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| '''Baby Einstein''' is a multimedia series and toy line that specializes in learning activities for children aged six months to three years old. Each video of the series is designed to capture the attention and stimulate the mind of its young audience. Subjects such as ], ], and ] are prominently explored. | |||
| '''The Baby Einstein Company''' specializes in learning ]s and ] for ] and ]. It was founded in 1997 by ] out of her home in suburban ]. Aigner-Clark and her husband invested $18,000 of their savings to produce the initial product, a ]/] called '''Baby Einstein''' (eventually renamed "Language Nursery") which shows a variety of toys and visuals set to music with stories, numbers and words spoken in ], ], ], ], ], ], and ]. | |||
| The Baby Einstein Company was founded in 1997 by ] from her home in suburban ], ]. Aigner-Clark and her husband invested $18,000 of their savings to produce the initial product, a ]/] video called "Baby Einstein", later sold as "Language Nursery." | |||
| The video is designed to capture the attention and stimulate the mind of its ] and ] audience. | |||
| This first |
The video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages. This first video was extremely popular with parents, and Aigner-Clark eventually convinced a national retailer to test-market the video in six of its stores. Eventually, the video was successful enough to market across the United States. | ||
| Baby Einstein became a multi-million dollar franchise that eventually attracted the attention of ], which purchased the company in 2001. As a subsidiary of Disney, the production budgets were increased and the concept was expanded to teach more complex topics that would appeal to pre-schoolers, including ], a video about agriculture. A line of educational toys was also developed. | |||
| In ], the franchise inspired a ] ] called ]. | |||
| ⚫ | Aigner-Clark still acts as a consultant and and is seen at the end of each of the videos touting the benefits of |
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| ⚫ | Julie Aigner-Clark still acts as a consultant and and is seen at the end of each of the videos touting the benefits of the video system. | ||
Revision as of 02:37, 13 November 2005
Baby Einstein is a multimedia series and toy line that specializes in learning activities for children aged six months to three years old. Each video of the series is designed to capture the attention and stimulate the mind of its young audience. Subjects such as classical music, art, and poetry are prominently explored.
The Baby Einstein Company was founded in 1997 by Julie Aigner-Clark from her home in suburban Denver, Colorado. Aigner-Clark and her husband invested $18,000 of their savings to produce the initial product, a VHS/DVD video called "Baby Einstein", later sold as "Language Nursery."
The video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages. This first video was extremely popular with parents, and Aigner-Clark eventually convinced a national retailer to test-market the video in six of its stores. Eventually, the video was successful enough to market across the United States.
Baby Einstein became a multi-million dollar franchise that eventually attracted the attention of The Walt Disney Company, which purchased the company in 2001. As a subsidiary of Disney, the production budgets were increased and the concept was expanded to teach more complex topics that would appeal to pre-schoolers, including Baby MacDonald, a video about agriculture. A line of educational toys was also developed.
In 2005, the franchise inspired a Disney Channel television series called Little Einsteins.
Julie Aigner-Clark still acts as a consultant and and is seen at the end of each of the videos touting the benefits of the video system.
External links
Other similar baby videos can be found in the market today such as Galloping Minds, Brainy Baby, So Smart Baby.
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