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| The organization's main objective is to promote travel to ] by way of showcasing it as a destination for events such as meetings, incentive travel, conventions, and exhibitions. The TCEB refers to this objective as "MICE".<ref>{{cite news|last=Ballard|first=Sam|title=Thailand aims for Chinese MICE business|url=http://www.traveldailymedia.com/197143/thailand-aims-for-chinese-mice-business/|accessdate=25 September 2013|newspaper=Travel Daily Media|date=09 SEP 2013}}</ref> | The organization's main objective is to promote travel to ] by way of showcasing it as a destination for events such as meetings, incentive travel, conventions, and exhibitions. The TCEB refers to this objective as "MICE".<ref>{{cite news|last=Ballard|first=Sam|title=Thailand aims for Chinese MICE business|url=http://www.traveldailymedia.com/197143/thailand-aims-for-chinese-mice-business/|accessdate=25 September 2013|newspaper=Travel Daily Media|date=09 SEP 2013}}</ref> | ||
| TCEB acts as a promotion centre, orchestrating efforts being undertaken by Thai government and local public sector parties, and is a source for counseling services. All of this is provided with the objective of promoting business events in Thailand. | |||
| TCEB Major Partners and industry members | |||
| Major Partners | |||
| * The Tourism Authority of Thailand (TAT) | |||
| * Bulleted list item | |||
| * Thai Airways International (TG) | |||
| * Tourism Council of Thailand (TCT | |||
| * Trade Exhibition Association (Thai) (TEA) | |||
| * Thailand Incentive & Convention Association (TICA) | |||
| * Thai Hotels Association (THA) | |||
| * Star Alliance | |||
| Industry Members | |||
| * The Asian Association of Convention and Visitor Bureaus | |||
| * Bulleted list item | |||
| * International Association of Exhibitions and Events | |||
| * International Congress & Convention Association | |||
| * The Global Association of the Exhibition Industry | |||
| * Union of International Associations | |||
| In 2011 TCEB launched a campaign entitled ''The Next Best Shows''. The campaign would span an estimated five year time period and seeks to raise the amount of visitors and revenue before the campaign's scheduled end in 2014.<ref>{{cite book|last=Rogers|first=Tony|title=Conferences and Conventions (3rd Edition)|year=2013|publisher=Routledge|isbn=041552668X|page=126|url=http://books.google.com/books?id=rycsBL3PfRgC&pg=PA126&dq=%22Thailand+Convention+and+Exhibition+Bureau%22&hl=en&sa=X&ei=1HtCUuarG5Hj4AOB9oGYCg&ved=0CEoQ6AEwBQ#v=onepage&q=%22Thailand%20Convention%20and%20Exhibition%20Bureau%22&f=false}}</ref> | In 2011 TCEB launched a campaign entitled ''The Next Best Shows''. The campaign would span an estimated five year time period and seeks to raise the amount of visitors and revenue before the campaign's scheduled end in 2014.<ref>{{cite book|last=Rogers|first=Tony|title=Conferences and Conventions (3rd Edition)|year=2013|publisher=Routledge|isbn=041552668X|page=126|url=http://books.google.com/books?id=rycsBL3PfRgC&pg=PA126&dq=%22Thailand+Convention+and+Exhibition+Bureau%22&hl=en&sa=X&ei=1HtCUuarG5Hj4AOB9oGYCg&ved=0CEoQ6AEwBQ#v=onepage&q=%22Thailand%20Convention%20and%20Exhibition%20Bureau%22&f=false}}</ref> | ||
| In 2013 TCEB launched THAILAND CONNECT campaign. The campaign will help enhance the global visibility of the Thailand brand as part of the Five-Year Master Plan (2012-2016) and its three key strategies - WIN, PROMOTE and DEVELOP | |||
| ==References== | ==References== | ||
Revision as of 11:40, 21 October 2013
The Thailand Convention and Exhibition Bureau (also known under the acronym TCEB) is a public organization established by a Royal Decree that was published in the Royal Gazette on September 18, 2002. TCEB became operational in 2004 and has been in operation since that point in time.
The organization's main objective is to promote travel to Thailand by way of showcasing it as a destination for events such as meetings, incentive travel, conventions, and exhibitions. The TCEB refers to this objective as "MICE".
TCEB acts as a promotion centre, orchestrating efforts being undertaken by Thai government and local public sector parties, and is a source for counseling services. All of this is provided with the objective of promoting business events in Thailand.
TCEB Major Partners and industry members Major Partners
- The Tourism Authority of Thailand (TAT)
- Bulleted list item
- Thai Airways International (TG)
- Tourism Council of Thailand (TCT
- Trade Exhibition Association (Thai) (TEA)
- Thailand Incentive & Convention Association (TICA)
- Thai Hotels Association (THA)
- Star Alliance
Industry Members
- The Asian Association of Convention and Visitor Bureaus
- Bulleted list item
- International Association of Exhibitions and Events
- International Congress & Convention Association
- The Global Association of the Exhibition Industry
- Union of International Associations
In 2011 TCEB launched a campaign entitled The Next Best Shows. The campaign would span an estimated five year time period and seeks to raise the amount of visitors and revenue before the campaign's scheduled end in 2014.
In 2013 TCEB launched THAILAND CONNECT campaign. The campaign will help enhance the global visibility of the Thailand brand as part of the Five-Year Master Plan (2012-2016) and its three key strategies - WIN, PROMOTE and DEVELOP
References
- Rogers, Tony (2003). Conferences and Conventions (1st edition). Butterworth-Heinemann. p. 278. ISBN 0750657472.
- "TCEB launches 'Asean We Stand' project". The Nation (Thailand). Retrieved 25 September 2013.
- Ballard, Sam (09 SEP 2013). "Thailand aims for Chinese MICE business". Travel Daily Media. Retrieved 25 September 2013.
{{cite news}}: Check date values in:|date=(help) - Rogers, Tony (2013). Conferences and Conventions (3rd Edition). Routledge. p. 126. ISBN 041552668X.