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| '''Enviga''' is a green-tea based, caffeinated, carbonated drink currently in testing by the ] company. According to one executive, it is |
'''Enviga''' is a green-tea based, caffeinated, carbonated drink currently in testing by the ] company. According to one executive, it is claimed to burn 50 to 100 calories per 12-oz serving by speeding up the user's metabolism. There is no substantiation for this statement. | ||
| Enviga is said to use ], enabling those who consume a 12 oz. serving to burn 50 to 100 ] simply by drinking the beverage. was the first product released to make that claim. When launched, industry analysts predict that beverage product will target active lifestyle consumers. | Enviga is said to use ], enabling those who consume a 12 oz. serving to burn 50 to 100 ] simply by drinking the beverage. was the first product released to make that claim. When launched, industry analysts predict that beverage product will target active lifestyle consumers. The main ingredient in the product - green tea - has been around for a long, long time and has never been demonstrated to produce such a change in metabolism. | ||
| As expected, the potential new product has attracted significant media attention since its first mention by ] in July 2005. | |||
| Coke and its tea-brewing partner, Nestle, maker of Nestea, will introduce Enviga in the New York City-New Jersey metro area and Philadelphia on November 6. It will launch nationally in February and in Latin America, Europe and Asia later next year. Quoted from ] reportor ]. | Coke and its tea-brewing partner, Nestle, maker of Nestea, will introduce Enviga in the New York City-New Jersey metro area and Philadelphia on November 6. It will launch nationally in February and in Latin America, Europe and Asia later next year. Quoted from ] reportor ]. | ||
Revision as of 21:55, 12 October 2006
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Enviga is a green-tea based, caffeinated, carbonated drink currently in testing by the Coca-cola company. According to one executive, it is claimed to burn 50 to 100 calories per 12-oz serving by speeding up the user's metabolism. There is no substantiation for this statement.
Enviga is said to use thermogenesis, enabling those who consume a 12 oz. serving to burn 50 to 100 calories simply by drinking the beverage. Jana Skinny Water was the first product released to make that claim. When launched, industry analysts predict that beverage product will target active lifestyle consumers. The main ingredient in the product - green tea - has been around for a long, long time and has never been demonstrated to produce such a change in metabolism.
Coke and its tea-brewing partner, Nestle, maker of Nestea, will introduce Enviga in the New York City-New Jersey metro area and Philadelphia on November 6. It will launch nationally in February and in Latin America, Europe and Asia later next year. Quoted from Cox News Service reportor Duane Stanford.
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