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A '''twinstick''', in ] broadcasting, is an informal term for two ], broadcasting in the same market, which are owned by the same company. | |||
Under ] rules, twinsticks are permitted in two very different market types: either the market must be too small to support two separate commercial broadcasters competing for ] dollars, or the market must be large enough that a diversity of broadcast voices already exists. | |||
Examples of the small community type include ] and ] in ], and CITL-TV and CKSA-TV in ]. As the ] owns all of its affiliate stations directly, twinsticks of this type always involve ] and ] stations, and are becoming increasingly rare as the CBC buys out its remaining privately-owned affiliates. | |||
Examples of the large market type include ] and ] in the ] (both owned by ]), and CIII-TV and ] in the Greater Toronto Area (both owned by ]). Unlike the situation in smaller markets, this type of "]" twinstick is becoming more and more common. | |||
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Latest revision as of 18:25, 13 April 2013
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