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			{{Use dmy dates\|date=April 2022}}
			{{Redirect\|Kelly's\|the British trade directory\|Kelly's Directory\|}}
	{{Infobox company		{{Infobox company
	\|name = Kelly's of Cornwall		\|name = Kelly's of Cornwall
	\|logo = ]		\|logo = Kellys of Cornwall.png
			\|logo_size = 180px
	\|type = ]		\|type = ]
	\|foundation = ~~late~~ ~~19th~~ ~~century~~		\|foundation = c. 1890<ref name=cl/>
	\|location = ], ], ]		\|location = ], ], ]
	\|industry = ]		\|industry = ]
	\|products =		\|products =
	\|parent = ]		\|parent = ]
	\|website = {{website\|www.kellysofcornwall.co.uk}}		\|website = {{website\|www.kellysofcornwall.co.uk}}
	}}		}}

	'''Kelly's of Cornwall''' is a manufacturer of ] based in ], ]. ~~Originally~~ founded in the 19th century in ], it is now owned by the conglomerate ].<ref>{{cite news\|url=http://resource.co/article/ice-cream-waste-creating-green-energy-summer-11249\|title=Ice Cream Waste Creating Green Energy\|work=Resource\|date=19 July 2016\|~~accessdate~~=13 August 2016}}</ref> The company has achieved national prominence in the UK with its television advertising that promotes the ].		'''Kelly's of Cornwall''' is a manufacturer of ] based in ], ]. It was founded in the 19th century in ] and ran as a family business for over 100 years. It is now owned by the conglomerate ] based in Yorkshire.<ref>{{cite news\|url=http://resource.co/article/ice-cream-waste-creating-green-energy-summer-11249\|title=Ice Cream Waste Creating Green Energy\|work=Resource\|date=19 July 2016\|access-date=13 August 2016}}</ref> The company has achieved national prominence in the UK with its television advertising that promotes the ].

	From June 2013 to June 2014, Kelly's produced around 14½ million litres of clotted ice cream. During the same period, the company announced that it was the sixth largest ice cream manufacturer in Britain and forecast projected sales at £23 million for 2016.		From June 2013 to June 2014, Kelly's produced around 14{{frac\|1\|2}} million litres of clotted ice cream. During the same period, the company announced that it was the sixth largest ice cream manufacturer in Britain and forecast projected sales at £23 million for 2016.

	==History==		==History==
	===Local history===		===Local history===
	] parked at ] in ~~2014~~]]		] parked at ] in 2012]]
	The company was established as an ice cream and ] business by Joseph Staffieri in the late 19th century after he migrated from Italy to ].<ref name=wb/> His son-in-law, Lazero Calicchia took over the business in 1918, using a ] to distribute ice cream around Cornwall.<ref name=wb2>{{cite news\|url=http://www.westbriton.co.uk/key-kelly-s-s-true-say-ice-cream-veins/story-28561319-detail/story.html\|title=Key to Kelly's: It's true to say ice cream is in my veins\|work=Cornish Guardian\|date=20 January 2016\|~~accessdate~~=18 August 2016}}</ref> The mobile business ~~is still in operation,~~ with vans regularly travelling to beaches and landmarks around the county.<ref name=cl>{{cite journal\|url=http://www.cornwalllife.co.uk/food-drink-cornwall/kellys-ice-cream-cornwall/\|title=Kelly's Cornish Ice Cream\|~~work~~=Cornwall Life\|~~accessdate~~=18 August 2016}}</ref> The family name was changed to Kelly (with the company name following suit) in the 1930s, moving to Bodmin in the 1970s.<ref name=wb/> The ice cream became popular at agricultural ~~shows~~ and has been a fixture at the ] since 1947.<ref name=wb2/>		The company was established as an ice cream and ] business by Joseph Staffieri in the late 19th century after he migrated from Italy to ].<ref name=wb/> His son-in-law, Lazero Calicchia took over the business in 1918, using a ] to distribute ice cream around Cornwall.<ref name=wb2>{{cite news\|url=http://www.westbriton.co.uk/key-kelly-s-s-true-say-ice-cream-veins/story-28561319-detail/story.html\|title=Key to Kelly's: It's true to say ice cream is in my veins\|work=Cornish Guardian\|date=20 January 2016\|access-date=18 August 2016}}{{Dead link\|date=February 2020 \|bot=InternetArchiveBot \|fix-attempted=yes }}</ref> The mobile business operated with vans regularly travelling to beaches and landmarks around the county.<ref name=cl>{{cite journal\|url=http://www.cornwalllife.co.uk/food-drink-cornwall/kellys-ice-cream-cornwall/\|title=Kelly's Cornish Ice Cream\|journal=Cornwall Life\|access-date=18 August 2016\|archive-url=https://web.archive.org/web/20160629072522/http://www.cornwalllife.co.uk/food-drink-cornwall/kellys-ice-cream-cornwall/\|archive-date=29 June 2016\|url-status=dead}}</ref> The family name was changed to Kelly (with the company name following suit) in the 1930s, moving to Bodmin in the 1970s.<ref name=wb/> The ice cream became popular at ]s and has been a fixture at the ] since 1947.<ref name=wb2/>

	The ice cream has been produced from milk and clotted cream ~~supplied~~ from a nearby dairy farm at ].<ref name=cl/>		The ice cream has been produced from milk and ] farmed and ] from a nearby dairy farm at ].<ref name=cl/>

	===National success===		===National success===
	Having become a popular ice cream in Cornwall, R&R Ice Cream announced a buyout of the company in 2008 to enable the product to be distributed nationally.<ref name=wmn/> The merger was completed in 2010<ref name=wb>{{cite news \|url=http://www.westbriton.co.uk/kelly-s-owner-announces-163-2-5m-nationwide-campaign/story-11520910-detail/story.html \|title=Kelly's US owner announces £2.5m nationwide campaign \|work=West Briton \|date=3 June 2010 \|~~accessdate~~=13 August 2016}}</ref> and allowed the product to be stocked in national supermarkets such as ],<ref>{{cite web\|url=http://www.tesco.com/groceries/product/details/?id=252335569\|title=Kelly's Vanilla Cornish Dairy Ice Cream\|work=Tesco\|~~accessdate~~=13 August 2016}}</ref> though the company still tightly controls who is allowed to sell the ice cream.<ref>{{cite news\|url=http://www.kentonline.co.uk/gravesend/news/town-screams-for-proms-ice-39940/\|title=Family-run Prom Cafe just off Gordon Promenade happy to be summer tradition in Gravesend\|work=Kent Online\|date=10 July 2015\|~~accessdate~~=15 August 2016}}</ref> Kelly's continue to run the ] fleet independently of R&R.<ref name=wb2/> As part of the takeover, they have invested more in various "scooping parlours" that sell ice cream over the counter around Cornwall, including refurbishment of the buildings.<ref name=wb/> As of 2016 Kelly's had at least 49 parlours spread across the county.<ref>{{cite web\|url=http://www.kellysofcornwall.co.uk/ice-cream-parlour-map-2/%E2%80%8E\|title=Ice Cream Parlour Map 2 - Kelly's of Cornwall\|~~publisher=\|accessdate~~=18 August 2016}}</ref>		Having become a popular ice cream in Cornwall, R&R Ice Cream (now ]) announced a buyout of the company in 2008 to enable the product to be distributed nationally.<ref name=wmn/> The merger was completed in 2010<ref name=wb>{{cite news \|url=http://www.westbriton.co.uk/kelly-s-owner-announces-163-2-5m-nationwide-campaign/story-11520910-detail/story.html \|title=Kelly's US owner announces £2.5m nationwide campaign \|work=West Briton \|date=3 June 2010 \|access-date=13 August 2016 }}{{Dead link\|date=February 2020 \|bot=InternetArchiveBot \|fix-attempted=yes }}</ref> and allowed the product to be stocked in national supermarkets such as ],<ref>{{cite web\|url=http://www.tesco.com/groceries/product/details/?id=252335569\|title=Kelly's Vanilla Cornish Dairy Ice Cream\|work=Tesco\|access-date=13 August 2016}}</ref> though the company still tightly controls who is allowed to sell the ice cream.<ref>{{cite news\|url=http://www.kentonline.co.uk/gravesend/news/town-screams-for-proms-ice-39940/\|title=Family-run Prom Cafe just off Gordon Promenade happy to be summer tradition in Gravesend\|work=Kent Online\|date=10 July 2015\|access-date=15 August 2016}}</ref> Kelly's continue to run the ] fleet independently of R&R.<ref name=wb2/> As part of the takeover, they have invested more in various "scooping parlours" that sell ice cream over the counter around Cornwall, including refurbishment of the buildings.<ref name=wb/> As of 2016 Kelly's had at least 49 parlours spread across the county.<ref>{{cite web\|url=http://www.kellysofcornwall.co.uk/ice-cream-parlour-map-2/%E2%80%8E\|title=Ice Cream Parlour Map 2 – Kelly's of Cornwall\|access-date=18 August 2016}}</ref>

	From June 2013 to June 2014, Kelly's produced around 14.5 million litres (3.2m imp gal; 3.8m US gal) of their ] ice cream. The same year, the company announced it was the sixth largest ice cream manufacturer in Britain.<ref name=wmn>{{cite news\|url=http://www.westernmorningnews.co.uk/ice-cream-firm-doubles-production-years-britain/story-21289423-detail/story.html\|title=Ice cream firm doubles production in five years – enough to give everyone in Britain two scoops each\|work=Western Morning News\|date=25 June 2014\|~~accessdate~~=13 August 2016}}</ref> After a projected record sales of £23 million forecast for 2016, the company announced it would invest £2 million at its Bodmin factory, on the Walker Lines Industrial Estate, in order to increase output.<ref>{{cite news\|url=https://www.businesscornwall.co.uk/news-by-industry/manufacturing-in-cornwall/2016/06/2m-kellys-investment/\|title=£2M ~~Kelly’s~~ investment\|work=Business Insider\|date=28 June 2016\|~~accessdate~~=13 August 2016}}</ref>		From June 2013 to June 2014, Kelly's produced around 14.5 million litres (3.2m imp gal; 3.8m US gal) of their ] ice cream. The same year, the company announced it was the sixth largest ice cream manufacturer in Britain.<ref name=wmn>{{cite news\|url=http://www.westernmorningnews.co.uk/ice-cream-firm-doubles-production-years-britain/story-21289423-detail/story.html\|title=Ice cream firm doubles production in five years – enough to give everyone in Britain two scoops each\|work=Western Morning News\|date=25 June 2014\|access-date=13 August 2016}}</ref> After a projected record sales of £23 million forecast for 2016, the company announced it would invest £2 million at its Bodmin factory, on the Walker Lines Industrial Estate, in order to increase output.<ref>{{cite news\|url=https://www.businesscornwall.co.uk/news-by-industry/manufacturing-in-cornwall/2016/06/2m-kellys-investment/\|title=£2M Kelly's investment\|work=Business Insider\|date=28 June 2016\|access-date=13 August 2016}}</ref>

			In 2021, the packaging was rebranded and the range of ice cream expanded to include new chocolate and raspberry ripple flavours. Kelly's also announced they would sponsor the ].<ref>{{cite news\|url=https://www.retailtimes.co.uk/kellys-of-cornwall-launches-two-new-decadent-flavours-to-coincide-with-first-brand-refresh-in-five-years/\|title=Kelly's of Cornwall launches two new decadent flavours to coincide with first brand refresh in five years\|work=Retail Times\|date=5 March 2021\|accessdate=June 11, 2021\|archive-date=11 June 2021\|archive-url=https://web.archive.org/web/20210611131342/https://www.retailtimes.co.uk/kellys-of-cornwall-launches-two-new-decadent-flavours-to-coincide-with-first-brand-refresh-in-five-years/\|url-status=dead}}</ref>

	==Promotion of Cornish==		==Promotion of Cornish==
	{{quotebox\|quote="Yma res nowydh kavadow a Kelly's Cornish ice cream hag yw as tasty as."<br/> ("There's a new range of Kelly's Cornish ice cream available that is as tasty as.")\|source=Opening line of the ] speaker in the 2016 TV advert<ref name="itv"/>}}		{{quotebox\|quote="Yma res nowydh kavadow a Kelly's Cornish ice cream hag yw as tasty as."<br/> ("There's a new range of Kelly's Cornish ice cream available that is as tasty as.")\|source=Opening line of the ] speaker in the 2016 TV advert<ref name="itv"/>}}
	The company is a strong supporter of the ]. In May 2016 ~~they~~ invested £2 million with the advertising agency Isobel for a prominent television and online advertising campaign.<ref>{{cite news\|url=http://www.campaignlive.co.uk/article/isobel-wins-kellys-cornwall-ad-account/1380680#\|title=Isobel wins Kelly's of Cornwall ad account\|work=Campaign Live\|date=25 January 2016\|~~accessdate~~=13 August 2016}}</ref> The advert was the first shown on national British television to make use of Cornish, featuring a man attempting to sell ice cream in a field of cows at ].<ref name=cl/><ref name=cg>{{cite news\|url=http://www.cornishguardian.co.uk/kelly-s-cornwall-urged-ice-cream-profits-council/story-29370411-detail/story.html\|title=Kelly's of Cornwall urged to give ice cream profits to council\|work=Cornish Guardian\|date=7 June 2016\|~~accessdate~~=13 August 2016}}</ref><ref name=grauniad/> It was shown on ], including breaks in '']''.<ref name=itv>{{cite news\|url=http://www.itv.com/news/westcountry/2016-05-20/cornish-language-ice-cream-advert-first-in-the-uk/\|title=Cornish language ice cream advert first in the UK\|work=itv.com\|date=20 May 2016\|~~accessdate~~=13 August 2016}}</ref>		The company is a strong supporter of the ]. In May 2016 it invested £2 million with the advertising agency Isobel for a prominent television and online advertising campaign.<ref>{{cite news\|url=http://www.campaignlive.co.uk/article/isobel-wins-kellys-cornwall-ad-account/1380680#\|title=Isobel wins Kelly's of Cornwall ad account\|work=Campaign Live\|date=25 January 2016\|access-date=13 August 2016}}</ref> The advert was the first shown on national British television to make use of Cornish, featuring a man attempting to sell ice cream in a field of cows at ].<ref name=cl/><ref name=cg>{{cite news\|url=http://www.cornishguardian.co.uk/kelly-s-cornwall-urged-ice-cream-profits-council/story-29370411-detail/story.html\|title=Kelly's of Cornwall urged to give ice cream profits to council\|work=Cornish Guardian\|date=7 June 2016\|access-date=13 August 2016}}{{Dead link\|date=February 2020 \|bot=InternetArchiveBot \|fix-attempted=yes }}</ref><ref name=grauniad/> It was shown on ], including breaks in '']''.<ref name=itv>{{cite news\|url=http://www.itv.com/news/westcountry/2016-05-20/cornish-language-ice-cream-advert-first-in-the-uk/\|title=Cornish language ice cream advert first in the UK\|work=itv.com\|date=20 May 2016\|access-date=13 August 2016}}</ref>

⚫	After central Government funding for the Cornish language ~~was cut~~ in 2016, company representatives protested outside the ].<ref>{{cite news\|url=https://www.businesscornwall.co.uk/news-by-industry/public-sector-news-categories/2016/05/royal-backing-for-the-cornish-language/\|title=World's first Cornish Language TV advert\|work=Business Cornwall\|date=19 May 2016\|~~accessdate~~=13 August 2016}}</ref> Following the advert's success, councillors in Cornwall hoped that the company's profits could be re-invested into local schemes helping to revive the language.<ref name=cg/> The Cornish Language Partnership's Mark Trevethan said that while the adverts were entertaining, they made a serious point about the importance of language and the celebration of local culture.<ref name=grauniad>{{cite news\|url=https://www.theguardian.com/media/2016/may/20/first-cornish-tv-ad-to-air-weeks-after-language-funding-is-axed\|title=First Cornish TV ad to air weeks after language funding is axed\|newspaper=The Guardian\|first=Mark\|last=Sweeney\|date=20 May 2016\|~~accessdate~~=13 August 2016}}</ref>

	==Product range==
	*Out and About – Mini Pots: Double Chocolate, Honeycomb Crunch, Kelly’s Strawberries & Cream, Kelly’s Vanilla.<ref>{{cite web\|url=http://www.kellysofcornwall.co.uk/products/out-and-about-cups/\|title=Out and About - Mini Pots - Kelly's of Cornwall\|publisher=Kelly's of Cornwall (official website)\|accessdate=18 August 2016}}</ref>

	*Out and About – Scooping: Kelly’s Gingerbread, Chocolate Coconut, Salted Caramel, Cherry Choc Brownie, Eton Mess, Cookies & Cream, Blackcurrant Cheesecake, Rhubarb Crumble, Cherry Pie and Custard, Toffee Apple, Cornish Vanilla, Bubblegum, Honeycomb & Caramel, Candyfloss, Lemon Crunch, Mint Chocolate Chip, Rum & Raisin, Strawberry, Toffee Fudge, Triple Chocolate and Vanilla Bean Seed.<ref>{{cite web\|url=http://www.kellysofcornwall.co.uk/products/scooping/\|title=Out and About - Scooping - Kelly's of Cornwall\|publisher=Kelly's of Cornwall (official website)\|accessdate=18 August 2016}}</ref>

		⚫	After central Government funding for the Cornish language ceased in 2016, company representatives protested outside the ].<ref>{{cite news\|url=https://www.businesscornwall.co.uk/news-by-industry/public-sector-news-categories/2016/05/royal-backing-for-the-cornish-language/\|title=World's first Cornish Language TV advert\|work=Business Cornwall\|date=19 May 2016\|access-date=13 August 2016}}</ref> Following the advert's success, councillors in Cornwall hoped that the company's profits could be re-invested into local schemes helping to revive the language.<ref name=cg/> The Cornish Language Partnership's Mark Trevethan said that while the adverts were entertaining, they made a serious point about the importance of language and the celebration of local culture.<ref name=grauniad>{{cite news\|url=https://www.theguardian.com/media/2016/may/20/first-cornish-tv-ad-to-air-weeks-after-language-funding-is-axed\|title=First Cornish TV ad to air weeks after language funding is axed\|newspaper=The Guardian\|first=Mark\|last=Sweeney\|date=20 May 2016\|access-date=13 August 2016}}</ref>
	*Take Home: Kelly’s Lemon Curd Tart, Kelly’s Eton Mess, Kelly’s Chocolate Brownie Salted Caramel, Kelly’s Praline Caramel, Kelly’s Clotted Cream & Salted Caramel, Kelly’s Clotted Cream, Kelly’s Honeycomb Crunch Vanilla and Kelly’s Cornish Dairy Vanilla.<ref>{{cite web\|url=http://www.kellysofcornwall.co.uk/products/take-home/\|title=Take Home - Kelly's of Cornwall\|publisher=Kelly's of Cornwall (official website)\|accessdate=18 August 2016}}</ref>

	==See also==		==See also==
			{{Portal\|Cornwall\|Companies}}
	* ]		* ]

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Latest revision as of 11:52, 17 January 2024

"Kelly's" redirects here. For the British trade directory, see Kelly's Directory.

Kelly's of Cornwall

Company type	Private limited company
Industry	Ice cream
Founded	c. 1890
Headquarters	Bodmin, Cornwall, United Kingdom
Parent	Froneri
Website	www.kellysofcornwall.co.uk

Kelly's of Cornwall is a manufacturer of ice cream based in Bodmin, Cornwall. It was founded in the 19th century in St Austell and ran as a family business for over 100 years. It is now owned by the conglomerate Froneri based in Yorkshire. The company has achieved national prominence in the UK with its television advertising that promotes the Cornish language.

From June 2013 to June 2014, Kelly's produced around 141⁄2 million litres of clotted ice cream. During the same period, the company announced that it was the sixth largest ice cream manufacturer in Britain and forecast projected sales at £23 million for 2016.

History

Local history

The company was established as an ice cream and fish and chips business by Joseph Staffieri in the late 19th century after he migrated from Italy to St Austell. His son-in-law, Lazero Calicchia took over the business in 1918, using a horse and cart to distribute ice cream around Cornwall. The mobile business operated with vans regularly travelling to beaches and landmarks around the county. The family name was changed to Kelly (with the company name following suit) in the 1930s, moving to Bodmin in the 1970s. The ice cream became popular at agricultural shows and has been a fixture at the Royal Cornwall Show since 1947.

The ice cream has been produced from milk and clotted cream farmed and pasteurised from a nearby dairy farm at Trewithen.

National success

Having become a popular ice cream in Cornwall, R&R Ice Cream (now Froneri) announced a buyout of the company in 2008 to enable the product to be distributed nationally. The merger was completed in 2010 and allowed the product to be stocked in national supermarkets such as Tesco, though the company still tightly controls who is allowed to sell the ice cream. Kelly's continue to run the ice cream van fleet independently of R&R. As part of the takeover, they have invested more in various "scooping parlours" that sell ice cream over the counter around Cornwall, including refurbishment of the buildings. As of 2016 Kelly's had at least 49 parlours spread across the county.

From June 2013 to June 2014, Kelly's produced around 14.5 million litres (3.2m imp gal; 3.8m US gal) of their clotted ice cream. The same year, the company announced it was the sixth largest ice cream manufacturer in Britain. After a projected record sales of £23 million forecast for 2016, the company announced it would invest £2 million at its Bodmin factory, on the Walker Lines Industrial Estate, in order to increase output.

In 2021, the packaging was rebranded and the range of ice cream expanded to include new chocolate and raspberry ripple flavours. Kelly's also announced they would sponsor the Bumblebee Conservation Trust.

Promotion of Cornish

"Yma res nowydh kavadow a Kelly's Cornish ice cream hag yw as tasty as."
("There's a new range of Kelly's Cornish ice cream available that is as tasty as.")

Opening line of the Cornish speaker in the 2016 TV advert

The company is a strong supporter of the Cornish language. In May 2016 it invested £2 million with the advertising agency Isobel for a prominent television and online advertising campaign. The advert was the first shown on national British television to make use of Cornish, featuring a man attempting to sell ice cream in a field of cows at Millbrook. It was shown on prime time television, including breaks in Britain's Got Talent.

After central Government funding for the Cornish language ceased in 2016, company representatives protested outside the Houses of Parliament. Following the advert's success, councillors in Cornwall hoped that the company's profits could be re-invested into local schemes helping to revive the language. The Cornish Language Partnership's Mark Trevethan said that while the adverts were entertaining, they made a serious point about the importance of language and the celebration of local culture.