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#REDIRECT ] |
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{{merge to|Newsmax|date=December 2020|discuss=Talk:Newsmax#Proposed merge to Newsmax}} |
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{{short description|Conservative American news organization}} |
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{{R from merge}} |
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{{Infobox company |
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| name = Newsmax Media |
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| logo = Newsmax Media logo.svg |
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| type = Media |
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| foundation = {{Start date and age|1998|09|16}} |
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| founder = ], CEO |
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| key_people = Ken Chandler, ] for Newsmax magazine |
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| homepage = {{URL|http://www.newsmax.com/|newsmax.com}} |
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'''Newsmax Media''' is an ] news media organization founded by ] and based in ], ]. It operates a multiplatform network focused on ]<ref name="newsmax.com">Meyers, Jim. {{Webarchive|url=https://web.archive.org/web/20160601044610/http://www.newsmax.com/InsideCover/newsmax-nielsen-number-one/2010/01/17/id/346606/ |date=2016-06-01 }}, ''Newsmax.com'', January 17, 2010.</ref> media, including the news ] ], publishes the Franklin Prosperity Report and ''Newsmax'' magazine, and the ] ]. |
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==History== |
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Ruddy started Newsmax.com on September 16, 1998, supported by a group of investors, including the family of the late ] Director ]. Later, ], Ruddy's former employer at the '']'', invested in the fledgling company.<ref>Poe, pp. 171-172.</ref>{{Full citation needed}} One of the initial board members was author ] who edited a financial newsletter. Davidson's co-editor, ], former editor of '']'' and ], later became chairman of Newsmax.<ref>Poe, p. 100.</ref>{{Full citation needed}} |
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Other news figures who later joined the Newsmax board included ], the longtime ] chief correspondent who also serves as ] of ] (UPI) and Jeff Cunningham, former publisher of '']''. ] ], the former ] and ] during the ], also served as one of the company's founding board members. Former ] and ] and ] ], General ], Jr. served as special adviser to NewsMax.<ref> {{Webarchive|url=https://web.archive.org/web/20120523125532/http://www2.prnewswire.co.uk/cgi/news/release?id=68003 |date=2012-05-23 }}, PR Newswire</ref> |
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Ruddy aimed at creating an ] news company by building a team of ]s. In August 2001, talk radio host ] merged his monthly newsletter ''The Reagan Monitor'' with ''Newsmax Magazine'' and began writing a regular column for the publication.<ref name="Reagan">", Newsmax.com, August 14, 2001</ref> |
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In 2008, a profile in '']'' on Newsmax and founder Ruddy indicated the company generated revenues of approximately $25 million per year, and, according to the company, has been profitable for the past five years. In a 2009 ].com interview, Internet expert Nathan Richardson was asked to identify the "smartest thing on the web" today. Richardson identified Newsmax, among several websites, citing its success "monetizing the web."<ref>Smilie, Dirk, {{Webarchive|url=https://web.archive.org/web/20170819153605/https://www.forbes.com/2009/02/03/nathan-richardson-yahoo-business-media-0203_richardson.html |date=2017-08-19 }} Forbes.com article, February 3, 2009.</ref> |
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In March 2009, ''Forbes'' ran a feature on Newsmax describing it as a "media empire" and the "great right hope" of the ]. ''Forbes'' noted that after just a decade of operations it had become a "media powerhouse" and had surpassed such well-known sites as the ] in Web visitors. According to the ], Newsmax draws 3.8 million ]s monthly. ] ] was quoted as saying that Newsmax had become the "most influential Republican-leaning media outlet" in the nation.<ref name="forbes.com">Smillie, Dirk. {{Webarchive|url=https://web.archive.org/web/20090311044145/http://www.forbes.com/2009/03/06/newsmax-christopher-ruddy-business-media-ruddy.html |date=2009-03-11 }}, Forbes.com, March 6, 2009.</ref> |
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In a January 2010 profile on the company, the '']'' reported that the "rise of Newsmax" had defied the media trend and said that the Newsmax website was "one of the strongest conservative voices online". The paper said Newsmax had witnessed 40 percent growth rates per annum over the past decade, closing 2009 with $35 million revenues, up from $25 million the year before.<ref>{{cite news |last1=Edgecliffe-Johnson |first1=Andrew |title=Rise of Newsmax defies media trend |url=http://www.ft.com/cms/s/0/780adad6-fe15-11de-9340-00144feab49a.html |access-date=August 9, 2020 |work=] |date=January 10, 2010 |archive-url=https://archive.today/20110217123246/http://www.ft.com/cms/s/0/780adad6-fe15-11de-9340-00144feab49a.html |archive-date=2011-02-17 |url-status=unfit}}</ref>{{cbignore|bot=InternetArchiveBot}} |
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An April 2010 cover story for '']'' featured Newsmax as a model of future media companies called "Media Stations" that offer their audience audio, video, digital, and even print content.<ref name="The Rise of Newsmax">Santaniello, Beverly. {{Webarchive|url=https://web.archive.org/web/20110628133304/http://talkers.com/online/?p=4761 |date=2011-06-28 }} Talkers magazine, April 2010.</ref> |
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A 2010 '']'' story reported that the paper's long-time former ], Kenneth Chandler, was tapped as ''Newsmax Magazine's'' ]. CEO Ruddy also told the ''Post'' the company expected annual 2010 revenues to exceed $50 million.<ref>Kelly, Keith J. {{Webarchive|url=https://web.archive.org/web/20101207124918/http://www.nypost.com/p/news/business/newsweek_post_yet_to_be_filled_1nr9A5j4ItwnjCFvkaF06I |date=2010-12-07 }} New York Post, November 4, 2010.</ref> |
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Starting in April 2013, Newsmax.com and its affiliated sites drew 14.4 million unique visitors, leading comScore's News/Politics category over such sites as The Huffington Post Politics, Fox News Politics, CNN Politics, NBCNews.com Politics, and Politico.com in monthly viewership for two consecutive months.<ref>comScore. {{Webarchive|url=https://web.archive.org/web/20160817113242/http://www.talkers.com/2013/06/05/wednesday-june-5-2013/ |date=2016-08-17 }}, Talkers.com, June 5, 2013.</ref> |
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In 2014, Newsmax announced they would be starting a new television channel (later named as ]) as an alternative to ].<ref name=POL141018 /> |
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==Reach and influence== |
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A 2010 study released by Nielsen reported that Newsmax.com was the number one site for conservatives in the U.S., making it one of the most influential conservative news sites in the nation.<ref>{{cite news |title=Nielsen: Newsmax #1 Conservative Site in the Nation |url=https://www.newsmax.com/US/newsmax-nielsen-number-one/2010/01/17/id/346606/ |access-date=15 November 2020 |date=17 January 2010}} {{webarchive|url=https://web.archive.org/web/20120222112752/https://www.newsmax.com/US/newsmax-nielsen-number-one/2010/01/17/id/346606/|date=2012-02-22 }}</ref> Statistics for Newsmax.com in 2015 indicated that the readership consists mainly of Internet users over the age of 45, which aligns itself to the average age of Republican leaning voters, as gathered by ].<ref>{{cite web|url=http://people-press.org/report/517/political-values-and-core-attitudes|title=Independents Take Center Stage in Obama Era|date=21 May 2009|work=Pew Research Center for the People and the Press|access-date=18 April 2015|archive-date=10 March 2011|archive-url=https://web.archive.org/web/20110310050345/http://people-press.org/report/517/political-values-and-core-attitudes|url-status=live}}</ref> |
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A profile on Newsmax in '']'' described the company as a "potent force" in U.S. politics and noted the company's headquarters had become a must stop for Republican candidates seeking the party's 2012 nomination.<ref>Peters, Jeremy W. {{Webarchive|url=https://web.archive.org/web/20170318204004/http://www.nytimes.com/2011/07/11/business/media/newsmax-a-compass-for-conservative-politics.html |date=2017-03-18 }},''The New York Times'', July 10, 2011.</ref> |
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The company has increasingly attracted national and international leaders to its ] headquarters. Former President ], who describes Newsmax's ] Ruddy as a friend, made headlines when he visited Newsmax's offices during the summer of 2010.<ref>Lambiet, Jose. {{webarchive|url=https://archive.is/20101018052032/http://www.page2live.com/2010/08/16/bill-clintons-surprise-visit-to-conservative-newsmax/ |date=2010-10-18 }}, ''Page 2 Live'', August 16, 2010.</ref> |
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When ] stopped by the office for an interview, ] suggested the move was the clearest indication yet she was planning to run for ].<ref name="politics.usnews.com">Bedard, Paul. {{Webarchive|url=https://web.archive.org/web/20101219104846/http://politics.usnews.com/news/blogs/washington-whispers/2010/10/7/sarah-palin-takes-a-big-step-toward-2012-run-for-president.html |date=2010-12-19 }},''US News and World Report'', October 7, 2010.</ref> According to the magazine, Newsmax is a major player in GOP politics, as seen during the 2012 primaries.<ref name="politics.usnews.com"/> Visitors have also included Rep. ], Gov. ], Sen. ], Gov. ], former Massachusetts Gov. ], former Florida Gov. ], and former Sen. ], among others.<ref name="politics.usnews.com"/> |
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In addition to Newsmax.com, the company publishes ''Newsmax magazine'', which the company describes as one of the nation’s largest independent monthlies "with a conservative perspective." During 2015 the company reported a monthly readership of 400,000. In November 2005, ''Newsmax magazine'' earned a Silver Eddie award in the News/Commentary category of the Eddies, the journalism awards presented by ''Folio Magazine'' in New York City.<ref name="Folio">"".</ref> |
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]'s ] Jon Friedman attributed Newsmax's business success to a focus on its bottom line as a business rather than pushing a ].<ref>Friedman, Jon. {{Webarchive|url=https://web.archive.org/web/20201118180840/https://www.marketwatch.com/story/rush-limbaugh-matt-drudge-trail-newsmax |date=2020-11-18 }}, "Marketwatch.com", March 13, 2009.</ref> |
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In March 2014, Newsmax was profiled in ] by correspondent ]. The ] story detailed Newsmax's successful business model of targeting higher-incomed ]. The average age of a Newsmax online reader is 54.7 years of age. The profile detailed Newsmax's plans to launch a linear and ] cable channel, and suggested their revenue model which sells "a smorgasbord of political, health, and financial information, self-help books, and even vitamin supplements" could make the company uniquely competitive in this arena.<ref>Greenfeld, Karl Taro. {{Webarchive|url=https://web.archive.org/web/20170319162242/https://www.bloomberg.com/news/articles/2014-03-06/newsmaxs-chris-ruddy-preps-tv-network-to-rival-fox-news |date=2017-03-19 }}, ''Bloomberg Business'', March 6, 2014.</ref> |
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Following the ], ] saw a ratings spike. Nielsen reported Wednesday, November 4, 2020, that Newsmax drew 287,000 average viewers per minute in the keydaypart 9am to 4pm, outpacing CNBC with 285,000 viewers and Fox Business with 281,000. Newsmax was the first news agency to project that ] would win Florida. This has been speculated to be the driving factor for the viewership increase on election night because Fox News refused to call the state despite 90% of the votes having been counted.<ref>{{cite news |title=Newsmax TV Surpasses Fox Business, CNBC in Key Ratings |url=https://www.newsmax.com/newsfront/nielsen-tv-ratings-fox-business/2020/11/07/id/995929/ |access-date=15 November 2020 |date=9 November 2020}}</ref> This overall increase has also been partly attributed to Newsmax’s refusal to project ] the winner of the election while every other major news network, including ], projected that Biden would win by November 7, 2020 and their coverage of Trumps allegations of widespread election frauds<ref>{{cite news |title=Biden wins presidency, Trump denied second term in White House, Fox News projects |url=https://www.foxnews.com/politics/biden-wins-presidency-trump-fox-news-projects |access-date=15 November 2020 |date=7 November 2020 |archive-date=7 November 2020 |archive-url=https://web.archive.org/web/20201107164300/https://www.foxnews.com/politics/biden-wins-presidency-trump-fox-news-projects |url-status=live }}</ref><ref>{{cite news |title=Trump voters are flocking to a TV channel that claims Biden is not president-elect |url=https://www.cnn.com/2020/11/12/media/fox-news-newsmax-reliable-sources/index.html |access-date=15 November 2020 |date=12 November 2020 |archive-date=12 November 2020 |archive-url=https://web.archive.org/web/20201112102329/https://www.cnn.com/2020/11/12/media/fox-news-newsmax-reliable-sources/index.html |url-status=live }}</ref> |
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==Outlets and other ventures== |
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===Newsmax.com=== |
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{{Main|Newsmax}} |
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===Newsmax magazine=== |
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{{Infobox magazine |
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|title=Newsmax magazine |
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|image_file= |
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|image_caption=November 2012 edition of Newsmax magazine |
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|based=], ] |
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|frequency=Monthly |
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|issn=1546-5497}} |
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Newsmax Media publishes ''Newsmax magazine'', which the company describes as one of the nation's largest independent monthlies "with a conservative perspective." During 2019 the company reported a monthly readership of 300,000. In August 2001, talk radio host ] merged his monthly newsletter ''The Reagan Monitor'' with ''Newsmax Magazine'' and began writing a regular column for the publication.<ref name="Reagan">", Newsmax.com, August 14, 2001</ref> In November 2005, ''Newsmax magazine'' earned a Silver Eddie award in the News/Commentary category of the Eddies, the journalism awards presented by ''Folio Magazine'' in New York City.<ref name="Folio">"".</ref> |
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===Newsmax TV=== |
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{{Main|Newsmax TV}} |
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In 2014, Newsmax Media announced they would be starting a new television news channel. It was marketed to compete with ].<ref name=POL141018>{{cite web|url=http://www.politico.com/blogs/media/2014/05/newsmax-to-launch-channel-with-directv-189395.html|title=Newsmax To Launch Channel with DirecTV|publisher=Politico|access-date=October 18, 2014|date=May 29, 2014}}{{webarchive|url= https://web.archive.org/web/20140601170542/http://www.politico.com/blogs/media/2014/05/newsmax-to-launch-channel-with-directv-189395.html |date=2014-06-01}}</ref> On their website Newsmax said they expected to have up to 21 hours of original programming a day by the end of the summer. Later named as ] and launched in June 2014, it was originally available on ] and for free on the Newsmax website. |
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===Newsmax Adria=== |
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{{Interlanguage link|Newsmax Adria|WD=Q96411386}} is a partnership between Newsmax Media and ] that began operating in June 2020. The new partnership operates in most of the former ]n countries. It produces a newly retitled daily news bulletins ''Dnevnik Newsmax Adria'' on ] in ], and evening magazine program ''Pregled dana'' on ] in ]. |
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==Notes== |
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{{Reflist|30em}} |
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==External links== |
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{{Portal|Journalism|Companies}} |
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* {{Official website|http://newsmax.com|mobile=http://www.newsmax.com/m/}} |
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* ({{Date|2000-12-08}}) by ] |
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* ({{Date|2009-03-13}}) by ] |
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