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| '''Fund.com Inc.''' (OTCBB: FNDM.OB) is a publicly traded Internet company operating in the financial services, product development, licensing and publishing sectors, based in ], New York. The company serves the needs of financial institutions, investors and the general consumer seeking information regarding investment ] options, including ]s, ]s, ] (ETFs), ]s, etc. Fund.com considers itself the sole company comprehensively focusing on the fund market for all potential investors. | '''Fund.com Inc.''' (OTCBB: FNDM.OB) is a publicly traded Internet company operating in the financial services, product development, licensing and publishing sectors, based in ], New York. The company serves the needs of financial institutions, investors and the general consumer seeking information regarding investment ] options, including ]s, ]s, ] (ETFs), ]s, etc. Fund.com considers itself the sole company comprehensively focusing on the fund market for all potential investors. | ||
| ==Open Architecture Financial Platform== | |||
| ==History== | |||
| Despite ETFs being one of the fastest growing financial products of the new century, Fund.com and its AdvisorShares subsidiary approach ETFs differently than mainstream ETF providers by observing and copying a new, successful business model – Apple’s iPhone. Apple made the iPhone software open to software developers that unleashed a torrent of creativity and resulted in 85,000 applications for the iPhone being developed by independent programmers. Apple itself invests in the platform, branding, marketing and the distribution these “apps”, however, the apps have made the iPhone infinitely more desirable to the general public, dramatically increasing Apple’s sales, with Apple’s stock recently breaking the $200.00 mark, even in the still shaky economy. AdvisorShares applies this same model to ETFs. | |||
| Fund.com Inc. was formed in 2007 by Internet entrepreneurs Daniel Klaus, Lucas Mann, and Darren Rennick, who subsequently enlisted the executive services of Wall Street industry veterans; appointing Ray Lang the CEO, Greg Webster, president and Phil Gentile, COO. | |||
| The AdvisorShares’ ETF platform allows existing investment advisors to “plug-in” their own investment management strategy into an ETF. Like an iPhone “app,” independent managers develop their own products that “run on” AdvisorShares ETF platform. AdvisorShares shares in the management fee revenue, just like Apple. And also just like Apple, AdvisorShares’ target market is massive – in the US there are currently 10,466 registered investment advisors (RIAs) in the United States that oversee $37.5 trillion in professionally managed assets, according to Tiburon Strategic Advisors. In the company’s view, all advisors want to grow their business and a custom NYSE-listed ETF will help them achieve their goals. | |||
| The team took Fund.com public by executing a reverse merger with Eastern Services Holdings in January 2008. The merger resulted in the name change to Fund.com Inc, a unique ] number, and the ticker “FNDM.BB” on the ] securities market. | |||
| ==Company Structure== | ==Company Structure== | ||
Revision as of 18:47, 4 November 2009
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Fund.com Inc. (OTCBB: FNDM.OB) is a publicly traded Internet company operating in the financial services, product development, licensing and publishing sectors, based in New York City, New York. The company serves the needs of financial institutions, investors and the general consumer seeking information regarding investment fund options, including hedge funds, mutual funds, exchange-traded fund (ETFs), index funds, etc. Fund.com considers itself the sole company comprehensively focusing on the fund market for all potential investors.
Open Architecture Financial Platform
Despite ETFs being one of the fastest growing financial products of the new century, Fund.com and its AdvisorShares subsidiary approach ETFs differently than mainstream ETF providers by observing and copying a new, successful business model – Apple’s iPhone. Apple made the iPhone software open to software developers that unleashed a torrent of creativity and resulted in 85,000 applications for the iPhone being developed by independent programmers. Apple itself invests in the platform, branding, marketing and the distribution these “apps”, however, the apps have made the iPhone infinitely more desirable to the general public, dramatically increasing Apple’s sales, with Apple’s stock recently breaking the $200.00 mark, even in the still shaky economy. AdvisorShares applies this same model to ETFs.
The AdvisorShares’ ETF platform allows existing investment advisors to “plug-in” their own investment management strategy into an ETF. Like an iPhone “app,” independent managers develop their own products that “run on” AdvisorShares ETF platform. AdvisorShares shares in the management fee revenue, just like Apple. And also just like Apple, AdvisorShares’ target market is massive – in the US there are currently 10,466 registered investment advisors (RIAs) in the United States that oversee $37.5 trillion in professionally managed assets, according to Tiburon Strategic Advisors. In the company’s view, all advisors want to grow their business and a custom NYSE-listed ETF will help them achieve their goals.
Company Structure
Fund.com and its 60% owned subsidiary AdvisorShares make money by earning management fees on assets under management (AUM). AdvisorShares earns varying levels of basis points on all monies invested in its actively managed ETFs, such as NYSE: DENT (Dent Tactical) paid monthly on an annualized basis. Fund.com receives 60% of the net fees retained by AdvisorShares. Fund.com also receives advertising revenue from its website(s).
Domain Name Sales
In March, 2008 Clek Media announced the company had brokered the sale of the domain name “Fund.com” for nearly $10,000,000 in an all-cash transaction, to the company Fund.com Inc. Fund.com Inc never put out a press release on the transaction. The purchase price is the highest recorded price in history, followed by Porn.com (9,500,000) Business.com (7,500,000) and Diamond.com (7,500,000.).