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During the pandemic, Surmesur pivoted its operations to include the production of medical masks and gowns, addressing supply shortages. This effort secured a $255 million contract with the Québec government.<ref></ref> During the pandemic, Surmesur pivoted its operations to include the production of medical masks and gowns, addressing supply shortages. This effort secured a $255 million contract with the Québec government.<ref></ref>


Vincent and François Thériault co-authored ''Made-To-Deliver: An inspiring entrepreneurial story of boldness and resilience during the COVID-19 pandemic'', alongside Elise Paradis.<ref></ref> Vincent and François Thériault co-authored ''Made-To-Deliver: An inspiring entrepreneurial story of boldness and resilience during the COVID-19 pandemic'', alongside Elise Paradis.<ref></ref><ref>{{Cite book
| last = Paradis
| first = Elise
| title = Tailler sa place : De l'entrepreneurial inspirant à la résilience
| publisher = Simon Gauthier
| year = 2021
| isbn = 9798734164709
| url = https://www.renaud-bray.com/Livres_Produit.aspx?id=3575859&def=Tailler+sa+place%2cPARADIS%2c+ELISE+%26+AL%2c9798734164709
}}
</ref>


== Community Engagement == == Community Engagement ==

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Last edited by Zraffarz (talk | contribs) 13 days ago. (Update) Submit the draft for review!
Surmesur
Company typePrivate
IndustryRetail
Founded2010
FoundersVincent and François Thériault
Area servedNorth America, Canada, United States, Mexico
ProductsCustom menswear
Websitesurmesur.com

Surmesur is a Canadian custom menswear retailer specializing in made-to-measure clothing. Founded by brothers Vincent and François Thériault in 2010, the company is headquartered in Quebec City, Quebec. Surmesur combines traditional tailoring with innovative technology, offering clients personalized experiences through its proprietary digital fitting tools and a wide range of customizable options.

History

The idea for Surmesur originated from diverse trips the brothers took around Asia and South America. The accessibility of custom clothing in many countries inspired them. They started the company in 2010 after identifying a gap in the North American market for affordable, high-quality, made-to-measure menswear.

The first showroom opened in Quebec City, and the business quickly gained traction due to its unique approach to tailoring, which merges in-store consultations with digital fitting systems. By 2013, Surmesur expanded into Montreal and Toronto, marking its entry into Canada’s largest metropolitan market.

In 2016, the company launched its first U.S. store in Chicago, followed by Pittsburgh. In 2017, they introduced an augmented reality (AR) fitting experience in the Pittsburgh showroom, allowing clients to visualize their garments before production. This innovation positioned Surmesur as a leader in fashion technology.

Surmesur operates showrooms in Ottawa, Laval, Mississauga, Waterloo, and Vancouver, with on-the-road services in Mexico.

In 2024, Surmesur became the official suit provider for the NHL Coaches’ Association.

Business Model

Surmesur operates through a showroom-based, appointment-only model. Clients work with style consultants to create custom garments using a proprietary software called “Studio”, ensuring precision in measurements and design. Clients can choose from a wide array of fabrics, patterns, and customization options, such as collars, cuffs, and monograms. Finalized designs are sent to manufacturing facilities, and finished products are delivered within 4-6 weeks.

Awards

Surmesur has received various recognitions, including:

  • 2011: Bourse Jeune entreprise Desjardins
  • 2016: E-commerce award from Canada Post
  • 2022: Special Hermes prize awarded to Vincent Thériault and his wife Catherine Savoie by Laval University for their work during the pandemic.

COVID-19 Pandemic

During the pandemic, Surmesur pivoted its operations to include the production of medical masks and gowns, addressing supply shortages. This effort secured a $255 million contract with the Québec government.

Vincent and François Thériault co-authored Made-To-Deliver: An inspiring entrepreneurial story of boldness and resilience during the COVID-19 pandemic, alongside Elise Paradis.

Community Engagement

In 2023, Surmesur launched the 104 Foundation, aimed at fostering youth entrepreneurship and supporting local charities in Québec.

See Also

References

  1. Retail Insider, 2018: Custom Menswear Retailer Surmesur Expanding Brick-and-Mortar Operations
  2. TVA Nouvelles, 2014: Surmesur: Quand l’habit fait la différence
  3. Electric Runway, 2016: Surmesur: Bringing Tailor-Made to the Modern Man
  4. Toronto Life, 2013: Surmesur Store Guide
  5. Pittsburgh Magazine, 2017: Cutting-Edge Custom Menswear Goes Digital
  6. Surmesur.com - Select a showroom
  7. Retail Insider, 2024: Canadian Custom Clothing Brand ‘Surmesur’ Expanding with New Locations, and Partnership with NHL Coaches’ Association
  8. Next Pittsburgh, 2017: Surmesur Boosts Pittsburgh's Fashion Clout
  9. Surmesur remporte la Bourse Jeune Entreprise Desjardins 2011
  10. Canada Post, 2017: Surmesur wins e-commerce award
  11. FSA ULaval, 2022: Des personnalités d’exception pour la 40e cérémonie des prix Hermès
  12. L'Actualité, 2021: À la chasse aux masques
  13. ICI Radio-Canada, 2021: « Tailler sa place » : récit d’une réussite entrepreneuriale en contexte pandémique
  14. Paradis, Elise (2021). Tailler sa place : De l'entrepreneurial inspirant à la résilience. Simon Gauthier. ISBN 9798734164709.
  15. Action 104, 2023: The Surmesur Foundation Becomes 104
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