| Revision as of 20:55, 19 January 2020 editChrisfrmoss (talk | contribs)2 edits ←Removed redirect to Orange S.A.Tag: Removed redirect← Previous edit | Latest revision as of 16:52, 29 December 2024 edit undoChristian75 (talk | contribs)Extended confirmed users, New page reviewers, Pending changes reviewers, Rollbackers114,641 edits {{R from merge}} | ||
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| Microtel Communications Ltd was formed in April 1990 as a consortium comprising Pactel Corporation, British Aerospace, Millicom and french company Matra (British Aerospace soon acquired full control of the company). In 1991 Microtel was awarded a license to develop a mobile network in the UK, and in July 1991 Hutchison Telecommunications (UK) Ltd acquired Microtel from BAe. BAe was paid in Hutchison Telecommunications (UK) Ltd. shares, giving the company a 30% share. Microtel was renamed Orange Personal Communications Services Ltd. in 1994. The Orange brand was created by team at Microtel headed by Chris Moss (Marketing Director) and supported by Martin Keogh, Rob Furness and Ian Pond. Wolff Olins were charged with creating the brand and advertising agency WCRS created the Orange slogan "The Future's bright, the future's Orange" along with the famous advertising. The logo was created square because it was felt that the word orange could be seen as a fruit and it needed to be strong in the business world rather like American Express and Hertz. It was also important to establish it as the colour Orange, which is seen as a strong Feng Shui colour. | |||
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| The Orange network was launched on 28 April 1994. | |||
| Orange plc was formed in 1995 as a holding company for the Orange group. France Télécom formed the present company in 2001 after acquiring Orange plc (which had been acquired by Mannesmann AG, itself purchased by Vodafone shortly after, leading Vodafone to divest Orange) and merging its existing mobile operations into the company. | |||
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