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{{Advert|date=May 2020}}
{{Infobox company {{Infobox company
| name = Native Design Ltd. | name = Native Design Ltd.
| logo = File:Native_Design_Limited_logo_and_registered_trademark.png | logo =File:Native_Design_Limited_logo_and_registered_trademark.png
| type = Independent | type = Independent
| hq_location = ] and ] | hq_location = ] and ]
Line 7: Line 8:
| key_people = ], Founder and CEO | key_people = ], Founder and CEO
Marcus Hoggarth, President and CCO Marcus Hoggarth, President and CCO
| services = ]<br />]<br />Digital and Physical Product design<br />]<br />]<br />]<br/>]<br />Technology services<br />Business Transformation and Consulting<br />]
| services = Research and Analysis <br />
⚫ | num_employees = 200
Business and Innovation Strategy <br />
Industrial Design <br />
Product Design <br />
Digital UX/UI <br />
Service Design <br />
Packaging Design <br />
Technology Strategy <br />
Prototyping <br />
Engineering <br />
Internal Communications
⚫ | num_employees = 80
| foundation = {{start date|1997|09}} in ] | foundation = {{start date|1997|09}} in ]
| homepage = {{url|native.com}} | homepage =
}} }}


'''Native Design''' is an independent full-service design innovation firm of 80 employees with studios in London and San Francisco. Native has been awarded for developing innovative products and services across multiple industries for clients including ], ], ], ], ], ], ], ], ], ], , ], ], ], ], ], ], ], ], ] and ]. In 2021, Native spun out IoT consumer smart home technology company, . '''Native Design''' is a British design and innovation company <ref>{{cite web|last1=Dowdy|first1=Clare|title=Brand Britain|url=https://monocle.com/magazine/issues/49/brand-britain/|website=Monocle|access-date=20 June 2017}} {{subscription required}}</ref> whose work has been used by companies and institutions such as ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], Santander, and ].<ref>{{cite web|last1=Baker|first1=Hannah|title=Native Design's Morten Warren|url=http://www.director.co.uk/morten-warren-native-design-headspace-21-april-2015/|website=Director|access-date=25 July 2017}}</ref><ref>{{cite web|last1=Oakes|first1=Omar|title=AKQA co-founder James Hilton resurfaces at design studio Native|url=http://www.campaignlive.co.uk/article/akqa-co-founder-james-hilton-resurfaces-design-studio-native/1418172|website=Campaign|access-date=25 July 2017}}</ref><ref>{{cite web|last1=Oster|first1=Erik|title=AKQA Co-Founder James Hilton Joins Design Studio Native as Co-CCO|url=http://www.adweek.com/agencyspy/akqa-co-founder-james-hilton-joins-design-studio-native-as-co-cco/122159|website=Adweek|access-date=25 July 2017}}</ref><ref>{{cite web|last1=Dawood|first1=Sarah|title=AKQA co-founder James Hilton moves to Native|url=https://www.designweek.co.uk/issues/5-11-december-2016/akqa-co-founder-james-hilton-moves-native/|website=Design Week|access-date=25 July 2017}}</ref>


Native works across the spectrum from automotive to consumer electronics, telecommunications and healthcare. The company is based in London and San Francisco and employs 200 staff.
== History ==
Founded in 1997 by industrial designer ], Native expanded its services beyond industrial design and engineering into digital experience, technology, and strategy. It now offers a full-service innovation practice from research through to technology development and manufacturing for clients across industries including ], ], ], ], ], ] and ].


== Work and Awards == == History and work ==
Native Design was founded in 1997 by former Manager of Design at ], ]. Morten designed the "Emphasis Speakers" on the cover of Art of Noise's "]" album.
<u>Automotive</u>


After the success of their early work, the company developed a long-standing relationship <ref>{{cite book|last1=Nobuyuki|first1=Fu|title=Speaker Book 2017|date=2017|publisher=ONGAKU SHUPPAN-SHA|pages=14}}</ref> and collaboration with Bowers & Wilkins, designing earphones <ref>{{cite web|last1=Dowdy|first1=Clare|title=Design space: A more ergonomic earphone|url=https://www.ft.com/content/41f2efc6-c8fb-11e0-aed8-00144feabdc0|website=Financial Times|access-date=20 June 2017}}{{subscription required}}</ref> the Zeppelin iPod dock and loudspeaker <ref>{{cite web|last1=Ozler|first1=Levent|title=A Zeppelin in the Livingroom|url=https://www.dexigner.com/news/15623|website=Dexigner|access-date=20 June 2017}}</ref> and the PM1 loudspeaker.<ref>{{cite web|title=Bowers & Wilkins PM1 - exclusive interview with designer Morten Warren|url=http://blog.bowers-wilkins.com/news/new-products/bowers-wilkins-pm1-exclusive-interview-with-designer-morten-warren/|website=Bowers & Wilkins Blog|access-date=20 June 2017}}</ref> Morten is credited with being responsible for today's sleek, contemporary shape.<ref>https://www.mrporter.com/journal/journal_issue115/9</ref>
Native's relationship with ] and ] begun with developing an HMI for the Audi A8<ref>{{Cite web|last=Design|first=Native|title=Native {{!}} Audi|url=https://native.com/work/audi|access-date=2021-08-05|website=Native Design}}</ref>, launched in the ] before being deployed across the entire Audi range. The interface was then redesigned for ] ] luxury saloon<ref>{{Cite web|last=Design|first=Native|title=Native {{!}} Bentley|url=https://native.com/work/bentley|access-date=2021-08-05|website=Native Design}}</ref>.


Working with the HP Design Team in 2014, Native created the ], a touch screen computer with both vertical and horizontal screens, which "aims to help designers move between physical and digital platforms seamlessly".<ref>{{cite web|last1=Dawood|first1=Sarah|title=Hewlett Packard to launch dual-screen desktop computer|url=https://www.designweek.co.uk/hewlett-packard-to-launch-dual-screen-desktop-computer/|website=Design Week|access-date=20 June 2017}}</ref>
] begun working with Native in 2016 to build the ] Simulator (AVS)<ref>{{Cite web|last=Design|first=Native|title=Native {{!}} Ford|url=https://native.com/work/ford|access-date=2021-08-05|website=Native Design}}</ref>. The AVS was a demonstration platform that reimagined transportation choice and business models beyond the ]. The work generated hundreds of new patents and was honoured the ] Gold Award.
In 2015, HP's CEO ] called for a unification across HP's GBUs and thus kick-started concept visioning with Native.<ref>http://www.danielhuang.com/Laserjet-Refresh</ref>


Native was commissioned to create the new user experience and homepage for the BBC in 2015.<ref>{{cite web|last1=Baker|first1=Hannah|title=Morten Warren, Native Design|url=http://www.director.co.uk/morten-warren-native-design-headspace-21-april-2015/|website=Director|access-date=20 June 2017}}</ref>
<u>Consumer Electronics</u>


Coloplast employed Native to create the "Design DNA" in 2016, which won a Gold Lion at the Cannes Lions Festival of Creativity.<ref>{{cite web|last1=Oakes|first1=Omar|title=Google's wearable clothes idea wins Cannes Grand Prix for Product Design|url=http://www.campaignlive.com/article/googles-wearable-clothes-idea-wins-cannes-grand-prix-product-design/1399817|website=Campaign|access-date=20 June 2017}}</ref><ref>{{cite web|title=Cannes Lions 2016 - Product Design Gold Lion for COLOPLAST DESIGN DNA|url=https://www.youtube.com/watch?v=MFjItWPmSaY|website=Youtube|access-date=20 June 2017}}</ref><ref>{{cite web|last1=Gwynn|first1=Simon|title=UK companies lead nominations in Product Design Lions|url=http://www.campaignlive.co.uk/article/uk-companies-lead-nominations-product-design-lions/1399262|website=Campaign|access-date=20 June 2017}} {{subscription required}}</ref> Subsequently, Forbes named the company as one of the "Top 25 Most Innovative Companies of 2016".<ref>{{cite web|title=Top 25 Most Innovative Companies 2016|url=https://www.forbes.com/pictures/elem45igi/no-22-coloplast/#49bc59326dbe|website=Forbes|access-date=20 June 2017}}</ref>
The firm's work with ] gave rise to industry awards including , and ] Silver Pencils for the , , Pressure Vessel Subwoofer 2005, bent wood laminated B&W Nautilus 800, 803, 805 Series 1, 2 & 3<ref>{{Cite web|title=Bowers & Wilkins 800 Series Home Audio Speakers|url=https://www.bowerswilkins.com/home-audio/800-series|access-date=2021-08-05|website=www.bowerswilkins.com}}</ref> used in ], P3, P5 & P7 Headphones and the . The work has been credited with inspiring the 21st century's contemporary shape and iconic sleek aesthetic in audio technology.


Native was recently honoured with the International Design Excellence Gold Award<ref name=":0">{{Cite web|url=http://www.idsa.org/awards/idea/digital-interaction/definitive-autonomous-car-experience|title=The Definitive Autonomous Car Experience|last=IDSA|date=24 September 2018}}</ref> for its work with the ] on the creation of their future car experience known as the ] Simulator (AVS). It was created in response to global research and identifies the digital & physical experiences that people want when they no longer need to drive. AVS is a demonstration platform.<ref>{{Cite news|url=http://www.nbc-2.com/story/39159419/native-design-honored-with-international-design-excellence-gold-award|title=Native Design Honored With International Design Excellence Gold Award|date=24 September 2018|work=NBC 2}}</ref> The work generated hundreds of new patents for Ford<ref name=":0" />
Partnership between Native and ] re-defined the wayfinding category by creating a unified line-up across the TomTom range. The work was awarded and .


== Awards and recognition ==
<u>Telecommunications</u>
The company was the first British design company to win both Gold and Best in Show at the IDSA International Design Excellence Awards (IDEA).<ref>{{cite web|title=Morten Warren, I/IDSA|url=http://www.idsa.org/members/morten-warren|website=IDSA|access-date=28 June 2017}}</ref>


* Gold at the ] ] for the Definitive Autonomous Car Experience for ]<ref name=":0" />
In 2012 ] worked with Native to redesign their multi-platform (phone, tablet, notebook, and PC formats) multi-modal main website user experience and homepage.
*Gold at the ] ] for the Zeppelin ] dock and ] for ].<ref>{{Cite news|url=http://www.idsa.org/awards/idea/entertainment/zeppelin-ipod-speaker-dock|title=Zeppelin iPod Speaker Dock|date=2010-05-23|work=Industrial Designers Society of America - IDSA|access-date=2017-03-14|language=en}}</ref>

* Gold and Best in Show at the ] ] for the Design DNA for healthcare company ].<ref>{{Cite news|url=http://www.idsa.org/awards/idea/design-strategy/coloplast-design-dna|title=BEST IN SHOW - Coloplast Design DNA|date=2015-07-06|work=Industrial Designers Society of America - IDSA|access-date=2017-04-03|language=en}}</ref>
] hired Native to build a multichannel digital and physical ecosystem. Called "Select & Connect,"<ref>{{Cite web|last=Design|first=Native|title=Native {{!}} SFR|url=https://native.com/work/sfr|access-date=2021-08-05|website=Native Design}}</ref> the core concept centered around a modular plug-and-play set-top box. As new modules were added, relevant services and home automation systems, across all devices, activated to provide a completely cohesive user experience.
* Gold at the ] for the Design DNA for ].<ref>{{Cite web|url=http://www.canneslionsarchive.com/winners/entry/780751/coloplast-design-dna|title=Cannes Lions Winners :: Cannes Lions Archive|website=www.canneslionsarchive.com|access-date=2017-03-14}}</ref>

* 5 ] for the ] PHI Design Language Strategy.<ref>{{Cite web|url=http://red-dot.de/pd/online-exhibition/?lang=en&c=0&a=0&y=2016&i=0&oes=Native+Design|title=online-exhibition {{!}} Red Dot Award: Product Design|website=red-dot.de|language=en-US|access-date=2017-03-31}}</ref>
Launched in 10 markets in 2017, ] worked with Native to release a range of world-firsts in digital top-ups, integrated services and bespoke entertainment integration for over 250 million users<ref>{{Cite web|last=Design|first=Native|title=Native {{!}} Veon|url=https://native.com/work/veon|access-date=2021-08-05|website=Native Design}}</ref> across ], ], ] and ].

<u>Computing</u>

Native began a partnership with ] in 2000 that was later acquired by ]. Native built innovations including Q Control TV UX, HP Halo Telepresence UX, and the world's first internet connected printer in 2013 after CEO ] called for design unification across the business. Since then, Native and HP's design team, led by , have collaborated on several products, including and ].

<u>Biotechnology</u>

] employed Native in 2010 to create the "" to restore dignity and alleviate daily hardships of patients with stoma conditions. "" was awarded the and and awards, making Native the first British design firm to win both. Forbes named Coloplast 3rd in the "Top 25 Most Innovative Companies of 2016"<ref>{{Cite web|title=Top 25 Most Innovative Companies 2016.|url=https://www.forbes.com/pictures/57b48e16a7ea4331ac3530e4/top-25-most-innovative-co/|access-date=2021-08-05|website=Forbes|language=en}}</ref>

Native worked with the engineering team of next-generation sequencing company, ], to design the visual language for their equipment, data reporting and supporting literature. Native developed the design and engineering of the and redesigned the packaging of Illumina's consumables.

<u>Fast Moving Consumer Goods</u>

At the , Native and ] launched a digitally connected cocktail maker, the , designed as a direct-to-customer experience for Pernod Ricard's spirits brand made with sustainability and a circular economy in mind.

<u>Internet of Things</u>

Native was tasked to reinterpret physical and digital offerings with the "." Inclusive of a smart locking system and internal wifi hub, users could lock and unlock their devices from anywhere in the world. Native was then tasked to extend the innovation to their website with a full redesign.

In 2021, Native launched its own IoT consumer technology venture, .

== Services ==

* ]
* ]
* ]
* ]
* ]
* ]
* ]
* ]
* ]
* ]
* ]


== References == == References ==
{{Reflist|30em}} {{Reflist|30em}}

== External links ==
*


{{DEFAULTSORT:Native Design}} {{DEFAULTSORT:Native Design}}

Revision as of 13:41, 6 August 2021

This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (May 2020) (Learn how and when to remove this message)
Native Design Ltd.
Company typeIndependent
FoundedSeptember 1997 (1997-09) in London, England
HeadquartersLondon and San Francisco
Area servedWorldwide
Key peopleMorten Villiers Warren, Founder and CEO Marcus Hoggarth, President and CCO
ServicesStrategy
User experience
Digital and Physical Product design
Interaction design
Service design
Industrial design
Engineering
Technology services
Business Transformation and Consulting
Product development
Number of employees200

Native Design is a British design and innovation company whose work has been used by companies and institutions such as ABinBev, Audi, Bang & Olufsen, Baxter, BBC, Bentley, Bowers & Wilkins, Canal Plus, Coloplast, Diageo, Ford, Here, HP, Illumina, Microsoft, Nespresso, Novo Nordisk, Pernod Ricard, SFR, Skype, Santander, and Veon.

Native works across the spectrum from automotive to consumer electronics, telecommunications and healthcare. The company is based in London and San Francisco and employs 200 staff.

History and work

Native Design was founded in 1997 by former Manager of Design at Bowers & Wilkins, Morten Villiers Warren. Morten designed the "Emphasis Speakers" on the cover of Art of Noise's "Below the Waste" album.

After the success of their early work, the company developed a long-standing relationship and collaboration with Bowers & Wilkins, designing earphones the Zeppelin iPod dock and loudspeaker and the PM1 loudspeaker. Morten is credited with being responsible for today's sleek, contemporary shape.

Working with the HP Design Team in 2014, Native created the Sprout, a touch screen computer with both vertical and horizontal screens, which "aims to help designers move between physical and digital platforms seamlessly". In 2015, HP's CEO Meg Whitman called for a unification across HP's GBUs and thus kick-started concept visioning with Native.

Native was commissioned to create the new user experience and homepage for the BBC in 2015.

Coloplast employed Native to create the "Design DNA" in 2016, which won a Gold Lion at the Cannes Lions Festival of Creativity. Subsequently, Forbes named the company as one of the "Top 25 Most Innovative Companies of 2016".

Native was recently honoured with the International Design Excellence Gold Award for its work with the Ford Motor Company on the creation of their future car experience known as the Autonomous Vehicle Simulator (AVS). It was created in response to global research and identifies the digital & physical experiences that people want when they no longer need to drive. AVS is a demonstration platform. The work generated hundreds of new patents for Ford

Awards and recognition

The company was the first British design company to win both Gold and Best in Show at the IDSA International Design Excellence Awards (IDEA).

References

  1. Dowdy, Clare. "Brand Britain". Monocle. Retrieved 20 June 2017. (subscription required)
  2. Baker, Hannah. "Native Design's Morten Warren". Director. Retrieved 25 July 2017.
  3. Oakes, Omar. "AKQA co-founder James Hilton resurfaces at design studio Native". Campaign. Retrieved 25 July 2017.
  4. Oster, Erik. "AKQA Co-Founder James Hilton Joins Design Studio Native as Co-CCO". Adweek. Retrieved 25 July 2017.
  5. Dawood, Sarah. "AKQA co-founder James Hilton moves to Native". Design Week. Retrieved 25 July 2017.
  6. Nobuyuki, Fu (2017). Speaker Book 2017. ONGAKU SHUPPAN-SHA. p. 14.
  7. Dowdy, Clare. "Design space: A more ergonomic earphone". Financial Times. Retrieved 20 June 2017.(subscription required)
  8. Ozler, Levent. "A Zeppelin in the Livingroom". Dexigner. Retrieved 20 June 2017.
  9. "Bowers & Wilkins PM1 - exclusive interview with designer Morten Warren". Bowers & Wilkins Blog. Retrieved 20 June 2017.
  10. https://www.mrporter.com/journal/journal_issue115/9
  11. Dawood, Sarah. "Hewlett Packard to launch dual-screen desktop computer". Design Week. Retrieved 20 June 2017.
  12. http://www.danielhuang.com/Laserjet-Refresh
  13. Baker, Hannah. "Morten Warren, Native Design". Director. Retrieved 20 June 2017.
  14. Oakes, Omar. "Google's wearable clothes idea wins Cannes Grand Prix for Product Design". Campaign. Retrieved 20 June 2017.
  15. "Cannes Lions 2016 - Product Design Gold Lion for COLOPLAST DESIGN DNA". Youtube. Retrieved 20 June 2017.
  16. Gwynn, Simon. "UK companies lead nominations in Product Design Lions". Campaign. Retrieved 20 June 2017. (subscription required)
  17. "Top 25 Most Innovative Companies 2016". Forbes. Retrieved 20 June 2017.
  18. ^ IDSA (24 September 2018). "The Definitive Autonomous Car Experience".
  19. "Native Design Honored With International Design Excellence Gold Award". NBC 2. 24 September 2018.
  20. "Morten Warren, I/IDSA". IDSA. Retrieved 28 June 2017.
  21. "Zeppelin iPod Speaker Dock". Industrial Designers Society of America - IDSA. 2010-05-23. Retrieved 2017-03-14.
  22. "BEST IN SHOW - Coloplast Design DNA". Industrial Designers Society of America - IDSA. 2015-07-06. Retrieved 2017-04-03.
  23. "Cannes Lions Winners :: Cannes Lions Archive". www.canneslionsarchive.com. Retrieved 2017-03-14.
  24. "online-exhibition | Red Dot Award: Product Design". red-dot.de. Retrieved 2017-03-31.
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