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{{Infobox company |
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{{Infobox company |
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| logo = ] |
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| logo = ] |
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| name = Subway |
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| name |
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| type = ] |
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| caption = Company logo since 2002 |
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| owner = Doctor's Associates, Inc. |
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| company_slogan = Eat Fresh |
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| foundation = ], U.S. (August 28, 1965) |
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| founder = ] and ] |
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| spokesman = ] |
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| location = ], U.S. |
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| key_people = ] (President)<br />Millie Shinn (EVP)<br />David Worroll (Controller)<br />Don Fertman (CDO)<ref>{{cite web|title=Don Fertman|url=http://www.newhaven.edu/alumni/spotlight/181333/}}</ref> |
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| industry = ] |
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| genre = ] |
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| products = ]es<br />]s<br />] (some locations) |
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| revenue = |
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| profit = |
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| num_employees = |
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| homepage = {{URL|subway.com}} |
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| locations = 42,939 restaurants in 107 countries<ref name="SubwayLocations" /> |
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}} |
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'''Subway''' (stylized as '''SUBWAY''') is CCACACC>ACACA an American ] ] that primarily sells ]es (subs) and ]s. It is owned and operated by Doctor's Associates, Inc. Subway is one of the fastest growing franchises in the world, with 42,939 restaurants in 107 countries and territories as of November 15, 2014.<ref name="SubwayLocations">{{cite web|url=http://www.subway.com/subwayroot/exploreourworld.aspx | title=Explore Our World | publisher=Subway.com | accessdate=2014-10-02}}</ref> It is the largest single-brand restaurant chain and the largest restaurant operator globally.<ref name="Subway">{{cite web |url=http://subway.com/subwayroot/AboutSubway/index.aspx |title=Official Subway Restaurants Web Site |author=Subway publication |publisher=Subway Restaurants |year=2011 |accessdate=March 3, 2011}}</ref><ref name="mcds">{{cite web |url=http://www.hoovers.com/mcdonald's/--ID__10974--/free-co-factsheet.xhtml |title=McDonald's Corporation |author=Joe Bramhall |publisher=Hoovers.com |accessdate=August 23, 2007}}</ref><ref>{{cite web |url=http://yum.com/investors/restcounts.asp|title=Yum! Financial Data - Restaurant Counts|publisher=yum.com|accessdate=July 8, 2013}}</ref> |
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Subway's international headquarters is in ]; five regional centers support Subway's international operations. The regional offices for European franchises are located in ], ]; the ] and ] locations are supported from ], ]; the Asian locations are supported from offices located in ], ], and ]; and the Latin America support center is in ], ].<ref>http://www.subway.com/subwayroot/about_us/PR_Docs/Undercover%20Boss%20Epic%20Bosses.pdf</ref> |
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==History== |
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===Early history=== |
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] |
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In 1965, ] borrowed $1,000 from friend ] to start "Pete's Super Submarines" in ], and in the following year they formed Doctor's Associates Inc to oversee operations of the restaurants as the franchise expanded.<ref name="History">{{cite web|url=http://www.subway.com/subwayroot/about_us/TimeLine.aspx|title=Subway Timeline|publisher=Doctor's Associates Inc.|accessdate=December 29, 2012}}</ref> The holding company derives its name from DeLuca's goal to earn enough from the business to pay tuition for medical school, as well as Buck's having a doctorate in physics.<ref name="BOWDOINLHD"> (archived 2008)</ref> Doctor's Associates is not affiliated with, nor endorsed by, any medical organization.<ref>{{cite news|title=From Small Business To Big Business: Doctor’s Associates Inc. A.K.A. Subway|first=Cash| last=Miller|url=http://www.smallbusinessdelivered.com/smalltobigsubway.html| publisher=Small Business Delivered}}</ref> In 1968, the sandwich shop was renamed "Subway".<ref name="History" /> |
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]]] |
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The first Subway on the West Coast was opened in ] in 1978.<ref>{{cite web|url=http://www.subway.com/subwayroot/about_us/TimeLine.aspx |title=About Us - Time Line |publisher=Subway.com |date= |accessdate=2013-09-01}}</ref> The first Subway outside of ] opened in ] in December 1984.<ref>{{cite web|url=http://archive.is/20130203083716/http://world.subway.com/Countries/frmMainPage.aspx?CC=CAN |title=Subway Restaurants International Homepage |publisher=Archive.is |date= |accessdate=2013-09-01}}</ref> In 2004, Subway began opening stores in ] supercenters, and surpassed the number of ] locations inside U.S. Walmart stores in 2007.<ref>{{cite news|url=http://www.huffingtonpost.com/2007/09/13/walmart-dumps-mcdonalds-f_n_64322.html |title=Wal-Mart Dumps McDonald's For Subway As In-Store Restaurateur |publisher=Huffingtonpost.com |date= September 13, 2007|accessdate=2013-09-01 |first=Michelle |last=Kung}}</ref> |
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Since 2007, Subway has consistently ranked in '']'' magazine's Top 500 Franchises list. It ranked #2 in 2012. It also ranked #2 on the "Fastest Growing Franchise" and "Global Franchise" lists.<ref name="global">{{cite web |url=http://www.entrepreneur.com/topglobal/index.html |title=2008 Fastest Growing Global Franchises|publisher=] |accessdate=February 24, 2008}}</ref> At the end of 2010, Subway became the largest fast food chain worldwide, with 33,749 restaurants – 1,012 more than ].<ref name="Subway Runs Past McDonald's Chain">{{cite news | url=http://online.wsj.com/news/articles/SB10001424052748703386704576186432177464052 | title=Subway Runs Past McDonald's Chain | publisher=wsj.com | accessdate=20 January 2014}}</ref> In terms of revenue, McDonald's still led Subway. |
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==Products== |
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] |
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<!-- Deleted image removed: ] --> |
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Subway's core product is the ] (or "sub"). In addition to these, the chain also sells ], ], and baked goods (including ]s, ]s, and ]s). While some menu items vary between countries and markets, Subway's worldwide signature sub varieties include:<ref>{{cite web|url=http://www.subway.com/Menu/MenuCategoryItems.aspx?CC=USA&LC=ENG&MenuTypeId=1&MenuId=35 |title=Menu — All Sandwiches |publisher=Subway.com |date=|accessdate=2012-10-26}}</ref> |
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* Italian B.M.T. |
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* B.L.T |
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* Roasted Chicken |
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* Subway Club |
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* Tuna |
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* Meatball Marinara |
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* Subway Melt |
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* Chicken Teriyaki |
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* Steak & Cheese |
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* Veggie Delite |
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Subway's best-selling sandwich,<ref>{{cite news| url=http://www.telegraph.co.uk/finance/2883871/Subway-sets-out-to-torpedo-McDonald%27s.html | work=The Daily Telegraph | location=London | title=Subway sets out to torpedo McDonald's | first=Guy | last=Dennis | date=April 25, 2004 | accessdate=May 24, 2010}}</ref> the B.M.T., contains ], ], and ]. The name originally stood for ], but now stands for "Bigger, Meatier, Tastier".<ref>{{cite web |url=http://www.subway.com/ContactUs/CustServFAQs.aspx |title=Official Subway Restaurants FAQs |publisher=www.Subway.com |accessdate=August 25, 2009}}</ref> |
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Subway also sells ]es, ]s, and ]s. In 2006, "personal pizzas" debuted in some US markets. These are ] (like their subs) and heated for 85 seconds. Breakfast and pizza items are only available in some stores. In November 2009, Subway signed a deal to exclusively serve ] coffee as part of their breakfast menu in the US.<ref>{{cite web|url=http://news.starbucks.com/article_display.cfm?article_id=292 |title=Subway Restaurants to Brew Seattle's Best Coffee Exclusively |publisher=News.starbucks.com |date= |accessdate=2013-09-01}}</ref> |
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A 2009 ] survey named Subway the best provider of "Healthy Options" (in the "Mega Chain" category). Subway was also first in "Top Service" and "Most Popular" rankings. It placed second in "Top Overall", behind ].<ref>{{cite web|url=http://www.qsrmagazine.com/articles/features/129/zagat-1.phtml?microsite=bytopic_finance&utm_campaign=20090609&utm_source=jolt&utm_medium=email |title=ZAGAT Survey Summary 2009 Fast-Food Restaurants Survey |publisher=QSR Magazine |accessdate=February 17, 2011}}</ref> |
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===Regional variations=== |
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Subway's menu varies between countries, most significantly where there are religious requirements relating to the meats served. |
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In 2006, the first ] restaurant in the United States opened, in a suburb of ] in the Mandel JCC of Cleveland. Subway spokesman ] attended the opening. A ] stated, "With slight modifications, such as no pork-based products, and the use of soy-based cheese product, the menu is virtually identical to that of any other Subway restaurant."<ref>{{cite web|url=http://www.pr.com/press-release/13250 |title=First Kosher Subway Restaurant Opens in Cleveland |publisher=Pr.com |date=2006-06-06 |accessdate=2013-09-01}}</ref> At their peak, 12 kosher Subway locations were open in the U.S, including Kansas City and 5 in New York. As of 2011, only five remain: Cleveland, ], ] and two stores in ].<ref name="franchise">{{cite web|last=Spiro |first=Amy |url=http://www.jta.org/news/article/2009/08/05/1007057/the-largest-us-kosher-restaurant-chain-is-subway |title=The Subway That Stops In New York |publisher=The Jewish Week |date=Sep 20, 2011 |accessdate=June 26, 2013}}</ref> Franchisees who failed noted a lack of support from the parent location in advertising, higher costs of kosher food and supervision, the inability to remain open on Saturdays, and that customers who do not keep kosher prefer the original menu and prices.<ref name="franchise" /> |
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Subway opened its first restaurant in ] in 2001 in ]. Subway restaurants in India do not serve ] and ] products in deference to ] and ] beliefs respectively, and sell an extended vegetarian range due to the large number of vegetarians in the country. There are 395 Subway restaurants in 68 cities of India as of January 2013.<ref>{{cite web|url=http://www.subway.co.in/page_about_us.html# |title=Franchise For Subway,Top 10 Fast Food Franchises,Restaurant,Restaurants Fast Food |publisher=Subway.co.in |date=|accessdate=2012-10-26}}</ref> On September 4, 2012, Subway opened its first all-vegetarian outlet on the campus of ] (LPU) in ], ].<ref>{{cite news|author=Rohan Dua Aug 17, 2012, 05.59AM IST |url=http://articles.timesofindia.indiatimes.com/2012-08-17/chandigarh/33248095_1_subway-outlet-vegetarian-preparations-vegetarian-products |title=Subway to roll out world's 1st all-veg outlet in Punjab — Times Of India |publisher=Articles.timesofindia.indiatimes.com |date=2012-08-17 |accessdate=2012-10-26}}</ref> On March 6, 2013, Subway opened its second all-vegetarian outlet also offering Jain food in ], ].<ref>{{cite news|author=Chitra Unnithan Mar 6, 2013, 05.00AM IST |url=http://articles.timesofindia.indiatimes.com/2013-03-06/ahmedabad/37498833_1_vegetarian-cuisine-vegetarian-food-durlabh-singh |title=US food giants turn vegetarian in Gujarat — Times Of India |publisher=Articles.timesofindia.indiatimes.com |date=2013-03-06 |accessdate=2013-10-29}}</ref> |
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===Nutritional content=== |
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In 2011, Subway introduced gluten-free bread and brownies to some locations in Texas.<ref>{{Cite news | url=http://www.cbs19.tv/story/13818841/gluten-free-items-come-to-some-subways-in-east-texas?clienttype=printable | work=KYTX CBS 19 | first=Amanda | last=Roberson | title=Gluten-free items come to some Subway's in East Texas | accessdate=June 29, 2011}}</ref> It also cut the salt content of its sandwiches by 15 percent.<ref>{{Cite news | url=http://www.whec.com/news/stories/s2071937.shtml | work=WHEC News 10 | title=Subway slashes salt in sandwiches | date=April 19, 2011}}</ref> |
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In the UK and Ireland, Subway has reduced salt content across its entire range by 33% and has committed to further reductions, in line with government targets.<ref>{{cite web|url=http://www.subway.co.uk/media/news/healthandwellbeing.aspx |title=Eat Fresh | Subwayб╝ Shapes Up With Health And Wellbeing Commitments |publisher=Subway |date=2011-03-10 |accessdate=2013-03-03}}</ref> Subway's range of "Low Fat" subs is endorsed by the charity Heart Research UK.<ref>{{cite web|url=http://www.subway.co.uk/media/news/the-subway-chain-partners-with-heart-research-uk.aspx |title=Eat Fresh | The Subway Chain Partners with Heart Research UK |publisher=Subway |date=2009-06-11 |accessdate=2013-03-03}}</ref> |
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==Advertising== |
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{{See also|Jared Fogle}} |
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], Brazil. (2009)]] |
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], Portugal. (2013)]] |
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], Russia]] |
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Subway is the second-biggest ] in the United States, behind only ]. It spent US$516,000,000 on measurable advertising in 2012.<ref>. ''AdAge''. Retrieved July 8, 2013.</ref> |
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Subway uses the advertising slogan "Eat Fresh", and focuses on how their sandwiches are made from freshly baked bread and fresh ingredients, in front of customers to their exact specifications, by employees whom Subway calls "Subway Sandwich Artists". |
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In November 2007, Subway's US commercials featured the cartoon character ] (from '']'') promoting its new Subway Feast sandwich.<ref>{{cite news |url=http://www.hollywoodreporter.com/news/subway-family-guy-promotion-155309 |title=Subway in 'Family Guy' promotion |author=Gail Schille |publisher=] |date=November 17, 2007 |accessdate=June 26, 2013 |quote=Fox's "Family Guy" has lined up its first national quick service restaurant promotion with Subway Restaurants, which will air a TV spot featuring the show's Peter Griffin}}</ref> Subway has also used "instant win" games, based on the game ]. |
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Subway ran a ] campaign in the US TV series '']'' since its first season. As ratings dwindled in the second season, a campaign to "save Chuck" was launched for fans, encouraging them to purchase a footlong sub from Subway on April 27, 2009, the date of the season finale. Tony Pace, Subway's marketing officer, called it the best product placement the restaurant chain has done "in several years."<ref>{{cite web |url=http://www.tvweek.com/tvmojoe/2009/04/subway-good-night-and-good-chu.php |title=Subway: Good Night, and Good 'Chuck' |publisher=TV Week |date=April 27, 2009 |accessdate=April 27, 2009}}</ref> |
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===$5 footlongs=== |
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{{details|Subway $5 footlong promotion}} |
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In 2008, Subway began to offer all foot-long submarine sandwiches (excluding premium and double-meat varieties) for five dollars, in the continental United States and Canada, as a "limited time only" promotion. "Five Dollar Footlongs" quickly became the company's most successful promotion ever.<ref>{{cite web|url=http://www.brandchannel.com/home/post/2010/05/19/Subway-Sues-Over-Footlong.aspx |title=Did Subway Put Its Foot(long) In Its Mouth? |publisher=Brandchannel.com |date=|accessdate=2013-06-05}}</ref> Upon the initial promotion's completion, customer response prompted Subway to create a permanent "$5 Footlong Everyday Value Menu" that offered some footlong sandwiches for $5. As of 2011, there has been a monthly rotating $5 footlong.<ref>{{cite web|last=Boyle |first=Matthew |url=http://finance.yahoo.com/career-work/article/108119/the-accidental-hero.html?mod=career-selfemployment |title=The Accidental Hero - Yahoo! Finance |publisher=Finance.yahoo.com |date=2009-11-10 |accessdate=2013-09-01}}</ref> Which subs are permanently priced at $5 varies by market. |
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In October 2011, a similar promotion was launched in the United Kingdom. Customers can buy one of nine subs and any drink for £3 (for a six-inch sub) or £5 (for a footlong).<ref>{{cite web|url=http://www.subway.co.uk/menu/subs/value-lunch/default.aspx |title=Eat Fresh |publisher=Subway |date=|accessdate=2012-10-26}}</ref> |
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November 1, 2014 Subway Discontinued the five dollar footlong. Now promotes the $6 six inch select with a drink and a choice of cookies or chips. |
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===Sub Club=== |
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] |
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In early June 2005, Subway announced its first customer reward program would be phased out due to counterfeiting. The "Sub Club" program was discontinued in September 2013 by Doctor's Associates.<ref>{{cite web|url=http://archive.wired.com/techbiz/media/news/2005/09/68909|title=Fraud Sinks Subway's Sub Club|work=WIRED|accessdate=28 October 2014}}</ref> |
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Participating Subway restaurants in the U.S. and Canada offer a "Subway Card" to customers, which functions as a stored-value cash card. In some states and provinces, the card also functions as a "Subway Rewards Card", allowing customers to earn points for free food and sandwiches. Unlike in the "Sub Club" program, no other purchase is needed when redeeming points, and registered cards can be replaced if lost or stolen.<ref>{{cite web | title=Subway Card FAQ | url=https://www.mysubwaycard2.com/ContentManager/Controller.aspx?page=English/faq/faq | accessdate=November 1, 2009}}</ref> Subway runs periodic promotions in which it gives away free subs to customers who preload a Subway Card with certain dollar amounts, usually listed at . |
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All stores in the United Kingdom and Ireland participate in the Subcard system, offering customers points with each purchase at a Subway store, which are redeemable for subs and snacks. Unlike in the US system, these cards cannot be used to store cash. The program was rolled out in Germany and other parts of the EU from 2012.<ref>{{cite web|url=https://subcard.subway.co.uk/ |title=SUBCARD |publisher=Subway |date=|accessdate=2013-06-05}}</ref> |
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==Controversies== |
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===Sandwich size=== |
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On February 2, 2007, ] (with the help of the Arizona Department of Weights and Measures) reported that three of Subway's "Giant Sub" sandwiches, nominally each {{convert|3|ft|cm|adj=on}} long, were actually {{convert|2|ft|8|in|cm}}, {{convert|2|ft|8+1/4|in|cm}}, and {{convert|2|ft|8+1/2|in|cm}} long. The maximum variance in length allowed in Arizona is 3% ({{convert|1.08|in|cm}}, for a three-foot sub). The report also showed the boxes designed to store these sandwiches were {{convert|2|ft|10+3/4|in|cm}} in length; shorter than the maximum allowable variance. In response to the report, Subway stated they were reevaluating their advertising, training and packaging materials with regard to the specific or implied length of Giant Subs, and were advising their franchisees to only discuss with customers the approximate number of expected servings and not a specific length of measurement.<ref>{{cite web |url=http://www.abc15.com/content/news/investigators/story.aspx?content_id=cf4c217c-1910-4040-9a33-0102fdd135c7 |title=Sub-Standard |author=Joe Ducey |publisher=] (]) |date=June 26, 2007 |accessdate=April 8, 2008 |quote=<nowiki>His office recently warned Subway, for shorting a customer and the ABC 15 Investigators found Subway was the biggest offender in our test. </nowiki>|archiveurl = http://web.archive.org/web/20070818130828/http://www.abc15.com/content/news/investigators/story.aspx?content_id=cf4c217c-1910-4040-9a33-0102fdd135c7 |archivedate = August 18, 2007}} </ref> |
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In January 2013, an Australian teen, Matt Corby, complained on ] that Subway's "footlong" sandwich was only {{convert|11|in|cm}} long. Subway responded by saying, "With regards to the size of the bread and calling it a footlong, 'Subway Footlong' is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length."<ref>{{cite news|title=Subway explains shortness of their 'Footlong' sandwiches: It’s just the name of the sub|url=http://www.nypost.com/p/news/national/our_hoagies_beyond_measure_subway_Z1w7n2XPaDKnECTnpbN9rI?utm_source=SFnewyorkpost&utm_medium=SFnewyorkpost|publisher=New York Post|accessdate=19 January 2013|first=Dan|last=Mangan}}</ref> In most ] countries such as Australia, the ] is no longer a legal unit of measurement. The story was picked up by the '']'' who found similar cases in their investigation. Two ] men are suing the company.<ref>{{cite news |url = http://www.news.com.au/national/subway-caught-short-on-facebook-with-photo-of-footlong-sandwich-that-measures-11-inches/story-fncynjr2-1226555722335|title = Men sue Subway over too-short footlong after Aussie teen Matt Corby's photo ignites scandal|last = |first = |date = January 24, 2013|work = |publisher = News Limited|accessdate = 31 January 2013}}</ref> A man from Chicago has also filed a suit. Both suits were filed on January 22, 2013.<ref>{{cite news |url = http://www.chicagotribune.com/news/ct-talk-subway-footlong-lawsuits-0125-20130124,0,1033607.story|title = Subway footlong lawsuits: Complaints stretch from Australia to New Jersey to Chicago|date = January 24, 2013|work = |publisher = Chicago Tribune|accessdate = February 9, 2013}}</ref> A different New Jersey man filed a federal class action lawsuit with the same allegations in 2013.<ref>{{cite web|last=Anness |first=Kaitlyn |url=http://howell.patch.com/groups/business-news/p/marlboro-man-joins-subway-footlong-lawsuit-62ce01c8 |title=Marlboro Man Joins Subway Footlong Lawsuit |publisher=Howell.patch.com |date=2013-01-24 |accessdate=2013-09-01}}</ref> |
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===Franchise relations=== |
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In 1995, Subway Sandwich Shops, Fred DeLuca, Peter Buck, and Doctor's Associates, Inc. were held liable for breach of contract. An Illinois jury awarded more than $10 million in damages to Nicholas and Victoria Jannotta after finding lease and contract violations. The plaintiffs claimed the defendants had misrepresented the asset value of Subway Sandwich Shops (a leasing company used by Doctor's Associates for franchising purposes) while negotiating a 1985 lease agreement.<ref name="NationsRestaurantNews">{{cite news| title = Subway ordered to pay $10M in punitive damages to ex-landlord| author=Robin Lee Allen | url = http://findarticles.com/p/articles/mi_m3190/is_n49_v29/ai_17847096/| date = December 11, 1995| accessdate = August 8, 2011| work=Nation's Restaurant News}}</ref> |
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The U.S. House of Representatives' small business committee studied the franchise industry from 1992 to 1998. Dean Sagar noted, "Subway is the biggest problem in franchising and emerges as one of the key examples of every abuse you can think of."<ref name="FortuneMagazine">{{cite news| title = Why Subway Is 'The Biggest Problem In Franchising' That's the assessment of a congressional staffer who studied| author=Richard Behar | url = http://nextraterrestrial.com/pdf/FDeluca-Fortune%20March%2016%201998.htm| work=Forbes Magazine| date = March 16, 1998| accessdate = August 8, 2011}}</ref> In 1989, the U.S. Small Business Administration refused small business loans to Subway franchise owners until Subway removed a contract clause which gave it power to seize and purchase any franchise without cause. '']'' reported Subway had seized American soldier Leon Batie Jr.'s Subway stores in 2006, while he was serving in Afghanistan.<ref name="DallasNews">{{cite news| title = Soldier suing after being stripped of Subway restaurant franchises| author=Karen Robinson-Jacobs | url = http://www.dallasnews.com/sharedcontent/dws/bus/stories/DN-franvet_21bus.ART0.State.Edition1.3bfb0e4.html| work=The Dallas Morning News| date = June 21, 2009| accessdate = July 28, 2009|archiveurl=http://web.archive.org/web/20090623075508/http://www.dallasnews.com/sharedcontent/dws/bus/stories/DN-franvet_21bus.ART0.State.Edition1.3bfb0e4.html|archivedate=June 23, 2009}}</ref><ref name="tullylegal">{{cite web|url=http://tullylegal.com/pdf_2009/SoldierSuing%20_DMN_06252009_FA.pdf |title=Soldier suing after being stripped of Subway restaurant franchises|publisher=tullylegal.com}}</ref> He had been deployed to support ] in March 2005, three years after buying his first restaurant.<ref name="DallasNews" /><ref name="tullylegal" /> Batie alleged Subway had violated the U.S. ]. He filed a federal lawsuit against Subway, which was dismissed. He then filed suit in state court, in Dallas County, Texas. Both parties settled on "mutually agreeable" and confidential terms in January 2010.<ref>{{cite web|last=Robinson-Jacobs|first=Karen|title=Subway, soldier settle Dallas franchise dispute|url=http://www.dallasnews.com/business/headlines/20100104-Subway-soldier-settle-Dallas-franchise-3530.ece|work=The Dallas Morning News|accessdate=25 August 2011}}</ref> |
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===UK VAT treatment=== |
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In October 2010, Subway franchisees in the UK lost a high court appeal against paying standard ] on all toasted subs, as required by ]. Thus, in the UK, a toasted sub attracts VAT, whereas a cold sub, eaten off the premises, does not. Competitors such as ] and ] do not pay VAT on similar food.<ref>{{cite news|url=http://www.examiner.co.uk/news/local-west-yorkshire-news/2011/01/04/subway-wrangle-over-vat-could-be-heading-to-high-court-86081-27927214/ |title=Subway wrangle over VAT could be heading to high court | publisher=The Huddersfield Daily Examiner |date=January 4, 2011 |accessdate=June 29, 2011}}</ref><ref>{{cite web|url=http://www.taxation.co.uk/taxation/node/21166 |title=Big butties, small mindedness |publisher=Taxation |date=October 20, 2010 |accessdate=February 17, 2011}}</ref><ref>{{cite web|url=http://howladerandco.com/subway-vat-appeal-subway-loses/337/ |title=Subway VAT appeal: Subway loses |publisher=Howlader & Co |date=November 4, 2010 |accessdate=January 17, 2011}}</ref> |
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In his March 2012 budget, chancellor George Osborne announced plans to close the loophole that allows Subway competitors to offer hot food without paying VAT. This legislation was expected to come into force from October 2012 onward,<ref>{{cite news| url=http://www.bbc.co.uk/news/uk-politics-17468868 | work=BBC News | title=Budget 2012: VAT move could 'hit cost of bacon rolls' | date=March 21, 2012}}</ref> but the government withdrew plans to charge VAT on originally hot food being allowed to cool naturally on 28 May 2012.<ref>{{cite news| url=http://www.bbc.co.uk/news/uk-politics-18244640 | work=BBC News | title=Government does U-turn over 'Cornish pasty tax' | date=May 28, 2012}}</ref> |
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In June 2012, Subway launched the "Toast the Tax" campaign to put pressure on the UK government to drop VAT on toasted sandwiches, as it has done for hot savouries.<ref>{{cite web|last=Shaw |first=Martin |url=http://www.examiner.co.uk/news/local-west-yorkshire-news/2012/06/16/david-cameron-of-birkby-v-david-cameron-of-downing-street-in-toastie-tax-row-full-details-here-86081-31194155/ |title=David Cameron of Birkby v David Cameron of Downing Street in toastie tax row - full details here - Local West Yorkshire News - News - Huddersfield Examiner |publisher=Examiner.co.uk |date=2012-06-24 |accessdate=2013-06-05}}</ref> |
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===Casey's trademark case against Subway=== |
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On January 31, 2011, Subway lawyer, Valerie Pochron, wrote to ], a chain of Iowa-based convenience stores, demanding the small chain to cease using the term "footlong" in advertisements for its 12-inch sandwiches. Subway threatened to sue. Consequently, in February 2011, Casey's General Stores Inc. filed a petition in a U.S. District Court in ], seeking a legal declaration that the word "footlong" does not violate Subway's rights.<ref>{{cite news|url=http://www.usatoday.com/money/industries/food/2011-02-14-subway-caseys-footlong-suit_N.htm |title=Casey's sues Subway over rights to 'footlong' |work=USA Today |date=July 16, 2010 |accessdate=February 17, 2011}}</ref> Casey's further sought a declaration that the word "footlong' is a generic description of a sandwich measuring one foot.<ref>{{cite web|last=Welte |first=Melanie S. |url=http://www.msnbc.msn.com/id/41584626/ns/business-small_business/ |title=Iowa store chain sues Subway over 'footlong' |publisher=MSNBC |date=February 14, 2011 |accessdate=February 17, 2011}}</ref><ref>{{cite web | url=http://ia600409.us.archive.org/32/items/gov.uscourts.iasd.43593/gov.uscourts.iasd.43593.1.0.pdf | title=Complaint, Casey's v. Subway, No. 4:11-cv-64 (S. D. Iowa) | date=11 Feb 11}}</ref> Before serving its complaint on Subway, Casey's voluntarily dismissed its action, ending the litigation.<ref>{{cite web | url=http://ia600409.us.archive.org/32/items/gov.uscourts.iasd.43593/gov.uscourts.iasd.43593.4.0.pdf | title=Motion for voluntary dismissal, Casey's v. Subway, No. 4:11-cv-64 (S. D. Iowa) | date=03 May 11}}</ref> |
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Subway's trademark application for "footlong" has yet to be approved by the federal government. Subway has attempted to register it with the ] twice. They filed on November 8, 2007<ref>{{cite web | url=http://tsdr.uspto.gov/#caseNumber=77324328&caseType=SERIAL_NO&searchType=statusSearch | title=U. S. Patent and Trademark Office, ''footlong'' application #1, s/n 77324328}}</ref> and June 4, 2009.<ref>{{cite web | url=http://tsdr.uspto.gov/#caseNumber=77752328&caseType=SERIAL_NO&searchType=statusSearch | title=U. S. Patent and Trademark Office, ''footlong'' application #2, s/n 77752328}}</ref> A&W, Pizza Hut, KFC, Taco Bell (all of which are ] restaurants), Long John Silver's and other restaurants are opposing that application.<ref>{{cite news|url=http://www.usatoday.com/money/industries/food/2011-02-14-subway-caseys-footlong-suit_N.htm |title=Casey's sues Subway over rights to 'footlong' |work=USA Today |date=July 16, 2010 |accessdate=August 29, 2012}}</ref> |
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===Ingredients=== |
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Subway is in the process of making improvements to its bread after food blogger and activist ] gathered more than 50,000 signatures in a petition drive. Subway has come out with a statement claiming they will be removing a chemical known as ] from its breads. This chemical is commonly used to "increase elasticity in everything from ]s to shoe rubber to ]" and is used for the same reasons in bread. The ingredient is used as a bread conditioner, to whiten the dough and allow sandwich bread to bake quicker. Azodicarbonamide is legal in the United States and ] and is approved by the ] and the U.S. ] (FDA), but banned in the ], ], and ].<ref name="Horovitz- Chemical">{{cite news|last=Horovitz|first=Bruce|title=Subway to remove chemical from bread|url=http://www.usatoday.com/story/money/business/2014/02/05/subway-fast-food-chemicals-in-food/5236537/|accessdate=February 6, 2014|newspaper=USA Today|date=February 5, 2014}}</ref><ref name=Donaldson-Chemical>{{cite news|last=Donaldson|first=Susan|title=Subway Takes Chemical Out of Sandwich Bread After Protest|url=http://abcnews.go.com/Health/subway-takes-chemical-sandwich-bread-protest/story?id=22373414|accessdate=6 February 2014|newspaper=ABC News|date=February 5, 2014}}</ref><ref name=chemical>{{cite news|title=Subway removing yoga mat chemical from bread|url=http://www.chicagotribune.com/business/breaking/chi-subway-bread-chemical-20140206,0,1656905.story|accessdate=February 6, 2014|newspaper=Chicago Tribune|date=6 February 2014}}</ref><ref name=Choi-Chemical>{{cite news|last=Choi|first=Candice|title=Subway Removing 'Shoe Rubber' Chemical From Bread|url=http://www.huffingtonpost.com/2014/02/05/subway-says-its-removing_n_4733185.html?utm_hp_ref=food&ir=Food|accessdate=February 6, 2014|newspaper=Huffington Post|date=5 February 2014}}</ref><ref name=Wong-Chemical>{{cite news|last=Wong|first=Vanessa|title=Subway Restaurants Removing Rubber Chemical From Bread|url=http://www.businessweek.com/articles/2014-02-06/subway-removing-rubber-chemical-from-bread|accessdate=February 6, 2014|newspaper=Business Week|date=6 February 2014}}</ref> |
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==See also== |
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* ] |
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* ] |
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{{Portalbar|Connecticut|Companies|Food}} |
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==References== |
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{{Reflist|30em}} |
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==External links== |
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{{Commons category|Subway restaurants}} |
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* {{official website|http://subway.com}} |
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* at |
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{{Subway restaurant}} |
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{{Subway restaurant}} |
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{{Food chains in Australia}} |
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{{Food chains in Australia}} |