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{{short description|Technology news website owned by Condé Nast}}
{{italic title}}
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{{use American English|date=May 2015}}
{{use mdy dates|date=September 2018}}
{{Infobox website
| name = ''Ars Technica''
| logo = Ars Technica logo (2016).svg
| logo_size = 200px
| logo_alt = The word "Ars" is displayed in white lowercase letters centered within an orange circle; immediately to the right of the circle is the word "Technica" in black uppercase letters.
| screenshot = Ars Technica screenshot.png<!-- Please don't update this image unless the layout has significantly changed. -->
| screenshot_alt = The Ars Technica logo is displayed in the top-left corner of the web page. Separated into two rows below the logo are several boxes, each of which contains an article's headline and image.
| caption = Screenshot of the website in December 2024
| url = {{Official URL}}
| commercial = Yes
| type = {{hlist|]|Information}}
| registration = Optional
| language = English
| owner = ]
| author = {{plainlist|
* Ken Fisher
* Jon Stokes
}}
| launch_date = {{start date and age|1998}}
| current_status = Online
}}


'''''Ars Technica'''''{{efn|{{IPAc-en|ˌ|ɑːr|z|_|ˈ|t|ɛ|k|n|ᵻ|k|ə}}; a Latin-derived term that the site translates as the "art of technology", and sometimes known commonly as '''''Ars'''''}} is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews, and guides on issues such as ] and ], science, ], and video games.
'''Ars Technica''' is a for-profit technology-related website catering mostly to ] enthusiasts. Started in 1998, it has grown into a popular site, covering technology news and providing editorial and analysis. The name "Ars Technica" is a ] phrase, "(The) Technical Arts." The main content is a blog-style presentation of news stories, interspersed with advertising. Featured articles are less frequent but go into more depth than the news stories.


''Ars Technica'' was privately owned until May 2008, when it was sold to ], the online division of Condé Nast Publications. Condé Nast purchased the site, along with two others, for $25 million and added it to the company's ''Wired'' Digital group, which also includes '']'' and, formerly, ]. The staff mostly works from home and has offices in Boston, Chicago, London, New York City, and San Francisco.
== Ars Front Page ==
The Ars Technica Front Page features two main sections: "From The News Desk" and "Featured Articles." The News Desk generally consists of short articles featuring analysis of technology and science-related news, but may also include full length technology articles or reviews that would also appear as Featured Articles. Featured Articles are broken into two sections, Journal.Ars and articles. The bulk of the entries are a part of Journal.Ars, which are quick, blog-style postings of rumors and news about technology and the sciences. Journal.Ars doesn't face the same editorial scrutiny as the News Desk, and are often staff opinion pieces. There are four sections of Journal.Ars: Infinite Loop (] centric), M-Dollar (] centric), Nobel Intent (science centric), and Opposable Thumbs (video game and technology gadget centric).


The operations of ''Ars Technica'' are funded primarily by advertising, and it has offered a paid subscription service since 2001.
Ars Technica articles are further divided into reviews, guides, columns, and other articles. The content of these divisions often overlap and complement one another. The reviews are largely limited to video games, software applications, and operating systems, but hardware reviews (particularly of new iterations of the ]) are not uncommon.


==History==
The guides section is typically used only for the Ars System Guide; AskArs! is now defunct and other guides are rare additions, amounting to only a few additional guides per year. Though presented separately, the columns (Linux.Ars, Mac.Ars, Science.Ars, and Ye Olde Games.Ars) are actually a subset of the general articles, and the columns are presented as general articles on the articles page. For example, the Linux.Ars column includes content contributed by members of the Ars Technica Linux community, as well as notable figures within the larger Linux community. There are additional article sections that provide content not contained in the Ars Technica columns, including Technology and Culture, CPU Theory & Praxis, Hardware, and Paedia (itself consisting of CPU Theory & Praxis and Hardware articles). The content of articles often overlap the various categories, but the non-column articles tend to be more technical. Of particular note are CPU Theory & Praxis articles written by Ars Technica co-founder Jon "Hannibal" Stokes, and John Siracusa's series of lengthy articles covering releases of ] and related ] subjects from 1999 onwards.
Ken Fisher, who serves as the website's current ], and Jon Stokes created ''Ars Technica'' in 1998.<ref name=latin/><ref name=llc/> Its purpose was to publish computer hardware and software-related news articles and guides;<ref name=boomtown/> in their words, "the best multi-], ] hardware, and tech coverage possible while&nbsp;... having fun, being productive, and being as informative and as accurate as possible".<ref name=orig_mission_statement/> "Ars technica" is a Latin phrase that translates to "Art of Technology".<ref name=boomtown/> The website published news, reviews, guides, and other content of interest to computer enthusiasts. Writers for ''Ars Technica'' were geographically distributed across the United States at the time; Fisher lived in his parents' house in Boston, Stokes in Chicago, and the other writers in their respective cities.<ref name=llc/><ref name=orig_staff/>


On May 19, 2008, ''Ars Technica'' was sold to Condé Nast Digital, the online division of Condé Nast Publications.{{efn|Condé Nast Digital was named CondéNet at the time.<ref name="CondéNet" />}} The sale was part of a purchase by Condé Nast Digital of three unaffiliated websites costing $25 million in total: ''Ars Technica'', ], and '']''. ''Ars Technica'' was added to the company's ''Wired'' Digital group, which included ''Wired'' and Reddit. In an interview with '']'', Fisher said other companies offered to buy ''Ars Technica'' and the site's writers agreed to a deal with Condé Nast because they felt it offered them the best chance to turn their "hobby" into a business.<ref name=nytimes_buyout/> Fisher, Stokes, and the eight other writers at the time were employed by Condé Nast.<ref name=boomtown/><ref name=arrington/> Layoffs at Condé Nast in November 2008 affected websites owned by the company "across the board", including ''Ars Technica''.<ref name=layoffs/>
===Appearance===


On May 5, 2015, ''Ars Technica'' launched its United Kingdom site to expand its coverage of issues related to the UK and Europe.<ref name="Ars Technica UK" /> The UK site began with around 500,000 readers and had reached roughly 1.4 million readers a year after its launch.<ref name="UK 1 year"/> In September 2017, Condé Nast announced that it was significantly downsizing its ''Ars Technica'' UK arm, and laid off all but one member of its permanent editorial staff.<ref name="Digiday">{{cite magazine|first=Jessica|last=Davies|title=Conde Nast's Ars Technica struggles in UK expansion |url=https://digiday.com/media/conde-nasts-ars-technica-struggles-uk-expansion/|magazine=]|access-date=November 12, 2017|date=September 1, 2017}}</ref>
*1999 - 2001: black background with white text
*2001 - 2004: black background, with more orange detail
*2004 - Present: white background with adjustable color, scheme and fonts .


==Ars OpenForum== ==Content==
The content of articles published by ''Ars Technica'' has generally remained the same since its creation in 1998 and is categorized by four types: news, guides, reviews, and features. News articles relay current events. ''Ars Technica'' also hosts OpenForum, a free ]<ref>* Condé Nast. . Archived from the . ''Condé Nast''. Retrieved on 17 August 2015.
Ars Technica also maintains the Ars OpenForum, a mostly-public ] . The OpenForum is primarily dedicated to discussion of technology issues, but everything from dating techniques to the latest political outrage is also thoroughly dissected in the more general areas of the Forum (i.e. the Lounge, The Soap Box). References to Latin and Ancient Rome may be found in places such as the ranks and titles of the forum members.
* . ''Slate Magazine''. Retrieved on 17 August 2015.
* . ''Ars Technica''. Retrieved on 17 August 2015.
* {{cite web|url=https://www.nytimes.com/2013/06/16/us/for-snowden-a-life-of-ambition-despite-the-drifting.html|title=For Snowden, a Life of Ambition, Despite the Drifting|date=16 June 2013|work=The New York Times}}
* {{cite book|last=Holohan|first=A.P. Anna|author-link=|date=6 December 2013|title=Community, Competition and Citizen Science: Voluntary Distributed Computing in a Globalized World|publisher= Ashgate Publishing, Ltd.|pages=56, 63–64, 80–83|isbn=9781409452980|series=Global Connections|publication-place=Dorset Press; Dorchester, UK}}</ref> for the discussion of a variety of topics.


Originally, most news articles published by the website were aggregated from other technology-related websites. ''Ars Technica'' provided short commentaries on the news, generally a few paragraphs, and a link to the original source. After being purchased by Condé Nast, ''Ars Technica'' began publishing more original news, investigating topics, and interviewing sources themselves. A significant portion of the news articles published there now {{when|reason=What is "now"? Please be more specific.|date=September 2021}} are original. Relayed news is still published on the website, ranging from one or two sentences to a few paragraphs.{{Citation needed|date=March 2022}}
===Microculture===
Over the years, Ars Technica has developed a unique microculture with its own words, phrasing, and events generally centered around the Lounge forum. Members of Ars often hold meets for members to meet one another in person. A popular 'alternative' poll option, used in place of 'none of the above,' is "Tacos," used in a similar manner to the "CowboyNeal" option on ], and only coincidentally related to Slashdot's ]. It is generally accepted as a humorous reference to ], the mythical <nowiki>'</nowiki>'''The Ars Community Operating System'''<nowiki>.'</nowiki> Furthermore, Lounge threads often jokingly demand "pics" or Microsoft paint diagrams of events or people from posters, no matter the topic. "Chili" is also a popular, non-sensical phrase that is organic to Ars, despite being frowned upon by moderators and parts of the community.


''Ars Technica''{{'}}s features are long articles that go into great depth on their subject.<ref name=atlantic/><ref name=guardian_long_os_revs/> For example, the site published a guide on CPU ] in 1998 named "Understanding ] caching and performance".<ref name=old_cpu_guide/> An article in 2009 discussed in detail the ], ], ]s, and applications of ]s.<ref name=qubits/> The website's 18,000-word review of Apple's first ] described everything from the product's packaging to the specific type of ]s it uses.<ref name=ipad_review/>
===History===
*1998 - 1999: First hosted on ].
*1999 - 2000: OpenForum was moved to ] .
*2000 - 2004: Forum moved, code changed to ].
*2004 - Present: Forum moved from OpenTopic to UBB.x (later renamed Eve/Groupee).


''Ars Technica'' is written in a less-formal tone than that found in a traditional journal.<ref name=nature/><ref name=bonetta/> Many of the website's regular writers have postgraduate degrees, and many work for academic or private ]s. Website cofounder Jon Stokes published the computer architecture textbook ''Inside The Machine'' in 2007;<ref name=inside_the_machine/> John Timmer performed ] in ];<ref name=nature/> Until 2013, Timothy Lee was a scholar at the ], a ], which republished ''Ars Technica'' articles by him.<ref name=cato/><ref name=cato_lee/> Biology journal '']'' called ''Ars Technica'' a "conduit between researchers and the public" in 2008.<ref name=dmm/>
===Moderation===
Moderation of the OpenForum is carried out by staff and some volunteers. Moderators use the Posting Guidelines to moderate the forum. According to an Ars Technica Subscriber survey of 470 respondents, 36% were “Very Satisfied” with the moderation on the forum. 47% were "Satisfied," 15% were "Somewhat Satisfied," and 2% were "Not Satisfied". By definition, this poll does not include non-subscribed members.. The Posting Guidelines are similar to those used at other websites: .


On September 12, 2012, ''Ars Technica'' recorded its highest daily traffic ever with its ] event coverage. It recorded 15.3 million page views, 13.2 million of which came from its live blog platform of the event.<ref name="MinOnline" />
== Criticism ==
=== Ars Technica ===
* The site has always covered political topics , but some readers have expressed dissatisfaction at a perceived increase in political content, particularly of a scientific nature. This is common in topics dealing with evolution (Ars is very pro-evolutionary theory), climate change (Ars accepts that it is happening) , and other topics like Terry Schiavo.. .
* In March of 2006, IP Democracy blogger Cynthia Brumfield accused Ars Technica of using material from her site without attribution. Eric Bangeman and Nate Anderson apologized for the incident.


==Staff==
=== Ars OpenForum ===
], the former science editor of Gizmodo, contributes science and culture coverage. Beth Mole, who has a PhD in microbiology, handles ''Ars''{{'}} health coverage. She was formerly at ''Science News.'' ], formerly of the ''Houston Chronicle'', covers space exploration. John Timmer is the science editor for ''Ars.''<ref name="Nature2009">{{cite journal|last1=Brumfiel|first1=Geoff|date=March 19, 2009|title=Science journalism: Supplanting the old media?|journal=Nature|volume=458|issue=7236|pages=274–277|doi=10.1038/458274a|pmid=19295582|doi-access=free}}</ref> He formerly taught scientific writing and science journalism at Stony Brook University and Weill Cornell Medical College.<ref>{{cite web|title=ScienceOnline2010 – interview with John Timmer|url=http://scienceblogs.com/clock/2010/02/18/scienceonline2010-interview-7/|publisher=A Blog Around The Clock|date=February 18, 2010}}</ref><ref>{{cite news|last1=Nguyen|first1=Tien|title=A Day in the Life of John Timmer|url=http://www.theopennotebook.com/2014/07/29/a-day-in-the-life-of-john-timmer/|work=The Open Notebook|date=July 29, 2014}}</ref> He earned his undergraduate degree from ] and his PhD from ] and worked as a postdoc at ].<ref name="Nature2009" /><ref name="BMC">{{cite news|last1=Berry|first1=Dana|title=More to Science: Working as a science journalist|url=https://blogs.biomedcentral.com/bmcblog/2016/11/24/science-working-science-journalist/|work=BioMed Central blog|date=November 24, 2016}}</ref>
* Members can gather into subgroups based on political philosophies and world views. Staff and moderators of the site have been seen to take punitive action against those who express opposing views as fervently as the moderators or majority of the Ars Technica population (which leans strongly to the "left" in political opinion) or question the fairness of moderation.
* Forum moderators and site administrators are not required to adhere to forum rules with regards to personal attacks and/or posting personal information.
* Forum moderators and site administrators may also be selective about the enforcement of forum rules regarding personal attack.
* In the past, subscriptions occasionally took up to 4 weeks to be activated..
* The Ars Technica OpenForum search is well known for being dysfunctional and performing poorly. A recent Ars Technica Subscriber survey showed that 39% were not satisfied.


== Writing Staff == ==Revenue==
The cost of operating ''Ars Technica'' has always been funded primarily by advertising.<ref name=niemanlab/> Originally handled by Federated Media Publishing, selling advertising space on the website is now managed by Condé Nast.<ref name=arrington/> In addition to online advertising, ''Ars Technica'' has sold subscriptions to the website since 2001, now named Ars Pro and Ars Pro++ subscriptions (previously known as Ars Premier). Subscribers are not shown advertisements, and receive benefits including the ability to see exclusive articles, post in certain areas of the ''Ars Technica'' forum, and participate in live ] with notable people in the computer industry.<ref name=subs-faq/> To a lesser extent, revenue is also collected from content sponsorship. A series of articles about the future of collaboration was sponsored by ],<ref name=niemanlab/> and the site's Exploring ] section is sponsored by data-management company ]. ''Ars Technica'' also collects revenue from ] by advertising deals and discounts from online retailers, and from the sale of ''Ars Technica''-branded merchandise.<ref name=sales-merch-2001/>
=== Active Front Page writers ===
*Ken "Caesar" Fisher
===Advertisement block===
*Eric Bangeman
On March 5, 2010, ''Ars Technica'' experimentally blocked readers who used ]—one of several computer programs that stop advertisements from being displayed in a web browser—from viewing the website. Fisher estimated 40% of the website's readers had the software installed at the time. The next day, the block was lifted, and the article "Why ] is devastating to the sites you love" was published on ''Ars Technica'', imploring readers not to use the software on websites they care about:<ref name=niemanlab/><ref>{{cite web|last1=Fisher|first1=Ken|title=Why Ad Blocking is devastating to the sites you love|url=https://arstechnica.com/information-technology/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love/|website=Ars Technica|date=March 6, 2010|language=en-us}}</ref>
*John Siracusa
*Jon "Hannibal" Stokes
*Jonathan M. Gitlin
*Charles Jade
*Julian Marcone
*Ben Kuchera
*Clint Ecker
*Jacqui Cheng
*Adam Baratz
*Ryan Paul
*John Timmer
*Jeremy Reimer
*Anders Bylund
*Matt Mondok
*Nate Anderson
*Peter Pollack


{{blockquote|text=...&nbsp;blocking ads can be devastating to the sites you love. I am not making an argument that blocking ads is a form of stealing, or is immoral, or unethical&nbsp;... It can result in people losing their jobs, it can result in less content on any given site, and it definitely can affect the quality of content. It can also put sites into a real advertising death spin.}}
=== Past Front Page writers ===
*Ben "Ator" Rota
*Panders
*Aleksey "Geon" Cherman
*Loki
*Josh "Semi On" Warner
*Johnny "johnnyace" Brookheart
*Peter "Yaz" Yang
*Scott "Damage" Wasson
*Andrew "andyfatbastard" Brennan
*Wayne "Hat Monster" Hardman
*Will Ryu
*Carl Salminen
*Matt Woodward
*Adam Israel
*Elle Cayabyab
*Jorge Castro
*Rian J. Stockbower
*Fred "zAmboni" Locklear


The block and article were controversial, generating articles on other websites about them, and the broader issue of advertising ethics.<ref name=asay_abp/><ref name=wsj_abp/> Readers of ''Ars Technica'' generally followed Fisher's persuasion; the day after his article was published, 25,000 readers who used the software had allowed the display of advertisements on ''Ars Technica'' in their browser, and 200 readers had subscribed to Ars Premier.<ref name=niemanlab/>
=== Other content writers ===

*Peter "DrPizza" Bright
In February 2016, Fisher noted, "That article lowered the ad-block rate by 12 percent, and what we found was that the majority of people blocking ads on our site were doing it because other sites were irritating them". In response to increasing use of ad blockers, ''Ars Technica'' {{as of|2016|02|alt=intends to}} identify readers who filter out advertisements and ask them to support the site by several means.<ref name="NYT 2016 ad blocking"/>
*Frank Monroe


==See also== ==See also==
{{portal|Journalism}}
*]
* ]
* ]
* ]


==External links== ==Explanatory notes==
{{notelist}}
*
*
*


==References==
*
{{Reflist|30em|refs=
*
*
*


<!-- Primary sources -->
'''Ars Technica journals:'''
<ref name=orig_staff>{{cite web|url=http://www.arstechnica.com/who.html |title=The Ars Technica Group |access-date=April 10, 2010 |year=1999 |work=Ars Technica |archive-url=https://web.archive.org/web/19990508065814/http://www.arstechnica.com/who.html |archive-date=May 8, 1999 }}</ref>
*
<ref name=old_cpu_guide>{{cite web|url=http://www.arstechnica.com/cpu/caching.html |title=Understanding CPU caching and performance |access-date=April 10, 2010 |date=December 1, 1998 |work=Ars Technica |archive-url=https://web.archive.org/web/19990508170711/http://www.arstechnica.com/cpu/caching.html |archive-date=May 8, 1999 }}</ref>
*
<ref name=orig_mission_statement>{{cite web|url=http://www.arstechnica.com/welcome.html|title=Welcome to Ars Technica |access-date=April 10, 2010 |year=1999 |work=Ars Technica |archive-url=https://web.archive.org/web/19990508064339/http://www.arstechnica.com/welcome.html |archive-date=May 8, 1999 }}</ref>
*
<ref name=sales-merch-2001>{{cite web|url=http://www.arstechnica.com/etc/emporium/ |title=The Ars Emporium |access-date=April 10, 2010 |year=2001 |work=Ars Technica |archive-url=https://web.archive.org/web/20011217214051/http://arstechnica.com/etc/emporium/ |archive-date=December 17, 2001 }}</ref>
*
<ref name=subs-faq>{{cite web|url=https://arstechnica.com/site/subscriber-faq.ars |title=Ars Premier FAQ |access-date=April 10, 2010 |date=September 15, 2009 |work=Ars Technica |publisher=] | archive-url= https://web.archive.org/web/20100412182209/http://arstechnica.com/site/subscriber-faq.ars| archive-date=April 12, 2010| url-status= live}}</ref>
<ref name=ipad_review>{{cite web|url=https://arstechnica.com/apple/reviews/2010/04/ipad-review.ars/ |title=Ars Technica reviews the iPad |access-date=April 10, 2010 |last=Cheng |first=Jacqui |date=April 6, 2010 |work=Ars Technica |publisher=] | archive-url= https://web.archive.org/web/20100410215525/http://arstechnica.com/apple/reviews/2010/04/ipad-review.ars/| archive-date= April 10, 2010| url-status= live}}</ref>
<ref name=qubits>{{cite web|url=https://arstechnica.com/science/guides/2010/01/a-tale-of-two-qubits-how-quantum-computers-work.ars/ |title=A tale of two qubits: how quantum computers work |access-date=April 10, 2010 |last=Altepeter |first=Joseph B. |date=February 1, 2010 |work=Ars Technica |publisher=] | archive-url= https://web.archive.org/web/20100323072826/http://arstechnica.com/science/guides/2010/01/a-tale-of-two-qubits-how-quantum-computers-work.ars/| archive-date= March 23, 2010| url-status= live}}</ref>
<ref name=latin>{{cite web |url=https://arstechnica.com/site/about-ars-technica.ars |title=About Us |access-date=April 10, 2010 |work=Ars Technica |publisher=] |archive-url=https://web.archive.org/web/20100405080615/http://arstechnica.com/site/about-ars-technica.ars |archive-date=April 5, 2010 |url-status=dead }}</ref>
<ref name="Ars Technica UK">{{cite web|last1=Anthony|first1=Sebastian|title=Welcome to Ars Technica UK!|url=http://arstechnica.co.uk/2015/05/05/welcome-to-ars-technica-uk/|website=Ars Technica UK|publisher=]|access-date=May 5, 2015|archive-url=https://web.archive.org/web/20150505154531/http://arstechnica.co.uk/2015/05/05/welcome-to-ars-technica-uk/|archive-date=May 5, 2015|url-status=live|date=May 5, 2015}}</ref>
<ref name="UK 1 year">{{cite web|last1=Anthony|first1=Sebastian|title=Ars Technica UK is one year old today: Here's what's coming next|url=http://arstechnica.co.uk/staff/2016/05/ars-technica-uk-is-one-year-old-today-heres-whats-coming-next/|website=Ars Technica UK|publisher=]|archive-url=https://web.archive.org/web/20160506170121/http://arstechnica.co.uk/staff/2016/05/ars-technica-uk-is-one-year-old-today-heres-whats-coming-next/|archive-date=May 6, 2016|url-status=live|date=May 5, 2016|access-date=September 1, 2016}}</ref>
<!-- <ref name=ars-v5>{{cite web|url=https://arstechnica.com/business/news/2009/01/welcome-to-ars-technica-v50.ars/2|title=Welcome to Ars Technica v5.0!|publisher=]|access-date=April 10, 2010|work=Ars Technica}}</ref> -->
<!-- <ref name=ars-v7>{{cite web|url=https://arstechnica.com/business/2012/05/welcome-to-ars-technica-version-7-0/|title=Welcome to Ars Technica, version 7.0|publisher=]|access-date=May 12, 2012|work=Ars Technica}}</ref> -->
<ref name=inside_the_machine>{{cite book | last = Stokes | first = John | title = Inside the machine: an illustrated introduction to microprocessors and computer architecture | publisher = ] | year = 2007 | url = https://books.google.com/books?id=Q1zSIarI8xoC&q=%22Ars+Technica%22&pg=PR15 | isbn = 978-1-59327-104-6 | access-date = March 30, 2015 }}</ref>

<!-- Journals -->
<ref name=bonetta>{{cite journal|title=Scientists Enter the Blogosphere |journal=]|date=May 4, 2007|first=Laura|last=Bonetta|pmid=17482534|volume=129|issue=3|pages=443–445|doi= 10.1016/j.cell.2007.04.032|publisher=Elsevier |s2cid=38425468|doi-access=free}}</ref>
<ref name=dmm>{{cite journal|title=Useful Websites|journal=]|year=2008|volume=1|issue=2–3|pages=88|doi= 10.1242/dmm.001305|pmc=2562198|s2cid=219240647|url=https://journals.biologists.com/dmm/article-pdf/1/2-3/87/1551519/87.pdf|access-date=April 10, 2010|archive-url=https://web.archive.org/web/20150424225256/https://journals.biologists.com/dmm/article-pdf/1/2-3/87/1551519/87.pdf|archive-date=April 24, 2015|url-status=live|doi-access=free}}</ref>

<!-- Newspapers and other websites -->
<ref name="CondéNet">{{cite news |title=Condé Nast Digital Replaces CondéNet |first=Gavin |last=O'Malley |url=http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=99121 |work=MediaPost |date=January 26, 2009 |access-date=June 23, 2011 |archive-url=https://web.archive.org/web/20110511094200/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=99121 |archive-date=May 11, 2011 |url-status=dead }}</ref>
<ref name="MinOnline">{{cite news |title=Maybe The iPhone 5 Hype Is Not So 'Silly' After All |work=MinOnline |url=http://www.minonline.com/news/Maybe-The-iPhone-5-Hype-Is-Not-So-Silly-After-All_21125.html |date=September 14, 2012 |access-date=September 17, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120916220848/http://www.minonline.com/news/Maybe-The-iPhone-5-Hype-Is-Not-So-Silly-After-All_21125.html |archive-date=September 16, 2012 }}</ref>
<ref name=llc>{{cite web|url=http://www.masshightech.com/stories/2008/05/12/daily36-Report-Ars-Technica-bought-by-Wired-Digital.html |title=Report: Ars Technica bought by Wired Digital |access-date=April 10, 2010 |date=May 16, 2008 |work=Mass High Tech Business News |publisher=] |archive-url=https://web.archive.org/web/20090204180921/http://www.masshightech.com/stories/2008/05/12/daily36-Report-Ars-Technica-bought-by-Wired-Digital.html |archive-date=February 4, 2009 |url-status=dead }}</ref>
<ref name=nytimes_buyout>{{cite web|first=David |last=Carr |title=Geeks Crash a House of Fashion |url=https://www.nytimes.com/2008/05/19/business/media/19carr.html |date=May 19, 2008 |access-date=May 20, 2008 |work=] |archive-url=https://archive.today/20130104154053/http://www.nytimes.com/2008/05/19/business/media/19carr.html?_r=0 |archive-date=January 4, 2013 |url-status=live }}</ref>
<ref name=cato>{{cite web|url=http://www.cato.org/about.php |title=About Cato |access-date=April 10, 2010 |work=] | archive-url= https://web.archive.org/web/20100407160354/http://www.cato.org/about.php| archive-date=April 7, 2010| url-status= live}}</ref>
<ref name=cato_lee>{{cite web|url=http://www.cato.org/pub_display.php?pub_id=11467 |title=Google Should Stick to What It Knows Best |access-date=April 10, 2010 |last=Lee |first=Timothy B. |date=July 6, 2007 |work=] | archive-url= https://web.archive.org/web/20100409015122/http://www.cato.org/pub_display.php?pub_id=11467| archive-date=April 9, 2010| url-status= live}}</ref>
<ref name=arrington>{{cite web|url=https://techcrunch.com/2008/05/16/breaking-conde-nastwired-acquires-ars-technica/ |title=Breaking: Condé Nast/Wired Acquires Ars Technica |access-date=April 10, 2010 |last=Arrington |first=Michael |date=May 16, 2008 |work=] |publisher=] | archive-url= https://web.archive.org/web/20100410021648/http://techcrunch.com/2008/05/16/breaking-conde-nastwired-acquires-ars-technica/| archive-date=April 10, 2010| url-status= live}}</ref>
<ref name=boomtown>{{cite web|url=http://kara.allthingsd.com/20080417/ars-technicas-ken-fisher-speaks/ |title=Ars Technica's Ken Fisher Speaks! |access-date=April 10, 2010 |last=Swisher |first=Kara |author-link=Kara Swisher |date=March 17, 2008 |work=] |publisher=]|archive-url=https://web.archive.org/web/20080419111809/http://kara.allthingsd.com/20080417/ars-technicas-ken-fisher-speaks/|archive-date=April 19, 2008|url-status=live}}</ref>
<ref name=layoffs>{{cite web|url=http://mediamemo.allthingsd.com/20081111/conde-nast-web-arm-condenets-turn-for-across-the-board-cuts/ |title=Condé Nast Web Arm CondéNet's Turn for "Across the Board" Cuts |access-date=April 10, 2010 |last=Kafka |first=Peter |date=November 11, 2008 |work=] |publisher=] | archive-url= https://web.archive.org/web/20100408075955/http://mediamemo.allthingsd.com/20081111/conde-nast-web-arm-condenets-turn-for-across-the-board-cuts/| archive-date=April 8, 2010| url-status= live}}</ref>
<ref name=niemanlab>{{cite web|url=http://www.niemanlab.org/2010/03/how-ars-technica-made-the-ask-of-ad-blocking-readers/ |title=How Ars Technica's "experiment" with ad-blocking readers built on its community's affection for the site |access-date=April 10, 2010 |last=McGann |first=Laura |date=March 9, 2010 |work=Nieman Journalism Lab |publisher=] | archive-url= https://web.archive.org/web/20100314054027/http://www.niemanlab.org/2010/03/how-ars-technica-made-the-ask-of-ad-blocking-readers/| archive-date=March 14, 2010| url-status= live}}</ref>
<ref name=asay_abp>{{cite web|url=https://www.cnet.com/news/is-ad-blocking-the-problem/|title=Is ad blocking the problem? |access-date=March 25, 2015 |last=Asay |first=Matt |date=March 9, 2010 |work=] |publisher=]|archive-url=https://web.archive.org/web/20150330214742/http://www.cnet.com/news/is-ad-blocking-the-problem/|archive-date=March 30, 2015|url-status=live}}</ref>
<ref name=wsj_abp>{{cite web|url=https://blogs.wsj.com/digits/2010/03/08/to-block-or-not-to-block-online-ads/ |title=To Block or Not to Block Online Ads|access-date=April 10, 2010 |last=Valentino-DeVries|first=Jennifer |date=March 8, 2010 |work=] |publisher=]|archive-url=https://web.archive.org/web/20100311031750/https://blogs.wsj.com/digits/2010/03/08/to-block-or-not-to-block-online-ads/|archive-date=March 11, 2010|url-status=live}}</ref>
<ref name=atlantic>{{cite web|url=https://www.theatlantic.com/technology/archive/2009/09/festival-of-updates-3-snow-leopard-and-huge-pages/24564/|title=Festival of updates #3: Snow Leopard and "huge pages"!|first=James|last=Fallows|access-date=April 10, 2010|date=October 5, 2009|work=]|archive-url=https://web.archive.org/web/20110608213141/http://www.theatlantic.com/technology/archive/2009/09/festival-of-updates-3-snow-leopard-and-huge-pages/24564|archive-date=June 8, 2011|url-status=live}}</ref>
<ref name=guardian_long_os_revs>{{cite web|url=https://www.theguardian.com/technology/blog/2009/aug/29/snow-leopard-apple-reviews-roundup|title=Snow Leopard: hints, hassles and review roundup from around the web|first=Charles|last=Arthur|date=August 29, 2009|access-date=April 10, 2010|work=]|archive-url=https://web.archive.org/web/20140109210058/http://www.theguardian.com/technology/blog/2009/aug/29/snow-leopard-apple-reviews-roundup|archive-date=January 9, 2014|url-status=live}}</ref>
<ref name=nature>{{cite journal|title=Science journalism: Supplanting the old media?|first=Geoff|last=Brumfiel|volume=458|issue=7236|pages=274–7|date=April 1, 2009|journal=]|publisher=]|pmid=19295582|doi=10.1038/458274a|doi-access=free}}</ref>
<ref name="NYT 2016 ad blocking">{{cite web|last1=Murphy |first1=Kate |title=The Ad Blocking Wars |url=https://www.nytimes.com/2016/02/21/opinion/sunday/the-ad-blocking-wars.html |website=] |access-date=February 22, 2016 |archive-url=https://web.archive.org/web/20160224223849/http://www.nytimes.com/2016/02/21/opinion/sunday/the-ad-blocking-wars.html?_r=0 |archive-date=February 24, 2016 |date=February 20, 2016 |url-status=live }}</ref>
<!-- <ref name=wsj_video>{{cite video|last1=Fisher|first1=Ken|last2=Swisher|first2=Kara|author-link2=Kara Swisher|title=Ars Technica's Ken Fisher Speaks! | url=http://online.wsj.com/video/ars-technicas-ken-fisher-speaks/3326C79E-33A6-472C-9C5C-668782EE39C8.html | format=]| publisher=] | access-date=April 10, 2010 | date=April 18, 2008}}</ref> -->
}}

==Further reading==
* {{cite web|last1=Yong|first1=Ed|title=On the Origin of Science Writers|url=http://phenomena.nationalgeographic.com/2010/07/29/on-the-origin-of-science-writers/|archive-url=https://web.archive.org/web/20130106110108/http://phenomena.nationalgeographic.com/2010/07/29/on-the-origin-of-science-writers/|url-status=dead|archive-date=January 6, 2013|publisher=National Geographic Phenomena Blog|date=July 29, 2010}}

==External links==
* {{official website}}


{{Advance Publications}}


] ]
]
]
]
]

Latest revision as of 22:20, 28 December 2024

Technology news website owned by Condé Nast

Ars Technica
The word "Ars" is displayed in white lowercase letters centered within an orange circle; immediately to the right of the circle is the word "Technica" in black uppercase letters.
The Ars Technica logo is displayed in the top-left corner of the web page. Separated into two rows below the logo are several boxes, each of which contains an article's headline and image.Screenshot of the website in December 2024
Type of site
Available inEnglish
OwnerCondé Nast
Created by
  • Ken Fisher
  • Jon Stokes
URLarstechnica.com Edit this at Wikidata
CommercialYes
RegistrationOptional
Launched1998; 26 years ago (1998)
Current statusOnline

Ars Technica is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews, and guides on issues such as computer hardware and software, science, technology policy, and video games.

Ars Technica was privately owned until May 2008, when it was sold to Condé Nast Digital, the online division of Condé Nast Publications. Condé Nast purchased the site, along with two others, for $25 million and added it to the company's Wired Digital group, which also includes Wired and, formerly, Reddit. The staff mostly works from home and has offices in Boston, Chicago, London, New York City, and San Francisco.

The operations of Ars Technica are funded primarily by advertising, and it has offered a paid subscription service since 2001.

History

Ken Fisher, who serves as the website's current editor-in-chief, and Jon Stokes created Ars Technica in 1998. Its purpose was to publish computer hardware and software-related news articles and guides; in their words, "the best multi-OS, PC hardware, and tech coverage possible while ... having fun, being productive, and being as informative and as accurate as possible". "Ars technica" is a Latin phrase that translates to "Art of Technology". The website published news, reviews, guides, and other content of interest to computer enthusiasts. Writers for Ars Technica were geographically distributed across the United States at the time; Fisher lived in his parents' house in Boston, Stokes in Chicago, and the other writers in their respective cities.

On May 19, 2008, Ars Technica was sold to Condé Nast Digital, the online division of Condé Nast Publications. The sale was part of a purchase by Condé Nast Digital of three unaffiliated websites costing $25 million in total: Ars Technica, Webmonkey, and HotWired. Ars Technica was added to the company's Wired Digital group, which included Wired and Reddit. In an interview with The New York Times, Fisher said other companies offered to buy Ars Technica and the site's writers agreed to a deal with Condé Nast because they felt it offered them the best chance to turn their "hobby" into a business. Fisher, Stokes, and the eight other writers at the time were employed by Condé Nast. Layoffs at Condé Nast in November 2008 affected websites owned by the company "across the board", including Ars Technica.

On May 5, 2015, Ars Technica launched its United Kingdom site to expand its coverage of issues related to the UK and Europe. The UK site began with around 500,000 readers and had reached roughly 1.4 million readers a year after its launch. In September 2017, Condé Nast announced that it was significantly downsizing its Ars Technica UK arm, and laid off all but one member of its permanent editorial staff.

Content

The content of articles published by Ars Technica has generally remained the same since its creation in 1998 and is categorized by four types: news, guides, reviews, and features. News articles relay current events. Ars Technica also hosts OpenForum, a free Internet forum for the discussion of a variety of topics.

Originally, most news articles published by the website were aggregated from other technology-related websites. Ars Technica provided short commentaries on the news, generally a few paragraphs, and a link to the original source. After being purchased by Condé Nast, Ars Technica began publishing more original news, investigating topics, and interviewing sources themselves. A significant portion of the news articles published there now are original. Relayed news is still published on the website, ranging from one or two sentences to a few paragraphs.

Ars Technica's features are long articles that go into great depth on their subject. For example, the site published a guide on CPU architecture in 1998 named "Understanding CPU caching and performance". An article in 2009 discussed in detail the theory, physics, mathematical proofs, and applications of quantum computers. The website's 18,000-word review of Apple's first iPad described everything from the product's packaging to the specific type of integrated circuits it uses.

Ars Technica is written in a less-formal tone than that found in a traditional journal. Many of the website's regular writers have postgraduate degrees, and many work for academic or private research institutions. Website cofounder Jon Stokes published the computer architecture textbook Inside The Machine in 2007; John Timmer performed postdoctoral research in developmental neurobiology; Until 2013, Timothy Lee was a scholar at the Cato Institute, a public-policy institute, which republished Ars Technica articles by him. Biology journal Disease Models & Mechanisms called Ars Technica a "conduit between researchers and the public" in 2008.

On September 12, 2012, Ars Technica recorded its highest daily traffic ever with its iPhone 5 event coverage. It recorded 15.3 million page views, 13.2 million of which came from its live blog platform of the event.

Staff

Jennifer Ouelette, the former science editor of Gizmodo, contributes science and culture coverage. Beth Mole, who has a PhD in microbiology, handles Ars' health coverage. She was formerly at Science News. Eric Berger, formerly of the Houston Chronicle, covers space exploration. John Timmer is the science editor for Ars. He formerly taught scientific writing and science journalism at Stony Brook University and Weill Cornell Medical College. He earned his undergraduate degree from Columbia University and his PhD from University of California, Berkeley and worked as a postdoc at Memorial Sloan Kettering.

Revenue

The cost of operating Ars Technica has always been funded primarily by advertising. Originally handled by Federated Media Publishing, selling advertising space on the website is now managed by Condé Nast. In addition to online advertising, Ars Technica has sold subscriptions to the website since 2001, now named Ars Pro and Ars Pro++ subscriptions (previously known as Ars Premier). Subscribers are not shown advertisements, and receive benefits including the ability to see exclusive articles, post in certain areas of the Ars Technica forum, and participate in live chat rooms with notable people in the computer industry. To a lesser extent, revenue is also collected from content sponsorship. A series of articles about the future of collaboration was sponsored by IBM, and the site's Exploring Datacenters section is sponsored by data-management company NetApp. Ars Technica also collects revenue from affiliate marketing by advertising deals and discounts from online retailers, and from the sale of Ars Technica-branded merchandise.

Advertisement block

On March 5, 2010, Ars Technica experimentally blocked readers who used Adblock Plus—one of several computer programs that stop advertisements from being displayed in a web browser—from viewing the website. Fisher estimated 40% of the website's readers had the software installed at the time. The next day, the block was lifted, and the article "Why Ad Blocking is devastating to the sites you love" was published on Ars Technica, imploring readers not to use the software on websites they care about:

... blocking ads can be devastating to the sites you love. I am not making an argument that blocking ads is a form of stealing, or is immoral, or unethical ... It can result in people losing their jobs, it can result in less content on any given site, and it definitely can affect the quality of content. It can also put sites into a real advertising death spin.

The block and article were controversial, generating articles on other websites about them, and the broader issue of advertising ethics. Readers of Ars Technica generally followed Fisher's persuasion; the day after his article was published, 25,000 readers who used the software had allowed the display of advertisements on Ars Technica in their browser, and 200 readers had subscribed to Ars Premier.

In February 2016, Fisher noted, "That article lowered the ad-block rate by 12 percent, and what we found was that the majority of people blocking ads on our site were doing it because other sites were irritating them". In response to increasing use of ad blockers, Ars Technica intends to identify readers who filter out advertisements and ask them to support the site by several means.

See also

Explanatory notes

  1. /ˌɑːrz ˈtɛknɪkə/; a Latin-derived term that the site translates as the "art of technology", and sometimes known commonly as Ars
  2. Condé Nast Digital was named CondéNet at the time.

References

  1. "About Us". Ars Technica. Condé Nast. Archived from the original on April 5, 2010. Retrieved April 10, 2010.
  2. ^ "Report: Ars Technica bought by Wired Digital". Mass High Tech Business News. American City Business Journals. May 16, 2008. Archived from the original on February 4, 2009. Retrieved April 10, 2010.
  3. ^ Swisher, Kara (March 17, 2008). "Ars Technica's Ken Fisher Speaks!". All Things Digital. Dow Jones & Company. Archived from the original on April 19, 2008. Retrieved April 10, 2010.
  4. "Welcome to Ars Technica". Ars Technica. 1999. Archived from the original on May 8, 1999. Retrieved April 10, 2010.
  5. "The Ars Technica Group". Ars Technica. 1999. Archived from the original on May 8, 1999. Retrieved April 10, 2010.
  6. O'Malley, Gavin (January 26, 2009). "Condé Nast Digital Replaces CondéNet". MediaPost. Archived from the original on May 11, 2011. Retrieved June 23, 2011.
  7. Carr, David (May 19, 2008). "Geeks Crash a House of Fashion". The New York Times. Archived from the original on January 4, 2013. Retrieved May 20, 2008.
  8. ^ Arrington, Michael (May 16, 2008). "Breaking: Condé Nast/Wired Acquires Ars Technica". TechCrunch. AOL. Archived from the original on April 10, 2010. Retrieved April 10, 2010.
  9. Kafka, Peter (November 11, 2008). "Condé Nast Web Arm CondéNet's Turn for "Across the Board" Cuts". All Things Digital. Dow Jones & Company. Archived from the original on April 8, 2010. Retrieved April 10, 2010.
  10. Anthony, Sebastian (May 5, 2015). "Welcome to Ars Technica UK!". Ars Technica UK. Condé Nast UK. Archived from the original on May 5, 2015. Retrieved May 5, 2015.
  11. Anthony, Sebastian (May 5, 2016). "Ars Technica UK is one year old today: Here's what's coming next". Ars Technica UK. Condé Nast UK. Archived from the original on May 6, 2016. Retrieved September 1, 2016.
  12. Davies, Jessica (September 1, 2017). "Conde Nast's Ars Technica struggles in UK expansion". Digiday. Retrieved November 12, 2017.
  13. * Condé Nast. "Ars Technica | Condé Nast". Archived from the original. Condé Nast. Retrieved on 17 August 2015.
  14. Fallows, James (October 5, 2009). "Festival of updates #3: Snow Leopard and "huge pages"!". The Atlantic. Archived from the original on June 8, 2011. Retrieved April 10, 2010.
  15. Arthur, Charles (August 29, 2009). "Snow Leopard: hints, hassles and review roundup from around the web". The Guardian. Archived from the original on January 9, 2014. Retrieved April 10, 2010.
  16. "Understanding CPU caching and performance". Ars Technica. December 1, 1998. Archived from the original on May 8, 1999. Retrieved April 10, 2010.
  17. Altepeter, Joseph B. (February 1, 2010). "A tale of two qubits: how quantum computers work". Ars Technica. Condé Nast. Archived from the original on March 23, 2010. Retrieved April 10, 2010.
  18. Cheng, Jacqui (April 6, 2010). "Ars Technica reviews the iPad". Ars Technica. Condé Nast. Archived from the original on April 10, 2010. Retrieved April 10, 2010.
  19. ^ Brumfiel, Geoff (April 1, 2009). "Science journalism: Supplanting the old media?". Nature. 458 (7236). Macmillan Publishers: 274–7. doi:10.1038/458274a. PMID 19295582.
  20. Bonetta, Laura (May 4, 2007). "Scientists Enter the Blogosphere". Cell. 129 (3). Elsevier: 443–445. doi:10.1016/j.cell.2007.04.032. PMID 17482534. S2CID 38425468.
  21. Stokes, John (2007). Inside the machine: an illustrated introduction to microprocessors and computer architecture. No Starch Press. ISBN 978-1-59327-104-6. Retrieved March 30, 2015.
  22. "About Cato". Cato Institute. Archived from the original on April 7, 2010. Retrieved April 10, 2010.
  23. Lee, Timothy B. (July 6, 2007). "Google Should Stick to What It Knows Best". Cato Institute. Archived from the original on April 9, 2010. Retrieved April 10, 2010.
  24. "Useful Websites" (PDF). Disease Models & Mechanisms. 1 (2–3): 88. 2008. doi:10.1242/dmm.001305. PMC 2562198. S2CID 219240647. Archived (PDF) from the original on April 24, 2015. Retrieved April 10, 2010.
  25. "Maybe The iPhone 5 Hype Is Not So 'Silly' After All". MinOnline. September 14, 2012. Archived from the original on September 16, 2012. Retrieved September 17, 2012.
  26. ^ Brumfiel, Geoff (March 19, 2009). "Science journalism: Supplanting the old media?". Nature. 458 (7236): 274–277. doi:10.1038/458274a. PMID 19295582.
  27. "ScienceOnline2010 – interview with John Timmer". A Blog Around The Clock. February 18, 2010.
  28. Nguyen, Tien (July 29, 2014). "A Day in the Life of John Timmer". The Open Notebook.
  29. Berry, Dana (November 24, 2016). "More to Science: Working as a science journalist". BioMed Central blog.
  30. ^ McGann, Laura (March 9, 2010). "How Ars Technica's "experiment" with ad-blocking readers built on its community's affection for the site". Nieman Journalism Lab. The Nieman Foundation for Journalism at Harvard. Archived from the original on March 14, 2010. Retrieved April 10, 2010.
  31. "Ars Premier FAQ". Ars Technica. Condé Nast. September 15, 2009. Archived from the original on April 12, 2010. Retrieved April 10, 2010.
  32. "The Ars Emporium". Ars Technica. 2001. Archived from the original on December 17, 2001. Retrieved April 10, 2010.
  33. Fisher, Ken (March 6, 2010). "Why Ad Blocking is devastating to the sites you love". Ars Technica.
  34. Asay, Matt (March 9, 2010). "Is ad blocking the problem?". CNET. CBS Interactive. Archived from the original on March 30, 2015. Retrieved March 25, 2015.
  35. Valentino-DeVries, Jennifer (March 8, 2010). "To Block or Not to Block Online Ads". The Wall Street Journal. Dow Jones & Company. Archived from the original on March 11, 2010. Retrieved April 10, 2010.
  36. Murphy, Kate (February 20, 2016). "The Ad Blocking Wars". The New York Times. Archived from the original on February 24, 2016. Retrieved February 22, 2016.

Further reading

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