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{{Short description|Swedish-Italian online-gambling products company}}
{{Infobox company {{Infobox company
| name = Betsson AB (publ) | name = Betsson AB
| logo = Betsson_AB_Logo.svg
| trading_name = {{OMX |SSE5121| Betsson B}}
| logo_size = 250px
| type = ] (])
| traded_as = {{OMX |SSE5121|BETS B}}
| founder = Bill Lindwall and Rolf Lundström
| industry = ]<br/>(]) | type = ]
| founder = Bill Lindwall and Rolf Lundström
| brands = betsson.com<br/>betsafe.com<br/>casinoeuro.com<br/>nordicbet.com<br/>krooncasino.com<br/>and more
| key_people = Pontus Lindwall (] since September 4, 2017)
| revenue = ] 402.3 M ] 3,722 M (2015)
| industry = ]<br/>(])
| operating_income = ] 95.8 M ] 886.4 M (2015)
| brands = betsson.com<br/>betsafe.com<br/>casinoeuro.com<br/>nordicbet.com<br/>krooncasino.com<br/>and more
| num_employees = 1800
| revenue = {{Increase}} €948.2 million
| subsid = Betsson Malta Ltd
| revenue_year = 2023
| homepage = {{URL|betssonab.com}}
| operating_income = {{Increase}} €210.5 million
| footnotes = Annual Report 2015<ref name=2015-report>{{cite web|title=2015 Annual Report|url=http://files.shareholder.com/downloads/AMDA-1D21B7/1833908736x0x873557/aef0ed5c-dd45-49e5-a192-b1ee9d58242e/Q4%202015%20ENG.pdf|publisher=Betsson AB|accessdate=6 April 2016}}</ref>
| income_year = 2023
| foundation = ] ({{Start date|1963|12|03}})
| num_employees = 1,800
| location = ], ]
| subsid = Betsson Malta Ltd.
| homepage = {{ubl|{{URL|betssonab.com}}|{{URL|Betssongroup.com}}}}
| footnotes = <ref name=2023report>{{Cite web |title=Betsson AB (publ) year-end report 1 January - 31 December 2023 {{!}} Placera |url=https://www.placera.se/placera/pressmeddelanden/2024/02/15/betsson-ab-betsson-ab-publ-year-end-report-1-january-31-december-2023.html |access-date=2024-07-01 |website=www.placera.se}}</ref>
| foundation = {{start date and age|1963|12|03}}, in Sweden
| location = ], Malta (official) ], Sweden (unofficial)
}} }}
'''Betsson AB''' is an ] company, producing ], ], ], ], and ] websites, through more than 20 online gaming brands, including ], Betsson, Betsafe, and NordicBet.<ref>{{Cite web|url=https://www.betssonab.com/en/our-brands|title=Gaming brands|website=www.betssonab.com|access-date=2024-05-14}}</ref> Betsson AB is listed on the ] Large Cap List.<ref name=2022-report>{{cite web|title=2022 Annual Report|url=https://www.betssonab.com/sites/default/files/pr/202304055445-1.pdf|publisher=Betsson AB}}</ref><ref>{{cite web|title=Koncernstruktur - Betsson AB|url=http://www.solidinfo.se/koncernstruktur/Betsson-AB|publisher=Solid Info|accessdate=5 August 2014|archive-date=12 August 2014|archive-url=https://web.archive.org/web/20140812051248/http://www.solidinfo.se/koncernstruktur/Betsson-AB|url-status=dead}}</ref><ref>{{cite web|title=About Us|url=https://www.betsson.com/en/|publisher=Betsson|accessdate=5 August 2014}}</ref>


==History==
is Sweden's largest online gaming company offering a large number of gambling products from casino games to ] and ]. From humble beginnings in 1963, the company is now listed on the NASDAQ ] with a revenue of in excess of €420 million<ref>{{Cite web|url=http://files.shareholder.com/downloads/AMDA-1D21B7/1822210235x0x884801/ABCA5535-62F2-4FA4-989D-D8B7FD0D263C/Betsson_Annual_Report_2015.pdf|title=Betsson AB 2015 Annual Report|last=|first=|date=2015|website=|publisher=|access-date=}}</ref>, with offices across Europe.
Betsson AB can trace its roots back to 1963, and the foundation of AB Restaurang Rouletter by Bill Lindwall and Rolf Lundström, later renamed Cherryföretagen AB (Cherry), which provided ]s to restaurants in Sweden. Cherry acquired a minority share of Net Entertainment in 1998, which was a company co-founded with ], tasked with developing online gaming solutions. The rest of the shares in Net Entertainment held by Kinnevik was acquired by Cherry in 2000, making Kinnevik the largest shareholder of Cherry in the process. In 2003, after the return of Pontus Lindwall (son of Bill Lindwall), as the CEO of Cherry, the company bought into Betsson (founded by Henrik Bergquist, Anders Holmgren and Fredrik Sidfalk), which had a gaming licence in England at that time, and later acquired a licence in ]. In 2006, Cherryföretagen changed its name to Betsson and the traditional gaming operation in the business sector of Cherry merged to become a new group, Cherryföretagen, which later shortened the name back to Cherry.<ref>http://cherry.se/en/cherrys-history/| Cherry. Retrieved 7 April 2017</ref> Ulrik Bengtsson became CEO of Betsson in March 2016 following Pontus Lindwall, who stayed on as chairman of the board. Bengtsson stepped down as CEO on 4 September, 2017 with Pontus Lindwall again taking the reins and Patrick Svensk appointed chairman of the Board after Pontus.<ref name=grunddata>{{cite web|title=BETSSON AB - Grunddata|url=http://www.solidinfo.se/foretag/betsson-ab/grunddata|publisher=Solid Info|accessdate=5 August 2014|language=Swedish|quote=Registrering och aktivering: Bildat 1963-12-02 BV, Namn registrerat 2006-06-13 BV|archive-date=2019-06-30|archive-url=https://web.archive.org/web/20190630191609/https://www.solidinfo.se/foretag/betsson-ab/grunddata|url-status=dead}}</ref><ref>{{cite web|title=History|url=http://www.betssonab.com/en/About-Betsson/History/|publisher=Betsson|accessdate=5 August 2014|archive-url=https://web.archive.org/web/20140914064740/http://www.betssonab.com/en/About-Betsson/History/|archive-date=2014-09-14|url-status=dead}}</ref><ref>{{cite news|title=Betsson - superaktien som stigit över 11 000 procent|url=http://www.svd.se/naringsliv/nyheter/sverige/betsson-superaktien-som-stigit-over-11-000-procent_7015093.svd|language=Swedish|newspaper=]|date=18 March 2010 |accessdate=5 August 2014|last1=Linnala |first1=Tomas }}</ref><ref>{{cite web|title=Tar hem spelet|url=http://www.affarsvarlden.se/hem/nyheter/article2583956.ece|publisher=]|accessdate=5 August 2014|language=Swedish|archive-url=https://web.archive.org/web/20140808055603/http://www.affarsvarlden.se/hem/nyheter/article2583956.ece|archive-date=8 August 2014|url-status=dead}}</ref>


In May 2021, Betsson obtaining two licences from the Hellenic Gaming Commission for their brand.<ref>{{Cite web|date=24 May 2021|title=Betsson obtains Greek betting and gaming licences|url=https://igamingbusiness.com/betsson-obtains-greek-betting-and-gaming-licences/|url-status=live|access-date=17 June 2021|website=iGaming Business|archive-url=https://web.archive.org/web/20210524132114/https://igamingbusiness.com/betsson-obtains-greek-betting-and-gaming-licences/ |archive-date=2021-05-24 }}</ref>
==Corporate history==
The foundations of Betsson AB were laid in 1963 with the creation of AB Restaurang Rouletter a company built by Bill Lindwall and Rolf Lundström, which began operating with a single slot machine. The company soon expanded throughout Southern and Central Sweden from where it grew to operate nationally in a strategic partnership with AB Roulett Konsult & Spelautomater in 1968.


In May 2021, Betsson partnered with ] women's football club ].<ref>{{Cite web|date=21 May 2021|title=Avaldsnes IL secures its 'biggest sponsorship deal of all time' with Betsson|url=https://insidersport.com/2021/05/21/avaldsnes-il-secures-its-biggest-sponsorship-deal-of-all-time-with-betsson/|url-status=live|access-date=17 June 2021|website=Insider Sport|archive-url=https://web.archive.org/web/20210521232945/https://www.insidersport.com/2021/05/21/avaldsnes-il-secures-its-biggest-sponsorship-deal-of-all-time-with-betsson/ |archive-date=2021-05-21 }}</ref>
In 1972, the company changed its name to Cherryföretagen AB incorporating the well-known cherry symbol. Laws allowing restaurants licensed to serve wine, to also offer slot machines which pay out winnings in ], saw the company take over 55 per cent of the slot machine market.


In 2021, it was announced that Betsson will be launching in ] through a partnership with local company ].<ref>{{Cite web|date=12 April 2021|title=Betsson to enter Mexico through Big Bola deal|url=https://igamingbusiness.com/betsson-to-enter-mexico-through-big-bola-deal/|url-status=live|access-date=3 June 2021|website=iGaming Business|archive-url=https://web.archive.org/web/20210516193811/https://igamingbusiness.com/betsson-to-enter-mexico-through-big-bola-deal/ |archive-date=2021-05-16 }}</ref>
In 1978, the Swedish parliament banned slot machines which essentially wiped out the company’s core business before an extensive reorganisation was carried out and by 1984, the Cherry group of companies acquired several Swedish gaming companies, financing the move with a new share issue.


Betsson was a regional sponsor of the ].<ref>{{Cite web|date=2 June 2021|title=Betsson scores regional sponsorship deal with Copa América 2021|url=https://igamingbusiness.com/betsson-scores-regional-sponsorship-deal-with-copa-america-2021/|url-status=live|access-date=3 June 2021|website=iGaming Business|archive-url=https://web.archive.org/web/20210602110909/https://igamingbusiness.com/betsson-scores-regional-sponsorship-deal-with-copa-america-2021/ |archive-date=2021-06-02 }}</ref> As part of the deal, Betsson will acquire branding rights. Meanwhile, the company also launched a commercial partnership and acquired sponsorship rights to Peru's ] for four years in 2021 with the championship being branded the ''Betsson Liga 1''.<ref>{{Cite web |date=2021-03-02 |title=Betting operator signs up as Peruvian league title sponsor |url=https://www.sportbusiness.com/news/betting-operator-signs-up-as-peruvian-league-title-sponsor/ |access-date=2024-07-02 |website=SportBusiness |language=en-US}}</ref> The deal was extended for an additional four years in 2023.<ref>{{Cite web |last=Fletcher |first=Robert |date=2023-01-19 |title=Betsson scores extension with Peru's Liga 1 |url=https://igamingbusiness.com/marketing-affiliates/betsson-scores-extension-with-perus-liga-1/ |access-date=2024-07-02 |website=iGB |language=en-US}}</ref>
This provided the base to extend business into Eastern Europe where in 1992 political developments resulted in big losses for the companies which in turn led to the reduction of services and the concentration of gaming operations in Sweden and on ships in Scandinavia.


In Greece, Betsson became the sponsor of ] which feeds into ] for the 2021-2022 season. That deal was renewed for a second season in 2022.<ref>{{Cite web |date=2022-11-08 |title=Betsson renews support of Greek Super League 2 |url=https://www.gamingintelligence.com/marketing/sponsorship/165355-betsson-renews-support-of-greek-super-league-2/ |access-date=2024-07-02 |website=Gaming Intelligence |language=en-GB}}</ref> Betsson added its sponsorship of the ] in 2023.<ref>{{Cite web |date=2024-01-11 |title=Betsson picks up naming rights sponsorship to Greek Cup |url=https://www.insideworldfootball.com/2024/01/11/betsson-picks-naming-rights-sponsorship-greek-cup/ |access-date=2024-07-02 |website=Inside World Football |language=en-GB}}</ref>
By 1993, the companies were turning a profit once again and in 1998, Cherry acquired a 35 per cent share in Net Entertainment AB, a company founded by Pontus Lindwall. A year later, Cherry acquires First Casino and begins operating on board ships in the Mediterranean while excess liquidity was invested into the internet.


In 2021, Betsson expanded its operations in Eastern Europe with the launch of new brand Europebet and a new office in ], ].<ref>{{Cite web|date=14 July 2021|title=Betsson brings poker to Belarus through Europebet brand|url=https://igamingbusiness.com/betsson-brings-poker-to-belarus-through-europebet-brand/|url-status=live|access-date=16 July 2021|website=iGaming Business|archive-url=https://web.archive.org/web/20210714094049/https://igamingbusiness.com/betsson-brings-poker-to-belarus-through-europebet-brand/ |archive-date=2021-07-14 }}</ref> Under the brand Europobet – Betsson will offer casino, ] and poker services.<ref>{{Cite web|date=14 July 2021|title=Betsson expands in Europe by launching Europebet in Belarus|url=https://www.gamblinginsider.com/news/12521/betsson-expands-in-europe-by-launching-europebet-in-belarus|url-status=live|access-date=16 July 2021|website=Gambling Insider|archive-url=https://web.archive.org/web/20210715075239/https://www.gamblinginsider.com/news/12521/betsson-expands-in-europe-by-launching-europebet-in-belarus |archive-date=2021-07-15 }}</ref>
In 2003, Cherry buys into British sports betting company, Betsson.com and by 2004, Net Entertainment makes significant progress and revenues within the online operation increasing by 100 per cent. Net Entertainment acquires an operating licence in Malta and experienced strong growth leading up to revenue of 1 Billion SEK (€107.7 million) in 2008.


In 2021, Betsson announced CEO Pontus Lindwall will step down. The company is on the lookout for a new CEO after Lindwall accomplished the task of getting the betting company back on track. Lindwall stays on as CEO until a new CEO is hired.<ref>{{Cite web|title=The Board of Betsson begins process to find a replacement for longtime CEO and founder Pontus Lindwall|url=https://www.betssonab.com/en/press/board-betsson-begins-process-find-replacement-longtime-ceo-and-founder-pontus-lindwall|access-date=2021-09-17|website=www.betssonab.com|language=en}}</ref>
Betsson launches sports book gaming for mobile phones and wins the Most Responsible Gaming Operator award at the EGR awards.


In 2022, Betsson debuts online betting in ] city and province (Argentina) with local operator Casino Victoria.<ref>{{cite news |date= |title=Betsson debuts online betting in Buenos Aires city and province with local operator Casino Victoria |work=Yogonet |publisher=Yogonet |url=https://www.yogonet.com/international/news/2022/02/07/61272-betsson-debuts-online-betting-in-buenos-aires-city-and-province-with-local-operator-casino-victoria}}</ref> The same year, Colombian footballer ] became a Betsson brand ambassador in Latin America.<ref>{{Cite web |last=Miller |first=George |date=2022-09-06 |title=Mario Alberto Yepes Becomes New Betsson Regional Ambassador for LatAm |url=https://gamingamericas.com/press-releases/2022/09/06/88602/mario-alberto-yepes-becomes-new-betsson-regional-ambassador-for-latam/ |access-date=2024-07-02 |language=en-US}}</ref> He was joined by compatriot ] later in the year while Betsson was announced as the kit sponsor of ].<ref>{{Cite web |last=Gray |first=Ricky |date=2022-11-25 |title=Sports commentator Nicole Regnier named new Betsson ambassador |url=https://gamingamerica.com/news/6524/sports-commentator-nicole-regnier-named-new-betsson-ambassador |access-date=2024-07-02 |website=gamingamerica.com |language=en}}</ref>
In 2011, saw the launch of a joint venture in China while Betsson acquired its fast-growing competitor and a year later further expansion saw the acquisition of another competitor, Nordic Gaming Group leading to the Online Sportsbook Operator of the Year award by the International Gaming Awards.


Pontus Lindwall reported that organic growth is a perfect strategy for Betsson. Between April and June, group's organic traffic from ], Central and Eastern Europe and ] increased the growth by 13% in 2022.<ref>{{Cite news|url=https://igamingbusiness.com/finance/latam-now-betssons-largest-market-amid-european-decline-in-q2/|title=LatAm now is a Betsson's largest market|date=21 July 2022|website= iGaming Business|access-date=31 July 2022|language=en-US}}</ref> Total revenue from the region reached €45.7m in Q2 which increased by 86.2% compared to the previous year.<ref>{{Cite news|url=https://casinority.com/news/betssons-record-breaking-revenue-in-q2/|title=Betssons Record Breaking Revenue in Q2|date=24 July 2022|website=casinority.com|access-date=31 July 2022|language=en-US}}</ref>
Further acquisitions saw the company added to the NASDAQ OMX Large Cap list following the market value of the company’s shares being greater than €2 billion.


In 2023, Betsson became the main sponsor of ] through 2024 with its logo featured on both men's and women's team kits.<ref>{{Cite web |last=Evans |first=Jake |date=2023-06-27 |title=Betsson adds to "rapid and consistent" Latam expansion with Boca Juniors deal |url=https://next.io/news/betsson-adds-to-latam-with-boca-juniors-deal/ |access-date=2024-07-02 |website=NEXT.io |language=en-GB}}</ref> It also announced its sponsorship of ] starting in 2023.<ref>{{Cite web |title=Betsson signs sponsorship agreement with Racing Club de Avellaneda |url=https://www.gamblinginsider.com/news/21155/betsson-signs-sponsorship-agreement-with-racing-club-de-avellaneda |access-date=2024-07-02 |website=www.gamblinginsider.com |language=en}}</ref> Meanwhile, the ] announced a title sponsorship by Betsson with its championship to be branded ''Campeonato Betsson.''<ref>{{Cite web |title=Campeonato Betsson será el nuevo auspiciador de la Primera División |url=https://www.anfp.cl/noticia/37553/campeonato-betsson-sera-el-nuevo-auspiciador-de-la-primera-division |access-date=2024-07-02 |website=ANFP |language=es}}</ref>
In 2015, the company made one of its largest acquisitions to date, the Georgia based,


In 2024, Betsson was announced as the primary sponsor of ] in a four-year deal that was described as the most important in the club's history and will see Betsson featured prominently on player kits.<ref>{{Cite news |last=Todisco |first=Mattia |date=2024-07-01 |title=Inter, Betsson Sport è lo sponsor di maglia: ufficiale l'accordo quadriennale |url=https://www.ilgiorno.it/milano/sport/inter/betsson-sport-sponsor-b0314nwm |work=] |language=it}}</ref> This followed Betsson's launch of sports betting in Italy earlier in the year with ] legend ] as ambassador.<ref>{{Cite web |title=Betsson.sport launches in Italy with Francesco Totti as ambassador |url=https://www.gamblinginsider.com/news/24552/betssonsport-launches-in-italy-with-francesco-totti-as-ambassador |access-date=2024-07-02 |website=www.gamblinginsider.com |language=en}}</ref>
By the end of the third quarter in 2015, Betsson had more than 8.8 million registered customers.


Also in 2024, Betsson expanded in South America while announcing ], the Brazilian footballer, and ], Peru's all-time record goalscorer, as ambassadors.<ref>{{Cite web |title="Linking my image with a company as important as Betsson is fundamental" - Games Magazine Brasil |url=https://www.gamesbras.com/english-version/2024/3/8/linking-my-image-with-company-as-important-as-betsson-is-fundamental-43295.html |access-date=2024-07-02 |website=www.gamesbras.com |language=es}}</ref><ref>{{Cite news |last=Sale |first=Jessie |date=2024-01-25 |title=Betsson strengthens LatAm expansion in signing Paolo Guerrero |url=https://sbcnews.co.uk/sportsbook/2024/01/25/betsson-paolo-guerrero/ |work=SBC News}}</ref><ref>{{Cite web |last=Williams |first=Callum |date=2024-01-25 |title=Paolo Guerrero to strengthen Betsson's LatAm expansion |url=https://insidersport.com/2024/01/25/paolo-guerrero-betsson-partnership/ |website=Insider Sport}}</ref>
In March, 2016, CEO of Betsson Group Ulrik Bentgsson also becomes President of Group. <ref>{{Cite web|url=http://about.betsson.com/en/company-history/|title=Company History|last=|first=|date=2016|website=|publisher=|access-date=2016}}</ref><ref>{{Cite web|url=http://about.betsson.com/iga-award/|title=Betsson Wins Online Sportsbook Operator of the Year|last=|first=|date=2012|website=Betsson|publisher=|access-date=2016}}</ref><ref>{{Cite web|url=http://www.betssonab.com/en/About-Betsson/Business-management-/|title=Business Management|last=|first=|date=2016|website=Betsson|publisher=|access-date=2016}}</ref><ref>{{Cite web|url=http://www.nasdaqomxnordic.com/shares/microsite?Instrument=SSE5121|title=NASDAQ Nordics Listing Highlights 2015|last=|first=|date=2015|website=nasdaqomxnordic|publisher=|access-date=2016}}</ref><ref>{{Cite web|url=http://www.gamingintelligence.com/manda/32667-betsson-enters-georgia-with-85m-europe-bet-acquisition|title=Betsson enters Georgia with $85m Europe-Bet acquisition|last=|first=|date=2015|website=Gamingintelligence|publisher=|access-date=2016}}</ref>


==References== ==Products==
Betsson AB's subsidiaries owns and operates a number of websites via its subsidiaries in ], where its operational headquarters are based.<ref name="2022-report" /><ref>{{cite web|title=Om Betsson|url=http://betssonab.com/sv/Om-Betsson/|publisher=Betsson AB|accessdate=6 April 2016|language=Swedish}}</ref>
<references/>


In November 2017, Betsson signed a deal with Scout gaming to integrate its daily fantasy sports platform across all its brands, including BetSafe, its UK facing online bookmaker. The integration is expected to be completed by 2018.<ref>{{cite web|url=http://www.bestbettingsites.uk/news/sports-betting/betsson-integrate-fantasy-sports-platform.html |title=Betsson signs deal to integrate daily fantasy sports platform |publisher=BestBettingSites.uk |date=27 November 2017 |accessdate=27 November 2017}}</ref>
== External links ==
* Corporate information


'''Mobile Apps'''
]

]
BetSafe released the free mobile app for App Store in 2016.
]

]
For Android, Betsafe provides an app.<ref>{{Cite web|date=2019-01-26|title=Betsafe Casino Mobile App Review|url=https://jackmobilecasinos.com/app/betsafe-casino/|access-date=2020-06-24|website=JackMobileCasinos|language=en-US}}</ref>
]

]
==Business acquisitions ==
]
In 2011 the company acquired all of the shares in the Betsafe Group for SEK 292 M. The aim of the acquisition was to increase Betsson's market presence and enable continued growth. The acquisition grew Betsson's number of customers to approximately 419,000 — surpassing ] in the number of active players. That same year Betsson signed an agreement with a Chinese state-owned company regarding the development of joint-owned gaming operations.<ref>{{cite web|title=Annual Report 2011|url=http://bet-safer.com/Betsson_AR_2011_Eng_120420.pdf|archive-url=https://web.archive.org/web/20150402211128/http://bet-safer.com/Betsson_AR_2011_Eng_120420.pdf|url-status=dead|archive-date=2 April 2015|publisher=Betsson AB|accessdate=5 August 2014}}</ref><ref>{{cite news|title=Betsson i ledande roll|url=http://www.dn.se/ekonomi/betsson-i-ledande-roll/|newspaper=]|date=22 May 2011 |accessdate=5 August 2014|language=Swedish}}</ref>

In March 2017, Betsson completed its £26 million acquisition of NetPlay TV's assets, adding ]''', '''] and Vernons to its European gaming multi-brand portfolio.<ref>{{Cite news|url=https://sbcnews.co.uk/europe/2017/03/31/betsson-completes-26-million-acquisition-netplay-tv/|title=Betsson completes £26 million acquisition of NetPlay TV|date=2017-03-31|work=SBC News|access-date=2017-06-17|language=en-US}}</ref>

In February 2020, Betsson acquired Gaming Innovation Group B2C assets.<ref>{{cite news|url = https://www.igamingbusiness.com/news/gig-strikes-deal-offload-b2c-assets-betsson| title = GiG strikes deal to offload B2C assets to Betsson| date= February 14, 2020 | work = iGaming Business}}</ref>

In August 2021, Betsson acquired Inkabet. Betsson subsidiary SW Nordic Limited brokered the $25 million deal.<ref>{{Cite web|date=12 August 2021|title=Betsson set to grow LatAm presence with Inkabet acquisition|url=https://igamingbusiness.com/betsson-set-to-grow-latam-presence-with-inkabet-acquisition/|url-status=live|access-date=13 August 2021|website=iGaming Business|archive-url=https://web.archive.org/web/20210812081518/https://igamingbusiness.com/betsson-set-to-grow-latam-presence-with-inkabet-acquisition/ |archive-date=2021-08-12 }}</ref> As part of the deal Betsson agreed to a $4 million performance incentive if Inkabet outperform ] targets.<ref>{{Cite web|date=12 August 2021|title=Betsson Strengthens Its LatAm Presence with Inkabet Takeover in Peru|url=https://www.gamblingnews.com/news/betsson-strengthens-its-latam-presence-with-inkabet-takeover-in-peru/|url-status=live|access-date=13 August 2021|website=Gambling News|archive-url=https://web.archive.org/web/20210812154946/https://www.gamblingnews.com/news/betsson-strengthens-its-latam-presence-with-inkabet-takeover-in-peru/ |archive-date=2021-08-12 }}</ref>

In August 2021, Betsson acquired 28% of Canadian start-up Slapshot Media Inc, for a purchase price of $2.4 million.<ref>{{Cite web|date=13 August 2021|title=Betsson turns to Canada with Slapshot Media investment|url=https://igamingbusiness.com/betsson-turns-to-canada-with-slapshot-media-investment/|url-status=live|access-date=10 September 2021|website=iGaming Business|archive-url=https://web.archive.org/web/20210910085848/https://igamingbusiness.com/betsson-turns-to-canada-with-slapshot-media-investment/ |archive-date=2021-09-10 }}</ref>

== Awards and social impact ==
Betsson won the ESG Strategy of the Year, Customer Service Operator of the Year, and Sports Betting Operator of the Year (silver) at the 2024 ] awards in London.<ref>{{Cite web |last=Intelligence |first=With |title=EGR Operator Awards |url=https://awards.egr.global/egroperatoraward/en/page/home |access-date=2024-07-09 |website=eGaming Review |language=en}}</ref> A number of the awards have been won for consecutive years.<ref>{{Cite web |last=Karpenko |first=Andy |date=14 March 2020 |title=Betsson reseña |url=https://revizorro.org/betsson-resena/ |url-status=live |archive-url=https://web.archive.org/web/20200323123230/https://revizorro.org/betsson-resena/ |archive-date=2020-03-23 |access-date= |website=revizorro.org |language=es}}</ref> Betsson also won the Casino Operator of the Year, Leader of the Award (for Andrea Rossi), and Marketing Campaign of the Year awards at the SBC Awards Latinoamerica 2023.<ref>{{Cite web |title=SBC AWARDS LATINOAMÉRICA 2023 |url=https://sbcevents.com/en/sbc-awards-latinoamerica/#winners-old |access-date=2024-07-08 |website=SBC Awards Latinoamerica}}</ref><ref>{{Cite web |date=2023-12-24 |title=Betsson Group: An Unprecedented Year of Global Accolades in 2023 - % Betsson Group |url=https://www.betssongroup.com/awards2023/ |access-date=2024-07-09 |website=Betsson Group |language=en-GB}}</ref> At the iGaming Idol Awards 2023, the company won the Casino Operator Idol of the Year and Sportsbook Operator Idol of the Year titles.<ref>{{Cite web |title=IDOL |url=https://next.io/idol/ |access-date=2024-07-09 |website=NEXT.io |language=en-GB}}</ref>

Betsson is a supporter of the ] for ethical corporate practices.<ref>{{Cite web |title=Betsson joins United Nations Global Compact initiative |url=https://www.gamblinginsider.com/news/20019/betsson-joins-united-nations-global-compact-initiative |access-date=2024-07-09 |website=www.gamblinginsider.com |language=en}}</ref><ref>{{Cite web |title=Certifications and ESG ratings {{!}} Betsson AB |url=https://www.betssonab.com/sustainability/certifications-and-esg-ratings |access-date=2024-07-10 |website=www.betssonab.com}}</ref> The company reports that its board of directors is 43% women and 25% of its executive management level is women with over 80% of employees stating that they believe they have equal opportunities at the company regardless of background.<ref>{{Cite web |title=Annual and sustainability report 2023 |url=https://www.betssonab.com/sites/default/files/pr/202404035952-1.pdf |website=Betsson}}</ref>

==Data breach==
In January 2020, ] sent emails to all of their customers advising them that they had suffered a data breach.<ref name="Databreach">{{cite web|url=https://www.casinolistings.com/news/2020/01/jackpot247-suffers-data-breach/|title=Jackpot247 Suffers Data Breach|publisher=Casino Listings Online|date=21 January 2020 |accessdate=29 January 2020}}</ref>

==References==
<references/><ref>{{Cite news |date=2024-10-25 |title=Betsson reports record Q3 revenue of $302.2 million amid sustained global expansion |url=https://www.yogonet.com/international/news/2024/10/25/83007-betsson-reports-record-q3-revenue-of-3022-million-amid-sustained-global-expansion- |access-date=2024-11-18 |work=Yogonet |language=en-US}}</ref>

==External links==
*{{official website}}
*
*

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Latest revision as of 04:13, 19 November 2024

Swedish-Italian online-gambling products company
Betsson AB
Company typePublic
Traded asNasdaq Stockholm: BETS B
IndustryOnline gambling
(holding company)
FoundedDecember 3, 1963; 61 years ago (1963-12-03), in Sweden
FounderBill Lindwall and Rolf Lundström
HeadquartersTa' Xbiex, Malta (official) Stockholm, Sweden (unofficial)
Key peoplePontus Lindwall (CEO since September 4, 2017)
Brandsbetsson.com
betsafe.com
casinoeuro.com
nordicbet.com
krooncasino.com
and more
RevenueIncrease €948.2 million (2023)
Operating incomeIncrease €210.5 million (2023)
Number of employees1,800
SubsidiariesBetsson Malta Ltd.
Website
Footnotes / references

Betsson AB is an online gambling company, producing casino, poker, bingo, sports betting, and scratch cards websites, through more than 20 online gaming brands, including betFIRST, Betsson, Betsafe, and NordicBet. Betsson AB is listed on the Nasdaq Stockholm Large Cap List.

History

Betsson AB can trace its roots back to 1963, and the foundation of AB Restaurang Rouletter by Bill Lindwall and Rolf Lundström, later renamed Cherryföretagen AB (Cherry), which provided slot machines to restaurants in Sweden. Cherry acquired a minority share of Net Entertainment in 1998, which was a company co-founded with Investment AB Kinnevik, tasked with developing online gaming solutions. The rest of the shares in Net Entertainment held by Kinnevik was acquired by Cherry in 2000, making Kinnevik the largest shareholder of Cherry in the process. In 2003, after the return of Pontus Lindwall (son of Bill Lindwall), as the CEO of Cherry, the company bought into Betsson (founded by Henrik Bergquist, Anders Holmgren and Fredrik Sidfalk), which had a gaming licence in England at that time, and later acquired a licence in Malta. In 2006, Cherryföretagen changed its name to Betsson and the traditional gaming operation in the business sector of Cherry merged to become a new group, Cherryföretagen, which later shortened the name back to Cherry. Ulrik Bengtsson became CEO of Betsson in March 2016 following Pontus Lindwall, who stayed on as chairman of the board. Bengtsson stepped down as CEO on 4 September, 2017 with Pontus Lindwall again taking the reins and Patrick Svensk appointed chairman of the Board after Pontus.

In May 2021, Betsson obtaining two licences from the Hellenic Gaming Commission for their brand.

In May 2021, Betsson partnered with Norwegian Toppserien women's football club Avaldsnes IL.

In 2021, it was announced that Betsson will be launching in Mexico through a partnership with local company Big Bola Casinos.

Betsson was a regional sponsor of the 2021 Copa América. As part of the deal, Betsson will acquire branding rights. Meanwhile, the company also launched a commercial partnership and acquired sponsorship rights to Peru's Liga 1 for four years in 2021 with the championship being branded the Betsson Liga 1. The deal was extended for an additional four years in 2023.

In Greece, Betsson became the sponsor of Super League Greece 2 which feeds into Super League Greece for the 2021-2022 season. That deal was renewed for a second season in 2022. Betsson added its sponsorship of the Greek Football Cup in 2023.

In 2021, Betsson expanded its operations in Eastern Europe with the launch of new brand Europebet and a new office in Minsk, Belarus. Under the brand Europobet – Betsson will offer casino, sportsbook and poker services.

In 2021, Betsson announced CEO Pontus Lindwall will step down. The company is on the lookout for a new CEO after Lindwall accomplished the task of getting the betting company back on track. Lindwall stays on as CEO until a new CEO is hired.

In 2022, Betsson debuts online betting in Buenos Aires city and province (Argentina) with local operator Casino Victoria. The same year, Colombian footballer Mario Alberto Yepes became a Betsson brand ambassador in Latin America. He was joined by compatriot Nicole Regnier later in the year while Betsson was announced as the kit sponsor of Club Athletico Paranaense.

Pontus Lindwall reported that organic growth is a perfect strategy for Betsson. Between April and June, group's organic traffic from Latin America, Central and Eastern Europe and Central Asia increased the growth by 13% in 2022. Total revenue from the region reached €45.7m in Q2 which increased by 86.2% compared to the previous year.

In 2023, Betsson became the main sponsor of Boca Juniors through 2024 with its logo featured on both men's and women's team kits. It also announced its sponsorship of Racing Club de Avellaneda starting in 2023. Meanwhile, the Chilean Primera División announced a title sponsorship by Betsson with its championship to be branded Campeonato Betsson.

In 2024, Betsson was announced as the primary sponsor of Inter Milan in a four-year deal that was described as the most important in the club's history and will see Betsson featured prominently on player kits. This followed Betsson's launch of sports betting in Italy earlier in the year with AS Roma legend Francesco Totti as ambassador.

Also in 2024, Betsson expanded in South America while announcing Zé Roberto, the Brazilian footballer, and Paolo Guerrero, Peru's all-time record goalscorer, as ambassadors.

Products

Betsson AB's subsidiaries owns and operates a number of websites via its subsidiaries in Malta, where its operational headquarters are based.

In November 2017, Betsson signed a deal with Scout gaming to integrate its daily fantasy sports platform across all its brands, including BetSafe, its UK facing online bookmaker. The integration is expected to be completed by 2018.

Mobile Apps

BetSafe released the free mobile app for App Store in 2016.

For Android, Betsafe provides an app.

Business acquisitions

In 2011 the company acquired all of the shares in the Betsafe Group for SEK 292 M. The aim of the acquisition was to increase Betsson's market presence and enable continued growth. The acquisition grew Betsson's number of customers to approximately 419,000 — surpassing Unibet in the number of active players. That same year Betsson signed an agreement with a Chinese state-owned company regarding the development of joint-owned gaming operations.

In March 2017, Betsson completed its £26 million acquisition of NetPlay TV's assets, adding Jackpot247, SuperCasino and Vernons to its European gaming multi-brand portfolio.

In February 2020, Betsson acquired Gaming Innovation Group B2C assets.

In August 2021, Betsson acquired Inkabet. Betsson subsidiary SW Nordic Limited brokered the $25 million deal. As part of the deal Betsson agreed to a $4 million performance incentive if Inkabet outperform EBIT targets.

In August 2021, Betsson acquired 28% of Canadian start-up Slapshot Media Inc, for a purchase price of $2.4 million.

Awards and social impact

Betsson won the ESG Strategy of the Year, Customer Service Operator of the Year, and Sports Betting Operator of the Year (silver) at the 2024 eGaming Review (ECR) awards in London. A number of the awards have been won for consecutive years. Betsson also won the Casino Operator of the Year, Leader of the Award (for Andrea Rossi), and Marketing Campaign of the Year awards at the SBC Awards Latinoamerica 2023. At the iGaming Idol Awards 2023, the company won the Casino Operator Idol of the Year and Sportsbook Operator Idol of the Year titles.

Betsson is a supporter of the UN Global Compact initiative for ethical corporate practices. The company reports that its board of directors is 43% women and 25% of its executive management level is women with over 80% of employees stating that they believe they have equal opportunities at the company regardless of background.

Data breach

In January 2020, Jackpot247 sent emails to all of their customers advising them that they had suffered a data breach.

References

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  45. Intelligence, With. "EGR Operator Awards". eGaming Review. Retrieved 2024-07-09.
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  47. "SBC AWARDS LATINOAMÉRICA 2023". SBC Awards Latinoamerica. Retrieved 2024-07-08.
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  49. "IDOL". NEXT.io. Retrieved 2024-07-09.
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  53. "Jackpot247 Suffers Data Breach". Casino Listings Online. 21 January 2020. Retrieved 29 January 2020.

External links

  1. "Betsson reports record Q3 revenue of $302.2 million amid sustained global expansion". Yogonet. 2024-10-25. Retrieved 2024-11-18.
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