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| {{short description|American internet entrepreneur}} | |||
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| '''Mark Ghuneim''' is an American internet entrepreneur. | |||
| '''Mark Ghuneim''' is an American internet entrepreneur. Currently the general manager of ] Curator, he is the founder and CEO of ],<ref>, ''BusinessWeek'' Sept 26, 2005</ref> a digital marketing agency and technology incubator, and ],<ref name="bruno">, ''Billboard''</ref> a social-media tracking service.<ref name="adage">Simon Dumenco, , ''AdAge'', October 13, 2010</ref> He was previously senior vice president of online and emerging technology at ], working with artists such as ], ], ], ], and ].<ref>Billboard Magazine, 'ConnecteD, A Key to Web Extras', Oct 26, 2002, p.49</ref> | |||
| == |
==Career== | ||
| Ghuneim began his career as program director and VJ at the 21st Street video nightclub Private Eyes in ].<ref>{{usurped|1=}}, Fora.tv</ref> After positions at ]'s "]," and ], a British independent label, he became vice president of video promotion for ].<ref>, By Rob Tannenbaum, Craig Marks, p.1973, Penguin, Oct 27, 2011</ref><ref>, Billboard Magazine, p. 64, Dec 26, 1987</ref> | |||
| In 1994 Ghuneim was the vice president of online and emerging technologies at Columbia Records.<ref name=mtv>{{cite web|last1=Tortorici|first1=Frank|title=Dylan Website Provides Rare, Unreleased Recordings|url=http://www.mtv.com/news/350204/dylan-website-provides-rare-unreleased-recordings/|website=MTV News|publisher=]|access-date=3 April 2015|archive-url=https://web.archive.org/web/20150403054338/http://www.mtv.com/news/350204/dylan-website-provides-rare-unreleased-recordings/|archive-date=3 April 2015|date=15 June 1998|quote=Mark Ghuneim, Columbia Records’ vice president of online and emerging technologies, stressed that this rare Dylan music is on the company’s site, not a fan site.|url-status=dead}}</ref> Ghuneim created and implemented online marketing campaigns for Columbia Records.<ref name="billboard" /> | |||
| ==Sony Music== | |||
| Ghuneim spent 16 years at ] in a variety of positions culminating with the title of Senior Vice President of Online & Emerging Technologies for Sony’s ]. His responsibilities were expanded to include all of ]'s online services, including ], ], ], ] and ]. Ghuneim created and implemented online marketing campaigns for ], working closely with artists such as ], ], ], ], ], ], ], ] and ]. | |||
| His initiatives at Sony Music included the formation of an online and emerging-technologies group as well as innovations in online marketing and promotion, social networking and community management.<ref name="adage">Simon Dumenco, , ''AdAge'', October 13, 2010</ref> He was previously senior vice president of online and emerging technology at ].<ref name="billboard">Billboard Magazine, '', Oct 26, 2002, p.49</ref> In 2004, Ghuneim left Sony Music Entertainment to launch ], a start-up digital services company for television networks, movie companies, publishers and emerging brands.<ref name="adage" /> | |||
| Ghuneim subsequently became General Manager of ]’s Curator, a position he held until early 2016.<ref name="techcrunch">Sarah Perez, , "Techcrunch", Mar 31, 2015</ref> | |||
| ==Wiredset== | |||
| In 2004, Ghuneim left Sony Music Entertainment to launch ], a start-up digital services company for television networks, movie companies, publishers and emerging brands. Headquartered in the meatpacking district of ], with offices in ] and ], Wiredset offered a range of services from marketing to production to ] companies. Clients included ], ], ], ], ], Oxygen, ], ], ], ] and consumer brands such as ], ], ] and ].<ref name="bruno" /> | |||
| Wiredset also served as an incubator for emerging digital technologies, including Infofilter, a social-media analytics tool launched in 2006. At the time only two social sources - ] and ] - offered available ]s. As ] emerged, Infofilter evolved into a robust social analytics tool, rebranded as ] in 2007.<ref name="adage" /><ref></ref> | |||
| == |
==Politics== | ||
| In 1997, Ghuneim founded Hacked.net.<ref>,''thetvoftomorrowshow.com'', 2013</ref> Ghuneim has worked with the ] and ] to oppose ].<ref name=nytlee>{{cite news|last1=Lee|first1=Denny|title=Neighborhood Report – New York on Line – Watching the Watchers|url=https://www.nytimes.com/1999/10/31/nyregion/neighborhood-report-new-york-on-line-watching-the-watchers.html?pagewanted=1|accessdate=13 April 2015|work=]|date=October 31, 1999}}</ref> He believes that people have a ] in their interactions in public spaces.<ref name=nytlee/> | |||
| ], a ] (SaaS) providing social media insights, became Wiredset’s primary business in 2009.<ref></ref> Trendrr product enhancements enabled users to measure conversation and activity across ], blogs, news sites, social networks, search engines, sales and location-based services. Trendrr’s client roster expanded to include ], ], ], and ]. The company was granted U.S. Patent 8,271,429 for its system and method for collecting and processing data. | |||
| Ghuneim became recognized throughout the industry as an expert in the convergence between television and ] engagement or social TV, frequently keynoting and moderating at conferences such as UBiQ Paris,<ref></ref> ],<ref>http://natpemarket.com/conference/speakers/bios/?speaker_id_string=6175:nLA0wcXa068GkT9FarHisA**</ref> ]<ref>http://schedule-mipcom.mipworld.com/site/GB/Conferences/Speakers_sheet,Mark_Ghuneim,I313,Zoom-c2d144157ec1ba14aeace2a0abd4f148.htm</ref> and ]. He had key insight into social TV and engagement as the use of these metrics gained strong momentum among television networks, producers and brands.<ref>, ''Forbes''</ref> | |||
| ⚫ | ==References== | ||
| "A socially engaged TV audience is the most powerful marketing team networks have ever had," Ghuneim told AdAge in 2012. "Social TV gives us the opportunity to understand and leverage an audience's emotional attachment to a show, because TV is no longer a one-sided experience. Finally all our shouting at the TV can actually be heard. Brands that are smart enough to listen and leverage that emotional response can unlock valuable attention from an audience that actually cares."<ref>, ''AdAge''</ref> | |||
| In May 2013, Curatorr became a Twitter Certified Product, joining a list of partners that includes ] and ].<ref></ref> In July 2013, Trendrr released a widely cited study that concluded ] had five times as much TV-related social activity as the total of all other social networks that Trendrr measured.<ref></ref><ref>, ''The Guardian''</ref> | |||
| ==Twitter== | |||
| Trendrr was acquired by Twitter in August 2013.<ref>, ''CNet'', August 28, 2013</ref> The amount of the financial transaction was not disclosed.<ref></ref> "Having sat at this intersection of TV and social media for years, we've analyzed data from lots of platforms," Ghuneim said at the time. "What makes Twitter uniquely compelling among these platforms is its connection to the live moment -- people sharing what's happening, when it's happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter."<ref>, ''Wall Street Journal''</ref> | |||
| Ghuneim subsequently became General Manager of Twitter’s Curator, a position he currently holds. | |||
| ==Politics and social advocacy== | |||
| A longtime privacy advocate, Ghuneim has worked with the ] and ] to address surveillance in public spaces.<ref>Denny Lee, , ''NY Times'', Oct 31, 1999</ref> In 1997, Ghuneim founded Hacked.net, one of the first digital resources devoted to online security.<ref>http://thetvoftomorrowshow.com/speakers/mark-ghuneim</ref> ] Director ] cited a Hacked.net statistic about hacked web sites in Congressional testimony before the ] in January 1998.<ref>http://www.bc.edu/bc_org/avp/law/st_org/iptf/exhibits/1998021301_threats.htm</ref> | |||
| ==Personal life== | |||
| Ghuneim has guest lectured<ref>Joe Kohen, , ''Life'', Jul 23, 2008</ref> at universities including ], ], and ], and contributed articles as well as interviews on emerging online trends in digital media.<ref>Brian Stelter, ,''New York Times'', Feb. 24, 2010</ref><ref>David Carr, , ''New York Times'', November 28, 2010</ref><ref>Jenna Wortham, , ''New York Times'', May 21, 2010</ref> Ghuneim’s photographs have appeared in publications such as ], ], ] and Vogue Brazil magazine.{{cn|date=February 2015}} | |||
| ⚫ | == |
||
| {{reflist|colwidth=50em}} | {{reflist|colwidth=50em}} | ||
| == |
==External links== | ||
| * {{Twitter|markghuneim}} | |||
| * | |||
| {{Persondata <!-- Metadata: see ]. --> | |||
| | NAME = Ghuneim, Mark | |||
| | ALTERNATIVE NAMES = | |||
| | SHORT DESCRIPTION = American businessman | |||
| | DATE OF BIRTH = September 3, 1962 | |||
| | PLACE OF BIRTH = ], ] | |||
| | DATE OF DEATH = | |||
| | PLACE OF DEATH = | |||
| }} | |||
| {{DEFAULTSORT:Ghuneim, Mark}} | {{DEFAULTSORT:Ghuneim, Mark}} | ||
| ] | ] | ||
Latest revision as of 18:13, 22 September 2024
American internet entrepreneur| Mark Ghuneim |
|---|
Mark Ghuneim is an American internet entrepreneur.
Career
Ghuneim began his career as program director and VJ at the 21st Street video nightclub Private Eyes in New York City. After positions at MTV's "120 Minutes," and Beggars Banquet/XL/4AD Records, a British independent label, he became vice president of video promotion for Columbia Records.
In 1994 Ghuneim was the vice president of online and emerging technologies at Columbia Records. Ghuneim created and implemented online marketing campaigns for Columbia Records.
His initiatives at Sony Music included the formation of an online and emerging-technologies group as well as innovations in online marketing and promotion, social networking and community management. He was previously senior vice president of online and emerging technology at Sony Music Entertainment. In 2004, Ghuneim left Sony Music Entertainment to launch Wiredset, a start-up digital services company for television networks, movie companies, publishers and emerging brands.
Ghuneim subsequently became General Manager of Twitter’s Curator, a position he held until early 2016.
Politics
In 1997, Ghuneim founded Hacked.net. Ghuneim has worked with the American Civil Liberties Union and New York Civil Liberties Union to oppose surveillance in public spaces. He believes that people have a right to be anonymous in their interactions in public spaces.
References
- The Digital Era: What's Next?, Fora.tv
- I Want My MTV: The Uncensored Story of the Music Video Revolution, By Rob Tannenbaum, Craig Marks, p.1973, Penguin, Oct 27, 2011
- Vid Experts Discuss New Marketing Strategies, Billboard Magazine, p. 64, Dec 26, 1987
- Tortorici, Frank (15 June 1998). "Dylan Website Provides Rare, Unreleased Recordings". MTV News. MTV. Archived from the original on 3 April 2015. Retrieved 3 April 2015.
Mark Ghuneim, Columbia Records' vice president of online and emerging technologies, stressed that this rare Dylan music is on the company's site, not a fan site.
- ^ Billboard Magazine, 'ConnecteD, A Key to Web Extras', Oct 26, 2002, p.49
- ^ Simon Dumenco, Why Real-Time Marketing Matters Now, AdAge, October 13, 2010
- Sarah Perez, Twitter Publicly Launches Curator, Its Real-Time Search And Filtering Tool For Media Outlets, "Techcrunch", Mar 31, 2015
- Mark Ghuneim Biography,thetvoftomorrowshow.com, 2013
- ^ Lee, Denny (October 31, 1999). "Neighborhood Report – New York on Line – Watching the Watchers". New York Times. Retrieved 13 April 2015.