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Revision as of 05:37, 21 June 2014
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Consumer goods |
| Founded | 1984 |
| Headquarters | New York City |
| Key people |
|
| Products | Cosmetics |
| Parent | Estée Lauder Companies |
| Website | |
MAC Cosmetics (formerly Make-up Artist Cosmetics; stylized M·A·C) is a manufacturer of cosmetics headquartered in New York City.
History
MAC Cosmetics, Makeup Artist Cosmetics, was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1984 with the assistance of chemist Vic Casale. The first U.S MAC store opened in 1991, in New York.
The company's products were initially specifically designed for professional make-up artists but are now sold to consumers worldwide.
Long before their company history, MAC cosmetics founders directed their product line towards professionals in the beauty and fashion industry who had to rely on heavy cosmetics, cake makeup, and stage makeup to create the visual effects needed to withstand bright lighting during photo shoots. MAC cosmetics can be found at department stores worldwide such as Belk, Nordstrom, Macy's and Hudson's Bay as well as MAC Stores. Nordstrom was the first department store in the United States to sell the product exclusively and was significant in helping the company establish a resounding financial success in the US. After a four year contract was up, MAC began expanding to other retail stores and vigorously began opening industry stores.
The first lipstick ever created by MAC was inspired by a pink Crayola crayon called flamingo. From there, the first twenty-four lipstick colors were inspired by the twenty-four Crayola crayon pack. The company had a huge success with these Crayola inspired lipsticks and went on to continue to create other colors using inspiration from an array of different things. The color Glamorous Goddess was inspired by Beyoncé and will be the first color that will be retired. Once 1 million of the Glamorous Goddess color are sold, the color will no longer be sold in stores.
Estée Lauder Companies acquired a controlling interest in MAC in 1996, then completed their acquisition of the company in 1998. Original founder Frank Angelo died in 1997 due to complications during surgery.
Products
MAC provides a wide variety of products for the everyday consumer. They have eyeshadows , lipsticks, lip-gloss, all types of foundations, concealer, nail polish, stage makeup, mascara,etc. Among all of these make-up products, MAC also sells fragrances and make-up brushes. They sell skin care products as well.
On January 8, 2011, Warner Bros. Consumer Products announced that DC Comics' fictional heroine Wonder Woman would team up with MAC Cosmetics to create a Wonder Woman makeup collection that would be available in MAC stores in the spring of 2011. The collection included blush, eye shadow, eyeliner, lip gloss, lipstick, mascara, mineral powder and nail polish.
Most MAC products are oil free. Some MAC products do contain natural oils which function as emollients (for example: orange oil, jojoba oil).
MAC PRO
The MAC PRO Program is available to cosmetic professionals. A MAC PRO membership application is required along with two forms of professional identification. The application is mailed and approved by a MAC PRO representative. Cosmetic professionals and students who graduate from MAC Pro preferred schools receive discounts on purchases.
Social responsibilities
MAC has five social initiative programs currently in place
- MAC Cruelty-Free Beauty: MAC formerly guaranteed that no animal testing was performed by them or their suppliers, however MAC no longer guarantees its products are cruelty free. Current policy is that "Our products are not tested on animals except when absolutely mandated by law" '
- Back 2 MAC Recycling: offers free lipgloss, eyeshadow, or lipstick at any MAC location (lipsticks only at MAC counters in department stores) with the return of six empty MAC containers. The only items that can be obtained free through Back 2 MAC are original Lipglass (excluding: Lustreglass, Plushglass, Cremesheen Glass, Pro Longwear Lipglass and Dazzleglass), single (non-refill, small-size) eyeshadows (excluding Pro Longwear, Mineralize, and Pressed Pigments), and lipstick in the original black and silver bullet packaging. Viva Glam, Mineralize, Sheen Supreme, and Pro Longwear lipsticks, as well as lipsticks in special decoration packaging, are excluded.
- MAC Kids Helping Kids: started in 1994 where kids affected or infected by HIV/AIDS create images that are reproduced as greeting cards. 100% of selling price goes back to participating organizations.
- The MAC AIDS Fund: supports community organizations providing direct services to men, women and children affected or infected by HIV/AIDS. To date the foundation has raised over $295,000,000 usd since its inception in 1994.
- MAC Viva Glam: 100% of the purchase price of any Viva Glam product (lipsticks, lipglasses and holiday sets) goes to the MAC Aids Fund. Multiple Celebrities have endorsed the MAC Viva Glam products, such as: RuPaul, Lady Gaga, Cyndi Lauper, Elton John, Nicki Minaj, Christina Aguilera, Rihanna, Boy George, Ricky Martin, Dita Von Teese, Shirley Manson, Mary J. Blige and more.
Controversy
Rodarte
MAC was the center of controversy when public offense arose over the anticipated September 2010 release of the MAC Rodarte collection, a collaborative effort with the fashion label Rodarte. The collection was based on the border town of Juarez, in which at least 400 women have been killed in brutal slayings. MAC eventually pulled the line before distribution, and instead set up $100,000 in a charity. The charity has currently raised over 3 million dollars in 2 years.
References
- http://www.people.com/people/article/0,,20110847,00.html
- http://www.elleview.com/mac.htm
- http://makeup.lovetoknow.com/Company_History_MAC_Cosmetics
- http://www.nytimes.com/1997/01/17/us/frank-angelo-49-cosmetics-innovator-dies.html New York Times Jan 17, 1997 Frank Angelo, 49, Cosmetics Innovator, Dies
- http://www.licensemag.com/licensemag/Entertainment/Warner-Bros-To-Launch-Wonder-Woman-Makeup/ArticleStandard/Article/detail/705279?contextCategoryId=9996&ref=25
- M·A·C Pro | Membership | Benefits
- Career Development "Special Effects Makeup Schools". Cosmixinc. Retrieved 2014-05-30.
{{cite web}}: Check|url=value (help) - http://elcompanies.com/PdfLibrary/Statement_AnimalTesting.pdf
- M·A·C Aids Fund
- "M·A·C Viva Glam".
- http://www.vogue.co.uk/beauty/news/100720-rodarte-mac-make-up-juarez-controve.aspx
- http://laprensa-sandiego.org/breaking-news/cosmetics-boycott-launched/
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