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| {{ |
{{multiple issues|{{Advert|date=December 2018}} | ||
| {{notability|1=Companies|date=December 2018}} | {{notability|1=Companies|date=December 2018}} | ||
| {{Orphan|date=September 2023}} | |||
| }} | |||
| {{Infobox company | {{Infobox company | ||
| |name = |
| name = GORUCK | ||
| |homepage = {{ |
| homepage = {{URL|goruck.com}} | ||
| |founded = January 2008 | | founded = January 2008 | ||
| |founder = Jason McCarthy | | founder = Jason McCarthy | ||
| | location = ] | |||
| | products = ], physical challenges | |||
| }} | }} | ||
| '''GORUCK''' is an American ] company founded in 2008 and based in ], that specializes in making ]s (i.e., ]s).<ref name="ForbesBrand" /> The company also organizes events with public participation or organized as private ] events, known as "GORUCK challenges", that are similar to ] and ]s.<ref>{{Cite web|title=GORUCK Events|url=https://www.goruckevents.com/|access-date=2021-05-06|website=GORUCK Events|language=en-US}}</ref> | |||
| '''GoRuck''' (official styled {{Allcaps|'''GoRuck'''}}) is a sporting equipment manufacturing company and an event organizing company. | |||
| == |
== History == | ||
| ] | ] participating in a light-level GORUCK challenge event]] | ||
| The company was founded in 2008 by Jason McCarthy, a former ], to develop ] inspired by those used by the ].<ref name=TimeFad/><ref name=OfficialWhat>{{cite web|url=http://www.goruck.com/about-us |title=What We Do |website=GORUCK (official website) |date= |access-date=2018-12-13}}</ref> McCarthy developed the company and its initial products while enrolled in a ] (MBA) program at ], attending with help from the ].<ref name=OfficialWhat/> He graduated from the program in 2011.<ref name=OfficialWhat/> | |||
| The company was founded by Jason McCarthy<ref>{{cite web|url=http://www.goruck.com/about-us |title=About Us |publisher=GORUCK |date= |accessdate=2015-10-06}}</ref> to develop ] usable by both the military and civilians. McCarthy is a former ] and the company employs about 150 veterans of the United States Special Forces and Special Operations.<ref>{{cite web|url=https://www.jacksonville.com/shorelines/2016-12-30/goruck-challenges-mind-body-and-soul|title=GORUCK challenges the mind, body and soul}}</ref><ref>{{cite web | url=https://www.forbes.com/sites/amitchowdhry/2018/02/12/goruck-jason-mccarthy/ | title=How a Special Forces Soldier Built a Multimillion-Dollar Backpack Brand}}</ref> | |||
| In addition to ], the company also sells ] (]s, ], ], ]s, light ]s, and ]s) and various accessories (e.g., gear carrying cases, weight bags, ]s, embroidered clothing patches, ]s, and ]s).<ref name=OfficialWhat/> | |||
| ⚫ | == Event |
||
| GoRuck Challenges are a way to field test the equipment in a memorable and convincing way similar to ] in addition to being based on Special Forces lessons and are meant to be teambuilding events with varying degrees of difficulty.<ref>{{cite web | url=https://www.jacksonville.com/mandarin-st-johns/town/southside-beaches/2017-06-21/jacksonville-beach-based-goruck-launches | title=Jacksonville Beach-based GORUCK launches campaign to share stories of those making difference}}</ref> ''To Ruck'' is defined as "To move with purpose while transporting gear". Depending on what level of event that is signed up for determines how far/long the event goes.<ref>{{cite web|url=http://www.itstactical.com/fitcom/functional-strength-fitcom/whats-a-goruck-challenge-a-13-hour-adventure-that-will-introduce-you-to-yourself/|title=What's a GORUCK Challenge? A 13 Hour Adventure that Will Introduce you to Yourself|work=itstactical.com|accessdate=2015-10-06|date=2011-08-03}}</ref><ref>{{cite web|url=http://www.al.com/news/mobile/index.ssf/2015/07/mobile_becomes_obstacle_course.html|title=Mobile becomes obstacle course for GORUCK Challenge|work=AL.com|accessdate=2015-10-06}}</ref> After a fatality during an event, the company instituted a policy that every participant must have a high visibility reflective band on their rucksack so as to reduce the possibility of being struck by a car while in the dark.<ref>{{cite web|url=http://www.syracuse.com/news/index.ssf/2014/05/goruck_challenge_syracuse_jeff_proietti_fatal_accident.html|title=Syracuse man killed during GoRuck endurance challenge was first fatality ever, founder says|work=syracuse.com|accessdate=2015-10-06}}</ref> In addition to their three standard difficulties (Light, Challenge, Heavy) they offer special events.<ref>{{cite web | url=https://www.collegian.psu.edu/news/campus/article_871c9e3a-1a8e-11e8-a46d-0792ad42ff54.html | title=While some celebrated State Patty's with a drink in their hand, 'GoRuck' chose another way}}</ref> Events have been previously mistaken for protest matches on multiple occasions,<ref>{{cite web|url=https://westseattleblog.com/2017/12/from-the-in-case-you-wondered-too-file-the-flag-bearing-marchers/|title=From the 'in case you wondered too' file: The flag-bearing marchers|accessdate=2018-09-27}}</ref> but after the popularity explosion of '']'', ] and GORUCK partnered with the ] to give back to the communities and parks by launching a series of events to give back to the communities and parks where many events happen<ref>{{cite web | url=https://www.nianticlabs.com/blog/operationclearfield/ | title=Ingress Community Helping Our National Parks with #OpClearField Events}}</ref> | |||
| The company employs about 150 veterans of the ] and ].<ref name=ForbesBrand>{{cite web |first=Amit |last=Chowdhry | url=https://www.forbes.com/sites/amitchowdhry/2018/02/12/goruck-jason-mccarthy/ | title=How a Special Forces Soldier Built a Multimillion-Dollar Backpack Brand |website=] |date=February 12, 2018 |access-date=2018-12-13}}</ref><ref>{{cite web |first=Michele |last=Gillis |date=December 30, 2016 |url=https://www.jacksonville.com/shorelines/2016-12-30/goruck-challenges-mind-body-and-soul|title=GORUCK challenges the mind, body and soul |work=] |access-date=2018-12-13}}</ref> | |||
| On 7 December 2018, the GoRuck team marched 20 miles in honor of the people killed on the ] by the surprise ] by the ]. The next day, the GoRuck team marched a further 10 miles. <ref>{{cite news |last1=Burkard |first1=Caroline |title=GORUCK march in remembrance of Pearl Harbor |url=http://www.wect.com/2018/12/08/goruck-march-remembrance-pearl-harbor/ |accessdate=13 December 2018 |agency=WECT News |publisher=WECT |date=8 December 2018}}</ref> | |||
| ⚫ | == Event organizing == | ||
| The company promotes its brand by organizing and sponsoring "GORUCK challenges". The events are similar to ] and are based on ] training exercises.<ref name=TimeFad>{{cite magazine |first=Sean |last=Gregory |date=June 2, 2017 |url=https://time.com/4796475/goruck-dday-normandy-beach/ |title=The Latest Exercise Fad: Storming Normandy Beach on D-Day |magazine=] |access-date=2018-12-13}}</ref> The events have varying degrees of difficulty and involve participating in challenging activities while carrying weighted ]. They are often conducted as ] events – e.g., for corporate clients.<ref>{{cite web |first=Anne |last=Friedman |date=June 21, 2017| url=https://www.jacksonville.com/mandarin-st-johns/town/southside-beaches/2017-06-21/jacksonville-beach-based-goruck-launches | title=Jacksonville Beach-based GORUCK launches campaign to share stories of those making difference |work=] |access-date=2018-12-13}}</ref> Events of various duration and levels of difficulty are organized.<ref>{{cite web |first=Bryan |last=Black |date=August 3, 2011 |url=http://www.itstactical.com/fitcom/functional-strength-fitcom/whats-a-goruck-challenge-a-13-hour-adventure-that-will-introduce-you-to-yourself/|title=What's a GORUCK Challenge? A 13 Hour Adventure that Will Introduce you to Yourself |work=Imminent Tactical Solutions |access-date=2015-10-06}}</ref><ref>{{cite web|first=Angela |last=Levins |date=July 20, 2015 |url=http://www.al.com/news/mobile/index.ssf/2015/07/mobile_becomes_obstacle_course.html |title=Mobile becomes obstacle course for GORUCK Challenge |work=Alabama Media Group |access-date=2015-10-06}}</ref> In addition to their three standard levels of difficulty (called "basic", "tough", and "heavy"), the company offers special events.<ref>{{cite web |first=Laura |last=Zaks |date=February 26, 2018 | url=https://www.collegian.psu.edu/news/campus/article_871c9e3a-1a8e-11e8-a46d-0792ad42ff54.html | title=While some celebrated State Patty's with a drink in their hand, 'GoRuck' chose another way |work=]}}</ref> The company also holds ] events.<ref name="OfficialWhat" /> GORUCK Selection, patterned directly after ] Selection, is an individual event totaling 48+ hours and 80+ miles. | |||
| The company sponsored its first ] challenge event in ], on September 25, 2010, and many such events have been held since then in various places across the ].<ref name="OfficialWhat" /> More than 900 of the events were held in 2017.<ref name=TimeFad/> | |||
| A participant was struck by a car and killed during one of the events on May 17, 2014.<ref name="FatalAccident" /> Afterwards, the company instituted a policy that every participant must have a ] reflective band on their ] to reduce the chance of similar accidents.<ref name="FatalAccident">{{cite web |last=Coin |first=Glenn |date=May 19, 2018 |title=Syracuse man killed during GORUCK endurance challenge was first fatality ever, founder says |url=http://www.syracuse.com/news/index.ssf/2014/05/goruck_challenge_syracuse_jeff_proietti_fatal_accident.html |access-date=2015-10-06 |work=]}} (updated Dec 18, 2014).</ref> The events have been mistaken for protest marches on multiple occasions.<ref>{{cite web|url=https://westseattleblog.com/2017/12/from-the-in-case-you-wondered-too-file-the-flag-bearing-marchers/ |title=From the 'in case you wondered too' file: The flag-bearing marchers |website=] |date=December 2, 2017 |access-date=2018-09-27 }}</ref> | |||
| == References == | == References == | ||
| Line 24: | Line 34: | ||
| == External links == | == External links == | ||
| * {{Official website}} | * {{Official website}} | ||
| ] | ] | ||
Latest revision as of 05:52, 17 November 2024
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|
| Founded | January 2008 |
|---|---|
| Founder | Jason McCarthy |
| Headquarters | Jacksonville, Florida |
| Products | rucksacks, physical challenges |
| Website | goruck |
GORUCK is an American sporting equipment company founded in 2008 and based in Jacksonville Beach, Florida, that specializes in making rucksacks (i.e., backpacks). The company also organizes events with public participation or organized as private team-building events, known as "GORUCK challenges", that are similar to obstacle racing and military exercises.
History
The company was founded in 2008 by Jason McCarthy, a former Green Beret, to develop rucksacks inspired by those used by the U.S. Special Forces. McCarthy developed the company and its initial products while enrolled in a Master of Business Administration (MBA) program at Georgetown University, attending with help from the Post-9/11 GI Bill. He graduated from the program in 2011.
In addition to rucksacks, the company also sells clothing (hiking boots, pants, shorts, shirts, light jackets, and caps) and various accessories (e.g., gear carrying cases, weight bags, wallets, embroidered clothing patches, carabiners, and water bottles).
The company employs about 150 veterans of the U.S. Special Forces and Special Operations.
Event organizing
The company promotes its brand by organizing and sponsoring "GORUCK challenges". The events are similar to obstacle racing and are based on Special Forces training exercises. The events have varying degrees of difficulty and involve participating in challenging activities while carrying weighted rucksacks. They are often conducted as team-building events – e.g., for corporate clients. Events of various duration and levels of difficulty are organized. In addition to their three standard levels of difficulty (called "basic", "tough", and "heavy"), the company offers special events. The company also holds firearms training events. GORUCK Selection, patterned directly after Special Forces Selection, is an individual event totaling 48+ hours and 80+ miles.
The company sponsored its first endurance challenge event in San Francisco, California, on September 25, 2010, and many such events have been held since then in various places across the United States. More than 900 of the events were held in 2017.
A participant was struck by a car and killed during one of the events on May 17, 2014. Afterwards, the company instituted a policy that every participant must have a high-visibility reflective band on their rucksack to reduce the chance of similar accidents. The events have been mistaken for protest marches on multiple occasions.
References
- ^ Chowdhry, Amit (February 12, 2018). "How a Special Forces Soldier Built a Multimillion-Dollar Backpack Brand". Forbes. Retrieved 2018-12-13.
- "GORUCK Events". GORUCK Events. Retrieved 2021-05-06.
- ^ Gregory, Sean (June 2, 2017). "The Latest Exercise Fad: Storming Normandy Beach on D-Day". Time. Retrieved 2018-12-13.
- ^ "What We Do". GORUCK (official website). Retrieved 2018-12-13.
- Gillis, Michele (December 30, 2016). "GORUCK challenges the mind, body and soul". Florida Times-Union. Retrieved 2018-12-13.
- Friedman, Anne (June 21, 2017). "Jacksonville Beach-based GORUCK launches campaign to share stories of those making difference". Florida Times-Union. Retrieved 2018-12-13.
- Black, Bryan (August 3, 2011). "What's a GORUCK Challenge? A 13 Hour Adventure that Will Introduce you to Yourself". Imminent Tactical Solutions. Retrieved 2015-10-06.
- Levins, Angela (July 20, 2015). "Mobile becomes obstacle course for GORUCK Challenge". Alabama Media Group. Retrieved 2015-10-06.
- Zaks, Laura (February 26, 2018). "While some celebrated State Patty's with a drink in their hand, 'GoRuck' chose another way". The Daily Collegian.
- ^ Coin, Glenn (May 19, 2018). "Syracuse man killed during GORUCK endurance challenge was first fatality ever, founder says". The Post-Standard. Retrieved 2015-10-06. (updated Dec 18, 2014).
- "From the 'in case you wondered too' file: The flag-bearing marchers". West Seattle Blog. December 2, 2017. Retrieved 2018-09-27.
