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{{Short description|Indian actor (born 1982)}}
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{{family name hatnote|Allu|lang=Telugu}}
{{Use dmy dates|date=November 2015}}
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{{Use Indian English|date=December 2024}}
{{Use dmy dates|date=December 2024}}
{{Infobox person {{Infobox person
| name = Allu Arjun | name = Allu Arjun
| image = Allu Arjun at Vaishali audio launch.jpg | image = Allu Arjun at Pushpa 2 The Rule meet.jpg
| image_upright = 1.2
| caption = Arjun at the audio launch event of '']'' in April 2011.
| caption = Allu in 2024
| birth_date = <!--Birth date has been contested. Do not add without a reliably published source.-->
| nationality = ]n | other_names = Bunny
| birth_date = {{birth date and age|df=yes|1982|4|8}}{{efn|name=dob}}
| birth_place = ]
| ethnicity = ] | birth_place = ] (now ]), ], India
| occupation = ], ], ], ] | occupation = {{hlist|Actor|dancer}}
| birthname = Allu Arjun | yearsactive = 2001–present
| othername = Bunny | works = ]
| spouse = Allu Sneha Reddy | spouse = {{marriage|Sneha Reddy|2011}}
| children =1 <!--Do not add personal information about non notable minors--> | children = 2 <!--Do not add personal information about non notable minors-->
| parents = ]<br />Allu Nirmala | father = ]
| yearsactive = 2003–present | relatives = ] (brother)
| family = ]
| website = {{URL|http://www.alluarjunonline.com}}
| awards = ]
| relatives = ] (Brother)<br/>] (Paternal Grandfather),<br/>] (Maternal Uncle)<br/>] (Maternal Uncle)<br/>] (Maternal Uncle)<br/>] (Cousin)<br/>] (Cousin)<br/>] (Cousin)<br/>] (Cousin)
| Birth_place = ], ], India <ref>http://www.in.com/allu-arjun/biography-15707.html</ref>
| residence = ], ], ]
}} }}
'''Allu Arjun''' (born 8 April 1982) is an Indian actor who works in ]. He has been featured in '']''<nowiki/>'s ] list since 2014.<ref name=":1" /> Allu Arjun is a recipient of ] including a ], six ], and three ].<ref>{{Cite news |date=8 April 2019 |title=Allu Arjun announces three new films, to be helmed by Trivikram, Sukumar, Venu Sriram, on his 36th birthday |url=https://www.firstpost.com/entertainment/on-allu-arjuns-36th-birthday-a-look-at-some-lesser-known-facts-about-the-telugu-mega-star-6406971.html |access-date=3 September 2020 |work=Firstpost |archive-date=29 September 2020 |archive-url=https://web.archive.org/web/20200929133844/https://www.firstpost.com/entertainment/on-allu-arjuns-36th-birthday-a-look-at-some-lesser-known-facts-about-the-telugu-mega-star-6406971.html |url-status=live}}</ref> He is popularly referred to as "Stylish Star" and "Icon Star".<ref>{{cite news |last1=Mallick |first1=Gyanisha |date=30 March 2023 |title=20 years of Allu Arjun: The rise and rule of Tollywood's Icon Star |url=https://www.indiatoday.in/movies/regional-cinema/story/20-years-of-allu-arjun-the-rise-and-rule-of-tollywoods-icon-star-2353683-2023-03-30 |work=India Today |access-date=21 March 2024}}</ref> One of the highest-paid actors in ],<ref>{{Cite web |date=12 May 2022 |title=Shah Rukh Khan To Prabhas, Highest-Paid Indian Actors Of 2022 |url=https://in.mashable.com/entertainment/31600/shah-rukh-khan-to-prabhas-highest-paid-indian-actors-of-2022 |access-date=3 September 2022 |website=] |language=en-in}}</ref> he is also known for his dancing.<ref>{{Cite news |date=8 April 2020 |title=Happy birthday Allu Arjun: Five dance numbers that justify his dancing prowess |url=https://www.hindustantimes.com/regional-movies/happy-birthday-allu-arjun-five-dance-numbers-that-justify-his-dancing-prowess/story-WezZb0sxi91REpPMFtZvsL.html |url-status=live |archive-url=https://web.archive.org/web/20200729032351/https://www.hindustantimes.com/regional-movies/happy-birthday-allu-arjun-five-dance-numbers-that-justify-his-dancing-prowess/story-WezZb0sxi91REpPMFtZvsL.html |archive-date=29 July 2020 |access-date=3 September 2020 |work=Hindustan Times |language=en}}</ref>
'''Allu Arjun''' <!--Birth date has been contested. Do not add without a reliably published source.--> is an Indian ] who works in ]. He has won three ] for '']'', '']'' and '']'' two ]s for '']'' and '']'', and ] for Best Actor Male for '']'' And '']''.


Allu Arjun made his debut in 2003 with '']''. He rose to prominence starring in ]'s ]'' ]'' (2004) for which he earned a ].<ref>{{Cite web |title=Nandi Film Awards G.O and Results 2004 |url=https://www.apsftvtdc.in/nandi-film-awards-2004.html |url-status=live |archive-url=https://web.archive.org/web/20201011114154/https://www.apsftvtdc.in/nandi-film-awards-2004.html |archive-date=11 October 2020 |access-date=11 August 2020 |website=APFTVTDC}}</ref> He consolidated his reputation with the action films '']'' (2005) and '']'' (2007). In 2008, he starred in the romantic drama '']'' for which he won his first ].<ref>{{cite news |date=1 August 2009 |title=56th Idea Filmfare Awards 2008 South: The winners |newspaper=The Times of India |url=https://timesofindia.indiatimes.com/others/news-interviews/56th-Idea-Filmfare-Awards-2008-South-The-winners/articleshow/4845030.cms |access-date=18 January 2020 |archive-date=12 June 2018 |archive-url=https://web.archive.org/web/20180612143005/https://timesofindia.indiatimes.com/others/news-interviews/56th-Idea-Filmfare-Awards-2008-South-The-winners/articleshow/4845030.cms |url-status=live}}</ref>
In 2015, Allu Arjun became the first ] actor to have three consecutive ₹500+ Million share films with his films '']'', '']'' and '']''.<ref>{{Cite web|title = Allu Arjun equals Mahesh Babu's record - TeluguSquare.com|url = http://www.telugusquare.com/allu-arjun-equals-mahesh-babus-record/|website = www.telugusquare.com|accessdate = 2015-12-07}}</ref> Consequently, Forbes India placed Allu Arjun in the Top 50 of Forbes India 2015 Celeb 100 list.<ref>{{Cite web|title = Forbes 2015 Celeb 100: Mahesh, Kamal, Rajini, Suriya, Rajamouli, Prabhas, Kajal, Shruti make it to list|url = http://www.ibtimes.co.in/forbes-2015-celeb-100-mahesh-kamal-rajini-suriya-rajamouli-prabhas-kajal-shruti-make-it-659012|website = International Business Times, India Edition|accessdate = 2015-12-12}}</ref>


Allu Arjun went on to star in successful films, such as '']'' (2009), '']'' (2012), '']'' (2014), '']'' (2015), '']'' (2016), '']'' (2017) and '']'' (2020).<ref>{{cite web|url=http://andhraboxoffice.com/info.aspx?id=430&cid=6&fid=635|title=Julayi Total Collections}}</ref><ref>{{cite web|url=http://andhraboxoffice.com/info.aspx?id=611&cid=6&fid=743|title=Race Gurram Final Total WW Collections|date=7 February 2014}}</ref><ref>{{cite web |title=Allu Arjun's Ala Vaikunthapurramuloo emerges as the third highest grosser ever in Telugu |url=https://www.cinemaexpress.com/stories/news/2020/feb/12/allu-arjuns-ala-vaikunthapurramuloo-emerges-as-the-third-highest-grosser-of-telugu-17014.html |website=] |date=12 February 2020 |access-date=12 February 2020 |archive-date=3 December 2020 |archive-url=https://web.archive.org/web/20201203045227/https://www.cinemaexpress.com/stories/news/2020/feb/12/allu-arjuns-ala-vaikunthapurramuloo-emerges-as-the-third-highest-grosser-of-telugu-17014.html |url-status=live }}</ref> His biggest-earners came with '']'' (2021) and its sequel, '']'' (2024), the latter of which ranks among the ] of all time.<ref name="P">{{cite web |last=Singh| first=Jatinder |access-date=27 December 2024 |title=Pushpa 2 Box Office Collections: Allu Arjun film tops 1500cr worldwide, nears USD 30M overseas |url=https://www.pinkvilla.com/entertainment/box-office/pushpa-2-box-office-collections-allu-arjun-film-tops-1500cr-worldwide-nears-usd-30m-overseas-1364549 |work=] |date=27 December 2024 }}</ref> His performances as a lower-class cable operator in ''Vedam'' and as a carefree street smart man in ''Race Gurram'' won him two ]. He also won the ] for his portrayal of prince ] in '']''. He received high acclaim for his performance in ''Pushpa: The Rise,'' which earned him his first ], and fourth ] for Best Actor – Telugu. In 2024, he was honoured with the ] at the ].<ref>{{Cite web|title=Allu Arjun honored at 55th IFFI|url=https://pib.gov.in/PressReleseDetailm.aspx?PRID=2078214&reg=3&lang=1|website=pib.gov.in}}</ref>
==Personal life==
Allu Arjun was born <!--Birth date has been contested. Do not add without a reliably published source.--> to producer ] and Nirmala. He is the paternal grandson of comedian ]..


Allu Arjun endorses a wide number of brands and products, and is a celebrity brand ambassador for the ]<ref name=":9" /> and for the ] ].<ref name="Allu Arjun to promote aha content">{{Cite web|title=Allu Arjun to promote aha content|url=https://www.thehindubusinessline.com/news/variety/allu-arjun-to-promote-aha-content/article33077090.ece|access-date=4 August 2021|website=Businessline|date=11 November 2020 |language=en}}</ref><ref name="boxofficeindia.co.in">{{Cite web |date=12 November 2020 |title=aha announces Allu Arjun as the brand ambassador |url=https://boxofficeindia.co.in/aha-announces-allu-arjun-brand-ambassador |access-date=4 August 2021 |website=Box Office India |language=en |archive-date=1 October 2021 |archive-url=https://web.archive.org/web/20211001070624/https://boxofficeindia.co.in/aha-announces-allu-arjun-brand-ambassador |url-status=dead }}</ref>
On 6 March 2011, Arjun married Sneha Reddy in ].<ref>{{cite web|url=http://articles.timesofindia.indiatimes.com/2011-03-08/regional/28667756_1_starry-wedding-groom-t-town|title=Allu Arjun's starry wedding|publisher=The Times of India|accessdate=8 March 2011<!-- 12:00 AM IST-->}}</ref> He has a son born in 2014 .


==Career== == Early life ==
Allu Arjun was born on 8 April 1982{{efn|name=dob|While some reliable sources identify his birthyear as 1983,<ref>{{cite news |title=Allu Arjun's Pushpa poster unveiled on his 37th birthday. See pic |url=https://www.hindustantimes.com/regional-movies/allu-arjun-s-pushpa-poster-unveiled-on-his-37th-birthday-see-pic/story-A9NWJ8ify7z4WuQKcVru4O.html |work=Hindustan Times |date=8 April 2020 |language=en |archive-date=15 April 2020 |archive-url=https://web.archive.org/web/20200415141820/https://www.hindustantimes.com/regional-movies/allu-arjun-s-pushpa-poster-unveiled-on-his-37th-birthday-see-pic/story-A9NWJ8ify7z4WuQKcVru4O.html |url-status=live}}</ref><ref>{{cite web |title=Allu Arjun rings in 38th birthday in Hyderabad. Wife Sneha wishes him with Maldives |url=https://www.indiatoday.in/movies/regional-cinema/story/allu-arjun-rings-in-38th-birthday-in-hyderabad-wife-sneha-wishes-him-with-maldives-pics-1788500-2021-04-08 |website=Indian Today |date=8 April 2021}}</ref> Arjun in an interview with '']'' stated that he was born in 1982.<ref>{{cite AV media |url=https://www.youtube.com/watch?v=7B6sPzJo73Q&t=138s |title=Allu Arjun answers Google's most searched questions in his #SignatureStyle #AlaVaikunthapurramuloo |time=2m18s |publisher=] |people=Allu Arjun |date=11 January 2020}}</ref>}} in a ] family to film producer ] and Nirmala in ] (present-day ]). His paternal grandfather was the noted film comedian ] who appeared in over 1000 films.<ref>{{Cite magazine |last=K. |first=Janani |date=1 October 2021 |title=Allu Arjun unveils grandfather Allu Ramalingaiah's statue on his 100th birth anniversary |url=https://www.indiatoday.in/movies/regional-cinema/story/allu-arjun-unveils-grandfather-allu-ramalingaiah-s-statue-on-his-100th-birth-anniversary-1859434-2021-10-01 |access-date=23 June 2022 |magazine=India Today}}</ref><ref>{{Cite news |title=Remembering Ace Actor Allu Ramalingaiah on His 99th Birth Anniversary |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/remembering-ace-actor-allu-ramalingaiah-on-his-99th-birthday-anniversary/articleshow/78410745.cms |access-date=23 June 2022 |work=The Times of India |date=1 October 2020}}</ref> Their native place is ] of ].<ref>{{Cite web |date=17 January 2019 |title=Allu Arjun goes rustic! |url=https://www.deccanchronicle.com/entertainment/tollywood/170119/allu-arjun-goes-rustic.html |url-status=dead |archive-url=https://web.archive.org/web/20190117020825/https://www.deccanchronicle.com/entertainment/tollywood/170119/allu-arjun-goes-rustic.html |archive-date=17 January 2019 |access-date=20 December 2021 |website=Deccan Chronicle |language=en}}</ref>


Allu Arjun grew up in Chennai before their family moved to ] in the 1990s.<ref>{{Cite web|date=14 December 2021|title=Allu Arjun expresses his love for Tamil during 'Pushpa' promotions in Chennai|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/allu-arjun-expresses-his-love-for-tamil-during-pushpa-promotions-in-chennai/articleshow/88276560.cms|url-status=live|access-date=|website=]|archive-url=https://web.archive.org/web/20211214101218/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/allu-arjun-expresses-his-love-for-tamil-during-pushpa-promotions-in-chennai/articleshow/88276560.cms |archive-date=14 December 2021 }}</ref><ref>{{Cite web|date=14 December 2021|title=Allu Arjun: మా మావయ్య చిరంజీవి సూపర్‌ డ్యాన్సర్‌: బన్నీ|trans-title=Allu Arjun: My uncle Chiranjeevi is a super dancer: Bunny|url=https://www.eenadu.net/cinema/newsarticle/telugu-news-allu-arjun-and-rashmika-at-mumbai-press-meet/0206/121256762|url-status=live|access-date=|website=]|language=te|archive-url=https://web.archive.org/web/20211216102515/https://www.eenadu.net/cinema/newsarticle/telugu-news-allu-arjun-and-rashmika-at-mumbai-press-meet/0206/121256762 |archive-date=16 December 2021 }}</ref> Arjun attended St. Patrick’s School in Chennai and obtained degree in ] at MSR College, Hyderabad.<ref>{{Cite web |last=Kumar |first=Aakash |date=24 January 2022 |title=Educational Qualifications Of Dhanush, Allu Arjun, Samantha & Other South Stars |url=https://www.mensxp.com/entertainment/celebrities/100476-educational-qualifications-of-south-indian-actors-dhanush-allu-arjun-samantha-ruth-prabhu-vijay-devarakonda.html |website=] |access-date=15 October 2024}}</ref>
===2001–2007===
After playing child artist in '']'' and as a dancer in '']'', Arjun appeared in ]'s '']''. The movie completed 100 days in 102 centers.<ref>{{cite web|url=http://www.idlebrain.com/trade/records/gangotri100dayscenters.html|title=Gangotri 100 days centers|publisher=idlebrain.com|accessdate=}}</ref> Arjun then appeared in ]'s comedy '']''.<ref>{{cite web|url=http://www.indiaglitz.com/channels/telugu/review/7086.html|title=Arya – A cocktail of fun and more fun|publisher=IndiaGlitz|accessdate=10 May 2004}}</ref> ''idlebrain.com'' stated "With his exceptionally great performance in ''Arya'', hero Allu Arjun announces that he is here to stay and to leave a mark of his own."<ref>{{cite web|url=http://www.idlebrain.com/movie/archive/mr-arya.html|title=Movie review – Arya|publisher=idlebrain.com|accessdate=7 May 2004}}</ref>


He is the second of three children. His elder brother Venkatesh is a businessman while his younger brother ] is also an actor. His paternal aunt is Surekha Konidela, the wife of actor ].<ref>{{Cite web|date=2 February 2022|title=Meet Allu Arjun's family of stars: From dad Allu Aravind, brother Allu Sirish, cousin Ram Charan to uncle Chiranjeevi|url=https://www.dnaindia.com/entertainment/photo-gallery-meet-allu-arjun-family-dad-allu-aravind-brother-allu-sirish-cousin-ram-charan-uncle-chiranjeevi-2931705|access-date=|website=DNA India}}</ref> He is the first cousin of actor ].<ref>{{Cite web |date=3 September 2017 |title=Tollywood's first families: The kings and queens who rule the Telugu film industry |url=https://www.thenewsminute.com/article/tollywoods-first-families-kings-and-queens-who-rule-telugu-film-industry-67805 |url-status=live |website=The News Minute|archive-url=https://web.archive.org/web/20170904194946/http://www.thenewsminute.com/article/tollywoods-first-families-kings-and-queens-who-rule-telugu-film-industry-67805 |archive-date=4 September 2017 }}</ref>
He next starred in ]'s '']'' playing the role of Bunny, a college student. ''idlebrain.com'' praised his mannerisms and dancing.<ref>{{cite web|url=http://www.idlebrain.com/movie/archive/mr-bunny.html|title=Movie review – Bunny|publisher=idlebrain.com|accessdate=6 April 2005}}</ref> His next film was ]'s musical love story '']'' . He starred as Bunny, a happy-go-lucky guy working as a pizza delivery boy who lives life for the moment. ''IndiaGlitz'' wrote "It is Allu Arjun's show all the way. The young man thrust into a challenging role has reveled and revealed his ability. In fun situations he is spontaneous. In emotional ones, especially the one in climax, Allu Arjun is simply splendid. ''Happy'' may be the film in which the actor in him seems to have come of age."<ref>{{cite web|url=http://www.indiaglitz.com/channels/telugu/review/7969.html|title=Happy – Study of love|publisher=IndiaGlitz|accessdate=28 January 2006}}</ref>


== Career ==
He starred in ]'s action film '']'', in which he played the role of Bala Govindam, a fearless journalist who falls with a woman with a darker past. ''IndiaGlitz'' in the film review wrote "Allu Arjun's performance is excellent all through the film. He showed good ease in dances as well as in action scenes. He built his body and did a lot of exercise to get a macho man image. He flexed his muscles in action scenes and they were perfectly captured by cinematographer Shyam K Naidu."<ref>{{cite web|url=http://www.indiaglitz.com/channels/telugu/review/8584.html|title=Desamuduru – Allu Arjun is now a macho man|publisher=IndiaGlitz|accessdate=12 January 2007}}</ref> He was also nominated for ].{{citation needed|date=January 2015}}
=== Career beginnings and breakthrough (1985–1986; 2001–2007) ===
After playing as a child artist in '']'' (1985) and as a dancer in '']'' (2001), he made his adult debut in '']''.<ref name=":0">{{cite web |last=A. S. |first=Sashidhar |date=28 March 2003 |title=Review: Gangothri |url=http://www.sify.com/movies/gangothri-review-telugu-pclu0rgjaifdj.html |archive-url=https://web.archive.org/web/20150314170654/http://www.sify.com/movies/gangothri-review-telugu-pclu0rgjaifdj.html |archive-date=14 March 2015 |access-date=14 March 2015 |website=]}}</ref> The film was directed by ] with his father Allu Aravind producing, along with ].<ref name="sify">{{cite web |title=Gangothri |url=http://www.sify.com/movies/gangothri-review-telugu-12981573.html |url-status=dead |archive-url=https://web.archive.org/web/20140408091459/http://www.sify.com/movies/gangothri-review-telugu-12981573.html |archive-date=8 April 2014 |access-date=17 February 2014 |website=]}}</ref> Praising his acting performance, Jeevi of ] criticised his looks in the film and added that "Arjun should choose roles that amplify his strength and nullify his weaknesses."<ref>{{Cite web |title=Telugu Cinema – Review – Gangotri – Allu Arjun, Aditi Agarwal – K Raghavendra Rao – Chinni Krishna – Aswini Dutt |url=http://www.idlebrain.com/movie/archive/mr-gangotri.html |access-date=28 July 2021 |website=www.idlebrain.com}}</ref> He then appeared in ]'s '']''.<ref name=":2">{{cite web |title=Arya – A cocktail of fun and more fun |url=http://www.indiaglitz.com/channels/telugu/review/7086.html |url-status=dead |archive-url=https://web.archive.org/web/20041024114010/http://www.indiaglitz.com/channels/telugu/review/7086.html |archive-date=24 October 2004 |access-date=10 May 2004 |website=IndiaGlitz}}</ref> He plays the eponymous lead, an outgoing and free-spirited boy falling in love with Geetha (]), an introverted girl who is on the shield of another person Ajay (]).<ref>{{Citation |title=Aarya (2004) |url=https://www.rottentomatoes.com/m/aarya_2004 |language=en |access-date=29 June 2019}}</ref> The film proved to be his ], earning a first nomination for the ] and won the ] and the ] for Best Actor (Critics).<ref name=":4">{{cite news |date=10 October 2005 |title='Anand' walks away with six Nandi awards |url=http://www.thehindu.com/2005/10/10/stories/2005101017920100.htm |access-date=14 March 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150314170957/http://www.thehindu.com/2005/10/10/stories/2005101017920100.htm |newspaper=] |archive-date=14 March 2015}}</ref> The film was a critical and commercial success,<ref name="Arya">{{cite news |date=9 May 2014 |title=Allu Arjun's favourite film is Arya |newspaper=The Times of India |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-favourite-film-is-Arya/articleshow/34885248.cms |url-status=dead |access-date=14 March 2015 |archive-url=https://web.archive.org/web/20150314170652/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-favourite-film-is-Arya/articleshow/34885248.cms |archive-date=14 March 2015}}</ref> grossing over ₹30 crore,<ref>{{Cite web |date=7 May 2020 |title=16 Years for Arya: Some of the interesting facts about the Allu Arjun starrer |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/16-years-for-arya-some-of-the-interesting-facts-about-the-allu-arjun-starrer/photostory/75598280.cms |access-date=28 July 2021 |website=The Times of India |language=en}}</ref> with a production budget of ₹4 crore.<ref>{{Cite web |title=Allu Arjun interview – Telugu film director |url=http://www.idlebrain.com/celeb/int1/alluarjun.html |access-date=28 July 2021 |website=www.idlebrain.com}}</ref> In 2006, the film was dubbed and released in ] in ]. Owing to the film's success, he received major acclaim across the region and the ].<ref>{{Cite web |date=2 April 2007 |title=Bunny-Hot in Kerala! |url=http://sify.com/movies/telugu/fullstory.php?id=14421527 |url-status=dead |archive-url=https://web.archive.org/web/20070607201239/http://sify.com/movies/telugu/fullstory.php?id=14421527 |archive-date=7 June 2007 |access-date=10 August 2020 |website=]}}</ref>


He next starred in ]'s '']'' playing the eponymous lead, a college student.<ref>{{Citation |title=Bunny The Hero Movie: Showtimes, Review, Trailer, Posters, News & Videos |newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-details/bunny-the-hero/movieshow/61297462.cms |access-date=28 July 2021}}</ref> Being successful at the box office, critics praised his efforts, mannerisms and dancing.<ref name=":5">{{cite web |title=Movie review – Bunny |url=http://www.idlebrain.com/movie/archive/mr-bunny.html |url-status=live |archive-url=https://web.archive.org/web/20050406152733/http://www.idlebrain.com/movie/archive/mr-bunny.html |archive-date=6 April 2005 |access-date=6 April 2005 |publisher=idlebrain.com}}</ref><ref>{{Cite web |title=Bunny |url=https://www.sify.com/movies/bunny-review-telugu-pclvI6biccjaa.html |archive-url=https://web.archive.org/web/20220123220237/https://www.sify.com/movies/bunny-review-telugu-pclvI6biccjaa.html |url-status=dead |archive-date=23 January 2022 |access-date=28 July 2021 |website=] |language=en}}</ref> His next film was ]'s musical love story '']''.<ref name=":6">{{cite web |title=Happy – Study of love |url=http://www.indiaglitz.com/channels/telugu/review/7969.html |url-status=dead |archive-url=https://web.archive.org/web/20150314170853/http://www.indiaglitz.com/channels/telugu/review/7969.html |archive-date=14 March 2015 |access-date=28 January 2006 |website=IndiaGlitz}}</ref><ref>{{Citation |title=Happy Movie: Showtimes, Review, Trailer, Posters, News & Videos |newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-details/happy/movieshow/61309160.cms |access-date=28 July 2021}}</ref> The film did well at the box-office especially in the overseas markets.<ref>{{Cite web |date=28 February 2006 |title=Bunny boy is now his own man - Kannada News |url=https://www.indiaglitz.com/bunny-boy-is-now-his-own-man-kannada-news-20709.html |access-date=27 June 2022 |website=IndiaGlitz.com}}</ref> A critic appreciated his dancing skills and performance, but felt that his character is a typical happy-go-lucky guy.<ref name=":02">{{Cite web |title=Happy – Telugu cinema Review – Allu Arjun & Genelia |url=http://www.idlebrain.com/movie/archive/mr-happy.html |url-status=live |access-date=19 May 2021 |website=]|archive-url=https://web.archive.org/web/20060203035412/http://idlebrain.com:80/movie/archive/mr-happy.html |archive-date=3 February 2006 }}</ref>
===2008–2013===


=== Experimentation of genres (2007–2010) ===
His next film was ]'s '']'' where he played the role of Krishna, a happy go lucky guy from Hyderabad who helps his friend to elope with his love, only to experience the wrath of the woman's father and the emotional struggle he felt. ''idlebrain.com'' wrote "Allu Arjun is pretty excellent in the first half as the characterization in the first half is vibrant and needs loads of energy. He carried the entire first half on his shoulders. He excelled in the emotional scenes in the second half."<ref>{{cite web|url=http://www.idlebrain.com/movie/archive/mr-parugu.html|title=Telugu Movie review – Parugu|publisher=idlebrain.com|accessdate=1 May 2008}}</ref> Arjun won his first Filmfare Best Telugu Actor Award for his performance in the film.{{citation needed|date=January 2015}} After playing a guest role in'' ]'', he starred in Sukumar's psychological love story '']''. He played the role of Arya, an orphan who is behaviorally sick in that he is consumed with possessiveness for his friend Ajay, who never accepts him. ''Sify'' wrote "Allu Arjun is full of energy as the guy caught in the powerful current of love. Though he plays the part with negative shades, his characterization could evoke a lot of sympathy from the audiences. His dances are mind-blowing and he excels in emotional scenes."<ref>{{cite web|url=http://www.sify.com/movies/arya-2-review-telugu-14921347.html|title=Movie Review : Arya 2|publisher=Sify.com|accessdate=27 November 2009}}</ref> ''idlebrain.com'' wrote "Allu Arjun is perfect as Arya. His character in the movie has the qualities of a psychotic and he portrayed the character flawlessly. He shined in emotional scenes in the second half of the movie. Allu Arjun is probably the best dancer of current era in Tollywood. That is the reason why he made hugely difficult dances appear fluid and effortless in the first four songs of the movie."<ref>{{cite web|url=http://www.idlebrain.com/movie/archive/mr-arya2.html|title=Telugu Movie review – Arya 2|publisher=idlebrain.com|accessdate=27 November 2009}}</ref> He was also nominated for the second time for Filmfare Best Telugu Actor Award.{{citation needed|date=January 2015}}
He then starred in ]'s action film '']'' in which he played the role of Bala Govindam, a fearless journalist who falls for a woman with a darker past.<ref name=":7">{{cite web |title=Desamuduru – Allu Arjun is now a macho man |url=http://www.indiaglitz.com/channels/telugu/review/8584.html |url-status=dead |archive-url=https://web.archive.org/web/20070116200902/http://www.indiaglitz.com/channels/telugu/review/8584.html |archive-date=16 January 2007 |access-date=12 January 2007 |website=IndiaGlitz}}</ref> The film was a commercial success, fetching him a ], a ] and his second nomination for the Filmfare Award for Best Actor – Telugu.<ref>{{Cite web |date=19 February 2019 |title=Tollywood Top 10 Box Office Collection Movies In 2007 |url=https://t2blive.com/tollywood-top-10-box-office-collection-movies-in-2007/ |access-date=29 July 2021 |website=T2BLive |language=en-US}}</ref> The same year, he made his second ] alongside ], in the song "Jagadeka Veerudiki" from the film '']''.


His next film was ]'s '']'', where he played the role of Krishna, a happy-go-lucky man from Hyderabad who helps his friend to elope with his love, only to experience the wrath of the woman's father and the emotional struggle he felt. ] wrote: "Allu Arjun is pretty excellent in the first half as the characterization in the first half is vibrant and needs loads of energy. He carried the entire first half on his shoulders. He excelled in the emotional scenes in the second half."<ref>{{cite web |url=http://www.idlebrain.com/movie/archive/mr-parugu.html |title=Telugu Movie review – Parugu |publisher=idlebrain.com |access-date=1 May 2008 |archive-date=30 July 2013 |archive-url=https://web.archive.org/web/20130730161039/http://www.idlebrain.com/movie/archive/mr-parugu.html |url-status=live}}</ref> Writing for '']'', Radhikha Rajamani stated that "Arjun performs well though he is rather subdued."<ref>{{Cite web |title=Review: Parugu |url=https://www.rediff.com/movies/2008/may/02ssp.htm |access-date=29 July 2021 |website=www.rediff.com}}</ref> Allu Arjun won his first Filmfare Award for Best Actor – Telugu and his second Nandi Special Jury Award.
Arjun starred in two experimental films in 2010. The first was ]'s '']'' . ''Rediff'' wrote "Allu Arjun has put in a competent performance, subdued when necessary and volatile when needed." While ''Rediff'' stated, "He's a good dancer and does justice to his role."<ref>{{cite web|url=http://movies.rediff.com/report/2010/mar/31/south-telugu-movie-review-varudu.htm|title=Worth a watch|publisher=Rediff.com|accessdate=31 March 2010<!-- 17:40 IST-->}}</ref> His next film was ]'s '']''. He played the role of Cable Raju, a lower middle class guy hailing from Jubilee Hills slum who pretends to be a rich guy before his love. Arjun won his second Filmfare Best Telugu Actor Award.{{citation needed|date=January 2015}}


Allu Arjun next starred in Sukumar's ] '']''. A ] to the romantic action film ''Arya'' (2004), he played the role of Arya, an orphan who is behaviourally sick in that he is consumed with possessiveness for his friend Ajay (]), who never accepts him. The film revolved around the complexities of ]s and ]s.<ref>{{Cite web |date=5 December 2018 |title=Technical Crew |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/9-years-for-arya-2-take-a-look-at-the-divine-attributes-of-the-film-on-the-occasion/photostory/66955033.cms |access-date=29 July 2021 |website=The Times of India |language=en}}</ref> His character in the film had shades of grey.<ref>{{Cite web |title=Arya 2 film review – Telugu cinema Review – Allu Arjun & Kajal Agarwal |url=http://www.idlebrain.com/movie/archive/mr-arya2.html |access-date=29 July 2021 |website=www.idlebrain.com}}</ref> '']'' wrote that "Allu Arjun is full of energy as the guy caught in the powerful current of love. Though he plays the part with negative shades, his characterization could evoke a lot of sympathy from the audiences. His dances are mind-blowing and he excels in emotional scenes."<ref>{{Cite web |title=Arya 2 |url=https://www.sify.com/movies/arya-2-review-telugu-pclxv2ecaiedc.html |archive-url=https://web.archive.org/web/20150314172121/http://www.sify.com/movies/arya-2-review-telugu-pclxv2ecaiedc.html |url-status=dead |archive-date=14 March 2015 |access-date=29 July 2021 |website=] |language=en}}</ref> '']'' appreciated his dance moves and acting performances, especially the comedy scenes.<ref>{{cite web |title=Arya 2 Review |date=28 November 2009 |url=http://entertainment.oneindia.in/telugu/reviews/2009/arya-2-review-281109.html |access-date=28 November 2009 |publisher=Oneindia Entertainment |archive-date=17 October 2014 |archive-url=https://web.archive.org/web/20141017153115/http://www.filmibeat.com/telugu/reviews/2009/arya-2-review-281109.html |url-status=dead }}</ref> He received his fourth nomination for the Filmfare Award for Best Actor – Telugu for his performance in the film.
His next release was V. V. Vinayak's action film '']''. He played the role of Badri, a warrior who is assigned to protect the shrine of Badrinath by his Guru, to whom he is very loyal. ''idlebrain.com'' wrote "Allu Arjun has taken tremendous pain in traveling to Vietnam to learn south-east-Asian martial arts for this movie. All his hard work shows up in the movie where he appears more like a warrior from south-east-Asian regions (Chinese or Japanese) with a pony tail and leather gear (chest belt and shoes). He is amazing with fluid movements in the dances. He is good with fights."<ref>{{cite web|url=http://www.idlebrain.com/movie/archive/mr-badrinath.html|title=Telugu Movie review – Badrinath|publisher=idlebrain.com|accessdate=10 June 2011}}</ref> The movie completed a 50-day run in 187 centers.<ref>{{cite web|url=http://articles.timesofindia.indiatimes.com/2011-08-03/news-interviews/29846171_1_badrinath-allu-arjun-theatres|title=Badrinath completes 50days in 187 theatres|publisher=The Times of India|accessdate=3 August 2011<!-- 12:08 PM IST-->}}</ref>


He had two releases in 2010. The first was ]'s ''],'' in which he starred alongside ] and ].<ref>{{Citation |title=Varudu Movie: Showtimes, Review, Trailer, Posters, News & Videos |newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-details/varudu/movieshow/61315768.cms |access-date=29 July 2021}}</ref> The filmreceived mixed reviews from critics and was a box-office bomb.<ref>{{Cite web |last=Arikatla |first=Venkat |date=31 March 2010 |title='Varudu' Review: Missed The Way To Do! |url=https://www.greatandhra.com/movies/reviews/varudu-review-missed-the-way-to-do-20128 |access-date=29 July 2021 |website=greatandhra.com |language=en}}</ref><ref>{{Cite web |title=Varudu |url=https://www.sify.com/movies/varudu-review-telugu-pclx6bhchgdii.html |archive-url=https://web.archive.org/web/20160817214509/http://www.sify.com/movies/varudu-review-telugu-pclx6bhchgdii.html |url-status=dead |archive-date=17 August 2016 |access-date=29 July 2021 |website=] |language=en}}</ref> His second release of the year was the highly acclaimed ] ] ]. It was his first ] film in India, and the story takes an inspiration from ] in ], ].<ref name=":03">{{cite web |date=4 January 2009 |title=Vedam – Post mortem – Telugu cinema – Krish |url=http://www.idlebrain.com/movie/postmortem/vedam.html |access-date=4 August 2012 |publisher=Idlebrain.com}}</ref> He played the role of Anand "Cable" Raju, a cable operator hailing from ] (Hyderabad) slum. The film also features ], ] and ] in other prominent roles.<ref>{{Cite news |last=Dundoo |first=Sangeetha Devi |date=9 June 2010 |title=Stories well told |language=en-IN |work=The Hindu |url=https://www.thehindu.com/features/cinema/Stories-well-told/article16242169.ece |access-date=29 July 2021 |issn=0971-751X}}</ref> His performance received appreciation from film critics,<ref>{{Cite web |last=Rajamani |first=Radhika |title=Vedam is outstanding |url=https://movies.rediff.com/review/2010/jun/04/south-telugu-movie-review-vedam.htm |access-date=29 July 2021 |website=Rediff |language=en}}</ref> with '']'' calling it "scintillating"<ref>{{Citation |title=Vedam Movie Review {3/5}: Critic Review of Vedam by Times of India |newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/vedam/movie-review/6015072.cms |access-date=29 July 2021}}</ref> and '']'' calling it as "best in his career".<ref>{{Cite web |title=Vedam film review – Telugu cinema Review – Allu Arjun, Manoj Manchu & Anushka |url=http://www.idlebrain.com/movie/archive/mr-vedam.html |access-date=29 July 2021 |website=www.idlebrain.com}}</ref> A critic also commented that "He's a good dancer and does justice to his role."<ref>{{cite web |title=Worth a watch |url=http://movies.rediff.com/report/2010/mar/31/south-telugu-movie-review-varudu.htm |url-status=live |archive-url=https://web.archive.org/web/20100403235216/http://movies.rediff.com/report/2010/mar/31/south-telugu-movie-review-varudu.htm |archive-date=3 April 2010 |access-date=31 March 2010 |work=Rediff.com}}</ref> Another critic wrote that "Allu Arjun is excellent as the groom who goes all out to get his bride back. His mass dialogues are good in the second half."<ref>{{Cite web |title=Varudu film review – Telugu cinema Review – Allu Arjun & Bhanusri Mehra |url=http://www.idlebrain.com/movie/archive/mr-varudu.html |access-date=29 July 2021 |website=www.idlebrain.com}}</ref> He achieved his second Filmfare Award for Best Actor – Telugu for the performance in the film.
After ''Badrinath'', Arjun appeared in the film '']'', a heist drama which released in 2012. Arjun played the role of Ravindra Narayan, a street-smart yet spoilt brat whose life takes a drastic turn after he becomes the witness of a huge bank robbery. ''The Times of India'' wrote "Allu Arjun puts in a confident performance as the loveable rogue. It's a role that is right up his alley and he carries it off with a characteristic panache. He lights up the screen with his dancing in particular, pulling off some pretty challenging dance moves."<ref>{{cite web|url=http://timesofindia.indiatimes.com/articlelist/movie-review/15419025.cms|title=Julayi movie review: Wallpaper, Story, Trailer at The Times of India|publisher=The Times of India|accessdate=9 August 2012<!-- 02:56 PM IST-->}}</ref> He was nominated for ].{{citation needed|date=January 2015}} He later starred in Puri Jagannadh's romantic love story '']'' playing the role of Sanju Reddy, a guitarist with a dark past. ''The Times of India'' wrote "True to his tag of 'stylish star', Allu Arjun looks trendier than ever before. His character of a guitarist, who is a street performer in Barcelona, was at its best sketchy, and looks completely different from his previous films. He once again proves that he is a good actor and probably because of the action director's meticulous planning, he makes perfect expressions in all the fight scenes."<ref>{{cite web|url=http://articles.timesofindia.indiatimes.com/2013-05-31/news-interviews/39654524_1_kecha-khamphakdee-puri-jagannath-movie-review|title=Iddarammayilatho Telugu movie review highlights|publisher=The Times of India|accessdate=31 May 2013}}</ref>


=== Further success (2011–2013) ===
===2014–present===
He next appeared in V. V. Vinayak's action film '']'' (2011), in which he played the role of Badri, a modern-day Indian ] who is assigned to protect the ] by his Guru (]), to whom he is very loyal.<ref>{{cite web |title=Allu Arjun romances Tamannaah in Italy |url=https://www.yahoo.com/news/allu-arjun-romances-tamannaah-italy-070231101.html |access-date=22 May 2011 |website=]|date=22 May 2011 }}</ref> Allu Arjun undertook intensive martial arts and sword fighting training in ]<ref>{{Cite web|last=Rajamani|first=Radhika|title=First Look: Allu Arjun's Badrinath|url=https://www.rediff.com/movies/report/south-first-look-badrinath/20110426.htm|access-date=12 February 2022|website=Rediff Movies|language=en}}</ref><ref>{{Cite web|date=16 July 2010|title=Allu Arjun learns practicing martial arts for Badrinath|url=https://timesofindia.indiatimes.com/entertainment/regional/movie-details/news-interviews/allu-arjun-learns-practicing-martial-arts-for-badrinath/articleshow/6175823.cms|access-date=12 February 2022|website=The Times of India|language=en}}</ref> and marks his first pairing with ].<ref>{{Cite web|title="Badrinath is no way related to Magadheera " , says milky beauty Tamanna |url=https://www.andhrawishesh.com/telugu-film-movies/391-hero-heroines-interviews/18755-badrinath-is-no-way-related-to-magadheera-says-milky-beauty-tamanna.html|access-date=12 February 2022|website=www.andhrawishesh.com|date=10 May 2011 |language=en}}</ref> He grew his hair out for his look as a warrior in the film.{{Citation needed|date=November 2021}} It his second ] film in India after ''Vedam'' (2010), on the account of graphic action violence.<ref>{{Cite web |title='Badrinath' releases with an 'A' certificate |url=http://www.bollywoodlife.com/south-gossip/%E2%80%98badrinath%E2%80%99-releases-with-an-a-certificate/ |url-status=dead |archive-url=https://web.archive.org/web/20180815160157/http://www.bollywoodlife.com/south-gossip/%E2%80%98badrinath%E2%80%99-releases-with-an-a-certificate/ |archive-date=15 August 2018 |access-date=20 May 2018}}</ref> The film completed a 50-day run in 187 ]s.<ref>{{cite news |url=https://timesofindia.indiatimes.com/others/news-interviews/Badrinath-completes-50days-in-187-theatres/articleshow/9466159.cms |title=Badrinath completes 50days in 187 theatres |access-date=3 August 2011 |archive-date=3 December 2013 |archive-url=https://web.archive.org/web/20131203060804/http://articles.timesofindia.indiatimes.com/2011-08-03/news-interviews/29846171_1_badrinath-allu-arjun-theatres |work=] |date=3 August 2011 |url-status=live}}</ref> His performance and character received mixed reviews.<ref>{{Cite web |last=Rajamani |first=Radhika |title=Review: Badrinath doesn't impress |url=https://www.rediff.com/movies/report/review-badrinath/20110610.htm |access-date=29 July 2021 |website=Rediff |language=en}}</ref><ref>{{Cite web |title=Read Badrinath Movie Reviews and Critics Reviews |url=https://www.filmibeat.com/telugu/movies/badrinath/review.html |access-date=29 July 2021 |website=FilmiBeat |language=en}}</ref> A critic of '']'' wrote that "Arjun hardly has any scope to emote as he was mostly pushed into action scenes and song sequences."<ref>{{Citation|title=Badrinath Movie Review {2/5}: Critic Review of Badrinath by Times of India|newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/badrinath/movie-review/8815564.cms|access-date=29 July 2021}}</ref>
In 2014, he appeared in a cameo in ]'s '']''.<ref>{{cite web |url=http://articles.timesofindia.indiatimes.com/2013-04-18/news-interviews/38645908_1_amy-jackson-and-samantha-kajal-stylish-star |title=Allu Arjun and Kajal spotted on the sets |publisher=] |date=18 April 2013<!---, 03.42 PM IST---> |accessdate=18 April 2013 <!-- at 15:57 IST --> }}</ref> ''The Hindu'' wrote "Allu Arjun shows what an actor can do even in a short role, in the few minutes he packs his experience, internalises the character and makes an impressive exit even as he loses his identity."<ref>{{cite web |url=http://www.thehindu.com/features/cinema/cinema-reviews/yevadu-tailored-for-the-masses/article5573569.ece|title=Yevadu: Tailored for the masses|author=Y. Sunitha Chowdary|publisher=]|date=13 January 2014|accessdate=21 February 2014}}</ref> His next film was ]'s '']'' in which he played the role of a carefree guy.<ref>{{cite web|url=http://entertainment.oneindia.in/telugu/news/2013/allu-arjun-race-gurram-shooting-started-thursday-108699.html|title=Allu Arjun's Race Gurram shooting started|publisher=]|accessdate=30 April 2013}}</ref> The '']'' wrote "Allu Arjun definitely steals the show with his energetic performance. He is good with his comedy timing and has also improved a lot as an actor. He actually carries the film on his shoulders. His dancing skills are utilised well too"<ref>{{cite web|url=http://www.deccanchronicle.com/140411/entertainment-movie-review/article/race-gurram-total-paisa-vasool-flick|title=Movie review 'Race Gurram': A total paisa vasool flick|publisher=Deccan Chronicle|date=12 April 2014|accessdate=28 July 2014}}</ref> He won third time Filmfare Best Telugu Actor Award.<ref name="The Times of India">{{cite web|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-62nd-Britannia-Filmfare-Awards-South/articleshow/47836755.cms|title=Winners list: 62nd Britannia Filmfare Awards (South)|work=The Times of India|date=27 June 2015|accessdate=27 June 2015|archiveurl=http://web.archive.org/web/20150627012915/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-62nd-Britannia-Filmfare-Awards-South/articleshow/47836755.cms?|archivedate=27 June 2015}}</ref>


After ''Badrinath'', he signed Trivikram Srinivas's ] '']'' in 2011.<ref>{{cite web |date=10 August 2012 |title=Telugu Review: 'Julayi' is lacklustre |url=http://ibnlive.in.com/news/telugu-review-julayi-is-lacklustre/280937-71-218.html |url-status=dead |archive-url=https://web.archive.org/web/20120812163058/http://ibnlive.in.com/news/telugu-review-julayi-is-lacklustre/280937-71-218.html |archive-date=12 August 2012 |access-date=17 August 2012 |publisher=IBNLive}}</ref> It was released in 2012, in which he played the role of Ravindra Narayan, a street-smart yet spoilt brat whose life takes a drastic turn after he becomes the witness of a huge ]. A critic wrote that "Allu Arjun puts in a confident performance as the loveable rogue. It's a role that is right up his alley and he carries it off with a characteristic panache. He lights up the screen with his dancing in particular, pulling off some pretty challenging dance moves."<ref>{{Citation|title=Julayi Movie Review {3/5}: Critic Review of Julayi by Times of India|newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/julayi/movie-review/15419025.cms|access-date=30 July 2021}}</ref> Riya Chakravarty of '']'', in her review, stated that "Arjun has delivered an outstanding performance."<ref>{{Cite web |title=Movie review: Julayi |url=https://www.ndtv.com/entertainment/movie-review-julayi-606673 |access-date=30 July 2021 |website=NDTV.com}}</ref> He was nominated for the ], for his performance in the film.
Arjun produced and acted in a ] '']'' (2014) to spread awareness on individual social responsibility. The movie was directed by Sukumar which was screened in theatres across ] and ] on 15 August 2014. He acted in ]'s '']'' which was released on 9 April 2015.<ref name="shooting start">{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-new-film-rolls-out/articleshow/43241498.cms|title=Allu Arjun's new film rolls out|publisher=''The Times of India''|date=23 September 2014|accessdate=23 September 2014|archiveurl=http://web.archive.org/web/20141031164522/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-new-film-rolls-out/articleshow/43241498.cms|archivedate=31 October 2014}}</ref> Later he acted in ]'s '']'' which is the first Indian ] ].<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/I-struggled-to-produce-the-short-film-Allu-Arjun/articleshow/40280900.cms|title=I struggled to produce the short film: Allu Arjun|publisher=The Times of India|date=14 August 2014|accessdate=15 August 2014}}</ref><ref name=toi1>{{cite news|title=Allu Arjun gets into an action mode for Trivikram's film|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjun-gets-into-an-action-mode-for-Trivikrams-film/articleshow/44970214.cms|accessdate=11 January 2015|work=The Times of India|date=29 October 2014}}</ref> Later he signed project titled Sarainodu with ].<ref>{{cite web|url=http://www.iluvcinema.in/telugu/exclusive-allu-arjun-boyapati-srinu-movie-details/|title=Exclusive: Allu Arjun- Boyapati Srinu movie details|publisher=iluvcinema.in|date=25 April 2015|accessdate=3 August 2015}}</ref>


The next year, he starred in ]'s action thriller '']'', playing Sanju Reddy, a guitarist with a dark past, alongside ] and ]. Sangeetha Devi Dundoo of '']'' praised his performance in the action sequences and dance moves in various songs in the film, adding "Allu Arjun uses his agility to his advantage in dances and stunt episodes".<ref>{{Cite news |last=Dundoo |first=Sangeetha Devi |date=31 May 2013 |title=Iddarammayilatho: Smorgasbord of style |language=en-IN |work=The Hindu |url=https://www.thehindu.com/features/cinema/cinema-reviews/iddarammayilatho-smorgasbord-of-style/article4769068.ece |access-date=30 July 2021 |issn=0971-751X}}</ref> Another critic wrote that "True to his tag of "stylish star", Allu Arjun looks trendier than ever before. His character of a guitarist, who is a street performer in Barcelona, was at its best sketchy, and looks completely different from his previous films. He once again proves that he is a good actor and probably because of the action director's meticulous planning, he makes perfect expressions in all the fight scenes."<ref>{{Cite news |title=Iddarammayilatho Telugu movie review highlights – Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/iddarammayilatho-telugu-movie-review-highlights/articleshow/20361204.cms |access-date=30 July 2021 |website=The Times of India |date=15 January 2017 |language=en}}</ref><ref>{{Citation|title=Iddarammayilatho Movie Review {3/5}: Critic Review of Iddarammayilatho by Times of India|newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/iddarammayilatho/movie-review/20370555.cms|access-date=30 July 2021}}</ref> The film marks his second and last collaboration, with Puri Jagannadh after ''Desamuduru'' (2007).

=== Commercial success (2014–2020) ===
In 2014, he appeared in a ] in ]'s ] ''],'' alongside ].<ref>{{cite web |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjun-and-Kajal-spotted-on-the-sets/articleshow/19613981.cms |title=Allu Arjun and Kajal spotted on the sets |work=] |date=18 April 2013 |access-date=18 April 2013 |archive-date=24 April 2013 |archive-url=https://web.archive.org/web/20130424035541/http://articles.timesofindia.indiatimes.com/2013-04-18/news-interviews/38645908_1_amy-jackson-and-samantha-kajal-stylish-star |url-status=live}}</ref><ref>{{cite news |date=27 August 2014 |title=Allu Arjun did a cameo in Yevadu |newspaper=The Times of India |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/did-you-know-/Allu-Arjun-did-a-cameo-in-Yevadu/articleshow/41093772.cms |access-date=7 January 2015 |archive-url=https://web.archive.org/web/20150107103113/http://timesofindia.indiatimes.com/entertainment/telugu/movies/did-you-know-/Allu-Arjun-did-a-cameo-in-Yevadu/articleshow/41093772.cms |archive-date=7 January 2015}}</ref> Y. Sunita Chowdary of ''],'' in her review, wrote that "Allu Arjun shows what an actor can do even in a short role, in the few minutes he packs his experience, internalises the character and makes an impressive exit even as he loses his identity."<ref>{{cite news |url=http://www.thehindu.com/features/cinema/cinema-reviews/yevadu-tailored-for-the-masses/article5573569.ece |title=Yevadu: Tailored for the masses |author=Y. Sunitha Chowdary |newspaper=] |date=13 January 2014 |access-date=21 February 2014 |archive-date=8 January 2015 |archive-url=https://web.archive.org/web/20150108065747/http://www.thehindu.com/features/cinema/cinema-reviews/yevadu-tailored-for-the-masses/article5573569.ece |url-status=live}}</ref> His next film was ]'s '']'', in which he played Allu Lakshman "Lucky" Prasad, a carefree guy.<ref>{{cite web |url=http://entertainment.oneindia.in/telugu/news/2013/allu-arjun-race-gurram-shooting-started-thursday-108699.html |title=Allu Arjun's Race Gurram shooting started |publisher=] |access-date=30 April 2013 |date=30 April 2013 |archive-date=3 May 2013 |archive-url=https://web.archive.org/web/20130503024445/http://entertainment.oneindia.in/telugu/news/2013/allu-arjun-race-gurram-shooting-started-thursday-108699.html |url-status=live}}</ref> He joined the production of the film in May 2013.<ref>{{cite news |date=9 May 2013 |title=Allu Arjun's 'Race Gurram' regular shoot from May 13th |website=IndiaGlitz |url=https://www.indiaglitz.com/allu-arjuns-race-gurram-regular-shoot-from-may-13th-kannada-news-93494 |access-date=4 October 2017}}</ref> The film was successful at the box office, with the film being Allu's first {{Indian Rupee|}}100 ] grosser.<ref name="GBOC">{{Cite web |date=30 June 2017 |title=Duvvada Jagannadham or DJ box office: Allu Arjun film collects Rs 102 crore in first week |url=https://indianexpress.com/article/entertainment/telugu/duvvada-jagannadham-dj-box-office-allu-arjun-film-collects-rs-102-crore-in-first-week-4729288/ |access-date=9 July 2020 |website=The Indian Express |language=en}}</ref> Writing to '']'', Suresh Kavirayani felt that Allu Arjun steals the show with his energetic performance and also praised his dancing skills in the film.<ref>{{Cite web |last=Kavirayani |first=Suresh |date=12 April 2014 |title=Movie review 'Race Gurram': A total paisa vasool flick |url=https://www.deccanchronicle.com/140411/entertainment-movie-review/article/race-gurram-total-paisa-vasool-flick |access-date=30 July 2021 |website=Deccan Chronicle |language=en}}</ref> Ranjani Rajendra too praised his dance moves, comic acting and performance in the action sequences, but felt that the story is predictable and routine.<ref>{{Cite news |last=Rajendra |first=Ranjani |date=11 April 2014 |title=Race Gurram: Allu all the way |language=en-IN |work=The Hindu |url=https://www.thehindu.com/features/cinema/cinema-reviews/race-gurram-allu-all-the-way/article5901512.ece |access-date=30 July 2021 |issn=0971-751X}}</ref> For his performance, he won his third Filmfare Award for Best Actor – Telugu<ref name="The Times of India">{{cite web |url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-62nd-Britannia-Filmfare-Awards-South/articleshow/47836755.cms |title=Winners list: 62nd Britannia Filmfare Awards (South) |work=The Times of India |date=27 June 2015 |access-date=27 June 2015 |archive-url=https://web.archive.org/web/20150627012915/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-62nd-Britannia-Filmfare-Awards-South/articleshow/47836755.cms |archive-date=27 June 2015 |url-status=dead}}</ref> and was nominated for the ] for the second time after ''Julayi''. Allu Arjun produced and acted in a ] ''],'' which was released in August 2014. The film was directed by Sukumar,<ref>{{cite web |date=7 August 2014 |title=Sukumar to direct Allu Arjun for a short film |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sukumar-to-direct-Allu-Arjun-for-a-short-film/articleshow/39819753.cms |work=] |accessdate=15 August 2014}}</ref> to spread awareness on individual social responsibility. Upon its release, the short film received viral response online and was acclaimed by many including celebrities for its concept and execution.<ref>{{cite web |date=15 August 2014 |title=Allu Arjun's short film is a hit |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-short-film-is-a-hit/articleshow/40309064.cms |work=The Times of India |accessdate=15 August 2014}}</ref> It was screened in ]s across Andhra Pradesh and ].<ref>{{cite web |date=14 August 2014 |title=Allu Arjun-Sukumar's 'I Am That Change' to be out to night |url=http://www.indiaglitz.com/channels/telugu/article/112033.html |archive-url=https://web.archive.org/web/20140814214115/http://www.indiaglitz.com/channels/telugu/article/112033.html |url-status=dead |archive-date=14 August 2014 |website=IndiaGlitz |accessdate=15 August 2014}}</ref>

Allu Arjun next appeared in Trivikram Srinivas's '']'' (2015), which was released on 9 April 2015.<ref name="shooting start">{{cite news |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-new-film-rolls-out/articleshow/43241498.cms |title=Allu Arjun's new film rolls out |newspaper=The Times of India |date=23 September 2014 |access-date=23 September 2014 |archive-url=https://web.archive.org/web/20141031164522/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-new-film-rolls-out/articleshow/43241498.cms |archive-date=31 October 2014}}</ref> The film was a commercial success, with critics praising his performance.<ref>{{Cite web |date=11 April 2015 |title=S/O Satyamurthy review: Allu Arjun, Trivikram together just don't work |url=https://www.hindustantimes.com/movie-reviews/s-o-satyamurthy-review-allu-arjun-trivikram-together-just-don-t-work/story-6YBD50k8VLYZLibyIR29tM.html |access-date=2 August 2021 |website=Hindustan Times |language=en}}</ref><ref>{{Cite web |date=10 April 2015 |title='S/O Satyamurthy' review: An inconsistent drama with over-the-top action and a grand message – IBNLive |url=http://ibnlive.in.com/news/so-satyamurthy-review-an-inconsistent-drama-with-overthetop-action-and-a-grand-message/538989-71-216.html |access-date=2 August 2021 |archive-url=https://web.archive.org/web/20150410060516/http://ibnlive.in.com/news/so-satyamurthy-review-an-inconsistent-drama-with-overthetop-action-and-a-grand-message/538989-71-216.html |archive-date=10 April 2015}}</ref> His performance in the film earned him his seventh nomination for the Filmfare Award for Best Actor – Telugu. Following the film, he next played ] in ]'s ] ] '']'' (2015).<ref>{{Cite web |date=9 October 2015 |title='Rudhramadevi' (Rudramadevi/Rudrama Devi) movie review by audience: Live update |url=https://www.ibtimes.co.in/rudhramadevi-movie-review-by-audience-live-update-649782 |access-date=2 August 2021 |website=www.ibtimes.co.in |language=en}}</ref>{{Better source needed|date=November 2021}} The film based on the life of ], is the first Indian ] ].<ref>{{cite web |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/I-struggled-to-produce-the-short-film-Allu-Arjun/articleshow/40280900.cms |title=I struggled to produce the short film: Allu Arjun |work=The Times of India |date=14 August 2014 |access-date=15 August 2014 |archive-date=14 August 2014 |archive-url=https://web.archive.org/web/20140814235703/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/I-struggled-to-produce-the-short-film-Allu-Arjun/articleshow/40280900.cms |url-status=live}}</ref><ref name=toi1>{{cite news |title=Allu Arjun gets into an action mode for Trivikram's film |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjun-gets-into-an-action-mode-for-Trivikrams-film/articleshow/44970214.cms |access-date=11 January 2015 |work=The Times of India |date=29 October 2014 |archive-date=30 October 2014 |archive-url=https://web.archive.org/web/20141030173847/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjun-gets-into-an-action-mode-for-Trivikrams-film/articleshow/44970214.cms |url-status=live}}</ref> He has learned and was seen speaking in the ], for the character in the film.<ref>{{Cite web |title=I did Rudramadevi for 2 Reasons: Allu Arjun Interview |url=https://www.iqlikmovies.com/news/article/2015/10/07/allu-arjun-rudramadevi-special-interview/11475 |access-date=2 August 2021 |website=iQlikmovies |language=en}}</ref> '']'' called his performance "impeccable" and "whistle-worthy".<ref>{{Cite web |date=8 April 2021 |title=Julayi (2012) |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/allu-arjun-turns-38-these-7-films-of-the-pushpa-star-are-a-must-watch/photostory/81952592.cms |access-date=2 August 2021 |website=The Times of India |language=en}}</ref> Due to the wide response and popularity for the character Gona Ganna Reddy, in 2021 director Guna Sekhar said that he will be directing a film solely based on the character, with Allu Arjun in the lead role, after '']''.<ref>{{Cite web |date=2 June 2021 |title=Star director to make 'Gona Ganna Reddy' with Allu Arjun! |url=https://english.ntvtelugu.com/star-director-to-make-gona-ganna-reddy-with-allu-arjun/ |access-date=2 August 2021 |website=English |language=en-US |archive-date=2 August 2021 |archive-url=https://web.archive.org/web/20210802102810/https://english.ntvtelugu.com/star-director-to-make-gona-ganna-reddy-with-allu-arjun/ |url-status=dead }}</ref> For ''Rudhramadevi'', he won the ] and became the only actor to win both the Filmfare Award for Best Actor – Telugu and the Filmfare Award for Best Supporting Actor – Telugu. He also won three other awards for his performance, including ].

In 2016, he acted in '']'', directed by ].<ref>{{cite web |url=http://www.iluvcinema.in/telugu/exclusive-allu-arjun-boyapati-srinu-movie-details/ |title=Exclusive: Allu Arjun- Boyapati Srinu movie details |publisher=iluvcinema.in |date=25 April 2015 |access-date=3 August 2015 |archive-url=https://web.archive.org/web/20180117210241/http://www.iluvcinema.in/telugu/exclusive-allu-arjun-boyapati-srinu-movie-details/ |archive-date=17 January 2018 |url-status=dead}}</ref> Although the film received negative reviews for the screenplay and story,<ref>. The Hindu (22 April 2016). Retrieved on 3 July 2016.</ref><ref name="ibtimes1">. Ibtimes.co.in (24 April 2016). Retrieved on 3 July 2016.</ref> it was a major commercial success at the box office, grossing over ₹127.6 crore.<ref>{{Cite web |last=Hooli |first=Shekhar H. |date=7 July 2016 |title='Sarainodu' (Sarrainodu) total worldwide box office collection: Allu Arjun's film grosses Rs. 127 crore in its lifetime |url=https://www.ibtimes.co.in/sarainodu-sarrainodu-total-worldwide-box-office-collection-allu-arjuns-film-grosses-rs-127-685774 |access-date=2 August 2021 |website=www.ibtimes.co.in |language=en}}</ref> Allu Arjun called it as a "landmark film" in his career.<ref>{{Cite web |date=22 April 2021 |first=Janani |last=K. |title=Allu Arjun celebrates 5 years of Sarrainodu, calls it a landmark film in his career |url=https://www.indiatoday.in/movies/regional-cinema/story/allu-arjun-celebrates-5-years-of-sarrainodu-calls-it-a-landmark-film-in-his-career-1793887-2021-04-22 |access-date=2 August 2021 |website=India Today |language=en}}</ref> His performance in the action scenes and dance numbers was praised.<ref>{{Cite web |title=Sarrainodu review. Sarrainodu Telugu movie review, story, rating |url=https://www.indiaglitz.com/sarrainodu-review-telugu-movie-20487 |access-date=2 August 2021 |website=IndiaGlitz.com}}</ref> HIs performance in the film won him the ], in addition to his eighth nomination for the Filmfare Award for Best Actor – Telugu. The same year, in June, he announced his next film with producer ] for the third time for '']''. Released in 2017,<ref>{{cite news |title=Allu Arjun's next film titled as 'Duvvada Jagannadham' – Times of India |website=] |date=16 January 2017 |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-next-film-titled-as-Duvvada-Jagannadham/articleshow/53897495.cms |access-date=24 June 2017}}</ref> the film directed by ],<ref>{{Cite web |date=25 June 2016 |title=Allu Arjun to team up with Harish Shankar's next |url=https://indianexpress.com/article/entertainment/regional/allu-arjun-to-team-up-with-harish-shankars-next-2875000/ |access-date=6 January 2021 |website=The Indian Express |language=en}}</ref> in which he played the role of Duvvada Jagannadham "DJ" Shastri, alongside ], ] and ].<ref>{{Cite web |date=25 June 2016 |title=Allu Arjun Roped In For Harish Shankar's Next |url=https://www.desimartini.com/news/telugu/allu-arjun-roped-in-for-harish-shankars-next-article34186.htm |access-date=6 January 2021 |website=Desimartini |language=en}}</ref> He appears as a ], who is an ]. ''Firstpost''<nowiki/>'s Hemanth Kumar praised his dance and wrote that "look beyond Allu Arjun's classy moves in Seeti Maar and Asmaika Yoga, all you find is a story that struggles to find its rhythm."<ref>{{Cite web |date=23 June 2017 |title=Duvvada Jagannadham movie review : Allu Arjun dances like a dream; film is loud, inconsistent |url=https://www.firstpost.com/entertainment/duvvada-jagannadham-movie-review-allu-arjun-dances-like-a-dream-film-is-loud-inconsistent-3738059.html |access-date=2 August 2021 |website=Firstpost}}</ref> '']'' too lauded his dance but criticised the film's screenplay and called it "Boring-ah, bore-asya, bore-obiah".<ref>{{Cite web |date=23 June 2017 |last=Srivatsan |title=Duvvada Jagannadham movie review: Allu Arjun's film is unimaginably violent |url=https://www.indiatoday.in/movies/reviews/story/duvvada-jagannadham-movie-review-allu-arjun-pooja-hegde-984381-2017-06-23 |access-date=2 August 2021 |website=India Today |language=en}}</ref>

The next year, in May, his film under the direction of writer turned director ], '']'' was released. He played Surya, an Indian Army soldier who has ] issues.<ref>{{cite web |url=http://indiatoday.intoday.in/story/na-peru-surya-na-illu-india-allu-arjun-telugu-film/1/978268.html |title=See Pic: Allu Arjuns Na Peru Surya Na Illu India starts rolling |date=14 June 2017 |access-date=10 October 2017 |archive-date=17 October 2017 |archive-url=https://web.archive.org/web/20171017161427/http://indiatoday.intoday.in/story/na-peru-surya-na-illu-india-allu-arjun-telugu-film/1/978268.html |url-status=live}}</ref> Allu Arjun spent considerable time learning the tricks and stunt sequences from professionals, especially for the dance numbers and action sequences.<ref>{{Cite web |first=Janani |last=K. |date=3 May 2018 |title=Why Allu Arjun's Naa Peru Surya Naa Illu India looks worth your time |url=https://www.indiatoday.in/movies/regional-cinema/story/5-reasons-to-watch-allu-arjun-s-naa-peru-surya-naa-illu-india-1225832-2018-05-03 |access-date=2 August 2021 |website=India Today |language=en}}</ref> Upon release, the film received mixed reviews and was successful at the box office. A critic called his performance as Allu Arjun's "career-best" and cited it as the "biggest strength to the film".<ref>{{Cite news |last=Hooli |first=Shekhar H |title=Naa Peru Surya review roundup: Critics are not happy with Vakkantham Vamsi's script |work=International Business Times, India Edition |url=https://www.ibtimes.co.in/naa-peru-surya-review-roundup-critics-are-not-happy-vakkantham-vamsis-script-768411 |access-date=4 May 2018}}</ref> Vyas of '']'' stated that "Allu Arjun is supremely talented and has delivered an energetic performance in the movie."<ref>{{Cite web|last=Vyas|date=4 May 2018|title=Naa Peru Surya Naa Illu India Review & Rating {3.25/5}|url=https://www.thehansindia.com/posts/index/Cinema/2018-05-04/Naa-Peru-Surya-Naa-Illu-India-Review-Rating-3255/378715|access-date=2 August 2021|website=www.thehansindia.com|language=en}}</ref> '']''<nowiki/>'s Priyanka Sundar opined that "Allu Arjun tries to do his best in the shoes of a soldier, but at places we see that it looks forced."<ref>{{Cite web |date=4 May 2018 |title=Naa Peru Surya movie review: This Allu Arjun starrer is a coming of age drama gone wrong |url=https://www.hindustantimes.com/movie-reviews/naa-peru-surya-movie-review-this-allu-arjun-starrer-is-a-coming-of-age-drama-gone-wrong/story-19zCzqvK5TQ1PvgcZcmlYK.html |access-date=2 August 2021 |website=Hindustan Times |language=en}}</ref>

In December 2018, his next project '']'' was announced, with Trivikram Srinivas as the director.<ref>{{Cite web |date=31 December 2018 |title=Allu Arjun's next is with Trivikram Srinivas |url=https://indianexpress.com/article/entertainment/telugu/allu-arjun-next-is-with-trivikram-srinivas-5517231/ |access-date=1 February 2021 |website=The Indian Express |language=en}}</ref> ] was selected to play the female lead role,<ref>{{Cite news |title=Allu Arjun and Pooja Hegde to team up again? - Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/allu-arjun-and-pooja-hegde-to-team-up-again/articleshow/68022833.cms |access-date=1 February 2021 |website=The Times of India |date=16 February 2019 |language=en}}</ref> thus marking his second collaboration with Hegde after '']''.<ref>{{Cite news |title=Is Pooja Hegde reuniting with her DJ co-star for Trivikram's next? - Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/is-pooja-hegde-reuniting-with-her-dj-co-star-for-trivikrams-next/articleshow/68003845.cms |access-date=1 February 2021 |website=The Times of India |date=15 February 2019 |language=en}}</ref> He joined the production of the film in April 2019.<ref>{{Cite news |title=Muhurtham fixed for Allu Arjun and Trivikram Srinivas' film launch – Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/muhurtham-fixed-for-allu-arjun-and-trivikram-srinivas-film-launch/articleshow/67421785.cms |access-date=1 February 2021 |website=The Times of India |date=7 January 2019 |language=en}}</ref> Produced jointly by Allu Aravind and ], the film marks the third collaboration of Allu Arjun and ] after '']'' (2012) and '']'' (2015).<ref>{{Cite web |date=31 December 2018 |title=Details of Allu Arjun's #AA19 with Trivikram Srinivas |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/details-of-allu-arjuns-aa19-with-trivikram-srinivas/articleshow/67323091.cms |url-status=live |archive-url=https://web.archive.org/web/20190923133417/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/details-of-allu-arjuns-aa19-with-trivikram-srinivas/articleshow/67323091.cms |archive-date=23 September 2019 |access-date=1 September 2019 |website=Times of India}}</ref> The film was released in January 2020.<ref>{{cite news |title=Rumours about change in Ala Vaikunthapurramuloo release date – Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/rumours-about-change-in-ala-vaikunthapurramuloo-release-date/articleshow/73047601.cms |access-date=7 February 2020 |work=The Times of India |date=31 December 2019 |language=en |archive-date=4 January 2020 |archive-url=https://web.archive.org/web/20200104141023/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/rumours-about-change-in-ala-vaikunthapurramuloo-release-date/articleshow/73047601.cms |url-status=live}}</ref> Allu Arjun's performance received highly positive reviews. A review posted by Rohit Mohan on ''Koimoi'' said that "Be it comedy, action, emotions, style and of course dance, the star actor nails it in the film, as 'Bunny' made to audience groove to his tunes with his act."<ref>{{Cite web |first=Rohit |last=Mohan |date=12 January 2020 |title=Allu Arjun and Trivikram Srinivas's Sankranthi treat wins hearts |url=https://www.koimoi.com/reviews/ala-vaikunthapurramloo-review-allu-arjun-trivikram-srinivass-sakranti-treat-wins-hearts/ |url-status=live |archive-url=https://web.archive.org/web/20200112205954/https://www.koimoi.com/reviews/ala-vaikunthapurramloo-review-allu-arjun-trivikram-srinivass-sakranti-treat-wins-hearts/ |archive-date=12 January 2020 |access-date=13 January 2020 |website=koimoi.com}}</ref> '']'' felt that Allu Arjun's performance in the board-room scene was the highlight of the film.<ref>{{Cite web |last=Varma |first=Sankeertana |date=12 January 2020 |title=Ala Vaikunthapurramuloo Movie Review: This Allu Arjun-Starrer Is Familiar And Flawed, Yet Entertaining |url=https://www.filmcompanion.in/reviews/telugu-review/ala-vaikunthapurramuloo-movie-review-telugu-allu-arjun-trivikram-srinivas-pooja-hegde-tabu/ |access-date=1 February 2021 |website=Film Companion |language=en-US}}</ref> Bhavana Sharma of '']'', opined that Allu Arjun went into the skin of the character.<ref>{{Cite web |first=Bhavana |last=Sharma |date=12 January 2020 |title=Paisa Vasool entertainer with amazing performances |url=https://amp.ibtimes.co.in/ala-vaikunthapuramlo-review-paisa-vasool-entertainer-amazing-performances-811603 |url-status=live |archive-url=https://web.archive.org/web/20200113214947/https://amp.ibtimes.co.in/ala-vaikunthapuramlo-review-paisa-vasool-entertainer-amazing-performances-811603 |archive-date=13 January 2020 |access-date=14 January 2020 |website=International Business Times, India Edition}}</ref> The film his career's highest grosser and stands among the ]. Allu Arjun's dance performance in the song "]" received wide response.<ref>{{Cite web|last=K.|first=Janani|date=11 July 2021|title=Allu Arjun and Pooja Hegde's Butta Bomma becomes the most viewed video song in Tollywood. Actress is elated|url=https://www.indiatoday.in/movies/regional-cinema/story/allu-arjun-and-pooja-hegde-s-butta-bomma-becomes-the-most-viewed-video-song-in-tollywood-actress-is-elated-1699411-2020-07-11|website=India Today}}</ref>

=== ''Pushpa'' and beyond (2021–present) ===
In 2021, he re-united with Sukumar, after nearly a decade, for '']''.<ref>{{Cite web |title=Allu Arjun shared adorable birthday wish for his wife Allu Sneha Reddy |url=https://indvox.com/allu-arjun-shared-an-adorable-birthday-wish-for-his-wife-allu-sneha-reddy/ |url-status=live |archive-url=https://web.archive.org/web/20201011114205/https://indvox.com/allu-arjun-shared-an-adorable-birthday-wish-for-his-wife-allu-sneha-reddy/ |archive-date=11 October 2020 |access-date=29 September 2020 |website=indvox |date=29 September 2020 |language=en-US}}</ref> The film is based on the ] in the ] in ] and Allu Arjun plays Pushpa Raj, a ]-turned-smuggler, alongside ] and ].<ref>{{Cite web|last=Balachandran|first=Logesh|date=21 March 2021|title=Fahadh Faasil to play antagonist in Allu Arjun's Pushpa|url=https://www.indiatoday.in/movies/regional-cinema/story/fahadh-faasil-to-play-antagonist-in-allu-arjun-s-pushpa-1781778-2021-03-21|url-status=live|archive-url=https://web.archive.org/web/20210322042428/https://www.indiatoday.in/movies/regional-cinema/story/fahadh-faasil-to-play-antagonist-in-allu-arjun-s-pushpa-1781778-2021-03-21|archive-date=22 March 2021|access-date=21 March 2021|website=]}}</ref> The film was released in December 2021 to mixed reviews but his performance was praised.<ref>{{Cite web|date=17 December 2021|title=Pushpa Movie Review: What's Good, What's Bad in Allu Arjun's film? Check Out|url=https://www.ibtimes.co.in/pushpa-movie-review-whats-good-whats-bad-allu-arjuns-film-check-out-843824|website=IB Times}}</ref> A reviewer from '']'' wrote, "Allu Arjun walks away with the film with his strong performance. He embraces his deglamorized look and delivers a memorable performance."<ref>{{Cite web|date=18 December 2021|title=Pushpa The Rise review: Allu Arjun shines in this sprawling battle of egos|url=https://indianexpress.com/article/entertainment/movie-review/pushpa-the-rise-review-allu-arjun-shines-in-this-7677868/|website=The Indian Express}}</ref> '']'' critic Neeshita Nyayapati stated: "''Pushpa: The Rise'' is Allu Arjun's show all the way. He shines in playing this rustic character that is hard on the surface but vulnerable in ways that others don't see."<ref>{{Citation|title=Pushpa Review {{!}} Pushpa: The Rise – Part 1 Movie Review: It's Allu Arjun's show all the way|newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/pushpa-the-rise-part-1/movie-review/88336506.cms|archive-url=https://web.archive.org/web/20211217114956/https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/pushpa-the-rise-part-1/movie-review/88336506.cms|access-date=17 December 2021|archive-date=17 December 2021|url-status=live}}</ref> The film proved to be a major commercial success, grossing over {{INR|350 crore}} and emerged as the ].<ref>{{Cite web|date=3 January 2022|title=Pushpa The Rise box office collection: Allu Arjun starrer conquers ticketing booth, crosses Rs 300 crore milestone|url=https://indianexpress.com/article/entertainment/telugu/pushpa-the-rise-box-office-collection-allu-arjun-film-crosses-rs-300-crore-milestone-7702204/|url-status=live|archive-url=https://web.archive.org/web/20220103080928/https://indianexpress.com/article/entertainment/telugu/pushpa-the-rise-box-office-collection-allu-arjun-film-crosses-rs-300-crore-milestone-7702204/|archive-date=3 January 2022|access-date=3 January 2022|website=The Indian Express}}</ref> He won his fourth Filmfare Award for Best Actor – Telugu alongside ] for his performance, of which the latter became a first for a ] actor.<ref>{{Cite web |title=Winners Of The Filmfare Awards South 2022 – Telugu |url=https://www.filmfare.com/awards/filmfare-awards-south-2022/telugu/winners |access-date=26 May 2024 |website=] |language=en}}</ref><ref>{{Cite web |date=8 April 2024 |title=Allu Arjun: Telugu cinema's 'icon star' who clinched the National Award for Best Actor on his 'first attempt' amid 'nepo baby' debate |url=https://indianexpress.com/article/entertainment/telugu/allu-arjun-telugu-cinemas-icon-star-clinched-national-award-first-attempt-nepo-baby-9257227/ |access-date=26 May 2024 |website=] |language=en}}</ref><ref>{{Cite news |date=28 August 2023 |title=Man of the moment: Allu Arjun becomes 1st Telugu actor to bag National Award, fans get emotional |url=https://economictimes.indiatimes.com/magazines/panache/man-of-the-moment-allu-arjun-becomes-1st-telugu-actor-to-bag-national-award-fans-get-emotional/articleshow/103045388.cms?from=mdr |access-date=26 May 2024 |work=] |issn=0013-0389}}</ref> Allu Arjun's performance along with one of the dialogues from the film, "Thaggede Le" achieved the cult status and made a huge impact in the Indian ] scene.<ref>{{Cite news |date=17 December 2023 |title=2 years of Allu Arjun's 'Pushpa: The Rise': 5 elements that made this movie an unforgettable experience |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/2-years-of-allu-arjuns-pushpa-the-rise-5-elements-that-made-this-movie-an-unforgettable-experience/photostory/106066575.cms |access-date=26 May 2024 |work=] |issn=0971-8257}}</ref><ref>{{Cite web |last=Tetali |first=Sagar |date=16 June 2022 |title=The Cultural Resonance of Thaggedhe Le |url=https://www.filmcompanion.in/features/pushpa-the-cultural-resonance-of-thaggedhe-le-allu-arjun-sukumar-rangasthalam-karnan |access-date=26 May 2024 |website=] |language=en}}</ref> A sequel titled '']'' <ref>{{Cite news |agency=PTI |date=14 May 2021 |title=Allu Arjun's 'Pushpa' to release in two parts |language=en-IN |work=The Hindu |url=https://www.thehindu.com/entertainment/movies/allu-arjuns-pushpa-to-release-in-two-parts/article34554824.ece |access-date=2 August 2021 |issn=0971-751X}}</ref> was released on 5 December 2024.<ref>{{Cite web |date=5 December 2024 |title=Pushpa 2 storms the box office on Day 1, earns Rs 35 crore within hours |url=https://www.indiatoday.in/movies/regional-cinema/story/pushpa-2-box-office-day-1-allu-arjun-film-rs-35-crore-within-hours-blockbuster-2645283-2024-12-05?utm_source=global-search&utm_medium=global-search&utm_campaign=global-search |access-date=13 December 2024 |website=India Today |language=en}}</ref>

== Other work and media image ==
His popularity was documented in two Telugu ]s. The first one is a rap song, composed by ] and performed by ] and Harika Narayan with the lyrics written by Roll Rida and The Hyderabad Nawabs.<ref>{{Cite news |date=12 January 2021 |title=నెట్టింట్లో హల్‌చల్ చేస్తున్న అల్లు అర్జున్ ర్యాప్ సాంగ్.. 'తెలుగోడి స్టైల్‌ మనమేలే బ్రాండ్‌' అంటూ ఇరగదీస్తోంది.. - Allu Arjun rap song circulating on social media |language=te-IN |work=TV9 Telugu |url=https://tv9telugu.com/allu-arjun-rap-song-circulating-on-social-media-388325.html |access-date=15 January 2021}}</ref><ref>{{Cite news |date=12 January 2021 |title=Gratitude forever, says Allu Arjun thanking Team 'Ala Vaikunthapurramuloo' – Telugu News |work=IndiaGlitz.com |url=https://www.indiaglitz.com/gratitude-forever-says-allu-arjun-thanking-team-ala-vaikunthapurramuloo-telugu-news-278055 |access-date=15 January 2021}}</ref> The music video titled "Allu Arjun Rap Song" was released in January 2021, through ] label.<ref>{{Cite web |title=Here is the rap song about Journey of Stylish Star Allu Arjun, watch it |url=https://m.ap7am.com/lv-342543-here-is-the-rap-song-about-journey-of-stylish-star-allu-arjun-watch-it?amp |access-date=15 January 2021 |website=ap7am.com |archive-date=20 January 2021 |archive-url=https://web.archive.org/web/20210120234555/https://m.ap7am.com/lv-342543-here-is-the-rap-song-about-journey-of-stylish-star-allu-arjun-watch-it?amp |url-status=dead }}</ref><ref>{{Cite news|title=Rap song about journey of stylish star allu arjun|language=te|work=Asianet News Network Pvt Ltd|url=https://telugu.asianetnews.com/entertainment/rap-song-about-journey-of-stylish-star-allu-arjun-jsp-qmtb5l|access-date=15 January 2021}}</ref> The other one is titled "Thaggedhe Le" was performed and written by Roll Rida, with the music composed by Pravin Lakkaraju. It was released in April 2021 with the title being adapted from Allu Arjun's popular dialogue from his film ''].''<ref>{{Cite web |title=Thaggedhe le- Roll Rida- A tribute to Pushpa- Allu Arjun special birthday song |url=https://www.ap7am.com/lv-346769-thaggedhe-le-roll-rida-a-tribute-to-pushpa-allu-arjun-special-birthday-song |access-date=3 August 2021 |website=ap7am.com |language=en |archive-date=3 August 2021 |archive-url=https://web.archive.org/web/20210803070405/https://www.ap7am.com/lv-346769-thaggedhe-le-roll-rida-a-tribute-to-pushpa-allu-arjun-special-birthday-song |url-status=dead }}</ref><ref>{{Cite news |date=8 April 2021 |title=New video features Allu Arjun as Pushpa Raj |language=en-IN |work=The Hindu |url=https://www.thehindu.com/entertainment/movies/allu-arjun-sukumars-pushpa-video-goes-viral/article34271061.ece |access-date=3 August 2021 |issn=0971-751X}}</ref>

Allu Arjun was featured in the '']'' in their listing of the most influential young Indians of 2020.<ref>{{Cite web |title=Allu Arjun Makes It To GQ 25 Most Influential Young Indians Of 2020 |url=https://pycker.com/news/allu-arjun-makes-it-to-gq-25-most-influential-young-indians-of-2020/172800143403297 |access-date=3 August 2021 |website=pyckers |language=en}}</ref><ref>{{Cite web |date=13 February 2021 |title=Allu Arjun in GQ Most Influential Young Indians list |url=https://www.123telugu.com/mnews/allu-arjun-in-gq-most-influential-young-indians-list.html |access-date=3 August 2021 |website=123telugu.com |language=en}}</ref> He is the 'Most Searched Male Celebrity' in 2020 on ].<ref name=":1">{{Cite news |title=Allu Arjun Most Searched Male Celebrity In 2020: Yahoo India Report – Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/allu-arjun-most-searched-male-celebrity-in-2020-yahoo-india-report/articleshow/79546027.cms |access-date=3 August 2021 |website=The Times of India |date=3 December 2020 |language=en}}</ref><ref>{{Cite web |title=Sushant Singh Rajput to Allu Arjun: Check out Yahoo's list of 10 Most Searched Male Celebrities in India in 2020 |url=https://www.newindianexpress.com/galleries/entertainment/2020/dec/01/sushant-singh-rajput-to-allu-arjun-yahoo-list-of-10-most-searched-male-celebrities-in-india-in-2020-103023.html |access-date=3 August 2021 |website=The New Indian Express|date=December 2020 }}</ref> Allu Arjun was the most searched Telugu film actor on ], for several times.<ref>{{Cite web |date=8 December 2018 |title=This Is Why Allu Arjun Is Most Popular Telugu Actor In India |url=https://english.sakshi.com/entertainment/2018/12/08/allu-arjun-most-googled-telugu-film-industry-actor-prabhas |access-date=3 August 2021 |website=Sakshi Post |language=en}}</ref><ref>{{Cite news |title=Allu Arjun: The most searched Tollywood actor on Google – Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/allu-arjun-the-most-searched-tollywood-actor-on-google/articleshow/67106869.cms |access-date=3 August 2021 |website=The Times of India |date=15 December 2018 |language=en}}</ref> Arjun became the 19th most searched Asian on Google Mid Year 2022.<ref>{{Cite web |title=Most searched Asians on Google Mid Year 2022: Sidhu Moose Wala holds the 3rd spot with Virat Kohli in 10th, SEE FULL LIST |url=https://www.zoomtventertainment.com/celebrity/most-searched-asians-on-google-mid-year-2022-sidhu-moose-wala-holds-the-3rd-spot-with-virat-kohli-in-10th-see-full-list-bollywood-news-entertainment-news-article-92515709 |access-date=28 June 2022 |website=Zoom TV |language=en}}</ref>

He is referred to as "Icon Star", or as "Bunny", in the media.<ref>{{Cite web |title=What do they call him? |url=https://www.pinkvilla.com/photos/allu-arjun/allu-arjun-did-you-know-his-nickname-bunny-look-actors-unknown-and-interesting-facts-504480/what-do-they-call-him |access-date=4 August 2021 |website=Pinkvilla |date=February 2020 |language=en |archive-date=4 August 2021 |archive-url=https://web.archive.org/web/20210804061950/https://www.pinkvilla.com/photos/allu-arjun/allu-arjun-did-you-know-his-nickname-bunny-look-actors-unknown-and-interesting-facts-504480/what-do-they-call-him |url-status=dead }}</ref><ref>{{Cite web |publisher=Condé Nast |date=18 March 2021 |title=6 lesser-known facts about Allu Arjun that you probably didn't know |url=https://www.gqindia.com/entertainment/content/allu-arjun-lesser-known-facts |access-date=4 August 2021 |website=GQ India |language=en-IN}}</ref> Post the continuous success of his films in ], since ''Arya'' (2004), he has been called as "Mallu Arjun".<ref>{{Cite web |date=12 August 2020 |title=Allu Arjun: The most searched questions about Allu Arjun, answered here! |url=https://www.thehansindia.com/cinema/tollywood/allu-arjun-movies-age-wife-height-hair-style-birthday-house-allu-arjun-mobile-no-allu-arjun-son-house-father-tollywood-638946 |access-date=4 August 2021 |website=www.thehansindia.com |language=en}}</ref><ref>{{Cite web |date=14 June 2016 |title=Revealed: Allu Arjun's big plans as Mallu Arjun! |url=https://www.bollywoodlife.com/news-gossip/revealed-allu-arjuns-big-plans-as-mallu-arjun-736760/ |access-date=4 August 2021 |website=Bollywood Life |language=en}}</ref> Even, the ], mostly refers him with the same name.<ref>{{Cite web |title=Allu Arjun enjoys being called 'Mallu Arjun' |url=https://www.onmanorama.com/entertainment/interviews/2020/03/23/allu-arjun-ala-vaikunthapurramuloo-movie-kerala-fans.html |access-date=4 August 2021 |website=OnManorama}}</ref> In 2021, the ] used few scenes featuring him from the film ''Race Gurram'' (2014), in their advertisement, to raise awareness about SOS and promote their newly launched ].<ref>{{Cite web |date=21 February 2021 |title=Watch: Kerala Police Uses Allu Arjun's Race Gurram Cop Video For SOS Awareness |url=https://english.sakshi.com/video/videos-entertainment/watch-kerala-police-uses-allu-arjuns-race-gurram-cop-video-sos-awareness |access-date=4 August 2021 |website=Sakshi Post |language=en}}</ref><ref>{{Cite web |title=Allu Arjun turns a promotional tool for Kerala Police |url=https://www.iqlikmovies.com/news/article/2021/02/20/allu-arjun-in-kerala-police-promotional/37157 |access-date=4 August 2021 |website=iQlikmovies |language=en}}</ref><ref>{{Cite web |date=21 February 2021 |title=Allu Arjun ने पुलिसवाला बनकर गुड़ों को दिखाया टशन, वीडियो हुआ वायरल |url=https://www.tv9hindi.com/entertainment/telugu-actor-allu-arjun-featured-in-kerala-police-ad-it-gets-viral-in-social-media-553514.html |access-date=4 August 2021 |website=TV9 Hindi |language=hindi}}</ref>

Allu Arjun is the celebrity endorser for a number of brands and products, including ],<ref>{{Cite news |last=Chauhan |first=Chanchal Pal |title=Hero ropes in Allu Arjun as regional brand ambassador |work=The Economic Times |url=https://economictimes.indiatimes.com/hero-ropes-in-allu-arjun-as-regional-brand-ambassador/articleshow/46462828.cms |access-date=4 August 2021}}</ref><ref>{{Cite web |agency=Press Trust of India |date=2 March 2015 |title=Hero MotoCorp signs Allu Arjun as regional brand ambassador |url=https://www.india.com/entertainment/hero-motocorp-signs-allu-arjun-as-regional-brand-ambassador-302392/ |access-date=4 August 2021 |website=India.com |language=en}}</ref> ], ],<ref>{{Cite web |title=Allu Arjun Signs Another Brand Endorsement |url=http://www.actiononframes.com/news-details/allu-arjun-signs-another-brand-endorsement/ |access-date=4 August 2021 |website=Action On Frames |language=en}}</ref> ],<ref>{{Cite web |title=Frooti Appoints Telugu Filmstar Allu Arjun As Brand Ambassador |url=https://www.ndtv.com/business/frooti-appoints-telugu-filmstar-allu-arjun-as-brand-ambassador-1797774 |access-date=4 August 2021 |website=NDTV.com|date=9 January 2018 }}</ref> ], ], ], ], ] and Lot Mobiles.<ref name=":9">{{Cite web |date=7 August 2013 |title=Photos: Allu Arjun Beats Ram Charan Teja, Junior NTR |url=https://www.filmibeat.com/telugu/news/2013/allu-arjun-ram-charan-teja-jr-ntr-brand-endorsements-116657.html |access-date=4 August 2021 |website=www.filmibeat.com |language=en}}</ref> He has been as a celebrity ambassador for India's premier ] tournament ].<ref name=":9" /> He is an active promoter and a celebrity brand ambassador for his father Allu Aravind-founded ], ].<ref name="Allu Arjun to promote aha content"/><ref name="boxofficeindia.co.in"/> In 2021, he played the role of Guru in the Dream Vault Media-produced ], for ].<ref>{{Cite web |title=Can Rapido's celeb push put 'bike taxi apps' on the map? |url=https://www.afaqs.com/news/advertising/can-rapidos-celeb-push-put-bike-taxi-apps-on-the-map |access-date=17 November 2021 |website=afaqs!|date=10 November 2021 }}</ref> On being part of the ad film, Allu Arjun said that "I like to consider myself as a person who knows how to tackle a situation with the best possible solution. That's why I was excited when they approached me for the role of Guru, which resembles me".<ref>{{Cite web |date=5 November 2021 |title=Bike taxi app Rapido launches campaign with Ranveer Singh, Allu Arjun |url=https://www.livemint.com/companies/news/bike-taxi-app-rapido-launches-campaign-with-ranveer-singh-allu-arjun-11636106095141.html |access-date=17 November 2021 |website=mint |language=en}}</ref> Following the release of the ad film, the ] sent a ] to both the actor and the Rapido company, for showing TSRTC in a bad-light.<ref>{{Cite web |date=10 November 2021 |title=Notice to Allu Arjun, Rapido: Sajjanar says there's nothing personal |url=https://telanganatoday.com/notice-to-allu-arjun-rapido-sajjanar-says-theres-nothing-personal |access-date=17 November 2021 |website=Telangana Today |language=en-US}}</ref><ref>{{Cite web |title=RTC sends legal notices to Allu Arjun and Rapido over ad |url=https://www.newindianexpress.com/states/telangana/2021/nov/11/rtc-sends-legal-notices-to-allu-arjun-andrapido-over-ad-2382163.html |access-date=17 November 2021 |website=The New Indian Express|date=11 November 2021 }}</ref> Soon after, the company has edited the video (ad film).<ref>{{Cite web |date=12 November 2021 |title=Telangana: Rapido edits Allu Arjun ad after TSRTC's legal notice |url=https://www.siasat.com/telangana-rapido-edits-allu-arjun-ad-after-tsrtcs-legal-notice-2224122/ |access-date=17 November 2021 |website=The Siasat Daily |language=en-US}}</ref>

Allu Arjun is also a ].<ref>{{Cite web |title=He has been named as the most stylish superstar of the Telegu industry |url=https://www.desimartini.com/photos/bollywood/gallery-allu-arjun-facts/he-has-been-named-as-the-most-stylish-superstar-of-the-telegu-industry-138520.htm |access-date=4 August 2021 |website=Desimartini |date=8 April 2017 |language=en}}</ref> He started a campaign against the ], in 2021. He said that "I wanted to draw people's attention towards the ill-effects of smoking. We have constructed very incorrect notions of what's cool and hep. I want to effect a change, no matter how small it is."<ref>{{Cite news |title='Pushpa' star Allu Arjun campaigns against smoking; highlights ill effects – Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/pushpa-star-allu-arjun-campaigns-against-smoking-highlights-ill-effects/articleshow/84792802.cms |access-date=4 August 2021 |website=The Times of India |date=27 July 2021 |language=en}}</ref> In 2021, Allu Arjun became the brand ambassador of ].<ref name="SriChaitanya">{{Cite news |date=17 October 2021 |title=Allu Arjun signed as brand ambassador of Sri Chaitanya |newspaper=The Hindu |url=https://www.thehindu.com/news/cities/Hyderabad/allu-arjun-signed-as-brand-ambassador-of-sri-chaitanya/article37038486.ece |access-date=24 May 2023 |archive-url=https://web.archive.org/web/20211017135323/https://www.thehindu.com/news/cities/Hyderabad/allu-arjun-signed-as-brand-ambassador-of-sri-chaitanya/article37038486.ece |archive-date=17 October 2021}}</ref>

== Personal life ==
{{Expand section|date=January 2022}}
On 6 March 2011, Allu Arjun married Sneha Reddy in ].<ref name=":8" /><ref>{{cite news |title=Talk of the town: Making a mark in 2023 |url=https://www.deccanchronicle.com/lifestyle/culture-and-society/281223/talk-of-the-town-making-a-mark-in-2023.html |archive-url=https://web.archive.org/web/20231229063042/https://www.deccanchronicle.com/lifestyle/culture-and-society/281223/talk-of-the-town-making-a-mark-in-2023.html |archive-date=29 December 2023 |work=Deccan Chronicle |date=28 December 2023 |access-date=29 December 2023}}</ref> They have two children—a son, Ayaan and a daughter, Arha.<ref name=":8">{{cite news |last1=Shiksha |first1=Shruti |date=25 December 2016 |title=Allu Arha is Actor Allu Arjun And Sneha Reddy's Daughter's Name |url=https://movies.ndtv.com/regional/allu-arha-is-actor-allu-arjun-and-sneha-reddys-daughters-name-1641705 |work=NDTV |access-date=28 August 2020 |archive-date=3 November 2018 |archive-url=https://web.archive.org/web/20181103013815/http://movies.ndtv.com/regional/allu-arha-is-actor-allu-arjun-and-sneha-reddys-daughters-name-1641705 |url-status=live}}</ref><ref>{{Cite web |last=K. |first=Janani |date=25 December 2021 |title=Here is how Allu Arjun, kids Ayaan and Arha celebrated Christmas at home. Watch |url=https://www.indiatoday.in/movies/regional-cinema/story/here-is-how-allu-arjun-kids-ayaan-and-arha-celebrated-christmas-at-home-watch-1892094-2021-12-25 |url-status=live |website=India Today|archive-url=https://web.archive.org/web/20211225115630/https://www.indiatoday.in/movies/regional-cinema/story/here-is-how-allu-arjun-kids-ayaan-and-arha-celebrated-christmas-at-home-watch-1892094-2021-12-25 |archive-date=25 December 2021 }}</ref> Allu Arha made her debut in the film '']'' in the role of ].<ref>{{Cite news |date=15 July 2021 |title=Allu Arjun's daughter Arha to debut in 'Shakuntalam' |work=The Hindu |url=https://www.thehindu.com/entertainment/movies/allu-arha-to-debut-in-gunasekhars-shakuntalam/article35340293.ece |issn=0971-751X}}</ref> In 2016, he started a ] named 800 Jubilee in collaboration with M Kitchens and ].<ref>{{cite web |url=http://industryhit.com/t/2016/07/allu-arjun-into-night-club-business/ |title=Allu Arjun into Night Club Business |date=25 July 2016 |access-date=20 August 2016 |archive-url=https://web.archive.org/web/20170816015936/http://industryhit.com/t/2016/07/allu-arjun-into-night-club-business/ |archive-date=16 August 2017 |url-status=dead}}</ref>

In 2019, Allu Arjun celebrated ] in his native town Palakollu, Andhra Pradesh and announced {{Indian Rupee}}20 ] for the development and renovation works of the ], one of the five ].<ref>{{Cite web |date=17 January 2019 |title=Allu Arjun goes rustic! |url=https://www.deccanchronicle.com/entertainment/tollywood/170119/allu-arjun-goes-rustic.html |access-date=6 August 2022 |website=Deccan Chronicle |language=en}}</ref> The temple management has constructed Rathasala, Vahanasala, Gosala, and renovated the temple chariot with the funds provided.<ref>{{Cite web |date=18 January 2022 |title=Allu Arjun: పుట్టిన ఊరు కోసం 20 లక్షలు డొనేట్ చేసిన అల్లు అర్జున్ |url=https://www.hmtvlive.com/movies/allu-arjun-20-lakh-donation-to-shri-ksheera-ramalingeswara-swamy-temple-76377 |access-date=6 August 2022 |website=] |language=te}}</ref><ref>{{Cite web |date=14 January 2022 |title=Allu Arjun donated 20 lakhs for the temple renovation |url=https://ntvenglish.com/allu-arjun-donated-20-lakhs-for-the-temple-renovation/ |access-date=6 August 2022 |website=] English |language=en-US |archive-date=18 May 2022 |archive-url=https://web.archive.org/web/20220518001132/https://ntvenglish.com/allu-arjun-donated-20-lakhs-for-the-temple-renovation/ |url-status=dead }}</ref> He also campaigned for his uncle ]'s ] in Palakollu in the ].<ref>{{Cite news |date=9 April 2019 |title=Allu Arjun joins his uncle Pawan Kalyan's campaign rally |url=https://timesofindia.indiatimes.com/videos/entertainment/regional/telugu/allu-arjun-joins-his-uncle-pawan-kalyans-campaign-rally/videoshow/68798311.cms |work=The Times of India |access-date=6 August 2022}}</ref><ref>{{cite news |title=Allu Arjun Campaigns for Pawan Kalyan's Jana Sena Party |url=https://www.news18.com/photogallery/politics/allu-arjun-campaigns-for-pawan-kalyans-jana-sena-party-in-palakollu-2094847.html |access-date=7 August 2022 |work=News18 |date=10 April 2019}}</ref>
==Filmography== ==Filmography==
{{Main|Allu Arjun filmography}} {{Main|Allu Arjun filmography}}


== Awards and nominations == == Discography ==
{| class="wikitable plainrowheaders"
<!--do not add any award and/or nomination without a ]-->
|+List of songs recorded by Allu Arjun
{| class="wikitable"
!Year
!Song
!Album
!Co-singers
!Composer
|- |-
! scope="row"| 2010
! Ceremony
|"Prapancham Naaventa Vasthunte"
! Category
|]
! Year
|], Achu and Chaitra
! Film
|]
! Result
! Reference
|- |-
! scope="row"| 2012
|rowspan="2"|]
|"Pakdo Pakdo Remix"
|rowspan="2"|]
|'']''
| 2005
| '']'' |]
|Devi Sri Prasad
| {{won}}
| <ref>{{cite web|url=http://www.thehindu.com/2005/10/10/stories/2005101017920100.htm|title=`Anand' walks away with six Nandi awards|publisher=''The Hindu''|date=10 October 2005|accessdate=17 June 2015|archiveurl=http://web.archive.org/web/20150617122426/http://www.thehindu.com/2005/10/10/stories/2005101017920100.htm|archivedate=17 June 2015}}</ref>
|-
| 2009
| '']''
| {{won}}
| <ref>{{cite web|url=http://www.thehindu.com/todays-paper/tp-national/tp-andhrapradesh/telugu-movie-gamyam-bags-four-nandi-film-awards/article168516.ece|title=Telugu movie ‘Gamyam’ bags four Nandi Film Awards|publisher=''The Hindu''|date=25 October 2009|accessdate=17 June 2015|archiveurl=http://web.archive.org/web/20150617122209/http://www.thehindu.com/todays-paper/tp-national/tp-andhrapradesh/telugu-movie-gamyam-bags-four-nandi-film-awards/article168516.ece|archivedate=17 June 2015}}</ref>
|-
|rowspan="5"|]
|rowspan="5"|]
| 2008
| '']''
| {{nom}}
| <ref>{{cite web|url=http://ibnlive.in.com/photogallery/12964-7.html|title=Profile: Is Allu Arjun the new rising star of Southern cinema?|publisher=IBN Live|date=25 March 2013|accessdate=17 June 2015|archiveurl=http://web.archive.org/web/20150617122218/http://www.ibnlive.com/photogallery/movies/profile-is-allu-arjun-the-new-rising-star-of-southern-cinema-900019.html|archivedate=17 June 2015}}</ref>
|-
| 2009
| '']''
| {{won}}
| <ref>{{cite web|url=http://timesofindia.indiatimes.com/others/news-interviews/56th-Idea-Filmfare-Awards-2008-South-The-winners/articleshow/4845030.cms|title=56th Idea Filmfare Awards 2008 South: The winners|publisher=''The Times of India''|date=1 August 2009|accessdate=17 June 2015|archiveurl=http://web.archive.org/web/20150617122212/http://timesofindia.indiatimes.com/others/news-interviews/56th-Idea-Filmfare-Awards-2008-South-The-winners/articleshow/4845030.cms|archivedate=17 June 2015}}</ref>
|-
| 2010
| '']''
| {{nom}}
| <ref>{{cite web|url=http://m.indiaglitz.com/and-the-nominees-for-best-actor-are--tamilfont-news-58725|title=And the nominees for Best Actor are...|publisher=IndiaGlitz|date=20 July 2010|accessdate=17 June 2015|archiveurl=http://web.archive.org/web/20150617121939/http://m.indiaglitz.com/and-the-nominees-for-best-actor-are--tamilfont-news-58725|archivedate=17 June 2015}}</ref><ref>{{cite web|url=http://www.sify.com/movies/magadhera-wins-6-filmfare-awards-news-telugu-kkguRAfifbbsi.html|title=Magadhera wins 6 Filmfare awards|publisher=Sify|date=9 August 2010|accessdate=17 June 2015|archiveurl=http://web.archive.org/web/20150617121941/http://www.sify.com/movies/magadhera-wins-6-filmfare-awards-news-telugu-kkguRAfifbbsi.html|archivedate=17 June 2015}}</ref>
|-
| 2011
| '']''
| {{won}}
| <ref>{{cite web|url=http://www.rediff.com/movies/report/vedam-wins-big-at-filmfare-awards-2011/20110704.htm|title=Vedam wins big at Filmfare Awards (South) 2011|publisher=Rediff.com|date=4 July 2011|accessdate=17 June 2015|archiveurl=http://web.archive.org/web/20150617121943/http://www.rediff.com/movies/report/vedam-wins-big-at-filmfare-awards-2011/20110704.htm|archivedate=17 June 2015}}</ref>
|-
| 2015
| '']''
| {{won}}
| <ref name="The Times of India"/>
|-
|rowspan="2"|]
|rowspan="2"|Best Actor Award
| 2013
| '']''
| {{nom}}
| <ref>{{cite web|url=http://m.indiaglitz.com/pawan-kalyan-the-most-voted-for-siima-awards-telugu-news-96877.html|title=Pawan Kalyan, The Most Voted Fir SIIMA Awards|publisher=IndiaGlitz|date=27 August 2013|accessdate=17 June 2015|archiveurl=http://web.archive.org/web/20150617121834/http://m.indiaglitz.com/pawan-kalyan-the-most-voted-for-siima-awards-telugu-news-96877.html|archivedate=17 June 2015}}</ref>
|-
| 2015
| '']''
| {{nom}}
| <ref>{{cite web|url=http://siima.in/nominees-2015.php|title=SIIMA 2015 nominations|publisher=]|date=16 June 2015|accessdate=17 June 2015|archiveurl=http://web.archive.org/web/20150616095000/http://siima.in/nominees-2015.php|archivedate=17 June 2015}}</ref>
|-
|rowspan="3"|]
|rowspan="2"| ]
| 2004
| '']''
| {{won}}
| <ref>{{cite web |url=http://www.idlebrain.com/news/functions/santoshamawards2005.html |title=Santosham Film Awards 2005 |date=2 August 2005 |publisher=Idlebrain.com |archiveurl=http://web.archive.org/web/20130320121508/http://www.idlebrain.com/news/functions/santoshamawards2005.html |archivedate=20 March 2013}}</ref>
|-
| 2005
| '']''
| {{won}}
| <ref>{{cite web|url=http://www.idlebrain.com/news/functions/santoshamawards2006/pages/image094.html|title=Best young performer Allu Arjun (Bunny)|date=6 August 2006 |publisher=Idlebrain.com}}</ref>
|} |}


== Awards and nominations ==
==References==
{{Main|List of awards and nominations received by Allu Arjun}}
For ''Pushpa: The Rise'', Arjun won the ]. Arjun has received four ] for the films - ''Parugu'', ''Vedam'', ''Race Gurram'' and ''Pushpa: The Rise''.<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/bollywood/69th-national-film-awards-2023-winners-list-8907028/|title=69th National Film Awards 2023 complete winners list: Rocketry, Alia Bhatt, Kriti Sanon, Allu Arjun, RRR, Gangubai Kathiawadi win big|accessdate=24 August 2023|work=]|date=24 August 2023 }}</ref>


== Controversies ==
{{Reflist|30em}}


On 30 November 2024, a ] was filed against Allu Arjun by Srinivas Goud for his comments during the Mumbai press event, where Arjun referred to his fans as an "army." Goud found this comparison disrespectful, arguing that using the term "army" in this context belittles the sacrifices made by the armed forces.<ref>{{cite web |access-date=1 December 2024 |title=Complaint filed against Allu Arjun over "Army" ahead of 'Pushpa 2: The Rule' release |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/complaint-filed-against-allu-arjun-over-army-ahead-of-pushpa-2-the-rule-release/articleshow/115862042.cms |work=The Times of India}}</ref><ref>{{cite web |access-date=1 December 2024 |title=Police complaint against Allu Arjun for calling fans army at Pushpa 2 event |url=https://www.deccanchronicle.com/entertainment/police-complaint-against-allu-arjun-for-calling-fans-army-at-pushpa-2-event-1843021 |work=Deccan Chronicle}}</ref>
==External links==
{{Commons category|Allu Arjun}}
* {{IMDb name|id=1084853|name=Allu Arjun}}


On 4 December 2024, a woman died and her young son was critically injured after a stampede occurred during the screening of '']'' at the Sandhya movie theater in ], Hyderabad.<ref>{{cite news |title=Mother Dies, Son Critical After Stampede During Pushpa-2 Premiere |url=https://www.deccanchronicle.com/southern-states/telangana/mother-dies-son-critical-after-stampede-during-pushpa-2-premiere-1844142 |access-date=5 December 2024 |work= |date=5 December 2024 |archive-url=https://web.archive.org/web/20241205173725/https://www.deccanchronicle.com/southern-states/telangana/mother-dies-son-critical-after-stampede-during-pushpa-2-premiere-1844142 |archive-date=5 December 2024 |language=en}}</ref> A case was later filed under various sections of the ] on the film's unit, Allu Arjun, the owner of the movie theatre and Arjun's security team.<ref name="Allu Arjun, Sandhya theatre management booked for stampede during Pushpa 2 premiere">{{cite news |last1=The Hindu |first1= |title=Allu Arjun, Sandhya theatre management booked for stampede during Pushpa 2 premiere |url=https://www.thehindu.com/news/national/telangana/allu-arjun-sandhya-theatre-management-booked/article68951220.ece |access-date=5 December 2024 |date=5 December 2024 |archive-url=https://web.archive.org/web/20241205173637/https://www.thehindu.com/news/national/telangana/allu-arjun-sandhya-theatre-management-booked/article68951220.ece |archive-date=5 December 2024 |language=en-IN}}</ref><ref>{{cite web |access-date=5 December 2024 |title=Allu Arjun to face charges over deadly stampede at Pushpa 2 premiere that killed one woman |url=https://www.bollywoodhungama.com/news/south-cinema/allu-arjun-face-charges-deadly-stampede-pushpa-2-premiere-killed-one-woman |work=Bollywood Hungama}}</ref> Arjun was arrested by the ] on 13 December 2024 over the said charges.<ref>{{Cite news |access-date=13 December 2024 |title=Allu Arjun arrested: Why is Pushpa 2 actor facing Hyderabad police action? All you need to know |url=https://m.economictimes.com/news/india/is-pushpa-2-actor-allu-arjun-arrested-heres-why-hes-facing-police-action-in-hyderabad/articleshow/116281549.cms |work=The Economic Times}}</ref> However, a few hours later he was granted an interim bail by the ].<ref>{{Cite web |access-date=13 December 2024 |title=Allu Arjun Granted Interim Bail By Telangana HC In Pushpa 2 Stampede Death Case |url=https://www.news18.com/movies/allu-arjun-granted-interim-bail-by-telangana-hc-in-pushpa-2-stampede-death-case-9155376.html |work=News18}}</ref>
{{FilmfareTeluguBestActor}}
{{NandiSpecialJuryAward}}
{{CineMAABestActor}}


==See also==
* ]

== Notes ==
{{notelist}}

== References ==
{{Reflist}}

== External links ==
<!-- Per ], choose one official website only -->
{{Commons category}}
* {{IMDb name}}
* {{Rotten-tomatoes-person|allu_arjun}}
* {{Facebook}}

{{Navboxes
| title = Awards received by Allu Arjun
| list =
{{National Film Award Best Actor}}
{{Filmfare Award for Best Actor – Telugu}}
{{Filmfare Award for Best Supporting Actor – Telugu}}
{{Filmfare Critics Award for Best Actor – Telugu}}
{{Nandi Award for Best Character Actor}}
{{IFFI - Indian Film Personality of the year Award}}
{{Nandi Special Jury Award}}
{{SIIMA Award for Best Actor – Telugu}}
{{SIIMA Critics Award for Best Actor – Telugu}}
{{CineMAA Best Actor}}
{{CineMAA Best Actor (Jury)}}
{{Santosham Best Actor Award}}
}}
{{Portal bar|Biography|1980s|India|Film|Art}}
{{Authority control}} {{Authority control}}


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Latest revision as of 09:12, 29 December 2024

Indian actor (born 1982) In this Telugu name, the surname is Allu.

Allu Arjun
Allu in 2024
Born (1982-04-08) 8 April 1982 (age 42)
Madras (now Chennai), Tamil Nadu, India
Other namesBunny
Occupations
  • Actor
  • dancer
Years active2001–present
WorksFull list
Spouse Sneha Reddy ​(m. 2011)
Children2
FatherAllu Aravind
RelativesAllu Sirish (brother)
FamilyKonidela–Allu
AwardsFull list

Allu Arjun (born 8 April 1982) is an Indian actor who works in Telugu cinema. He has been featured in Forbes India's Celebrity 100 list since 2014. Allu Arjun is a recipient of several awards including a National Film Award, six Filmfare Awards, and three Nandi Awards. He is popularly referred to as "Stylish Star" and "Icon Star". One of the highest-paid actors in Indian cinema, he is also known for his dancing.

Allu Arjun made his debut in 2003 with Gangotri. He rose to prominence starring in Sukumar's cult classic Arya (2004) for which he earned a Nandi Special Jury Award. He consolidated his reputation with the action films Bunny (2005) and Desamuduru (2007). In 2008, he starred in the romantic drama Parugu for which he won his first Filmfare Award for Best Actor – Telugu.

Allu Arjun went on to star in successful films, such as Arya 2 (2009), Julayi (2012), Race Gurram (2014), S/O Satyamurthy (2015), Sarrainodu (2016), DJ: Duvvada Jagannadham (2017) and Ala Vaikunthapurramuloo (2020). His biggest-earners came with Pushpa: The Rise (2021) and its sequel, Pushpa 2: The Rule (2024), the latter of which ranks among the highest-grossing Indian films of all time. His performances as a lower-class cable operator in Vedam and as a carefree street smart man in Race Gurram won him two Filmfare Awards for Best Actor – Telugu. He also won the Filmfare Award for Best Supporting Actor for his portrayal of prince Gona Ganna Reddy in Rudhramadevi. He received high acclaim for his performance in Pushpa: The Rise, which earned him his first National Film Award for Best Actor, and fourth Filmfare Award for Best Actor – Telugu. In 2024, he was honoured with the IFFI Special Recognition for Contribution to Bharatiya Cinema Award at the 55th IFFI.

Allu Arjun endorses a wide number of brands and products, and is a celebrity brand ambassador for the Pro Kabaddi League and for the streaming service Aha.

Early life

Allu Arjun was born on 8 April 1982 in a Telugu family to film producer Allu Aravind and Nirmala in Madras (present-day Chennai). His paternal grandfather was the noted film comedian Allu Ramalingaiah who appeared in over 1000 films. Their native place is Palakollu of West Godavari district, Andhra Pradesh.

Allu Arjun grew up in Chennai before their family moved to Hyderabad in the 1990s. Arjun attended St. Patrick’s School in Chennai and obtained degree in Bachelor of Business Administration at MSR College, Hyderabad.

He is the second of three children. His elder brother Venkatesh is a businessman while his younger brother Sirish is also an actor. His paternal aunt is Surekha Konidela, the wife of actor Chiranjeevi. He is the first cousin of actor Ram Charan.

Career

Career beginnings and breakthrough (1985–1986; 2001–2007)

After playing as a child artist in Vijetha (1985) and as a dancer in Daddy (2001), he made his adult debut in Gangotri. The film was directed by K. Raghavendra Rao with his father Allu Aravind producing, along with C. Ashwini Dutt. Praising his acting performance, Jeevi of Idlebrain criticised his looks in the film and added that "Arjun should choose roles that amplify his strength and nullify his weaknesses." He then appeared in Sukumar's Arya. He plays the eponymous lead, an outgoing and free-spirited boy falling in love with Geetha (Anu Mehta), an introverted girl who is on the shield of another person Ajay (Siva Balaji). The film proved to be his breakthrough, earning a first nomination for the Filmfare Award for Best Actor – Telugu and won the Nandi Special Jury Award and the CineMAA Award for Best Actor (Critics). The film was a critical and commercial success, grossing over ₹30 crore, with a production budget of ₹4 crore. In 2006, the film was dubbed and released in Malayalam in Kerala. Owing to the film's success, he received major acclaim across the region and the Malayali people.

He next starred in V. V. Vinayak's Bunny playing the eponymous lead, a college student. Being successful at the box office, critics praised his efforts, mannerisms and dancing. His next film was A. Karunakaran's musical love story Happy. The film did well at the box-office especially in the overseas markets. A critic appreciated his dancing skills and performance, but felt that his character is a typical happy-go-lucky guy.

Experimentation of genres (2007–2010)

He then starred in Puri Jagannadh's action film Desamuduru in which he played the role of Bala Govindam, a fearless journalist who falls for a woman with a darker past. The film was a commercial success, fetching him a Santosham Film Award, a CineMAA Award and his second nomination for the Filmfare Award for Best Actor – Telugu. The same year, he made his second cameo appearance alongside Chiranjeevi, in the song "Jagadeka Veerudiki" from the film Shankar Dada Zindabad.

His next film was Bhaskar's Parugu, where he played the role of Krishna, a happy-go-lucky man from Hyderabad who helps his friend to elope with his love, only to experience the wrath of the woman's father and the emotional struggle he felt. Idlebrain wrote: "Allu Arjun is pretty excellent in the first half as the characterization in the first half is vibrant and needs loads of energy. He carried the entire first half on his shoulders. He excelled in the emotional scenes in the second half." Writing for Rediff.com, Radhikha Rajamani stated that "Arjun performs well though he is rather subdued." Allu Arjun won his first Filmfare Award for Best Actor – Telugu and his second Nandi Special Jury Award.

Allu Arjun next starred in Sukumar's action comedy Arya 2. A spiritual sequel to the romantic action film Arya (2004), he played the role of Arya, an orphan who is behaviourally sick in that he is consumed with possessiveness for his friend Ajay (Navdeep), who never accepts him. The film revolved around the complexities of love–hate relationships and love triangles. His character in the film had shades of grey. Sify wrote that "Allu Arjun is full of energy as the guy caught in the powerful current of love. Though he plays the part with negative shades, his characterization could evoke a lot of sympathy from the audiences. His dances are mind-blowing and he excels in emotional scenes." Oneindia appreciated his dance moves and acting performances, especially the comedy scenes. He received his fourth nomination for the Filmfare Award for Best Actor – Telugu for his performance in the film.

He had two releases in 2010. The first was Gunasekhar's Varudu, in which he starred alongside Arya and Bhanu Sri Mehra. The filmreceived mixed reviews from critics and was a box-office bomb. His second release of the year was the highly acclaimed hyperlink anthology film Vedam. It was his first A-rated film in India, and the story takes an inspiration from 26/11 Mumbai blasts in Taj Mahal Palace Hotel, Mumbai. He played the role of Anand "Cable" Raju, a cable operator hailing from Jubilee Hills (Hyderabad) slum. The film also features Anushka Shetty, Manchu Manoj and Manoj Bajpayee in other prominent roles. His performance received appreciation from film critics, with The Times of India calling it "scintillating" and Idlebrain.com calling it as "best in his career". A critic also commented that "He's a good dancer and does justice to his role." Another critic wrote that "Allu Arjun is excellent as the groom who goes all out to get his bride back. His mass dialogues are good in the second half." He achieved his second Filmfare Award for Best Actor – Telugu for the performance in the film.

Further success (2011–2013)

He next appeared in V. V. Vinayak's action film Badrinath (2011), in which he played the role of Badri, a modern-day Indian samurai who is assigned to protect the Badrinath Temple by his Guru (Prakash Raj), to whom he is very loyal. Allu Arjun undertook intensive martial arts and sword fighting training in Vietnam and marks his first pairing with Tamannaah. He grew his hair out for his look as a warrior in the film. It his second A-rated film in India after Vedam (2010), on the account of graphic action violence. The film completed a 50-day run in 187 cinemas. His performance and character received mixed reviews. A critic of The Times of India wrote that "Arjun hardly has any scope to emote as he was mostly pushed into action scenes and song sequences."

After Badrinath, he signed Trivikram Srinivas's action comedy film Julayi in 2011. It was released in 2012, in which he played the role of Ravindra Narayan, a street-smart yet spoilt brat whose life takes a drastic turn after he becomes the witness of a huge bank robbery. A critic wrote that "Allu Arjun puts in a confident performance as the loveable rogue. It's a role that is right up his alley and he carries it off with a characteristic panache. He lights up the screen with his dancing in particular, pulling off some pretty challenging dance moves." Riya Chakravarty of NDTV, in her review, stated that "Arjun has delivered an outstanding performance." He was nominated for the SIIMA Award for Best Actor – Telugu, for his performance in the film.

The next year, he starred in Puri Jagannadh's action thriller Iddarammayilatho, playing Sanju Reddy, a guitarist with a dark past, alongside Amala Paul and Catherine Tresa. Sangeetha Devi Dundoo of The Hindu praised his performance in the action sequences and dance moves in various songs in the film, adding "Allu Arjun uses his agility to his advantage in dances and stunt episodes". Another critic wrote that "True to his tag of "stylish star", Allu Arjun looks trendier than ever before. His character of a guitarist, who is a street performer in Barcelona, was at its best sketchy, and looks completely different from his previous films. He once again proves that he is a good actor and probably because of the action director's meticulous planning, he makes perfect expressions in all the fight scenes." The film marks his second and last collaboration, with Puri Jagannadh after Desamuduru (2007).

Commercial success (2014–2020)

In 2014, he appeared in a cameo role in Vamsi Paidipally's action thriller film Yevadu, alongside Kajal Aggarwal. Y. Sunita Chowdary of The Hindu, in her review, wrote that "Allu Arjun shows what an actor can do even in a short role, in the few minutes he packs his experience, internalises the character and makes an impressive exit even as he loses his identity." His next film was Surender Reddy's Race Gurram, in which he played Allu Lakshman "Lucky" Prasad, a carefree guy. He joined the production of the film in May 2013. The film was successful at the box office, with the film being Allu's first ₹100 crore grosser. Writing to Deccan Chronicle, Suresh Kavirayani felt that Allu Arjun steals the show with his energetic performance and also praised his dancing skills in the film. Ranjani Rajendra too praised his dance moves, comic acting and performance in the action sequences, but felt that the story is predictable and routine. For his performance, he won his third Filmfare Award for Best Actor – Telugu and was nominated for the SIIMA Award for Best Actor – Telugu for the second time after Julayi. Allu Arjun produced and acted in a short film I Am That Change, which was released in August 2014. The film was directed by Sukumar, to spread awareness on individual social responsibility. Upon its release, the short film received viral response online and was acclaimed by many including celebrities for its concept and execution. It was screened in theaters across Andhra Pradesh and Telangana.

Allu Arjun next appeared in Trivikram Srinivas's S/O Satyamurthy (2015), which was released on 9 April 2015. The film was a commercial success, with critics praising his performance. His performance in the film earned him his seventh nomination for the Filmfare Award for Best Actor – Telugu. Following the film, he next played Gona Ganna Reddy in Guna Sekhar's biographical action film Rudhramadevi (2015). The film based on the life of Rudrama Devi, is the first Indian 3D historical film. He has learned and was seen speaking in the Telangana Telugu, for the character in the film. The Times of India called his performance "impeccable" and "whistle-worthy". Due to the wide response and popularity for the character Gona Ganna Reddy, in 2021 director Guna Sekhar said that he will be directing a film solely based on the character, with Allu Arjun in the lead role, after Shaakuntalam. For Rudhramadevi, he won the Filmfare Award for Best Supporting Actor – Telugu and became the only actor to win both the Filmfare Award for Best Actor – Telugu and the Filmfare Award for Best Supporting Actor – Telugu. He also won three other awards for his performance, including Nandi Award for Best Character Actor.

In 2016, he acted in Sarrainodu, directed by Boyapati Srinu. Although the film received negative reviews for the screenplay and story, it was a major commercial success at the box office, grossing over ₹127.6 crore. Allu Arjun called it as a "landmark film" in his career. His performance in the action scenes and dance numbers was praised. HIs performance in the film won him the Filmfare Critics Award for Best Actor – Telugu, in addition to his eighth nomination for the Filmfare Award for Best Actor – Telugu. The same year, in June, he announced his next film with producer Dil Raju for the third time for DJ: Duvvada Jagannadham. Released in 2017, the film directed by Harish Shankar, in which he played the role of Duvvada Jagannadham "DJ" Shastri, alongside Pooja Hegde, Rao Ramesh and Subbaraju. He appears as a caterer, who is an undercover cop. Firstpost's Hemanth Kumar praised his dance and wrote that "look beyond Allu Arjun's classy moves in Seeti Maar and Asmaika Yoga, all you find is a story that struggles to find its rhythm." India Today too lauded his dance but criticised the film's screenplay and called it "Boring-ah, bore-asya, bore-obiah".

The next year, in May, his film under the direction of writer turned director Vakkantham Vamsi, Naa Peru Surya was released. He played Surya, an Indian Army soldier who has anger management issues. Allu Arjun spent considerable time learning the tricks and stunt sequences from professionals, especially for the dance numbers and action sequences. Upon release, the film received mixed reviews and was successful at the box office. A critic called his performance as Allu Arjun's "career-best" and cited it as the "biggest strength to the film". Vyas of The Hans India stated that "Allu Arjun is supremely talented and has delivered an energetic performance in the movie." Hindustan Times's Priyanka Sundar opined that "Allu Arjun tries to do his best in the shoes of a soldier, but at places we see that it looks forced."

In December 2018, his next project Ala Vaikunthapurramuloo was announced, with Trivikram Srinivas as the director. Pooja Hegde was selected to play the female lead role, thus marking his second collaboration with Hegde after DJ: Duvvada Jagannadham. He joined the production of the film in April 2019. Produced jointly by Allu Aravind and S. Radha Krishna, the film marks the third collaboration of Allu Arjun and Trivikram after Julayi (2012) and S/O Satyamurthy (2015). The film was released in January 2020. Allu Arjun's performance received highly positive reviews. A review posted by Rohit Mohan on Koimoi said that "Be it comedy, action, emotions, style and of course dance, the star actor nails it in the film, as 'Bunny' made to audience groove to his tunes with his act." Film Companion felt that Allu Arjun's performance in the board-room scene was the highlight of the film. Bhavana Sharma of International Business Times, opined that Allu Arjun went into the skin of the character. The film his career's highest grosser and stands among the highest-grossing Telugu films. Allu Arjun's dance performance in the song "Butta Bomma" received wide response.

Pushpa and beyond (2021–present)

In 2021, he re-united with Sukumar, after nearly a decade, for Pushpa: The Rise. The film is based on the red sanders smuggling in the Seshachalam Hills in Andhra Pradesh and Allu Arjun plays Pushpa Raj, a coolie-turned-smuggler, alongside Fahadh Faasil and Rashmika Mandanna. The film was released in December 2021 to mixed reviews but his performance was praised. A reviewer from The Indian Express wrote, "Allu Arjun walks away with the film with his strong performance. He embraces his deglamorized look and delivers a memorable performance." The Times of India critic Neeshita Nyayapati stated: "Pushpa: The Rise is Allu Arjun's show all the way. He shines in playing this rustic character that is hard on the surface but vulnerable in ways that others don't see." The film proved to be a major commercial success, grossing over ₹350 crore and emerged as the highest grossing Indian film in 2021. He won his fourth Filmfare Award for Best Actor – Telugu alongside National Film Award for Best Actor for his performance, of which the latter became a first for a Telugu film actor. Allu Arjun's performance along with one of the dialogues from the film, "Thaggede Le" achieved the cult status and made a huge impact in the Indian pop culture scene. A sequel titled Pushpa 2: The Rule was released on 5 December 2024.

Other work and media image

His popularity was documented in two Telugu music videos. The first one is a rap song, composed by S. Thaman and performed by Roll Rida and Harika Narayan with the lyrics written by Roll Rida and The Hyderabad Nawabs. The music video titled "Allu Arjun Rap Song" was released in January 2021, through Aditya Music label. The other one is titled "Thaggedhe Le" was performed and written by Roll Rida, with the music composed by Pravin Lakkaraju. It was released in April 2021 with the title being adapted from Allu Arjun's popular dialogue from his film Pushpa: The Rise.

Allu Arjun was featured in the GQ in their listing of the most influential young Indians of 2020. He is the 'Most Searched Male Celebrity' in 2020 on Yahoo! India. Allu Arjun was the most searched Telugu film actor on Google Search, for several times. Arjun became the 19th most searched Asian on Google Mid Year 2022.

He is referred to as "Icon Star", or as "Bunny", in the media. Post the continuous success of his films in Kerala, since Arya (2004), he has been called as "Mallu Arjun". Even, the media in Kerala, mostly refers him with the same name. In 2021, the Kerala Police used few scenes featuring him from the film Race Gurram (2014), in their advertisement, to raise awareness about SOS and promote their newly launched app.

Allu Arjun is the celebrity endorser for a number of brands and products, including Hero MotoCorp, RedBus, Hotstar, Frooti, OLX, Colgate, 7 Up, Coca-Cola, Joyalukkas and Lot Mobiles. He has been as a celebrity ambassador for India's premier Kabaddi tournament Pro Kabaddi League. He is an active promoter and a celebrity brand ambassador for his father Allu Aravind-founded over-the-top media service, Aha. In 2021, he played the role of Guru in the Dream Vault Media-produced advertising campaign video, for Rapido. On being part of the ad film, Allu Arjun said that "I like to consider myself as a person who knows how to tackle a situation with the best possible solution. That's why I was excited when they approached me for the role of Guru, which resembles me". Following the release of the ad film, the Telangana State Road Transport Corporation sent a legal notice to both the actor and the Rapido company, for showing TSRTC in a bad-light. Soon after, the company has edited the video (ad film).

Allu Arjun is also a charcoal artist. He started a campaign against the smoking of tobacco, in 2021. He said that "I wanted to draw people's attention towards the ill-effects of smoking. We have constructed very incorrect notions of what's cool and hep. I want to effect a change, no matter how small it is." In 2021, Allu Arjun became the brand ambassador of Sri Chaitanya Educational Institutions.

Personal life

This section needs expansion. You can help by making an edit requestadding to it . (January 2022)

On 6 March 2011, Allu Arjun married Sneha Reddy in Hyderabad. They have two children—a son, Ayaan and a daughter, Arha. Allu Arha made her debut in the film Shaakuntalam in the role of Prince Bharata. In 2016, he started a nightclub named 800 Jubilee in collaboration with M Kitchens and Buffalo Wild Wings.

In 2019, Allu Arjun celebrated Sankranthi in his native town Palakollu, Andhra Pradesh and announced ₹20 lakh for the development and renovation works of the Ksheera Ramalingeswara Temple, one of the five Pancharama Kshetras. The temple management has constructed Rathasala, Vahanasala, Gosala, and renovated the temple chariot with the funds provided. He also campaigned for his uncle Pawan Kalyan's Jana Sena Party in Palakollu in the 2019 general elections.

Filmography

Main article: Allu Arjun filmography

Discography

List of songs recorded by Allu Arjun
Year Song Album Co-singers Composer
2010 "Prapancham Naaventa Vasthunte" Vedam Anuj Gurwara, Achu and Chaitra M. M. Keeravani
2012 "Pakdo Pakdo Remix" Julayi Devi Sri Prasad Devi Sri Prasad

Awards and nominations

Main article: List of awards and nominations received by Allu Arjun

For Pushpa: The Rise, Arjun won the National Film Award for Best Actor. Arjun has received four Filmfare Award for Best Actor – Telugu for the films - Parugu, Vedam, Race Gurram and Pushpa: The Rise.

Controversies

On 30 November 2024, a FIR was filed against Allu Arjun by Srinivas Goud for his comments during the Mumbai press event, where Arjun referred to his fans as an "army." Goud found this comparison disrespectful, arguing that using the term "army" in this context belittles the sacrifices made by the armed forces.

On 4 December 2024, a woman died and her young son was critically injured after a stampede occurred during the screening of Pushpa 2: The Rule at the Sandhya movie theater in RTC X Roads, Hyderabad. A case was later filed under various sections of the Bharatiya Nyaya Sanhita on the film's unit, Allu Arjun, the owner of the movie theatre and Arjun's security team. Arjun was arrested by the Hyderabad City Police on 13 December 2024 over the said charges. However, a few hours later he was granted an interim bail by the Telangana High Court.

See also

Notes

  1. ^ While some reliable sources identify his birthyear as 1983, Arjun in an interview with Bollywood Life stated that he was born in 1982.

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External links

Awards received by Allu Arjun
National Film Award for Best Actor in a Leading Role
1967–1980
1981–2000
2001–2020
2021–present
Filmfare Award for Best Telugu Actor
1972–1990
1991–2010
2011–present
Filmfare Award for Best Telugu Supporting Actor
2002–2018
2020–present
Filmfare Critics Award for Best Actor – Telugu
Nandi Award for Best Character Actor
Nandi Awards
1994–2000
2001–2010
2011–present
Category
IFFI Indian Film Personality of the Year Award
2013–present (Film personality)
2023–present (Special recognition in Bharatiya cinema)
2019 (Golden Jubilee ICON)
Nandi Special Jury Award
1983–1990
1991–2000
2001–2010
2011–present
SIIMA Award for Best Actor – Telugu
2011–2020
2021–present
SIIMA Critics Award for Best Actor – Telugu
2011–2020
2021–present
CineMAA Award for Best Actor
CineMAA Award for Best Actor (Jury)
Santosham Best Actor Award
2003–2010
2011–2020
2021–present
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