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| Dead Sea Laboratories (DSL), the company that manufactures Ahava products, was established in |
Dead Sea Laboratories (DSL), the company that manufactures Ahava products, was established in ] in 1988 by three ]im in the ]. The company is now co-owned by Gaon Holdings, one of ]'s largest holding companies. Ahava exports to over thirty countries worldwide, and exports account for 60% its sales. Ahava products, popular with tourists<ref>, Greer Fay Cashman, Jerusalem Post, January 3, 2008.</ref>, are available in shops all over Israel, with an outlet store at the foot of ]. | ||
| Ahava's shareholders include |
Ahava's shareholders include ] (41 percent); Hamashbir Holdings and Gaon Holdings (41 percent); ] and ] (18 percent).<ref>]]</ref> The main manufacturing plant and showroom is at Mitzpe Shalem on the Dead Sea coast, with administrative headquarters in ].<ref>]]</ref> | ||
| Ahava products are based on the belief that minerals have an extraordinary capacity to act as "intercellular messengers," transmitting information to skin cells and impacting positively on their health and vital functions.<ref></ref> The company believes that the black mineral mud on the shores of the Dead Sea has healing properties and beneficial effect on joint diseases and skin conditions. According to the company, it is made of layers of sedimentary clay formed over thousands of years and contains a very high concentration of minerals, which Ahava products use to promote skin health.<ref></ref> | Ahava products are based on the belief that minerals have an extraordinary capacity to act as "intercellular messengers," transmitting information to skin cells and impacting positively on their health and vital functions.<ref></ref> The company believes that the black mineral mud on the shores of the Dead Sea has healing properties and beneficial effect on joint diseases and skin conditions. According to the company, it is made of layers of sedimentary clay formed over thousands of years and contains a very high concentration of minerals, which Ahava products use to promote skin health.<ref></ref> | ||
Revision as of 07:28, 24 September 2010
 | |
| Company type | Private |
|---|---|
| Industry | Cosmetics |
| Founded | 1988 |
| Headquarters | Holon, Israel |
| Number of employees | 200 |
| Website | http://www.ahava.com/ |
Ahava (Template:Lang-he) (lit. Love) is an Israeli cosmetics company that manufactures skin-care products made of mud and mineral-based compounds from the Dead Sea.
History
Dead Sea Laboratories (DSL), the company that manufactures Ahava products, was established in Israel in 1988 by three kibbutzim in the Dead Sea. The company is now co-owned by Gaon Holdings, one of Israel's largest holding companies. Ahava exports to over thirty countries worldwide, and exports account for 60% its sales. Ahava products, popular with tourists, are available in shops all over Israel, with an outlet store at the foot of Masada.
Ahava's shareholders include Mitzpe Shalem (41 percent); Hamashbir Holdings and Gaon Holdings (41 percent); Ein Gedi and Kalya (18 percent). The main manufacturing plant and showroom is at Mitzpe Shalem on the Dead Sea coast, with administrative headquarters in Holon.
Ahava products are based on the belief that minerals have an extraordinary capacity to act as "intercellular messengers," transmitting information to skin cells and impacting positively on their health and vital functions. The company believes that the black mineral mud on the shores of the Dead Sea has healing properties and beneficial effect on joint diseases and skin conditions. According to the company, it is made of layers of sedimentary clay formed over thousands of years and contains a very high concentration of minerals, which Ahava products use to promote skin health.
Ahava's Dermud series for dry and sensitive skin includes hand cream, foot cream, facial cleanser, body milk, facial nourishing cream, facial moisturizer, moisturizing shower cream and body cream.
Controversy
In 2007, actress Kristin Davis, known from the TV series Sex and the City, signed on as a spokeswoman for Ahava cosmetics, generating criticism from Oxfam. Boycott campaigns have been organized by several organizations, such as Code Pink which allege that " products actually come from stolen Palestinian natural resources in the occupied territory of the Palestinian West Bank, and are produced in the illegal settlement of Mitzpe Shalem." According to the Dutch Socialist Party the Dutch Foreign Minister intended to launch an investigation to determine whether Ahava's products are produced on Palestinian territories.
References
- MarketWise, Greer Fay Cashman, Jerusalem Post, January 3, 2008.
- Will the British buy love from the Dead Sea? Haaretz
- From Israel with Ahava, Haaretz
- Ahava website
- Ahava website
- MarketWise, Greer Fay Cashman, Jerusalem Post, January 3, 2008.
- 'Charlotte' gets no love for Ahava, Jerusalem Post
- Code Pink protest calls for Ahava boycott (Ynet News, July 30, 2009)
- Holland to probe if Ahava products made on occupied land (Ynet News, Nov. 18, 2009)