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| Ahava products are made by Dead Sea Laboratories, which develops world-class skincare treatments from the mineral-rich ] area. Based in ] and founded in 1988, the company has harnessed decades of scientific research to produce one of the world’s best skincare products, based exclusively on the minerals, mud and salt of the Dead Sea. The minerals used in Ahava products are mined solely from the Israeli section of the Dead Sea. The company’s manufacturing facilities are located in ] ], a cooperative community located on the North Western shores of the Dead Sea, an unpopulated desert area in the ]. The company has no political agenda and is focused solely on producing the highest quality skincare products for its millions of customers in thirty countries worldwide. | |||
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| ⚫ | The company is now co-owned by Gaon Holdings, one of Israel's largest holding companies. Ahava exports to over thirty countries worldwide, and exports account for 60% its sales. Ahava products, popular with tourists<ref>, Greer Fay Cashman, Jerusalem Post, January 3, 2008.</ref>, are available in shops all over Israel, with an outlet store at the foot of ]. | ||
| Ahava's shareholders include ] (41 percent); Hamashbir Holdings and Gaon Holdings (41 percent); ] and ] (18 percent).<ref>]]</ref> The main manufacturing plant and showroom is at Mitzpe Shalem on the Dead Sea coast, with administrative headquarters in ].<ref>]]</ref> | Ahava's shareholders include ] (41 percent); Hamashbir Holdings and Gaon Holdings (41 percent); ] and ] (18 percent).<ref>]]</ref> The main manufacturing plant and showroom is at Mitzpe Shalem on the Dead Sea coast, with administrative headquarters in ].<ref>]]</ref> | ||
Revision as of 14:11, 20 October 2010
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| Company type | Private |
|---|---|
| Industry | Cosmetics |
| Founded | 1988 |
| Headquarters | Holon, Israel |
| Number of employees | 200 |
| Website | http://www.ahava.com/ |
Ahava (Template:Lang-he) (lit. Love) is an Israeli cosmetics company that manufactures skin-care products made of mud and mineral-based compounds from the Dead Sea.
History
Ahava products are made by Dead Sea Laboratories, which develops world-class skincare treatments from the mineral-rich Dead Sea area. Based in Israel and founded in 1988, the company has harnessed decades of scientific research to produce one of the world’s best skincare products, based exclusively on the minerals, mud and salt of the Dead Sea. The minerals used in Ahava products are mined solely from the Israeli section of the Dead Sea. The company’s manufacturing facilities are located in Kibbutz Mitzpe Shalem, a cooperative community located on the North Western shores of the Dead Sea, an unpopulated desert area in the Judean Desert. The company has no political agenda and is focused solely on producing the highest quality skincare products for its millions of customers in thirty countries worldwide.
The company is now co-owned by Gaon Holdings, one of Israel's largest holding companies. Ahava exports to over thirty countries worldwide, and exports account for 60% its sales. Ahava products, popular with tourists, are available in shops all over Israel, with an outlet store at the foot of Masada.
Ahava's shareholders include Mitzpe Shalem (41 percent); Hamashbir Holdings and Gaon Holdings (41 percent); Ein Gedi and Kalya (18 percent). The main manufacturing plant and showroom is at Mitzpe Shalem on the Dead Sea coast, with administrative headquarters in Holon.
Ahava products are based on the belief that minerals have an extraordinary capacity to act as "intercellular messengers," transmitting information to skin cells and impacting positively on their health and vital functions. The company believes that the black mineral mud on the shores of the Dead Sea has healing properties and beneficial effect on joint diseases and skin conditions. According to the company, it is made of layers of sedimentary clay formed over thousands of years and contains a very high concentration of minerals, which Ahava products use to promote skin health.
Ahava's Dermud series for dry and sensitive skin includes hand cream, foot cream, facial cleanser, body milk, facial nourishing cream, facial moisturizer, moisturizing shower cream and body cream.
Controversy
In 2007, actress Kristin Davis, known from the TV series Sex and the City, signed on as a spokeswoman for Ahava cosmetics, generating criticism from Oxfam. Boycott campaigns have been organized by several organizations, such as Code Pink which allege that " products actually come from stolen Palestinian natural resources in the occupied territory of the Palestinian West Bank, and are produced in the illegal settlement of Mitzpe Shalem."
References
- MarketWise, Greer Fay Cashman, Jerusalem Post, January 3, 2008.
- Will the British buy love from the Dead Sea? Haaretz
- From Israel with Ahava, Haaretz
- Ahava website
- Ahava website
- MarketWise, Greer Fay Cashman, Jerusalem Post, January 3, 2008.
- 'Charlotte' gets no love for Ahava, Jerusalem Post
- Code Pink protest calls for Ahava boycott (Ynet News, July 30, 2009)