Mixer (service): Difference between revisions

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			{{Use mdy dates\|date=August 2020}}
	{{short description\|Live streaming video platform}}		{{short description\|Live streaming video platform}}
	{{Infobox website		{{Infobox website
	\| logo = Mixer (website) logo.svg		\| logo = Mixer (website) logo.svg
	\| logo_size = 200px		\| logo_size = 200px
		⚫	\| url = {{URL\|https://mixer.com}} (Redirects to Facebook Gaming)
	\| screenshot = Mixer homepage 2019.jpg
	\| collapsible = no
	\| collapsetext = Screenshot
⚫	\| url = {{URL\|https://mixer.com}}
	\| commercial = Yes		\| commercial = Yes
	\| type = ]		\| type = ]
	\| language_count = 21<ref>{{Cite web\|url=https://www.neowin.net/news/mixer-bumps-up-support-to-21-languages\|title=Mixer bumps up support to 21 languages\|last=Bodnarescu\|first=Florin\|date=25 October 2017\|website=Neowin~~\|archive-url=\|archive-date=\|accessdate=26 October 2017~~}}</ref>		\| language_count = 21<ref>{{Cite web\| url=https://www.neowin.net/news/mixer-bumps-up-support-to-21-languages\| title=Mixer bumps up support to 21 languages\| last=Bodnarescu\| first=Florin\| date=25 October 2017\| website=Neowin}}</ref>
	\| language = {{flatlist\|		\| language = {{flatlist\|
	* Simplified Chinese		* Simplified Chinese
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	* Danish		* Danish
	* Dutch		* Dutch
			* English (] and ])
	* English
	* Finnish		* Finnish
	* French		* French
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	* Norwegian		* Norwegian
	* Polish		* Polish
			* Portuguese (] and ])
	* Portuguese
	* Russian		* Russian
			* Spanish (] and ])
	* Spanish
	* Swedish		* Swedish
	* Turkish		* Turkish
	}}		}}
	\| registration = Optional
	\| owner = ]		\| owner = ]
	\| founder = Matthew Salsamendi <br/> James Boehm		\| founder = Matthew Salsamendi <br/> James Boehm
	\| launch_date = {{start date and age\|2016\|1\|5}}		\| launch_date = {{start date and age\|2016\|1\|5}}
			\| current_status = Shut down operations as of {{end date and age\|2020\|7\|22}}
	\| alexa = {{Increase}} 1,668 ({{as of\|2020\|28\|05\|alt=May 2020}})<ref>{{Cite web\|url=https://www.alexa.com/siteinfo/mixer.com\|title=mixer.com Competitive Analysis, Marketing Mix and Traffic - Alexa\|website=www.alexa.com\|access-date=2020-05-28}}</ref>
	\| name = Mixer		\| name = Mixer
	}}		}}
	'''Mixer'''~~was~~ ~~a platform that closed on July 22 2020. Don't change this to "~~was" ~~until~~ ~~it shuts down.-->a ]-based~~ ] platform. The service ~~officially~~ launched on January 5, 2016, as '''Beam''', under the ownership of co-founders Matthew Salsamendi and James Boehm. The service ~~carried~~ an emphasis on interactivity with low stream latency and a platform for allowing viewers to perform actions that can influence a stream.		'''Mixer''' was an American ] platform. The service launched on January 5, 2016, as '''Beam''', under the ownership of co-founders Matthew Salsamendi and James Boehm. The service placed an emphasis on interactivity, with low stream latency and a platform for allowing viewers to perform actions that can influence a stream.

	The service was acquired by ] in August 2016 after which it was renamed Mixer in 2017 and integrated into Microsoft's ] division (including top-level integration on ]). In 2019, Mixer gained ~~a surge of publicity~~ when it signed top ] ~~personality~~ ] to an ~~exclusivity~~ ~~deal~~ with the service.		The service was acquired by ] in August 2016, after which it was renamed Mixer in 2017 and integrated into Microsoft's ] division (including top-level integration on ]). In 2019, Mixer gained attention when it signed two top streamers from its main competitor, ]—] and ]—to a contract with the service.


	However, ~~due~~ an inability to scale its operations Microsoft announced on June 22, 2020 that Mixer would be ~~shut~~ down on July 22 and that an agreement had been made with ] for monetized channels to join similar programs on ]. ~~After this~~ Microsoft shut Mixer up.		However, citing an inability to scale its operations, Microsoft announced on June 22, 2020 that Mixer would be shutting down by the end of July 22, and that an agreement had been made with ] for monetized channels to join similar programs on ]. Microsoft officially shut down Mixer on July 22, 2020.<ref>{{Cite news \|url=https://www.cnn.com/2020/08/16/tech/facebook-gaming-youtube-twitch/index.html \|title=Facebook is trying to win gamers over politely now that Microsoft's livestreaming platform is dead \|first=Shannon \|last=Liano \|publisher=] \|date=2020-08-16 \|access-date=2020-08-21}}</ref>

	== Features ==		== Features ==
	Mixer ~~uses~~ a low-] streaming protocol known as FTL ("]");<ref>{{Cite web\|url=~~http~~://~~social.~~techcrunch.com/2017/10/31/microsoft-launches-a-revamped-version-of-mixer-into-beta/\|title=Microsoft launches a revamped version of Mixer into beta\|website=TechCrunch\|language=en-US\|access-date=2019-11-06}}</ref> the service states that this protocol only creates delays of less than a second between the original broadcast and when it is received by users, rather than 10–20 seconds, making it more appropriate for real-time interactivity between a streamer and their viewers. In addition, viewers can use buttons below a stream to interact with it, including voting, special effects, and influencing gameplay. Some interactions required users to spend "Sparks" ~~— a~~ currency accumulated while viewing streams. An ] was available to integrate games with this system.<ref name="polygon-renamedmixer" /><ref name="ars-beamacquired">{{cite web\|title=Microsoft acquires game-streaming site, will integrate features into its games\|url=https://arstechnica.com/gaming/2016/08/microsoft-acquires-game-streaming-site-will-integrate-features-into-its-games/\|website=Ars Technica\|publisher=Conde Nast\|~~accessdate~~=26 October 2016}}</ref>		Mixer used a low-] streaming protocol known as FTL ("Faster Than Light");<ref>{{Cite web\|url=https://techcrunch.com/2017/10/31/microsoft-launches-a-revamped-version-of-mixer-into-beta/\|title=Microsoft launches a revamped version of Mixer into beta\|website=TechCrunch\|date=October 31, 2017 \|language=en-US\|access-date=2019-11-06}}</ref> the service states that this protocol only creates delays of less than a second between the original broadcast and when it is received by users, rather than 10–20 seconds, making it more appropriate for real-time interactivity between a streamer and their viewers. In addition, viewers can use buttons below a stream to interact with it, including voting, special effects, and influencing gameplay. Some interactions required users to spend "Sparks"—a currency accumulated while viewing streams. An ] was available to integrate games with this system.<ref name="polygon-renamedmixer" /><ref name="ars-beamacquired">{{cite web\|title=Microsoft acquires game-streaming site, will integrate features into its games\|url=https://arstechnica.com/gaming/2016/08/microsoft-acquires-game-streaming-site-will-integrate-features-into-its-games/\|website=Ars Technica\|date=August 11, 2016 \|publisher=Conde Nast\|access-date=26 October 2016}}</ref>

	In November 2018, the site unveiled a major update branded as "Season 2", including features launching immediately, and plans for upcoming features. The update added automatic quality adjustment to the player, and "Skills"—a feature that can be used to trigger special animations and effects in chat. Some premium skills are purchased using the ] currency "Embers"; channels can receive revenue from Embers spent by their viewers. Partnered streamers can also receive payment bonuses based on the volume of Sparks spent on their channels.<ref>{{Cite web\|url=https://thenextweb.com/gaming/2018/12/05/mixer-season-two-new-payment-system/\|title=Mixer may have found the secret sauce for paying streamers full-time\|last=Kaser\|first=Rachel\|date=2018-12-05\|website=The Next Web\|access-date=2019-08-04}}</ref> In April 2019, Mixer added "Channel Progression"—a level system for tracking users' engagement with a particular channel over time. Users can receive benefits to reward their long-term participation.<ref>{{Cite web\|url=https://www.gamespot.com/articles/microsofts-mixer-season-2-update-adds-new-features/1100-6462926/\|title=Microsoft's Mixer "Season 2" Update Adds New Features, Promises More To Come\|last=Watts\|first=Steve\|date=2018-11-01\|website=GameSpot\|access-date=2019-01-14}}</ref><ref>{{Cite web\|url=http://~~social.~~techcrunch.com/2019/04/30/microsofts-mixer-now-lets-streamers-reward-fans-for-participation-not-just-subscriptions/\|title=~~Microsoft’s~~ Mixer now lets streamers reward fans for participation, not just subscriptions\|website=TechCrunch\|access-date=2019-08-04}}</ref>		In November 2018, the site unveiled a major update branded as "Season 2", including features launching immediately, and plans for upcoming features. The update added automatic quality adjustment to the player, and "Skills"—a feature that can be used to trigger special animations and effects in chat. Some premium skills are purchased using the ] currency "Embers"; channels can receive revenue from Embers spent by their viewers. Partnered streamers can also receive payment bonuses based on the volume of Sparks spent on their channels.<ref>{{Cite web\|url=https://thenextweb.com/gaming/2018/12/05/mixer-season-two-new-payment-system/\|title=Mixer may have found the secret sauce for paying streamers full-time\|last=Kaser\|first=Rachel\|date=2018-12-05\|website=The Next Web\|access-date=2019-08-04}}</ref> In April 2019, Mixer added "Channel Progression"—a level system for tracking users' engagement with a particular channel over time. Users can receive benefits to reward their long-term participation.<ref>{{Cite web\|url=https://www.gamespot.com/articles/microsofts-mixer-season-2-update-adds-new-features/1100-6462926/\|title=Microsoft's Mixer "Season 2" Update Adds New Features, Promises More To Come\|last=Watts\|first=Steve\|date=2018-11-01\|website=GameSpot\|access-date=2019-01-14}}</ref><ref>{{Cite web\|url=http://techcrunch.com/2019/04/30/microsofts-mixer-now-lets-streamers-reward-fans-for-participation-not-just-subscriptions/\|title=Microsoft's Mixer now lets streamers reward fans for participation, not just subscriptions\|website=TechCrunch\|date=April 30, 2019 \|access-date=2019-08-04}}</ref> Mixer's features also included CATbot, an auto chat filtration bot that helped remove unwanted chat content on streamers’ channels before chat ever saw it. CATbot's moderation level could be adjusted for all viewers or could be set according to viewers’ rank in Channel Progression.<ref>{{Cite web\|url=https://watchbeam.zendesk.com/hc/en-us/articles/360000978512-What-is-Catbot-\|title=What is "Catbot"?\|website=Mixer's Zendesk\|access-date=2020-09-09}}</ref>

	Users ~~can~~ also purchase subscriptions to individual channels that are Mixer partners, which ~~allows~~ access to exclusive ]s, and adds a badge to their name in chat commemorate their support. Initially, these were priced at ]5.99 per month. In October 2019, Mixer announced that the price would be lowered to $4.99, matching the price of subscriptions on ~~the competing service ]~~.<ref>{{Cite web\|url=https://www.theverge.com/2019/10/30/20940573/mixer-subscription-lower-twitch-competition\|title=Mixer lowers its subscription price to better compete with Twitch\|last=Stephen\|first=Bijan\|date=2019-10-30\|website=The Verge\|language=en\|access-date=2019-11-06}}</ref>		Users could also purchase subscriptions to individual channels that are Mixer partners, which allowed access to exclusive ]s, and adds a badge to their name in chat commemorate their support. Initially, these were priced at ]5.99 per month. In October 2019, Mixer announced that the price would be lowered to $4.99 (~${{Format price\|{{Inflation\|index=US\|value=4.99\|start_year=2019}}}} in {{Inflation/year\|US}}), matching the price of subscriptions on Twitch.<ref>{{Cite web\|url=https://www.theverge.com/2019/10/30/20940573/mixer-subscription-lower-twitch-competition\|title=Mixer lowers its subscription price to better compete with Twitch\|last=Stephen\|first=Bijan\|date=2019-10-30\|website=The Verge\|language=en\|access-date=2019-11-06}}</ref>

	== History ==		== History ==
	] in Seattle.]]		] in Seattle]]
	Beam launched on January 5, 2016.<ref name="tc-beamacquired">{{cite web\|title=Microsoft acquires Beam interactive game live streaming service\|url=https://techcrunch.com/2016/08/11/microsoft-acquires-beam-interactive-game-livestreaming-service/\|website=TechCrunch\|~~accessdate~~=26 October 2017}}</ref> In May 2016, Beam won the Startup Battlefield competition at the ] Disrupt conference, receiving $50,000 in equity-free funding.<ref>{{Cite web\|url=http://~~social.~~techcrunch.com/2016/05/09/beam-wants-to-turn-gaming-streams-wildly-dynamic/\|title=Beam wants to turn gaming streams wildly dynamic\|website=TechCrunch\|access-date=2019-08-04}}</ref><ref>{{Cite web\|url=http://~~social.~~techcrunch.com/2016/05/11/beam-wins-techcrunch-disrupt-ny-2016/\|title=And the winner of TechCrunch Disrupt NY 2016 is… Beam\|website=TechCrunch\|access-date=2019-08-04}}</ref>		Beam launched on January 5, 2016.<ref name="tc-beamacquired">{{cite web\|title=Microsoft acquires Beam interactive game live streaming service\|url=https://techcrunch.com/2016/08/11/microsoft-acquires-beam-interactive-game-livestreaming-service/\|website=TechCrunch\|date=August 11, 2016 \|access-date=26 October 2017}}</ref> In May 2016, Beam won the Startup Battlefield competition at the ] Disrupt conference, receiving $50,000 (~${{Format price\|{{Inflation\|index=US-GDP\|value=50000\|start_year=2016}}}} in {{Inflation/year\|US-GDP}}) in equity-free funding.<ref>{{Cite web\|url=http://techcrunch.com/2016/05/09/beam-wants-to-turn-gaming-streams-wildly-dynamic/\|title=Beam wants to turn gaming streams wildly dynamic\|website=TechCrunch\|date=May 9, 2016 \|access-date=2019-08-04}}</ref><ref>{{Cite web\|url=http://techcrunch.com/2016/05/11/beam-wins-techcrunch-disrupt-ny-2016/\|title=And the winner of TechCrunch Disrupt NY 2016 is… Beam\|website=TechCrunch\|date=May 11, 2016 \|access-date=2019-08-04}}</ref>

		⚫	On August 11, 2016, Beam was acquired by ] for an undisclosed amount. The service's team was integrated into the ] division.<ref>{{Cite web\|url=http://www.cnet.com/news/xbox-live-gets-more-social-with-microsofts-beam-buy/\|title=Xbox Live gets more social with Microsoft's Beam buy\|website=CNET\|access-date=2016-08-11}}</ref><ref>{{Cite web\|url=https://money.cnn.com/2016/08/12/technology/microsoft-buys-beam/index.html\|title=Microsoft acquires gaming startup Beam run by 18-year-old\|last=O'Brien\|first=Sara Ashley\|date=2016-08-12\|website=CNNMoney\|access-date=2016-08-20}}</ref><ref name="tc-beamacquired"/> On October 26, 2016, Microsoft announced that Beam would be integrated into ].<ref name="ars-gamestreaming">{{cite web\|title=Game streaming coming to Windows 10, and bitstream coming to Xbox One\|url=https://arstechnica.com/gaming/2016/10/windows-creator-update-will-build-game-capture-functions-into-the-os/\|website=Ars Technica\|date=October 26, 2016 \|publisher=Conde Nast\|access-date=26 October 2016}}</ref> Beam broadcasting was also integrated into ] on the March 2017 software update.<ref name="verge-xb1creators">{{cite web\|title=The Xbox One gets Microsoft's Beam streaming and a faster interface today\|url=https://www.theverge.com/2017/3/29/15105796/xbox-one-march-update-microsoft-beam-streaming-dashboard-faster\|website=The Verge\|date=March 29, 2017 \|access-date=26 May 2017}}</ref>

		⚫	On May 25, 2017, Microsoft announced that Beam had been renamed Mixer, as the previous name could not be used globally.<ref>{{cite web\|title=Matt (Mixer co-founder) Twitter\|url=https://twitter.com/MattSalsamendi/status/867729664881471493\|website=Twitter\|access-date=27 May 2017}}</ref> The re-branding came alongside the introduction of several new features, such as the ability for a user to co-host up to three other streams on their channel at once, as well as the companion mobile app Mixer Create. It was also announced that Mixer would receive top-level integration within the Xbox One dashboard, with a new tab curating Mixer streams.<ref name="polygon-renamedmixer">{{cite web\|title=Microsoft's Beam renamed to Mixer, adds co-op streaming (update)\|url=https://www.polygon.com/2017/5/25/15687502/beam-rebranding-mixer-microsoft-pc-xbox-one\|website=Polygon\|date=May 25, 2017 \|access-date=26 May 2017}}</ref>
⚫	On August 11, 2016, Beam was acquired by ] for an undisclosed amount. The service's team was integrated into the ] division.<ref>{{Cite web\|url=http://www.cnet.com/news/xbox-live-gets-more-social-with-microsofts-beam-buy/\|title=Xbox Live gets more social with Microsoft's Beam buy\|website=CNET\|access-date=2016-08-11}}</ref><ref>{{Cite web\|url=~~http~~://money.cnn.com/2016/08/12/technology/microsoft-buys-beam/index.html\|title=Microsoft acquires gaming startup Beam run by 18-year-old\|last=O'Brien\|first=Sara Ashley\|date=2016-08-12\|website=CNNMoney\|access-date=2016-08-20}}</ref><ref name="tc-beamacquired"/> On October 26, 2016, Microsoft announced that Beam would be integrated into ].<ref name="ars-gamestreaming">{{cite web\|title=Game streaming coming to Windows 10, and bitstream coming to Xbox One\|url=https://arstechnica.com/gaming/2016/10/windows-creator-update-will-build-game-capture-functions-into-the-os/\|website=Ars Technica\|publisher=Conde Nast\|~~accessdate~~=26 October 2016}}</ref> Beam broadcasting was also integrated into ] on the March 2017 software update.<ref name="verge-xb1creators">{{cite web\|title=The Xbox One gets ~~Microsoft’s~~ Beam streaming and a faster interface today\|url=https://www.theverge.com/2017/3/29/15105796/xbox-one-march-update-microsoft-beam-streaming-dashboard-faster\|website=The Verge\|~~accessdate~~=26 May 2017}}</ref>

			On July 31, 2019, video game streamer ] announced that he would move exclusively from ] to Mixer beginning August 1. The deal was considered to be a major coup for Mixer, as Ninja had been among Twitch's top personalities, with over 14 million followers.<ref>{{cite news\|url=https://www.theverge.com/2019/8/1/20750393/ninja-mixer-exclusive-twitch-fortnite-streaming-gaming-announcement \|title=Ninja announces he is leaving Twitch to stream exclusively on Mixer \|website= ] \|access-date= 1 August 2019}}</ref><ref>{{Cite web\|url=https://www.theverge.com/2019/8/1/20750432/mixer-ninja-microsoft-twitch-youtube-streaming-fortnite\|title=What is Mixer, Ninja's new exclusive streaming home?\|last=Alexander\|first=Julia\|date=2019-08-01\|website=The Verge\|access-date=2019-08-01}}</ref><ref>{{Cite web\|url=https://variety.com/2019/digital/news/ninja-mixer-twitch-1203288169/\|title=Ninja Is Ditching Amazon's Twitch for Microsoft's Mixer\|last=Roettgers\|first=Janko\|date=2019-08-01\|website=Variety\|access-date=2019-08-01}}</ref> His wife and manager Jessica Blevins stated that the contract with Twitch had encumbered his ability to "grow his brand" outside of gaming, and that his interest in streaming had been deteriorating due to the perceived "toxic" of Twitch's community.<ref>{{Cite web\|url=https://www.theverge.com/2019/10/4/20898907/ninja-twitch-contract-mixer-streaming-microsoft-amazon\|title=Ninja left Twitch because his brand was too big for gaming\|last=Alexander\|first=Julia\|date=2019-10-04\|website=The Verge\|language=en\|access-date=2019-11-06}}</ref>
⚫	On May 25, 2017, Microsoft announced that Beam had been renamed Mixer, as the previous name could not be used globally.<ref>{{cite web\|title=Matt (Mixer co-founder) Twitter\|url=https://twitter.com/MattSalsamendi/status/867729664881471493\|website=Twitter\|~~accessdate~~=27 May 2017}}</ref> The re-branding came alongside the introduction of several new features, such as the ability for a user to co-host up to three other streams on their channel at once, as well as the companion mobile app Mixer Create. It was also announced that Mixer would receive top-level integration within the Xbox One dashboard, with a new tab curating Mixer streams.<ref name="polygon-renamedmixer">{{cite web\|title=~~Microsoft’s~~ Beam renamed to Mixer, adds co-op streaming (update)\|url=https://www.polygon.com/2017/5/25/15687502/beam-rebranding-mixer-microsoft-pc-xbox-one\|website=Polygon\|~~accessdate~~=26 May 2017}}</ref>

	On ~~July~~ ~~31,~~ 2019, ~~video~~ ~~game~~ ~~streamer~~ ] ~~announced~~ ~~that~~ he ~~would~~ ~~move~~ ~~exclusively~~ ~~from~~ ] to ~~Mixer~~ ~~beginning~~ ~~August~~ 1. ~~The~~ ~~deal~~ ~~was~~ ~~considered~~ to be a ~~major~~ ~~coup~~ ~~for~~ Mixer, as ~~Ninja~~ ~~had~~ ~~been~~ ~~among~~ ~~Twitch~~'s ~~top~~ ~~personalities~~, ~~with~~ ~~over~~ 14 ~~million~~ ~~followers~~.<ref>{{cite ~~news~~\|url=https://www.~~theverge~~.~~com/2019/8~~/1/~~20750393/ninja~~-~~mixer~~-~~exclusive~~-~~twitch~~-~~fortnite~~-~~streaming~~-~~gaming~~-~~announcement~~ \|title=~~Ninja~~ ~~announces~~ he is ~~leaving~~ ~~Twitch~~ to ~~stream~~ ~~exclusively on Mixer~~ \|website= ] \|access-date= ~~1 August~~ 2019}}</ref><ref>{{~~Cite~~ web\|url=https://www.~~theverge~~.~~com~~/~~2019~~/~~8/1/20750432/mixer~~-~~ninja~~-~~microsoft~~-~~twitch~~-~~youtube~~-~~streaming~~-~~fortnite~~\|title=~~What~~ is ~~Mixer,~~ ~~Ninja’s~~ ~~new~~ ~~exclusive~~ ~~streaming~~ ~~home?~~\|last=~~Alexander\|first=Julia~~\|date=2019~~-08-01~~\|website=~~The~~ ~~Verge~~\|access-date=2019~~-08-01~~}}</ref><ref>{{Cite web\|url=https://~~variety~~.com/2019/~~digital~~/~~news~~/~~ninja~~-mixer-~~twitch~~-~~1203288169/~~\|title=~~Ninja~~ Is ~~Ditching~~ ~~Amazon’s~~ ~~Twitch~~ ~~for~~ ~~Microsoft’s~~ Mixer\|last=~~Roettgers~~\|first=~~Janko~~\|date=2019-08-01\|website=~~Variety~~\|access-date=2019-08-01}}</ref> ~~His~~ ~~wife~~ ~~and manager Jessica Blevins~~ ~~stated that the contract with~~ ~~Twitch had encumbered his ability to "grow his brand" outside of gaming, and that his interest in streaming had been deteriorating due to the perceived "toxic" of Twitch's community~~.<ref>{{Cite web\|url=https://www.theverge.com/2019/10/4/~~20898907~~/~~ninja~~-twitch-~~contract~~-~~mixer~~-~~streaming~~-~~microsoft-amazon~~\|title=~~Ninja~~ ~~left~~ ~~Twitch~~ ~~because~~ ~~his~~ ~~brand~~ ~~was~~ ~~too~~ ~~big~~ ~~for~~ ~~gaming~~\|last=~~Alexander~~\|first=~~Julia~~\|date=2019-10-04\|website=The Verge\|language=en\|access-date=2019-11-06}}</ref>		A report by Streamlabs and Newzoo reported that in the third quarter of 2019, Mixer had a 188% quarter-by-quarter increase in the amount of unique hours of content being streamed on the service, but that the percentage of concurrent viewers had fallen by 11.7%.<ref>{{Cite web\|url=https://www.gamesindustry.biz/articles/2019-10-04-ninjas-move-to-mixer-fails-to-driver-viewership\|title=Mixer viewership down in Q3 despite Ninja's exclusivity deal\|website=GamesIndustry.biz\|date=October 8, 2019 \|language=en\|access-date=2019-10-28}}</ref> Mixer founders Boehm and Salsamendi both left Microsoft in October 2019.<ref>{{cite web \|url=https://www.gamesindustry.biz/articles/2019-10-02-mixer-co-founder-leaves-microsoft \|title=Mixer co-founder leaves Microsoft \|first=Brendan \|last=Sinclair \|date=2 October 2019 \|website=] \|access-date=October 15, 2019}}</ref><ref>{{cite web \|url=https://www.gamesindustry.biz/articles/2019-10-11-mixers-other-co-founder-also-leaves-microsoft \|title=Mixer's other co-founder also leaves Microsoft \|first=Rebekah \|last=Valentine \|date=11 October 2019 \|website=] \|access-date=October 15, 2019}}</ref> The same month, streamer ] also entered into an exclusivity agreement with Mixer,<ref>{{Cite web\|url=https://www.theverge.com/2019/10/24/20930647/twitch-shroud-mixer-microsoft-ninja-amazon-exclusive\|title=Twitch megastar Shroud is joining Ninja on Mixer as an exclusive streamer\|last=Alexander\|first=Julia\|date=2019-10-24\|website=The Verge\|language=en\|access-date=2019-10-28}}</ref> followed shortly afterward by KingGothalion.<ref>{{Cite web\|url=https://www.theverge.com/2019/10/28/20936859/mixer-twitch-king-gothalion-shroud-ninja\|title=Mixer adds another top streamer to its roster, which means its plan is working\|last=Stephen\|first=Bijan\|date=2019-10-28\|website=The Verge\|language=en\|access-date=2019-11-06}}</ref>

			On June 22, 2020, citing a poor market share and inability to scale in comparison to competing services, Microsoft announced that Mixer would be shut down on July 22, 2020. As part of an agreement to collaborate with ] (now Meta Platforms, Inc.) on aspects of its ] ] service, Mixer would redirect users to the ] service after it ceased operations, and some partnered streamers offered opportunities to join equivalent Facebook Gaming programs where applicable. Outstanding subscriptions and Embers were converted to ] credit.<ref name=":0">{{Cite web\|last=Warren\|first=Tom\|date=2020-06-22\|title=Microsoft is shutting down Mixer and partnering with Facebook Gaming\|url=https://www.theverge.com/2020/6/22/21299032/microsoft-mixer-closing-facebook-gaming-partnership-xcloud-features\|access-date=2020-06-22\|website=The Verge\|language=en}}</ref> Mixer's employees were transferred to the ] division.<ref name=":0" /> Meta Platforms, Inc. holds rights to Mixer trademarks.<ref>{{cite web \| url=https://tsdr.uspto.gov/#caseNumber=87980831&caseType=SERIAL_NO&searchType=statusSearch \| title=Trademark Status & Document Retrieval }}</ref>
	A report by Streamlabs and Newzoo reported that in the third quarter of 2019, Mixer had a 188% quarter-by-quarter increase in the amount of unique hours of content being streamed on the service, but that the percentage of concurrent viewers had fallen by 11.7%.<ref>{{Cite web\|url=https://www.gamesindustry.biz/articles/2019-10-04-ninjas-move-to-mixer-fails-to-driver-viewership\|title=Mixer viewership down in Q3 despite Ninja's exclusivity deal\|website=GamesIndustry.biz\|language=en\|access-date=2019-10-28}}</ref> Mixer founders Boehm and Salsamendi both left Microsoft in October 2019.<ref>{{cite web \|url=https://www.gamesindustry.biz/articles/2019-10-02-mixer-co-founder-leaves-microsoft \|title=Mixer co-founder leaves Microsoft \|first=Brendan \|last=Sinclair \|date=2 October 2019 \|website=] \|access-date=October 15, 2019}}</ref><ref>{{cite web \|url=https://www.gamesindustry.biz/articles/2019-10-11-mixers-other-co-founder-also-leaves-microsoft \|title=Mixer's other co-founder also leaves Microsoft \|first=Rebekah \|last=Valentine \|date=11 October 2019 \|website=] \|access-date=October 15, 2019}}</ref> The same month, streamer ] also entered into an exclusivity agreement with Mixer,<ref>{{Cite web\|url=https://www.theverge.com/2019/10/24/20930647/twitch-shroud-mixer-microsoft-ninja-amazon-exclusive\|title=Twitch megastar Shroud is joining Ninja on Mixer as an exclusive streamer\|last=Alexander\|first=Julia\|date=2019-10-24\|website=The Verge\|language=en\|access-date=2019-10-28}}</ref> followed shortly afterward by KingGothalion.<ref>{{Cite web\|url=https://www.theverge.com/2019/10/28/20936859/mixer-twitch-king-gothalion-shroud-ninja\|title=Mixer adds another top streamer to its roster, which means its plan is working\|last=Stephen\|first=Bijan\|date=2019-10-28\|website=The Verge\|language=en\|access-date=2019-11-06}}</ref>

	~~On June 22, 2020, citing a poor market share and inability~~ to ~~scale~~ ~~in comparison to competing services, Microsoft announced that Mixer will be shut down on July 22, 2020~~. As ~~part~~ of an ~~agreement~~ to ~~collaborate with ]~~ on ~~aspects of~~ its ] ~~] service, Mixer will redirect users to the ] service after it ceases operations, and partnered~~ streamers ~~will be offered opportunities to join equivalent Facebook Gaming programs where applicable. Outstanding subscriptions and Embers will be converted to ] credit.~~<ref ~~name=":0"~~>{{Cite web\|last=~~Warren~~\|first=~~Tom~~\|date=2020-06-22\|title=~~Microsoft~~ is ~~shutting~~ ~~down~~ Mixer ~~and~~ ~~partnering~~ ~~with~~ ~~Facebook~~ ~~Gaming~~\|url=https://www.theverge.com/2020/6/22/~~21299032~~/~~microsoft~~-mixer~~-closing~~-facebook-gaming-~~partnership-xcloud-features~~\|access-date=2020-06-22\|website=The Verge\|language=en}}</ref> ~~Mixer's~~ ~~intellectual~~ ~~property~~ ~~and~~ ~~staff~~ ~~will~~ be ~~transferred~~ to ~~the~~ ~~] division~~, ~~and~~ ~~incorporated~~ ~~into~~ ~~the product.<ref name=":0" /> Microsoft is releasing its contracts~~ with ~~exclusively-signed streamers~~.<ref>{{Cite web\|last=Stephen\|first=Bijan\|date=2020-06-22\|title=~~Ninja,~~ Shroud, ~~and~~ ~~other~~ ~~top~~ ~~Mixer~~ ~~streamers~~ ~~are~~ ~~now~~ ~~free~~ to ~~stream~~ on Twitch ~~again~~\|url=https://www.~~theverge~~.com/~~2020/6/22/21298963~~/ninja-~~shroud~~-~~mixer~~-~~facebook~~-~~gaming~~-~~twitch~~\|access-date=2020-06-22\|website=~~The Verge~~\|language=en}}</ref>		Attempting to visit mixer.com now results in a redirect to Facebook Gaming. Microsoft released its contracts with exclusively-signed streamers;<ref>{{Cite web\|last=Stephen\|first=Bijan\|date=2020-06-22\|title=Ninja, Shroud, and other top Mixer streamers are now free to stream on Twitch again\|url=https://www.theverge.com/2020/6/22/21298963/ninja-shroud-mixer-facebook-gaming-twitch\|access-date=2020-06-22\|website=The Verge\|language=en}}</ref> in August, Ninja held a stream on YouTube before returning to Twitch, while Shroud re-signed exclusively with Twitch.<ref>{{Cite web\|last=Stephen\|first=Bijan\|date=2020-08-11\|title=Shroud returns to Twitch, exclusively\|url=https://www.theverge.com/2020/8/11/21363758/shroud-twitch-exclusive-deal-michael-grzesiek-mixer\|access-date=2020-08-23\|website=The Verge\|language=en}}</ref><ref>{{Cite web\|last=Garrett\|first=Alexandra\|title=Fortnite streamer Ninja comes back to Twitch after Mixer closure\|url=https://www.cnet.com/news/fortnite-streamer-ninja-comes-back-to-twitch-after-mixer-closure/\|access-date=2020-08-23\|website=CNET\|language=en}}</ref>

	== References ==		== References ==
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	== External links ==		== External links ==
	{{Commons category\|Mixer logos\|Mixer (Website)}}		{{Commons category\|Mixer logos\|Mixer (Website)\|position=left}}
	* {{Official website\|https://mixer.com}}

	{{~~Cloud~~ ~~gaming~~ ~~and~~ streaming services}}		{{Video game live streaming services}}
	{{Internet streaming services}}		{{Internet streaming services}}
	{{Microsoft}}		{{Microsoft}}
	{{Xbox}}		{{Xbox}}

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Latest revision as of 23:47, 11 September 2024

Live streaming video platform

Mixer

Type of site	Streaming video
Available in	21 languages
List of languages Simplified Chinese Traditional Chinese Danish Dutch English (British and American) Finnish French German Italian Japanese Korean Norwegian Polish Portuguese (European and Brazilian) Russian Spanish (European and Mexican) Swedish Turkish
Owner	Microsoft
Founder(s)	Matthew Salsamendi James Boehm
URL	mixer.com (Redirects to Facebook Gaming)
Commercial	Yes
Launched	January 5, 2016; 8 years ago (2016-01-05)
Current status	Shut down operations as of July 22, 2020; 4 years ago (2020-07-22)

Mixer was an American video game live streaming platform. The service launched on January 5, 2016, as Beam, under the ownership of co-founders Matthew Salsamendi and James Boehm. The service placed an emphasis on interactivity, with low stream latency and a platform for allowing viewers to perform actions that can influence a stream.

The service was acquired by Microsoft in August 2016, after which it was renamed Mixer in 2017 and integrated into Microsoft's Xbox division (including top-level integration on Xbox One). In 2019, Mixer gained attention when it signed two top streamers from its main competitor, Twitch—Ninja and Shroud—to a contract with the service.

However, citing an inability to scale its operations, Microsoft announced on June 22, 2020 that Mixer would be shutting down by the end of July 22, and that an agreement had been made with Facebook for monetized channels to join similar programs on Facebook's game streaming platform. Microsoft officially shut down Mixer on July 22, 2020.

Features

Mixer used a low-latency streaming protocol known as FTL ("Faster Than Light"); the service states that this protocol only creates delays of less than a second between the original broadcast and when it is received by users, rather than 10–20 seconds, making it more appropriate for real-time interactivity between a streamer and their viewers. In addition, viewers can use buttons below a stream to interact with it, including voting, special effects, and influencing gameplay. Some interactions required users to spend "Sparks"—a currency accumulated while viewing streams. An SDK was available to integrate games with this system.

In November 2018, the site unveiled a major update branded as "Season 2", including features launching immediately, and plans for upcoming features. The update added automatic quality adjustment to the player, and "Skills"—a feature that can be used to trigger special animations and effects in chat. Some premium skills are purchased using the paid currency "Embers"; channels can receive revenue from Embers spent by their viewers. Partnered streamers can also receive payment bonuses based on the volume of Sparks spent on their channels. In April 2019, Mixer added "Channel Progression"—a level system for tracking users' engagement with a particular channel over time. Users can receive benefits to reward their long-term participation. Mixer's features also included CATbot, an auto chat filtration bot that helped remove unwanted chat content on streamers’ channels before chat ever saw it. CATbot's moderation level could be adjusted for all viewers or could be set according to viewers’ rank in Channel Progression.

Users could also purchase subscriptions to individual channels that are Mixer partners, which allowed access to exclusive emoticons, and adds a badge to their name in chat commemorate their support. Initially, these were priced at US$5.99 per month. In October 2019, Mixer announced that the price would be lowered to $4.99 (~$6.00 in 2023), matching the price of subscriptions on Twitch.

History

Beam launched on January 5, 2016. In May 2016, Beam won the Startup Battlefield competition at the TechCrunch Disrupt conference, receiving $50,000 (~$62,249 in 2023) in equity-free funding.

On August 11, 2016, Beam was acquired by Microsoft for an undisclosed amount. The service's team was integrated into the Xbox division. On October 26, 2016, Microsoft announced that Beam would be integrated into Windows 10. Beam broadcasting was also integrated into Xbox One on the March 2017 software update.

On May 25, 2017, Microsoft announced that Beam had been renamed Mixer, as the previous name could not be used globally. The re-branding came alongside the introduction of several new features, such as the ability for a user to co-host up to three other streams on their channel at once, as well as the companion mobile app Mixer Create. It was also announced that Mixer would receive top-level integration within the Xbox One dashboard, with a new tab curating Mixer streams.

On July 31, 2019, video game streamer Ninja announced that he would move exclusively from Twitch to Mixer beginning August 1. The deal was considered to be a major coup for Mixer, as Ninja had been among Twitch's top personalities, with over 14 million followers. His wife and manager Jessica Blevins stated that the contract with Twitch had encumbered his ability to "grow his brand" outside of gaming, and that his interest in streaming had been deteriorating due to the perceived "toxic" of Twitch's community.

A report by Streamlabs and Newzoo reported that in the third quarter of 2019, Mixer had a 188% quarter-by-quarter increase in the amount of unique hours of content being streamed on the service, but that the percentage of concurrent viewers had fallen by 11.7%. Mixer founders Boehm and Salsamendi both left Microsoft in October 2019. The same month, streamer Shroud also entered into an exclusivity agreement with Mixer, followed shortly afterward by KingGothalion.

On June 22, 2020, citing a poor market share and inability to scale in comparison to competing services, Microsoft announced that Mixer would be shut down on July 22, 2020. As part of an agreement to collaborate with Facebook, Inc. (now Meta Platforms, Inc.) on aspects of its xCloud cloud gaming service, Mixer would redirect users to the Facebook Gaming service after it ceased operations, and some partnered streamers offered opportunities to join equivalent Facebook Gaming programs where applicable. Outstanding subscriptions and Embers were converted to Microsoft Store credit. Mixer's employees were transferred to the Microsoft Teams division. Meta Platforms, Inc. holds rights to Mixer trademarks.

Attempting to visit mixer.com now results in a redirect to Facebook Gaming. Microsoft released its contracts with exclusively-signed streamers; in August, Ninja held a stream on YouTube before returning to Twitch, while Shroud re-signed exclusively with Twitch.

References

Bodnarescu, Florin (October 25, 2017). "Mixer bumps up support to 21 languages". Neowin.
Liano, Shannon (August 16, 2020). "Facebook is trying to win gamers over politely now that Microsoft's livestreaming platform is dead". CNN Business. Retrieved August 21, 2020.
"Microsoft launches a revamped version of Mixer into beta". TechCrunch. October 31, 2017. Retrieved November 6, 2019.
^ "Microsoft's Beam renamed to Mixer, adds co-op streaming (update)". Polygon. May 25, 2017. Retrieved May 26, 2017.
"Microsoft acquires game-streaming site, will integrate features into its games". Ars Technica. Conde Nast. August 11, 2016. Retrieved October 26, 2016.
Kaser, Rachel (December 5, 2018). "Mixer may have found the secret sauce for paying streamers full-time". The Next Web. Retrieved August 4, 2019.
Watts, Steve (November 1, 2018). "Microsoft's Mixer "Season 2" Update Adds New Features, Promises More To Come". GameSpot. Retrieved January 14, 2019.
"Microsoft's Mixer now lets streamers reward fans for participation, not just subscriptions". TechCrunch. April 30, 2019. Retrieved August 4, 2019.
"What is "Catbot"?". Mixer's Zendesk. Retrieved September 9, 2020.
Stephen, Bijan (October 30, 2019). "Mixer lowers its subscription price to better compete with Twitch". The Verge. Retrieved November 6, 2019.
^ "Microsoft acquires Beam interactive game live streaming service". TechCrunch. August 11, 2016. Retrieved October 26, 2017.
"Beam wants to turn gaming streams wildly dynamic". TechCrunch. May 9, 2016. Retrieved August 4, 2019.
"And the winner of TechCrunch Disrupt NY 2016 is… Beam". TechCrunch. May 11, 2016. Retrieved August 4, 2019.
"Xbox Live gets more social with Microsoft's Beam buy". CNET. Retrieved August 11, 2016.
O'Brien, Sara Ashley (August 12, 2016). "Microsoft acquires gaming startup Beam run by 18-year-old". CNNMoney. Retrieved August 20, 2016.
"Game streaming coming to Windows 10, and bitstream coming to Xbox One". Ars Technica. Conde Nast. October 26, 2016. Retrieved October 26, 2016.
"The Xbox One gets Microsoft's Beam streaming and a faster interface today". The Verge. March 29, 2017. Retrieved May 26, 2017.
"Matt (Mixer co-founder) Twitter". Twitter. Retrieved May 27, 2017.
"Ninja announces he is leaving Twitch to stream exclusively on Mixer". The Verge. Retrieved August 1, 2019.
Alexander, Julia (August 1, 2019). "What is Mixer, Ninja's new exclusive streaming home?". The Verge. Retrieved August 1, 2019.
Roettgers, Janko (August 1, 2019). "Ninja Is Ditching Amazon's Twitch for Microsoft's Mixer". Variety. Retrieved August 1, 2019.
Alexander, Julia (October 4, 2019). "Ninja left Twitch because his brand was too big for gaming". The Verge. Retrieved November 6, 2019.
"Mixer viewership down in Q3 despite Ninja's exclusivity deal". GamesIndustry.biz. October 8, 2019. Retrieved October 28, 2019.
Sinclair, Brendan (October 2, 2019). "Mixer co-founder leaves Microsoft". GamesIndustry.biz. Retrieved October 15, 2019.
Valentine, Rebekah (October 11, 2019). "Mixer's other co-founder also leaves Microsoft". GamesIndustry.biz. Retrieved October 15, 2019.
Alexander, Julia (October 24, 2019). "Twitch megastar Shroud is joining Ninja on Mixer as an exclusive streamer". The Verge. Retrieved October 28, 2019.
Stephen, Bijan (October 28, 2019). "Mixer adds another top streamer to its roster, which means its plan is working". The Verge. Retrieved November 6, 2019.
^ Warren, Tom (June 22, 2020). "Microsoft is shutting down Mixer and partnering with Facebook Gaming". The Verge. Retrieved June 22, 2020.
"Trademark Status & Document Retrieval".
Stephen, Bijan (June 22, 2020). "Ninja, Shroud, and other top Mixer streamers are now free to stream on Twitch again". The Verge. Retrieved June 22, 2020.
Stephen, Bijan (August 11, 2020). "Shroud returns to Twitch, exclusively". The Verge. Retrieved August 23, 2020.
Garrett, Alexandra. "Fortnite streamer Ninja comes back to Twitch after Mixer closure". CNET. Retrieved August 23, 2020.

External links

Video game live streaming services

Services

Bilibili CHZZK DLive DouYu Facebook Gaming Huya Live Kick SOOP Steam Trovo Live Twitch YouTube Gaming YY.com
Defunct	Azubu Caffeine Hitbox Mixer Smashcast

Category

v t e Live internet streaming services
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Free, ad-supported, television (FAST)	3ABN+ Pluto TV Sling Free Stirr Tubi Xumo
Discontinued	Aereo Azubu BlogTV Caffeine Hitbox.tv LocalBTV Locast Meerkat Mixer Peacock Free Periscope PlayStation Vue Stickam TVision Vidgo V Live
See also	Streaming video on demand services Streaming media Puffer (research study)

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