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Keogh was recruited from Sandhurst in the Bendigo Football League and made his debut for Carlton in 1970. A rover, he has been described as "instrumental" in Carlton's premiership wins of 1972 and 1979. He won the club's Best and Fairest award in 1976 and 1978, also representing Victoria in the interstate competition in the same years. He averaged almost a goal a game in his long career, and was a member of Carlton's famous so-called "mosquito fleet" of small players who played a key role in Carlton's three premiership wins from 1979 to 1982.
Keogh retired from senior football in 1981, later coaching the Blues' under-19 team and becoming a runner for the senior team.
