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{{Short description|American jewelry company}} | |||
{{Use mdy dates|date=March 2020}} | |||
{{COI|date=August 2017}} | |||
{{Infobox company | {{Infobox company | ||
| name = Brilliant Earth | | name = Brilliant Earth | ||
| logo = |
| logo = Brilliant Earth wordmark.svg | ||
| |
| logo_size = 200px | ||
| |
| type = ] | ||
⚫ | | traded_as = {{NASDAQ|BRLT}} | ||
| image_caption = | |||
| trading_name = <!-- d/b/a/, doing business as - if different from legal name above --> | |||
| native_name = <!-- Company's name in home country language --> | |||
| native_name_lang = <!-- Use ISO 639-2 code, e.g. "fr" for French. If there is more than one native name, in different languages, enter those names using {{lang}}, instead. --> | |||
| romanized_name = | |||
| former type = | |||
| type = Private | |||
⚫ | | traded_as = | ||
| industry = Jewelry | | industry = Jewelry | ||
| genre = <!-- Only used with media and publishing companies --> | | genre = <!-- Only used with media and publishing companies --> | ||
| |
| foundation = {{start date and age|2005|8}} | ||
⚫ | | founders = Beth Gerstein<br />Eric Grossberg | ||
| predecessor = | |||
| successor = | |||
| foundation = August 2005 | |||
| founder = | |||
| defunct = <!-- {{End date|YYYY|MM|DD}} --> | | defunct = <!-- {{End date|YYYY|MM|DD}} --> | ||
| location_city = San Francisco, California | | location_city = ] | ||
| location_country = |
| location_country = U.S. | ||
| |
| key_people = Beth Gerstein and Eric Grossberg, co-CEOs | ||
⚫ | | homepage = {{URL|www.brilliantearth.com}} | ||
| area_served = | |||
}} | |||
⚫ | | |
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| products = | |||
| production = | |||
| services = | |||
| revenue = | |||
| operating_income = | |||
| net_income = | |||
| aum = <!-- Only used with financial services companies --> | |||
| assets = | |||
| equity = | |||
| owner = | |||
| num_employees = | |||
| parent = | |||
| divisions = | |||
| subsid = | |||
⚫ | | homepage = |
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| footnotes = | |||
| intl = | |||
| bodystyle = | |||
}}'''Brilliant Earth''' is a company that designs and sells engagement rings and other jewelry which is certified as being ethically produced.<ref name="three">{{cite news|title=Couple's ringing endorsement of ethical jewelry|url=http://www.sfgate.com/style/article/Couple-s-ringing-endorsement-of-ethical-jewelry-3217614.php|first=Kathryn|last=Roethel|date=February 12, 2012|accessdate=February 13, 2014|newspaper=San Francisco Chronicle}}</ref> According to ''BusinessWeek'' it has been influential in creating a market for ethically-sourced jewelry.<ref name="bw"/> | |||
'''Brilliant Earth''' is an American company that sells jewelry featuring diamonds and other gemstones that are asserted to be ethically sourced.<ref name="cnn">{{cite news |last1=Ibrahim |first1=Banu |title=Getting engaged? Here's how to find the perfect ring |url=https://www.cnn.com/2020/01/31/cnn-underscored/how-to-find-the-perfect-engagement-ring/index.html |accessdate=January 31, 2020 |publisher=]}}</ref> The company was established in August 2005 by Beth Gerstein and Eric Grossberg, and is headquartered in ].<ref name="forbes1">{{cite news |last1=Robinson |first1=Cheryl |title=How Brilliant Earth Is Disrupting The Diamond Industry And Enhancing The Customer Experience |url=https://www.forbes.com/sites/cherylrobinson/2019/05/07/brilliant-earth/#332a8a8159d7 |accessdate=May 7, 2019 |work=]}} {{Self-published source|date=March 2020}}</ref> According to '']'', the company has been influential in creating a market for ethically sourced jewelry.<ref name="bw"/> Some provenance claims were disputed as per a 2017 ] article.<ref name="TNWJune2017">{{cite news|title=Inside the 'conflict-free' diamond scam costing online buyers millions |url=https://thenextweb.com/insider/2017/06/17/shady-online-diamond-dealer-proves-conflict-free-is-no-guarantee/|first=Bryan|last=Clark|date=June 16, 2017|accessdate=June 17, 2017|newspaper=The Next Web}}</ref> | |||
⚫ | The idea for Brilliant Earth was conceived in 2004 by two ] alumni, Beth Gerstein and Eric Grossberg.<ref name="bw"/> |
||
The company's diamonds were initially sourced exclusively from the ] and ] mines in Canada.<ref name="two"/><ref>{{cite news|title=They’re real - but made by man|first=Marina|last=Vataj|date=December 4, 2006|accessdate=February 14, 2014|url=http://nypost.com/2006/12/04/theyre-real-but-made-by-man-synthetic-stones-promise-diamonds-without-guilt-peace-of-mine/|newspaper=The New York Post}}</ref> Canadian mines are the industry's primary source of ethically mined diamonds, because the working conditions are regulated by the government.<ref name="bw"/><ref name="two"/> Since then Brilliant Earth has also started sourcing diamonds from Namibia, Africa and Botswana, Africa, where it assessed that the diamonds were sourced to the company's ethical standards.<ref name="two"/><ref>{{cite news|title=How do I buy an ethical engagement ring|first=Kate|last=Sheppard|date=October 17, 2011|accessdate=February 21, 2014|url=http://www.motherjones.com/environment/2011/10/how-do-i-buy-ethical-engagement-ring|publisher=Mother Jones}}</ref> Brilliant Earth uses recycled gold, silver and platinum materials or obtains them from co-ops that meet standards set by the Alliance for Responsible Mining.<ref name="two">{{cite news|title=How to tie an eco-friendly knot|first=Steve|last=Carey|url=http://www.canada.com/life/fashion-beauty/friendly+knot/2572016/story.html|publisher=Canada.com|accessdate=February 14, 2014}}</ref><ref name="green">{{cite news|title=5 ways jewelry is becoming cleaner and greener|first=Christina|last=DesMarais|date=February 14, 2014|url= http://www.greenbiz.com/blog/2014/02/14/5-ways-jewelry-becoming-cleaner-and-greener|publisher=Greenbiz|accessdate=February 20, 2014}}</ref><ref name="LandrumEdwards2009"/> The company's ] are from either ] or ].<ref name="two"/> It also sells "vintage rings" that have had previous owners.<ref name="three"/> | |||
==History== | |||
Brilliant Earth donates five percent of its profits to charities that help African communities affected by ].<ref name="two"/><ref name="LandrumEdwards2009">{{cite book|author1=Nancy E. Landrum|author2=Sandra Edwards|title=Sustainable Business: An Executive's Primer|url=http://books.google.com/books?id=EgknBPvydHUC&pg=PA104|date=August 1, 2009|publisher=Business Expert Press|isbn=978-1-60649-049-5|pages=104}}</ref> It also " the concept of buying 'conflict-free' diamonds that don’t contribute to warfare and dictatorships."<ref>{{cite news|publisher=KEYE TV|title=Pop the question with a recycled ring or conflict-free diamond|date=January 31, 2012|url=|first=Barbara|last=Kessler|accessdate=February 14, 2014}}</ref> | |||
⚫ | The idea for Brilliant Earth was conceived in 2004 by two ] alumni, Beth Gerstein and Eric Grossberg.<ref name="bw"/> Gerstein has said she was looking for an ethically produced engagement ring in 2003,<ref name="three">{{cite news|title=Couple's ringing endorsement of ethical jewelry|url=http://www.sfgate.com/style/article/Couple-s-ringing-endorsement-of-ethical-jewelry-3217614.php|first=Kathryn|last=Roethel|date=February 12, 2012|accessdate=February 13, 2014|newspaper=San Francisco Chronicle}}</ref><ref>{{cite news|newspaper=Los Angeles Times|first=Alana|last=Semuels|date=February 14, 2007|access-date=February 14, 2014|url=https://www.latimes.com/archives/la-xpm-2007-feb-14-fi-jewelry14-story.html|title=Jewelry companies look for values in valuables}}</ref> failing which she partnered with Grossberg to establish Brilliant Earth<ref name="forbes1" /> in August 2005, and launched their e-commerce website in July 2006.<ref name="bw">{{cite news|title=Shopping for the Guilt-Free Diamond|first=Jeffrey|last=Gangemi|date=October 18, 2006|accessdate=February 13, 2014|url=http://www.businessweek.com/stories/2006-10-18/shopping-for-the-guilt-free-diamondbusinessweek-business-news-stock-market-and-financial-advice|archive-url=https://web.archive.org/web/20130308121018/http://www.businessweek.com/stories/2006-10-18/shopping-for-the-guilt-free-diamondbusinessweek-business-news-stock-market-and-financial-advice|url-status=dead|archive-date=March 8, 2013|newspaper=BusinessWeek}}</ref><ref>{{cite news|newspaper=Newsweek|date=March 11, 2007|accessdate=February 14, 2014|url=http://www.newsweek.com/jewelry-politically-correct-karats-95487|title=Jewelry: Politically Correct Karats}}</ref> | ||
The company has since opened showrooms in San Francisco, ], and elsewhere in the United States.<ref>{{Cite web|url=http://www.brilliantearth.com/san-francisco-bay-area-jewelers/|title=Brilliant Earth|website=Brilliant Earth|access-date=2016-11-01}}</ref><ref>{{cite web|url=https://www.washingtonian.com/2017/05/11/inside-brilliant-earths-sleek-new-showroom-in-cadys-alley/ |title=Inside Brilliant Earth's Sleek New Showroom in Cady's Alley |date=May 11, 2017 |first=Hayley |last=Garrison Phillips |work=] |accessdate=July 16, 2018}}</ref><ref>{{cite web|url=https://www.chainstoreage.com/news/ethically-sourced-brilliant-earth-expanding-brick-and-mortar/ |title=Ethically-sourced Brilliant Earth expanding in brick-and-mortar |date=March 6, 2017 |first=Marianne |last=Wilson |work=Chain Store Age |accessdate=July 16, 2018}}</ref><ref>{{cite web|url=https://denverite.com/2017/08/07/ethically-sound-fine-jewelry-store-opens-cherry-creek/ |title=A jewelry store that promises no 'blood diamonds' opens in Cherry Creek |date=August 7, 2017 |first=Adrian D. |last=Garcia |work=Denverite |accessdate=July 16, 2018}}</ref> | |||
⚫ | == |
||
The company completed an ] in September 2021.<ref>{{cite news |last1=Wack |first1=Chris |title=Brilliant Earth Group Shares Rise 35% in First Day of Trade |url=https://www.marketwatch.com/story/brilliant-earth-group-shares-rise-35-in-first-day-of-trade-271632418084 |access-date=23 September 2021 |work=MarketWatch |date=23 September 2021 |language=EN-US}}</ref> | |||
⚫ | {{reflist |
||
==Operations== | |||
⚫ | == |
||
Brilliant Earth uses both natural diamonds and lab-created diamonds in its jewelry.<ref>{{cite web|url=https://qz.com/657236/how-to-propose-with-an-engagement-diamond-as-rock-solid-as-your-ethical-values/ |title=How to propose with an engagement diamond as rock-solid as your ethical values |date=April 14, 2016 |first=Jenni |last=Avins |work=] |accessdate=July 16, 2018}}</ref> The natural diamonds are sourced from ] and ] mines in Canada,<ref name="two"/><ref>{{cite news|title=They're real - but made by man|first=Marina|last=Vataj|date=December 4, 2006|accessdate=February 14, 2014|url=https://nypost.com/2006/12/04/theyre-real-but-made-by-man-synthetic-stones-promise-diamonds-without-guilt-peace-of-mine/|newspaper=The New York Post}}</ref> and from ] and ].<ref name="two"/><ref>{{cite news|title=How do I buy an ethical engagement ring|first=Kate|last=Sheppard|date=October 17, 2011|accessdate=February 21, 2014|url=https://www.motherjones.com/environment/2011/10/how-do-i-buy-ethical-engagement-ring|publisher=Mother Jones}}</ref> The company's ]s are from either Australia or ].<ref name="two"/> | |||
* | |||
The company uses recycled materials<ref name="chainstoreage">{{cite news |last1=Wilson |first1=Marianne |title=Brilliant Earth continues retail store expansion |url=https://chainstoreage.com/brilliant-earth-continues-retail-store-expansion |accessdate=November 4, 2019 |publisher=Chain Store Age – Retail Magazine}}</ref> such as gold, silver and platinum or obtains them from co-ops that meet standards set by the Alliance for Responsible Mining.<ref name="two">{{cite news|title=How to tie an eco-friendly knot|first=Steve|last=Carey|url=http://www.canada.com/life/fashion-beauty/friendly+knot/2572016/story.html|publisher=Canada.com|accessdate=February 14, 2014}}</ref><ref name="green">{{cite news|title=5 ways jewelry is becoming cleaner and greener|first=Christina|last=DesMarais|date=February 14, 2014|url= http://www.greenbiz.com/blog/2014/02/14/5-ways-jewelry-becoming-cleaner-and-greener|publisher=Greenbiz|accessdate=February 20, 2014}}</ref><ref name="LandrumEdwards2009"/> They are a Certified Carbonfree® Business Partner<ref>{{cite web |title=Brilliant Earth |url=https://carbonfund.org/partners/brilliant-earth/ |website=Carbonfund.org}}</ref> and use FSC-certified wood for boxes.<ref>{{cite news |last1=Mulcahy |first1=Clarence |title=10+ of the Best Ethical Engagement Rings |url=https://eluxemagazine.com/jewellery/ethical-engagement-rings/ |accessdate=February 2, 2019 |publisher=Eluxe Magazine}}</ref> They offer both modern as well as vintage styles including Victorian, Edwardian and Art Deco designs and serves a socially conscious audience.<ref>{{cite web |last1=Style staff |title=Ethical engagement rings for the socially conscious couple |url=https://www.lifestyleasia.com/hk/style/jewellery/ethical-engagement-rings-for-the-socially-conscious-couple/ |website=Lifestyle Asia Magazine |accessdate=February 11, 2020}}</ref> | |||
⚫ | ] | ||
==Certification== | |||
The company is certified by the Responsible Jewellery Council, a responsible and ethical business practices certification organization.<ref>{{cite web |title=Brilliant Earth, LLC - Certification |url=https://www.responsiblejewellery.com/blog/member/brilliant-earth-llc/ |website=Responsible Jewellery Council}}</ref> | |||
==Community service== | |||
Brilliant Earth donates a part of its profits to charities that help African communities affected by ].<ref name="two"/><ref name="LandrumEdwards2009">{{cite book|author1=Nancy E. Landrum|author2=Sandra Edwards|title=Sustainable Business: An Executive's Primer|url=https://books.google.com/books?id=EgknBPvydHUC&pg=PA104|date=August 1, 2009|publisher=Business Expert Press|isbn=978-1-60649-049-5|pages=104}}</ref><ref name="forbes1" /> In 2015, the company funded a mobile school in Lungudi, a village in the ], for students at risk of working in the local diamond mines.<ref>{{cite magazine|url=https://time.com/4026359/diamonds-funding-schools/ |title=For 40 Lucky Children, an Escape From Congo's Diamond Mines |date=October 2, 2015 |first=Aryn |last=Baker |magazine=] |access-date=July 16, 2018}}</ref> It has also partnered with ], an international non-profit organisation.<ref>{{cite news |last1=Cremona |first1=Patrick |title=Brilliant Earth announces diamond pendant in support of Rainforest Alliance |url=https://www.professionaljeweller.com/brilliant-earth-announces-diamond-pendant-in-support-of-rainforest-alliance/ |accessdate=18 October 2019 |publisher=Professional Jeweller}}</ref> | |||
==Controversy== | |||
In June 2017, ''The Next Web'' reported Brilliant Earth was indicated to have inventory sourced from ] origins, despite eight of the ten listed suppliers were from India. The report was initiated following an April 2017 YouTube video<ref>{{cite web|title=The Brilliant Earth Diamond Scam| website=] |url=https://www.youtube.com/watch?v=Yvatzr7pA70|archive-url = https://web.archive.org/web/20170617021527/https://www.youtube.com/watch?v=Yvatzr7pA70|archive-date = June 17, 2017}}</ref> posted by self-claimed diamond industry insider Jacob Worth, wherein he investigated the origin of a Brilliant Earth diamond he had purchased, allegedly with a Canadian origin, to the New York supplier who reportedly indicated having no records of those origins.<ref name="TNWJune2017" /> Brilliant Earth filed a lawsuit against Worth for defamation, but the suit was discontinued without prejudice and without any disbursements, according to a notice filed in New York Supreme Court. No settlement is known to have been reached and the video posted by Worth was taken down.<ref>{{cite web|url=https://www.diamonds.net/News/NewsItem.aspx?ArticleID=59510&ArticleTitle=Brilliant+Earth+Ends+Dispute+with+YouTuber |title=Brilliant Earth Ends Dispute with YouTuber |date=November 1, 2017 |work=] |accessdate=July 16, 2018}}</ref><ref name=":0">{{cite web|url=https://www.jckonline.com/editorial-article/brilliant-earth-settles-suit-internet-critic/ |title=Brilliant Earth Settles Suit With Internet Critic |date=October 31, 2017 |first=Rob |last=Bates |work=JCK |accessdate=July 16, 2018}}</ref> | |||
⚫ | ==References== | ||
⚫ | {{reflist}} | ||
⚫ | ==External links== | ||
{{Portal|Business}} | |||
* {{Official website}} | |||
⚫ | ] | ||
] | |||
] | ] | ||
] | |||
] |
Latest revision as of 03:46, 17 November 2024
American jewelry company
A major contributor to this article appears to have a close connection with its subject. It may require cleanup to comply with Misplaced Pages's content policies, particularly neutral point of view. Please discuss further on the talk page. (August 2017) (Learn how and when to remove this message) |
Company type | Public |
---|---|
Traded as | Nasdaq: BRLT |
Industry | Jewelry |
Founded | August 2005; 19 years ago (2005-08) |
Founders | Beth Gerstein Eric Grossberg |
Headquarters | San Francisco, California, U.S. |
Key people | Beth Gerstein and Eric Grossberg, co-CEOs |
Website | www |
Brilliant Earth is an American company that sells jewelry featuring diamonds and other gemstones that are asserted to be ethically sourced. The company was established in August 2005 by Beth Gerstein and Eric Grossberg, and is headquartered in San Francisco, California. According to Businessweek, the company has been influential in creating a market for ethically sourced jewelry. Some provenance claims were disputed as per a 2017 The Next Web article.
History
The idea for Brilliant Earth was conceived in 2004 by two Stanford alumni, Beth Gerstein and Eric Grossberg. Gerstein has said she was looking for an ethically produced engagement ring in 2003, failing which she partnered with Grossberg to establish Brilliant Earth in August 2005, and launched their e-commerce website in July 2006.
The company has since opened showrooms in San Francisco, Atlanta, and elsewhere in the United States.
The company completed an initial public offering in September 2021.
Operations
Brilliant Earth uses both natural diamonds and lab-created diamonds in its jewelry. The natural diamonds are sourced from Diavik and Ekati mines in Canada, and from Namibia and Botswana. The company's sapphires are from either Australia or Malawi.
The company uses recycled materials such as gold, silver and platinum or obtains them from co-ops that meet standards set by the Alliance for Responsible Mining. They are a Certified Carbonfree® Business Partner and use FSC-certified wood for boxes. They offer both modern as well as vintage styles including Victorian, Edwardian and Art Deco designs and serves a socially conscious audience.
Certification
The company is certified by the Responsible Jewellery Council, a responsible and ethical business practices certification organization.
Community service
Brilliant Earth donates a part of its profits to charities that help African communities affected by conflict diamonds. In 2015, the company funded a mobile school in Lungudi, a village in the Democratic Republic of the Congo, for students at risk of working in the local diamond mines. It has also partnered with Rainforest Alliance, an international non-profit organisation.
Controversy
In June 2017, The Next Web reported Brilliant Earth was indicated to have inventory sourced from Canadian origins, despite eight of the ten listed suppliers were from India. The report was initiated following an April 2017 YouTube video posted by self-claimed diamond industry insider Jacob Worth, wherein he investigated the origin of a Brilliant Earth diamond he had purchased, allegedly with a Canadian origin, to the New York supplier who reportedly indicated having no records of those origins. Brilliant Earth filed a lawsuit against Worth for defamation, but the suit was discontinued without prejudice and without any disbursements, according to a notice filed in New York Supreme Court. No settlement is known to have been reached and the video posted by Worth was taken down.
References
- Ibrahim, Banu. "Getting engaged? Here's how to find the perfect ring". CNN. Retrieved January 31, 2020.
- ^ Robinson, Cheryl. "How Brilliant Earth Is Disrupting The Diamond Industry And Enhancing The Customer Experience". Forbes. Retrieved May 7, 2019.
- ^ Gangemi, Jeffrey (October 18, 2006). "Shopping for the Guilt-Free Diamond". BusinessWeek. Archived from the original on March 8, 2013. Retrieved February 13, 2014.
- ^ Clark, Bryan (June 16, 2017). "Inside the 'conflict-free' diamond scam costing online buyers millions [Updated]". The Next Web. Retrieved June 17, 2017.
- Roethel, Kathryn (February 12, 2012). "Couple's ringing endorsement of ethical jewelry". San Francisco Chronicle. Retrieved February 13, 2014.
- Semuels, Alana (February 14, 2007). "Jewelry companies look for values in valuables". Los Angeles Times. Retrieved February 14, 2014.
- "Jewelry: Politically Correct Karats". Newsweek. March 11, 2007. Retrieved February 14, 2014.
- "Brilliant Earth". Brilliant Earth. Retrieved November 1, 2016.
- Garrison Phillips, Hayley (May 11, 2017). "Inside Brilliant Earth's Sleek New Showroom in Cady's Alley". Washingtonian. Retrieved July 16, 2018.
- Wilson, Marianne (March 6, 2017). "Ethically-sourced Brilliant Earth expanding in brick-and-mortar". Chain Store Age. Retrieved July 16, 2018.
- Garcia, Adrian D. (August 7, 2017). "A jewelry store that promises no 'blood diamonds' opens in Cherry Creek". Denverite. Retrieved July 16, 2018.
- Wack, Chris (September 23, 2021). "Brilliant Earth Group Shares Rise 35% in First Day of Trade". MarketWatch. Retrieved September 23, 2021.
- Avins, Jenni (April 14, 2016). "How to propose with an engagement diamond as rock-solid as your ethical values". Quartz. Retrieved July 16, 2018.
- ^ Carey, Steve. "How to tie an eco-friendly knot". Canada.com. Retrieved February 14, 2014.
- Vataj, Marina (December 4, 2006). "They're real - but made by man". The New York Post. Retrieved February 14, 2014.
- Sheppard, Kate (October 17, 2011). "How do I buy an ethical engagement ring". Mother Jones. Retrieved February 21, 2014.
- Wilson, Marianne. "Brilliant Earth continues retail store expansion". Chain Store Age – Retail Magazine. Retrieved November 4, 2019.
- DesMarais, Christina (February 14, 2014). "5 ways jewelry is becoming cleaner and greener". Greenbiz. Retrieved February 20, 2014.
- ^ Nancy E. Landrum; Sandra Edwards (August 1, 2009). Sustainable Business: An Executive's Primer. Business Expert Press. p. 104. ISBN 978-1-60649-049-5.
- "Brilliant Earth". Carbonfund.org.
- Mulcahy, Clarence. "10+ of the Best Ethical Engagement Rings". Eluxe Magazine. Retrieved February 2, 2019.
- Style staff. "Ethical engagement rings for the socially conscious couple". Lifestyle Asia Magazine. Retrieved February 11, 2020.
- "Brilliant Earth, LLC - Certification". Responsible Jewellery Council.
- Baker, Aryn (October 2, 2015). "For 40 Lucky Children, an Escape From Congo's Diamond Mines". Time. Retrieved July 16, 2018.
- Cremona, Patrick. "Brilliant Earth announces diamond pendant in support of Rainforest Alliance". Professional Jeweller. Retrieved October 18, 2019.
- "The Brilliant Earth Diamond Scam". YouTube. Archived from the original on June 17, 2017.
- "Brilliant Earth Ends Dispute with YouTuber". Rapaport Diamond Report. November 1, 2017. Retrieved July 16, 2018.
- Bates, Rob (October 31, 2017). "Brilliant Earth Settles Suit With Internet Critic". JCK. Retrieved July 16, 2018.