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The first MrBeast Burger location officially opened on November 10, 2020, in ].<ref name=":0" /> This location, which was a temporarily-redecorated Burger Boy restaurant, was the only physical location of the store. As part of a YouTube video, Donaldson advertised free food and gave away money, technology, and even a new car to patrons who lined up in the building's ].<ref>{{Cite news |last=<!--Not stated--> |first=<!--Not stated--> |date=December 22, 2020 |title=Burgers with a side of iPads? YouTuber opens fast-food chain, gives away money, gadgets |language=en |work=] |publisher=] |location=Noida, Uttar Pradesh, India |publication-place=New Delhi, India |url=https://indianexpress.com/article/trending/trending-globally/mrbeast-youtube-burger-ipad-gifts-7112546/ |url-status=live |access-date=January 26, 2021 |archive-url=https://web.archive.org/web/20221018220955/https://indianexpress.com/article/trending/trending-globally/mrbeast-youtube-burger-ipad-gifts-7112546/ |archive-date=October 18, 2022 |oclc=70274541}}</ref> The event attracted thousands of customers, with the line reaching as far as 20 miles at times.<ref>{{Cite web |last=Weiss |first=Geoff |date=December 21, 2020 |title=MrBeast's Latest Video Stunt Spawns Nationwide, Delivery-Only Burger Chain |url=https://www.tubefilter.com/2020/12/21/mrbeast-video-stunt-spawns-burger-chain/ |url-status=live |archive-url=https://web.archive.org/web/20221020134525/https://www.tubefilter.com/2020/12/21/mrbeast-video-stunt-spawns-burger-chain/ |archive-date=October 20, 2022 |access-date=January 26, 2021 |website=Tubefilter |language=en}}</ref> | The first MrBeast Burger location officially opened on November 10, 2020, in ].<ref name=":0" /> This location, which was a temporarily-redecorated Burger Boy restaurant, was the only physical location of the store. As part of a YouTube video, Donaldson advertised free food and gave away money, technology, and even a new car to patrons who lined up in the building's ].<ref>{{Cite news |last=<!--Not stated--> |first=<!--Not stated--> |date=December 22, 2020 |title=Burgers with a side of iPads? YouTuber opens fast-food chain, gives away money, gadgets |language=en |work=] |publisher=] |location=Noida, Uttar Pradesh, India |publication-place=New Delhi, India |url=https://indianexpress.com/article/trending/trending-globally/mrbeast-youtube-burger-ipad-gifts-7112546/ |url-status=live |access-date=January 26, 2021 |archive-url=https://web.archive.org/web/20221018220955/https://indianexpress.com/article/trending/trending-globally/mrbeast-youtube-burger-ipad-gifts-7112546/ |archive-date=October 18, 2022 |oclc=70274541}}</ref> The event attracted thousands of customers, with the line reaching as far as 20 miles at times.<ref>{{Cite web |last=Weiss |first=Geoff |date=December 21, 2020 |title=MrBeast's Latest Video Stunt Spawns Nationwide, Delivery-Only Burger Chain |url=https://www.tubefilter.com/2020/12/21/mrbeast-video-stunt-spawns-burger-chain/ |url-status=live |archive-url=https://web.archive.org/web/20221020134525/https://www.tubefilter.com/2020/12/21/mrbeast-video-stunt-spawns-burger-chain/ |archive-date=October 20, 2022 |access-date=January 26, 2021 |website=Tubefilter |language=en}}</ref> | ||
Although police worked to control traffic, the line eventually became too long to handle and, at the request of the police department, the line was closed.<ref>{{Cite web |last=Behr |first=Felix |date=December 28, 2020 |title=This YouTube Star Just Started His Own Burger Chain |url=https://www.mashed.com/303180/this-youtube-star-just-started-his-own-burger-chain/ |url-status=live |archive-url=https://web.archive.org/web/20221203134503/https://www.mashed.com/303180/this-youtube-star-just-started-his-own-burger-chain/ |archive-date=December 3, 2022 |access-date=26 January 2021 |website=Mashed.com |language=en}}</ref><ref>{{Cite news |last=<!--Not stated--> |first=<!--Not stated--> |date=December 23, 2020 |title=This American YouTuber pays people to eat a burger at his newly opened restaurant - Times of India |language=en |work=] |publisher=] |location=Mumbai, Maharashtra, India |url=https://timesofindia.indiatimes.com/life-style/food-news/this-american-youtuber-pays-people-to-eat-a-burger-at-his-newly-opened-restaurant/articleshow/79923982.cms |url-status=live |access-date=January 27, 2021 |archive-url=https://web.archive.org/web/20221016201900/https://timesofindia.indiatimes.com/life-style/food-news/this-american-youtuber-pays-people-to-eat-a-burger-at-his-newly-opened-restaurant/articleshow/79923982.cms |archive-date=October 16, |
Although police worked to control traffic, the line eventually became too long to handle and, at the request of the police department, the line was closed.<ref>{{Cite web |last=Behr |first=Felix |date=December 28, 2020 |title=This YouTube Star Just Started His Own Burger Chain |url=https://www.mashed.com/303180/this-youtube-star-just-started-his-own-burger-chain/ |url-status=live |archive-url=https://web.archive.org/web/20221203134503/https://www.mashed.com/303180/this-youtube-star-just-started-his-own-burger-chain/ |archive-date=December 3, 2022 |access-date=26 January 2021 |website=Mashed.com |language=en}}</ref><ref>{{Cite news |last=<!--Not stated--> |first=<!--Not stated--> |date=December 23, 2020 |title=This American YouTuber pays people to eat a burger at his newly opened restaurant - Times of India |language=en |work=] |publisher=] |location=Mumbai, Maharashtra, India |url=https://timesofindia.indiatimes.com/life-style/food-news/this-american-youtuber-pays-people-to-eat-a-burger-at-his-newly-opened-restaurant/articleshow/79923982.cms |url-status=live |access-date=January 27, 2021 |archive-url=https://web.archive.org/web/20221016201900/https://timesofindia.indiatimes.com/life-style/food-news/this-american-youtuber-pays-people-to-eat-a-burger-at-his-newly-opened-restaurant/articleshow/79923982.cms |archive-date=October 16, 2022 |issn=0971-8257 |oclc=23379369}}</ref> Donaldson uploaded a video of this event to his YouTube channel on December 19, 2020, where he officially announced the chain's opening with pop-up and contracted 300 locations across the United States.<ref name="I Opened A Restaurant That Pays You To Eat At It">{{Cite AV media |url=https://www.youtube.com/watch?v=dg2Ag3e8W-Q |title=I Opened A Restaurant That Pays You To Eat At It |date=December 19, 2020 |last=Donaldson |first=Jimmy |type=Video |language=en |publisher=MrBeast |author-link=MrBeast |time=9:31 |access-date=26 January 2020 |archive-url=https://web.archive.org/web/20230207134954/https://www.youtube.com/watch?v=dg2Ag3e8W-Q |archive-date=7 February 2023 |url-status=live |via=]}}</ref> Donaldson also announced that a portion of each order would be donated to charities helping to ensure ] worldwide.<ref>{{Cite web |last=<!--Not stated--> |first=<!--Not stated--> |date=December 24, 2020 |title=This YouTuber pays people to eat at his restaurant |url=https://www.businesstoday.in/latest/trends/this-american-youtuber-pays-people-to-eat-burger-at-his-restaurant-mr-beast-jimmy-donaldson/story/425896.html |url-status=live |archive-url=https://web.archive.org/web/20221021012531/https://www.businesstoday.in/latest/trends/story/this-american-youtuber-pays-people-to-eat-burger-at-his-restaurant-mr-beast-jimmy-donaldson-282510-2020-12-24 |archive-date=October 21, 2022 |access-date=January 27, 2021 |website=www.businesstoday.in |language=en}}</ref><ref>{{Cite web |last=<!--Not stated--> |first=<!--Not stated--> |date=8 January 2021 |title=You Can Now Order MrBeast's Delivery Only Burgers in Dallas, Houston, Austin and Surrounding Cities |url=https://texasislife.com/food/you-can-now-order-mrbeasts-delivery-only-burgers-in-dallas-houston-austin-and-surrounding-cities/ |url-status=live |archive-url=https://web.archive.org/web/20220212110540/https://texasislife.com/food/you-can-now-order-mrbeasts-delivery-only-burgers-in-dallas-houston-austin-and-surrounding-cities/ |archive-date=12 February 2022 |access-date=27 January 2021 |website=Texas is Life |language=en-US}}</ref> | ||
MrBeast Burger rapidly rose to popularity after it was announced. Shortly after the video was uploaded, it reached the #1 trending spot on YouTube, and the corresponding MrBeast Burger apps rose to the top spot on the ] and ]. The apps were downloaded at such a rate that servers became overwhelmed, causing temporary service outages for some users.<ref name=":2">{{cite web |last1=Watson |first1=Amie |title=The Untold Truth Of MrBeast Burger - Mashed |url=https://www.mashed.com/308763/the-untold-truth-of-mrbeast-burger/ |website=Mashed.com |access-date=26 January 2021 |date=7 January 2021}}</ref> The issue was fixed shortly thereafter. Due to its surge in popularity, almost all of the pop-up and contracted 300 locations reported running out of food on the first night.<ref>{{Cite web |last=Wilusz |first=Ryan |date=8 January 2021 |title=Charitable YouTube star MrBeast is selling food out of a Knoxville ghost kitchen |url=https://www.knoxnews.com/story/news/2021/01/09/youtube-star-mrbeast-selling-food-out-knoxville-ghost-kitchen/6584459002/ |url-status=live |archive-url=https://web.archive.org/web/20220814182529/https://www.knoxnews.com/story/news/2021/01/09/youtube-star-mrbeast-selling-food-out-knoxville-ghost-kitchen/6584459002/ |archive-date=14 August 2022 |access-date=27 January 2021 |website=Knoxville News Sentinel |language=en-US}}</ref> | MrBeast Burger rapidly rose to popularity after it was announced. Shortly after the video was uploaded, it reached the #1 trending spot on YouTube, and the corresponding MrBeast Burger apps rose to the top spot on the ] and ]. The apps were downloaded at such a rate that servers became overwhelmed, causing temporary service outages for some users.<ref name=":2">{{cite web |last1=Watson |first1=Amie |title=The Untold Truth Of MrBeast Burger - Mashed |url=https://www.mashed.com/308763/the-untold-truth-of-mrbeast-burger/ |website=Mashed.com |access-date=26 January 2021 |date=7 January 2021}}</ref> The issue was fixed shortly thereafter. Due to its surge in popularity, almost all of the pop-up and contracted 300 locations reported running out of food on the first night.<ref>{{Cite web |last=Wilusz |first=Ryan |date=8 January 2021 |title=Charitable YouTube star MrBeast is selling food out of a Knoxville ghost kitchen |url=https://www.knoxnews.com/story/news/2021/01/09/youtube-star-mrbeast-selling-food-out-knoxville-ghost-kitchen/6584459002/ |url-status=live |archive-url=https://web.archive.org/web/20220814182529/https://www.knoxnews.com/story/news/2021/01/09/youtube-star-mrbeast-selling-food-out-knoxville-ghost-kitchen/6584459002/ |archive-date=14 August 2022 |access-date=27 January 2021 |website=Knoxville News Sentinel |language=en-US}}</ref> |
Revision as of 01:47, 21 August 2023
American fast food chain
Industry | Fast food |
---|---|
Founded | December 19, 2020; 4 years ago (December 19, 2020) in Wilson, North Carolina |
Founder | Jimmy Donaldson in partnership with Virtual Dining Concepts, LLC |
Number of locations | 1 physical restaurant (2022) |
Area served |
|
Products |
|
Website | mrbeastburger |
MrBeast Burger is an American virtual restaurant founded and developed by internet personality Jimmy Donaldson (MrBeast), in partnership with Virtual Dining Concepts, LLC. There are virtual locations in North America and Europe, with plans to expand to more countries and increase the number of locations exponentially.
The chains feature a menu consisting of various burgers, french fries, desserts, and canned beverages. Customers order food from a delivery app, which in turn is prepared at the brick-and-mortar locations of contracted restaurants.
History
Pre-release
Although it is unclear when Donaldson began working on MrBeast Burger, he said on his Twitter account that he had been planning on the release "for forever". Will Hyde, a manager for Donaldson's YouTube channel, said that the project had been in the works for several months, while Reed Duchscher, another manager, stated that it had been planned for over a year. The official Twitter account for MrBeast Burger was created on August 12, 2020, and locations began appearing to users on delivery apps days before the official release.
Official opening
The first MrBeast Burger location officially opened on November 10, 2020, in Wilson, North Carolina. This location, which was a temporarily-redecorated Burger Boy restaurant, was the only physical location of the store. As part of a YouTube video, Donaldson advertised free food and gave away money, technology, and even a new car to patrons who lined up in the building's drive-through. The event attracted thousands of customers, with the line reaching as far as 20 miles at times.
Although police worked to control traffic, the line eventually became too long to handle and, at the request of the police department, the line was closed. Donaldson uploaded a video of this event to his YouTube channel on December 19, 2020, where he officially announced the chain's opening with pop-up and contracted 300 locations across the United States. Donaldson also announced that a portion of each order would be donated to charities helping to ensure food security worldwide.
MrBeast Burger rapidly rose to popularity after it was announced. Shortly after the video was uploaded, it reached the #1 trending spot on YouTube, and the corresponding MrBeast Burger apps rose to the top spot on the Apple App Store and Google Play Store. The apps were downloaded at such a rate that servers became overwhelmed, causing temporary service outages for some users. The issue was fixed shortly thereafter. Due to its surge in popularity, almost all of the pop-up and contracted 300 locations reported running out of food on the first night.
Three months after its opening, MrBeast Burger passed 1 million burgers sold.
On April 26, 2021, MrBeast Burger announced a partnership with YouTuber Dream involving the introduction of a new limited-time Dream Burger featuring two smashed beef patties, American cheese, lettuce, mayo, bacon, two pickles, and smashed avocado.
On October 7, 2021, Christopher Hedgecock, a MrBeast Burger customer living in Portland, Oregon, filed a class action complaint against Virtual Dining Concepts, the MrBeast Burger partner. Hedgecock claimed to have been overcharged by $3.16 on a Beast Style Burger Combo - a charge that Virtual Dining Concepts had hidden and "misrepresented" as tax, despite Oregon law prohibiting the charge of sales tax on fast food.
On March 18, 2022, Donaldson uploaded a video on his MrBeast 2 channel, titled "I Made 100 People Try This!". It featured the release of the newest item on the MrBeast Burger menu, the Shrek Quesadilla. Universal Studios had allowed him to license the Shrek IP. The quesadilla consists of two beef patties, cheese, pickles, and onions.
Expansion
Since its initial opening, plans for the expansion of MrBeast Burger locations have been announced. Following complaints from fans who did not live in areas served by delivery, Donaldson acknowledged the issue and stated that efforts were underway to double and triple the number of locations.
The first locations in Canada were opened in early February, with locations in Toronto, Edmonton, Calgary, with additional locations opening shortly after in Vancouver, Halifax and in Winnipeg. The first locations in the United Kingdom (UK) opened in early May, with five locations.
On August 30, 2022, Donaldson announced that he would bring a MrBeast Burger shop to the American Dream Mall in East Rutherford, New Jersey, near New York City, to be the location of his first U.S. restaurant. The restaurant then proceeded to open on September 4, 2022, where thousands of patrons flooded the mall so much so that New Jersey state troopers were called in to control the crowd situation.
It will also open its first Southeast Asian virtual location in the Philippines on March 22, 2023, in partnership with JustKitchen Philippines and GrabFood.
MrBeast Burger has over 300 virtual locations across the US mainland, and a location in Puerto Rico. In 2023, the business came to Mexico.
Post-release regrets
On June 17, 2023, after a fan tweeted a query on the deletion of the MrBeast Burger announcement video, Donaldson replied, stating that he is "moving on from MrBeast Burger" to "focus on Feastables and making snacks." He expressed wishes to shut down MrBeast Burger due to fears that quality cannot be guaranteed. He said he regrets signing "a bad deal" with Virtual Dining Concepts, LLC, but said the company "won’t let me stop even though it’s terrible for my brand." Donaldson's replies were deleted soon after.
Reception
Quality concerns
Upon opening, MrBeast Burger received mixed reviews. Many customers shared their opinions on Twitter, with some praising the chain while others complained of poor service, long wait times, and an unappealing presentation. Additionally, accusations surfaced that chains were serving raw food. YouTubers Josh Carrott and Ollie Kendal tasted the takeaway menu on their channel "Jolly"; one hamburger was shown served on a moldy bun.
Although many customers tried to contact Donaldson to express their complaints directly, others came to Donaldson's defense and redirected the blame to the restaurants preparing the orders. Because the chain is operated as a ghost kitchen, the orders are cooked by staff of the contracted restaurant, hence the quality of an order can be dependent on the location it was ordered from. Donaldson addressed the complaints on Twitter, stating, "I’ll be the first to admit we are not perfect!...ome people had problems and I will gladly refund them and do what I have to to make it right!"
Benefit to struggling restaurants
MrBeast Burger became a second source of revenue for struggling restaurants during the COVID-19 pandemic. The chain featured a menu that easily suits many restaurant kitchens without the need for new equipment or training. One location outside Dallas reported earning over $7,000 on their first day open. Most of the restaurants which MrBeast Burger operates from are Buca di Beppos, Bertucci's, and Bravo! Italian Kitchens, but other restaurants can also apply to become a MrBeast Burger location.
Lawsuit
On July 31, 2023, Donaldson filed suit against MrBeast Burger company Virtual Dining Concepts for breach of contract and failing to uphold the quality of MrBeast Burger. Donaldson's complaint states his belief that the company behind his chain has failed to uphold the quality he so desired, alleging that Virtual Dining Concepts was more focused on its own growth than the quality of the venture's product, citing customers receiving the burger as "indedible", "revolting" and "the worst burger" they have ever tasted. The filing also stated that Virtual Dining Concepts trademarked Mr. Beast without the knowledge nor consent of Donaldson, and because of such, Donaldson has not received any monetary compensation from MrBeast Burger.
Virtual Dining's lawyers quickly dismissed the complaints and alleged that Donaldson's allegations are "riddled with false statements and inaccuracies", noting that Donaldson recently attempted to negotiate a new contract with Virtual Dining. The firm, represented by Greenberg Traurig, further claims that Donaldson used "bullying tactics" in order to escape from his existing contractual obligations without sensible reasoning. Virtual Dining "had hoped Mr. Donaldson would act honorably", but said he had "elevated greed over his word and the truth", and that he "will face the consequences in court when files it [sic] claims against him". The case will be heard in the United States District Court for the Southern District of New York, with no judge assigned as of yet.
See also
References
- ^ Kanzler, Kaitlyn (September 4, 2022). "Beast Mode at American Dream: MrBeast Burger opens first location to thousands of fans". North Jersey Media Group. Woodland Park, NJ , USA. Archived from the original on September 5, 2022. Retrieved September 5, 2022.
- "Sweden". MrBeast Burger. Retrieved June 21, 2023.
- "MrBeast Burger Crashes the Virtual Dining Scene". QSR magazine. December 21, 2020. Archived from the original on October 20, 2022. Retrieved January 26, 2021.
- Weiss, Geoff (November 3, 2021). "MrBeast Burger Adds Vegan Options In Partnership With Impossible Foods". Tubefilter. Retrieved November 22, 2021.
- ^ Perine, Aaron (December 20, 2022). "MrBeast Announces Plan to Expand MrBeast Burger Restaurants". comicbook / irl. Archived from the original on October 21, 2022. Retrieved January 26, 2021.
- ^ MrBeast (December 20, 2020). "I see your tweets and I'm trying to double and triple the amount of restaurants asap! I want you all to be able to try a MrBeast Burgers" (Tweet). Retrieved March 24, 2021 – via Twitter.
- Post, Susan (January 7, 2021). "YouTuber MrBeast Brings Burgers to Columbus". Columbus Underground. Archived from the original on October 18, 2022. Retrieved January 27, 2021.
- "YouTube Star Brings "Ghost Kitchen" Burger Chain to Pasadena – Pasadena Weekendr". The Pasadena Now WEEKENDR. December 22, 2020. Archived from the original on October 18, 2022. Retrieved January 26, 2021.
- Zwiezen, Zack (January 10, 2021). "I Accidentally Ordered Burgers From A YouTuber". Kotaku. Archived from the original on October 17, 2022. Retrieved January 27, 2021.
- ^ Olphin, Olivia (November 11, 2020). "Mr Beast Burger: YouTuber takes over Burger Boy restaurant for a good cause". The Focus. Wilson Daily Times. Archived from the original on October 20, 2022. Retrieved January 26, 2021.
- Gwilliam, Michael (January 5, 2021). "MrBeast's manager explains how MrBeast Burger & restaurants were picked". Dexerto. Archived from the original on December 2, 2022. Retrieved February 7, 2022.
- Tierney, Kevin (November 26, 2020). "Second Seamless page pops up with Plymouth Meeting Mall's address. Plus, more on Flavortown". MoreThanTheCurve. Archived from the original on October 16, 2022. Retrieved January 26, 2021.
- Written at Noida, Uttar Pradesh, India. "Burgers with a side of iPads? YouTuber opens fast-food chain, gives away money, gadgets". The Indian Express. New Delhi, India: Indian Express Limited. December 22, 2020. OCLC 70274541. Archived from the original on October 18, 2022. Retrieved January 26, 2021.
- Weiss, Geoff (December 21, 2020). "MrBeast's Latest Video Stunt Spawns Nationwide, Delivery-Only Burger Chain". Tubefilter. Archived from the original on October 20, 2022. Retrieved January 26, 2021.
- Behr, Felix (December 28, 2020). "This YouTube Star Just Started His Own Burger Chain". Mashed.com. Archived from the original on December 3, 2022. Retrieved January 26, 2021.
- "This American YouTuber pays people to eat a burger at his newly opened restaurant - Times of India". The Times of India. Mumbai, Maharashtra, India: The Times Group. December 23, 2020. ISSN 0971-8257. OCLC 23379369. Archived from the original on October 16, 2022. Retrieved January 27, 2021.
- Donaldson, Jimmy (December 19, 2020). I Opened A Restaurant That Pays You To Eat At It (Video). MrBeast. Event occurs at 9:31. Archived from the original on February 7, 2023. Retrieved January 26, 2020 – via YouTube.
- "This YouTuber pays people to eat at his restaurant". www.businesstoday.in. December 24, 2020. Archived from the original on October 21, 2022. Retrieved January 27, 2021.
- "You Can Now Order MrBeast's Delivery Only Burgers in Dallas, Houston, Austin and Surrounding Cities". Texas is Life. January 8, 2021. Archived from the original on February 12, 2022. Retrieved January 27, 2021.
- ^ Watson, Amie (January 7, 2021). "The Untold Truth Of MrBeast Burger - Mashed". Mashed.com. Retrieved January 26, 2021.
- Wilusz, Ryan (January 8, 2021). "Charitable YouTube star MrBeast is selling food out of a Knoxville ghost kitchen". Knoxville News Sentinel. Archived from the original on August 14, 2022. Retrieved January 27, 2021.
- Guzkowski, Joe (March 12, 2021). "Breaking Down MrBeast Burger's first 1 Million Burgers". Restaurant Business Online. Retrieved March 16, 2021.
- "MrBeast Burger Releases New Dream Burger". QSR magazine. April 26, 2021. Archived from the original on October 16, 2022. Retrieved April 27, 2021.
- "Class Action Claims Mr. Beast Burger Charged Hidden Tax on Fast Food in Oregon". ClassAction.org. October 11, 2021. Retrieved August 2, 2023.
- "Hedgecock v. Virtual Dining Concepts, LLC" (PDF). ClassAction.org. October 7, 2021. Retrieved August 2, 2023.
- "MrBeast Burger goes green with the Shrek Quesadilla". March 16, 2022.
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- "YouTube sensation MrBeast's burger chain coming to PH". ABS-CBN News. March 21, 2023.
- "MrBeast Burger Comes to Philippines". GameOPS. March 21, 2023.
- Kantrow-Vázquez, Michelle (December 14, 2022). "MrBeast Burger opens 1st 'ghost kitchen' in Puerto Rico". News is my Business. Retrieved December 15, 2022.
- Arteaga, José Roberto (May 18, 2023). "Este es el plan de MrBeast Burger y Foodology en México" [This is the plan of MrBeast Burger and Foodology in Mexico]. Forbes México (in Mexican Spanish). Retrieved June 18, 2023.
- Robson, Shay (June 17, 2023). "MrBeast "moving on" from Beast Burger restaurants after just two years". Dexerto. Retrieved June 18, 2023.
- Das Mahapatra, Tuhin (June 20, 2023). "'I can't guarantee the quality of the order,' MrBeast regrets launching Beast Burger, Shifts focus to feastables amid". Hindustan Times. Retrieved June 27, 2023.
- PYMNTS (June 21, 2023). "Is MrBeast's Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?". PYMNTS. Retrieved June 27, 2023.
- Strozewski, Zoe (June 21, 2023). "Controversial Burger Brand MrBeast May Be Closing Up Shop". Eat This Not That. Retrieved June 27, 2023.
- Perine, Aaron (January 15, 2021). "MrBeast Burger Quality Debated by Fans". Comicbook / irl. Archived from the original on October 21, 2022. Retrieved January 27, 2021.
- Marston, Jennifer (December 22, 2020). "MrBeast Burgers' Overnight Success Actually Holds Some Lessons for Aspiring Virtual Restaurants". The Spoon. Archived from the original on October 18, 2022. Retrieved January 27, 2021.
- Upadhyay, Nayna (December 19, 2020). "What is the cost of a MrBeast Burger? Customers say it looks like a 'dirty diaper' but 'tastes pretty great'". meaww.com. Archived from the original on October 17, 2022. Retrieved January 27, 2021.
- "This Popular New Burger Chain Is Being Called Out for Terrible, Raw Food". Eat This, Not That. May 18, 2021. Retrieved June 20, 2021.
- "Fans accuse MrBeast Burger of selling raw food, and the internet is divided". Sportskeeda. December 21, 2020. Retrieved June 20, 2021.
- Oh Seo-rin (May 14, 2021). ""모르고 먹었나" 유튜버 영국남자 조쉬·올리, 햄버거 리뷰 중 곰팡이 핀 빵에 당황". TopStarNews (in Korean). Retrieved May 25, 2021.
- Roman, Mandie (December 22, 2020). "We ordered the MrBeast burger and it was...fine". InvenGlobal. Archived from the original on December 22, 2022. Retrieved January 27, 2021.
- Corbett, Julia (December 23, 2020). "MrBeast Burger Comes to Reading". thereadingpost.com. Archived from the original on May 16, 2021. Retrieved January 27, 2021.
- Camba, Janelle. ""MrBeast Burger": Good Food for a Good Cause". The Treaty. Retrieved January 27, 2021.
- MrBeast (December 20, 2020). "I'll be the first to admit we are not perfect! An overwhelming majority of people are happy with their orders but yeah, some people had problems and I will gladly refund them and do what I have to to make it right!" (Tweet). Retrieved March 24, 2021 – via Twitter.
- Caplan, Anna (December 21, 2020). "YouTuber MrBeast brings delivery-only burger chain to Dallas area, and business has been 'crazy'". The Dallas Morning News. Archived from the original on January 26, 2021. Retrieved January 27, 2021.
{{cite web}}
: CS1 maint: bot: original URL status unknown (link) - Borden, Noah (December 30, 2020). "You Can Finally Get Mr. Beast's Famous 'Deliver-Only' Burgers In Dallas". www.narcity.com. Archived from the original on February 12, 2023. Retrieved January 27, 2021.
- Barnes, Steve (January 4, 2021). "YouTube star MrBeast launches 300 takeout/delivery restaurants at once". Albany Times Union. Archived from the original on October 20, 2022. Retrieved January 27, 2021.
- Klein, Michael (December 23, 2020). "YouTube star MrBeast hits the Philly area with ghost kitchens delivering burgers and chicken". The Philadelphia Inquirer. Retrieved April 8, 2021.
- Rojas, Angel (January 25, 2021). "Famous YouTuber MrBeast creates a fast-food chain overnight | University News". info.umkc.edu. Archived from the original on May 17, 2022. Retrieved January 27, 2021.
- "YouTuber Jimmy "MrBeast" Donaldson sues company that developed his burgers - CBS News". www.cbsnews.com. August 2, 2023. Retrieved August 3, 2023.
- Heil, Emily (August 1, 2023). "YouTube star MrBeast sues ghost kitchen partner over 'inedible' food". The Washington Post. Retrieved August 1, 2023.
- Rosenblatt, Kalhan (July 31, 2023). "MrBeast sues his food delivery partner over 'low quality' food". NBC News. Retrieved August 1, 2023.
- Maruf, Ramishah (August 2, 2023). "MrBeast sues to shut down the ghost kitchen-produced MrBeast Burger". CNN. Retrieved August 3, 2023.
- "MrBeast sues food company over 'revolting' burger". BBC News. August 1, 2023. Retrieved August 1, 2023.
- "VDC response to MrBeast". DocumentCloud. August 1, 2023. Retrieved August 4, 2023.
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