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118 118 Money is the financial services business affiliate of 118 118, a directory enquiries provider in the UK. The business is headquartered in London, with offices in Milton Keynes and Cardiff, Wales as well as an office in Manila, Philippines.

FCA regulations

118 118 Money is the trading name of Madison CF UK Limited. Madison CF UK Limited is authorized and regulated by the Financial Conduct Authority. The firm received its full authorisation from the FCA in March 2017. Madison CF UK Limited is also authorised by the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services.

The firm is now subject to the Consumer Duty regulation which came into force for open products and services on 31 July 2023. This regulation is designed to provide good customer outcomes for UK consumers.

Advertising

118 118 Money launched in October 2014 alongisde a television ad featuring its mascotts, two runners. The advertisement was directed by Watermill through Smersh.

References

  1. "About us". 118 118 Money. Retrieved 2024-12-20.
  2. "118 118 Money Receives Regulatory Authorization from FCA". Medium. 2017-03-24. Retrieved 2024-12-20.
  3. "Consumer Duty implementation: good practice and areas for improvement". FCA. 2024-02-09. Retrieved 2024-12-20.
  4. "118 118 Money "forklift" by Watermill". www.campaignlive.co.uk. Retrieved 2024-12-20.

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