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{{short description|Australian company}}
{{AFC submission|d|adv|u=BC1278|ns=118|decliner=HitroMilanese|declinets=20181030165341|ts=20180803203603}} <!-- Do not remove this line! -->
{{Use dmy dates|date=November 2019}}

{{Infobox website {{Infobox website
|name = 99designs | name = 99designs
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⚫ | founder = Matt Mickiewicz, Mark Harbottle
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⚫ | key_people = Patrick Llewellyn, (CEO)
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| owner = 99designs Pty Ltd
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'''99designs''' is a ], ], based company that operates a freelancer platform for connecting ]ers and clients.<ref>{{Cite book|url=https://books.google.com/books?id=_o2FDAAAQBAJ&dq=99designs&pg=PA166|title=Net Work: Ethics and Values in Web Design|last=Kennedy|first=H.|date=2011-11-18|publisher=Springer|isbn=9780230356108|language=en}}</ref><ref>{{Cite book|url=https://books.google.com/books?id=EwJOCgAAQBAJ&dq=99designs&pg=PA109|title=Freelance Nation: Work When You Want, Where You Want. How to Start a Freelance Business.|last=Cooper|first=J. Melissa|date=2015-05-19|publisher=Advantage Media Group|isbn=9781599325316|language=en}}</ref><ref>{{Cite book|url=https://books.google.com/books?id=ZQ9UBAAAQBAJ&dq=99designs&pg=PT158|title=Online Evaluation of Creativity and the Arts|last=Suhr|first=Hiesun Cecilia|date=2014-08-21|publisher=Routledge|isbn=9781317748724|language=en}}</ref> The company was founded in 2008, and has a United States office in ].<ref name="bizjournalsLi">{{cite news |last1=Li |first1=Ronald |title=Digital design startup moves headquarters from S.F. to hot Oakland neighborhood |url=https://www.bizjournals.com/sanfrancisco/blog/real-estate/2015/03/99designs-oakland-uptown-hq-lease-sf-creativespace.html |access-date=31 January 2019 |publisher=San Francisco Business Times |date=25 March 2015}}</ref>
{{AFC comment|1=Hi. As disclosed on the Talk page, I'm an experienced Misplaced Pages editor but have a ] here as a paid consultant to 99designs. I still did my best to abide by the five pillars - especially to write a neutral article about the subject and adopt a NPOV. Cognizant of the grounds for denial cite above, I've made a bunch of changes. Fist, this company's entire business model, going back more than 10 years, caused a controversy in the graphic design community. I've alluded to it in the lead, now, and moved up the large paragraph about the criticism and controversy so it's the second graph in "History." So the criticism of the company is now prominent. I deleted language that the company is the largest in the contest space, as that seems borderline promotional, even though it's true. I removed language about follow-on work in case that seemed promotional. I removed language about the shift of work toward agencies after they added a direct hire option as that's too inside ball. I've tightened up language in various other places. I added a separate section for financials to make it clearer that this is a substantial business. In general, I would say for better or worse, this company was an early and influential player in a shift to the gig economy, where the barrier to entry to work in a field was dramatically lowered by technology, with the accompanying disruption of lower prices and displacing entrenched professionals. Recording this history in Misplaced Pages is valuable. Design is very important in contemporary society and this platform is one of the big channels for getting design done. ] (]) 20:05, 30 October 2018 (UTC)BC1278 }}


⚫ == History ==
'''99designs''', founded in 2008, is a global freelancer platform for connecting graphic designers and clients. The company initially ran design competitions for client work, with only the winning entry getting paid, a business model that divided the design community. In 2017 it also added a direct method for finding and hiring designers.
⚫ 99designs was founded by Matt Mickiewicz and Mark Harbottle as a spin-off of ], a website started in 1998 as a ] for web developers and designers. Designers on its forums began organizing contests based on fictional client briefs.<ref name=":8" /><ref>{{Cite news|url=https://www.inc.com/30under30/2011/profile-matt-mickiewicz-cofounder-99-designs.html|title=Matt Mickiewicz, Co-founder of 99designs|last=Dubois|first=Lou|date=2011-06-27|work=Inc.com|access-date=2018-07-27}}</ref><ref name=":Forbes">{{Cite news|url=https://www.forbes.com/2010/07/09/99designs-spec-graphic-technology-future-design-crowdsourcing.html#17a0fef039a1|title=Why Designers Hate Crowdsourcing|last=Isaac|first=Mike|work=Forbes|access-date=2018-07-27|language=en}}</ref> The founders decided to test charging a fee to post briefs for real projects, eventually creating 99designs as a separate company for the contests.<ref name=":8">{{Cite news|last=Craig|first=Elsie|url=https://www.xconomy.com/san-francisco/2012/05/21/99designs-crowdsources-its-own-new-website-design/|title=Xconomy: 99designs Crowdsources Its Own New Website Design|date=2012-05-21|work=Xconomy|access-date=2018-07-26|language=en-US}}</ref><ref name=":2">{{Cite news|url=https://pando.com/2012/01/24/get-over-it-haters-99designs-has-tipped/|title=Get Over It, Haters: 99designs Has Tipped|last=Lacy|first=Sarah|date=2012-01-24|work=Pando|access-date=2018-07-26|language=en-gb}}</ref><ref>{{Cite news|url=https://techcrunch.com/2013/08/06/design-competition-model-is-working-for-99designs-especially-in-asia/|title=Design Competition Model Is Working For 99designs, Especially In Asia|last=Ho|first=Victoria|work=TechCrunch|access-date=2018-07-27|language=en-US}}</ref>


In 2008, the company opened a ] office because the majority of the platform's initial clients and designers were in the United States.<ref>{{Cite news|url=https://www.huffingtonpost.com.au/2016/05/26/how-these-aussie-small-businesses-have-cracked-the-us-market_a_21383169/|title=How These Aussie Small Businesses Have Cracked the US Market|last=Anderson|first=Cathy|date=2016-05-27|work=Huffington Post|access-date=2018-07-27|language=en-AU}}</ref><ref>{{Cite news|url=https://www.fastcompany.com/1058783/designer-small-biz-connection|title=The Designer-Small Biz Connection|last=King|first=Rachel|date=2008-10-27|work=Fast Company|access-date=2018-08-02|language=en-US}}</ref> It later moved its U.S. headquarters to Oakland, California.<ref name="bizjournalsLi" /> By 2012, the site had 175,000 designers in 192 countries.<ref name=":0" /> By 2016, it had about one million registered designers.<ref name=":5">{{Cite news|url=https://www.afr.com/technology/design-marketplace-99designs-releases-growth-stats-as-it-weighs-up-possible-ipo-20160303-gn9mb7|title=Design marketplace 99designs releases growth figures as it weighs up possible IPO|last=Redrup|first=Yolanda|date=2016-03-09|work=Australian Financial Review|access-date=2018-07-27|language=en-US}}</ref> The platform was later redesigned to allow customers to directly search for and hire designers, outside of design competitions.<ref name=":3">{{Cite news|url=https://venturebeat.com/2017/10/24/9-years-after-launch-graphic-design-marketplace-99designs-hits-profitability/|title=Graphic design marketplace 99designs hits profitability 9 years after launch|date=2017-10-24|work=VentureBeat|access-date=2018-07-27|language=en-US}}</ref><ref name=":11">{{Cite web|url=https://www.smh.com.au/business/small-business/winner-takes-all-the-global-design-race-20111020-1m9pu.html|title=Winner takes all: the global design race|last=Knight|first=Anneli|date=2011-10-20|website=The Sydney Morning Herald|language=en|access-date=2018-07-27}}</ref><ref name="Mum">{{Cite news|url=https://mumbrella.com.au/99designs-freelance-192688|title=99designs refutes claim crowd-sourcing is contributing to tough conditions for freelancers - Mumbrella|last=Ward|first=Miranda|date=2013-11-28|work=Mumbrella|access-date=2018-07-27|language=en-US}}</ref>
⚫ == Company History ==
⚫ The company was founded by Matt Mickiewicz and Mark Harbottle as a spin-off of Sitepoint, a website started in 1998 as a forum for web developers and designers. Designers on the site's forums began self-organizing contests based on fictional client briefs.<ref name=":8" /><ref>{{Cite news|url=https://www.inc.com/30under30/2011/profile-matt-mickiewicz-cofounder-99-designs.html|title=Matt Mickiewicz, Co-founder of 99designs|last=Dubois|first=Lou|date=2011-06-27|work=Inc.com|access-date=2018-07-27}}</ref> The founders decided to test charging a fee to post briefs for real projects, eventually creating 99designs as a separate company to hold the graphic design contests.<ref name=":8">{{Cite news|last=Craig|first=Elsie|url=https://www.xconomy.com/san-francisco/2012/05/21/99designs-crowdsources-its-own-new-website-design/|title=Xconomy: 99designs Crowdsources Its Own New Website Design|date=2012-05-21|work=Xconomy|access-date=2018-07-26|language=en-US}}</ref><ref name=":2">{{Cite news|url=https://pando.com/2012/01/24/get-over-it-haters-99designs-has-tipped/|title=Get Over It, Haters: 99designs Has Tipped|last=Lacy|first=Sarah|date=2012-01-24|work=Pando|access-date=2018-07-26|language=en-gb}}</ref>


In 2012, the company acquired a European competitor called 12designer, based in ].<ref name=":0">{{Cite news|url=https://techcrunch.com/2012/08/06/99-designs-first-acquisition/|title=99designs Makes Its First Acquisition, Scoops Up European Rival 12designer|last=Empson|first=Rip|date=2012-08-07|work=TechCrunch|access-date=2018-07-26|language=en-US}}</ref><ref name=":10">{{Cite news|url=https://www.zdnet.com/article/99-problems-but-a-design-aint-one/|archive-url=https://web.archive.org/web/20150103011904/http://www.zdnet.com/article/99-problems-but-a-design-aint-one/|url-status=dead|archive-date=3 January 2015|title=99 problems but a design ain't one|last=Sharma|first=Mahesh|date=2012-08-31|work=ZDNet|access-date=2018-07-26|language=en}}</ref> Its office became the European headquarters of 99designs.<ref>{{cite news |last1=McDermott |first1=John |title=Start-up 99designs Buys European Rival |url=https://www.inc.com/john-mcdermott/start-up-99designs-buys-european-rival.html |access-date=31 January 2019 |publisher=Inc. Magazine |date=7 August 2012}}</ref> In 2013, the company acquired LogoChef, a Brazilian competitor.<ref>{{Cite news|url=https://venturebeat.com/2013/08/27/crowdsourcing-giant-99designs-acquires-logochef-continues-global-expansion/|title=Crowdsourcing giant 99designs acquires LogoChef, continues global expansion|date=2013-08-27|work=VentureBeat|access-date=2018-08-02|language=en-US}}</ref> In 2017, the company relocated back to Melbourne.<ref name=":1">{{Cite news|url=https://techcrunch.com/2018/02/14/99designs-turns-10/|title=As 99designs turns 10, CEO Patrick Llewellyn plans for an Australian IPO|work=TechCrunch|access-date=2018-07-26|language=en-US}}</ref><ref name=":7">{{Cite news|url=https://mumbrella.com.au/99designs-pivots-as-it-returns-to-its-melbourne-roots-ahead-of-asx-listing-479430|title=99Designs pivots to agencies as it returns to its Melbourne roots ahead of ASX listing|last=Wallbank|first=Paul|date=2017-10-24|work=Mumbrella|access-date=2018-07-27|language=en-US}}</ref>
From the onset, the platform divided the design community. The competition model drew complaints because the losing bidders in contests are not paid for their designs.<ref name=":4" /><ref name=":11">{{Cite web|url=https://www.smh.com.au/business/small-business/winner-takes-all-the-global-design-race-20111020-1m9pu.html|title=Winner takes all: the global design race|last=Knight|first=Anneli|date=2011-10-20|website=The Sydney Morning Herald|language=en|access-date=2018-07-27}}</ref> Winning bids were also typically at much lower rates than large design agencies would charge.<ref name=":4" /><ref name=":12">{{Cite news|url=https://techcrunch.com/2011/04/28/accel-invests-35m-in-99designs-after-years-of-trying/|title=Accel Invests $35M. in 99designs…After Years of Trying|last=Lacy|first=Sarah|date=|work=TechCrunch|access-date=2018-07-27|language=en-US}}</ref> Critics also said the fast turnaround time of contests could lower the quality of work.<ref name=":6">{{Cite news|url=https://mumbrella.com.au/99designs-freelance-192688|title=99designs refutes claim crowd-sourcing is contributing to tough conditions for freelancers - Mumbrella|last=Ward|first=Miranda|date=2013-11-28|work=Mumbrella|access-date=2018-07-27|language=en-US}}</ref> Other designers, however, have said they used the platform as a business development tool.<ref name=":2" /><ref name=":8" /> The company has defended the contest model as facilitating equal access to projects, leading to more merit-based hiring.<ref name=":6" /> New designers are also able to work on improving their design skills in a real client bidding environment.<ref name=":11" /> The company established a mentoring network for more experienced designers to coach new designers.<ref name=":10" />


The company was acquired in October 2020 by the American-Irish company ].<ref>{{Cite news |url=https://techcrunch.com/2020/10/05/printing-giant-vistaprint-acquires-99designs/ |title=Printing giant Vistaprint acquires 99designs |work=techcrunch.com |date=2020-10-05 |access-date=2020-10-05}}</ref>
It opened a San Francisco office in 2008.<ref>{{Cite news|url=https://www.fastcompany.com/1058783/designer-small-biz-connection|title=The Designer-Small Biz Connection|last=King|first=Rachel|date=2008-10-27|work=Fast Company|access-date=2018-08-02|language=en-US}}</ref> In 2010, the site was paying out about $600,000 a month to designers and it opened a San Francisco office.<ref name=":4">{{Cite news|url=https://www.forbes.com/2010/07/09/99designs-spec-graphic-technology-future-design-crowdsourcing.html#17a0fef039a1|title=Why Designers Hate Crowdsourcing|last=Isaac|first=Mike|work=Forbes|access-date=2018-07-27|language=en}}</ref> At the time, the majority of the platform's clients and designers were in the United States.<ref>{{Cite news|url=https://www.huffingtonpost.com.au/2016/05/26/how-these-aussie-small-businesses-have-cracked-the-us-market_a_21383169/|title=How These Aussie Small Businesses Have Cracked the US Market|last=Anderson|first=Cathy|date=2016-05-27|work=Huffington Post|access-date=2018-07-27|language=en-AU}}</ref> The site had 175,000 designers in 192 countries, as of 2012.<ref name=":0" /> By 2016, it had about one million registered designers.<ref name=":5">{{Cite news|url=https://www.afr.com/technology/design-marketplace-99designs-releases-growth-stats-as-it-weighs-up-possible-ipo-20160303-gn9mb7|title=Design marketplace 99designs releases growth figures as it weighs up possible IPO|last=Redrup|first=Yolanda|date=2016-03-09|work=Australian Financial Review|access-date=2018-07-27|language=en-US}}</ref>

The platform was later redesigned to allow customers to directly search for and hire designers, outside of design competitions.<ref name=":3">{{Cite news|url=https://venturebeat.com/2017/10/24/9-years-after-launch-graphic-design-marketplace-99designs-hits-profitability/|title=Graphic design marketplace 99designs hits profitability 9 years after launch|date=2017-10-24|work=VentureBeat|access-date=2018-07-27|language=en-US}}</ref> The direct hire features also abated some of the criticism from designers about the platform.<ref name=":7">{{Cite news|url=https://mumbrella.com.au/99designs-pivots-as-it-returns-to-its-melbourne-roots-ahead-of-asx-listing-479430|title=99Designs pivots to agencies as it returns to its Melbourne roots ahead of ASX listing|last=Wallbank|first=Paul|date=2017-10-24|work=Mumbrella|access-date=2018-07-27|language=en-US}}</ref>

CEO Patrick Llewellyn said attracting designers to the platform had never been a problem, but attracting small business clients to the website was a significant business challenge.<ref name=":9">{{Cite web|url=https://www.smh.com.au/business/small-business/going-global-how-one-melbourne-startup-did-it-20130516-2jnx4.html|title=Going global: how one Melbourne start-up did it|last=Khoo|first=Valerie|date=2013-05-16|website=The Sydney Morning Herald|language=en|archive-url=|archive-date=|dead-url=|access-date=2018-07-27}}</ref> In 2012, the company acquired a European competitor called 12designer, based in Germany.<ref name=":0">{{Cite news|url=https://techcrunch.com/2012/08/06/99-designs-first-acquisition/|title=99designs Makes Its First Acquisition, Scoops Up European Rival 12designer|last=Empson|first=Rip|date=2012-08-07|work=TechCrunch|access-date=2018-07-26|language=en-US}}</ref><ref name=":10">{{Cite news|url=https://www.zdnet.com/article/99-problems-but-a-design-aint-one/|title=99 problems but a design ain't one {{!}} ZDNet|last=Sharma|first=Mahesh|date=2012-08-31|work=ZDNet|access-date=2018-07-26|language=en}}</ref> The acquisition gave the company capabilities in German, Italian, French and Spanish. CEO Patrick Llewellyn said at the time that the company had focused on international growth since raising venture capital.<ref name=":0" /> It acquired LogoChef, a Brazilian competitor, in 2013.<ref>{{Cite news|url=https://venturebeat.com/2013/08/27/crowdsourcing-giant-99designs-acquires-logochef-continues-global-expansion/|title=Crowdsourcing giant 99designs acquires LogoChef, continues global expansion|date=2013-08-27|work=VentureBeat|access-date=2018-08-02|language=en-US}}</ref>

The company relocated back to Melbourne, Australia in 2017.<ref name=":1">{{Cite news|url=https://techcrunch.com/2018/02/14/99designs-turns-10/|title=As 99designs turns 10, CEO Patrick Llewellyn plans for an Australian IPO|work=TechCrunch|access-date=2018-07-26|language=en-US}}</ref><ref name=":7" /> The company reported becoming profitable in 2017.<ref name=":3" />


==Financials== ==Financials==
In 2011, the company received US$35 million in financing from ] and other investors.<ref>{{Cite news|url=http://fortune.com/2011/04/28/why-99designs-raised-35-million-from-accel-partners/|title=Why 99designs raised $35 million from Accel Partners|last=Primick|first=Dan|date=2011-04-29|work=Fortune|access-date=2018-07-26|language=en}}</ref><ref name=":9">{{Cite web|url=https://www.smh.com.au/business/small-business/going-global-how-one-melbourne-startup-did-it-20130516-2jnx4.html|title=Going global: how one Melbourne start-up did it|last=Khoo|first=Valerie|date=2013-05-16|website=The Sydney Morning Herald|language=en|access-date=2018-07-27}}</ref><ref name="SL">{{Cite news|url=https://techcrunch.com/2011/04/28/accel-invests-35m-in-99designs-after-years-of-trying/|title=Accel Invests $35M. in 99designs…After Years of Trying|last=Lacy|first=Sarah|work=TechCrunch|access-date=2018-07-27|language=en-US}}</ref> It subsequently raised another $10 million in 2015.<ref name=":5" /><ref name=":1" />


⚫ The company became profitable in 2017,<ref name=":3" /> and in February 2018, it reported $60 million a year in revenue.<ref name=":1" />
The company had resisted taking ] funding for several years in order to maintain its independence,<ref name=":12" /> but accepted $35 million in financing from ] and angel investors in 2011.<ref>{{Cite news|url=http://fortune.com/2011/04/28/why-99designs-raised-35-million-from-accel-partners/|title=Why 99designs raised $35 million from Accel Partners|last=Primick|first=Dan|date=2011-04-29|work=Fortune|access-date=2018-07-26|language=en}}</ref><ref name=":9" /> It subsequently raised another $10 million in 2015.<ref name=":5" /><ref name=":1" />

⚫ In 2017, it reportedly had paid out about $200 million to designers since inception.<ref name=":3" /> In February 2018, the company said it was generating about $60 million a year in revenue.<ref name=":1" />


== References == == References ==
<references /> <references />


== External links ==
{{AFC submission|||ts=20181030200658|u=BC1278|ns=118}}
* ''''

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Latest revision as of 17:57, 11 October 2024

Australian company

99designs
Type of siteFreelance marketplace
Founded2008
HeadquartersMelbourne, Australia
Area servedWorldwide
Owner99designs Pty Ltd
Founder(s)Matt Mickiewicz, Mark Harbottle
Key peoplePatrick Llewellyn, (CEO)
IndustryInternet
URL99designs.com
Current statusActive

99designs is a Melbourne, Australia, based company that operates a freelancer platform for connecting graphic designers and clients. The company was founded in 2008, and has a United States office in Oakland, California.

History

99designs was founded by Matt Mickiewicz and Mark Harbottle as a spin-off of SitePoint, a website started in 1998 as a forum for web developers and designers. Designers on its forums began organizing contests based on fictional client briefs. The founders decided to test charging a fee to post briefs for real projects, eventually creating 99designs as a separate company for the contests.

In 2008, the company opened a San Francisco office because the majority of the platform's initial clients and designers were in the United States. It later moved its U.S. headquarters to Oakland, California. By 2012, the site had 175,000 designers in 192 countries. By 2016, it had about one million registered designers. The platform was later redesigned to allow customers to directly search for and hire designers, outside of design competitions.

In 2012, the company acquired a European competitor called 12designer, based in Germany. Its office became the European headquarters of 99designs. In 2013, the company acquired LogoChef, a Brazilian competitor. In 2017, the company relocated back to Melbourne.

The company was acquired in October 2020 by the American-Irish company Cimpress.

Financials

In 2011, the company received US$35 million in financing from Accel Partners and other investors. It subsequently raised another $10 million in 2015.

The company became profitable in 2017, and in February 2018, it reported $60 million a year in revenue.

References

  1. Kennedy, H. (18 November 2011). Net Work: Ethics and Values in Web Design. Springer. ISBN 9780230356108.
  2. Cooper, J. Melissa (19 May 2015). Freelance Nation: Work When You Want, Where You Want. How to Start a Freelance Business. Advantage Media Group. ISBN 9781599325316.
  3. Suhr, Hiesun Cecilia (21 August 2014). Online Evaluation of Creativity and the Arts. Routledge. ISBN 9781317748724.
  4. ^ Li, Ronald (25 March 2015). "Digital design startup moves headquarters from S.F. to hot Oakland neighborhood". San Francisco Business Times. Retrieved 31 January 2019.
  5. ^ Craig, Elsie (21 May 2012). "Xconomy: 99designs Crowdsources Its Own New Website Design". Xconomy. Retrieved 26 July 2018.
  6. Dubois, Lou (27 June 2011). "Matt Mickiewicz, Co-founder of 99designs". Inc.com. Retrieved 27 July 2018.
  7. Isaac, Mike. "Why Designers Hate Crowdsourcing". Forbes. Retrieved 27 July 2018.
  8. Lacy, Sarah (24 January 2012). "Get Over It, Haters: 99designs Has Tipped". Pando. Retrieved 26 July 2018.
  9. Ho, Victoria. "Design Competition Model Is Working For 99designs, Especially In Asia". TechCrunch. Retrieved 27 July 2018.
  10. Anderson, Cathy (27 May 2016). "How These Aussie Small Businesses Have Cracked the US Market". Huffington Post. Retrieved 27 July 2018.
  11. King, Rachel (27 October 2008). "The Designer-Small Biz Connection". Fast Company. Retrieved 2 August 2018.
  12. ^ Empson, Rip (7 August 2012). "99designs Makes Its First Acquisition, Scoops Up European Rival 12designer". TechCrunch. Retrieved 26 July 2018.
  13. ^ Redrup, Yolanda (9 March 2016). "Design marketplace 99designs releases growth figures as it weighs up possible IPO". Australian Financial Review. Retrieved 27 July 2018.
  14. ^ "Graphic design marketplace 99designs hits profitability 9 years after launch". VentureBeat. 24 October 2017. Retrieved 27 July 2018.
  15. Knight, Anneli (20 October 2011). "Winner takes all: the global design race". The Sydney Morning Herald. Retrieved 27 July 2018.
  16. Ward, Miranda (28 November 2013). "99designs refutes claim crowd-sourcing is contributing to tough conditions for freelancers - Mumbrella". Mumbrella. Retrieved 27 July 2018.
  17. Sharma, Mahesh (31 August 2012). "99 problems but a design ain't one". ZDNet. Archived from the original on 3 January 2015. Retrieved 26 July 2018.
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