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| Moxie, a carbonated beverage, is considered to be America's first mass produced ]. Created in 1884 in Lowell, Massachusetts by Dr. Augustin Thompson, Moxie was marketed under the product name "Moxie Nerve Food" and originally sold as a "cure all" medicine (]). Later in the 20th century, it was sold in carbonated form and merchandised as an envigorating drink, which claimed to endow the drinker with "spunk |
Moxie, a carbonated beverage, is considered to be America's first mass produced ]. Created in 1884 in Lowell, Massachusetts by Dr. Augustin Thompson, Moxie was marketed under the product name "Moxie Nerve Food" and originally sold as a "cure all" medicine (]). Later in the 20th century, it was sold in carbonated form and merchandised as an envigorating drink, which claimed to endow the drinker with "spunk." | ||
| The popularity of Moxie produced popular advertising jingles such as "Just Make It Moxie for Mine" and president ] was known to have favored the drink. | The popularity of Moxie produced popular advertising jingles such as "Just Make It Moxie for Mine" and president ] was known to have favored the drink. | ||
| Falling out of favor due to competition from ], demand for the ] has |
Falling out of favor due to competition from ], demand for the ] has waned in recent years, although demand for it still exists in the ] area of the ]. | ||
| For detailed information on Moxie, consult the works below: | For detailed information on Moxie, consult the works below: | ||
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| <li>'''The Moxie Encyclopedia''' by Q. David Bowers | <li>'''The Moxie Encyclopedia''' by Q. David Bowers | ||
| </ul> | </ul> | ||
Revision as of 15:43, 25 February 2002
Moxie, a carbonated beverage, is considered to be America's first mass produced soft drink. Created in 1884 in Lowell, Massachusetts by Dr. Augustin Thompson, Moxie was marketed under the product name "Moxie Nerve Food" and originally sold as a "cure all" medicine (snake oil). Later in the 20th century, it was sold in carbonated form and merchandised as an envigorating drink, which claimed to endow the drinker with "spunk."
The popularity of Moxie produced popular advertising jingles such as "Just Make It Moxie for Mine" and president Calvin Coolidge was known to have favored the drink.
Falling out of favor due to competition from Coca Cola, demand for the soft drink has waned in recent years, although demand for it still exists in the New England area of the USA.
For detailed information on Moxie, consult the works below:
- The Book of Moxie by Frank Potter
- The Moxie Encyclopedia by Q. David Bowers