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"Numanuma" specifically refers to a ]-based video of 19-year-old ] Gary Brolsma lip-synching the song energetically on his ]. All traces found so far seem to be clipped and out-of-sync near the end of the song. "Numanuma" specifically refers to a ]-based video of 19-year-old ] Gary Brolsma lip-synching the song energetically on his ]. All traces found so far seem to be clipped and out-of-sync near the end of the song.

The word "numanuma" comes from the words from a refrain of the song" ''"nu ma, nu ma iei"'' that mean roughly "(you) won't take, won't take me".


Gary Brolsma first posted his "Numa Numa Dance" on on December 12, ]. Since then it has had over 2,300,000 hits, popped up hundreds of websites and blogs and made appearances on ]'s '']'', ], and VH1's "]". Gary Brolsma first posted his "Numa Numa Dance" on on December 12, ]. Since then it has had over 2,300,000 hits, popped up hundreds of websites and blogs and made appearances on ]'s '']'', ], and VH1's "]".

Revision as of 21:33, 3 March 2005

File:Internet Numanuma.JPG
Numanuma video frame

Numanuma is a Internet meme based around the Romanian techno song Dragostea Din Tei by O-Zone. Translated in English it would be: The Outlaws - Love among the linden trees.

"Numanuma" specifically refers to a Flash-based video of 19-year-old American Gary Brolsma lip-synching the song energetically on his webcam. All traces found so far seem to be clipped and out-of-sync near the end of the song.

The word "numanuma" comes from the words from a refrain of the song" "nu ma, nu ma iei" that mean roughly "(you) won't take, won't take me".

Gary Brolsma first posted his "Numa Numa Dance" on Newgrounds.com on December 12, 2004. Since then it has had over 2,300,000 hits, popped up hundreds of websites and blogs and made appearances on ABC's Good Morning America, CNN, and VH1's "Best Week Ever".

Gary Brolsma is a teenager from the New York City suburb of Saddle Brook, New Jersey. Brolsma, reportedly, is not happy with his fame. According to The New York Times, he has become an "unwilling and embarrassed web celebrity". Brolsma has since stopped taking phone calls from the media, cancelling an appearance on NBC's Today Show on February 17, 2005 and not taking calls from The New York Times regarding the story.

Gary Brolsma's Numanuma video has arguably become one of the most famous online video clips since the birth of the World Wide Web. Even Gary Broslma's own name has become known in many coutries throughout the world, and his video clip is also responsible for popularizing many of O-Zone's songs, which were not well known outside Europe prior to Brolsma's Numanuma video.

File:Numanumanewspaper.jpg
New York Times article (February 26, 2005) about Gary Brolsma and the Numanuma dance.

There are a number of other videos using the song, including several Japanese cartoons based on 2ch Japanese ASCII art and a Lego dancing video.

Joi Ito has a good post discussing this current and growing meme.

See also: Internet phenomenon

External links

Press coverage

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