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| '''Slow Marketing''' is a term that emerged from the expansion of the ] into the arena of marketing and advertising. Canadian journalist, ], describes the movement as being “about quality over quantity in everything from work to food to parenting.”<ref></ref> The notion that quality of personal interaction should trump quantity prompted what may be the first articulations of a theory of slow marketing. | |||
| ], a marketer and blogger, may have been the first to coin the term online. In a blog entry titled Slow Food, Slow Sex, Slow Travel...Slow Marketing she wrote that “slow marketing is a focus on human, one-on-one connections.”<ref></ref> Likewise, “a Slow Brand,” writes Shannon Clark on his blog, Slow Brand “is one that stands for something, for a consistent promise, for messaging that takes time and has respect for the audience.”<ref></ref> | |||
| Slow marketing may therefore be understood as a movement toward engaged consumption, where the consumer is not alienated from the process, but rather makes decisions about buying conscientiously, based on human connections. | |||
| ==References== | |||
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