isarangkun Na Ayuthaya at IMEX 2023
Agency overview
Formed27 September 2002; 22 years ago (2002-09-27)
HeadquartersBangkok
Employees143
Annual budget895 million baht (FY2019)
Agency executive
  • Chiruit Isarangkun Na Ayuthaya, President
Parent departmentOffice of the Prime Minister
WebsiteOfficial website

The Thailand Convention and Exhibition Bureau (TCEB) (Thai: สำนักงานส่งเสริมการจัดการประชุมและนิทรรศการ) is a public organization established by royal decree in 2002 to promote Thailand as a destination for meetings, incentives, conferencing, exhibitions (MICE).

History

The establishment of the organization was announced on 27 September 2002. It became operational in 2004. Thailand's MICE revenues in 2004 amounted to 31.7 million baht.

The Royal Thai Government established TCEB under the Office of the Prime Minister to be the organization responsible for stimulating MICE in Thailand. One of the bureau's roles is to encourage the inclusion of Thai arts and culture in these events in order to promote the national heritage.

Chiruit Isarangkun Na Ayuthaya began a four-year term as president of TCEB on 15 May 2017. He is keen on spreading MICE business to areas beyond Bangkok, especially four target cities: Chiang Mai, Khon Kaen, Pattaya, and Phuket.

Services and campaigns

The organization acts as a promoter and a source of advisory services. It is involved in:

  • Meetings and incentives services: The Meetings and Incentives Department serves as a one-stop source of information, advice, and recommendations on the promotion of international corporate meetings and incentive travel in Thailand.
  • Convention services: Assists international associations organize conventions in Thailand.
  • Exhibition services: Help in establishing exhibitions

In 2011, TCEB launched a campaign entitled "The Next Best Shows". The campaign sought to raise the number of visitors and revenue before it was scheduled end in 2014.

In 2013, TCEB launched the "Thailand CONNECT" campaign. The campaign will enhance the global visibility of the Thailand brand as part of the five-year master plan (2012-2016) and its three key strategies: win, promote, and develop.

In 2014, TCEB adopted social media campaigns.

Performance and budget

TCEB claims that in 2018 almost 200,000 visitors met with 35,000 exhibitors on a combined show floor of more than 640,000 m (net space sold), generating revenue of 10 billion baht (US$602 million). In the first quarter of 2019, exhibition visitors to Thailand grew by 61 percent, from 21,845 to 43,100, while revenues climbed 45 percent year-over-year, from 2,223 to 3,214 million baht.

TCEB's budget for fiscal year 2019 (FY2019) is 895 million baht, down from 958.5 million in FY2018 and 992.3 million baht in FY2017. MICE revenues in 2017 were 104 billion baht. The 2018 target is 124 billion baht.

References

  1. "Introduction & Background". TCEB. Retrieved 15 September 2018.
  2. Ballard, Sam (9 Sep 2013). "Thailand aims for Chinese MICE business". Travel Daily Media. Retrieved 25 September 2013.
  3. Rogers, Tony (2003). Conferences and Conventions (1st ed.). Butterworth-Heinemann. p. 278. ISBN 0750657472.
  4. "TCEB launches 'Asean We Stand' project". The Nation. Retrieved 25 September 2013.
  5. ^ Sritama, Suchat. "Of Mice and music: TCEB's change agent". Bangkok Post. Retrieved 15 September 2018.
  6. "Vision & Statement". TCEB. Retrieved 2018-09-15.
  7. "Support & Solutions". TCEB. Retrieved 2018-09-15.
  8. Rogers, Tony (2013). Conferences and Conventions (3rd ed.). Routledge. p. 126. ISBN 978-0415526685.
  9. "TCEB launches 'Thailand CONNECT' campaign to boost MICE tourism". Travel Monitor Biz.
  10. "TCEB Adopts social media campaign". TTR Weekly. Archived from the original on 2014-07-15. Retrieved 2014-06-30.
  11. "The growth and rise of Thailand's exhibition industry". Bangkok Post (Press release). 2018-12-28. Retrieved 2019-05-01.
  12. Thailand's Budget in Brief Fiscal Year 2019. Bangkok: Bureau of the Budget. September 2018. p. 84. Retrieved 2018-11-02.
  13. Thailand's Budget in Brief Fiscal Year 2018 (Revised ed.). Bangkok: Bureau of the Budget (Thailand). 2017. p. 84. Retrieved 2018-09-15.
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