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| {{Primary sources|date=February 2014}} | |||
| {{Infobox company | |||
| | name = 5W Public Relations | |||
| | logo = ] | |||
| | type = ] | |||
| | genre = | |||
| | predecessor = | |||
| | foundation = ], ] ({{Start date|2003}}) | |||
| | founder = ] | |||
| | location_city = ], ] | |||
| | location_country = ] | |||
| | location = | |||
| | locations = ] and ] | |||
| | area_served = ], ], ] | |||
| | key_people = Ronn Torossian <small>(])</small> | |||
| | industry = ] | |||
| | products = Consumer, crisis, celebrity, corporate communications, government and public affairs, fashion | |||
| | services = ], brand-building and marketing | |||
| | market cap = | |||
| | revenue = US$14,188,564, increase 14% from 2012 | |||
| | operating_income = | |||
| | net_income = | |||
| | assets = | |||
| | equity = | |||
| | owner = | |||
| | num_employees = 92 (2012) | |||
| | parent = | |||
| | divisions = | |||
| | subsid = | |||
| | homepage = | |||
| | footnotes = | |||
| | intl = | |||
| }} | |||
| '''5W Public Relations''', also known as '''5WPR''', is an American ] firm. It was ranked the twenty-third largest independent PR firm in the United States by the ] in 2013, with revenues exceeding $16 million. <ref>{{cite web|url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm |title=Top PR Firm Rankings – Public Relations Agency Rankings by O'Dwyer's Public Relations News |publisher=Odwyerpr.com |date= |accessdate=2014-03-10}}</ref> | |||
| The name, 5WPR, was inspired by the ]: who, what, where, when, and why.<ref name="NYT profile">{{cite news|url= http://www.nytimes.com/2005/02/20/nyregion/thecity/20feat.html|title= Brash P.R. Guy Grabs Clients, Ink|accessdate= 2008-09-05|last= Kurutz|first= Steven|date= February 20, 2005|work= The City|publisher= '']''}}</ref> | |||
| ==History== | |||
| Founded in 2003 by ], 5WPR grew quickly from a small office with two employees. In 2005 Torossian was profiled in the '']'', who called him "brash and aggressively outspoken...the consummate scrappy publicist".<ref name="NYT profile"/> | |||
| In 2005, 5WPR opened a ] office. Its client base grew from three to about 50 in 2008.<ref name="NYT profile"/> Its portfolio included a diverse range of customers, including celebrities, health and beauty firms, and corporate, government, religious, and public affairs clients. Revenue grew from $3 million in 2004 to $11.5 million in 2008.<ref name="NYT profile"/> By 2009, O'Dwyers ranked 5WPR as 13th-largest agency in the US.<ref name=Odwyer2>{{cite web|url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm |title=Top PR Firm Rankings – Public Relations Agency Rankings by O'Dwyer's Public Relations News |publisher=Odwyerpr.com |date= |accessdate=2014-02-24}}</ref> | |||
| In 2012, to commemorate their 10th year anniversary, the firm launched a new corporate identity, including a new logo and tagline: “Real. Resourceful. Results.” | |||
| <ref>{{cite news|url=http://www.holmesreport.com/news-info/12458/Agency-News-In-Brief-October-8-2012.aspx |title=Agency News In Brief (October 8, 2012) |publisher=Holmesreport.com |date= |accessdate=2014-02-24}}</ref> | |||
| ==Current== | |||
| For the year 2013, the company was ranked #23 with revenues in excess of $16 million. <ref name="odwyerpr.com">{{cite web|url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm |title=Top PR Firm Rankings { Public Relations Agency Rankings by O'Dwyer's Public Relations News |publisher=Odwyerpr.com |date= |accessdate=2014-03-10}}</ref> | |||
| In 2011 its ranking in Top PR Firms specializing in Beauty and Fashion Public Relations rose to fifth,<ref>{{cite web|url=http://www.odwyerpr.com/pr_firm_rankings/beauty.htm |title=Fashion Public Relations Firms and PR Agencies |publisher=Odwyerpr.com |date=2013-04-10 |accessdate=2014-02-24}}</ref> and ninth largest travel PR agency.<ref>{{cite press release|url=http://www.prnewswire.com/news-releases/5w-public-relations-named-9-travel-pr-firm-in-the-united-states-119074059.html |title=5W Public Relations Named #9 Travel PR Firm in the United States - NEW YORK, April 1, 2011 /PRNewswire/ |publisher=5W Public Relations |date= |accessdate=2014-02-24}}</ref> 5WPR had seventy-two employees in 2010.<ref name=Odwyer2/> | |||
| In December 2010, 5W Public Relation's work for Apra International was recognized with the 2010 WWD Beauty Biz Award for "Best Executed Launch Strategy" in the Mass Fragrance category.<ref>http://article.wn.com/view/2014/01/17/Interacting_Technology_Ltd_Names_5WPR_PR_Agency_Of_Record/}}</ref> | |||
| ==2013 Awards== | |||
| In 2013 5WPR was named the Public Relations Agency of the Year during the 11th Annual American Business Awards ceremony. 5WPR also received a "Gold Stevie" (awarded for outstanding performance and achievement in the workplace around the globe). Torossian received the award for Communications, Investor Relations, and PR Executive of the year.<ref name="Stevie 2013" /> | |||
| In 2013, ''PR News'' awarded 5WPR an honorable mention for mid-size PR Agency of the Year. <ref>{{cite web|url=http://www.prnewsonline.com/platinumpr-2013#15 |title=Platinum PR Awards 2013 – PR NewsPR News |publisher=Prnewsonline.com |date=2013-10-15 |accessdate=2014-02-24}}</ref> | |||
| ==Clients== | |||
| Consumer products clients have included ],<ref>{{cite press release|url=http://www.thefreelibrary.com/1800(R)+Tequila+Becomes+First+Spirits+Brand+to+Sponsor+the+Los...-a0205723573 |title=1800(R) Tequila Becomes First Spirits Brand to Sponsor the Los Angeles Lakers. - Free Online Library |publisher=5W Public Relations |date=2009-08-13 |accessdate=2014-02-24}}</ref><ref name="1800 and 3 olives">{{cite book|last=Foley|first=Jaclyn Wilson Foley & Ray|title=Skinny cocktails : the only guide you'll need to go out, have fun, and still fit into your skinny jeans|date=2010|publisher=Sourcebooks|location=Naperville, Ill.|isbn=1402242832|page=V.2|url=http://books.google.com/books?id=vWF2i02hN_QC&pg=PR6&lpg=PR6&dq=5WPR+1800+Tequila&source=bl&ots=q_dtWxYrlC&sig=qb5qd4ZXZvamDfh10ymOkGdyw0w&hl=en&sa=X&ei=CI4LU7jWA6OB1AHKx4DgCA&ved=0CFQQ6AEwBTgK#v=onepage&q=5WPR%201800%20Tequila&f=false}}</ref> Promotion in Motion and its Gummi Bears, Fruit Jacks, and Welch's Fruit Snack brands; the holding company ],<ref name="prweekus.com">{{cite web|url=http://www.prweekus.com/5w-public-relations-agency-business-report-2012/article/256567/|title=5W Public Relations: Agency Business Report 2012|date=August 28, 2012|work=PRWeek US}} {{Subscription required}}</ref> ],<ref>{{cite news|first=Alexandra|last=Bruell|url=http://www.prweekus.com/pages/login.aspx?returl=/el-al-airlines-names-5w-its-aor/article/148889/&pagetypeid=28&articleid=148889&accesslevel=2&expireddays=0&accessAndPrice=0|title=El Al Airlines names 5W its AOR|date=September 14, 2009|work=PRWeek US}}{{Subscription required}}</ref> ], ]<ref name="Pr Week">{{cite web|url=http://www.prweekus.com/article/roblox-names-5w-agency-partner/1290425 |title=Roblox names 5W as agency partner|date=4/15/2014}}</ref> and ].<ref name="holmesreport.com">{{cite web|url=http://www.holmesreport.com/agencyreport-info/1930/5W-Public-Relations.aspx |title=Holmes Report |publisher=Holmes Report |date= |accessdate=2014-02-24}}</ref> | |||
| Corporate clients have included ],<ref name="prweekus.com"/> ],<ref>{{cite web|author=High Beam Business and Finance |url=http://www.highbeam.com/doc/1G1-306659088.html |title=5W Public Relations Named PR Firm of Record for Vinod Gupta |publisher=HighBeam.com |date=2012-10-27}}</ref>],<ref>{{cite web|url=http://www.bulldogreporter.com/dailydog/article/jackie-robinson-foundation-selects-5w-public-relations |title=Jackie Robinson Foundation Selects 5W Public Relations|publisher=BulldogReporter.com |date= |accessdate=2011-02-11}}</ref> <ref>http://bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=54F6676CECCF4DCEA9D209B6654E1A8C&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68{{deadlink|date=February 2014}}</ref> ],<ref>{{cite web|url=http://article.wn.com/view/2012/08/31/5W_Public_Relations_Hired_For_Western_Kentucky_Universitys_I/ |title=5W Public Relations Hired For Western Kentucky University's "Instruments of American Excellence" Museum Collection Launch|publisher=WN.com |date=2012-08-31}}</ref> ],<ref name="holmesreport.com"/> and MedCAREERS Group.<ref>{{cite press release |title=MedCAREERS GROUP, Inc. Engages 5W Public Relations to Represent MCGI |publisher=International Business Times |date=April 26, 2010 |url=http://www.ibtimes.com/medcareers-group-inc-mcgiob-retains-5w-public-relations-398229}}</ref> | |||
| 5WPR has represented ],<ref>{{cite news| url=http://www.businessinsider.com/what-its-like-to-work-inside-new-yorks-most-aggressive-pr-spin-machine-2012-1?op=1 | work=Business Insider | title=Diddy}}</ref> rappers ],<ref>{{cite news| url=http://query.nytimes.com/gst/fullpage.html?res=9C03EFDC1331F93BA3575BC0A96E9C8B63 | work=The New York Times | first1=Christine | last1=Hauser | first2=Jason | last2=Grant | first3=Angela | last3=MacRopoulos | first4=Jennifer | last4=Mascia | first5=Andrew | last5=Tangel | first6=Mathew R. | last6=Warren | title=A Fan's Night Out, Hoping to Meet Lil' Kim, Then a Deadly Turn | date=2008-08-08}}</ref> ],<ref>{{cite web|author=by Bloomberg Businessweek |url=http://www.businessweek.com/stories/2007-11-11/the-bad-boy-of-buzz-and-his-pr-problem |title=The Bad Boy of Buzz and His PR Problem|publisher=Businessweek.com |date=2007-11-11 |accessdate=2014-03-24}}</ref> and ].<ref>http://www.istockanalyst.com/article/viewiStockNews/articleid/2520975{{deadlink|date=February 2014}}</ref> | |||
| The firm secured product placement on Shiloh Nouvel Jolie-Pitt, the first biological child of ] and ] by flying a shirt to Africa which made the shirt famous after '']'' magazine put the newborn wearing it on the cover.<ref name=BW_BAdBoy>{{cite news|last=Brady|first=Diane|title=The Bad Boy of Buzz and His PR Problem|url=http://www.businessweek.com/stories/2007-11-11/the-bad-boy-of-buzz-and-his-pr-problem|newspaper=Businessweek|date=November 11, 2007}}</ref><ref name=GMA_Jolie>{{cite news|last=Fisher|first=Luchina|title=No Takers for a Jessica Simpson Baby Pic?|url=http://abcnews.go.com/Entertainment/magazines-interested-jessica-simpson-baby-picture/story?id=14803423|newspaper=ABC News|date=Oct. 25, 2011}}</ref>. | |||
| The firm has represented Russian oligarchs, including ] of the Ukraine,<ref>{{cite news| url=http://www.kyivpost.com/content/ukraine/rich-rinat-says-to-world-im-no1-in-europe-29223.html | work=Kyiv Post | title=Rich Rinat says to world: I’m No.1 in Europe | date=2008-01-09|accessdate=2014-03-25}}</ref> the richest man in Europe,<ref>{{cite news| url=http://www.forbes.com/lists/2010/10/billionaires-2010_Rinat-Akhmetov_JIRK.html | work=Forbes | title=#148 Rinat Akhmetov | date=2010-03-10}}</ref> 5W has worked in ] and ] with representation of Iraqex (now known as the ]) for their $6 Million United States ].<ref>{{cite news|author=Douglas Quenqua |url=http://www.prweekus.com/iraqex-lands-6m-deal-helping-with-us-comms-in-iraq/article/51024/ |title=Iraqex lands $6m deal helping with US comms in Iraq |publisher=PRWeek US |date=2004-11-15 |accessdate=2014-02-24}}</ref> | |||
| The firm boasts a "tight working relationship with the Christian Right", as well as many members of the Israeli political echelon, including the Tourism and Foreign ministries, ], members of ] and Jerusalem Mayor ].<ref>{{cite news|first=Ruthie|last=Blum Leibowitz|url=http://www.jpost.com/Features/In-Thespotlight/One-on-One-Its-all-about-shaping-a-story|title= One on One: 'It's all about shaping a story'|date=August 5, 2009|work=The Jerusalem Post}}</ref> They have also represented Israel Prime Ministers ] and Prime Minister ].<ref>http://www.thejewishweek.com/news/new_york/confident_comeback</ref> The agency has trained Israeli government officials for media appearances.<ref>{{cite news|first=Ted|last=McKenna|url=http://www.prweekus.com/pages/login.aspx?returl=/israel-branding-effort-aims-to-humanize-nations-image/article/56167/&pagetypeid=28&articleid=56167&accesslevel=2&expireddays=0&accessAndPrice=0|title=Israel branding effort aims to humanize nation's image|date=December 14, 2006|work=PRWeek US}} {{Subscription required}}</ref> They have represented Evangelical Christian groups, including the ], ], Pastor ] and ].<ref>{{cite news|first=Diane |last=Brady |url=http://www.businessweek.com/magazine/content/07_46/b4058064.htm |title=The Bad Boy of Buzz and His PR Problem |publisher=Businessweek |date=2007-11-11 |accessdate=2014-02-24}}</ref> | |||
| ==Agriprocessors scandal== | |||
| ], a ] meat processing company that went bankrupt after a federal investigation into worker abuse and hiring illegal immigrants, was a 5W client. In July 2008 a person claiming to be one of the leading critics of Agriprocessors posted comments to several blogsites that seemed to suggest that the critics were operating out of self-interest. The comments were traced back to the ] of 5WPR's executive responsible for the Agriprocessors account.<ref>{{cite news | |||
| |url=http://www.jewishberkshires.org/page.aspx?id=179351 | |||
| |title=Agriprocessors' PR Firm Accused of Impersonating Rabbi | |||
| |first=Ben | |||
| |last=Harris | |||
| |publisher=]}} | |||
| </ref><ref>{{cite news | |||
| |url=http://replay.waybackmachine.org/20090619092633/http://jta.org/news/article/2008/07/10/109424/engelmayerintern | |||
| |title=PR firm faces scrutiny | |||
| |publisher=Jewish Telegraphic Agency | |||
| |date=2008-07-10}}</ref> | |||
| 5WPR issued a statement admitting the impersonation, saying that the firm's "IT department investigated accusations which we have now learned to be true," and that "A senior staff member failed to be transparent in dealing with client matters."<ref name="Forward 7/24">{{cite news | |||
| |url=http://www.forward.com/articles/13847/ | |||
| |title=Public Relations Firm Criticized | |||
| |first=Marissa | |||
| |last=Brostoff | |||
| |date=July 24, 2008 | |||
| |publisher=Forward | |||
| |accessdate=2008-09-09 | |||
| | archiveurl= http://web.archive.org/web/20080908061036/http://www.forward.com/articles/13847/| archivedate= 8 September 2008 <!--DASHBot-->| deadurl= no}}</ref> | |||
| ==Recognition== | |||
| * Public Relations Agency Of The Year, 2013, American Business Awards: 5WPR received a Gold Stevie on June 17, 2013 <ref name="Stevie 2013">{{cite press release|title=5W Public Relations Honored as 2013 PR Agency of the Year at The American Business Awards|url=http://online.wsj.com/article/PR-CO-20130618-907832.html?mod=googlenews_wsj|accessdate=20 June 2013|publisher=5W Public Relations|date=June 18, 2013}}</ref>{{Primary source-inline|reason=citation is the a press release published by the company - a third party source is preferred|date=February 2014}} <ref>{{cite web|title=Corporate Communications, Investor Relations, & Public Relations Awards Category Stevie® Award Winners|url=http://www.stevieawards.com/pubs/awards/403_2662_22381.cfm|work=Stevie Awards|publisher=American Business Awards|accessdate=20 June 2013}}</ref>{{Primary source-inline|reason=citation is the award website - third party source is preferred|date=February 2014}} | |||
| ==References== | |||
| {{Reflist|2}} | |||
| ==External links== | |||
| * | |||
| {{DEFAULTSORT:5w Public Relations}} | |||
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